Content Prompt: “Sometimes, it’s the small wins that lead to the biggest changes—like [specific example of a small success your clients achieve]. These moments matter, and I’m here to help you create even more of them. Let’s get started!”

Copywriting Formula: Small Wins to Big Wins

Ever heard the phrase progress, not perfection? That’s exactly what this formula is all about—showing your audience that even the smallest wins are worth celebrating because they lead to major transformations.

Here’s how it works:

1. Start with a small win. Identify a small but meaningful success your clients experience early on when working with you.
2. Connect it to a bigger transformation. Show how these smaller victories build momentum and contribute to their larger goals.
3. Make it relatable. People love success stories they can see themselves in, so keep it personal and inspiring.
4. Call to action. Invite them to take the next step so they can start stacking their own wins.

Why it works: Success isn’t always about overnight transformation. By highlighting small wins, you make your audience feel like they can do this, too. It builds confidence, excitement, and trust in what you offer.

Wordsmith Instructions

Write a [Newsletter, Social Media, Blog] post that celebrates the small wins clients achieve when working with me. Highlight how these victories build momentum toward bigger transformations, and end with a CTA inviting readers to start their journey.

New to Wordsmith? Here’s the deal—Wordsmith helps you take content prompts like this one and turn them into polished, on-brand content in seconds. Whether you need a blog post, a newsletter, or social media captions, Wordsmith does the heavy lifting so you can focus on running your business.

How to Use This Prompt

Here’s how to make the “Celebrate the Wins” prompt work for your brand:

1. Think about the small wins. What’s something simple yet impactful that your clients experience when working with you?
2. Share the ripple effect. Show how that small win leads to even greater results over time.
3. Make it feel real. Use personal language, client stories, or real-life examples to create connection.
4. End with an invitation. Encourage your audience to take that first step toward their own success.

Information Needed About Your Business

To make this prompt personal and powerful, get clear on:

• What’s a small win your clients typically experience early on?
• How does that small win contribute to their bigger success?
• What emotions do your clients feel after achieving that win?
• What’s the next step you want them to take?

Once you have these answers, your content will naturally resonate with your audience and inspire them to take action.

Example Post Using This Prompt

Let’s talk about small wins—the ones that make you feel like you’re actually getting somewhere. Like finally posting on social media without overthinking every word. Or opening your inbox to messages from people who actually want to work with you.

These tiny moments? They’re everything. They add up. They create momentum. They build the kind of confidence that turns into big wins over time.

With Wordsmith, you don’t have to wonder what to say next. You can create your own content from scratch or dive right into a ready-made content plan that’s designed to connect you with your ideal clients. No second-guessing. No staring at a blinking cursor. Just done-for-you content that makes showing up effortless.

Let’s celebrate this small win together. Sign up for Wordsmith and see just how easy content creation can be.

Let’s talk about the powerhouse of marketing that doesn’t get nearly enough credit—Pinterest ads. When I built Wordsmith, I had two goals:

1. To help fellow entrepreneurs show up online and share their stories without the constant struggle of not knowing what to say.
2. To build something without spending my life glued to traditional social media platforms.

Fast forward, and I scaled Wordsmith to over $600K in revenue using two incredibly powerful things: Pinterest ads + my email list. No viral videos, no dancing on Reels, no posting 24/7 to stay relevant. Just a smart, strategic way to get my offer in front of the right people at the right time.

Here’s exactly how I did it—and how you can use Pinterest ads to grow your own business too.

Why Pinterest Ads?

First things first, let’s clear something up: Pinterest isn’t just another social media platform. It’s a visual search engine—meaning that when people are on Pinterest, they’re actively looking for solutions, ideas, and products.

Unlike Instagram or Facebook (where your content disappears in hours), Pinterest content lasts. People can search for and find your pins months—even years—after you post them. And when you pair that with a strong ad strategy, you’re literally getting your business in front of people who are searching for exactly what you have to offer.

That’s why Pinterest ads work so well. They put your brand in front of ready-to-buy customers without the constant content grind.

How I Used Pinterest Ads to Validate My Idea

Before I poured time and energy into building Wordsmith, I wanted to make sure there was actually demand for it. Enter: Pinterest ads.

I started with a simple strategy:

• Created a few pre-written content templates and published them monthly to test the concept.
• Ran a small Pinterest ad campaign targeting keywords that my ideal customers were searching for.
• Tracked conversions to see if people were actually interested in what I was offering.

The result? They ate it up.

That validation was huge. It meant I wasn’t guessing—I knew I had something people wanted. That’s when my husband (who’s a developer) jumped in to help me build Wordsmith exactly the way I had envisioned it. And once we had a solid product? We scaled it even more.

Scaling With Pinterest Ads: The Strategy That Worked

Once I knew Wordsmith was a hit, I doubled down on Pinterest ads and followed a strategy that allowed me to scale to over $600K in revenue. Here’s the exact formula I used:

1. Targeted the Right Keywords

Remember, Pinterest is a search engine—so your ads need to be optimized just like SEO. I focused on:

• Keywords my audience was actively searching for
• Long-tail keywords to get more specific and attract buyers with clear intent.
• Interest-based targeting to reach people who were already engaging with similar content.

2. Created Click-Worthy Pins

Your Pinterest ad creative matters. Unlike social media posts, your ad needs to stand out in a feed full of visuals. I focused on:

• Bold, easy-to-read text overlays that immediately told people what the pin was about.
• Clear, scroll-stopping images that reflected the value of Wordsmith.
• Consistent branding so that my ads looked professional and cohesive.

3. Sent Traffic to a High-Converting Page

I didn’t just send people to a homepage and hope for the best. I made sure my ad traffic went to a conversion-optimized landing page that:

• Clearly explained what Wordsmith was and why it mattered.
• Included strong social proof (testimonials, reviews, results).
• Had an easy-to-follow call-to-action (subscribe, purchase, etc.).

You can see the homepage for Wordsmith HERE.

