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Ready for some FREE Instagram captions to (ethically) swipe? Tailor these to your audience and offer, and watch your engagement increase! You see, I believe in helping my fellow entrepreneurs and small business owners as much as I possibly can. That’s why I’m giving you 7 free IG captions from my Wordsmith membership for FREE!

So swipe away! Tailor these to your audience and offer, and save yourself from the dreaded blinking cursor on a blank page while you’re struggling to come up with yet another social media post.

There aren’t any strings attached – not even an opt-in to click on!

It’s just my way of saying “thank you” for being here.

So here are your FREE IG captions:

INSTAGRAM CAPTION #1

Well, hello, new friends! It’s been a minute since I introduced myself. I’m [name and title]. When I’m not chatting with everyone here, you can find me [insert favorite aspect of the job] or [favorite thing to do outside of work]. 

The community we have here is one of my favorite parts of this job because it allows me to really feel like I know so many of you—even if we’re hundreds of miles apart.

INSTAGRAM CAPTION # 2

Do you ever have those moments where you just wake up and think “is this real life” in a good kind of way? Today was one of those mornings and I really made a point to stop and reflect. 

It’s amazing what a moment of gratitude can do—especially when my next step is to dive back into the work that makes it all possible!

**[Optional: Insert explainer as to how this business/career has impacted your life.]

INSTAGRAM CAPTION #3

Instagram vs. reality. In an effort to remind you that Instagram is not a full picture of *real life*, here’s what [what’s in the photo, e.g. “work” or “my desk”] actually looks like. No styling, no curation—just the real deal. [Option to talk about what a typical (work/desk/etc.) looks like.]

It’s so easy to start comparing our real life to what we see posted online and forget that it’s just the very little polished pieces that people typically share online.

We need to remember that those messy moments in life and business are exactly what makes life so beautiful. Take a moment to appreciate those little mundane moments you have throughout your day.

INSTAGRAM CAPTION #4

I still remember [landing my first client/making my first sale/etc.] like it was yesterday. Even though I had always known what I wanted to do and believed I could do it, that early moment of validation meant everything to me. I took it as a sign that I was on the right path and that I should keep going—so I did! 

From there, I began planning bigger and better things for my business like [a few examples of how your business developed/evolved in the early days]. And here we are!

INSTAGRAM CAPTION #5

“[Review of product or service].”

Tell me this isn’t the best way to start the day!? Thank you so much for the kind words [client, customer name]! It seriously put a smile on my face when I read it this morning.

Now I’m even more excited to get to the office and work on [what you’re currently working on]!

INSTAGRAM CAPTION #6

Starting my own business has been one of the most rewarding experiences of my life. I love what I do, and I know my clients appreciate it as well. That’s why this business is more than just work to me; it’s also an extension of my passion, and it feels like I’m doing exactly what I was born to do. And now, with your support, I can do even more! Thank you so much for being part of this journey with me.

INSTAGRAM CAPTION #7

[Insert product or service] is one of my very favorites. Why? Well because [insert details of why you love helping clients with this product or service]! 

As one recent [client/customer] said in a review, [insert some kind words from a review specific to this product.] 

If you’re interested in [Buying/hiring] then be sure to click the link in my bio to learn more!

BONUS CAPTION:

Oh my goodness, just when I thought that the [best-selling product or service] couldn’t do any better, you guys just proved me wrong by sending some referrals my way!

This is still my most popular offering and I am just so happy you all find it so valuable. If you’re looking to [insert what this product or service will help with], then please click the link in my bio to get started! I can’t wait for you to try it out.

HOW TO USE THESE FREE INSTAGRAM CAPTIONS FOR YOUR BUSINESS

Have fun using these, and watch your engagement increase! But if you’re not sure how to customize these captions for your business, I’ve got you covered. I created a guide specifically to help you (quickly) learn how to tailor captions so they sound like they were written from you directly to your ideal customers. (You can read my guide by clicking here.) Need more than just 7 captions? Let me keep writing for you!

Sign up for an Annual Plan on Wordsmith, and you’ll get instant access to a whole year worth of social media captions to use. OR choose the monthly plan and get new captions delivered every single month.

TIP: There’s a free trial to try out before you ever have to pay a penny. (It’s my way of making sure you really love the membership!)

Ready for more? Join my newsletter and be the first to know about new articles published on the blog, business tips, and of course, all the best strategies and free resources. There’s a reason this list is 70,000 strong!

