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CLICK HERE TO DOWNLOAD SOCIAL MEDIA MARKETING WORKBOOK

Since launching our Social Media Membership, we’ve had numerous requests for a workbook, and I’m thrilled to finally release this pretty little thing. It’s a 29-page workbook covering our marketing strategy. We even made sure to include 10 ready-to-go captions so you can jump right in and put this strategy to use!

Social media marketing has proven to be an effective means of boosting traffic and brand awareness for businesses of all sizes, which means that more and more companies are looking to get in on the action. The only problem? Creating a social media marketing strategy can seem like a daunting task, especially if you’re not sure where to start. But by following these three steps and using the Social Media Marketing Workbook, you’ll be able to create a great social media marketing strategy that works for your business.

The best social media marketing strategy is all about connecting with people—specifically, it’s about identifying who you want to reach and then how you want to reach them. Defining your target audience will help inform what content you should share (and when), how you interact with your followers, and which networks are right for your business. So start by defining who exactly you’re trying to reach before getting started with this social media marketing workbook.

CLICK HERE TO DOWNLOAD SOCIAL MEDIA MARKETING WORKBOOK

DOWNLOAD INCLUDES:

29 Social Media Guide
Social Media Strategy
10 Curated Captions
Social Stats Page
Goal Plan Page

Here’s a quick look at some of the pages;

CLICK HERE TO DOWNLOAD WORKBOOK

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I’ve been thinking a lot about goals lately. You know, those big, bold dreams we scribble in our journals at the start of the year, promising ourselves we’ll make them happen. 

So, let me ask you – what’s on your goal list for this year? If any of those aspirations are tied to growing your business (and I have a hunch they might be), then I’m super excited for you to keep reading this newsletter. 

Now, let me tell you, I’ve walked down that road of trying to do it all alone, and let’s just say, it’s no walk in the park. That’s why I’m a firm believer in the power of partnership. It’s about keeping each other motivated, accountable, and on the path to smashing those goals.

So, here’s a little nudge from me: How about we team up and make magic happen together?

Through my journey, I’ve learned something vital – going solo is tough. But with a partner, it’s a whole different ball game. It’s about staying on track, being consistent, and truly achieving those goals for the year.

And oh, do I have something exciting for you! We’re shaking things up in the Wordsmith Membership in a BIG way, and trust me, you’ll want to be part of this.

NEW YEAR SALE ALERT! 

Wordsmith is usually $39, but let’s face it, so many entrepreneurs yearn to ace social media but struggle with consistency and content. For a limited time, I’m slashing the price to just $9.99! Lock in this rate and embrace a social media content strategy that provides you with captions for the entire year.

MARKETING STRATEGY BUNDLE

You’ll also gain access to my personal marketing strategy. This gem helps you connect with your dream clients without over-relying on social media. We’re all about outsmarting algorithms and empowering small business owners. Sign up, and you’ll find some helpful videos waiting to guide you through it all.

CONTENT GALORE 

No more waiting for monthly content drops. We’re unlocking the entire Wordsmith library! Now you can plan your content way ahead. Plus, my team of writers and I will keep adding fresh, engaging captions monthly. Think of it as an ever-expanding content universe!

YOUR PERSONAL WRITING ASSISTANT 

And here’s the cherry on top! We’ve been working tirelessly on a custom AI writing assistant. Imagine prompting Wordsmith with a simple idea, like “balancing work and family life,” and voila, you get a beautifully crafted caption in seconds. 

These aren’t your run-of-the-mill, easily recognizable AI captions you can spot from a mile away. We’re talking about heartfelt, genuine captions that will resonate deeply with you and your audience. 

And to make it just perfect, I’ve dedicated countless hours to studying AI and writing styles, ensuring that every piece of content it generates is nothing short of spectacular. This isn’t just technology; it’s a blend of art and science, fine-tuned to capture the essence of your unique voice.

Our goal is to help you create personalized content swiftly and effortlessly.

