There’s a lot of noise out there about how to write content that sells. If you’ve spent any amount of time trying to figure out why your content isn’t converting the way you hoped, I want you to know: it’s not just you. The advice out there is often confusing, conflicting, and missing the one thing that actually makes content work—connection.

If you’re a female entrepreneur trying to grow your business online, you’ve probably heard the same old advice: write killer headlines, post every day, use strong CTAs, and get to the point fast.

And while yes, those things can help… they are not the reason people buy from you.

Here’s the truth: content that sells isn’t just persuasive. It’s personal. It’s rooted in trust. It’s built on timing, messaging, and most importantly—it meets your audience exactly where they are.

Why Your Content Might Not Be Converting

The biggest mistake I see? Business owners trying to do it all alone. Writing every caption, every email, every blog post from scratch… all while second-guessing every word. You’re trying to make sales while also sounding like yourself. You’re trying to be strategic while also staying authentic.

And it’s exhausting.

Because here’s what no one tells you: the content that actually converts? It’s rarely written in a rush.

It’s not the content that follows the trending audio. It’s not the beautifully styled graphic. It’s the kind that’s written from a place of clarity—where your message meets your mission and speaks directly to the person you want to help.

Connection Content vs. Conversion Content

Let’s break this down a little more.

Connection content is the kind that builds trust, makes people feel seen, and creates that “me too” moment for your client. It’s the stories, the behind-the-scenes, the why behind what you do.

Conversion content is the kind that shows your reader exactly how your offer solves their problem. It’s specific, value-packed, and ends with a clear invitation.

You need both. But most business owners lean too hard on one or the other. They’re either storytelling without a clear CTA, or they’re selling without the connection—and neither works well on its own.

What Actually Drives Sales (Hint: It’s Not Just Great Copy)

Want to know what makes content sell?

Trust – Your audience needs to believe that you understand them, that your offer is the right fit, and that you can deliver on your promise.

Timing – Most people need multiple touchpoints before they buy. If your content shows up consistently, you’re building momentum without realizing it.

Clarity – You can’t sell what you can’t clearly explain. If your message is confusing, your audience won’t take the next step.

The secret to content that sells isn’t in some fancy funnel. It’s in how well your message resonates with the right person at the right time.

And trust me, I didn’t always get this right.

Why I Created Wordsmith

Years ago, I was sitting at my kitchen table, trying to write an Instagram caption while also folding laundry, reheating my coffee for the third time, and wondering why content creation felt so hard. I had the ideas. I had the passion. But what I didn’t have was a plan—or the support.

I realized I wasn’t alone. Every single business owner I talked to said the same thing: “I don’t know what to say.”

So I built Wordsmith—the content tool I wish I had when I started.

It’s packed with plug-and-play content prompts, ready-to-post captions, and very soon, even blog templates and email sequences designed to help you write content that connects and converts.

But more than that, it gives you a strategy. A path. A way to stop guessing and start writing from a place of clarity and purpose.

What Wordsmith Helps You Do:

• Show up consistently with content that aligns with your offers
• Write in your voice (without sounding like everyone else)
• Move your audience from passive readers to paying clients

Because when your content has a plan behind it, everything changes.

You Don’t Have to Do This Alone

If you’ve ever felt like you’re spinning your wheels trying to figure out what to say and how to say it in a way that actually brings in sales… please hear me when I say this:

You don’t have to do it alone.

You don’t have to be a professional writer. You don’t need a big team. You just need the right words at the right time—and a plan that makes sense for your business.

So if you’re ready to take the guesswork out of your content strategy and finally write content that sells without burning out…

Wordsmith is here to help.

Let’s stop chasing trends and start writing with purpose. Let’s create content that feels like you and moves your business forward.

Because the truth about content that sells? It starts with a message only you can share.

Ready to write content that actually converts? Join Wordsmith today and start turning your message into a movement.

There’s this myth in the world of entrepreneurship that success is reserved for the loudest voice in the room—the boldest personality, the one who’s always “on,” who’s magnetic and outgoing, who thrives in the spotlight. And for a long time, I believed it. I believed that to succeed in business, I had to show up louder. Bigger. Bolder.

That quiet meant invisible.

But over the years, I’ve come to see it differently. I’ve learned that success doesn’t have one volume. And more importantly, I’ve learned that quiet confidence carries its own kind of power.

I’m not the loudest in the room. I don’t always have the wittiest response or the biggest presence. I prefer deep conversations over small talk. I tend to observe before I speak. And honestly? I think those things have made me a better entrepreneur.

Being quiet doesn’t mean you lack ambition. It doesn’t mean you’re not driven or visionary. If anything, I’ve found that introverts often carry a deep sense of clarity about what matters to them. They move with intention. They listen closely. They create with purpose.

That kind of energy doesn’t always shout—but it speaks volumes.

Some of the most thoughtful, intentional businesses I know are run by people who aren’t chasing trends or trying to be everywhere at once. They’re building slowly, steadily, from a place of alignment. And that is something I deeply admire.

It looks like knowing who you are and what you offer, even if you don’t talk about it constantly. It looks like showing up in ways that feel authentic, not performative. It looks like trusting your process—even when it doesn’t look like anyone else’s.

And it looks like building a business that reflects your values, your pace, and your voice.

For me, that has meant letting go of the pressure to be constantly visible online. I’ve found peace in showing up behind the scenes, in connecting through thoughtful content, in letting my work speak for itself. I don’t have to go viral to make an impact. I just have to keep showing up—honestly, consistently, and in a way that feels right to me.

You can be gentle and still be powerful. You can be soft-spoken and still be influential. You can be quiet and still be seen.

What matters most isn’t how loud your voice is—it’s how true it is.

So if you’ve ever felt like you’re “too quiet” to build something big, let this be your reminder: you don’t need to be loud to be successful. Your presence, your thoughtfulness, your integrity—they’re more than enough.