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Writing a blog post can be very rewarding, but it can also be time-consuming and daunting if you’re not sure how to go about writing one that will keep readers engaged. These 7 tips for writing a great blog post will help you get started on your next blog piece, whether it’s informational, personal, or promotional in nature. The tips below are designed to help you develop new blogging skills, grow your current audience, and make more money from blogging overall.

KEYWORDS

When writing your post, think about what keywords and key phrases people might use to find your post in search engines. Then include those terms. Every time someone searches Google using one of these terms, they will see your page in their results. Make sure you’re using SEO-friendly language, too: make sure each sentence is between 15 and 25 words long (Google’s sweet spot), and focus on providing value to your readers. 

TITLE

Keep your title clear and easy to understand. Use important keywords or key phrases to help your website show up in search results. Make sure that you are targeting keywords on a page-by-page basis; that way you get better visibility within search results. Stay concise: Use crisp, clear language in your posts so people can understand them without spending time decoding them.

CREATE AN OUTLINE

One of the most important things to consider when writing is outlining. It will help you organize your thoughts and keep you on track. It’s easier to write an entire piece if you know where you’re going beforehand. So create an outline using whatever method works best for you, whether it be bullet points or mind mapping. Just make sure it’s comprehensive enough that when you begin writing, you don’t feel lost or unsure about what direction to take in each section.

BEST BLOG POST LENGTH

Depending on your goals, you’ll likely have different word-count guidelines to follow. While most posts fit somewhere between 500 and 1,500 words. Set your own benchmarks by keeping in mind what makes sense for readers based on the topic. If you find yourself consistently writing longer pieces, consider breaking your articles into smaller articles.

WRITE A GOOD FIRST SENTENCE 

A good first sentence can hook readers and get them excited about reading your article. To start off your post, set a scene or grab attention with an interesting quote. If your blog post will educate them on something, explain to them the importance of learning about what you’ll be writing about. Keep it simple; make sure that it’s relevant to your content and fits in with your topic.

BONUS TIP: It’s also a good idea to include your keyword, key phrase, or title in your first paragraph. 

FIND IMAGES THAT ENHANCE YOUR TOPIC

Images can add visual interest to your post and help you share more information in less space. Before inserting an image into your post, ask yourself if it enhances your topic. Does it increase understanding? Is it too obvious or redundant? Images should complement your text, not overshadow it. Always use images responsibly: pay attention to copyrights and don’t just use any image you find online.

If you’re looking for great stock photos to use, there are over 3 million incredible stock photos available on Wordsmith. It’s been my go-to every time!

BONUS TIP: Edit the alt tag and description for each image used in the blog post.

PREVIEW YOUR WORK BEFORE PUBLISHING

After you’ve written your first draft, give it an hour or two, and then come back to read it. Read it like someone who knows nothing about your niche would; put yourself in their shoes. As you scan through what you’ve written, ask yourself how you feel about it: Is there anything that doesn’t make sense? Anything you wouldn’t click on if it was shared on social media? Anything you skimmed over quickly because of confusing language? Fix these problems and preview again. Rinse and repeat until satisfied with the end result.

PUBLISH AND SHARE

Once you’ve got your post, publish it! Social media sites like Twitter, Facebook, and Instagram make it easy to send out posts that people will see. If you use a social media management site, you can even schedule your posts in advance to ensure they go out at optimal times.

SEND OUT A NEWSLETTER

If you have a newsletter, be sure to send it to your readers. Not only will you serve them great content, but you’ll also get them to come visit your site, which is great for traffic.

Blogging is one of my favorite ways to create evergreen content and serve great content that brings people to my site. The best thing about blogging is that if it’s done right, you’ll boost your overall site traffic long-term and connect with more ideal customers and clients who are looking for exactly what you have to offer.

Unlike social media, blogging and SEO is something you can continue to build upon and truly count on. People will always use search engines to find what they are looking for online. Although we can’t control the rules and algorithms on social media, we can blog consistently and start getting long-term traffic from our efforts.

BONUS TIP: Grab a notebook or open a file on your computer where you can add blog post ideas that you might want to write in the future. I have a list of about 60+ articles I’d love to create over time. When I’m ready to write for my blog, I simply open that file, pick a topic, and get to writing. Having a long list of ideas to pick from makes it easy for me to add new content consistently. 