4. Tracked & Optimized

Once I had tested different ads, I was able to turn off the ones that weren’t performing and run the same ad for over two years without needing to change a thing. I kept an eye on:

• Which ads performed best (so I could scale the winners and turn off the duds).
• What audiences converted the most (so I could refine targeting over time).
• My return on ad spend (ROAS) to make sure I was making more than I was spending.

The more I refined my strategy, the better my results got—and the faster Wordsmith grew.

Why This Works (And How You Can Do It Too)

One of the many reasons I love Pinterest ads so much is because they let you get hyper-specific with your audience targeting. If you know how to choose the right keywords, set up conversion tracking, and focus on the right metrics, you can scale your business in a way that feels sustainable and strategic.

But here’s something I realized early on—so much of the marketing advice I saw online came from experts who were operating at a completely different level. They had massive email lists, established audiences, huge spending budgets, and built-in connections that most small business owners just don’t have when they’re starting out.

When I built Wordsmith, I wanted to do it in a way that would prove it’s possible to scale a business from scratch—without relying on a huge following or existing brand recognition. I wanted to create a strategy that would work for someone who didn’t have thousands of followers or a big email list yet, someone who was just trying to build momentum. And Pinterest ads made that possible.

After hitting over $600K in revenue for Wordsmith, I knew I had to share my formula. So, I put together a 90 minute Pinterest Ad Strategy course that walks you through the exact process I used to:

✅ Set up profitable Pinterest ad campaigns

✅ Target the right audience (so your ads don’t get wasted on the wrong people)

✅ Track conversions and scale effectively

✅ Focus on key metrics that actually matter (instead of getting lost in vanity numbers)

I’ve taken everything I’ve learned—from testing, tweaking, and scaling—and turned it into a step-by-step system to help you get your business in front of an audience that’s ready to buy.

👉 You can check it out here: Pinterest Ad Strategy

If you’re tired of posting on social media and hoping for traction, it might be time to switch things up. Pinterest ads aren’t just another ad platform—they’re a long-term strategy for getting your business in front of the right audience.

Whether you’re just getting started or you’re ready to scale, I know this strategy can work for you—because it’s exactly how I built Wordsmith into a thriving business that has generated over $600K in revenue.

So, what do you say? If you’re ready to stop spinning your wheels and start getting your business in front of people who are actually looking for what you offer, let’s do this together. I’d love to help you make Pinterest ads work for you—because if I can do it, so can you.

Social media burnout is real. If you’ve ever felt like keeping up with Instagram, Facebook, and every other platform is draining the life out of you, I see you. I was right there too. So, I did something drastic—I quit social media for an entire year. You can read all about that HERE.

At first, it felt like a massive risk. What if my business suffered? What if I lost connection with my audience? What if I missed out on opportunities? But here’s the spoiler: My business kept growing, my audience didn’t disappear, and I learned some invaluable lessons along the way.

If you’ve ever thought about stepping away from social media but felt too scared to take the leap, let me share what happened when I finally logged off.

Why I Walked Away

The biggest reason I wanted to step away from social media? It was taking too much from my real life and my business.

As a business owner, it’s easy to believe that if you’re not constantly posting, engaging, and following every new trend, everything will come crashing down. But I had already made some big shifts over the years to rely less on social media—things like growing my email list and focusing on SEO to bring in consistent traffic. And yet, social media still pulled me in.

The more I paid attention, the more I realized I wasn’t using it intentionally. I was spending way more time consuming content than actually creating it. And let’s be real—these platforms are designed to keep you scrolling. I knew I wanted more from life than doomscrolling through other people’s highlight reels.

So, I logged off. No more posting, no more checking notifications, no more endless scrolling. Just real life and real work.

What Happened When I Quit Social Media

To be completely honest, at first, it felt weird. I’d been so used to documenting parts of my life and business online that I had to untrain myself from reaching for my phone. But as the weeks went by, then months, something incredible happened—I felt free.

I doubled down on marketing strategies that actually aligned with who I am. I focused on writing more, improving my email list, and refining my SEO strategy. The pressure to constantly “show up” online disappeared, and in its place, I found a deeper sense of creativity and focus.

And guess what? My business did just fine. It turns out, I never needed social media to keep things running—I just thought I did.

The Downsides of Leaving Social Media

As much as I loved my time away, I won’t pretend that stepping away from social media was all positive. There were a few things I missed:

• The sense of community. Entrepreneurship can feel lonely, and social media makes it easy to connect with like-minded people.
• Sharing my work. I genuinely love creating and sharing, and social media is a great way to showcase what I’m working on.
• The energy of it all. It’s like working in a coffee shop—sometimes the background buzz can be motivating.

By the end of the year, I realized that while I don’t need social media to run a successful business, I do enjoy using it in small, intentional ways.

How I’m Planning On Using Social Media Differently Now

So, am I back? Kind of. But with way stronger boundaries.

• I no longer feel the need to post daily or keep up with every trend.
• I focus on using social media as a tool, not a requirement.
• I create content I enjoy (like writing!) instead of forcing myself into formats that feel unnatural.
• I remind myself that my business doesn’t depend on an algorithm—it depends on me.

Now, when I show up on social media, it’s because I want to, not because I feel like I have to.

What You Can Learn From My Year Off

If social media feels overwhelming, just know this—you don’t have to be on it 24/7 to grow your business. There are other ways to market, connect, and succeed. Whether you take a full break or simply set better boundaries, I hope my experience shows you that it’s okay to step back.

Social media is a tool, not the whole strategy. And sometimes, the best thing you can do for your business (and your sanity) is to unplug, refocus, and remind yourself that you are the most important part of your success—not an app.

So, what does a better relationship with social media actually look like? Maybe it means taking a full break to reset. Maybe it looks like setting time limits, unfollowing accounts that drain you, or creating a posting schedule that feels sustainable. Or maybe it’s about shifting your focus entirely—looking at your business and figuring out what actually moves the needle instead of posting and hoping something goes viral.