You’re allowed to grow at your own pace. You’re allowed to build a business that feels good in your soul. You’re allowed to lead quietly, with steady hands and a full heart.

Because success isn’t always about noise. Sometimes, it’s about knowing who you are—and trusting that it’s more than enough.

Content Prompt: If you’ve been stuck in the cycle of [specific problem], I see you. It’s frustrating. It’s exhausting. And it’s not your fault. But what if it didn’t have to be this hard? With [your service], you don’t have to keep spinning your wheels. I’ll help you [specific benefit] and finally move forward.”

Copywriting Formula: PAS (Problem – Agitation – Solution)

One of the most effective formulas for copy that connects is PAS. Why? Because it leads with empathy.

We start by identifying the problem your audience is facing—something that makes them nod their head and say, “Yep, that’s me.” Then, we agitate the pain a little—reminding them what it feels like to sit in that struggle. And finally, we offer the solution—your service, your offer, your expertise. It’s not just a pitch; it’s a hand reaching out saying, “I’ve got you.”

It works because it’s human. It’s honest. It shows your audience that you get them before you try to guide them.

Why It Works:

People take action when they feel understood. PAS shows your audience that you know exactly where they are, what they’re dealing with, and what’s possible on the other side. It turns the conversation from “here’s what I do” to “here’s how I can help YOU.”

It’s not about painting a doom-and-gloom picture. It’s about validating their experience and being the person who’s willing to offer a better way.

Wordsmith Instructions:

Write a blog post that speaks directly to a common struggle your audience is facing. Use PAS to identify the pain point, stir the emotion behind it, and show how your service offers real relief. Keep it heartfelt and honest. End with a CTA that gently invites them to take the next step.

New to Wordsmith? Think of it like your behind-the-scenes copywriting BFF. You feed it a weekly content prompt (like this one!) and a little info about your business, and it turns those ideas into polished blog posts, newsletters, or social media captions that sound like you. No guesswork, no burnout, just beautiful content in minutes.

How to Use This Prompt:

• Start with the problem. What’s something your audience is stuck on or struggling with right now?
• Lean into the emotion. Describe how that problem makes them feel. What does it stop them from doing?
• Offer the solution. Show them how your service changes that experience.
• Invite them in. Wrap it up with a warm, clear CTA.

Information Needed About Your Business:

To use this prompt effectively, get clear on:

• What’s a struggle your audience regularly faces?
• How does that struggle make them feel? What does it cost them?
• How does your service specifically solve that problem?
• What is the next step they can take to work with you or learn more?

Once you have these pieces, you’re ready to write content that feels less like selling and more like showing up to serve.

Example Post Using This Prompt:

Let’s talk about something a little uncomfortable…

That feeling of staring at a blank screen, knowing you need to post something for your business but having zero idea where to start? It’s real. And it’s not just you. So many entrepreneurs—even the seasoned ones—feel paralyzed when it comes to creating content.

You want to show up consistently. You want to say the right things. But between everything else on your plate, content often gets pushed to the back burner.

Here’s the truth: it doesn’t have to be this way.

That’s why I created Wordsmith. So that instead of overthinking every caption, blog post, or email, you have a clear path forward. You get a weekly content prompt (like this one!) and everything you need to turn it into meaningful, on-brand content that actually connects with your audience.

Less stress. More clarity. Way more confidence.

Let’s finally take content creation off your mental load. Sign up today and let Wordsmith help you share what you do in a way that feels easy and true.

A few weeks ago, I started working with a new client—someone who, like many of us, has been wearing all the hats in her business. She’s passionate about what she does, incredibly talented, and deeply committed to serving her people. But when we started talking about her marketing strategy, I heard it in the voice: that familiar sound of burnout.

She was tired.

Tired of trying to keep up with the trends. Tired of throwing content out into the void and hoping it landed somewhere meaningful. Tired of wondering if what she was doing was even working. And most of all? Tired of trying to do it all on her own without any real support.

She was at a point where the constant hustle had worn her down. She didn’t want to keep running in circles, working around the clock. What she wanted was to learn how to slow down, to build something that felt sustainable instead of stressful.

And honestly? I’ve been there, too.

There was a time when I thought marketing meant chasing whatever was trending that week, showing up daily on social media, and constantly spinning my wheels just to stay visible. I thought that if I wasn’t doing all the things, I was falling behind. And let me tell you: that approach doesn’t just lead to burnout—it leads to disconnection.

What I love about working with clients on their marketing strategy is getting to take a step back with them. Zooming out. Looking at the big picture. There’s something incredibly powerful about bringing in a fresh set of eyes—someone who isn’t deep in the day-to-day of your business. When you’ve been doing this work for so long, it’s easy to become blind to the parts that aren’t working as well as they could be.

But from the outside? Those gaps are often obvious. And with a little distance, clarity starts to form. We start to see where the energy is leaking, where the opportunities are waiting, and how to bring it all back into alignment.

Because the truth is, the most effective marketing doesn’t come from reacting. It comes from intention.

The Power of a Long-Term Marketing Strategy

When you build your business around a long-term marketing plan, you gain something most entrepreneurs are desperate for: clarity.

Instead of waking up every morning wondering what to post or scrambling to get content out the door, you know exactly what you’re working toward. You have a path. You’re not winging it—you’re following a plan that supports your vision and your life.

And the best part? You don’t have to rely on short-term bursts of energy or viral moments to keep your business going. You build momentum instead of burnout.

Where I Start With Every Strategy

Whether I’m working with a client or mapping out my own quarterly goals, I always start in the same place:

What are we actually trying to build here?

Are we trying to grow a community? Launch a new offer? Drive more email sign-ups? Book more high-ticket clients?

Once we know the goal, we reverse-engineer the strategy. We ask:

• What content supports this?
• What platforms are best suited for this message?
• Where does our ideal client hang out, and how can we meet them there?