Ready for more? Join my newsletter and be the first to know about new articles published on the blog, business tips, and of course, all the best strategies and free resources. There’s a reason this list is 70,000 strong!

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The key to being more productive on any given day is to focus on what you need to do and make sure you get it done before moving on to the next task or activity. If you keep this daily routine, you’ll be more productive by focusing on one task at a time instead of juggling different tasks from one moment to the next. Here’s how I stay focused throughout my workday.

Define Your Overall Mission and goals

Before you tackle anything else, be sure that you’ve set your end goal clearly in mind. It can take a little time to grasp what you want for yourself in terms of accomplishments and future opportunities. However, once you know what you’re aiming for—and why—the next steps will become more clear. Remember: Write down your mission statement and keep it somewhere easily accessible like your journal or on your phone so that it is always on your mind. Remember that working on the right thing is more important than working hard. 

Do what’s most important every day

Build a daily routine that centers on your top priorities. I call it my critical-path method, and I use it to make sure I get the most important things done every day. It’s simple: Every morning, I sit down and write down my top 5 most important tasks for the day. Then tackle those things in order of importance. I try to complete all five tasks each day, but if I don’t, the uncompleted tasks get transferred to the next day. 

Focusing on just five tasks helps me stay focused and on track. I have another sheet where I jot down random things that still need to happen but aren’t as important. This way I always have a master list of all the things I need to do while still staying focused on the important tasks.

Do What’s Important Before You Do What’s Urgent

The importance of making priorities 

It’s not always easy to make your daily schedule fit your goals, but it’s important to try. Organizing your time and tasks using a prioritized list will make you more productive and help you avoid feeling overwhelmed. Getting organized is an essential first step to take when setting goals or tackling new projects; otherwise, it can feel like you’re busy working all day, without much to show for it. There’s a big difference between being busy and being productive. 

Timeboxing my business tasks

One of my methods to getting things done is what I call timeboxing. Timeboxing is a time management technique that requires you to designate a specific time frame for a specific task. During this time, you only focus on the tasks and remove all other distractions. Again, instead of bouncing from task to task, you focus on something specific. The best part about timeboxing is that it’s very flexible. Just about any work activity can be timeboxed–whether you’re writing an email, preparing for a meeting, or building a spreadsheet.

As a small business owners, it’s easy to try and do all the things all the time and lose focus and momentum in actually getting anything completed. I would rather focus on one project and get it done in a few hours than work on many little things and get nothing done. A good example of this is how I write new content for the Social Media Membership. Instead of writing content for my clients randomly, I sit down and put all my focus on writing great captions. By having a set time to really focus on this one task, I create better content and get it all complete much more efficiently.

Working at the right time

Another really great way to be more productive is knowing what time during the day you do your best work. I used to wake up and the first thing I would do is jump in my inbox and try and answer all my emails. Some days it would take me a few hours in the morning. (Also the time of day I usually feel the most energy and most creative). I realized that after answering my emails and taking a lunch break, I felt more tired and less inspired to work on other projects. 

I now use my morning hours where I feel most inspired to work on important projects. And leave the afternoon and evening hours to answer emails. Something that doesn’t take much inspiration, but certainly a lot of time. Take some time to figure out when you feel most productive vs when you don’t seem to get much done and get your important work done during the right time. 

Do What’s Important Before You Do What’s Urgent

Although there’s a ton of advice that encourages people to focus on urgent tasks first, which might be a good idea for some, but it can be incredibly damaging as an entrepreneur. When things feel urgent but aren’t actually important, it’s easy to become distracted from what really matters. The best way I’ve found to avoid that trap is by creating a daily list in a separate area in my notebook for all the things I still need to do. Then hand-select which ones make it to my priority list each morning. 

Balance Work And Life

It can be hard to find time for everything you want and need during a workday. The less time you have outside of work, though, the less effective you’ll be at work. To stay motivated and productive at your job—and happy in your personal life—it’s important to make sure that you’re making time for yourself and your priorities. Although I’m often guilty of putting time for myself last. I’ve realized that when I find a good balance between work and life, I end up getting more enjoyment out of the work I do.

With a never-ending list of things to do, business owners have to become good at time management. We must know how to maximize our results with the time we have. Identifying your top priorities, time-blocking, and knowing what time you do your best work is the perfect way to get more done in less time! Just don’t forget to find the right balance between life and balance so it’s something you can continue long-term.