Ask yourself: What brings in the most clients? Where do my customers actually come from? What marketing strategies feel good to me? Once you get clear on that, you can focus your energy there instead of feeling like you have to be everywhere online.

At the end of the day, social media should work for you—not the other way around. And trust me, your business will be just fine.

If you’ve ever felt like keeping up with social media is a full-time job, you’re not alone. Between posting, engaging, creating reels, and staying on top of trends, it’s easy to feel like your entire business depends on showing up all the time—but I’m here to tell you it doesn’t have to be that way.

In fact, I spent an entire year not posting to social media to see just how much my business actually needed it. Spoiler: it did just fine. My income didn’t disappear. My audience didn’t vanish. And most importantly, the overwhelm I once felt around social media? It finally lifted.

A lot of us put way more weight on these platforms than we should. But when you have a solid marketing strategy in place that doesn’t depend on social media, it shifts from being the whole strategy to just an extra piece of it. And that changes everything.

If you’re tired of feeling like social media runs your business (instead of the other way around), let’s talk about how to build a business that thrives—without the overwhelm.

Step 1: Focus on Content You Actually Enjoy Creating

Here’s a little secret: the best content is the kind you actually enjoy making.

For a long time, I thought I needed to create more videos, find the perfect aesthetic, or spend hours piecing together Instagram-worthy content. But the truth is, I’ve always loved writing. I can sit down and pour my heart into a blog post or email, and it feels easy. But forcing myself to spend hours editing videos? That just drains me.

And I’m guessing you have something like that too. Maybe you love writing like I do, or maybe you prefer showing up in audio form through podcasts. Maybe video is your thing, and you feel energized creating short, engaging clips. Whatever it is, lean into it.

Because when content feels fun instead of forced, you’ll actually create it—consistently.

Step 2: Batch Your Work Like a Pro

One of the best things I ever did for my business was learning how to batch work. Instead of scrambling to come up with content every day, I set aside dedicated time to create in bulk.

Here’s how it works:

• Pick a focus day. Choose one day a week (or month) where you only focus on content creation.
• Create multiple pieces at once. If you love writing, draft several blog posts or emails in one sitting. If you prefer video, record multiple clips in one go.
• Schedule everything. Use tools like Flodesk, Pinterest schedulers, or blog planners so your content runs on autopilot. Automating my workflows has helped a ton (on and off social media).

The goal is to remove the stress of daily content creation so you can focus on actually running your business.

Step 3: Build a Strategy That Doesn’t Rely on Social Media

Social media should be a tool, not your entire business plan. So, what do you do instead? You create a marketing strategy that works without it.

Here are a few ideas:

• Email Marketing: The most direct way to connect with your audience without worrying about algorithms.
• SEO & Blogging: Write valuable content that brings in traffic long after you hit publish.
• Pinterest: More of a search engine than a social platform, it sends consistent traffic to your offers.
• Collaborations & Referrals: Build relationships with people in your industry to grow through word-of-mouth.

When you have multiple ways to reach your audience, social media becomes optional—not mandatory.

Step 4: Redefine Your Relationship With Social Media

I’m not saying you have to quit social media altogether. But I am saying it’s okay to use it differently.

What if, instead of stressing about daily posts, you used it as a place to share when you want to? What if it became a bonus tool instead of a must-do task?

That’s what happened for me after my year off. When I came back, I realized I no longer felt pressured to keep up with the trends. I could post on my own terms. And that freedom? It made all the difference.

Final Thoughts: You Get to Choose How You Show Up

The biggest takeaway? You don’t have to spend all day on social media to build a thriving business.

Instead, focus on content that feels good, batch your work, and build a strategy that supports you—without the overwhelm.

Because at the end of the day, your business should work for you—not the algorithm.

And trust me, it’s possible.

The first month of marathon training for the Honolulu Marathon is officially in the books, and let me tell you—it was not pretty. I went into January with one goal: to show up consistently and start building a base. No fancy training plans, no complicated speed work, just a simple promise to myself to run 3 miles, 5 days a week. And for the most part, I stuck with it.

But here’s the truth: 90% of those runs felt pretty horrible.

I’m talking about the kind of runs where you feel like you’re dying, where every step feels like a battle, where you question why you signed up for a marathon in the first place. The type of run where you’re calculating how many times you’d have to run 3 miles in order to run a whole marathon. The answer is 8.7 times incase you were doing the math too.

And yet—I kept going.

Finding My Pace (And Learning to Breathe)

To start, I focused on maintaining a steady speed of 4.8 MPH, with short walking breaks when I needed to catch my breath. Usually, around the 1.5-mile mark, I’d hit a wall, forcing myself to take a few seconds before pushing forward. It wasn’t glamorous, but it was progress.

Then, something shifted. Every once in a while, I’d have a good run. One where my legs didn’t feel like lead, where my breathing felt controlled, where I didn’t count down every second until it was over. Those runs became my proof that things were changing, even when I couldn’t always feel it.

And then came a pretty big win: I managed to pick up my pace to 6.0-7.0 MPH, which is roughly an 8:34-10:00 mile. It felt like I was pushing myself hard, but I was able to do it for three miles. For the first time, I wasn’t just surviving my runs—I was improving.

The Mental Side of Running

Let’s be real—if I had to run a marathon today, I wouldn’t even make it halfway. Three miles feels like a very long way from 26.2. And if I let myself think too much about how much further I have to go, it’s easy to feel overwhelmed.

But here’s the thing I keep reminding myself: it’s not about where I am today. It’s about showing up, putting in the work, and trusting that one day, I’ll look back and realize I actually can run a marathon.

Right now, I can’t imagine what it will feel like to say, Yes, I know I can do this. But I believe that day will come. And that’s enough to keep me going.

Experimenting with Running Form & Audio

One thing I’ve started to focus on is my running form—trying different strides, adjusting my posture, and seeing what feels best. I’ve realized that so much of running is about finding a rhythm, getting comfortable in the movement, and learning what works for your body.