Think Beyond Social Media

Let’s be honest. Social media can feel like a full-time job in itself. And while it has its place in a solid marketing strategy, it should never be the whole thing.

When you rely only on short-form content that disappears in 24 hours or gets lost in the algorithm, you’re constantly hustling to stay visible. But when you build your strategy around content that lasts—like blog posts, email marketing, and search-friendly platforms like Pinterest—your marketing works for you even when you’re not actively creating.

That’s what I mean by marketing for the long haul.

What a Sustainable Strategy Looks Like

Here’s a peek at the kind of strategy I help my clients build (and what I follow myself):

Start with a big picture business strategy.

• Think about your business goals, offers, and what you want to build over the next 3, 6, or 12 months.
• Create a few key business content categories (like content pillars) that align with these goals.

Brainstorm your content by category.

• For each category, make a running list of content ideas—these can be blog posts, newsletters, educational pieces, behind-the-scenes shares, or client success stories.

Create your content schedule.

• Plan out your content by month and week so you’re not scrambling to create on the fly.
• If you want to create two pieces a week, you’ll end up with around 104 strong pieces of content for the year—more than enough to stay consistent and visible.

Follow a content funnel that prioritizes long-term platforms.

• For me, that looks like this: Blog (for SEO and long-form evergreen content) → Pinterest (to generate consistent traffic) → Newsletter (to deepen connection and drive sales) → Social Media (as a repurposing tool).
• The key is to put the most effort into the content that lasts the longest and works the hardest for you over time.

Automate and repurpose.

• Use scheduling tools, batch your content, and set up email sequences that nurture your audience without needing to be online every day.
• Turn one piece of content into five with intention—just like that, your marketing becomes smarter and more sustainable.

Track results and refine.

• Review analytics monthly and take note of what’s working, but don’t get lost in the numbers. Let data guide you, not control you.

Make space for rest.

• When your content is working in the background, you get your time back. Take a break, go outside, spend time with family—your business will keep growing.

When the Plan Brings Peace

I’ll never forget the moment my client said, “I finally feel like I can breathe.”

We had just mapped out three months of content, aligned with her business goals, set to be repurposed across multiple platforms. No guessing. No scrambling.

Just clarity, and confidence.

And that is what a good marketing plan should give you.

Ready to Create a Strategy That Supports You?

You don’t need to be everywhere. You don’t need to do all the things. You just need a marketing plan that supports your vision and leaves room for your life.

If you’re tired of the hustle and ready to find more ease in your business, start by asking yourself:

• What do I actually want to build?
• Where does my audience actually find me?
• What kind of content do I enjoy creating?

Let those answers lead you.

Because the most sustainable marketing strategy isn’t the one that gets you quick likes. It’s the one that lets you build a business you actually love to show up for.

And that? That’s marketing for the long haul.

I never set out to create a content platform for entrepreneurs. In fact, for a long time, the idea of content creation felt forced—like something I had to do rather than something I wanted to do. But writing? Writing was always different. It was my safe space, my way of making sense of the world, my way of connecting.

Long before I had a business, I had words—journal entries filled with late-night thoughts, stories scribbled in notebooks, long-winded emails just because I needed to get my thoughts out. Writing was second nature to me, but for years, I struggled to fit it into the traditional marketing mold.

I was told over and over again:
“People don’t want to read.”
“Keep it short and snappy.”
“Nobody has time for long-form content.”

And I believed it—for a while. I tried to fit my words into captions that were no more than a few lines. I forced myself to be concise, cutting out the parts that felt real, deep, and meaningful. I tried to fit the mold of what “content” was supposed to look like.

But something felt off.

Breaking the Rules and Finding Connection

Even though I had been told that nobody wanted to read, my audience proved otherwise. They showed up. They responded. They connected with the words I put out into the world.

They didn’t just skim—they read, engaged, and felt something.

I started getting messages from people saying they looked forward to my emails, that my posts made them stop scrolling, that my words made them feel seen. And I realized something that changed everything:

It was never about the algorithm. It was never about “keeping it short.” It was about creating connection.

And that’s when everything shifted for me.

Turning the Struggle Into a Strategy

Even though I had found my way of connecting through words, social media still felt exhausting. Planning content month after month? Constantly wondering what to say? Trying to keep up with trends while also staying true to my voice?

It was draining.

But I also knew I wasn’t alone in feeling this way.

Over and over again, I heard the same struggles from other business owners:

• “I don’t know what to say.”
• “I can’t keep up with content planning.”
• “Social media feels like a chore.”

And I knew there had to be a better way.

So I did what I always do when something feels hard—I leaned into the challenge. I took what I had learned about writing content that connects and turned it into something that others could use too.

That’s how Wordsmith was born.

Creating a Solution That Truly Helps

I didn’t just want to create another tool that generated captions or suggested hashtags. I wanted to build something that actually helped business owners show up authentically—something that gave them a roadmap instead of just another to-do list.

Wordsmith became that solution.

It wasn’t just about writing captions. It was about:

Having a plan. No more guessing what to post each day—Wordsmith lays it out for you.
Writing in your unique voice. Our content isn’t cookie-cutter; it’s designed to sound like YOU.
Making marketing feel effortless. Because showing up for your business shouldn’t feel like a chore.

The most rewarding part? Seeing how many people felt the same relief I did when they started using it.

Since launching, over 11,000 business owners have signed up for Wordsmith, and the response has been overwhelming. People aren’t just using it—it’s changed the way they get to show up online for the better.

The Bigger Picture: Beyond Social Media

From the beginning, I knew that Wordsmith wasn’t just about social media—it was about content as a whole.

I’m a big believer in playing the long game. Social media is great, but it’s just one piece of the puzzle. The real magic happens when you have a full content strategy—one that includes blog content, newsletters, and SEO-driven content that brings people to you again and again.

That’s why we’re expanding Wordsmith to go beyond just social media. I want to help business owners create content that works for them long after they hit publish. I want to help them build something sustainable.