IMPORTANT: spots are limited as we launch these new features, so if this sounds like something you’d love to try out then sign up for the free trial today! 

CUSTOM WRITING STYLES 

Along with the traditional writing style, we’ve created a super fun writing style quiz. This will help you develop a unique tone for your content. I’ve poured my heart into it to make it sound authentic and real, and I can’t wait for you to try it out.

So, what do you say? Ready to dive into the world of instant, personalized captions, nail your unique writing style, and access a treasure trove of Wordsmith content? And all this for just $9.99! Let’s make this year count. Let’s do this together! 

CLICK HERE TO JOIN WORDSMITH

IMPORTANT: This price will only be here for a very short time!

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When I first started setting up my email marketing strategy, I spent some time looking at the different options and then eventually decided to go with Mailchimp. It was one of the most popular platforms (at the time). And being completely new to email marketing, I wanted something easy to use and affordable for my small business. Mailchimp was free to use up to 2,500 subscribers, which made it the perfect option. Or so I thought… In this article, I’ll cover Mailchimp vs. Flodesk, and why I made the decision to make the switch over to Flodesk.

Starting from ZERO, I knew I was able to use their platform for free for up to 2,500 subscribers. Not knowing anything about email marketing, I remember that number felt HUGE to me. 2500 on my list? That would be amazing. I figured that if that were to happen, I’d be totally ok with paying for their service and continuing to grow my list. (or so I thought…)

GROWING MY LIST (AND BILL)

Over the years, I continued to build my list. Eventually grew past the 2500 subscribers on the free plan and hopped onto a paid plan. I continued using Mailchimp for a long time. I grew my list to 5,000…then 10,000. 

It was long until I reached 20,000 and 30,000 subscribers. At this point, I realized that with every new subscriber, my bill was growing too. Each month I’d go through my list and clean it to make sure I was only growing my list with people that were actively opening my emails. (However, I didn’t want to pay more for those that didn’t open my emails as much). 

I spent more time minimizing my growing list to avoid the constantly rising cost than actually enjoying email marketing, as I had earlier. Then, I hit 70,000 subscribers, and my MONTHLY bill in Mailchimp was over $700. I spent every single month asking myself…is this worth it?! 

To be honest, I also wasn’t a big fan of Mailchimp. It always felt clunky and glitchy. And spent who knows how many hours frustrated with how complicated it was to create a simple opt-in and segment people into the right audience list and start workflows. Everything was a constant headache, and I had to pay the heavy price tag of $700 monthly for it. 

SWITCHING TO FLODESK

I stumbled across Flodesk and INSTANTLY signed up after seeing their famous tag line “Unlimited emails and subscribers, forever.” Followed by;

You’ll never be penalized for successfully growing your business again.

-FLODESK

You know when you find your dream product and feel like the company instantly get’s what you need? That’s 100% what Flodesk did. They understood what I really wanted and needed for my business and NAILED the execution. 

The simple fact that I could have an email marketing provider that would no longer penalize me for growing my list was huge. And that reason alone was enough for me to jump over from Mailchimp to Flodesk.

If you’re hoping to try Flodesk and need a 50% off link, you’re welcome to use my referral link, which will automatically give you the 50% off as well. Enjoy a 30-day FREE trial. No credit card is needed. CLICK HERE TO GET 50% OFF FLODESK

THE COST OF GROWING YOUR LIST

When you’re first getting started with growing your list. You might not think much about how much a list that’s 70,000 or 100,000+ subscribers is going to cost you per month. It’s easy to forget the big picture. But, the right email marketing platform should serve you in the most positive way, not just as you get started but as you scale your business and list. Mailchimp vs Flodesk (I’m willing to say that Flodesk will come out on top for you as well).

I’ll say it again when I started my list at ZERO, I didn’t even bother to check to see how much a 70,000 list would cost me. So if you’re getting started, take it from someone who’s been there. Make sure to look into the future and partner with a company that won’t penalize you for growing your list. That is the last thing you want. 

