There’s a moment every entrepreneur faces—that sinking feeling when someone leaves a negative comment, sends a hurtful message, or unsubscribes from your email list. It’s hard not to take it personally. After all, you pour your heart and soul into your business, and when someone doesn’t resonate with it, it can feel like a rejection of who you are.

But here’s the truth: Your business isn’t for everyone. And that’s not just okay—it’s a good thing.

The sooner you realize that there will be people who don’t need, want, or even like what you create, the sooner you can stop wasting your time on the wrong audience. Instead, you can focus your energy on serving the people who love what you do and can’t wait to hear from you.

Let’s explore why trying to please everyone is a trap and how embracing the mindset of “Let them” can transform your business.

Why You Can’t (and Shouldn’t) Please Everyone

Think about it—there are nearly 8 billion people in the world. The odds of you creating a product, service, or business that’s the perfect fit for everyone? Zero.

No matter how incredible your offer is, there will always be people who don’t need it, don’t want it, or simply don’t like it. And that’s not a reflection of your worth or the quality of your work. It’s just life.

We all have different tastes, preferences, and needs. Some people will love what you do. Others won’t. The key is to focus on the ones who do.

Because here’s the thing: For every person who unfollows, unsubscribes, or leaves a negative comment, there are dozens more who are excited about what you have to offer. The ones who are quietly cheering you on, clicking your links, and waiting for your next launch.

They’re the people you started your business for.

The Power of “Let Them”

When you start to feel discouraged by criticism or rejection, try adopting this simple mindset: Let them.

• Someone doesn’t like your business? Let them.
• They don’t agree with your pricing? Let them.
• They have something negative to say? Let them.

This mindset is something author Mel Robbins talks about in her book Let Them Theory (which I highly recommend). She shares how embracing the idea of “Let them” can be a powerful way to protect your energy and focus on what truly matters.

Mel reminds us that we can’t control how others perceive us or react to what we do. What we can control is how we show up and who we choose to give our attention to. So, when someone criticizes your work or doesn’t see your vision—let them. When someone doesn’t support your business or understand your passion—let them.

It’s not your job to convince everyone to love what you do. Your job is to show up for the people who already do—the ones who see your value, resonate with your message, and are excited to be part of your community.

The “Let them” mindset isn’t about dismissing feedback or ignoring opportunities to improve. It’s about recognizing that you can’t be everything to everyone, and that’s perfectly okay.

Why It’s Time to Stop Wasting Time on the Wrong Audience

One of the biggest mistakes entrepreneurs make is spending too much time trying to win over people who aren’t a good fit. Maybe it’s the stranger who leaves a nasty comment on social media or the potential client who ghosts you after asking for your pricing.

It’s tempting to chase after them, to explain yourself, to try to prove your worth. But that energy? It’s better spent elsewhere.

Instead of focusing on the naysayers, put your time and energy into:

• Nurturing your loyal customers.
• Creating content that speaks to your ideal audience.
• Building relationships with the people who do get it.

When you let go of the need to please everyone, you create space to grow a business that truly reflects who you are and what you stand for.

The Freedom of Embracing Your True Audience

When you stop trying to appeal to everyone, something magical happens: You start to attract the right people.

These are the customers who see your value. The ones who share your values. The ones who tell their friends about you, leave glowing reviews, and stick with you through the ups and downs.

Your true audience doesn’t need convincing. They’re already sold on who you are and what you do. And when you focus on them, your business starts to feel lighter, more aligned, and more fulfilling.

What Happens When You Embrace “Let Them”

Letting go of the need to please everyone doesn’t mean you won’t face criticism or rejection. You will. But when you adopt the “Let them” mindset, you stop letting those moments derail you.

Here’s what happens when you embrace this approach:

• You feel more confident in your decisions.
• You spend less time worrying about negative feedback.
• You create stronger connections with your ideal audience.
• You have more energy to focus on what truly matters.

And most importantly, you start to build a business that feels authentic and aligned with your values.

Your Business Isn’t for Everyone (And That’s the Point)

You didn’t start your business to please the world. You started it because you have something special to share. You started it because you knew there were people out there who needed exactly what you have to offer.

So, the next time you get a negative comment or feel the sting of rejection, remind yourself of this:

For every one person who doesn’t get it, there are a dozen more who do.

Stop wasting time trying to convince the wrong people. Instead, pour your heart into serving the ones who already see your value.

Because your business isn’t for everyone—and that’s a very good thing.

Sixteen years ago, when my daughter came into the world, I made a decision that would shape my life forever: I wanted to be a stay-at-home mom. It wasn’t a glamorous dream or a grand career plan—it was a deep, heartfelt wish to be present for her first steps, her first words, and all the little moments in between.

Back then, we didn’t have much. My husband worked full-time to make sure I could stay home with her, and I did what I could to bring in a little extra money from home. I wasn’t chasing millions or dreaming of running a big business. I was simply trying to find a way to contribute while keeping my family at the center of everything.

I had no idea, in those early days, that the small steps I was taking would eventually turn into a business that would change our lives. And I had no clue that my desire to put family first would become the foundation of everything I built.

The Early Days: Building a Business with a Baby on My Hip

I started my business during nap times and late nights. It was slow at first—small orders, little wins here and there. But every little bit helped. My husband and I were a team, figuring it out together. He worked long hours at his job, and I worked at home, juggling diapers, dishes, and deadlines. Even today, I’m writing this article with a toddler on my lap.

It wasn’t easy. There were moments of doubt, times when I wondered if I was doing enough. But every time I questioned myself, I looked at my daughter and reminded myself why I was doing it. I wasn’t building a business to get rich or to impress anyone—I was building a business to support the life we wanted.

And slowly but surely, it grew.