And if you’re reading this, that means you’re here for the journey.

If I’ve learned anything through this process, it’s that showing up is what matters most.

I didn’t wait until I had the “perfect” plan to launch Wordsmith. I didn’t let the fear of “What if it’s not ready?” stop me from putting it out into the world. I created it, refined it, and let my audience be a part of shaping it.

And I want to encourage you to do the same.

Whether it’s launching your next offer, starting that blog you’ve been thinking about, or finally showing up for your business the way you want to—just start. The rest will come.

If you’ve ever felt lost when it comes to content, know that you’re not alone. I created Wordsmith because I was right there with you, and I’d love for you to be part of this journey.

Let’s make content easier—together.

Try Wordsmith for Free

We offer a 7-day free trial so you can see for yourself how Wordsmith works. Get inside, explore, and start creating content with clarity and ease.

→ Try Wordsmith for free today!

Let’s take the stress out of content creation—because you deserve a marketing plan that works for you, not against you.

If you’ve been relying solely on organic marketing—posting on social media, hoping for engagement, and waiting for website visitors to show up—you’ve likely felt the highs and lows of unpredictable traffic. One day, your content reaches hundreds (maybe thousands) of people; the next, it barely makes a ripple.

The reality? Organic traffic alone isn’t enough.

• The average organic reach for a Facebook post is just 6.4% of your total followers (Invoca).
• On Instagram, engagement rates have dropped significantly as competition for visibility increases (The Graygency).
• Pinterest, while still a strong organic traffic driver, requires consistent content creation to maintain visibility.

So what does this mean for your business? If you’re relying on organic marketing alone, you’re leaving potential customers on the table. That’s where paid advertising—especially on platforms like Facebook, Instagram, and Pinterest—fills in the gaps.

How Paid Ads Solve the Organic Reach Problem

1. They Guarantee Visibility

Instead of hoping your audience sees your posts, ads put your content directly in front of the right people. Whether it’s a warm audience (people who have engaged with your brand before) or a cold audience (new potential customers), ads ensure your content gets seen.

Think about it: social media algorithms are unpredictable, constantly changing, and making it harder for businesses to be seen. But when you run ads, you take control of who sees your message. No more hoping your post magically gets engagement—ads ensure that your best content lands in front of the exact audience you want to reach.

2. They Target Your Ideal Customers

Platforms like Facebook, Instagram, and Pinterest offer incredibly detailed targeting options. You’re not just randomly throwing content into the void and hoping it sticks—you’re strategically choosing who sees your ads based on:

• Demographics (age, gender, location, income level)
• Interests & behaviors (shopping habits, pages they follow, searches they make)
• Past interactions (people who have visited your site, engaged with your content, or even abandoned their cart!)

Instead of wasting money reaching people who have no interest in what you offer, you’re getting in front of the exact people who are already looking for a solution like yours. This means higher conversion rates, better engagement, and a more efficient ad spend.

3. They Create Consistent Traffic & Sales

One of the biggest struggles with organic marketing is inconsistency. Some weeks are booming, while others are painfully slow.

Paid ads remove that rollercoaster effect. When done right, they create a steady flow of high-quality traffic to your site. And the best part? That traffic is predictable.

Imagine waking up every morning to new leads, sales, and inquiries—without having to post, engage, or scramble to create last-minute content. That’s the power of paid advertising.

4. They Provide Measurable Results

With paid advertising, you’re not guessing what’s working. Every ad campaign comes with detailed analytics that allow you to track:

• Click-through rates (CTR) – How many people are actually engaging with your ad?
• Conversion rates – How many of those clicks turn into actual sales or sign-ups?
• Return on investment (ROI) – For every $1 you spend, how much are you making back?

This data means you can fine-tune your strategy, scaling what works and eliminating what doesn’t. Unlike organic content, where it’s hard to know exactly what’s driving conversions, ads make it crystal clear.

How to Get Started with Ads (Without Wasting Money)

If you’re new to paid advertising, the key is to start strategically and avoid common pitfalls. Here’s a step-by-step approach:

Step 1: Set Clear Goals

Before running ads, ask yourself:

• Do I want more website traffic?
• Do I need to generate leads?
• Am I looking to increase direct sales?

Knowing your goal helps you create an effective ad strategy rather than throwing money at random campaigns.

Step 2: Choose the Right Platform

Each platform serves different audiences and purposes:

Facebook & Instagram Ads

Think of these as your go-to for precise targeting and immediate engagement. You can get really specific about who sees your ads—choosing things like age, location, interests, and even past interactions with your business. These ads are perfect when you want people to take action right away, whether that’s making a purchase, signing up for your email list, or engaging with your content.

Pinterest Ads

Pinterest works a little differently—and in the best way possible. Unlike Facebook and Instagram, where people scroll to be entertained, Pinterest users are actively searching for ideas, products, and solutions. That means when your ad appears, it’s not an interruption—it’s a helpful answer to what they were already looking for.

And here’s what makes it even better: your ad doesn’t just disappear after the campaign ends. Because Pinterest is a search engine, your promoted pins can continue working for months (even years) after you stop running them. If you’re brand new to ads, Pinterest is the easiest place to start because your ad is landing in front of people who are already interested in what you have to offer—no convincing required.

Step 3: Start Small and Test

You don’t need a huge budget to start seeing results. Begin with a low daily budget ($5-$10) and test different audiences, ad formats, and messaging. Monitor what works before scaling your budget.

Step 4: Optimize for Conversions

Once you have data, tweak your campaigns by:

• Refining your target audience.
• Testing different ad creatives (images, videos, or carousels).
• Adjusting your ad copy for clarity and urgency.

Step 5: Leverage Remarketing Ads

One of the most powerful strategies in paid ads is remarketing. These are ads targeted at people who have already engaged with your content or visited your site but didn’t convert. These audiences are warmer and much more likely to buy.

