You can have the most beautifully designed ad, the perfect copy, and an irresistible offer, but if it’s not reaching the right people, it won’t convert. That’s the hard truth about running ads.

When I first started running Facebook, Instagram, and Pinterest ads, I made the mistake so many business owners make—I cast my net too wide. I thought that if I reached more people, I’d get more sales. But what actually happened? I wasted money on people who weren’t interested, and my ad spend wasn’t giving me the return I wanted.

That’s when I learned the power of targeting the right audience. Once I dialed in my targeting strategy, everything changed. My ad costs dropped, my conversions skyrocketed, and I wasn’t just getting sales—I was getting sales from the exact people I wanted to attract.

So, let’s dive into how you can target the right audience on ads across Facebook, Instagram, and Pinterest to make sure your money is working for you, not against you.

How to Target the Right Audience on Ads

The key to successful ad targeting is understanding who your ideal customer is and how to put your ad in front of them. Here’s how to do it, step by step:

Step 1: Define Your Ideal Audience

Before you even open up Ads Manager, take a step back and think about your dream client or customer. Ask yourself:

→ Who is my product/service for?
→ What problem does it solve for them?
→ Where do they spend their time online?
→ What are their interests, habits, and pain points?
→ What type of content are they engaging with?

Knowing the answers to these questions will help you target your ads with intention instead of just guessing.

Step 2: Use Audience Targeting on Facebook & Instagram

Facebook and Instagram offer some of the most powerful audience targeting tools. Here’s how to use them:

• Custom Audiences – Target people who have already interacted with your business. This includes your email list, website visitors, and people who have engaged with your content. (This is gold for remarketing ads!)
• Lookalike Audiences – If you already have a strong customer base, Facebook can find similar people who are most likely to convert.
• Detailed Targeting – Choose specific demographics, interests, and behaviors. You can narrow it down to things like job titles, hobbies, shopping behaviors, and more.

👉 Pro Tip: Start small! Don’t target broad audiences right away. Instead, refine your targeting to people who are most likely to buy.

Step 3: Master Pinterest Targeting

Pinterest works a little differently than Facebook and Instagram because it’s a search engine, not a social media platform. This means people are actively searching for things, which makes it an incredible platform for ads. Here’s how to use targeting effectively:

• Keyword Targeting – Use keywords related to what your audience is searching for. Pinterest will show your ad to people actively looking for similar content.
• Interest Targeting – You can target people based on their interests and past activity on Pinterest.
• Actalike Audiences (Similar to Lookalikes on Facebook) – Pinterest will find users who have similar behaviors to your existing audience.

👉 Pro Tip: Pinterest is perfect for business owners who don’t have an established audience yet! Unlike Facebook and Instagram, where targeting relies heavily on past interactions, Pinterest allows you to show up in front of people actively searching for what you offer.

Step 4: Start With Your Best-Selling Products or Services

If you’re unsure what to promote first in your ads, start with your best-sellers. These are the products or services that have already been proven to sell.

I see too many business owners get excited about ads and launch them for something new or something they’re excited about—without knowing if it will sell. The problem? You’re running an ad without proof of demand. Instead, focus on products/services that have already converted, and scale from there.

Look at past sales data – What’s consistently selling?
Check engagement – What do people ask about the most?
Think about your customers – What’s solving their biggest problem?

Running ads on something that already sells well increases your chances of success and makes your ad spend worth it.

Why Ads Are a Game-Changer for Your Business

I used to think that I just had to work more, put in longer hours, and constantly hustle to grow my business. But then I ran my first ad and realized something: for every dollar I spent, I was making $3 back.

Instead of relying solely on organic marketing, I was able to put my offer in front of the right people fast. No more waiting for SEO to kick in or hoping social media posts would gain traction. Ads allowed me to scale my business quickly and predictably.

Just the other day, I spent $11 on an ad and made $470 in return. Now, this doesn’t happen every single day, but it proves why ad targeting is so powerful. When you’re only paying to reach warm leads who have already shown interest in what you offer, the return on investment is huge.

Want to Learn How to Set Up Ads That Actually Convert?

If you’re ready to stop guessing and start running ads that actually bring in sales, my Pinterest Ad Strategy course walks you through exactly how I set up my ads—from targeting, to budgeting, to tracking conversions.

It’s a 90-minute training that shows you step by step how I use Pinterest ads to generate sales consistently.

Inside, you’ll learn:

• How to create high-converting Pinterest ads even if you’re new to paid ads.
• My exact ad setup process, including audience targeting, budget tips, and creative strategy.
• How to track and optimize your ad performance to make sure every dollar spent is working for you.

🎯 Join the course here: Pinterest Ad Strategy Course

Targeting the right audience on ads is the secret to running profitable ad campaigns. The better your targeting, the better your return on investment.

The best part? Once you have the right strategy in place, ads will do the heavy lifting for you—so you can grow your business without spending all your time marketing.

You know what makes my day? Celebrating those small wins that feel like a big deal—like when I see an entrepreneur take one tiny step that completely changes their momentum. These little moments lead to massive change, and today, I want to remind you just how powerful those small wins truly are.

Big Success Is Built on Small Wins

We recently launched Version 2 of Wordsmith, and while it was an exciting milestone, I can’t help but look back on all the tiny moments that led us here. It’s easy to focus on the big victories—the major launches, the big revenue milestones, the growth. But the truth? It’s the small, daily steps that made those big wins possible.

There were so many moments where I felt like I was moving slowly. Where progress felt like it was taking forever. I run my business while being a stay-at-home mom to four amazing kids—two of whom we homeschool, and two who are still in the stage where they need me every minute of the day. Some days, I felt like I wasn’t getting enough done. Other days, I saw small sparks of progress that reminded me I was on the right path.

So today, I’m pausing to celebrate. This big milestone? It’s really a collection of all the tiny bits of work that stacked up over time. Every late-night brainstorming session, every email sent, every test run—all of it led to this moment.