When the Business Took Off (and Life Changed Again)

When my business finally took off, it gave us something we never expected: freedom.

It allowed my husband to quit his job and pursue his own passions. It allowed us to travel as a family, to explore the world together. It gave us the flexibility to homeschool our children and design a life that aligned with our dreams.

Some years, that looked like living barefoot in Hawaii. Today, it looks like raising our kids on a farm in the countryside of New England. Each chapter has been different, but the common thread has always been this: our business supports our life, not the other way around.

Balancing Business and Motherhood

Being a mom is the most important job I have. It always has been, and it always will be. But running a business while homeschooling four kids isn’t exactly a walk in the park—especially when two of those kids are high-energy boys, ages five and four.

Some days, it feels impossible to get everything done. There are messes to clean, meals to make, lessons to teach, and work to do. And I’ll be honest—there are days when I feel like I’m falling behind in my business.

But I remind myself of this: my kids will only be this little for a short time.

These moments—sitting around our big dining room table, cooking meals together, reading stories before bed—are moments I’ll never get back.

Having two older kids, now 16 and 12, is a daily reminder of how quickly these years fly by. One day, the house will be quieter. The table won’t be as full. And when that day comes, I want to look back and know that I was fully present for this chapter of my life. There will be plenty of years to work harder in my business.

Giving Myself Grace to Move at My Own Pace

In the early years of my business, I moved fast. I was driven by the excitement of growth and the thrill of new opportunities. But as my family grew, I realized that pace wasn’t sustainable.

Now, I give myself grace to slow down when I need to. I remind myself that it’s okay if my business doesn’t grow as quickly as it used to. It’s okay if I’m not launching new products every month or hitting every goal on my list.

Because the truth is, I’m doing something remarkable—I’m running a business while raising four kids.

Designing a Life That Aligns with Our Values

One of the greatest gifts our business has given us is the ability to design a life that aligns with our values. Homeschooling, for example, wasn’t something we planned from the start. But as our business grew, it became a natural choice for us. It gave us the freedom to spend more time together as a family and to teach our kids in a way that feels right for us.

And while it hasn’t always been easy, it’s been worth it.

I think back to those early days, sitting at that dining room table (though it was in a different house back then), dreaming about what life could be. I couldn’t have imagined then what our life would look like now. But I’m so grateful for the choices we made—to put family first, to build a business that supports our life, and to embrace the freedom that comes with working for ourselves.

Looking Ahead: Excitement for the Future

Even though I’ve been running my business for over 16 years, I still feel like I’m just getting started. There’s so much more I want to do, so many people I want to help, so many more business ideas I want to build with my husband, and so many dreams I want to chase.

But I know that the foundation of everything I do will always be this: my family comes first.

I’ve made a pretty amazing income doing what I love over the years. I’ve helped hundreds of other entrepreneurs. I’ve built a life that allows me to work from home, raise my kids, and be fully present for the moments that matter most. And I can only imagine what I’ll get done in the future, once these wild toddler years settle down.

For now, though, I’m exactly where I’m meant to be—running a business, running after toddlers, raising my kids, and building a life that puts family first.

If there’s one thing I’ve learned over the years, it’s this: Your business should be a tool that enhances your life, not something that takes over it.

It’s easy to get caught up in the hustle, to feel like you’re never doing enough, to compare your journey to others. But at the end of the day, what matters most is the life you’re building and the moments you’re creating at home.

So, give yourself grace. Move at your own pace. And remember that it’s okay to prioritize your family, your well-being, and your values.

There’s a little voice that whispers to so many of us when we see someone succeed: They must have it all figured out. But let me tell you something—after 16 years of running my own business, I’ve never felt like I’ve reached some magical level of expertise. And honestly? I’m learning to be okay with that.

I’m not interested in being an expert. I’ve always seen myself as a fellow entrepreneur on this journey, figuring things out as I go—just like you. There’s something beautiful about embracing the process of learning, growing, and evolving without ever feeling the pressure to know it all. Let me share why showing up as our real, imperfect selves is the most powerful way to connect and grow.

We live in a world that idolizes the idea of the “expert.” There’s this constant pressure to prove ourselves, to showcase our credentials, to present a polished version of who we are. But here’s what I’ve learned:

No one—no matter how successful—has it all figured out.

Sure, there are things I’m really, really good at. There are systems I’ve mastered and strategies that have worked wonders for me. But for every strength, there are also areas where I’m still learning, still growing, and still figuring things out.

And those so-called experts we see on social media? They’re figuring things out too. They might not always show it, but the truth is that we’re all a work in progress. The learning never ends.

I’ve always felt more like the underdog. The odd one out. Maybe it’s the middle child in me. Even in my biggest moments of success, I’ve carried that feeling with me—that I’m just someone who decided to show up, give it a shot, and figure it out along the way.

And you know what? That’s what I love most about the work I do today.

I don’t want to be someone who stands on a stage, looking down at others with a “I know best” attitude. I want to be someone who walks alongside you. Someone who gets what it’s like to dream big, to stumble, to pivot, and to try again.

Because that’s what entrepreneurship is—it’s showing up, messy and imperfect, with a willingness to learn and grow.

Think about the people you connect with most. Are they the polished, flawless influencers who seem to have it all together? Or are they the ones who let you see behind the curtain—the ones who share their struggles, their lessons, and their human moments?

Authenticity resonates. Imperfection connects.

Whether you’re in the early stages of starting your business or ten years in and trying something new, we all share one thing in common: we’re figuring it out as we go.

It’s easy to look at others and assume they have a roadmap that we don’t. But here’s the truth—none of us have a perfect map. We have ideas, experiences, and lessons learned, but the path is unique for each of us. When we let go of the pressure to be an expert, we create space to:

• Be curious and open to new ideas.
• Embrace mistakes as part of the process.
• Connect with others on a human level.