Example: The other day, I spent $11 on a remarketing ad and made $470 in return. This isn’t the case every single day, but it highlights how remarketing delivers the best ROI because you’re targeting people already interested in what you offer.

The Missing Piece in Your Marketing Strategy

If your business is experiencing inconsistent growth, it might be time to add paid advertising into your strategy. Ads provide a predictable way to drive traffic, generate leads, and increase revenue.

And if you’re ready to take it to the next level, my Pinterest Ad Strategy Course breaks down everything you need to know to run profitable ads without wasting money. It’s a 90-minute training that walks you through exactly how I set up, test, and optimize my campaigns. (Check it out here)

Paid advertising isn’t a magic solution, but it is a powerful tool when used strategically. The key is to test, refine, and stay consistent.

Every time a new client hires me to help them grow their business, every time someone signs up for Wordsmith, every time I get to help a business owner turn their ideas into something real—I still feel that excitment.

I never set out to create a career that looked like this. In the beginning, I was just following what felt right, saying yes to the things that lit me up, trusting that if I kept going, I’d end up somewhere meaningful. And somehow, all those little steps led me here. To work that feels like home, to a business built on the very things that bring me joy. It’s a mix of gratitude, and an almost surreal sense of disbelief—how is this my actual job??

And honestly, what lights me up the most is when I get to talk to other business owners. When they tell me the things they struggle with, the things that frustrate them, I can’t help but get excited—because more often than not, they’re listing the very things I love doing.

The things I’ve built my entire business around at this point.

I’ve always been someone who loves to help. To lend a hand, to make something easier, to take a burden off someone else’s plate. I know what it’s like to be in the beginning stages, to be trying to figure everything out on your own, to spend hours on something that could have taken minutes with the right guidance. And when I know I can help someone shortcut their way to where they want to be?

That lights me up in a way I can’t even describe.

It feels like putting them on the fast track toward their goals. Like handing them a roadmap when they’ve been wandering in circles. And that feeling—that ability to help someone move forward—is something I will never take for granted.

But none of this would have been possible if I hadn’t leaned into the things I’m naturally good at. The things that make me excited to sit down and work. The things that don’t feel like work at all.

For years, I second-guessed myself. Wondered if I was doing too much, if I should narrow my focus, if I should make my business look more like someone else’s. But the truth is, my business is an extension of who I am. It’s woven together from the things I love doing most, and I wouldn’t change that for anything.

I’m beyond grateful for the clients who trust me, for the people who seek me out for the things I do best. Because in turn, it allows them to focus on their strengths, to pour their energy into the work that makes them come alive. And that’s the beautiful thing about entrepreneurship—it’s like a giant puzzle where we all bring our unique pieces to the table.

If you would have told me 10 years ago that this is where I’d end up with my business, I wouldn’t have believed you. I had no idea that the little things I was passionate about would turn into an actual career, let alone one that feels so aligned with who I am. But that’s the thing about following what lights you up—you don’t always know where it will lead, but if you keep going, it will take you somewhere incredible.

So if you’re in that stage of wondering if what you love is worth pursuing, let me tell you: it is.

Don’t underestimate the things that come naturally to you. The things that feel effortless, the things you could talk about for hours, the things that make you lose track of time.

Find a way to hone those gifts. Lean into them. Because the more you do, the more you’ll find that people seek you out for exactly what you love to do. And one day, you might wake up and realize that the thing you once dreamed about is now the life you get to live.

And this week especially, I’ve been reflecting on just how grateful I am for all of it. It’s easy to get lost in the day-to-day work of running a business, to focus on the tasks, the deadlines, the next big goal.

But when I take a step back, I see what a gift it is—to wake up every day and do something I truly love. To connect with people, to help them, to create. What an incredible privilege it is to build something that feels like an extension of who I am.

And that’s something I will never take for granted. 

I’ll be the first to admit—when I started my business, I thought I had to do everything myself. Every email, every blog post, every customer inquiry, every little task that came across my plate. After all, wasn’t that what running your own business meant? Hustling hard, wearing all the hats, and proving you could handle it all?

Turns out, that mindset didn’t just slow me down—it exhausted me.

And here’s the truth I wish I had embraced sooner: Success doesn’t come from doing everything yourself. It comes from doing the things you’re best at—and letting go of the rest.

Why Your Zone of Genius Is Your Superpower

We all have that thing—that one skill or area where we shine. The thing that feels almost effortless, that lights us up, that makes time fly because we’re so in the zone. Maybe for you, it’s designing, coaching, writing, photography, or product creation. Whatever it is, that’s where your energy belongs.

Your zone of genius is where you do your best work, where your creativity thrives, and where your business will grow the fastest. But if you’re stuck in the weeds—managing emails, figuring out tech, or struggling with tasks that drain you—you’re robbing yourself of time and energy that could be spent on the work that truly moves your business forward.

And the thing is? Your ideal clients aren’t looking for someone who can do everything. They’re looking for someone who is amazing at what they do best.

The Cost of Doing It All

If you’ve ever felt completely overwhelmed by your to-do list, nod along with me:

• You spend hours on tasks that aren’t in your skill set, just trying to figure things out.
• You fall behind on the work you actually love because you’re too busy putting out fires.
• You feel like you’re constantly working, but your business isn’t growing the way you want it to.
• You’ve thought about hiring help but keep telling yourself, I can’t afford that yet. I should be able to handle this myself.

I’ve been there, too. I spent years believing that in order to be “successful,” I had to do everything in my business. That outsourcing was a luxury reserved for entrepreneurs who had “made it.” But I was wrong.

Delegation isn’t an expense—it’s an investment in your business growth.

How to Start Delegating (Without Feeling Overwhelmed)

Okay, so you’re nodding along, realizing you need to step back from certain tasks, but you have no idea where to start? Here’s how to make it happen without the stress.

