For Entrepreneurs

FREE Instagram Captions To (Ethically) Swipe

I'm so glad you're here!

My name is Elena and I'm a Multi-passionate, writer, wife, and mama of four. These days, I'm all about putting pen to paper, sharing the wisdom and resources I've gathered so you, too, can create something unapologetically beautiful and authentically you.

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Ready for some FREE Instagram captions to (ethically) swipe? Tailor these to your audience and offer, and watch your engagement increase! You see, I believe in helping my fellow entrepreneurs and small business owners as much as I possibly can. That’s why I’m giving you 7 free IG captions from my Wordsmith membership for FREE!

So swipe away! Tailor these to your audience and offer, and save yourself from the dreaded blinking cursor on a blank page while you’re struggling to come up with yet another social media post.

There aren’t any strings attached – not even an opt-in to click on!

It’s just my way of saying “thank you” for being here.

So here are your FREE IG captions:


Well, hello, new friends! It’s been a minute since I introduced myself. I’m [name and title]. When I’m not chatting with everyone here, you can find me [insert favorite aspect of the job] or [favorite thing to do outside of work]. 

The community we have here is one of my favorite parts of this job because it allows me to really feel like I know so many of you—even if we’re hundreds of miles apart.


Do you ever have those moments where you just wake up and think “is this real life” in a good kind of way? Today was one of those mornings and I really made a point to stop and reflect. 

It’s amazing what a moment of gratitude can do—especially when my next step is to dive back into the work that makes it all possible!

**[Optional: Insert explainer as to how this business/career has impacted your life.]


Instagram vs. reality. In an effort to remind you that Instagram is not a full picture of *real life*, here’s what [what’s in the photo, e.g. “work” or “my desk”] actually looks like. No styling, no curation—just the real deal. [Option to talk about what a typical (work/desk/etc.) looks like.]

It’s so easy to start comparing our real life to what we see posted online and forget that it’s just the very little polished pieces that people typically share online.

We need to remember that those messy moments in life and business are exactly what makes life so beautiful. Take a moment to appreciate those little mundane moments you have throughout your day.


I still remember [landing my first client/making my first sale/etc.] like it was yesterday. Even though I had always known what I wanted to do and believed I could do it, that early moment of validation meant everything to me. I took it as a sign that I was on the right path and that I should keep going—so I did! 

From there, I began planning bigger and better things for my business like [a few examples of how your business developed/evolved in the early days]. And here we are!


“[Review of product or service].”

Tell me this isn’t the best way to start the day!? Thank you so much for the kind words [client, customer name]! It seriously put a smile on my face when I read it this morning.

Now I’m even more excited to get to the office and work on [what you’re currently working on]!


Starting my own business has been one of the most rewarding experiences of my life. I love what I do, and I know my clients appreciate it as well. That’s why this business is more than just work to me; it’s also an extension of my passion, and it feels like I’m doing exactly what I was born to do. And now, with your support, I can do even more! Thank you so much for being part of this journey with me.


[Insert product or service] is one of my very favorites. Why? Well because [insert details of why you love helping clients with this product or service]! 

As one recent [client/customer] said in a review, [insert some kind words from a review specific to this product.] 

If you’re interested in [Buying/hiring] then be sure to click the link in my bio to learn more!


Oh my goodness, just when I thought that the [best-selling product or service] couldn’t do any better, you guys just proved me wrong by sending some referrals my way!

This is still my most popular offering and I am just so happy you all find it so valuable. If you’re looking to [insert what this product or service will help with], then please click the link in my bio to get started! I can’t wait for you to try it out.


Have fun using these, and watch your engagement increase! But if you’re not sure how to customize these captions for your business, I’ve got you covered. I created a guide specifically to help you (quickly) learn how to tailor captions so they sound like they were written from you directly to your ideal customers. (You can read my guide by clicking here.) Need more than just 7 captions? Let me keep writing for you!

Sign up for an Annual Plan on Wordsmith, and you’ll get instant access to a whole year worth of social media captions to use. OR choose the monthly plan and get new captions delivered every single month.

TIP: There’s a free trial to try out before you ever have to pay a penny. (It’s my way of making sure you really love the membership!)

Ready for more? Join my newsletter and be the first to know about new articles published on the blog, business tips, and of course, all the best strategies and free resources. There’s a reason this list is 70,000 strong!

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FREE Instagram Captions


I'm Elena, your


CEO friend.

Multi-passionate, CEO of multiple companies, mama of four, obsessed with all things business and marketing, ready to help you attract your ideal client and customer. My goal is to give you the strategies and tools to grow your business so you can save time, get real results and focus on what matters most.

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Start your free trial on Wordsmith today and instant access to your first month of captions + over 270 bonus captions. Each caption is completely customizable, making it easy to connect to your ideal customer and clients. Focus on doing what you love most and let me do the writing for you.


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