And when we show up as we are—without the need to prove we have it all together—we give others permission to do the same.

If I’ve learned anything in my years of entrepreneurship, it’s that the most meaningful connections happen when we show up as our real selves.

I started my business because I loved the work. I loved connecting with people, sharing stories, and creating something meaningful. From my early days of being a photographer and connecting with my clients all the way to the days of building a CRM for business owners and helping them automate their businesses. And while I’ve built a lot of knowledge and experience over the years, I never want to lose that feeling of curiosity and humility.

I’ve found that the most impactful moments in my business haven’t come from trying to position myself as an expert. They’ve come from being real. From sharing my journey—the wins, the losses, and everything in between.

And sometimes, even I need to remind myself just how powerful that can be.

I’m just like you. I’ve had moments of doubt. I’ve made mistakes. I’ve celebrated wins and cried over failures.

I want you to know that you don’t need to be perfect to make an impact. You don’t need to have it all figured out to start. You don’t need to call yourself an expert to offer value.

What you need is a willingness to show up. To share your story.

And that’s more than enough.

The next time you catch yourself thinking, I’m not qualified enough. I’m not an expert. Who am I to do this?—pause. Take a deep breath. And remember: The world doesn’t need more experts. It needs more real, imperfect, human stories. It needs you.

You have something valuable to share—not because you have all the answers, but because you have a unique perspective, a story, and someone in the world who needs you to show up.

As the new year starts, one of my biggest goals is to show up more. Somewhere along the way, I started to believe that people only wanted to hear from experts—the polished, put-together voices who seemed to have it all figured out. But I’ve realized that’s simply not true. It’s easy to fall into the trap of thinking what we have to share isn’t good enough. But the truth? Maybe our imperfect, real stories are what people connect with most.

You don’t need to be everywhere, doing everything, to see real results in your business. In fact, trying to do too much might be the very thing holding you back. I know, it feels counterintuitive—more marketing should mean more results, right? But here’s the truth: less really can be more.

Simplifying your marketing doesn’t mean sacrificing your impact. It means focusing on what works, cutting out what doesn’t, and showing up with intention. Let’s talk about how to streamline your marketing efforts without losing momentum.

Step 1: Get Crystal Clear on Your Goals

Before you simplify your marketing, you need to know what you’re working toward. Are you trying to grow your email list? Boost website traffic? Increase sales? The clearer you are on your goals, the easier it will be to figure out which marketing efforts are worth your time—and which ones aren’t.

Ask yourself:

• What’s my #1 priority right now?
• Where do my best leads or clients currently come from?
• Which marketing channels bring the most results?

Once you know your goals, you can start cutting back on the things that don’t serve them.

Step 2: Focus on the Platforms That Matter

You don’t need to be on every social media platform to build a successful business. It’s okay to not be everywhere. Instead, focus on the platforms where your audience actually spends their time.

For example:

• If your ideal clients love scrolling Instagram, focus your energy there.
• If you’re a service-based business, LinkedIn might be where you shine.
• Pinterest is perfect for driving long-term website traffic.

Give yourself permission to let go of platforms that aren’t delivering results. It’s better to show up consistently on one or two platforms than to be spread thin across five.

Step 3: Repurpose Your Content

Work smarter, not harder. Instead of creating new content from scratch every day, start repurposing what you already have.

Here’s how:

• Turn a blog post into an email newsletter.
• Break a long video into short social media clips.
• Use an Instagram caption as the basis for a LinkedIn post.

Your audience isn’t seeing everything you post, so don’t be afraid to reuse your best content. It’s not about doing more—it’s about making the most of what you’ve already done.

Step 4: Automate Where You Can

Automation isn’t about replacing the human touch; it’s about freeing up your time so you can focus on what really matters.

Here are a few ways to simplify your marketing through automation:

• Schedule your social media posts in advance.
• Set up email sequences to nurture new subscribers.
• Use a CRM to manage client communication.

When you automate repetitive tasks, you have more time to engage with your audience in meaningful ways.

Step 5: Simplify Your Messaging

One of the biggest mistakes I see entrepreneurs make is overcomplicating their messaging. Your audience doesn’t need to know everything about your business upfront. They need to know how you can help them.

Simplify your messaging by focusing on these key points:

• Who you are.
• What you offer.
• How it helps your audience.

Keep it clear, concise, and consistent across all your marketing channels. When your message is simple and easy to understand, it resonates more deeply.

Step 6: Batch Your Work

Batching your marketing tasks can save you hours each week. Instead of switching between tasks constantly, dedicate specific blocks of time to focus on one type of work.

For example:

• Write all your Instagram captions for the week in one sitting.
• Record multiple videos in one session.
• Plan your email newsletters for the month in advance.

When you batch your work, you’re not starting from scratch every day. You’ll be amazed at how much more you can accomplish in less time.

Step 7: Track What Works (and Let Go of What Doesn’t)

You don’t need to do everything. You just need to do what works.

Take time to review your analytics and see which marketing efforts are bringing in the most results. Once you know what’s working, double down on those strategies—and let go of the rest.

Here’s what to track:

• Which social media posts get the most engagement?
• Which emails have the highest open rates?
• Which blog posts drive the most traffic?

Simplifying your marketing isn’t about doing less for the sake of it. It’s about doing more of what works and cutting out what doesn’t.

Step 8: Embrace Progress Over Perfection

Here’s your permission slip to stop aiming for perfection. Your marketing doesn’t need to be perfect—it needs to be real. Your audience connects with authenticity far more than polished perfection.

Done is better than perfect. Showing up is better than not showing up at all.