I also experimented with what to listen to while running. At first, I was convinced that upbeat music was the key to keeping me moving, but I noticed it actually made it harder to stay on pace. Then, I switched to podcasts, which helped take my mind off the run.

But the real surprise? Running with no headphones at all.

One day, I forgot my headphones and thought it was going to be the worst run ever. Instead, it ended up being one of my best. Listening to my breathing, hearing my feet hit the treadmill, and just being present made everything feel smoother. I decided to try ditching my headphones for the last two runs of the month, and they both felt surprisingly good. So for now, I’m going to keep running in silence and see how it goes.

Building a Base Before Structured Training

I know I’m still in the early stages, but I want to focus on building a solid foundation before jumping into a structured plan. For the first six months, my goal is to gradually increase my mileage and endurance, then switch to a marathon training program in June.

January’s Goal:

• Run 3 miles (5 days a week) at 4.8-5.2 MPH
• End the month running 3 miles at 6.0-7.0 MPH

✅ Done.

February’s Goal:

• Run 3.5 miles (5 days a week) at 4.8-5.2 MPH
• Gradually increase pace at the end of the month

*Depending on how it feels, I might bump it to 4 miles. I did read it’s better to increase it by .5 everytime, but I also feel like I am trying to listen to how I feel. If I have the energy and feel good, then I like to push myself a little more. If I am feeling like I am maxed out, I will just increase it a little.

I’m not rushing the process, but I do want to keep challenging myself little by little.

Final Thoughts on January

Looking back on the first month, I’m proud of the work I put in. I wasn’t perfect, I missed some days when I was sick, and I had more bad runs than good ones—but I showed up. And that’s what matters.

The biggest lesson I learned? Running doesn’t magically become easy—it just becomes something you get better at. I still have a really long way to go, but I’m excited to see where February takes me.

One month down, eleven to go!

If you’ve been told that no one reads anymore, that people only want quick videos, catchy soundbites, or viral trends, I’m here to tell you—the experts are wrong.

I know because I’ve been told the same thing. More than once. Have I listened? Nope.

A little while ago, I was working with a Pinterest manager—someone who literally worked at Pinterest—who reviewed my content and told me flat-out: People don’t care to read all that. She pointed to one of my pins filled with text from a recent blog post and urged me to take a look at what other people were doing. Quick, catchy videos. Minimal text. Just enough to grab attention, not enough to make someone stop and actually read.

Her words stung. I’ve always done things a little differently when it comes to content. I love writing from the heart, and—if I’m being honest—my posts almost always end up longer than ideal. I’ve hit Instagram’s character limit more times than I’d like to admit. But hearing someone so experienced say, No one is reading this made me question everything in that moment. Maybe I was doing it wrong. Maybe no one actually cared.

Except—I knew that wasn’t true.

I Have the Proof (And It’s in the Data)

Here’s the thing: I actually have the analytics to back up the fact that people do read. They read my long captions on Instagram. They read my blog posts. They even read my text-heavy Pinterest pins—the very ones I was told would never work. The longest emails I send out, get the most replies.

In a world where everyone is chasing viral clips and five-second attention spans, long-form content stands out. When you take the time to show up, share your story, and write from the heart, people stop. They listen. They engage. They connect.

The experts say people don’t have time. I say people make time for what matters to them.

And your words? They matter.

Stop Trying to Fit Yourself Into a Tiny Box

I see it all the time—entrepreneurs trying to shrink themselves to fit the “rules” of online content. Keep your captions short. Say less. Stick to trends. Follow the algorithm. But here’s what I’ve learned: The people who are meant to connect with you will connect with you, no matter what the experts say.

If writing is how you express yourself, don’t stop just because someone told you it won’t work. If storytelling is part of your brand, tell the story. If you have something to say, say it.

Your audience isn’t looking for you to be a copy-paste version of what’s trending. They’re looking for you.

Stop Trying to Fit Yourself Into a Tiny Box

I see it all the time—entrepreneurs trying to shrink themselves to fit the “rules” of online content. Keep your captions short. Say less. Stick to trends. Follow the algorithm. But here’s what I’ve learned: The people who are meant to connect with you will connect with you, no matter what the experts say.

If writing is how you express yourself, don’t stop just because someone told you it won’t work. If storytelling is part of your brand, tell the story. If you have something to say, say it.

Your audience isn’t looking for you to be a copy-paste version of what’s trending. They’re looking for you.

The truth is, authenticity always wins. People crave realness, not another perfectly curated, bite-sized version of what everyone else is doing. If you’re writing long captions or in-depth blog posts and they’re resonating with your audience, keep going. Trends come and go, but meaningful content creates real connections that last.

Yes, People Do Want to Hear From You

One of the biggest lies we’ve been told is that people aren’t interested in what we have to say unless it’s packaged in a way that’s short, trendy, and “consumable.” But what I’ve seen time and time again is that when you show up authentically—when you write like yourself, when you share your heart, when you stop worrying about whether or not it’s too much—that’s when your people show up.

And here’s another truth: The internet is full of people who are craving depth. People who are tired of mindless scrolling. People who are exhausted from being bombarded with quick clips and catchy captions that lack any real substance.

Think about the last time you truly connected with something you read. Maybe it was a story that reminded you of your own journey, a post that put words to something you’ve been feeling, or an article that shifted your perspective. That kind of impact doesn’t come from quick soundbites—it comes from depth.

That’s why long-form content will always have a place. That’s why what you have to say matters.

So if you’ve been told to stop writing so much, let me be the one to remind you: There’s room for you and your words here.

Keep Showing Up, Keep Writing, Keep Sharing

Your words are powerful. Your story is important. And the people who need to hear from you? They’re out there, waiting for you to show up.

Forget what the experts say. Trust your gut. Write the post, share the blog, hit publish on that heartfelt caption. The right people will find you.

Because the experts? They don’t always get it right.

But you? You know your audience better than anyone else.

