my story
Welcome to my blog! Here, I share my personal journey, relatable stories, and practical tips that empower women in business.
This is where it all started—in 2012. What began as a way to bring film-inspired edits to my own workflow has grown into a globally loved preset shop. Today, Modern Market presets are used by professional photographers around the world to create timeless, consistent images with ease.
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Wordsmith is a content creation platform built for small business owners who want to show up online with confidence and consistency. From professionally written captions and emails to blog posts and content calendars, Wordsmith gives you the words and the strategy—so you never have to start from scratch again.
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The Essential Studio Manager is a simple, streamlined CRM built just for photographers. From booking to galleries to invoices, it helps you manage your studio with ease—so you can focus more on creating and less on admin.
Successfully Sold
Venture started as a small side project I built for my homeschool kids—now, with over 300 homeschoolers on board, it’s grown into a free, AI-powered platform that helps children learn by following their curiosity. We believe that asking questions is just as valuable as finding answers. And that every child deserves access to tools that make learning exciting, limitless, and full of wonder.
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Billi is a simple, powerful CRM built for service-based business owners.
Manage clients, book appointments, send invoices, and get contracts signed—all in one clean dashboard.
It’s free to use, with just a 1% fee on paid invoices.
No subscriptions, no surprises.
LAUNCHING SOON!
KATIE
"Modern Market offers the BEST marketing products out there. Her advertising strategies are incredibly effective. I appreciate how genuine and transparent Elena is about her process."
KIM
"These film presets from Modern Market have been my go-to for years. They are so easy to use and really transform my portraits. 10/10 recommend these to photographers!"
amy
"Elena's passion for helping small businesses shines through in everything she does. Modern Market is my go-to when it comes to marketing!"
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I'll teach you how to put your product in front of people already searching for it and ready to hit that buy button.
Master Facebook and Instagram ads that drive clicks, sales, and serious ROI — and watch your business finally grow.
Take the quiz to find out which platform will turn your ad dollars into consistent, scalable revenue.