The Big Takeaway: Less Really Can Be More

Simplifying your marketing doesn’t mean sacrificing your results. It means getting intentional about where you show up, how you show up, and what you share.

Focus on what moves the needle. Let go of what doesn’t. And remember—your audience doesn’t need you everywhere. They just need you here, showing up in a way that feels real, intentional, and aligned with your goals.

When you simplify your marketing, you create space to do what you love, serve your audience, and grow your business without the overwhelm. And isn’t that what we’re all after?

I never set out to build a content creation platform. I wasn’t dreaming about algorithms or content calendars. But what I was dreaming about? Helping business owners like you step out of the endless hustle and finally feel seen, heard, and connected to their audience—without burning out.

Because if we’re being honest, showing up online can feel exhausting. Trying to balance family life, work responsibilities, and the constant pressure to post fresh, engaging content? It’s a lot. And I know that struggle firsthand.

That’s why I started Wordsmith.

The Heart Behind Wordsmith

As a mom of four who homeschools, I get how chaotic life can be. The never-ending to-do lists. The constant tug between family and business. The desire to be present with your kids while also chasing your dreams. It’s a delicate dance—and it’s easy to feel like you’re failing at both.

I started Wordsmith because I saw too many incredible business owners struggling to show up online. They had powerful stories to share, services that could genuinely help people, and products that deserved to be seen. But they were stuck. Stuck on what to say, how to say it, or where to even begin.

It broke my heart to see women working so hard to build their businesses, only to feel invisible because they didn’t know how to share their message in a way that felt authentic.

I knew there had to be a better way.

How I Make a Difference with Wordsmith

At its core, Wordsmith is about helping women entrepreneurs show up authentically—in their own voice, on their own terms.

When I first launched Wordsmith, it was just me, sitting at my kitchen table, writing my heart out. I created pre-written captions that business owners could use as-is or customize to fit their brand. And guess what? It worked. We could barely keep up with demand.

But as Wordsmith grew, I realized we could do even more.

Now, with the help of a passionate team and the latest AI technology, we’re empowering entrepreneurs to create on-brand content faster and more efficiently than ever before. Wordsmith doesn’t just give you templates; it gives you the tools to make your content truly yours.

We help you:

• Find your unique voice and brand style.
• Create content that feels natural and genuine.
• Show up consistently without feeling overwhelmed.
• Save time so you can focus on what matters most.

Balancing Life and Business

One of my superpowers in business has been my ability to plan, organize, and automate. As a homeschooling mom, I had to figure out ways to streamline my work so I could be present with my kids. I’ve poured those same strategies into Wordsmith, making it a tool that helps you get more done in less time.

Because let’s face it—we didn’t start our businesses to spend all day creating Instagram captions or writing email sequences. We started them to make a difference, to create freedom for our families, and to do work that lights us up.

Wordsmith is here to help you do just that.

The Power of Showing Up Authentically

Here’s what I want you to realize: Your audience doesn’t need perfect. They need you. They need to hear your story, your perspective, and your passion. And when you show up authentically, you build trust. You create real connections that turn followers into loyal customers.

It’s not about selling. It’s about serving.

At Wordsmith, we believe that your story matters. We believe that your voice deserves to be heard. And we’re here to help you share it in a way that feels true to you.

Ready to Make Your Mark?

If you’re tired of feeling stuck—if you’ve been dreaming of a way to show up online that feels easy, natural, and aligned—I’d love to invite you to join us at Wordsmith.

We’ve built this platform with you in mind. From pre-written captions to an AI writing assistant that helps you create personalized content in seconds, everything we do is designed to help women entrepreneurs show up authentically.

Because when you show up as you, magic happens.

Let’s make it easier for you to share your story, connect with your audience, and build the business of your dreams—without sacrificing what matters most.

Your story is powerful. Let’s make sure the world hears it.

Join us over on Wordsmith: www.modernmarket.co/wordsmith

Content Prompt: “Let’s cut to the chase: [your service] works because it’s [specific unique feature]. While others focus on [common approach], I make sure [specific differentiator]. This means you get [specific benefit]. Let’s make it happen!”

Wordsmith Prompt:
Write a blog post that explains why my service works better than other options. Focus on the specific features and benefits that make it stand out, and end with a CTA encouraging readers to experience it for themselves. [Add Content Prompt From Above].

How to Use This Prompt

Here’s how to make the “Here’s Why It Works” prompt your own:

1. Start with empathy. Address your audience’s pain point. Show them you understand their struggles and are here to help.
2. Explain your unique approach. Highlight the specific features of your service and how they’re different from what’s out there.
3. Show the benefits. Connect those features to tangible outcomes that your audience will experience.
4. Wrap it up with a CTA. Invite your audience to take the next step and experience the transformation for themselves.

Copywriting Formula 👉 FAB (Features, Advantages, Benefits)

This formula is a classic for a reason. It’s all about building trust and showing your audience exactly why your service is different and better. By focusing on the specific features of what you offer, their unique advantages, and the real-world benefits they provide, you can clearly communicate why your business is the best choice.

• Feature: The unique thing your service does.
• Advantage: Why that feature is valuable.
• Benefit: The outcome your audience will experience.

Why it works: FAB helps you cut through the noise and get straight to the point. It highlights what makes your service stand out, giving your audience the clarity they need to trust you and take action.

All About These Weekly Content Prompts

Let me guess—you’ve stared at your screen more times than you can count, trying to think of something fresh to share about your business. Been there, done that. That’s why I’m introducing something new to help: Weekly Content Prompts.

These prompts are here to take the guesswork out of showing up online. They’re designed to help you:

• Tell your story authentically.
• Highlight the passion behind what you do.
• Connect with your audience on a deeper level.