Social Media Captions

More Business Articles

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It’s no surprise that social media is one of the best tools to grow your business by connecting with more clients or customers. Although social media has changed a lot over the years, one thing stands true; People will seek to connect with people and brands that they love. In this post, I’ll share with you 5 secrets to growing your social media following quickly.

But as business owners, it’s easy to feel like we’re just not finding the right people online. Scaling a following is a lot of work, and often enough, it’s tied to not having a solid social media strategy. So in this article, I figured it would be fun to list five tips that have helped me the most when it comes to growing a social media following.

Social media continues to grow as the primary method of connecting with ideal clients and customers, so knowing how to use it effectively can be your key to success in business. Although it can be tricky to master, it’s also an essential marketing channel that you should absolutely be using if you haven’t already. While your friends and family members will always be your first fans, you can go beyond this by creating a social media following of people who are truly interested in your brand and what you have to offer them. Here are five steps to grow your social media following and connect with more ideal clients and customers through social media channels like Facebook, Instagram, Twitter, and Pinterest.

#1 Be Authentic 

To connect with your ideal client and build a loyal following, you must be yourself. Social media is all about sharing information and connections; it’s not about contrived sales pitches. The more authentic you are on social media and across all your marketing efforts, the better clients will respond to you and your business. And if they don’t respond well? Then they probably aren’t your ideal client anyway—and you needn’t waste time trying to win them over.

#2 Create Content Pillars 

A content pillar is a structure or framework for your brand. Most successful brands have more than one: HubSpot has six, and Zappos has five. Content pillars are there to help you develop specific types of content. So start brainstorming what kind of pillars and strategies might work best for your own business. Remember: It’s not an exact science! If it were, we’d all be doing exactly what everyone else was doing (which would make us interchangeable with our competitors). Just make sure your pillars and strategies give you room to be creative and differentiate yourself from others in your industry over time. This tip alone should help you so much when it comes to growing your social media account.

After testing many different types of content pillars, I’ve found that the following five have done the best for small business owners. 

CONTENT PILLAR EXAMPLE

• Personal – Sharing things about who you are
• Engaging – Questions, polls, posts that people can easily engage with.
• Promotional – Sales, promotions, and other kinds of pitches.
• Passion – Why you do what you do. 
• Educational – Sharing helpful tips is a great way to help others and position yourself as an expert in your industry.

By covering these five content pillars, you’ll have enough range in the content you share. Instead of having a page that only posts sales pitches and promotional material, or one that only shares personal posts, you’ll have a perfect balance in the type of content you share and content your audience will be excited to see.

These are the same content pillars I use when I create captions for our Curated Captions members. This way, my clients have a whole month of content ready to go and have the perfect mix of captions.  

If you’d like to see what that looks like, sign up for free and get instant access to a whole month of social media captions that are ready for you to customize and post! 

CLICK HERE TO DOWNLOAD FREE CAPTIONS

#3 Engage With Ideal Clients and Customers

If you have a business, chances are you spend a lot of time using social media in hopes of connecting with your ideal customer or client. The key with social media is realizing that not everyone will be part of your online community—focusing on ideal clients and customers will help your business grow more effectively. When building your following, find ways to connect with people who need what you offer. For example, if you own a personal training business, share tips for putting healthy habits in place or useful tips for eating clean and cutting out processed foods. You’ll not only engage new potential customers but also show off your expertise.

#4 Develop Stronger Relationships

This is a key component of any social media marketing strategy. You can create many connections without necessarily developing relationships (or scaling your business), but these connections will be few and far between. In order to grow your social media following, you need to build a strong connection with the right kind of people. Don’t just post content, and disappear but make sure to take time to engage with others, especially those who are taking the time to engage with your content. 

#5 Post Consistently 

Consistency is key in everything you do. It’s easy to get stuck in a routine, but if you want your social media following to grow, it’s essential that you post consistently. You never know where new clients might come from and showing up consistently will pay off quickly when it comes to anything you do in life and business. 

Although social media continues to grow and provide a wide range of ways for you to promote your brand, there are a few things you should always remember: make it personal, use images that represent your brand, build an audience over time, and don’t just push out content. Post with a purpose and make real connections with the right people. All of these will help ensure that your efforts pay off in a big way. I hope these 5 secrets to growing your social media following tips help you connect to more customers and clients online!

