hey, I'm Elena

the founder and dreamer behind Modern Market who's passionate about making an impact around the world

My story really began after a decade of working for myself and living my own definition of success.

At the time, we had been living in Maui and spent most everyday by the beach sun-kissed and salty. My husband and I both at home full time raising our two kids with a third on the way. It was over a cup of coffee one morning that I paused and realized that in that very moment, I was living my own definition of success and it was all thanks to the courage to show up, pursue my dreams and start my own business. For me success isn't just about working for myself, but it's about the freedom that comes with putting all your effort into creating the future you dream of. Even if it's something as simple as spending every single day with your family and enjoying a cup of coffee with the one you love.  

PASSIONATE ABOUT HELPING OTHERS

I've always been passionate about helping others and loved spending my days sharing the things I had used myself to connect to my ideal customers and ultimately scale my business so quickly. It didn't take long before more people came to me for help and I opened Modern Market. A space designated for sharing my resources and tools.

I KNEW that IF I HAD built a million dollar business on my own, I COULD HELP OTHERS DO THE SAME

One of the biggest struggles I hear from creative entrepreneurs is that it feels almost impossible to do it all as one person. Hiring someone for specific jobs can get costly quickly, and often isn't an option for a new business. Toss in that many of us are mothers, trying to balance between family and running a business full time. Or working a full time job while getting a new business off the ground. It always feels like we just don't have enough hours in the day to do it all. I knew right away that I wanted to take what naturally came easy to me as a business owner create tools and products that were incredibly easy to use and help entrepreneurs save valuable time so they can spend more time doing what they love and live their definition of success. 


I wanted to create something that was rooted in purpose & fueled by passion

After a decade of working for myself I needed a change. Although I had built a successful business and community, something was missing. I knew in my heart that I wanted more than just a business, more than just an idea, more than just a solution. I wanted to create something that was rooted in purpose, and fueled by passion.

BUSINESS WITH A MISSION

I have always dreamt of partnering one of my businesses with Save The Children, a non-profit that helps children in need around the world. I fell in love with the idea of sponsoring children while also helping creative entrepreneurs grow their business with the same strategies I've used over the years.

In 2020 I launched Curated Captions membership with the hopes to create something that would allow me to sponsor children through Save the Children and it quickly became the missing piece of my business I had been hoping to find for so long.  Today, it's what I'm most proud of when it comes to my business.

all about

I'm ALL ABOUT

Big dreams,
strong coffee,
giving back, 
helping you
show up & grow your business

I'M NOT ABOUT

not about

Comparison,
small talk,
quitting,
the phrase "I can't",
early mornings

Beyond 
the daily life

WORdS TO LIVE BY

the meaning of life is to

find your gift

give it away

01

02

03

04

05

BUSINESS & LIFE MILESTONES

living the dream

WE SOLD EVERYTHING WE HAD AND MOVED TO HAWAII FOR THREE YEARS

TRAVELED AROUND THE COUNTRY FOR 8 MONTHS AS A FAMILY 

CREATED A BUSINESS THAT GIVES BACK AND HELPS CREATIVE ENTREPRENEURS AROUND THE WORLD

getting to spend every single day together with my husband and 4 children living a life we love

MY BUSINESS MADE IT POSSIBLE FOR MY HUSBAND TO QUIT HIS 9-5 AND PURSUE A NEW CAREER

ESPRESSO

can't live without

FOUR

mother of

MAUI

FAVORITE ISLAND

4,379,298

BROWSER TABS OPEN

OCEAN

HAPPY PLACE

Service Based

My first business grew into a six-figure photography business specializing in documenting motherhood and babies.

Photography 

E-Commerce

Modern MArket

Modern Market is an e-commerce shop that sells digital goods to photographers and creative entrepreneurs worldwide. It has customers from all over the world.

my experience & businesses

Software

My husband and I built a managing software to help professional photographers that's now used by 4000+ professional photographers.

Management

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