SETTING UP FLODESK 

I love using Flodesk so much and saw such great success with building my list that I launched a service to help other business owners to do the same.

Maybe building an email list and getting everything set up and automated has been on your to-do list forever. But you have no idea where to start. And what you really need is someone that can set it up for you the *right way* and actually start seeing your list grow with subscribers who are excited to see you land in their inbox. 

With the Email marketing service, you’ll get a fully set up Flodesk account. Including a strategy with opt-ins to grow your list and an automated welcome sequence to make your new subscribers excited about being on your list. 

EMAIL MARKETING SETUP SERVICE INCLUDES:

• Flodesk set up 
• Custom questionnaire 
• Subscriber segmentation
• Custom welcome sequence 
• Opt-in strategy to grow list

If that sounds like something you’d love to do, send me a message to get on the list! I only take a limited amount of new clients for this service and would love to chat more.

P.S. This service is also perfect for anyone that has read the Mailchimp vs Flodesk article and has decided they would like to switch but feel overwhelmed with the idea of migrating everything over.

Ready for more? Join my newsletter and be the first to know about new articles published on the blog, business tips, and of course, all the best strategies and free resources. There’s a reason this list is 70,000 strong!

There’s no question that social media can be a big help to your business, whether you’re trying to reach current customers or target new ones. There are also many people who say that social media takes up too much of their time, and they don’t feel like they get enough out of the time they spend on it to make it worthwhile. Here are five tips for spending less time on social media without missing out on all the great benefits as a business. These are the same tips I follow when it comes to all my businesses; Modern Market, Wordsmith & The Essential Studio Manager.

THE IMPORTANCE OF USING SOCIAL MEDIA AS A BUSINESS

We live in a digital world. Most people use social media, so if you’re trying to grow your business, you have to be where your customers are: on social media. But there’s more to it than that. It’s no longer enough to just have a Facebook page and hope for people to like it and engage with it—you actually need content and strategies, or you risk losing valuable leads. Take some time out of your day and design a plan that will allow you to maximize your presence without wasting all of your time (or missing out on opportunities). 

WHY YOU NEED AN ONLINE PRESENCE 

There are plenty of reasons why businesses (and individuals) create social media accounts. It’s a way to share content with your audience and spread your business’s name, establish yourself as an expert in your field, network with other businesses or people in your niche, even find a new employee. However, if you’re struggling to keep up with social media while running a business (particularly if you work solo), then it might be time to evaluate how much time you spend on these platforms and how you can still get all the benefits of using social media, without having to spend so much time on social media.

CREATING CONTENT PILLARS

Content pillars are a core component of every successful social media strategy because they take the guesswork out of what to post, making it easy for you to stay on target and have fun with your content. Pillars are relevant topics and themes that keep your audience engaged. The content pillars I’ve always built my content around is: 

1. Personal 
2. Educational 
3. Promotional 
4. Engaging 
5. Passion

Depending on what kind of business you have, you could adjust these content pillars, or change them to something more specific that your audience enjoys.

CREATING CONTENT AHEAD OF TIME 

Write out a schedule for content creation and stick to it. Schedule your social media posts several days or weeks in advance. Utilize tools like Hootsuite, Buffer, or Later to plan content in advance and save yourself time. These apps allows you to create a queue of pre-written posts, which you can then schedule at different times over an extended period of time. This way you’re not having to do all the work on the go and can dedicate one day to plan and schedule all your content. 

TIP: Just because you automate your posts doesn’t mean you can get away with not showing up online. I try to schedule my posts but then push the notification to my phone so I can post it manually and engage during the best time. Which is typically shortly after posting.

SHOWING UP AND ENGAGING WITH YOUR AUDIENCE

Let’s not forget one of the most important ways to participate in social media is to simply show up. Engaging with your audience requires you to use social media as a place for interaction and presence, even if it doesn’t directly lead to sales or customers. Using it only for promotion means you’re missing out on half of its value. Let’s not forget what makes social media great. It’s a place you can connect. Although I’m all for planning ahead and scheduling my posts in advance, one thing I won’t ever miss (or outsource) is the opportunity to show up and connect with real people. 