Your Small Wins Matter (More Than You Think)

Maybe for you, it’s finally hitting ‘publish’ on that blog post you’ve been sitting on. Or sending an email to a potential client. Or setting up that sales page. These might seem like minor steps, but they add up. Each time you take action, even if it feels small, you’re building momentum toward something bigger.

A few ways to start stacking those wins:

• Write down one thing you accomplished today—even if it’s small.
• Recognize the effort behind your work, not just the end result.
• Celebrate progress, not just completion.

Why Celebrating Small Wins Helps You Stay Motivated

When we focus only on the big picture, it’s easy to feel overwhelmed. The finish line can seem so far away that we forget to acknowledge how far we’ve already come. But when you start celebrating small wins, something incredible happens:

1. You build momentum. Every small win is proof that you’re making progress, which keeps you moving forward.
2. You stay motivated. Seeing progress, even in tiny increments, fuels your motivation to keep going.
3. You shift your mindset. Instead of feeling like you’re always chasing success, you start seeing that you’re already succeeding.

Think about it—if you only allow yourself to celebrate when you hit the “big goal,” you’re robbing yourself of so many moments of joy and motivation along the way.

Small Wins Are the Foundation of Every Major Success Story

It’s easy to look at successful entrepreneurs and assume they had some big breakthrough moment that changed everything. But if you dig deeper, you’ll find that every success story is built on small, consistent actions.

The bestselling author didn’t write their book in one sitting—they wrote a little bit every day. The six-figure business owner didn’t build their empire overnight—they showed up consistently, refining their strategy as they went.

Every successful entrepreneur you admire? They started with small wins. And if they can do it, so can you.

How to Create a Habit of Celebrating Small Wins

If you’re ready to make this a habit, here’s how to start:

1. Keep a Daily Win Journal

Each day, write down one small win. It could be as simple as “sent an email to a new lead” or “wrote the first paragraph of my blog post.” Over time, you’ll see how much progress you’re making.

2. Share Your Wins With Others

There’s something powerful about saying, “Hey, I did this today!” Whether it’s a business friend, a mastermind group, or even your audience on social media—sharing your wins helps reinforce their importance. Something I would like to do is share these little wins more online. I usually just share them with my husband or sister.

3. Reward Yourself Along the Way

Set up mini-rewards for hitting small milestones. Maybe after completing a week of consistent work, you treat yourself to your favorite coffee. Maybe after finishing a project, you take an afternoon off. Rewards make progress feel fun and exciting.

4. Shift Your Focus From “Done” to “Progress”

Instead of only celebrating when something is finished, start acknowledging the steps it took to get there. You don’t have to wait for the big moment—celebrate the little moments along the way.

If you’re like me, you probably don’t stop often enough to reflect on how far you’ve come. We get caught up in what’s next—the next launch, the next goal, the next step. But today, I want you to do something different:

Pause. Breathe. Take a moment to tell yourself how proud you are of the work you’ve done.

Success isn’t just about the big moments; it’s about the tiny ones that got you there. Keep stacking those wins, and before you know it, you’ll be looking back at how far you’ve come, too.

Content Prompt: Sometimes the thing we want the most feels out of reach. But here’s the truth: [specific transformation] is possible. Let me show you how we can make it happen, together.

Copywriting Formula: Future Pacing

One of the biggest barriers to action? Doubt. When your audience isn’t sure they can achieve the transformation they want, they hesitate. That’s where Future Pacing comes in. This formula works by painting a vivid picture of their success, helping them see what’s possible when they take the leap.

This formula works because:

• It builds excitement by making success feel tangible.
• It removes doubt by showing them the path forward.
• It creates emotional connection by helping them imagine their future self.

By guiding your audience through a vision of what’s possible, you’re not just selling a service—you’re giving them hope and momentum. You’re helping them believe that their transformation isn’t just a dream—it’s within reach.

Wordsmith Instructions

Write a [blog, caption, newsletter] post that paints a detailed picture of the transformation clients can achieve through my service. Use vivid language and emotional storytelling to bring the vision to life, and end with an encouraging CTA.

New to Wordsmith? Here’s the deal—Wordsmith isn’t just about writing content; it’s about crafting a message that resonates. If you’ve ever struggled with getting your audience to see the results you offer, this prompt will help you create content that bridges that gap. Wordsmith takes your ideas and turns them into on-brand, compelling content that makes your audience believe in what’s possible.

How to Use This Prompt

Here’s how to bring the “It’s Possible” prompt to life:

• Start with the dream. What is the transformation your audience craves?
• Show them the path. How does your service help them achieve it?
• Make it real. Use storytelling, client success stories, or vivid examples to paint the picture.
• Invite them to step in. End with a CTA that makes action feel natural and exciting.

Information Needed About Your Business

To make this prompt powerful, focus on these key details:

• What transformation does your service provide?
• What’s holding your audience back from achieving this on their own?
• How does your process make it easier or more achievable for them?
• What’s the first step they need to take to make this a reality?

When you clearly define these elements, your content won’t just inform—it will inspire action.

Example Post Using This Prompt

What if creating content for your business actually felt easy?
Imagine waking up, sipping your coffee, and knowing exactly what to post that day. No scrambling for ideas, no second-guessing your words—just confidence that your content is working for you, connecting with your audience, and bringing in the right people.

Sounds like a dream, right? But here’s the thing: It’s possible.

For so many entrepreneurs, content creation feels like an uphill battle. You know showing up online matters, but figuring out what to say (and how to say it) is overwhelming. That’s why I created Wordsmith—to give you the structure, the strategy, and the confidence to create content that works without the stress.

With Wordsmith, you’ll have done-for-you content prompts, strategic guidance, and a seamless way to turn ideas into action. No more staring at a blank screen, no more guessing—just powerful messaging that helps you grow.

The future where content feels effortless? It’s closer than you think. Let’s make it happen. Sign up today and start creating with confidence.