Each week, I’ll share a prompt to spark inspiration and make it easier for you to talk about your business. Whether you want to craft a blog post, whip up a newsletter, or create a scroll-stopping social media caption, these prompts will have you covered.

Here’s a little secret you’re not alone in: coming up with content is hard. You’re not the only one staring at a blank screen wondering what to say. In fact, a recent study found that 60% of marketers struggle to come up with fresh content ideas. Yup, even the pros hit roadblocks.

That’s where a content prompt can change the game. Instead of wasting time second-guessing yourself, you’ve got a starting point—a nudge in the right direction that makes showing up feel a whole lot easier.

(Source: Ziflow’s content creation challenges report)

Why Wordsmith Makes It Even Easier

If you’re already using Wordsmith, creating content just got even simpler. Add the prompt and some info about your business, and let Wordsmith do its thing—turning your ideas into beautifully written, on-brand content in seconds. Think of it as your personal copywriter in a box.

Not using Wordsmith yet? No worries! You can still use these prompts with tools like ChatGPT. But here’s the truth: Wordsmith takes it to the next level, automating the process and ensuring your content reflects your unique voice every time. (Psst… You can sign up for Wordsmith here!)

Did I just Google “how long is a marathon”? Yes. Yes, I did. Because somehow, I’ve decided that running a marathon (that’s 26.2 miles for those like me who didn’t know) in Honolulu sounds like a great idea, even for someone who’s only ever managed to run five miles—on a really good day.

Let’s be clear: I’m not a runner. The only running I do regularly involves chasing my two little ones around the house or racing to the kitchen before my coffee gets cold. But here I am, putting this wild goal out into the universe. I’m planning to run a marathon, and I can’t believe I’m saying that.

So, why this goal? Why now? Let me tell ya.

Choosing to Do Something Just for Me

As a mom of four, most of my attention goes toward raising and homeschooling my kids. I run my business from home, which gives me a ton of flexibility, but it also means that my personal time is practically non-existent. My days are a juggling act of lesson plans, family time, snack requests, and laundry—so much laundry.

Somewhere along the way, I stopped making time to do things just for me. And if you’re a parent, you probably know exactly what I mean. It’s easy to get lost in the needs of everyone else and forget that we deserve a little slice of our own time and energy, too. Back in my early business days, when I was working as a photographer, most of my weekends required me to travel to new locations for weddings and sessions. Although it was technically work, it often felt like a fun weekend getaway—a chance to do something on my own and explore new places. I didn’t realize at the time how important that solo time was for me.

Running a marathon is my way of claiming that space for myself. It’s a commitment to me. It’s a reminder that I’m allowed to set big goals that have nothing to do with being a mom or running a business.

And honestly? It feels empowering to choose something this big and audacious.

My Love for Unrealistic Goals

I have this weird obsession with setting really unrealistic goals and then figuring out how to make them happen. Running a business has always felt a lot like that—setting big dreams, making a plan, and just trusting that I’ll figure it out along the way.

Running a marathon feels exactly the same.

Right now, I can’t run more than five miles without feeling like my lungs might give out. But I’m not worried about where I am today—I’m focused on where I could be a few months from now. Because if there’s one thing I’ve learned, it’s that big goals push us in the right direction, even if they feel impossible at first.

How many times do we stop ourselves from going after something because we think, “I could never do that”? What if we flipped the narrative and thought, “I can’t do that yet but I’m willing to try”?

That’s the mindset I’m taking into this marathon journey. I may not be able to run 26.2 miles today, but I’m showing up for future me—the one who will cross that finish line in Honolulu.

I’m Not a Runner (But I’m Trying Anyway)

Let’s be real—running is hard. At the moment, running three miles feels like a challenge. I’m not someone who naturally loves to run, and the idea of running more than five miles? I honestly can’t imagine it.

When I say, “I’m not a runner,” I mean it. I’m the mom who runs after her kids, not someone who laces up their sneakers every morning for a quick jog.

But the beauty of setting a goal like running a marathon is that it forces you to grow into the kind of person who can do it. I’m not a runner yet, but by the time December rolls around, I hope I will be.

Accountability and Consistency

One of the main reasons I wanted to commit to this marathon is to motivate myself to become more consistent in working out.

I’ve always struggled with sticking to a workout routine. I’d have good weeks where I’d show up consistently, followed by weeks where I’d fall off the wagon completely. I needed a reason to show up—something to hold me accountable.

Signing up for a marathon gives me that reason. If I don’t put in the work, the only person I’m letting down is myself. And having to run a marathon is for sure going to be a terrible experience. There’s no hiding from that.

Consistency is key when it comes to training, and I hope this goal helps me stay accountable even on the days when I don’t feel like showing up. Because let’s be honest—there are going to be plenty of those days.

Why Honolulu? Why NOT Honolulu Hawaii?!

If you’ve been following me for a while, you know I have a deep love for Hawaii. I’ve lived in both Maui and Oahu, and those islands will always hold a special place in my heart.

When I started thinking about running a marathon, I knew I wanted to choose one that felt meaningful. The Honolulu Marathon felt like the perfect fit—a way to return to a place I love, while rewarding myself at the end of the year for sticking with my training plan. Plus, since it’s in December it gives me the most amount of time to train.

Plus, if you’re going to run 26.2 miles, you might as well do it in paradise, right?

Getting Personal

This space on my blog is typically filled with business tips and marketing strategies, but I hope to share more of my health journey here, too. It feels a little vulnerable to show up in this way, but I want to be real about the ups and downs of this experience. Life isn’t just about business goals—it’s about personal ones, too.

I’m equal parts excited and terrified. There’s a voice in my head saying, “You’re crazy for even trying,” but there’s a louder voice reminding me that I’ve done hard things before—and I can do this, too.

