Categories:

THE BLOG

welcome to

For entrepreneurs who are ready to align their purpose with passion and  built a business that leads to more profitable, sustainable longterm business growth.

Today I’m putting on my “minimalist hat” to help you find clarity about what truly matters for your business. 

You see, I’m a minimalist at heart. 

I thrive when the clutter around me is cleaned out.

That’s exactly why I audit my business every month to see if there’s any “clutter” I need to get rid of. 

The first thing I do is to rewrite my “why” on a sticky note and put it on my mirror so I see it first thing every morning. 

Rewriting it helps me to remember the big picture – what is the #1 reason I built this business? 

Then, I use this simple checklist to analyze how well things are working.

  • What are my main products/services? 
  • Are they solving a problem my audience has? 
  • Is ALL of my content clear to my audience and easy for them to use? 
  • What things have I been spending energy on that are no longer aligned with my goals? 

Answering these questions gives me a clearer picture of my business as a whole. 

So the next step is to plan what I need to do in order to keep my processes, sales, and offerings all in line with my vision. 

It keeps me focused on what’s really important to me and allows me to better serve my clients and myself. 

I think the best term for this type of business is “gentle business” (I LOVE that idea so much!). 

If you’ve never heard the term before, it means that you’re operating from a place of integrity and authenticity. 

Instead of rushing around, you’re allowing yourself to share your most genuine self and building deeper relationships with your clients. 

So that when they buy from you, it’s things they truly need and want. 

That’s such a beautiful way to support yourself and others. 

If you’ve been frustrated with nurturing your audience and fighting to show your true self – STOP! 

When your business is rooted in YOU, being genuine will come naturally. 

After all, when posting content anywhere, quality is FAR more important than quantity. 

Because your content is your brand – it’s you. 

And that’s exactly how I’ve built my business Wordsmith

If you struggle to write Instagram posts, then I have something to help you. 

Do you think copywriter approved Instagram captions delivered to your inbox and ready for you to customize would help you grow your business YOUR way? 

If you said “YES!”, then I have a free trial with your name on it. 

You can click here to be taken directly to the sign up page for the trial – no strings attached. 


Ready for more? Join my newsletter and be the first to know about new articles published on the blog, business tips, and of course, all the best strategies and free resources. There’s a reason this list is 70,000 strong!

Pin this post to Pinterest so you have it saved for later.

READ THE POST

most popular

Email Marketing vs. Social Media Marketing

Which Tool Works Best for Your Business?

Benefits of Outsourcing: is it a good idea?

and some tricks to know how to do it efficiently

Flodesk vs. Mailchimp (why I made the switch)

and how I went from paying $700 a month to $19.50

Instagram Error Message: ACCOUNT NOT FOUND

In 2021…that was the reality facing 70% of businesses

FREE Instagram Captions for You To (Ethically) Swipe

JUST COPY, PASTE AND CUSTOMIZE

How I Make an Income + a Pretty Amazing Impact Too

I’m pulling back the curtain and sharing how I’ve made an income over the years

How To Use Pre-Written Instagram Captions

FOR YOUR GROWING BUSINESS

7 Clever Tips for Writing a Great Blog Posts

THAT RESULTS IN LONG-TERM TRAFFIC FROM SEARCH ENGINES

How To Spend Less Time On Social Media

WITHOUT MISSING ANY OF THE GREAT BENEFITS FOR YOUR BUSINESS

9 Steps to Writing Great Social Media Captions

THAT HELP YOU CONNECT AND ENGAGE WITH YOUR AUDIENCE ONLINE

This Makes Me 10x More Productive In Business

Try this new routine to see how you’ll get more done

How To Batch Work and Get More Done In Less Time

THE SECRET TO GETTING IMPORTANT TASKS DONE

The Health and Mindset Challenge

A QUICK LOOK AT MY MOST IMPORTANT HABITS

Maui Travel Guide (from someone who lives there!)

AFTER LIVING ON MAUI FOR YEARS, HERE ARE MY FAVORITE SPOTS

Reminder: Progress Over Perfection

You are allowed to be both a masterpiece and a work in progress

5 Secrets to Growing Your Social Media Following

AND CONNECTING WITH THE RIGHT AUDIENCE FOR YOUR BUSINESS

Aligning Your Business with Purpose & Passion

AND WHY THIS SHOULD BE YOUR TOP PRIORETY

ABOUT THE AUTHOR

I'm Elena, your

new

CEO friend.

Multi-passionate, CEO of multiple companies, mama of four, obsessed with all things business and marketing, ready to help you attract your ideal client and customer. My goal is to give you the strategies and tools to grow your business so you can save time, get real results and focus on what matters most.

Want to know more about me and how I got here?

Business Planner

The official Business Planner every business owner needs to have.

Instagram Captions

Snag these professionally written captions for the whole month.

Lightroom Presets

Film-inspired Lightroom presets to help you bring your vision to life.

FREE ReSOURCES:

Get these done-for-you social media captions and learn about how we can help you with your social media strategy & content creation.

Yes, I need this!

THE MEMBERSHIP

WORDSMITH