If you’ve ever hesitated to launch a new product, delayed offering a service, or held back from putting yourself out there because it “wasn’t quite ready yet,” you’re not alone. Perfectionism in business is real, and it’s one of the biggest things holding so many entrepreneurs back. Whether it’s waiting for the perfect website, the flawless branding, or the ideal timing, perfection keeps so many from actually moving forward.

But here’s the truth: imperfect action will always outperform perfect ideas that never leave your notebook.

I used to believe that every business decision had to be meticulous. Every product launch had to be flawless. Every offer had to be built out completely before I could share it with the world. And you know what? I wasted so much time trying to make things perfect that I often missed the moment.

When I finally let go of perfection and focused on just launching, my business started growing faster than ever. I started learning in real time, tweaking as I went, and getting invaluable feedback from real customers—feedback I never would have gotten if I was still sitting on an “almost ready” idea.

So if you’ve been waiting for everything to be just right before taking the next step in your business, this is your permission slip to just launch it.

Why Imperfect Action Wins Every Time

1. Momentum Beats Perfection

Your business doesn’t need perfect—it needs momentum. Success comes from taking action, adjusting as you go, and learning from what actually works instead of what you think might work.

Some of the most successful businesses didn’t start with a perfectly polished offer—they started by getting something out into the world, then refining it based on real-world feedback.

You can’t improve what doesn’t exist.

2. Your Customers Don’t Need Perfect—They Need Solutions

Think about it—when was the last time you bought something because it was “perfect”? You likely made the purchase because it solved a problem or made your life easier.

Your ideal customer isn’t sitting around waiting for your business to have the perfect website, the perfect branding, or the most polished product. They are looking for solutions to their problems. The faster you launch, the sooner you can help them.

3. Speed Gives You an Advantage

While others are still tweaking and perfecting their offers, I already have my first version live, gathering real feedback, bringing in sales, and improving based on actual data. Speed is often the deciding factor in gaining traction.

I’ve always been a pro at launching things before they’re “ready.” My goal isn’t perfection—it’s to get my ideas out there so I can refine them with my customers and clients. The best businesses don’t start with perfection; they start with a first version that gets better over time.

4. Done is Better Than Perfect (And More Profitable)

I can’t tell you how many entrepreneurs I’ve met who have brilliant ideas but never act on them because they’re afraid they’re not “ready.”

Meanwhile, someone else with half the experience is out there launching, promoting, and making money simply because they’re willing to put themselves out there.

If you’re waiting for everything to be perfect, you’re missing out on sales, opportunities, and momentum. The most successful businesses are the ones that start before they’re ready.

How to Let Go of Perfectionism and Start Taking Action

If you’re struggling with perfectionism in your business, here’s how to shift your mindset and start showing up with confidence.

Step 1: Set a Deadline and Stick to It

Perfectionism thrives on endless tweaking. If you don’t set a deadline, you’ll always find another reason to delay. Set a firm launch date and commit to it.

Here’s the trick: Treat your launch like an appointment with a client. You wouldn’t cancel on them last minute because you needed “just one more tweak,” right? Hold yourself to that same standard.

And if you’re worried that things won’t be perfect? They won’t be—and that’s okay. The key is getting started and improving as you go. You can always refine later.

Step 2: Launch With a Minimum Viable Offer

Instead of waiting until everything is built out, start with a simple, functional version of your product or service. Your audience doesn’t need all the bells and whistles on day one; they need something that delivers value.

A minimum viable offer (MVO) helps you:

• Validate your idea without months (or years) of work.
• Get real customer feedback early on.
• Make adjustments based on what people actually want—not what you think they want.

Waiting for perfection before launching usually results in over-building, over-complicating, and over-spending. Keep it simple. Get it out there. Improve as you go.

Step 3: Test and Iterate

The most successful entrepreneurs don’t launch once and call it a day. They launch, test, tweak, and improve. This cycle is the secret to long-term success.

Here’s how you can apply this:

• Run a beta version of your offer and gather feedback.
• Look at real-world data—what’s working, and what’s not?
• Adjust your pricing, messaging, or delivery based on customer responses.

Remember, iteration is what turns “good” into “great.” But you can’t iterate on something that doesn’t exist. Get it out there first, then refine it.

Step 4: Trust the Process

The first version of anything will never be perfect. And that’s okay. Trust that you’ll learn, grow, and improve only by taking action.

Think of every big success story—you won’t find a single entrepreneur who got everything right from the start. What you will find is someone who was willing to start messy, learn quickly, and keep going.

Your business is no different.

If you’ve been stuck in the perfectionism cycle, let this be the sign you need to break free.

You don’t need to be perfect to be successful. You just need to be consistent, real, and willing to take action.

So, take a deep breath, trust yourself, and just launch it. Whether it’s a new product, a service, or a big idea—done will always be better than perfect.

Some seasons feel slow, quiet, and still—like winter. Others are bursting with energy, full of ideas and movement, like spring. I’ve come to see both motherhood and running a business in the same way. Neither is meant to be lived at full speed all the time. Just like nature, we go through cycles. There are seasons of building, seasons of waiting, seasons of growth, and seasons of rest.

For years, I fought against this. I thought success meant always moving forward, always producing, always keeping up. But motherhood has a way of shifting your perspective. Some seasons, my kids need me more, and my business slows. Other times, they’re happily lost in their own world, and I get to dive into my work. I no longer expect myself to always be at 100%—because nobody can be. Instead, I’ve learned to embrace the ebb and flow of both roles, allowing them to shape each other in ways that feel natural, not forced.

Rather than chasing an impossible idea of balance, I focus on rhythm. In our home, our days follow a gentle flow—one that holds space for homeschooling, family time, and my work. It’s not about strict schedules or perfectly planned days. It’s about knowing the small things that keep us grounded. That doesn’t mean my house is always calm—I promise it’s far from it.

With three wild boys, it’s often loud and chaotic. My oldest, my daughter, is more calm and collected, often by my side, helping me navigate the whirlwind of energy that fills our home.