It’s up to you as an entrepreneur to decide what works best for your business—but following these five tips should be part of every strategy.

Don’t forget; Behind every brand, there’s a passion and a story.

Start sharing yours today. Grab that free month of captions to get started!

ACCESS FREE IG CAPTIONS

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I know firsthand what it’s like to work with clients and customers who value what I have to offer (and those who don’t). I think it’s easy to believe that when you start a business, you’ll magically attract the right people (the ones who value your time and work) when in reality, most of the time, we spend a lot of time working with customers and clients who teach us what we don’t want. (we’ll call those hard lessons to learn). But the truth is, it’s those lessons that teach us to listen to our gut when it comes to the types of people we attract, and over time, we become great at attracting the right audience and saying no to the rest. 

But let me go back in time for a minute. To a time where I didn’t feel valued. Where I felt like I poured my heart into everything I did just to have it go unnoticed. I often sat there and wondered if pursuing a career in something that I am attached to emotionally, something I cared so much about, was the right decision. I think part of me is more vulnerable by choosing this as my job. Because to me, it’s more than a job. It’s something I created from nothing in hopes that the person I’m creating it for, is someone who values it. Pouring your heart into something you love for a long time just to feel like it’s not valued will run you into the ground eventually. 

The truth is that a lot of us spend a long time getting hung up on what we are not to justify the fact that we don’t value ourselves enough. We focus on all the things we aren’t excellent at instead of the pieces that make us great. The idea of truly valuing our time, work, vision, and dreams is always tied to something in the future. We become accustomed to it always being just out of reach because we’re not willing to seize it and hold on to it.

That leads us to the million-dollar question is; how do you get others to value what you do? 

It starts with you.

The first step in getting others to value you is to value yourself.

There are countless hours of work I put into this business. Countless nights that I would stay up all night to get my work done because it was the only time I could because it was when my little ones were sleeping. Countless hours on the road. Nights away from my family. Countless hours of trying over and over to get it right and countless of hours of failing and trying it again. Long days of work while holding my son while he’s sleeping. I have taken every day and pushed towards my goal, and I am the only one who knows how much I have had to sacrifice.

Do you know who values what I do most?

I do.

I know how much I have had to sacrifice and how hard I have worked. I know the hours, the days, the years I have put into this. There have been a million things that I have had to sacrifice to get to where I am now. I value every minute of my day, and at the end of the day, I have become very picky in choosing where I spend my time and who I spend my time on. I am ok with walking away from someone who does not value what I do. Because I know there are people out there that value everything I do. 

So the first step to getting others to value your time, your effort, your work – is to value yourself and your time.

The second thing is learning how to recognize those that will value what you do and those that don’t. With this, you will also need to learn to let go of those that don’t. It’s learning how to filter through people to find your dream client or customer. The people that see how hard you work and they appreciate everything you do for them. It’s not always easy to figure this out but take the time to figure out who your dream client is. 

Have you ever had a ‘dream client or customer?

If yes, sit down and write down what about them you loved so much. Then figure out how to find more of those types of people. Learn to see signs of a dream client and signs of a client that you’ve had in the past that didn’t appreciate everything you did. You’ll soon know exactly how to figure out who falls into what category, and more importantly, how to find more of the right people!

Here are a few things I look for:

They know how hard I work

Someone who understands how much work goes into creating quality products, resources and services. Since most of my clients and customers also have their own business, I always try and connect with those who really understand how much work goes into running a business and creating quality products and resources. Often this is someone who’s been in business for themselves for quite some time and is willing knows the importance in investing in quality items. Someone who has this understanding will always value what we do more than those who do not. 

Their style lines up with mine

You’ll never find an industry that doesn’t have competition in one way or another. Most of the time, there is no shortage of people who have the same thing of service or product available. So what separates these options really comes down to style and vision. For example; Our social media captions are written in a specific voice and style. I know they won’t be a perfect fit for everyone who’d like to get professionally written social media captions delivered each month, but by staying true to this style of writing, we create a resource that ends up being the perfect fit for a lot of business owners. My goal with these captions is not to be a generic option for anyone with a business. Instead, I want these captions to be a perfect fit for the right business owners. 

They value my prices

Like so many others, I started my business charging very little for my time. As time went by and my business grew, my pricing increased as well. One of the most interesting things I found was that charging higher prices helped me attract more of my ideal clients and customers. The ones who didn’t question my pricing tried to get a discount or attempted to compare my pricing to someone else offering something similar in hopes that I would doubt my pricing and lower it. Those types of people often don’t make the best clients and customers, and I learned very quickly that to FEEL valued, I need to charge accordingly. 

