If you're ready for marketing strategies that lead to more profitable and sustainable business growth, you're in the right place.
For modern entrepreneurs who crave sustainable growth and real results
LEVEL UP
YOUR BUSINESS
my story
I’ve built brands from the ground up, sold software, launched tools like Wordsmith and taught thousands how to run ads that actually convert. I care about building businesses that create freedom — not burnout — and I’m here to help you do the same. Strategy, simplicity, and a whole lot of heart.
Big Goals, Smart Strategy, and a Business Bestie Who Knows What Works
MEET ELENA
AS SEEN IN:
teaching what works
CONSISTENCY
Emails Over Algorithms
AUTHENTIC MARKETING
Passion-led Brands
Sustainable Strategies
I'm ALL ABOUT
TIPS & INSIDER INFO
EXPLORE the BLOG
Welcome to my blog! Here, I share my personal journey, relatable stories, and practical tips that empower women in business.
I Just Made My First Million (My 10 Biggest Lessons)
Aligning Your Business With Purpose & Passion
Do Not Quit. You Are Closer Than You Think
The official Business Planner every business owner needs to have. Our goal was to have a printable planner that is beautiful, functional, and inspirational for business owners. Every aspect of this planner has been created to help you organize your business and help you accomplish your biggest goals!
FREE Printable Business Planner
My BRANDS
Business Portfolio
Built with late nights, strong coffee, and a big vision—here’s a peek at the businesses that let me do what I love every day.
Presets SHOP
This is where it all started—in 2012. What began as a way to bring film-inspired edits to my own workflow has grown into a globally loved preset shop. Today, Modern Market presets are used by professional photographers around the world to create timeless, consistent images with ease.
41K+
digital
downloads
11
Preset
Collections
$1.5M
Passive
Income
Learn More →
Wordsmith
Wordsmith is a content creation platform built for small business owners who want to show up online with confidence and consistency. From professionally written captions and emails to blog posts and content calendars, Wordsmith gives you the words and the strategy—so you never have to start from scratch again.
12K+
CLients
Served
2.1M
words
written
$684k
Lifetime
Revenue
Learn More →
ESM
The Essential Studio Manager is a simple, streamlined CRM built just for photographers. From booking to galleries to invoices, it helps you manage your studio with ease—so you can focus more on creating and less on admin.
8,906
professional
Photographers
134K
Contracts
Signed
$90K
acquisition sale price
Successfully Sold
VENTURE
Venture started as a small side project I built for my homeschool kids—now, with over 300 homeschoolers on board, it’s grown into a free, AI-powered platform that helps children learn by following their curiosity. We believe that asking questions is just as valuable as finding answers. And that every child deserves access to tools that make learning exciting, limitless, and full of wonder.
395
active
users
8,789
Questions
Asked
3.1M
Words
Read
Learn More →
BILLI
Billi is a simple, powerful CRM built for service-based business owners.
Manage clients, book appointments, send invoices, and get contracts signed—all in one clean dashboard.
It’s free to use, with just a 1% fee on paid invoices.
No subscriptions, no surprises.
0
CLients
Served
0
words
written
0
Lifetime
Revenue
LAUNCHING SOON!
KATIE
"Modern Market offers the BEST marketing products out there. Her advertising strategies are incredibly effective. I appreciate how genuine and transparent Elena is about her process."
KIM
"These film presets from Modern Market have been my go-to for years. They are so easy to use and really transform my portraits. 10/10 recommend these to photographers!"
Trusted by over 142,000 Creatives
amy
"Elena's passion for helping small businesses shines through in everything she does. Modern Market is my go-to when it comes to marketing!"
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Pinterest Ad Strategy Course
I'll teach you how to put your product in front of people already searching for it and ready to hit that buy button.
Insta +Facebook Ads Course
Master Facebook and Instagram ads that drive clicks, sales, and serious ROI — and watch your business finally grow.
QUIZ: Could Ads Work For You?
Take the quiz to find out which platform will turn your ad dollars into consistent, scalable revenue.