Weekly Business Tip

Brand minimalism – clean out the clutter

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My name is Elena and I'm a Multi-passionate, writer, wife, and mama of four. These days, I'm all about putting pen to paper, sharing the wisdom and resources I've gathered so you, too, can create something unapologetically beautiful and authentically you.

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Today I’m putting on my “minimalist hat” to help you find clarity about what truly matters for your business. 

You see, I’m a minimalist at heart. 

I thrive when the clutter around me is cleaned out.

That’s exactly why I audit my business every month to see if there’s any “clutter” I need to get rid of. 

The first thing I do is to rewrite my “why” on a sticky note and put it on my mirror so I see it first thing every morning. 

Rewriting it helps me to remember the big picture – what is the #1 reason I built this business? 

Then, I use this simple checklist to analyze how well things are working.

  • What are my main products/services? 
  • Are they solving a problem my audience has? 
  • Is ALL of my content clear to my audience and easy for them to use? 
  • What things have I been spending energy on that are no longer aligned with my goals? 

Answering these questions gives me a clearer picture of my business as a whole. 

So the next step is to plan what I need to do in order to keep my processes, sales, and offerings all in line with my vision. 

It keeps me focused on what’s really important to me and allows me to better serve my clients and myself. 

I think the best term for this type of business is “gentle business” (I LOVE that idea so much!). 

If you’ve never heard the term before, it means that you’re operating from a place of integrity and authenticity. 

Instead of rushing around, you’re allowing yourself to share your most genuine self and building deeper relationships with your clients. 

So that when they buy from you, it’s things they truly need and want. 

That’s such a beautiful way to support yourself and others. 

If you’ve been frustrated with nurturing your audience and fighting to show your true self – STOP! 

When your business is rooted in YOU, being genuine will come naturally. 

After all, when posting content anywhere, quality is FAR more important than quantity. 

Because your content is your brand – it’s you. 

And that’s exactly how I’ve built my business Wordsmith

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I'm Elena, your


CEO friend.

Multi-passionate, CEO of multiple companies, mama of four, obsessed with all things business and marketing, ready to help you attract your ideal client and customer. My goal is to give you the strategies and tools to grow your business so you can save time, get real results and focus on what matters most.

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You might know me as the CEO behind Modern Market & Wordsmith, but more than anything, I love sharing my process, resources, and knowledge with those who want to learn more.

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