I’ve found that when we have a rhythm, everything feels a little smoother. It helps me prioritize, knowing that my time is limited. Instead of stressing over all the things I could be doing, I focus on what has to get done.

Over the years, I’ve become really clear about what matters most in my business. My long-form content comes first, then emails, then social media. Showing up behind the scenes on Instagram is something I enjoy, but I no longer pressure myself to be constantly visible. Because even when I’m not posting, my business is still moving forward.

And here’s the truth: I don’t have to keep up with business owners who have more time to devote to their work. My path looks different because my priorities are different. And that’s okay.

Motherhood has always come first for me. The small moments, the everyday rituals—these are the things I know I’ll never get back. I have my whole life to work on my business, but I only get to raise my kids once. This chapter of their childhood is fleeting, and I want to be present for it. Not just physically, but fully—soaking in the messy, beautiful moments that fill our days.

And yet, that doesn’t mean I don’t care about my business. It just means I no longer see productivity as my measure of success. Some weeks I get a lot done. Some weeks, I don’t. But I remind myself: just because I’m not moving fast doesn’t mean I’m not moving forward.

One of the biggest changes I’ve made is in the way I talk about my life. I stopped saying, I have to do this and started saying, I get to do this.

I get to wake up in a house filled with four energetic, healthy kids. I get to homeschool them and witness their curiosity unfold. I get to carve out time for myself—to move my body, to run, to sit with my coffee in a quiet corner of my home and write. I get to build a business that fits into my life, not the other way around.

It’s easy to take these things for granted. But when I shift my language, I shift my perspective. The little things—the tasks that once felt like obligations—become privileges. And suddenly, my days feel lighter.

So if you’re in a season where things feel slow, where you’re questioning if you’re doing enough—know this: You are. You’re allowed to move at your own pace. You’re allowed to honor the season you’re in without guilt. You don’t have to keep up with anyone else.

There will be seasons of growth, seasons of waiting, seasons of work, and seasons of stillness. Embrace them all. Trust that just because you’re not where you want to be yet doesn’t mean you won’t get there.

Your business will be there. Your dreams will be there. But your babies won’t be little forever. And if slowing down means you get to savor these moments a little longer—then that is a season worth embracing.

“AI-generated content is robotic, generic, and can’t possibly sound like me.” The truth? That couldn’t be further from reality—at least, not with Wordsmith. We’ve flipped this myth on its head, proving that when AI is used the right way, it becomes a powerful extension of your brand, your voice, and your vision.

And the best part? It doesn’t replace you—it enhances what you’re already doing.

If you’ve been skeptical about AI, I get it. The fear that AI-generated content will strip away your personality, your authenticity, and everything that makes your brand unique is completely valid. But here’s the thing—AI is only as good as the system behind it. And we weren’t about to let Wordsmith be just another AI writing tool that churns out bland, cookie-cutter content.

We wanted it to be so much more—a true extension of YOU, one that understands your tone, your messaging, and your brand values like a trusted business partner.

And after years of development, countless hours of testing, and refining every little detail, we finally did it. Wordsmith doesn’t just generate content—it generates content that feels like you wrote it yourself.

AI Isn’t Cheating—It’s a Powerful Tool for Entrepreneurs

One of the biggest misconceptions about AI is that using it somehow means you’re “cheating” at content creation. But let’s be real—how many of us have spent hours staring at a blank screen, struggling to come up with the perfect words, or just running out of time to post consistently? AI isn’t here to take over your brand—it’s here to help you show up better, faster, and more effectively.

If you think about it, entrepreneurs already use technology to make business more efficient. We use scheduling tools to plan our posts, email automation to stay in touch with our audience, and even templates to streamline our branding. Why should content creation be any different?

AI isn’t replacing you—it’s giving you the tools to show up consistently, connect with your audience, and grow your business without the constant content burnout.

We believe AI should be your creative sidekick—not a replacement, but a tool that works alongside you to make content creation feel effortless. And that’s exactly what we’ve built with Wordsmith.

Yes, AI Can Sound Like You (We Proved It)

We get it—your brand voice is everything.

It’s what sets you apart, makes your audience connect with you, and builds trust. And you’re right to be skeptical about AI’s ability to capture that unique tone.

But here’s what we did differently:

We built AI writing styles that actually sound human—so your content doesn’t feel robotic or off-brand.

We created custom writing styles—so you can choose from nine distinct tones or take our quiz to create your own personalized writing style that fits your brand like a glove.

We trained Wordsmith to understand your business—helping you generate content that aligns with your message, audience, and values.

The result? AI-generated content that doesn’t just fill space—it connects, engages, and most importantly, sounds just like you.

Here’s How Our Users Transformed Their Content Strategy

We’ve seen it happen time and time again—entrepreneurs who were skeptical about using AI in their content strategy gave Wordsmith a shot, and it completely changed the way they saw what’s possible.

They went from struggling with content creation to confidently publishing posts that felt true to their brand—without spending hours behind the screen.

They embraced AI not as a shortcut, but as a smart strategy for growth.
They stopped feeling overwhelmed by content and started showing up consistently.
They realized that AI wasn’t here to replace them—it was here to help them show up.

We’ve heard from business owners who were drowning in content fatigue, always feeling one step behind, struggling to keep up with the demand of fresh, engaging posts.

But after using Wordsmith, they’re not just keeping up—they’re thriving.

One user told us, “I was nervous AI would make my content feel generic, but I gave Wordsmith a chance. Now? I can’t imagine running my business without it.” Another shared, “I used to spend HOURS writing posts. Now, Wordsmith gives me the framework, and I tweak it to make it mine. It’s saved me so much time and stress.”

Rewrite the Rules—On Your Terms

If you’ve been hesitant to embrace AI in your business, we get it. But the truth is, AI isn’t the enemy—it’s an opportunity. An opportunity to create more, stress less, and focus on the parts of your business that truly matter.