So, here’s to running a marathon, showing up for myself, and doing things that feel impossible.

If you have a business, you know creating content can feel like a full-time job. You pour your heart into writing that blog post, designing that Instagram carousel, or crafting the perfect email… and then what? You move on to the next thing, leaving all that hard work behind, never fully tapping into the power of repurposing content to make it work harder for you.

It’s not just about saving time (although that’s a huge bonus), it’s about stretching the life of your content so it reaches more people across different platforms. Because let’s face it — not everyone is seeing your content the first time around.

Ready to make your content hustle for you? Let’s dive into what repurposing content really means, why it’s a game-changer, and how you can do it right.

Why Repurposing Content Is the Secret to Consistency

Did you know that 60% of marketers create at least one piece of content every day? (Source) That’s a lot of time and energy spent on creating — but what happens to that content after it’s published?

Most of the time, it gets buried. And that’s a missed opportunity.

Repurposing content allows you to take that blog post you spent hours on and turn it into:

• An engaging email newsletter
• Pinterest pins that drive traffic
• Social media posts (hello, Instagram!)
• Quick video snippets for Reels or TikToks

The best part? You’re not starting from scratch.

How to Repurpose Content (Without Feeling Repetitive)

You might be thinking: But won’t my audience get bored if I keep sharing the same thing?

Nope. The key is to present the content in different ways that feel fresh and relevant for each platform. Here’s how I personally love to repurpose my content:

I like to start out with a long-form blog post — it’s the foundation of everything. Once I’ve got that cornerstone piece, I create multiple Pinterest pins to drive long-term traffic (because Pinterest is a goldmine for evergreen content!). After that, I send out a newsletter to my email list, sharing the main takeaways and inviting them to dive deeper. And finally — the cherry on top — I turn that content into a few social media posts.

(Although, I’m currently taking a break from social media. But that’s usually how my repurposing funnel looks!)

The best part? It’s all about working smarter, not harder.

📌 Pro Tip: Use a tool like Wordsmith to help you brainstorm content that stay true to your brand voice. (Learn more)

Why You Need to Think Beyond Social Media

Here’s the thing: content on social media has a super short lifespan. According to research, the average lifespan of an Instagram post is about 48 hours. For TikTok? Even shorter. Facebook? A little longer, but still fleeting.

That’s why it’s so important to generate long-term traffic from platforms like Pinterest or SEO-optimized blog posts. These pieces of content keep working for you long after you hit publish — bringing in traffic, leads, and sales while you sleep.

If you’re only relying on social media, you’re missing out on that longevity. So, let’s make your content work harder and longer for you!

Average Lifespan Of Social Media Posts:

TikTok: 15-20 minutes

Instagram: 24-48 hours

X (formerly Twitter): 15-30 minutes

Facebook: 1-2 days

Pinterest: 4 months – years

Google (SEO-optimized content): Years

That’s why it’s so important to generate long-term traffic from platforms like Pinterest or SEO-optimized blog posts. These pieces of content keep working for you long after you hit publish — bringing in traffic, leads, and sales while you sleep.

If you’re only relying on social media, you’re missing out on that longevity. So, let’s make your content work harder and longer for you!

The Benefits of Repurposing Content

Still not convinced? Here’s why repurposing content is worth your time:

🔄 1. More Visibility

Your audience isn’t everywhere at once. Repurposing helps you reach people who missed your original post.

⏰ 2. Saves Time

No need to reinvent the wheel. Repurpose what you’ve already created and get more mileage out of it.

🤝 3. Builds Authority

Sharing your content in multiple ways shows you’re an expert in your field — without feeling repetitive.

Let’s Talk Tools (Because We Love a Good Shortcut)

Feeling overwhelmed by the idea of repurposing? Don’t be. Feeling overwhelmed by the idea of repurposing? Don’t be. I created Wordsmith to help business owners — just like you — make content creation feel easier, more fun, and way more personalized. It’s not just about speeding up the process (although, yes please!). It’s about helping you show up in your most authentic voice.

And guess what? We’ve recently added multiple writing styles to choose from! You can even take a personalized quiz to create a custom writing style that’s uniquely you.

Seriously, it’s my favorite update so far — because no two businesses sound the same, and your content shouldn’t either.

👉 Learn more about Wordsmith here: modernmarket.co/wordsmith

Can we have a real talk? I see you. I see the overwhelm, the content exhaustion, the hours spent staring at a blinking cursor thinking, What the heck do I even say today? It’s like you’re running on a hamster wheel, creating post after post, and still feeling like you’re going nowhere—because you don’t have a content strategy tool to make the process easier.

Sound familiar?

I get it—because I’ve been there too. Showing up online can feel like a full-time job, and let’s be real, you already have enough on your plate. But what if it didn’t have to be this hard? What if there was a way to take the stress out of content creation and actually enjoy showing up for your audience again?

Spoiler alert: That’s exactly why I created Wordsmith—a tool to help you flip the script on content creation and take your business from stuck to thriving.

Let’s dive in, shall we?

The Content Struggle Is Real

Before we talk solutions, let’s talk about the problem. Because if you’re feeling stuck in the content grind, I promise you’re not alone.

Here’s what I hear from entrepreneurs all the time:

• “I never know what to say.”
• “I spend hours writing, and it still doesn’t sound right.”
• “I’m worried my content sounds too salesy.”
• “I just don’t have the time.”

If any of those sound like you, let’s just take a deep breath together. Because guess what? You’re not the problem. The problem is that no one taught us how to consistently create content that feels authentic, connects with our audience, and doesn’t take forever.

That’s where Wordsmith comes in.

What Exactly Is Wordsmith?