They’re excited to support my business

I’ve had thousands of customers from all over the world over the years. 80,000+ people who have in some way ordered something from our shop, became a member, or hired me for something more specific. Regardless of how they found out about Modern Market, it’s the ones who are genuinely excited and connected to this company that I’ve built that always bring me the most joy.

I think because this business is more than just products, resources, and services to me. I feel connected to the people who support it because we’re all in the same business of chasing our biggest dreams. It’s a community of creatives that just understand what it means to put this much work into what we do so when they come along and show their support and are excited to be part of something bigger; it just feels like all the little pieces have fallen into place.

Anyways…those are just a few things that I look at. There are so many signs that you can learn to see in your dream client and customer. You just have to learn what to look for and learn to walk away from those that show signs of not valuing what you do.

With how much energy, time, and work you put into your business, you deserve to be supported by people who value what you do. More importantly, you have to value it first. You have to raise that bar and never bother with losing out on anything that’s below your highest standard.

You deserve only the best. 

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A question I often get is about Facebook Advertising. Does it work? Is it worth it? It’s something people email me about, ask me on Facebook, discuss in my private Facebook group. After publishing my income reports and showing that I spent money on advertising, it has brought even more questions my way, and I’m so excited to answer them today. 

Most of you who are reading this probably have tried to use Facebook advertising and either lost money or quickly booked some new clients. This article is here to tell you exactly what will make your Facebook ads work, what won’t.

I have spent plenty of money on Facebook advertising. Plenty of losses and gains. I’ve spent money on ads that brought me nothing but negativity and money on ads that have connected me with some passionate creatives and made it possible for me to scale my business. There are so many possibilities with advertising, and what I think is most important is understanding how they can work for you.

I have made over a million with my business promoting different products and services, including Lightroom Presets, Social Media Captions, and even CRMs. Much of that money was made before ever spending a penny on Facebook. Before spending money on advertising, I had many months making anywhere from $10,000 to $14,000 a month without spending a single dollar in any digital advertising. Facebook advertising wasn’t even an option for me when I started my business, and I surely didn’t have a large enough budget to ever consider investing in any type of advertising when I first got started. So with that being said, let’s dive into what works and how to avoid possible BIG financial mistakes. 

WHAT MAKES FACEBOOK ADVERTISING WORK? 

THE ONLY THING FACEBOOK ADVERTISING WILL DO IS AMPLIFY YOUR CURRENT BUSINESS STRUCTURE AND RESULTS

And that’s not always a good thing!

THIS MEANS THAT IF:

• your business is set up correctly
• you have a business plan and strategy to reach your goals
• your work is something you are absolutely proud of 
• you stand 100% behind your passion and work
• your pricing is set up to bring in profits and create value-based 100% on your personal goals
• understand exactly who your dream client is
• have excellent customer communication skills
• know how to make clients value your service 
• have a strategy in collecting potential leads 
• know exactly how to close the booking deal 
• have a loyal client base that trusts you
• have a brand that people recognize
• put a ton of time into your business
• you have a strong business workflow that keeps you on track
• have a style that is unique 
• you have clients who rave about your service
• know that the clients you have will recommend your business to others and return to you over and over again

FACEBOOK ADVERTISING WILL WORK AMAZINGLY FOR YOU

It will literally take every aspect of your current business and quickly help you amplify the results. Facebook ads will ONLY work for you if your business is set up correctly. I can not stress this enough for those of you who are thinking of not just Facebook advertising but any business advertising that will require you to invest a large amount of money. 

Now Facebook (or any advertising) will blow your money quicker than you can imagine if your business is currently not set up correctly. If you currently have a business where you feel frustrated with how it’s working, you are either not bringing in enough clients/customers, people don’t value what you do, and you don’t have an overall business strategy; advertising is not for you (YET).

This certainly does not mean that it won’t ever be for you, it just means that we have to get it set up correctly first, get everything lined up how it should, go over your goals, make sure that your pricing is where it should, make sure that your brand and website is the best version of your business, and put in a booking strategy that will quickly turn potential clients into loyal clients that are quickly referring more and more loyal customers your way. 