 Promoting your business or brand on social media is important, but it’s just one use of a diverse and valuable tool. You’ll get more out of it by showing up and connecting with people in your industry on a regular basis. Even if you’re not being asked for advice or solutions, being there to support and encourage others can help build relationships that lead to collaboration later. Sometimes all you need to start is an introduction, so never be afraid to say hi!

EMAIL MARKETING VS SOCIAL MEDIA MARKETING

It’s obvious—email marketing is one of, if not THE, most effective ways to reach customers. If you’re hoping to spend less time on social media, then getting your email list started might also be a really great idea. I learned a valuable lesson after spending years building up my Facebook fan page (back when we could still reach our followers organically) and overnight losing that connection when Facebook pushed new changes on who saw our content. I promised myself I wouldn’t make the same mistake with Instagram or any other social media platform. Instead, I used social media but focused more on building my list. A direct connection to my customer and clients. Thanks to my list, I was also able to spend less time on social media, but still reach my audience directly anytime I sent an email. Email marketing is also just one piece of the marketing puzzle, but a piece that I truly enjoy utilizing. 

LIMITING TIME ON SOCIAL MEDIA CAN HELP YOUR BUSINESS

Many entrepreneurs say that social media is addictive, and believe it’s holding them back from focusing on what really matters. By spending less time on Facebook and Instagram, you’ll be able to invest more time in other areas of your business—and get much more done in your day-to-day operations. Start by determining how much time you currently spend on social media each day, then figure out if that is the best way forward. Figure out how much time you really need to spend on social media, and then make that your goal. Often enough, when it comes to social media it’s easy to let those quick 5 minutes turn into two hours. By being more aware of how we spend our time on social media, we become more productive with how we spend our overall time. 

IT’S OK TO NOT ALWAYS WANT TO CREATE CONTENT 

Being on social media is important because it provides another way for people to engage with your brand and business. But just because social media plays a big role in how we market our business these days, doesn’t mean we should feel obligated to spend all our time on it. I’ve actually had more success with marketing by being less on social media because it’s allowed me to focus my time on other parts of my marketing strategy that so often got pushed to the side. Remember: Social media marketing is just one tiny piece of the marketing game. There are many other ways you can go about marketing your business. What’s most important is that you find a way to market your business in a way that you enjoy. If social media isn’t at the top of your list, then stop making it such a huge priority and instead focus on marketing you enjoy. 

Thankfully, I specialize in creating social media captions that can easily be customized to who you are and what you do. They are perfect for any kind of business owner ready to start showing up online consistently.

WORDSMITH SOCIAL MEDIA CAPTION EXAMPLES:

1) BIG WARM HELLO (PERSONAL)

I haven’t introduced myself on here for a while so I thought I’d do that again. A big warm hello to all of you  My name is [name] and I’m the [girl, woman, man driving force, dreamer] behind [your business name].

When I was [age or time in your time] I fell in love with [what you do] after [an experience that helped you find your passion] and in [year you started your business] I decided to go for it and [your business name] was born.

I spend most of my days [what you typically do for your job] and love every minute of it. For me, what I do is so much more than just a job, it’s something I picture myself doing for years to come because it allows me to [your favorite part of what you do], and I honestly couldn’t imagine doing anything else.

I’m also a [something else you are, parent, mom, occupation] and obsessed with [something you love to do, like spending time with your family, drawing, reading, etc.] in my free time.

I’d love to get to know you a little better, comment below and come say hello and tell me where you’re from, it’s always so much fun to see where everyone is!

2) THE PERFECT FIT  (EDUCATIONAL)

What’s the number one thing you look for when you’re searching for the perfect [enter your job title]? Is it [list a few things like price, style, location, personality, etc]? If you’ve been looking for a [your job title] you’ve probably realized that it can be a little overwhelming at times and I’m here to help you in your search with my 5 best tips on finding the perfect [your job title]! 