In today’s world of AI tools and tech solutions, there are so many options available to business owners. Each one comes with its own bells, whistles, and promises to save time and make life easier. But when I think about what makes Wordsmith different, it’s not just the features we offer. It’s something much deeper than that—something personal.

The truth is, Wordsmith isn’t just another AI tool that popped up overnight. It’s the result of years of dreaming, creating, and pouring my heart into building something that I knew could truly help business owners like you. And today, I want to take you behind the scenes to share why Wordsmith means so much to me, and more importantly, how it can help you.

It Started with a Love for Writing

Let me take you back to where it all began. I’ve always had a love for writing. For as long as I can remember, words have felt like an extension of who I am. When I started my own business, writing became one of my favorite parts of running it. Whether it was crafting heartfelt newsletters or diving deep into blog posts, writing was where I felt most connected to my audience.

But social media? That was another story. Writing short, bite-sized posts that somehow needed to grab attention, connect, and convert—it always felt a little forced to me. And I knew I wasn’t alone. Time and time again, I heard from fellow business owners who struggled with showing up online. Whether it was social media, their blog, or sending regular emails, the common thread was always the same: I just don’t know what to say.

That’s where the idea for Wordsmith began. I wanted to build something that would solve my own problem. Even as someone who loved writing, social media captions felt like a struggle, and I knew I could create something for myself and others that would make it easier to show up online.

A Solution Built with Heart

When I first launched Wordsmith, AI wasn’t even part of the conversation. Back then, it was just me—one person writing monthly content plans by hand, creating fill-in-the-blank templates to help business owners show up authentically. Learning how to take my love for writing long-form content and turning it into bite-sized captions.

I knew the pain points because I’d experienced them myself. The overwhelm of trying to figure out what to post. The fear of not sounding professional (or personal) enough. The frustration of staring at a blank screen, wondering if your words would ever feel “good enough.”

As someone who’s run my own business and sold a range of products, I’ve always understood what kind of content it takes to connect with an audience. Wordsmith started as a way to share that knowledge, to help others skip the guesswork and show up in the best way possible.

Then Came AI—and Everything Changed

When AI started gaining traction, I saw an opportunity to take Wordsmith to the next level. Suddenly, it wasn’t just about creating content faster—it was about creating content that felt more you.

With AI, we could do more than just churn out generic captions. We could create personalized, on-brand content that reflected the unique voice of each business owner. It was a game-changer, not because of the technology itself, but because of how we could use it to help business owners tell their stories in a way that felt authentic.

But here’s the thing: Wordsmith isn’t just another tech company jumping on the AI bandwagon. At its core, it’s still about everything I’ve always loved—writing, connecting, and helping others share their message. It’s a tool built by someone who gets what it’s like to run a business and who understands the importance of showing up in a way that feels real.

Why Wordsmith Stands Out

There are plenty of AI tools out there, so why choose Wordsmith? Because it’s not just about creating beautiful content faster. It’s about creating content that connects. It’s about:

• Authenticity: Wordsmith helps you share your story in a way that feels true to you.
• Simplicity: No more staring at a blank screen. Wordsmith gives you a plan and the words to execute it. (Literally years of content all planned out for you!)
• Connection: Every piece of content you create with Wordsmith is designed to help you build deeper relationships with your audience.

And perhaps most importantly, Wordsmith is built on a foundation of heart and experience. It’s not a faceless tech company—it’s me, and my team, pouring everything we have into helping you succeed.

It’s Personal

For me, Wordsmith isn’t just a product. It’s a reflection of everything I’ve learned and loved about running my own business. It’s a tool that I wish I’d had when I was starting out—something to make content creation feel less overwhelming and more fun.

And it’s not just about what Wordsmith can do. It’s about what it represents: the belief that your story matters, that your voice deserves to be heard, and that you have something truly special to share with the world.

Ready to Create Content That Connects?

If you’re tired of feeling stuck when it comes to your content, I want you to know that Wordsmith was created with you in mind. It’s not just another AI tool—it’s a resource, a strategy, and a teammate all rolled into one.

You’ve got a story to share, and Wordsmith is here to help you tell it in a way that feels real, powerful, and uniquely you.

I’d love for you to try it and see for yourself why so many business owners love using Wordsmith for their content creation. Click here to learn more.

If you’ve ever looked at someone else’s business success and thought, Wow, it seems like they just came out of nowhere, I want to let you in on a little secret: There’s no such thing as overnight success. Sure, there are moments that might feel like sudden breakthroughs, but behind every so-called ‘overnight’ success story, there are years of hard work, missteps, learning curves, and perseverance.

I’ll be the first to admit that building a business is not a straight path. It’s not a perfectly paved road where you’re guaranteed to hit all the milestones at the exact right time. Honestly? It feels a lot more like a winding trail on a hike. Some days you’re walking with purpose, feeling clear about where you’re headed. Other days, the trail disappears, and you’re left wondering if you’re even going in the right direction. Sound familiar?

Let’s talk about the truth behind what it really takes to build a business—and why the ups, downs, and in-betweens are all part of the journey.

The Winding Path of Entrepreneurship

If you’ve ever been on a hike where you don’t know how many miles it’ll take to reach the summit, you’ll understand what running a business feels like. Sometimes, you can see the goal clearly ahead, and it fuels you to keep moving forward. Other times, the path feels overgrown and unmarked, and you’re left trying to figure out your next step.

You can’t control the weather—there will be rainy days and storms you didn’t see coming. You can’t always predict how much energy the trail will demand of you. But what you can do is keep putting one foot in front of the other, trusting that each step brings you closer to your goal.

In business, it’s not about consistently being perfect. It’s about consistently showing up. The entrepreneurs you admire didn’t get where they are because they had everything figured out from day one. They got there because they kept taking small steps forward, even when the path was uncertain.

The Work No One Sees

When you see someone celebrating their success—whether it’s a sold-out launch, a viral product, or a milestone revenue goal—it’s easy to assume they’ve “made it.” But what you don’t see are the countless hours of work that led to that moment. The late nights. The failed experiments. The doubts they had to push through.

