For Entrepreneurs

5 Secrets to Growing Your Social Media Following

I'm Elena!

The founder and dreamer behind Modern Market, Just because you started a business doesn't mean you have to do it all alone. I believe that purpose fuels passion & help creative entrepreneurs with ready-to-go resources that lead to more profitable, sustainable business growth.

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It’s no surprise that social media is one of the best tools to grow your business by connecting with more clients or customers. Although social media has changed a lot over the years, one thing stands true; People will seek to connect with people and brands that they love.

But as business owners, it’s easy to feel like we’re just not finding the right people online. Scaling a following is a lot of work, and often enough, it’s tied to not having a solid social media strategy. So in this article, I figured it would be fun to list five tips that have helped me the most when it comes to growing a social media following.

Social media continues to grow as the primary method of connecting with ideal clients and customers, so knowing how to use it effectively can be your key to success in business. Although it can be tricky to master, it’s also an essential marketing channel that you should absolutely be using if you haven’t already. While your friends and family members will always be your first fans, you can go beyond this by creating a social media following of people who are truly interested in your brand and what you have to offer them. Here are five steps to grow your social media following and connect with more ideal clients and customers through social media channels like Facebook, Instagram, Twitter, and Pinterest.

#1. Be Authentic 

To connect with your ideal client and build a loyal following, you must be yourself. Social media is all about sharing information and connections; it’s not about contrived sales pitches. The more authentic you are on social media and across all your marketing efforts, the better clients will respond to you and your business. And if they don’t respond well? Then they probably aren’t your ideal client anyway—and you needn’t waste time trying to win them over.

#2. Create Content Pillars 

A content pillar is a structure or framework for your brand. Most successful brands have more than one: HubSpot has six, and Zappos has five. Content pillars are there to help you develop specific types of content. So start brainstorming what kind of pillars and strategies might work best for your own business. Remember: It’s not an exact science! If it were, we’d all be doing exactly what everyone else was doing (which would make us interchangeable with our competitors). Just make sure your pillars and strategies give you room to be creative and differentiate yourself from others in your industry over time.

After testing many different types of content pillars, I’ve found that the following five have done the best for small business owners. 

  • Personal – Sharing things about who you are
  • Engaging – Questions, polls, posts that people can easily engage with.
  • Promotional – Sales, promotions, and other kinds of pitches.
  • Passion – Why you do what you do. 
  • Educational – Sharing helpful tips is a great way to help others and position yourself as an expert in your industry.

By covering these five content pillars, you’ll have enough range in the content you share. Instead of having a page that only posts sales pitches and promotional material, or one that only shares personal posts, you’ll have a perfect balance in the type of content you share and content your audience will be excited to see.

These are the same content pillars I use when I create captions for our Curated Captions members. This way, my clients have a whole month of content ready to go and have the perfect mix of captions.  

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#3. Engage With Ideal Clients and Customers

If you have a business, chances are you spend a lot of time using social media in hopes of connecting with your ideal customer or client. The key with social media is realizing that not everyone will be part of your online community—focusing on ideal clients and customers will help your business grow more effectively. When building your following, find ways to connect with people who need what you offer. For example, if you own a personal training business, share tips for putting healthy habits in place or useful tips for eating clean and cutting out processed foods. You’ll not only engage new potential customers but also show off your expertise.

#4. Develop Stronger Relationships

This is a key component of any social media marketing strategy. You can create many connections without necessarily developing relationships (or scaling your business), but these connections will be few and far between. In order to grow your social media following, you need to build a strong connection with the right kind of people. Don’t just post content, and disappear but make sure to take time to engage with others, especially those who are taking the time to engage with your content.   

#5. Post Consistently 

Consistency is key in everything you do. It’s easy to get stuck in a routine, but if you want your social media following to grow, it’s essential that you post consistently. You never know where new clients might come from and showing up consistently will pay off quickly when it comes to anything you do in life and business. 

Although social media continues to grow and provide a wide range of ways for you to promote your brand, there are a few things you should always remember: make it personal, use images that represent your brand, build an audience over time, and don’t just push out content. Post with a purpose and make real connections with the right people. All of these will help ensure that your efforts pay off in a big way.

It’s up to you as an entrepreneur to decide what works best for your business—but following these five tips should be part of every strategy.

Don’t forget; Behind every brand, there’s a passion and a story.

Start sharing yours today. Grab that free month of captions to get started!


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I'm Elena
the founder & dreamer behind Modern Market

Just because you started a business doesn't mean you have to do it all alone. I believe that purpose fuels passion & help creative entrepreneurs with ready-to-go resources that lead to more profitable, sustainable business growth.

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