A question I often get is about Facebook Advertising. Does it work? Is it worth it? It’s something people email me about, ask me on Facebook, discuss in my private Facebook group. After publishing my income reports and showing that I spent money on advertising, it has brought even more questions my way, and I’m so excited to answer them today.
Most of you who are reading this probably have tried to use Facebook advertising and either lost money or quickly booked some new clients. This article is here to tell you exactly what will make your Facebook ads work, what won’t.
I have spent plenty of money on Facebook advertising. Plenty of losses and gains. I’ve spent money on ads that brought me nothing but negativity and money on ads that have connected me with some passionate creatives and made it possible for me to scale my business. There are so many possibilities with advertising, and what I think is most important is understanding how they can work for you.
I have made over a million with my business promoting different products and services, including Lightroom Presets, Social Media Captions, and even CRMs. Much of that money was made before ever spending a penny on Facebook. Before spending money on advertising, I had many months making anywhere from $10,000 to $14,000 a month without spending a single dollar in any digital advertising. Facebook advertising wasn’t even an option for me when I started my business, and I surely didn’t have a large enough budget to ever consider investing in any type of advertising when I first got started. So with that being said, let’s dive into what works and how to avoid possible BIG financial mistakes.
WHAT MAKES FACEBOOK ADVERTISING WORK?
THE ONLY THING FACEBOOK ADVERTISING WILL DO IS AMPLIFY YOUR CURRENT BUSINESS STRUCTURE AND RESULTS
And that’s not always a good thing!
THIS MEANS THAT IF:
- your business is set up correctly
- you have a business plan and strategy to reach your goals
- your work is something you are absolutely proud of
- you stand 100% behind your passion and work
- your pricing is set up to bring in profits and create value-based 100% on your personal goals
- understand exactly who your dream client is
- have excellent customer communication skills
- know how to make clients value your service
- have a strategy in collecting potential leads
- know exactly how to close the booking deal
- have a loyal client base that trusts you
- have a brand that people recognize
- put a ton of time into your business
- you have a strong business workflow that keeps you on track
- have a style that is unique
- you have clients who rave about your service
- know that the clients you have will recommend your business to others and return to you over and over again
FACEBOOK ADVERTISING WILL WORK AMAZINGLY FOR YOU
It will literally take every aspect of your current business and quickly help you amplify the results. Facebook ads will ONLY work for you if your business is set up correctly. I can not stress this enough for those of you who are thinking of not just Facebook advertising but any business advertising that will require you to invest a large amount of money.
Now Facebook (or any advertising) will blow your money quicker than you can imagine if your business is currently not set up correctly. If you currently have a business where you feel frustrated with how it’s working, you are either not bringing in enough clients/customers, people don’t value what you do, and you don’t have an overall business strategy; advertising is not for you (YET).
This certainly does not mean that it won’t ever be for you, it just means that we have to get it set up correctly first, get everything lined up how it should, go over your goals, make sure that your pricing is where it should, make sure that your brand and website is the best version of your business, and put in a booking strategy that will quickly turn potential clients into loyal clients that are quickly referring more and more loyal customers your way.
THIS MEANS THAT IF:
- your business is not set up correctly
- you have no idea how to reach your business goals and don’t know how to make it happen.
- your work is something you are still perfecting
- stand 100% behind your passion but are still struggling to get it where your vision is
- your pricing is set up based on what you read online, or worse, 100% based on someone else’s pricing
- know you want clients to value you, but have no idea what that person looks like
- have a hard time staying on top of communicating with clients
- don’t know how to make clients value your service
- don’t have a strategy in collecting potential leads
- you don’t know exactly how to close the booking deal; right now it’s like a hit or miss. Sometimes they book you, and other times you never even hear back from them.
- don’t have a loyal client base
- have branding in your head but haven’t been able to really nail it down in real life
- feel like you don’t have a good workflow and your are constantly stressed about the amount of work you need to get done.
- you haven’t yet found your style, and are still jumping around a lot. You’re not yet creating consistent work.
- put a ton of time into your business but aren’t seeing the return
- you have clients who don’t seem to value the amount of effort you put into your work
- Your current clients aren’t really helping you grow your client base
Facebook (or any type of advertising) is not for you YET.
I’m not saying that if you read that list and said “yep” to every single one, I’m saying that even if 5 of those things lined up with how you feel about your business, it’s not yet time to spend any money in advertising. I also made sure to underline the yet part, because just because your business isn’t ready for it now, certainly doesn’t mean it won’t ever be ready for it!
THE TRUTH IS THAT ADVERTISING IS NOT GOING TO BUILD YOUR BUSINESS FOR YOU
Advertising is awesome; I love using it to grow my business. But take it from someone who had used it before being ready, and lost money, any type of advertising will not put in the hard work you have to do to create a successful business.
Put in the hard work, figure out what works and what doesn’t. If you’re someone who is currently not fully satisfied with their business and wants to learn the correct way to set up their business, how to find the right clients, pricing yourself correctly, and understand that running a successful business has a lot more to do with following the right strategies and plans that blindly trying different things then I would love to help.
My business class teaches you everything from start to finish and comes with access to a private online group where I can help you on a more personal level. I don’t want to talk too much about it in this blog post, but seriously, even if you have a tiny piece of you wonder if THIS class could help you, I’m telling you right now, it will!
Back to Facebook ads: Let’s say that you fall under the category of Facebook ads working great for you, then here are a few important things you need to do when setting up ads!
START SMALL AND BE CAREFUL
People I talk to about ads often come back with “omg, there’s no way I could spend that much in ads a day! That’s absolutely insane!” I can not stress this enough, and that’s why it’s on the top of the list, but start small! VERY small. $1 a day will end up being $30 a month. If you spend $5 a day, it will end up being $150 a month. The nice thing with social ads, you can start small.
CREATE A LANDING PAGE
Make sure that you link it to your website! Better yet, create a special page on your website that will give them a nice welcome, talk to them more about what you have to offer and most importantly, have a way for them to fill something out to reach you or get on your email list!
CUSTOMIZE THE TEXT
This one is simple but so important. A lot of people don’t even realize this is possible. When you add a link to Facebook, it will automatically put an image and text from that link. You’ll see the larger ‘header’ text and the smaller text. CLICK on them to edit them!
WHAT ARE YOU PROMOTING, AND HOW MUCH DOES IT COST?
Always make sure to look at how much the service is you are selling and how much it took you to gain that new client/customer. Spending $100 is a lot, but when you keep adding those numbers up, the return is actually pretty good.
Let’s pretend like for every $100 you get a new $500 client.
- $100 in ad spend, you’ll make $500
- $200 in ad spend, you’ll make $1000
- $300 in ad spend, you’ll make $1500
- $400 in ad spend, you’ll make $2000
- $500 in ad spend, you’ll make $2500.
That’s a great return. If you could continue this structure long-term, it would be super easy for you to keep finding more clients using Facebook advertising.
EXPLORE WHAT WORKS
Facebook advertising has worked great with me, but it certainly is not the only way to utilize advertising. Business owners might also see great results using something like Instagram, and those who offer a physical product might benefit most from using Pinterest, a local flower shop might see best results in using Google ad words! As you can see, there’s a lot out there and what works for one person, might not for another. It’s important to try different things to see which one will be best for you and your business.
But remember, any form of advertising will only work if you have a business that is set up correctly. If you need help in building a successful business, then I would love to help you!
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