For most of us, success is the result of years of effort that no one else sees. It’s showing up day after day, doing the work even when it feels like no one is paying attention. It’s staying committed to your vision when it would be so much easier to quit.

Those “overnight success stories” you hear about? They’re just the tip of the iceberg. What lies beneath the surface is the consistency, persistence, and grit that make those moments possible.

The Impermanence of Success (and Failure)

Here’s something else we don’t talk about enough: Success, like failure, is never permanent. Even when you reach a big milestone, there’s still work to be done to sustain it. Success isn’t a finish line—it’s part of an ongoing journey.

And in the same way, failure isn’t the end of the road. It’s a detour. It’s an opportunity to learn, pivot, and grow. Knowing that nothing is permanent—neither the highs nor the lows—can actually be freeing. It’s a reminder to savor the wins, learn from the setbacks, and keep moving forward without getting too attached to either extreme.

Why Consistency Matters More Than Perfection

When you think about building a business, it’s easy to feel the pressure to do everything perfectly. But the truth? Perfection isn’t what leads to success—consistency is.

Consistency doesn’t mean you never make mistakes. It doesn’t mean you have to work at full speed every single day. It means showing up, even when it feels hard. It means putting in the work, even when it feels messy or imperfect.

The entrepreneurs who succeed are the ones who stay in the game. They’re the ones who keep taking those small, imperfect steps forward, trusting that the effort will add up over time.

The Beauty of the Journey

One of the most powerful lessons I’ve learned in business is that those little steps you take every day? They’re where the growth happens. They’re where you discover what you’re capable of.

The moments when the path feels unclear or the progress feels slow are the moments when you’re building resilience. They’re the moments that shape you into the entrepreneur you’re meant to be.

And when you finally reach those milestones—when you hit the revenue goal or launch the product or land the dream client—you’ll look back and realize that the journey was worth it. Not because it was easy or perfect, but because it taught you so much along the way.

The Big Takeaway: Keep Moving Forward

If you’re in the messy middle of building your business, I want you to know this: You’re not alone. The ups and downs, the doubts and breakthroughs—they’re all part of the process.

Don’t get caught up in the myth of overnight success. Instead, embrace the winding path. Take one step at a time. Celebrate the small wins. Learn from the setbacks. And trust that, with consistency and heart, you’re building something truly meaningful.

Because success isn’t about how quickly you get there. It’s about how you show up along the way. And your journey? It’s worth every step.

Content Prompt: “Here’s the deal: [common industry misconception] is keeping you stuck. The truth? [correct information]. With [your service], you’ll finally have the clarity you need to [specific benefit]. Let’s make things simple.”

Copywriting Formula: Myth-Busting

You know those myths that just won’t die? The ones that leave your audience spinning their wheels, stuck in the same place? This week’s prompt is all about clearing up the confusion. The Myth-Busting formula is your go-to for calling out those misconceptions, setting the record straight, and showing your audience how your service is the clarity they’ve been looking for.

Here’s the breakdown:

1. Myth: Call out the big misunderstanding. Don’t hold back—say it like it is.
2. Truth: Drop the knowledge. Replace the myth with facts that are clear, actionable, and empowering.
3. Solution: Now’s your moment to shine. Show how your service bridges the gap and brings clarity to their lives.
4. Call to Action: Wrap it up with an invitation to take action. Make it simple and irresistible.

Why it works: When you bust myths, you position yourself as a trusted guide. You’re not just offering a service—you’re providing clarity, building trust, and giving your audience a reason to say, “Finally, someone gets it!”

Wordsmith Instructions

Write a post that clears up a common misconception in your industry. Share the correct information, explain how your service provides clarity, and end with a CTA that invites readers to take action.

How to Use This Prompt

Here’s how to bring the “Let’s Clear the Confusion” prompt to life:

1. Start with the myth. Shine a light on the misconception that’s keeping your audience stuck. Be bold and straightforward.
2. Share the truth. Offer clear, easy-to-understand information that replaces the myth. Your audience should feel a sigh of relief reading this part.
3. Connect the dots. Explain how your service is the missing piece they’ve been searching for—the thing that finally makes it all make sense.
4. End with a CTA. Encourage them to take the next step. Make it sound simple and doable (because it is!).

Information Needed About Your Business

To make this prompt shine, you’ll need to get clear on a few things:

• What’s the big misconception in your industry? Think about the myths that leave your audience confused or stuck.
• What’s the truth? What’s the real story? Share facts that feel empowering and actionable.
• How does your service provide clarity? Highlight the ways your service clears up confusion and makes life easier for your audience.
• What’s the benefit of that clarity? Paint a picture of the transformation they’ll experience once they see the truth.
• What’s their next step? Spell it out—what action should they take right now?

When you have these answers ready, your post will hit home and inspire your audience to take action.

Example Post Using This Prompt

Let’s get one thing straight: You don’t have to figure out what to post on social media all by yourself. The misconception? That as a business owner, you need to start from scratch and create brand-new content ideas every single day. The truth? There are pre-made content plans that take the guesswork out of the process—and Wordsmith is here to make it happen.

With Wordsmith, you’ll see exactly what a whole year of content can look like. It’s like having a roadmap that turns your ideas into scroll-stopping posts, engaging newsletters, and blog-worthy articles—all designed to sound just like you. No more sitting at your desk wondering what to say next. Just clarity, consistency, and content that works.

If you’re ready to stop guessing and start showing up with content that feels so you, let’s make it happen together. Wordsmith is here to take the weight off your shoulders. Sign up today and let’s create something amazing, one post at a time.

Have you ever scrolled through social media, someone’s blog, or even your inbox, stopped on a post, and thought, Wow, this feels like it was written just for me? That’s the magic of a personal brand—it doesn’t just sell, it connects. It’s the kind of brand that makes people feel seen, heard, and understood.

And the best part? Building a brand that feels personal isn’t about having the perfect logo or the trendiest aesthetic. It’s about showing up as you.