1. Identify What Drains You

Take an honest look at your daily workload. What are the tasks that feel heavy? The ones that leave you exhausted, frustrated, or stuck in analysis paralysis? Maybe it’s bookkeeping, answering emails, editing videos, or designing graphics.

Write them all down. This list? That’s where you need support.

2. Make a “Keep vs. Delegate” List

Now, divide those tasks into two columns:

✔ Things only YOU can do (Your zone of genius—what you love and what directly brings in revenue)
✘ Things someone else could do just as well—or even better

If something is in the second column, it’s time to delegate.

3. Start Small—But Start Now

You don’t have to hire a full-time team overnight. Start with one thing. Maybe it’s hiring a virtual assistant for five hours a week to handle admin work. Maybe it’s outsourcing your Pinterest management or finding someone to edit your podcast episodes.

The goal is to free up your time so you can focus on growth.

4. Automate Where You Can

Not everything needs a human touch. Look for ways to streamline your business with tools and systems that take repetitive work off your plate. Things like:

• Scheduling tools (Set up social media posts or emails in advance)
• Email templates (Stop writing the same responses over and over)
• AI-powered content tools like Wordsmith (Let tech handle content creation while you focus on strategy)

Automation doesn’t replace personal connection, but it does free you up to show up in the ways that matter most.

5. Shift Your Mindset Around Investing in Help

I know what you might be thinking: I’ll start outsourcing when my business makes more money.

But the irony? Your business makes more money when you free up your time.

Every successful entrepreneur you admire—whether it’s a six-figure coach, a thriving photographer, or a booming e-commerce owner—has learned this lesson. They focus on what they do best, and they don’t try to do it all alone.

The Freedom of Letting Go

When I finally started delegating and outsourcing, something magical happened.

• I stopped feeling buried under my to-do list.
• I got to spend more time on the work I love (and less on the stuff I dreaded).
• My business actually started growing faster—because I wasn’t stretched thin.
• I felt more creative, more energized, and way less stressed.

And here’s what I want you to hear loud and clear: you don’t have to earn the right to delegate.

You don’t need to hit some magic revenue number before you deserve support. You don’t need to wait until you feel “ready.” You just need to make the decision to stop doing everything yourself—and trust that your business (and your well-being) will be better for it.

Your Next Step: Lean Into Your Strengths and Let Go of the Rest

If you’ve been carrying your business on your back, wearing all the hats, and feeling like you have to do it all—this is your permission slip to let go.

Lean into what you’re best at. Focus on the work that lights you up. And start getting support for the things that slow you down.

You don’t have to do it alone. And you’ll be amazed at how much your business (and your life) changes when you stop trying to.

Content Prompt: Ever wonder what really happens when you work with [your business]? Here’s a behind-the-scenes look at how I [specific part of your process]. Spoiler: It’s all about [the results your ideal client wants to get]. Ready to see for yourself?.

Copywriting Formula: Curiosity

Let’s be real—who doesn’t love a good behind-the-scenes sneak peek? Whether it’s how your favorite bakery makes their famous sourdough or how a photographer gets that magic golden-hour glow, there’s something about seeing the process unfold that makes us feel connected.

That’s exactly why the Curiosity formula works like a charm. It pulls your audience in by making them feel like they’re getting exclusive access to how the magic happens. And guess what? When people feel like insiders, they trust you more, they engage more, and they’re way more likely to take action.

This formula works because:

• It sparks curiosity and makes people want to keep reading.
• It creates connection by giving your audience a behind-the-scenes look at what makes your business unique.
• It builds trust by making your process feel approachable and transparent.

And the best part? It makes your content feel effortless and authentic—because instead of “selling,” you’re simply sharing what you love to do.

Wordsmith Instructions

Write a [blog post, social media post, newsletter] that gives readers a behind-the-scenes look at my process. Share a specific part of what I do, explain why it works, and show how it benefits clients. Use a friendly, conversational tone with a CTA to experience it firsthand.

Never used Wordsmith before? Oh, friend, you’re in for a treat. Wordsmith is like having your own personal content strategist, but without the hefty price tag. It takes your ideas and turns them into ready-to-go, on-brand content—so you can stop overthinking and start showing up. Whether you want to share your expertise, pull back the curtain on your business, or build trust with your audience, Wordsmith makes it ridiculously easy.

No more stressing about what to post—just clear, engaging content that actually connects.

How to Use This Prompt

Here’s how to bring the “Behind the Scenes” prompt to life:

• Pick something interesting. What’s a part of your process that people don’t usually get to see but would love to know about?
• Make it real. Share your story, be transparent, and let your audience into your world.
• Show them why it matters. How does this step make their experience better? Why is it important?
• Invite them in. Give them a clear next step—whether it’s booking a call, grabbing a freebie, or diving into your service.

Information Needed About Your Business

To make this prompt work its magic, ask yourself:

• What’s a unique or surprising part of your process?
• Why is this step essential in getting the best results for your clients?
• How does this insight help your audience feel more connected to your brand?
• What’s the next step they should take if they want to work with you?

When you pull back the curtain and invite your audience inside, they don’t just learn about what you do—they connect with it.

Example Post Using This Prompt

You know those moments when you sit down to write a post and your mind goes totally blank? Been there, done that. But here’s the thing—you don’t have to do content creation the hard way. Let me take you behind the scenes of how I make content feel easy with Wordsmith.

It all starts with a weekly content prompt—a simple but strategic idea designed to help you create content that connects. Instead of starting from scratch (and overthinking every word), I let Wordsmith take that prompt and turn it into a blog post, email, and social captions—all in my brand voice, without the struggle.

No more wasting time wondering what to say. No more second-guessing. Just effortless, done-for-you content that actually works.

Want to see how it works for you? Try it today and let’s make content creation fun again. Sign up here.

You can have the most beautifully designed ad, the perfect copy, and an irresistible offer, but if it’s not reaching the right people, it won’t convert. That’s the hard truth about running ads.