AI isn’t about taking shortcuts. It’s about working smarter, not harder. It’s about taking your ideas—the things you want to say—and bringing them to life in a way that’s polished, engaging, and uniquely yours.

And Wordsmith isn’t just AI—it’s AI built for entrepreneurs who care about their brand voice, their messaging, and their impact.

So, if you’ve been sitting on the sidelines, wondering if AI can really help you… consider this your sign.

Try Wordsmith for free and experience the difference for yourself.

I know committing to something new can feel like a big step, which is why I want you to try Wordsmith for free before making any decisions. You have 7 days to explore, test it out, and see for yourself why over 11,000 entrepreneurs have already signed up. Dive in, play around, and experience how effortless content creation can truly be—no pressure, just an opportunity to see how it can help you with your business.

If you’ve ever felt exhausted trying to keep up with social media trends just to stay visible, let me introduce you to one of the BEST platform for passive sales: Pinterest. Unlike Instagram, where your posts disappear into the void within a day (or even hours), Pinterest works differently.

It’s not a social platform like most everything thinks—it’s a search engine. That means the content you post today has the power to bring in sales weeks, months, even years down the line.

And that, my friend, is the kind of marketing I can get behind.

How Pinterest Works Differently From Social Media

Most social media platforms are designed to keep people engaged on the platform itself—endless scrolling, short-lived posts, and constantly shifting algorithms. Pinterest, on the other hand, is designed to send people off the platform to find what they’re looking for.

Think of it like this:

• Instagram = Content disappears fast. You have to keep posting to stay relevant.
• Pinterest = Content builds over time. One pin can send traffic to your site for years.

Why Pinterest Is Perfect for Passive Sales

Here’s the magic of Pinterest—it connects buyers to your business at the exact moment they’re looking for a solution.

Think about how people use Pinterest. They’re searching for inspiration, ideas, and things to buy. Whether it’s a Lightroom preset, an online course, or a physical product, they’re already in the mindset to take action.

This is why Pinterest drives some of the highest-converting traffic compared to other platforms. People aren’t just scrolling mindlessly; they’re searching with intent—and when your product pops up as the solution? That’s when the magic happens.

How I Use Pinterest to Make Passive Sales

Step 1: Optimize Your Website for Pinterest Traffic

Before you even start pinning, make sure your website is ready to convert visitors into customers.

• Create clear landing pages for your products, services, or freebies.
• Have an email opt-in to capture leads from Pinterest traffic.
• Use strong CTAs (calls to action) that guide visitors toward making a purchase.

Step 2: Create Pins That Drive Clicks

Pinterest is a visual platform, so your pins need to be eye-catching and click-worthy.

Here’s what works for me:

• Bold, easy-to-read text overlays.
• Text heavy pins (My audience loves these kinds of pins!)
• High-quality images that stand out in the feed.
• Vertical (2:3 ratio) graphics for better visibility.
• Clear descriptions that include relevant keywords.

At the bottom of this blog post, you’ll see four Pinterest pins I designed for this article. I built this into my site using Showit, so I don’t have to waste time designing new graphics from scratch. I simply screenshot them and upload them to Pinterest!

Step 3: Pin Consistently

Unlike social media, where you have to post multiple times a day to stay relevant, Pinterest rewards consistency over time.

→ Pin 5-10 times per day (mixing your own content with curated content).
→ Work Pinterest into your workflow. With every article I write, it gets pinned to Pinterest. Since I publish multiple articles a week, I am constantly creating new pins.
→ Keep your boards organized and niche-specific. Content that’s not relevant to my work, I put into secret boards.

Step 4: Run Pinterest Ads for Passive Sales

This is where things get exciting. If you really want to scale your passive income, Pinterest ads are a game-changer.

I’ve personally scaled my business using Pinterest ads without relying on social media. My best-performing ads have been running for over two years with no changes—and they’re still bringing in daily sales.

If you’re curious about how to set up Pinterest ads the right way, I teach my exact system in my Pinterest Ad Strategy Course. It’s a 90-minute training that walks you through how to set up high-converting ads, target the right audience, and get sales on autopilot.

Check it out here: Pinterest Ad Strategy Course

Final Thoughts: Why Pinterest Should Be Part of Your Marketing Strategy

If you’re tired of constantly having to show up, create, and post on social media just to stay visible, Pinterest is your answer.

It’s a long-term marketing strategy that helps you attract customers without the burnout. Once your pins are out there, they keep working for you—bringing in traffic, leads, and passive sales without the constant effort.

Using Pinterest organically is a great start to get some traction, but if you’re ready to speed up the process even faster, my Pinterest Ad Strategy Course is here to show you exactly how to do it. I break down the entire system step-by-step so you can start running profitable ads with confidence.

If you had told me years ago that SEO would become one of my favorite parts of my marketing strategy, I probably wouldn’t have believed you. Like so many entrepreneurs, I thought social media was the way to grow. I spent hours creating content, chasing trends, and trying to keep up with ever-changing algorithms—all in the hopes that my next post would reach the right people.

But then I started paying attention to something different: search engines. I realized that while social media posts disappear within hours or days, a well-written blog post, optimized for SEO, could bring me consistent traffic for years.

Now? Thousands of people find my business every single month—without me having to post on social media every day. And I’m going to show you exactly how you can do the same.

Why SEO Works (Even If You Don’t Have a Big Audience)

One of the biggest myths I believed early on was that I needed a huge following to make an impact. But the truth is, SEO works for everyone, no matter the size of your audience. Why? Because when people search for something on Google or Pinterest, they’re already interested in that topic.

They’re looking for solutions—which means they’re way more likely to become your next customer.

Here’s the beauty of SEO:

• It’s not about being popular—it’s about being searchable.
• It works 24/7, even when you’re not online.
• You create content once, and it keeps bringing in leads for months (or even years).

Unlike social media, where your content disappears into the void, SEO helps people find you exactly when they need you.