Think of Wordsmith as your personal content creation sidekick—the one who always knows what to say and how to say it in your voice.

Here’s what makes it different from all those other AI tools out there:

• It knows your brand voice. Wordsmith isn’t about churning out generic content. It’s about creating content that sounds like you.
• It gives you prompts and ideas. Stuck on what to post? Wordsmith serves up weekly prompts to spark ideas and get your creative juices flowing.
• It saves you time. Imagine cutting your content creation time in half. With Wordsmith, you can generate blog posts, newsletters, and social media captions in minutes.

Basically, it’s like having a copywriter in your back pocket—without the hefty price tag.

From Overwhelmed to Organized

Let’s talk about transformation. Because that’s what this is really about—helping you go from feeling stuck and overwhelmed to feeling confident and excited about showing up online.

Here’s what happens when you start using a content strategy tool like Wordsmith:

• You show up consistently. No more ghosting your audience because you don’t know what to say.
• Your content sounds like you. Forget the stiff, robotic posts. Your words will feel real and relatable.
• You save time. More time for your family, your clients, and, let’s be honest, yourself.

Imagine waking up, opening your laptop, and having your week’s worth of content ready to go. No stress. No overthinking. Just a plan that feels good.

A Real-Life Transformation: Meet Sarah

Let me introduce you to Sarah. She’s a graphic designer who came to Wordsmith feeling completely drained by content creation. Writing captions? Pulling teeth. Blog posts? Forget it. She knew she needed to show up online, but the process felt exhausting. She had no ideas how much of a difference the right content strategy tool would make in her business.

After just one week with Wordsmith, Sarah’s outlook on running her business changed.

Here’s what she told me:

“I created a month’s worth of social media content in a few hours. I wrote a blog post that actually sounded like me. And for the first time in forever, I felt excited to show up online.”

Her audience noticed too. Engagement? Skyrocketed. Inquiries from dream clients? Rolling in.

And that’s the magic of Wordsmith. It doesn’t just help you create content—it helps you create content that connects.

Why Wordsmith Works (And Why It’s Different)

Listen, I know there are a million AI tools out there. And if you’ve been here from the start, you know we launched Wordsmith well before AI was even a thing. But Wordsmith isn’t about churning out cookie-cutter content. It’s about helping you show up in a way that feels real and true to your brand.

Here’s the secret sauce:

• Custom Writing Styles: Want to sound professional? Friendly? Witty? We’ve got you. Wordsmith adapts to your unique voice.
• Organized Content Creation: Your content is organized and optimized. With Wordsmith, one piece of content can be quickly turned into a blog post, newsletter, and social media captions, so you get more out of every idea.
• Time-Saving Automation: Spend less time creating content and more time doing what you love.

It’s like having a content coach who gets you and wants to see you win.

So, friend, what if you didn’t have to dread content creation anymore? What if showing up online felt natural and aligned with who you are? Imagine swapping the overwhelm for confidence—and actually enjoying the process of sharing your story.

That shift?

It’s right here, waiting for you.

If you’re nodding your head, I hope you give Wordsmith a try.

Imagine feeling excited about your content. Imagine hearing your audience say, “It feels like you’re speaking directly to me.” Imagine having more time to focus on the parts of your business that light you up.

Let’s make that happen.

Sign up for Wordsmith today and see the transformation for yourself. Because your words matter—and it’s time to let them work for you.

Let’s start with a truth bomb: STORIES SELL. No matter what you do—whether you’re a photographer capturing life’s milestones, a coach helping women find clarity, or a shop owner selling handmade treasures——the secret to making real connections with your audience is storytelling.

The truth is, people don’t buy products or services; they buy feelings, connections, and experiences. They buy into you. And the best way to build that connection? Through storytelling.

Let’s break down why storytelling is so powerful, how to make it feel natural (not awkward!), and how you can start weaving your unique story into your business today.

Why Storytelling Works

Humans are wired for stories. Think about it: since the beginning of time, stories have been how we pass down wisdom, teach lessons, and connect with one another. Our brains light up when we hear a good story. It’s why you remember a friend’s hilarious vacation mishap more than a dry business pitch.

In marketing, storytelling taps into that same part of the brain. It builds trust, evokes emotions, and makes your brand memorable.

Here’s how storytelling works for your business:

It makes you relatable. People want to work with someone they trust. Sharing your story—your why, your struggles, your journey—makes you feel human and approachable.

It builds emotional connections. Facts tell; stories sell. Emotions drive buying decisions. When your audience feels something, they’re more likely to take action.

It differentiates you. Your story is your secret sauce. It’s the one thing no one else can copy. It’s what makes your brand unique in a crowded market.

How to Tell Your Story Without Feeling Cringe

Okay, I hear you: “But Elena, I don’t want to be one of those people oversharing on the internet.”

I get it. There’s a fine line between storytelling and oversharing. The key is to share stories that feel authentic and relevant to your audience’s experience.

Here’s a simple framework to help:

1. Share Your “Why”

Your audience doesn’t just want to know what you do—they want to know why you do it. Why did you start your business? What problem were you trying to solve? What impact do you hope to make?

Sharing your why makes your mission relatable and inspiring.

Example:

“I started my business because I was tired of seeing other women entrepreneurs burn out trying to do it all. I wanted to create tools that simplify content creation and help women show up online without sacrificing their sanity.”

1. Get Personal (But try and stay relevant)

Your stories should have a purpose. Share moments from your life that relate to your business’s mission. It could be a challenge you overcame, a lesson you learned, or a pivotal moment that shaped your journey. * Staying relevant isn’t always a must…more on that writing technique on another day!