THIS MEANS THAT IF:

• your business is not set up correctly
• you have no idea how to reach your business goals and don’t know how to make it happen. 
• your work is something you are still perfecting
• stand 100% behind your passion but are still struggling to get it where your vision is
• your pricing is set up based on what you read online, or worse, 100% based on someone else’s pricing
• know you want clients to value you, but have no idea what that person looks like
• have a hard time staying on top of communicating with clients
• don’t know how to make clients value your service 
• don’t have a strategy in collecting potential leads 
• you don’t know exactly how to close the booking deal; right now it’s like a hit or miss. Sometimes they book you, and other times you never even hear back from them.
• don’t have a loyal client base
• have branding in your head but haven’t been able to really nail it down in real life
• feel like you don’t have a good workflow and your are constantly stressed about the amount of work you need to get done. 
• you haven’t yet found your style, and are still jumping around a lot. You’re not yet creating consistent work. 
• put a ton of time into your business but aren’t seeing the return
• you have clients who don’t seem to value the amount of effort you put into your work
• Your current clients aren’t really helping you grow your client base

Facebook (or any type of advertising) is not for you YET. 

I’m not saying that if you read that list and said “yep” to every single one, I’m saying that even if 5 of those things lined up with how you feel about your business, it’s not yet time to spend any money in advertising. I also made sure to underline the yet part, because just because your business isn’t ready for it now, certainly doesn’t mean it won’t ever be ready for it!

THE TRUTH IS THAT ADVERTISING IS NOT GOING TO BUILD YOUR BUSINESS FOR YOU

Advertising is awesome; I love using it to grow my business. But take it from someone who had used it before being ready, and lost money, any type of advertising will not put in the hard work you have to do to create a successful business. 

Put in the hard work, figure out what works and what doesn’t. If you’re someone who is currently not fully satisfied with their business and wants to learn the correct way to set up their business, how to find the right clients, pricing yourself correctly, and understand that running a successful business has a lot more to do with following the right strategies and plans that blindly trying different things then I would love to help. 

My business class teaches you everything from start to finish and comes with access to a private online group where I can help you on a more personal level. I don’t want to talk too much about it in this blog post, but seriously, even if you have a tiny piece of you wonder if THIS class could help you, I’m telling you right now, it will! 

Back to Facebook ads: Let’s say that you fall under the category of Facebook ads working great for you, then here are a few important things you need to do when setting up ads! 

START SMALL AND BE CAREFUL

People I talk to about ads often come back with “omg, there’s no way I could spend that much in ads a day! That’s absolutely insane!” I can not stress this enough, and that’s why it’s on the top of the list, but start small! VERY small. $1 a day will end up being $30 a month. If you spend $5 a day, it will end up being $150 a month. The nice thing with social ads, you can start small. 

CREATE A LANDING PAGE

Make sure that you link it to your website! Better yet, create a special page on your website that will give them a nice welcome, talk to them more about what you have to offer and most importantly, have a way for them to fill something out to reach you or get on your email list!

CUSTOMIZE THE TEXT

This one is simple but so important. A lot of people don’t even realize this is possible. When you add a link to Facebook, it will automatically put an image and text from that link. You’ll see the larger ‘header’ text and the smaller text. CLICK on them to edit them!

WHAT ARE YOU PROMOTING, AND HOW MUCH DOES IT COST?

Always make sure to look at how much the service is you are selling and how much it took you to gain that new client/customer. Spending $100 is a lot, but when you keep adding those numbers up, the return is actually pretty good. 

Let’s pretend like for every $100 you get a new $500 client. 

• $100 in ad spend, you’ll make $500
• $200 in ad spend, you’ll make $1000
• $300 in ad spend, you’ll make $1500
• $400 in ad spend, you’ll make $2000
• $500 in ad spend, you’ll make $2500. 

That’s a great return. If you could continue this structure long-term, it would be super easy for you to keep finding more clients using Facebook advertising. 

EXPLORE WHAT WORKS

Facebook advertising has worked great with me, but it certainly is not the only way to utilize advertising. Business owners might also see great results using something like Instagram, and those who offer a physical product might benefit most from using Pinterest, a local flower shop might see best results in using Google ad words! As you can see, there’s a lot out there and what works for one person, might not for another. It’s important to try different things to see which one will be best for you and your business. 

But remember, any form of advertising will only work if you have a business that is set up correctly. If you need help in building a successful business, then I would love to help you! 

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