How I Use SEO to Attract Thousands of Visitors Every Month

I didn’t wake up one day magically ranking on Google. I had to be intentional about my strategy. Here’s exactly what I did to make SEO work for me—and what you can do too.

Step 1: Create Content That Solves a Problem

Think about your ideal client or customer. What are they struggling with? What questions are they asking? What solutions are they looking for?

Before I write anything, I always start by brainstorming content ideas that directly help my audience. Some of my best-performing articles are based on real questions I’ve been asked over and over again.

💡 Action step: Make a list of 10–15 common questions or problems your audience has. These will become the foundation of your SEO strategy.

Step 2: Use the Right Keywords

Keywords are what help people find you on Google. They’re the words and phrases people type into search engines when looking for something specific.

For example, if someone is searching for “how to write better Instagram captions,” I want my content to include that exact phrase so Google knows my article is relevant.

💡 Action step: Use a free tool like Google’s Keyword Planner to find keywords your audience is searching for. Then, include those keywords naturally in your blog posts, headlines, and descriptions.

Step 3: Optimize Blog Posts for Search

It’s not just about writing a great blog post—you also need to format it in a way that Google loves. Here’s how I do it:

• Use clear, keyword-rich headlines (like the one at the top of this article!)
• Break up your content with subheadings and bullet points to make it easy to read
• Include internal links to other relevant blog posts or pages on your site
• Write a strong meta description (the short summary that appears in Google search results)

💡 Action step: Go back through your existing blog posts and optimize them using these tips.

Step 4: Use Pinterest for Extra SEO Power

A lot of people forget that Pinterest is a search engine too. It’s not just a social media platform—it’s a powerful way to get long-term traffic to your site.

Every time I publish a new blog post, I create 4 Pinterest pins for it. That means more chances for people to find my content and click through to my website. And the best part? Those pins can keep driving traffic for years.

💡 Action step: Start using Pinterest as part of your SEO strategy. Create multiple pins for your blog posts and link them back to your website. If you scroll all the way to the bottom of this article on my site, you’ll see the 4 pins I design for every article. I built this into my site using Showit, which means I don’t have to waste time designing pins—I just take a quick screenshot of these 4 images and use them as my Pinterest pins.

Step 5: Build an Email List from Your SEO Traffic

Getting traffic to your website is great—but what happens next? I use SEO not just to attract visitors, but to turn them into subscribers and customers.

Every blog post I write includes an invitation to join my email list, where I share exclusive tips, content, and offers. That way, when people find me through search, they don’t just leave—they become part of my community.

💡 Action step: Add a simple email opt-in to your blog posts. Offer a free resource (like a guide or checklist) in exchange for their email.

What SEO Has Done for My Business

Since focusing on SEO, here’s what’s changed:

→ I no longer stress about social media algorithms. SEO brings in consistent traffic, no matter what’s trending.

→ My website gets discovered by thousands of new people every month. And I don’t have to “go viral” to make it happen.

→ I get sales and email subscribers on autopilot. People find my content, read it, and sign up without me having to be online 24/7.

And the best part? SEO keeps working long after I hit publish.

If you’ve been relying only on social media to grow your business, let this be your reminder: there’s a better way. SEO allows you to create content once and reap the benefits for months or even years.

So if you’re tired of feeling like you have to hustle just to stay visible, start focusing on SEO. It’s one of the smartest investments you can make for your business.

There’s something about motherhood that rewires you. The moment you hold your child for the first time, a quiet shift happens—you stop being the center of your own world. Your needs become secondary. Your wants take a backseat. And somewhere in between the late-night feedings, the scraped knees, the bedtime stories, and the endless to-do lists, you forget that you, too, deserve care.

You, too, deserve joy.

It’s easy to put yourself last. It’s almost instinctive. You pour your energy into making sure everyone else is okay, often without pausing to ask if you are. You take care of their meals before your own, make sure they have time for hobbies while yours collect dust, encourage them to chase their dreams while yours sit on a shelf, waiting for a “someday” that never quite comes.

But what if you gave yourself permission to go after the things that make you happy?

What if you decided that your needs are just as important as everyone else’s?

The Beauty of Doing Something for Yourself

For me, running a business is one of those things. It’s something I do just for me—a space where I can pour my creativity, my ambition, and my passion into something that is mine. I get to build something that makes me feel accomplished, something that challenges me, something that reminds me I’m not just a mother, but a whole person with dreams, ideas, and goals outside of motherhood. Someone that my kids get to watch every day.

I get to move at my own pace. I get to decide how it fits into my life, not the other way around. And even though I still struggle with guilt from time to time—because, let’s be honest, the guilt never fully disappears—I’ve come to realize that honoring my own happiness makes me a better mom, a better wife, a better version of myself.

This year, I’ve been working on another thing just for me—working out consistently. And while yes, it’s about getting stronger and feeling healthier, it’s also about something deeper. It’s about making the conscious choice to take an hour or two for myself. It’s about proving to myself that I deserve to be a priority in my own life. It’s about reminding myself that I am worthy of the same energy, effort, and love that I pour into everyone else.

And I know I’m not alone in this.

The Guilt That Holds Us Back

Moms struggle with this. We know that taking time for ourselves—whether it’s exercising, reading, painting, or simply sitting in silence—makes us happier, more present, more patient.

We know that when we feel good, we show up better for our families.

And yet, the guilt still creeps in.

It whispers that we’re selfish for wanting time away. It tells us we should be doing something “more productive.” It convinces us that everyone else’s needs should always come first.

But here’s the thing: when we constantly ignore our own needs, we burn out. We become exhausted, resentful, and stretched too thin. And the very people we love the most end up feeling the weight of that.

The irony? Taking time for ourselves isn’t selfish—it’s one of the most selfless things we can do. When we take care of ourselves, we’re able to show up fully. With more joy. More patience. More love. Our kids don’t just need a mother who is present—they need a mother who is fulfilled.