[offer tips to help them in their search. ex; if you’re a photographer you might mention that they should view their portfolio to see if they have the right style, or that cheaper prices can sometimes be a red flag]
1. [Tip number one]

2. [Tip number two]

3. [Tip number three]

4. [Tip number four]

5. [Tip number five]

I hope these little tips help you with your search. If you’d love to talk more about hiring me as your [job title] then shoot me a message! I have a few [available appointments, spots, sessions, etc] in the next [week, month, year] and would love to send you some more information to see if we’d be a great fit! 

3) WHERE ARE YOU FROM (ENGAGING)

I’d love to know; where are you from? There are so many new faces, and it’s always fun to see where everyone is located! Most of you probably know, but I live in [your current location] and have been calling this beautiful place home for [how many years you’ve lived there].

Near or far, comment and below and let me know where you’re from!

FREE INSTAGRAM CAPTIONS

You can get a whole month’s worth of social media captions when you sign up for the free trial for Wordsmith. A platform dedicated to helping business owners create great content. I publish new content for you to use every single month!

If you’re a business owner, spend less time on social media without missing out on any of its benefits and be more productive with how you use social media to grow your business.  This will in turn help build your brand and give you back valuable time.  Start by creating daily, weekly, monthly and quarterly goals for yourself on social media so that you can track your results over time. You don’t need to spend hours each day managing your social media pages. Sometimes it comes down to using these marketing tools more efficiently to get the most out of them. 

Ready for more? Join my newsletter and be the first to know about new articles published on the blog, business tips, and of course, all the best strategies and free resources. There’s a reason this list is 70,000 strong!

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When it comes to the world of marketing and advertising, we’re lucky to live in a time where we don’t just have to depend on word of mouth. We can use modern tools like social media to reach thousands of people from around the world. All with just a click of a button.

If you run a business, you probably spend a great deal of time coming up with content to share and know the struggle of content creation. Sometimes it can be hard to know what to say to place yourself as an expert in your industry, so potential clients and customers are eager to hire and buy from you.

So let me let you in on a little secret…

When it comes to social media, it’s not about constantly selling and promoting what you have to offer.

Instead, it’s a place to build a connection.

A place where people get to know you more, learn from you, see what you do and what you have to offer. It’s so much more than a platform to sell. When you start using it as a tool to connect, you’ll see the sales and booking begin to come naturally.

You might wonder why that is…

When you can build a personal connection and create trust, you no longer have to “sell” yourself to potential clients and customers in order to grow your business. Instead, you can use tools like social media to connect with the right people. By having an open conversation, they will naturally learn more about what you do.

The best thing you can do for your business is offer value to those who need it the most. The truth is, I’ve never liked the idea of ‘selling’ to clients and customers. Instead, I love to see it as me educating them about a problem I can help solve and showing them how to do that. 

Here’s a quick example.

Wordsmith is a membership of professionally written social media captions for entrepreneurs. Entrepreneurs can sign up for free and get the first month’s worth of captions for free to see if it’s the right fit. If they choose to stay, they automatically get new captions, delivered every single month.

THE PROBLEMS IT SOLVES:

• It helps entrepreneurs save time because they get professionally written captions every month and no longer need to write them.
• They instantly get a social media strategy built into the captions. Which will help them connect to more customers and clients.
• By using the captions, they can finally show up on social media the way they have always wanted to. 
• They can quickly customize these captions to who they are and what their business is about.

Our software helps photographers and entrepreneurs with clients manage all aspects of their business. And our beautiful presets help others edit their photos. These presets help create their dream style with just a click of a button. 

For me, it’s never about selling, it’s about offering a solution.  

If you haven’t already, take time to think about the problems your business solves for others. How you can change the conversation from selling to having the perfect solution to someone’s problem. When it comes to getting more sales, more clients, or more customers, it comes down to building more connections with people. People who need exactly what you have to offer.

That leads to more traffic to your business.

Which is what we all want, right?