If you’re ready to create a brand that feels personal and relatable, let’s dive into the secret behind making it happen.

Why Personal Connection Matters in Branding

Here’s the thing: people don’t buy from businesses, they buy from people. Sure…a lot of us shop at big-box stores like Target or Lowe’s, and most of the time, we’re not thinking about connecting with the owner or founder of those companies. But as small business owners, we have a unique advantage—something those larger companies often struggle to do: we can connect on a personal level.

Think about your favorite small businesses. Chances are, you feel connected to them not just because of what they sell but because of how they make you feel. Maybe it’s the way their emails feel like a note from a friend or the way their social media posts seem to speak directly to your heart. Maybe it’s because you’ve gotten to know the person behind the work and feel more like a good friend, than just another customer. That’s the power of a personal brand.

When your brand feels personal, it builds trust. And trust is the foundation of every successful business.

Step 1: Know Your Story

Every personal brand starts with a story—your story. Your audience wants to know the person behind the business. They want to know why you do what you do, what drives you, and what makes you, well, you.

Start by asking yourself:

• What inspired you to start your business?
• What challenges have you overcome that your audience can relate to?
• What values guide the way you run your business?

When you share your story authentically, it creates a connection that goes beyond sales. It shows your audience that you’re not just selling a product or service—you’re sharing a piece of yourself.

Step 2: Speak Their Language

One of the secrets to building a brand that feels personal is learning how to speak your audience’s language. What are they struggling with? What are they dreaming about? What words do they use to describe their challenges and goals?

When you use language that resonates with your audience, it feels like you’re having a one-on-one conversation with them. They’ll see your content and think, Wow, they get me.

Pro tip: Start talking to your audience as if it was just ONE person. You’ll quickly see how this little trick makes it feel much more like a 1:1 conversation with a good friend.

Step 3: Show Up Authentically

Here’s the truth: You don’t need to be polished and perfect to build a personal brand. In fact, the more real and relatable you are, the better.

Let your audience see the human side of your business. Share the behind-the-scenes moments, the lessons you’ve learned, and the little quirks that make you unique. Whether it’s a funny story about a mistake you made or a heartfelt post about why your work matters to you, those real, raw moments are what build connection.

Remember, authenticity isn’t about oversharing—it’s about showing up as yourself and letting your audience see the heart behind your business.

Step 4: Focus on Relationships, Not Transactions

Building a brand that feels personal means focusing on relationships over transactions. It’s not just about making a sale—it’s about building a community of people who feel connected to your brand.

Here’s how you can do that:

• Respond to comments and DMs like you’re chatting with a friend.
• Send personalized emails that feel like a one-on-one conversation.
• Create content that adds value to your audience’s lives, whether it’s a helpful tip, an inspiring story, or a moment of encouragement.

When your audience feels like they matter to you, they’ll stick around—not just as customers, but as loyal supporters of your brand.

Stop focusing so much on the next sale, and focus on how you can best serve your audience. (I promise you, the sales will come!)

Step 5: Keep It Consistent

A personal brand isn’t built overnight. It’s built through consistent, intentional effort over time.

Make sure your brand voice, visuals, and message align across all your platforms. Whether someone’s reading your Instagram post, your email newsletter, or your website, they should feel like they’re hearing from the same person.

Consistency doesn’t mean rigidity. It means showing up regularly and staying true to your values and your story, even as your business grows and evolves.

The secret to building a brand that feels personal isn’t complicated—it’s about showing up as yourself, connecting with your audience, and focusing on relationships over transactions. When you lead with authenticity, trust, and heart, your brand will naturally attract the people who resonate with what you have to offer.

Content Prompt: “Feeling stuck trying to figure out [specific problem]? With [your service], you can skip the guesswork and start seeing results. I’ll show you exactly how to [specific solution]. Let’s get started!”

Copywriting Formula: Problem-Solution

Let’s be honest—there’s nothing more frustrating than feeling stuck, spinning your wheels, and getting nowhere. The Problem-Solution formula gets straight to the heart of that frustration. It starts by saying, “Hey, I see you. I get it.” Then it offers a way forward—a clear, actionable solution that makes everything feel possible again.

Here’s how it works:

1. Problem: Start by naming the struggle your audience is facing. Show them you understand their challenges and how hard it’s been.
2. Solution: Now, here’s where you bring the light! Show them how your service solves that problem. Make it clear, simple, and doable.
3. Call to Action: Finish by inviting them to take action—whether it’s signing up, booking a call, or trying your product. Let them know you’re ready to help them move forward.

Why it works: When your audience sees that you understand their struggle and have the solution, you build trust. And trust? It’s the secret sauce that makes them say, “Yes, I’m ready to do this.”

Wordsmith Instructions

Write a [blog post, social media caption, newsletter etc.] that highlights a specific problem your audience faces and shows how your service solves it. Use clear, actionable language and end with a CTA that invites them to stop guessing and start making progress. [Then enter the content prompt from above].

How to Use This Prompt

Here’s how to make the “No More Guesswork” prompt your own:

1. Start with empathy. Begin your post by naming the frustration your audience feels. Let them know you understand what they’re going through.
2. Present the solution. Show them how your service is the answer they’ve been looking for. Use clear, relatable language that makes it easy to see the value.
3. Make it actionable. Give them a step to take right now—whether it’s clicking a link, signing up, or booking a call. Keep it simple and inviting.
4. End with encouragement. Remind them that progress is possible and that you’re here to help every step of the way.

Information Needed About Your Business

To make this prompt work like magic, get clear on these details:

• What specific problem does your audience struggle with? Think about the challenges that keep them up at night.
• How does your service solve that problem? Highlight what makes your approach unique and effective.
• What transformation can they expect? Paint a picture of what life looks like after working with you.
• What’s the next step they should take? Be clear and direct about how they can get started.

When you know these answers, your post will resonate on a deeper level and inspire action.