When I first started running Facebook, Instagram, and Pinterest ads, I made the mistake so many business owners make—I cast my net too wide. I thought that if I reached more people, I’d get more sales. But what actually happened? I wasted money on people who weren’t interested, and my ad spend wasn’t giving me the return I wanted.

That’s when I learned the power of targeting the right audience. Once I dialed in my targeting strategy, everything changed. My ad costs dropped, my conversions skyrocketed, and I wasn’t just getting sales—I was getting sales from the exact people I wanted to attract.

So, let’s dive into how you can target the right audience on ads across Facebook, Instagram, and Pinterest to make sure your money is working for you, not against you.

How to Target the Right Audience on Ads

The key to successful ad targeting is understanding who your ideal customer is and how to put your ad in front of them. Here’s how to do it, step by step:

Step 1: Define Your Ideal Audience

Before you even open up Ads Manager, take a step back and think about your dream client or customer. Ask yourself:

→ Who is my product/service for?
→ What problem does it solve for them?
→ Where do they spend their time online?
→ What are their interests, habits, and pain points?
→ What type of content are they engaging with?

Knowing the answers to these questions will help you target your ads with intention instead of just guessing.

Step 2: Use Audience Targeting on Facebook & Instagram

Facebook and Instagram offer some of the most powerful audience targeting tools. Here’s how to use them:

• Custom Audiences – Target people who have already interacted with your business. This includes your email list, website visitors, and people who have engaged with your content. (This is gold for remarketing ads!)
• Lookalike Audiences – If you already have a strong customer base, Facebook can find similar people who are most likely to convert.
• Detailed Targeting – Choose specific demographics, interests, and behaviors. You can narrow it down to things like job titles, hobbies, shopping behaviors, and more.

👉 Pro Tip: Start small! Don’t target broad audiences right away. Instead, refine your targeting to people who are most likely to buy.

Step 3: Master Pinterest Targeting

Pinterest works a little differently than Facebook and Instagram because it’s a search engine, not a social media platform. This means people are actively searching for things, which makes it an incredible platform for ads. Here’s how to use targeting effectively:

• Keyword Targeting – Use keywords related to what your audience is searching for. Pinterest will show your ad to people actively looking for similar content.
• Interest Targeting – You can target people based on their interests and past activity on Pinterest.
• Actalike Audiences (Similar to Lookalikes on Facebook) – Pinterest will find users who have similar behaviors to your existing audience.

👉 Pro Tip: Pinterest is perfect for business owners who don’t have an established audience yet! Unlike Facebook and Instagram, where targeting relies heavily on past interactions, Pinterest allows you to show up in front of people actively searching for what you offer.

Step 4: Start With Your Best-Selling Products or Services

If you’re unsure what to promote first in your ads, start with your best-sellers. These are the products or services that have already been proven to sell.

I see too many business owners get excited about ads and launch them for something new or something they’re excited about—without knowing if it will sell. The problem? You’re running an ad without proof of demand. Instead, focus on products/services that have already converted, and scale from there.

Look at past sales data – What’s consistently selling?
Check engagement – What do people ask about the most?
Think about your customers – What’s solving their biggest problem?

Running ads on something that already sells well increases your chances of success and makes your ad spend worth it.

Why Ads Are a Game-Changer for Your Business

I used to think that I just had to work more, put in longer hours, and constantly hustle to grow my business. But then I ran my first ad and realized something: for every dollar I spent, I was making $3 back.

Instead of relying solely on organic marketing, I was able to put my offer in front of the right people fast. No more waiting for SEO to kick in or hoping social media posts would gain traction. Ads allowed me to scale my business quickly and predictably.

Just the other day, I spent $11 on an ad and made $470 in return. Now, this doesn’t happen every single day, but it proves why ad targeting is so powerful. When you’re only paying to reach warm leads who have already shown interest in what you offer, the return on investment is huge.

Want to Learn How to Set Up Ads That Actually Convert?

If you’re ready to stop guessing and start running ads that actually bring in sales, my Pinterest Ad Strategy course walks you through exactly how I set up my ads—from targeting, to budgeting, to tracking conversions.

It’s a 90-minute training that shows you step by step how I use Pinterest ads to generate sales consistently.

Inside, you’ll learn:

• How to create high-converting Pinterest ads even if you’re new to paid ads.
• My exact ad setup process, including audience targeting, budget tips, and creative strategy.
• How to track and optimize your ad performance to make sure every dollar spent is working for you.

🎯 Join the course here: Pinterest Ad Strategy Course

Targeting the right audience on ads is the secret to running profitable ad campaigns. The better your targeting, the better your return on investment.

The best part? Once you have the right strategy in place, ads will do the heavy lifting for you—so you can grow your business without spending all your time marketing.

You know what makes my day? Celebrating those small wins that feel like a big deal—like when I see an entrepreneur take one tiny step that completely changes their momentum. These little moments lead to massive change, and today, I want to remind you just how powerful those small wins truly are.

Big Success Is Built on Small Wins

We recently launched Version 2 of Wordsmith, and while it was an exciting milestone, I can’t help but look back on all the tiny moments that led us here. It’s easy to focus on the big victories—the major launches, the big revenue milestones, the growth. But the truth? It’s the small, daily steps that made those big wins possible.

There were so many moments where I felt like I was moving slowly. Where progress felt like it was taking forever. I run my business while being a stay-at-home mom to four amazing kids—two of whom we homeschool, and two who are still in the stage where they need me every minute of the day. Some days, I felt like I wasn’t getting enough done. Other days, I saw small sparks of progress that reminded me I was on the right path.

So today, I’m pausing to celebrate. This big milestone? It’s really a collection of all the tiny bits of work that stacked up over time. Every late-night brainstorming session, every email sent, every test run—all of it led to this moment.