The #1 traffic referrer for my business is direct traffic. And there’s not a great deal someone can do to alter those numbers. The second leading referrer has always been social media. With over six figures made directly from clients and customers finding me via social media alone, it plays a vital role in my business marketing strategy. Lucky for us, the amount of traffic we get from social media IS something we can alter significantly with the right strategy.

Using social media to book more clients, get more customers, or sell more products is 100% possible. But you have to build your foundation on connection instead of selling. A great way to do exactly that is by using the 5-point strategy, which covers not just promoting your business but other important topics you can use to connect with ideal customers and clients. I’ve used this exact strategy for years, and it’s worked incredibly well. 

Download some free captions to try

If you’re ready for more, I recently created a guide going over my entire Social Media Marketing Strategy. I even included some of the social media captions from our Curated Captions membership. You can jump right in and see for yourself how easy it is to use the power of social media to scale your business!

You can download the complete guide for free HERE. 

It’s loaded with helpful tips and tricks, and absolutely perfect for anyone who’s ready to start using a social media strategy that will actually help them grow their business.

Ready for more? Join my newsletter and be the first to know about new articles published on the blog, business tips, and of course, all the best strategies and free resources. There’s a reason this list is 70,000 strong!

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The reason it’s so difficult to talk about because I take it so personal and have poured 10 years of hard work into my business.
To have something like this happen…has been so incredibly hard.

SOMEONE STOLE MY DIGITAL PRODUCTS

I had someone steal my products, upload them for the world to download for free, and had to deal with the fall-out behind the scenes because of it for months. To say it was hard would be an understatement. For a long time, I had no idea this had even happened. It wasn’t until I suddenly saw a drop in sales that made me wonder what had happened.

I had a solid business, great products, and a killer marketing strategy in place. I built my dream business. Months went by until I decided to take a closer look at what happened and discovered the problem.

My best selling products, stolen by a stranger, uploaded for free, for the world to download.
This wasn’t the first time someone had stolen my products. Sadly, I see it happen all the time. It was just the first time this had happened and really affected how my business was doing financially.

HOW IT FELT  

First, I was angry, so angry. Angry at this person for taking what I had worked so hard to build. Then the sadness kicked in. Then doubt. Then some more anger. I questioned what the point was of building a business when someone could come in and just take what they wanted without any consequences.

THE TRUTH: THERE’S VERY LITTLE YOU CAN DO

There’s very little you can do when digital products are stolen, and the damage that occurs because of it happens so incredibly fast.
In the 10 years of being in business, it has been the HARDEST thing I’ve had to deal with, and I’ve never had something made me question what I was doing creatively as much as this.

After a lot of hard work and trying many different things, I managed to get my stolen products taken down. The sad part is that they were up for months without me being aware. Regardless, the damage from having this happened can’t be undone. The only thing I can do now is move forward.

The really sad part about it is that this site is still up, and this person if earning money by stealing other people’s products and letting the world download them for free.

As a creative business, it sickens me to know that there are people that think it’s OK to do this.

It also makes me sad knowing that there are photographers and other creative people that go to these sites to download products for free, knowing they are stolen instead of purchasing them from the actual creator who put so much time into making them.

THIS IS THEFT AND IT’S NOT OK

People might think it’s an innocent thing to do, that it’s just them doing it, but here’s the truth; I am a small business, and pour my heart into what I do because it’s what I love. My family of 5 depending on my business financially. This is not a side hobby, this is what we count on and I know so many other small businesses that are in the same boat. So when someone downloads something for free online…I hope they realize it will affect that creator in a negative way.

It’s not innocent.

It’s not OK.

And as someone who works in the photography industry as a photographer AND creator, I know how common it is for photographers to share digital products. To split costs and do a group buy. To trade preset packs and digital products. I’ve seen threads on Reddit from photographers, specifically asking for my preset collections and listing what all they would be willing to trade for.

I see it happen all the time and know that it’s not just happening to me and my business, but is a massive problem in the digital product world.

