Passive Income

And Inside Look: Initial Passive Income Email

I'm so glad you're here!

My name is Elena and I'm a Multi-passionate, writer, wife, and mama of four. These days, I'm all about putting pen to paper, sharing the wisdom and resources I've gathered so you, too, can create something unapologetically beautiful and authentically you.

Ready for
an algorithm-proof
marketing strategy?


My favorite FREE resources to help you with your business.

TOP categories

Bitesized business tips published weekly

All the best business advice in one convenient place.

Give me 15 minutes, and I'll give you a marketing strategy that works.

Since I want to share the whole process, I’ve decided to include the newsletters I sent out. This initial email was simply for me to get a feel for if there was any interest in doing this from my audience. It’s really easy to jump into new ideas, but if you already have an established audience, it’s so incredibly helpful to simply ask, “Is THIS something that would be interesting to you?”.

By opening the conversation about your new ideas, you’re not only letting them be part of the process, but you’re getting valuable information back from them.

If you’re just jumping in, you can find all the content on this under the Passive Income on my blog.


Can you take a moment to email me back? (Open rate = 57.3%)

I’m currently sitting in my new office (yessss…we just moved again), and although this little office space is far from done, I’m already dreaming up all the things I want to create here.

Since the move, we’ve been in a bit of limbo, waiting to close on our new home and for all our belongings to get shipped from Hawaii.

It’s nice to take time off when I need to, but it can feel like a new start when I sit back down, which can be a little tricky. It’s like trying to find my old momentum again.

Only this time felt different.

Something within me changed over the past few years.

I learned to let go of the idea of always having to work to feel successful. I cut ties with todays hustle culture. And although I have days where I feel like I’m doing things completely the WRONG WAY. I remind myself that this new way of running a business is pretty wonderful in it’s own way.

This time I didn’t sit down at my desk and jumped straight into one of my many projects like I typically would. 

Instead, I sat there reflecting on the time I took off and really thought about how I wanted to spend my time.

Most people (even close friends and family) don’t know how my business works. And how I’m even able to take time off for sometimes weeks or months and have my business continue producing an income for me while I’m technically not even at “work”.

And how I can have a business that continuously pulls in $20,000+ every month…all while getting to live my version of success.

You see First name , my version of success never looked like sitting in an office all day long working. 

I debated charing this but for the sake of transparency…at the moment, I spend maaaaybe an hour in the office every day. (Someday I wish it was more) BUT I’m lucky to have a business that’s doing great even while I focus on raising these four kids. 

My version of success looked like having the freedom and time to wake up in the mornings and have a cup of coffee with my husband without anyone rushing out of the house.

To enjoy every single day with my kids while we play, learn and homeschool together. (Or in our current case, enjoy this amazing weather while we’re all on summer break). 

Bake fresh bread and make homemade butter simply because I love doing it.

Enjoy my simple life.

Of course, that also includes working for myself and doing what I felt passionate about, but my job and career has never come at the cost of giving up all the things that truly matter to me.

I started my business because I wanted the freedom.

Now here’s where it gets interesting. As someone who loves to help others, I’ve always felt strange asking if people would be more interested in learning from me about generating passive income.


Because it’s such a different way of running a business. (And I truly don’t know if people are even interested in learning more about it).

I guess what I am getting at with this email is to see/ask if there are people who love the idea of learning more about building a sustainable business that generates passive income.

Not so they can spend more time working and sitting in their office, but so they can have the freedom to do what they love. 

Because I promise it’s all possible no matter the kind of business you currently have. You can do the exact same thing I did and start making passive income (even while you’re out enjoying your life).

If you’ve made it this far, I’d love to know if this sounds like something you’re interested in. There’s no button to click or poll to take. I just want to hear from YOU.

If you have a moment, can you reply to my email and let me know if this sounds like something you’d be interested in learning more about?

P.S. Adding this here because I think it’s important to mention. This passive income would be made by selling digital products or services online that you create. You would literally need nothing more than a plan and a good wifi connection to get started. Something that can be seamlessly woven into the business you already have. That’s the beauty of digital passive income.

I felt it was important to add because I noticed that 99.9% of the passive income strategies online require massive $$$ investments to get startedl. My strategies would focus on digital passive income that can be scaled to millions. 

I hope you hit that reply button!


I'm Elena, your


CEO friend.

Multi-passionate, CEO of multiple companies, mama of four, obsessed with all things business and marketing, ready to help you attract your ideal client and customer. My goal is to give you the strategies and tools to grow your business so you can save time, get real results and focus on what matters most.

Want to know more about me and how I got here?


Business Planner

The official Business Planner every business owner needs to have.

Instagram Captions

Snag these professionally written captions for the whole month.

Lightroom Presets

Film-inspired Lightroom presets to help you bring your vision to life.


Yes, I need this!

Grab my most popular resource

for free today

Start your free trial on Wordsmith today and instant access to your first month of captions + over 270 bonus captions. Each caption is completely customizable, making it easy to connect to your ideal customer and clients. Focus on doing what you love most and let me do the writing for you.


If you're ready for resources that lead to more profitable, sustainable business growth, you're in the right place. Join my email list so I can send you my favorite tips, strategies and advice!

follow along:

Ready for more?

©Modern Market 2023. All rights reserved.



Modern Market



Giving Back


The Blog

For Entrepreneurs 

Weekly Business Tip

Free Resources


You might know me as the CEO behind Modern Market & Wordsmith, but more than anything, I love sharing my process, resources, and knowledge with those who want to learn more.

follow along