Example Post Using This Prompt

Ever feel like showing up online is harder than it should be? With Wordsmith, the struggle ends here. We’ve built a tool that takes one idea and transforms it into a polished blog post, a must-read newsletter, and scroll-stopping social media captions—all written in your unique voice and done in minutes.

No more blank screens. No more guessing games. Just clear, organized, on-brand content that connects with your audience and helps you stand out.

If you’re ready to stop overthinking and start creating with ease, Wordsmith is here to make it happen. Sign up today and let’s get started!

All About These Weekly Content Prompts

Let me guess—you’ve stared at your screen more times than you can count, trying to think of something fresh to share about your business. Been there, done that. That’s why I’m introducing something new to help: Weekly Content Prompts.

These prompts are here to take the guesswork out of showing up online. They’re designed to help you:

• Tell your story authentically.
• Highlight the passion behind what you do.
• Connect with your audience on a deeper level.

Each week, I’ll share a prompt to spark inspiration and make it easier for you to talk about your business. Whether you want to craft a blog post, whip up a newsletter, or create a scroll-stopping social media caption, these prompts will have you covered.

Here’s a little secret you’re not alone in: coming up with content is hard. You’re not the only one staring at a blank screen wondering what to say. In fact, a recent study found that 60% of marketers struggle to come up with fresh content ideas. Yup, even the pros hit roadblocks.

That’s where a content prompt can change the game. Instead of wasting time second-guessing yourself, you’ve got a starting point—a nudge in the right direction that makes showing up feel a whole lot easier.

(Source: Ziflow’s content creation challenges report)

Why Wordsmith Makes It Even Easier

If you’re already using Wordsmith, creating content just got even simpler. Add the prompt and some info about your business, and let Wordsmith do its thing—turning your ideas into beautifully written, on-brand content in seconds. Think of it as your personal copywriter in a box.

Not using Wordsmith yet? No worries! You can still use these prompts with tools like ChatGPT. But here’s the truth: Wordsmith takes it to the next level, automating the process and ensuring your content reflects your unique voice every time. (Psst… You can sign up for Wordsmith here!)

Meet Sarah. She loved running her business—she was passionate about her work and adored her clients. But when it came to showing up online to attract new clients? That was another story.

Sarah often found herself staring at a blinking cursor, feeling the pressure to come up with something clever or engaging to post.

The truth? It was easier not to say anything at all.

She didn’t know what to share, how to sound authentic, or how to actually attract the kinds of clients she dreamed of working with. And honestly? I get it. Sarah was amazing at connecting with people face-to-face—her clients loved her, and her passion for what she did was so clear when you met her in person. But when it came to the online stuff, she felt completely lost. Social media, her newsletter, her blog—they all kind of fell by the wayside. Not because she didn’t care, but because every time she sat down to write, she felt stuck.

Taking the First Step

One day, a friend mentioned Wordsmith, raving about how it had completely transformed their content strategy. Sarah figured, Why not? She signed up, not really expecting much, but hopeful it might help her get a handle on her content and give her a ilttle direction.

When Sarah logged in for the first time, she was blown away. Not only did she see captions that were ready to be posted, but for the first time, she could visualize what a fully planned month of content would look like. As a big-picture thinker, I’ve always believed in creating a long-term strategy for business success. When it comes to my business, I thrive on thinking ahead. I love mapping out where I want to go and creating a plan to get there.

That mindset is something I built right into Wordsmith. And it’s something a lot of my clients love, especially those who aren’t naturally drawn to thinking so far ahead.

For people like Sarah, who preferred to focus on the day-to-day, having that year-long overview was a revelation. She could finally see how all the small pieces came together to form a cohesive strategy. It wasn’t just about posting for the sake of posting anymore; it was about sharing with intention and working toward a larger goal. She could see how all the pieces fit together and how each post and email worked toward a bigger goal. Suddenly, content creation felt purposeful and exciting instead of overwhelming.

The Moment It All Clicked

Suddenly, it made so much sense. The idea of posting on the go or waiting for inspiration to strike? That was left in the past. For Sarah, having a clear plan—with captions that felt professional yet authentic—was a game-changer.

She could see how everything connected: how her social media posts could lead to more inquiries, how her emails could nurture relationships, and how a consistent online presence could establish her as a go-to expert in her field. For the first time, she wasn’t just winging it—she had an actual strategy.

Sarah started using Wordsmith’s captions and templates right away, customizing them to reflect her voice. The best part? She didn’t have to do it alone. Wordsmith’s tools made it easy to plug in her ideas, tweak the language, and make everything feel like her.

Here’s what Sarah had to say:

“Before Wordsmith, I felt so overwhelmed by the idea of content creation. I knew I needed to show up online, but I had no idea what to say or how to say it. Wordsmith changed everything. The captions and content plans gave me structure and confidence, and for the first time, I actually enjoyed creating content. My business feels more aligned, and I’m connecting with the right clients—the ones I’ve always wanted to work with.”

Why Wordsmith Works

Sarah’s story isn’t unique—and that’s exactly why Wordsmith was created. It’s not about reinventing the wheel or spending hours crafting the perfect caption. It’s about giving business owners the tools they need to share their message authentically and strategically.

With Wordsmith, you don’t have to start from scratch. You get access to:

• Professionally written captions that sound authentic and approachable.
• Monthly content calendars to help you plan with purpose.
• A bird’s-eye view of an entire year of content strategy.

And the best part? It all feels doable—because it is.

Ready to Write YOUR Success Story?

If you’ve ever felt like Sarah—overwhelmed by content creation and unsure where to start—I want you to know that there’s a better way. Wordsmith was designed to help entrepreneurs like you show up with confidence, connect with your audience, and grow your business without the stress.

Imagine what it would feel like to have a clear plan for your content, captions that reflect your voice, and a strategy that actually works. Imagine knowing that every post, email, or story you share is building towards something bigger.

That’s the kind of transformation Wordsmith can help you achieve.

So, are you ready to write your success story? Let’s make it happen.

Explore Wordsmith and start your journey today: www.modernmarket.co/wordsmith