What bothers me most about it is because I know the people that are doing it, are photographers. Photographers who are also trying to make a living doing what they love. Photographers who want to be booked by clients who value them, their time, and hard work. I know how much it would hurt them to have clients who just took screenshots of the gallery instead of purchasing prints or digitals from them. They are no different than me. They want to be valued.

Sometimes I wonder how a photographer, in the same creative industry as me, would be OK with stealing from someone online.

THIS WASN’T THE FIRST TIME MY PRODUCTS STOLEN

The first time I found one of my digital items stolen and posted for free I remember reaching out to the other creators whose products were next to mine. I explained what had happened, how upsetting it was, I knew they would be just as upset as me and that if we all stood up together, we could make a change. maybe even put an end to it.

Sadly this is what she said;

“Don’t bother…There’s nothing you can do and talking about it will only make it worse so don’t bring it up anywhere”.

I left that conversation with my head hanging low because I knew they were right. There was so little I could do, and bringing it up could potentially make the problem even worse by drawing more attention to it.

But after having this happen, at such a large scale, I knew I was done being quiet about it because it’s a problem that affects so many small businesses, and I want people to realize it’s not ok.

I WANTED TO QUIT

I had days of wanting to quit because when you spend 10 years building something from the ground up and then have something like this happen, you feel so knocked down from it.

Then, after all the sadness and plenty of support from my husband, who I don’t know how many times had to lift me up over the last few months and remind me that I had it in me to do bigger and better things, I decided that he was right.

Just because something like this happened doesn’t mean that I couldn’t take what I had learned over the 10 years and apply it in a new way.

TIME FOR CHANGE

I took some time to take a look at my business and how I want to move forward and know in my heart that I want to make some changes. To focus not just on one aspect of what I am good at, but the many things I enjoy doing.

The truth is; there’s still plenty of sad days and a little anger towards this stranger, but more so, there’s a drive-in me to do something even more amazing. To use this to push me past my self made limits of what is possible and try something new.

Sometimes bad things in life happen, and they are out of our control. But deciding how to move forward will always be up to us.

CHOOSING TO SEE OPPORTUNITIES

We can choose to see the opportunities rather than feel defeated. We can see hard times as things that strengthen us in the long run.
I’ll continue working hard, just in a new way. I’m putting the days of sadness, anger, doubt behind.

CHANGE IS UNCOMFORTABLE BUT NECESSARY

Here’s what I know for sure; Change is uncomfortable but necessary.
My biggest wish is for you to be here for it all. I’m turning a new page, with a new dream and, most importantly, hope.

The last few months were incredibly hard, but I’m more than ever excited about what’s to come. To each of you who have shown support to me and my business; thank you for always being there. You have no idea how much that means.

This wasn’t easy to share, it wouldn’t have been easier to just keep it all to myself, but I felt it was important to share what happened so I can truly put it behind me and move forward.

I spent the last week re-vamping my homepage and re-organizing the blog and want to put more effort into adding new content here to help all of you.

HERE’S WHAT I’LL BE DOING NEXT

After 10 years of being in business, I’ve built a striving photography business, a million-dollar e-commerce site, and The Essential Studio Manager, which is a software used by thousands of photographers around the world to manage their photography business.

Simply put; I bring a lot of knowledge to the table when it comes to building businesses, managing, and scaling. I love taking ideas, making a plan, and making it happen. It’s what I love to do, and it ties perfectly into what I love to do. Helping other business owners build and scale their own business.

There are big things ahead, I can feel it.

I can’t wait to share everything I know with you, so you can use these same methods with making your dreams a reality too.

Here’s to bigger and better things.

And to the person who stole from me; You’ll never personally know me. You’ll never know the pain you put me through or the struggle I had to face because of your action. Stealing my digital products seemed so innocent to you. You probably had no idea that my family was financially dependent on my business and that your actions would push us to have to move from a home we loved and start over again.

As hard as this was for me, I also know that I have I am strong enough to push past this and continue doing great things with my life and business.