Example:

“There was a time when I felt stuck, staring at my computer screen with no idea what to post. I realized it wasn’t about being perfect—it was about being real. That’s when I started creating weekly content prompts to make showing up easier for myself and my community.”

1. Make It About Them

Your audience should always see themselves in your story. It’s not just about you; it’s about how your story resonates with them.

Ask yourself:

• What does my audience need to hear?
• How does my story offer hope or encouragement?
• What lesson can they take away from my experience?

The Types of Stories You Should Tell

Wondering what kind of stories to share? Here are a few ideas to get you started:

1. Origin Story

Every business has a beginning. Share yours! How did you start? What challenges did you face? What keeps you going?

Example:

“When I started my business, I was a full-time stay-at-home mom with big dreams of building something that allowed me to work from home and live the life I loved—even when the world kept telling me it wasn’t possible. I took a leap of faith, pushed through the doubt, and created a business that gives me the freedom and flexibility I once thought was out of reach.”

1. Client Transformation Story

Showcase how your product or service has made a difference in someone’s life. Share the before-and-after of a client experience.

Example:

“When Sarah came to me, she was overwhelmed by content creation. After using my prompts and tools, she told me she finally felt seen and heard by her audience—and she tripled her engagement in just one month.”

1. “I’ve Been There” Story

Empathy builds trust. Share a story about a time you struggled with the same challenges your audience is facing.

Example:

“I know how it feels to think, ‘Why would anyone care about what I have to say?’ But once I started showing up authentically, my business transformed. And yours can too.”

How to Share Your Stories (Without the Overwhelm)

Feeling overwhelmed at the thought of sharing more stories? Here’s the good news: you don’t have to reinvent the wheel. Your stories can be repurposed across different platforms.

Here’s how to do it:

• Social Media Posts: Share snippets of your story with a powerful opening line to hook your audience.
• Blog Posts: Dive deeper into your stories to build trust and provide value.
• Email Newsletters: Use storytelling to connect with your subscribers and keep them engaged.
• About Page: Make sure your website tells your brand story in a compelling way.

Wordsmith Makes Storytelling Easier

If writing your story feels like a daunting task, don’t worry—I’ve got you covered. Wordsmith is designed to help you create authentic, on-brand content quickly and easily. With custom writing styles and prompts, you can share your story without second-guessing yourself.

Just feed Wordsmith the details, and watch it create a blog post, social media caption, or newsletter that sounds just like you.

Your story is your superpower. It’s what makes your business stand out, and it’s what will draw your dream clients to you. You don’t have to share everything—just the moments that matter, the experiences that shaped you, and the lessons you learned along the way.

The next time you sit down to write, remember: it’s not about being perfect. It’s about being real. Your audience isn’t looking for flawless; they’re looking for you.

Content Prompt: “You’re not meant to do this alone. If [specific challenge] has been weighing you down, I want you to know there’s a way forward. With [your service], you’ll have the support and tools you need to [specific benefit]. Let’s tackle it together.”

Wordsmith Prompt: “Write a [blog, newsletter, social media post, etc.] that highlights a common struggle my audience faces and how my service provides the solution. Use a warm and supportive tone to build trust, and end with an encouraging CTA that invites them to take the first step.”

Info Needed About Your Business:

👉 What is the main challenge your clients face before working with you?

👉 What specific benefit does your service deliver?

👉 What type of support do you provide to make the process easier?

Why Relatable Empathy Works

Relatable empathy is your secret weapon for connecting with your audience. It’s not about pitching; it’s about understanding. You’re meeting people where they are, showing them that you get it, and offering a way forward that feels both achievable and supportive.

Here’s why this approach resonates:

• Emotional Connection: Acknowledging their struggles shows you see them as individuals, not just potential customers.
• Building Trust: Empathy transforms you from a service provider into someone they can rely on.
• Inspiring Action: When people feel understood and hopeful, they’re ready to take the first step toward a solution.

This week’s prompt is designed to tap into this powerful formula, helping you craft content that says:

I see you.

I understand you.

Let’s solve this together.

All About These Weekly Prompts

Let me guess—you’ve stared at your screen more times than you can count, trying to think of something fresh to share about your business. Been there, done that. That’s why I’m introducing something new to help: Weekly Content Prompts.

These prompts are here to take the guesswork out of showing up online. They’re designed to help you:

• Tell your story authentically.
• Highlight the passion behind what you do.
• Connect with your audience on a deeper level.

Each week, I’ll share a prompt to spark inspiration and make it easier for you to talk about your business. Whether you want to craft a blog post, whip up a newsletter, or create a scroll-stopping social media caption, these prompts will have you covered.

Here’s a little secret you’re not alone in: coming up with content is hard. You’re not the only one staring at a blank screen wondering what to say. In fact, a recent study found that 60% of marketers struggle to come up with fresh content ideas. Yup, even the pros hit roadblocks.

That’s where a content prompt can change the game. Instead of wasting time second-guessing yourself, you’ve got a starting point—a nudge in the right direction that makes showing up feel a whole lot easier.

(Source: Ziflow’s content creation challenges report)

Why Wordsmith Makes It Even Easier

If you’re already using Wordsmith, creating content just got even simpler. Add the prompt and some info about your business, and let Wordsmith do its thing—turning your ideas into beautifully written, on-brand content in seconds. Think of it as your personal copywriter in a box.

Not using Wordsmith yet? No worries! You can still use these prompts with tools like ChatGPT. But here’s the truth: Wordsmith takes it to the next level, automating the process and ensuring your content reflects your unique voice every time. (Psst… You can sign up for Wordsmith here!)

Try This Week’s Content Prompt

I hope you enjoy kicking off your content creation with this week’s prompt! Remember: showing up online doesn’t have to be a struggle. Let’s make it easier—and more fun—together.

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