Your Small Wins Matter (More Than You Think)

Maybe for you, it’s finally hitting ‘publish’ on that blog post you’ve been sitting on. Or sending an email to a potential client. Or setting up that sales page. These might seem like minor steps, but they add up. Each time you take action, even if it feels small, you’re building momentum toward something bigger.

A few ways to start stacking those wins:

• Write down one thing you accomplished today—even if it’s small.
• Recognize the effort behind your work, not just the end result.
• Celebrate progress, not just completion.

Why Celebrating Small Wins Helps You Stay Motivated

When we focus only on the big picture, it’s easy to feel overwhelmed. The finish line can seem so far away that we forget to acknowledge how far we’ve already come. But when you start celebrating small wins, something incredible happens:

1. You build momentum. Every small win is proof that you’re making progress, which keeps you moving forward.
2. You stay motivated. Seeing progress, even in tiny increments, fuels your motivation to keep going.
3. You shift your mindset. Instead of feeling like you’re always chasing success, you start seeing that you’re already succeeding.

Think about it—if you only allow yourself to celebrate when you hit the “big goal,” you’re robbing yourself of so many moments of joy and motivation along the way.

Small Wins Are the Foundation of Every Major Success Story

It’s easy to look at successful entrepreneurs and assume they had some big breakthrough moment that changed everything. But if you dig deeper, you’ll find that every success story is built on small, consistent actions.

The bestselling author didn’t write their book in one sitting—they wrote a little bit every day. The six-figure business owner didn’t build their empire overnight—they showed up consistently, refining their strategy as they went.

Every successful entrepreneur you admire? They started with small wins. And if they can do it, so can you.

How to Create a Habit of Celebrating Small Wins

If you’re ready to make this a habit, here’s how to start:

1. Keep a Daily Win Journal

Each day, write down one small win. It could be as simple as “sent an email to a new lead” or “wrote the first paragraph of my blog post.” Over time, you’ll see how much progress you’re making.

2. Share Your Wins With Others

There’s something powerful about saying, “Hey, I did this today!” Whether it’s a business friend, a mastermind group, or even your audience on social media—sharing your wins helps reinforce their importance. Something I would like to do is share these little wins more online. I usually just share them with my husband or sister.

3. Reward Yourself Along the Way

Set up mini-rewards for hitting small milestones. Maybe after completing a week of consistent work, you treat yourself to your favorite coffee. Maybe after finishing a project, you take an afternoon off. Rewards make progress feel fun and exciting.

4. Shift Your Focus From “Done” to “Progress”

Instead of only celebrating when something is finished, start acknowledging the steps it took to get there. You don’t have to wait for the big moment—celebrate the little moments along the way.

If you’re like me, you probably don’t stop often enough to reflect on how far you’ve come. We get caught up in what’s next—the next launch, the next goal, the next step. But today, I want you to do something different:

Pause. Breathe. Take a moment to tell yourself how proud you are of the work you’ve done.

Success isn’t just about the big moments; it’s about the tiny ones that got you there. Keep stacking those wins, and before you know it, you’ll be looking back at how far you’ve come, too.

Content Prompt: Sometimes the thing we want the most feels out of reach. But here’s the truth: [specific transformation] is possible. Let me show you how we can make it happen, together.

Copywriting Formula: Future Pacing

One of the biggest barriers to action? Doubt. When your audience isn’t sure they can achieve the transformation they want, they hesitate. That’s where Future Pacing comes in. This formula works by painting a vivid picture of their success, helping them see what’s possible when they take the leap.

This formula works because:

• It builds excitement by making success feel tangible.
• It removes doubt by showing them the path forward.
• It creates emotional connection by helping them imagine their future self.

By guiding your audience through a vision of what’s possible, you’re not just selling a service—you’re giving them hope and momentum. You’re helping them believe that their transformation isn’t just a dream—it’s within reach.

Wordsmith Instructions

Write a [blog, caption, newsletter] post that paints a detailed picture of the transformation clients can achieve through my service. Use vivid language and emotional storytelling to bring the vision to life, and end with an encouraging CTA.

New to Wordsmith? Here’s the deal—Wordsmith isn’t just about writing content; it’s about crafting a message that resonates. If you’ve ever struggled with getting your audience to see the results you offer, this prompt will help you create content that bridges that gap. Wordsmith takes your ideas and turns them into on-brand, compelling content that makes your audience believe in what’s possible.

How to Use This Prompt

Here’s how to bring the “It’s Possible” prompt to life:

• Start with the dream. What is the transformation your audience craves?
• Show them the path. How does your service help them achieve it?
• Make it real. Use storytelling, client success stories, or vivid examples to paint the picture.
• Invite them to step in. End with a CTA that makes action feel natural and exciting.

Information Needed About Your Business

To make this prompt powerful, focus on these key details:

• What transformation does your service provide?
• What’s holding your audience back from achieving this on their own?
• How does your process make it easier or more achievable for them?
• What’s the first step they need to take to make this a reality?

When you clearly define these elements, your content won’t just inform—it will inspire action.

Example Post Using This Prompt

What if creating content for your business actually felt easy?
Imagine waking up, sipping your coffee, and knowing exactly what to post that day. No scrambling for ideas, no second-guessing your words—just confidence that your content is working for you, connecting with your audience, and bringing in the right people.

Sounds like a dream, right? But here’s the thing: It’s possible.

For so many entrepreneurs, content creation feels like an uphill battle. You know showing up online matters, but figuring out what to say (and how to say it) is overwhelming. That’s why I created Wordsmith—to give you the structure, the strategy, and the confidence to create content that works without the stress.

With Wordsmith, you’ll have done-for-you content prompts, strategic guidance, and a seamless way to turn ideas into action. No more staring at a blank screen, no more guessing—just powerful messaging that helps you grow.

The future where content feels effortless? It’s closer than you think. Let’s make it happen. Sign up today and start creating with confidence.