You Deserve This, Too

So this is your reminder: You deserve to go after what makes you happy. You deserve to carve out time for the things that light you up. You deserve to invest in yourself, to dream boldly, to make space for what brings you joy.

It doesn’t have to be big. It doesn’t have to be grand. It just has to be yours.

Maybe it’s a business. Maybe it’s a new hobby. Maybe it’s making space in your day for movement, or creativity, or a quiet cup of coffee before the world wakes up. Whatever it is—let yourself have it. And let go of the guilt that tries to tell you that you don’t deserve it.

Because you do. You always have.

Prompt Text: You deserve to feel confident about [specific area your service improves]. With [your service], you’ll gain [specific benefit] and the tools to keep moving forward. Let’s make confidence your new superpower!

Copywriting Formula: Empowerment

Confidence changes everything. When your audience believes in themselves and the transformation you offer, they take action. The Empowerment formula works by shifting the focus from the problem to the possibility, making it clear that change isn’t just an option—it’s within reach.

This formula is powerful because it speaks directly to your audience’s emotions. Instead of focusing on what they lack, it highlights their potential. It positions your service as the key to unlocking that potential, creating a path that feels achievable rather than overwhelming.

When you empower your audience, you’re not just selling a service—you’re giving them permission to believe in themselves. You’re saying, I see you. I know you’re capable. And I have the tools to help you get there. That kind of messaging builds deep trust and fosters lasting relationships.

By using the Empowerment formula, you help your audience visualize the transformation they want and need. You show them that confidence isn’t something reserved for a select few—it’s something they can cultivate, starting now. And when they feel that shift? That’s when action happens.

Wordsmith Instructions

Write a [blog, social media,newsletter] post that shows how my service helps clients build confidence in a specific area of their life or business. Use encouraging language and include a CTA that invites readers to take the first step.

New to Wordsmith? Here’s the deal—Wordsmith helps you take content prompts like this one and turn them into polished, on-brand content in seconds. Whether you need a blog post, a newsletter, or social media captions, Wordsmith does the heavy lifting so you can focus on running your business. Over 11,000 business owners have signed up to try it and I hope you’ll give it a try too!

How to Use This Prompt

Here’s how to bring the “Step into Confidence” prompt to life:

• Identify the transformation. What specific area do your clients struggle with, and how does your service help?
• Show them what’s possible. Paint a picture of what life looks like after working with you.
• Make it feel real. Use storytelling, testimonials, or personal experience to connect with your audience.
• Invite them to take the leap. End with an empowering CTA that encourages them to take action.

Information Needed About Your Business

To make this prompt powerful, focus on these key details:

• What area do your clients lack confidence in?
• What specific benefit does your service provide to help them grow?
• How does this transformation impact their business or life?
• What’s the first step they should take to get started?

When you clarify these points, your audience will see themselves in your content and feel ready to step into confidence with you.

Example Post Using This Prompt

Imagine showing up for your business feeling completely confident in what to say, how to say it, and knowing your message truly resonates and drives results.

That’s the kind of transformation we’re talking about.

Confidence in marketing doesn’t just happen—it’s built. And if you’ve ever felt like you’re second-guessing your content, overthinking every post, or wondering if your message is actually landing with the right people, you’re not alone.

This is exactly why I created Wordsmith—to give you the tools, prompts, and strategy to show up consistently and powerfully. No more guesswork. No more hesitation. Just clear, on-brand content that makes you feel good about how you’re presenting your business to the world.

You don’t have to wait until you feel confident to start creating. Confidence grows when you take action. And Wordsmith? It’s here to help you take that step.

Ready to ditch the doubt and start showing up with confidence? Let’s do this together. Sign up today and step into your most confident, empowered self.

February was an interesting month. Compared to January, which felt really steady and predictable, February came with its own set of challenges and triumphs. My goal for the month was to consistently run four miles while also focusing on increasing my speed. Some days, I felt strong—like I could push myself to a faster pace and even sprinkle in some sprint training. Other days, I felt exhausted, like my body was resisting every step, and finishing four miles felt nearly impossible.

One of the biggest mindset shifts I had this month was thinking more about marathon training. I started experimenting with a new running approach that seemed to work well for me: running 0.90 of a mile at a faster pace and then walking the last 0.10 to slow my heart rate before repeating the cycle. This gave me the confidence to push myself while still maintaining some level of control over my endurance. I found that I could sustain speeds between 6.5 and 7.5 MPH (about an 8:00-9:00 minute mile pace) for those bursts. It felt challenging but doable, and it gave me hope that I might be able to apply a similar strategy for longer runs.

But then, the last week of February hit, and my energy levels completely tanked. It was one of those weeks where everything felt harder—not just running, but balancing work, motherhood, and life in general.

Most of the time, I feel like I have a decent amount of energy, but I definitely had a few days where I was straight-up burned out. And I want to share that here because it’s easy to scroll through posts online and assume that everyone else has this magical, perfectly balanced life where everything just flows seamlessly. I promise mine is not that way. With four kids—three of them boys, one of them a younger (and more stubborn) version of myself—my hands are full. Really, really full.

So, instead of forcing myself to push through at the same speed, I decided to shift gears and embrace a slower pace. And to my surprise, it actually felt amazing. Running at 5 MPH (about a 12:00-minute mile pace) was something I could sustain without breathing heavily or sending my heart rate soaring. It felt natural, like something I could actually maintain over a long period of time.

That realization led me to an unexpected milestone.

On the last Friday of the month, I set out for a long run with one goal: to take it slow and steady and see how far I could go without stopping. And, to my surprise, I made it 7.5 miles—the farthest I’ve ever run.

There were a few hiccups along the way, like the treadmill automatically stopping my workout at the 5-mile mark (cue minor frustration), but I restarted, sipped some water, and kept going. My original goal was to hit 9 miles, and I honestly think I could have done it, but then the childcare staff at the gym called me because one of my little ones refused to clean up the toy blocks. So, I wrapped up at 7.5 miles and called it a win. Jumped in the pool to cool off and finished relaxing for a few min in the sauna.

