For Entrepreneurs

Sacrificing Big Moments Because of Your Business?

I'm so glad you're here!

My name is Elena and I'm a Multi-passionate, writer, wife, and mama of four. These days, I'm all about putting pen to paper, sharing the wisdom and resources I've gathered so you, too, can create something unapologetically beautiful and authentically you.

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Let’s play a little game…

Imagine a day, an ordinary day, where your to-do list has room for just three tasks. Only three, no more. Which would you choose?

Hold that thought.

Now, paint this picture a shade more real. These three tasks stand between you and:

  • A laughter-filled family stroll
  • Your cherished friend’s birthday joy
  • The tender ritual of bedtime stories
  • Or the pure joy of sinking into your favorite nook after a week’s hustle

Or maybe the most important thing for you to do today is to clearly list your most important tasks and finish them. 

When I wrote the first chapter of my entrepreneurial journey, it wasn’t to tether myself to a never-ending cycle of tasks. We crave success, but at the heart of it all, isn’t it about carving out moments of joy and freedom?

Whatever your motivation for starting your business, most of us didn’t begin so that we could become enslaved to our companies. 

So I want you to genuinely ask yourself, what do you ACTUALLY need to get done so that you can feel comfortable enough to enjoy your time outside of work? 

We often say, “Work hard, play hard,” but isn’t it all too tempting to blur those lines?

Your wealth isn’t merely a number, it’s the moments stitched in time. And without a little map of daily whispers, we risk trading life’s melodies for endless beats of business chores.

Entrepreneurship? It’s like a captivating book; each page beckons, but you’re the author, the master of where the story leads. So what are today’s headlines? Frame them, break them into heartfelt verses, and write them down.

When my home echoed with two more giggles, every moment felt richer. A day split between home-schooling lessons, stirring love into recipes, and weaving dreams into business threads. The late afternoon sun often finds me behind my desk – but it wasn’t always so. Time evolved, and I adjusted my sails.

Here are ways I’ve prioritized my business goals:

  • Identify your most important business tasks and prioritize them.
  • Make sure your goals align with your values and long-term vision.
  • Consider delegating or outsourcing tasks.
  • Seek support and guidance from others when needed.

The balance between dreams and daily duties is similar to a well-coordinated dance, full of intent, passion, and grace.

A notable step in my routine is the offering of my Wordsmith Membership. By crafting written content for my clients, I help ease their load, allowing them the freedom to focus on what they love.

 It’s about cherishing those “insignificant” moments. Those morning muffins, the steam off a coffee mug, or whispered stories under starry quilts. These are the melodies of my life. And ensuring my business thrums in harmony allows me to hold them close. 

It’s about clarity, priorities, and embracing those moments that truly craft our stories. And just as I navigate my chapters, so can you.

Your story, your song.

How does today’s verse go?

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I'm Elena, your


CEO friend.

Multi-passionate, CEO of multiple companies, mama of four, obsessed with all things business and marketing, ready to help you attract your ideal client and customer. My goal is to give you the strategies and tools to grow your business so you can save time, get real results and focus on what matters most.

Want to know more about me and how I got here?


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You might know me as the CEO behind Modern Market & Wordsmith, but more than anything, I love sharing my process, resources, and knowledge with those who want to learn more.

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