And it really was a win. Not just because of the number, but because of how I felt. The run felt good. It felt sustainable. And for the first time, I felt like running a long distance wasn’t just something I was working toward—it was something I was capable of doing.

Looking back, I think all the faster running I did earlier in the month helped build my strength and endurance in ways I didn’t realize at the time. Those speed sessions—where I pushed myself past my comfort zone—made my slower-paced runs feel so much easier in comparison. And that’s something I’ll carry with me into March: the understanding that balance is everything. Some days will be about speed. Some days will be about endurance. Some days will just be about showing up, even when I don’t feel like it.

I’m still a long way from 26.2 miles, but this was a big step in the right direction.

If you’ve been searching for the perfect email marketing platform, chances are you’ve come across Flodesk. With its visually stunning email templates, intuitive design, and promise of a flat-rate pricing model, it’s easy to see why so many female entrepreneurs are making the switch. But is Flodesk really worth the investment? And how does it compare to other platforms, especially as your email list grows?

Let’s break down Flodesk’s pricing, what you get for your money, and whether it’s the right long-term choice for your business.

Flodesk’s Pricing Structure: A Flat Fee That Stands Out

One of the biggest selling points of Flodesk is its flat-rate pricing model. Unlike other email marketing platforms that charge based on the number of subscribers you have, Flodesk keeps it simple:

• $38 per month (or $35 per month when paid annually at $420/year)
• No price increases based on subscriber count
• Unlimited emails and workflows
• No additional charges for automation

I used to spend hours fighting with other email platforms just to get my emails looking halfway decent. I spent more time trying to set everything up and sending simple emails than actually growing my email list. Since switching to Flodesk, growing my list feels effortless and automated. With Flodesk, I can whip up a beautiful email in minutes. It’s the kind of tool that makes running your business fun instead of frustrating.

What You Get for the Price

→ Unlimited Subscribers – Whether you have 500 or 50,000 subscribers, you pay the same. (Spoiler: most platforms charge way more once you pass 10k subscribers.)

→ Drop-Dead Gorgeous Emails – Seriously, Flodesk makes your emails look so professional without needing a designer. And if you need some premade design with copy then I got you covered with these Flodesk Templates.

→ Simple, Effective Automation – Welcome sequences, sales funnels, launch emails—it’s all drag-and-drop easy.

→ No Tech Headaches – You don’t need to know HTML or coding. It’s all super intuitive.

→ Fully Branded Designs – Upload your own fonts, colors, and logos to make your emails 100% you.

I used to spend hours fighting with other email platforms just to get my emails looking halfway decent. With Flodesk, I can whip up a beautiful em

How Flodesk Compares to Other Platforms

If you’re thinking, “Okay, but is Flodesk really the best deal?”—let’s compare. Here’s what it costs to have a 50,000-person email list on some of the big-name platforms:

Platform	Monthly Cost for 50,000 Subscribers
Flodesk	$38 (flat rate)
ConvertKit	$519 (Creator Plan) – $799 (Pro Plan)
Mailchimp	$750 (Standard) – $1,000 (Premium)
ActiveCampaign	$599 (Professional) – Custom Pricing (Enterprise)

You read that right—Flodesk costs over $500 LESS per month than some of these platforms. That’s $6,000+ in savings per year that you could put into literally anything else—ads, product development, hiring help, or even a well-deserved vacation!

Why pay more for the same results? Start your free trial with 50% off.

I know if you’re just getting started with building your email list, 50,000 feels really far away. And often, other platforms give some kind of deal until your list reaches a certain size, which is something a lot of people are attracted to. But having used multiple other platforms and switching to Flodesk, I can tell you that once you get momentum in building your list, you’re going to be so happy knowing that no matter how big your email list is, you’ll never have to dish out thousands of dollars. I want you to think about what your email marketing is going to look like 2, 5, 10 years from now.

Is Flodesk Worth the Investment for Your Business?

It depends on your needs. Flodesk is perfect for:

✔ Creative entrepreneurs who want beautiful emails without design headaches.

✔ Business owners who value simplicity and ease of use.

✔ Brands with large (or fast-growing) email lists that want to avoid tiered pricing.

✔ Those who don’t need deep analytics or complex segmentation.

However, Flodesk may not be the best choice if:

✘ You require advanced automation features like conditional logic or CRM integration.

✘ You rely heavily on e-commerce email segmentation (Shopify users, for example, may find Klaviyo more robust).

✘ Deliverability is your top concern – Flodesk is newer, and while its deliverability is improving, platforms like ConvertKit and ActiveCampaign have been refining theirs for years.

The Long-Term Considerations

Choosing an email platform isn’t just about today’s price—it’s about where your business is headed. If you’re growing your list and want predictable, affordable pricing, Flodesk is an incredible investment. But if you need advanced marketing automation, complex audience segmentation, or integrations with tools like Shopify, another platform might be a better fit.

At the end of the day, the best email platform is the one that supports your growth and keeps you connected with your audience—without breaking the bank.

Final Thoughts: Should You Invest in Flodesk?

I’ll keep it simple—if you’re an entrepreneur looking for an email platform that’s affordable, stunning, and easy to use, Flodesk is hands-down one of the best investments you can make in your business.

The team behind Flodesk pours their hearts into creating a platform that doesn’t just work but feels like a creative extension of your brand. They’re constantly innovating, listening to their users, and ensuring that entrepreneurs like us have the tools we need to thrive. As a customer, I truly feel like I get to be part of something special—a community that values design, simplicity, and accessibility in email marketing.

And the best part? You don’t have to commit right away. Try it out for free, see how it works for your business, and decide for yourself. Use my referral link to get 50% off your first year.

Would love to hear from you—what email marketing platform are you using right now? Have you tried Flodesk? Let’s chat in the comments!