If you’ve ever felt exhausted trying to keep up with social media trends just to stay visible, let me introduce you to one of the BEST platform for passive sales: Pinterest. Unlike Instagram, where your posts disappear into the void within a day (or even hours), Pinterest works differently.

It’s not a social platform like most everything thinks—it’s a search engine. That means the content you post today has the power to bring in sales weeks, months, even years down the line.

And that, my friend, is the kind of marketing I can get behind.

How Pinterest Works Differently From Social Media

Most social media platforms are designed to keep people engaged on the platform itself—endless scrolling, short-lived posts, and constantly shifting algorithms. Pinterest, on the other hand, is designed to send people off the platform to find what they’re looking for.

Think of it like this:

• Instagram = Content disappears fast. You have to keep posting to stay relevant.
• Pinterest = Content builds over time. One pin can send traffic to your site for years.

Why Pinterest Is Perfect for Passive Sales

Here’s the magic of Pinterest—it connects buyers to your business at the exact moment they’re looking for a solution.

Think about how people use Pinterest. They’re searching for inspiration, ideas, and things to buy. Whether it’s a Lightroom preset, an online course, or a physical product, they’re already in the mindset to take action.

This is why Pinterest drives some of the highest-converting traffic compared to other platforms. People aren’t just scrolling mindlessly; they’re searching with intent—and when your product pops up as the solution? That’s when the magic happens.

How I Use Pinterest to Make Passive Sales

Step 1: Optimize Your Website for Pinterest Traffic

Before you even start pinning, make sure your website is ready to convert visitors into customers.

• Create clear landing pages for your products, services, or freebies.
• Have an email opt-in to capture leads from Pinterest traffic.
• Use strong CTAs (calls to action) that guide visitors toward making a purchase.

Step 2: Create Pins That Drive Clicks

Pinterest is a visual platform, so your pins need to be eye-catching and click-worthy.

Here’s what works for me:

• Bold, easy-to-read text overlays.
• Text heavy pins (My audience loves these kinds of pins!)
• High-quality images that stand out in the feed.
• Vertical (2:3 ratio) graphics for better visibility.
• Clear descriptions that include relevant keywords.

At the bottom of this blog post, you’ll see four Pinterest pins I designed for this article. I built this into my site using Showit, so I don’t have to waste time designing new graphics from scratch. I simply screenshot them and upload them to Pinterest!

Step 3: Pin Consistently

Unlike social media, where you have to post multiple times a day to stay relevant, Pinterest rewards consistency over time.

→ Pin 5-10 times per day (mixing your own content with curated content).
→ Work Pinterest into your workflow. With every article I write, it gets pinned to Pinterest. Since I publish multiple articles a week, I am constantly creating new pins.
→ Keep your boards organized and niche-specific. Content that’s not relevant to my work, I put into secret boards.

Step 4: Run Pinterest Ads for Passive Sales

This is where things get exciting. If you really want to scale your passive income, Pinterest ads are a game-changer.

I’ve personally scaled my business using Pinterest ads without relying on social media. My best-performing ads have been running for over two years with no changes—and they’re still bringing in daily sales.

If you’re curious about how to set up Pinterest ads the right way, I teach my exact system in my Pinterest Ad Strategy Course. It’s a 90-minute training that walks you through how to set up high-converting ads, target the right audience, and get sales on autopilot.

Check it out here: Pinterest Ad Strategy Course

Final Thoughts: Why Pinterest Should Be Part of Your Marketing Strategy

If you’re tired of constantly having to show up, create, and post on social media just to stay visible, Pinterest is your answer.

It’s a long-term marketing strategy that helps you attract customers without the burnout. Once your pins are out there, they keep working for you—bringing in traffic, leads, and passive sales without the constant effort.

Using Pinterest organically is a great start to get some traction, but if you’re ready to speed up the process even faster, my Pinterest Ad Strategy Course is here to show you exactly how to do it. I break down the entire system step-by-step so you can start running profitable ads with confidence.

Curious about how a simple mailing list can transform your business? Well, you’re in for a treat! Here are the email marketing strategies I used to grow my list from ZERO to over 100,000 incredible humans – just like you. And trust me, it’s not just a story of numbers; it’s about mastering email marketing strategies to build genuine relationships, facing challenges head-on, and embracing every lesson learned.

Beginning Your Email Marketing Journey: Essential Strategies

Oh, those early days! Remember when you first stepped into something brand new, and it felt like wandering through a maze without a map? That was me, stepping into the world of email marketing. Eager to grow my list using effective email marketing strategies, I initially felt like I was fumbling in the dark. Everywhere you turn, people talk about the importance of email marketing strategies in building your list, but it’s like there’s a secret handbook no one’s sharing.

Unlike the world of social media, where everything is out there for you to see and learn from, email marketing felt like a closed door. It was this private, elusive world, and here I was, standing on the outside, full of dreams to build my list but clueless about where to start.

What do you say? What do you write? How often do you reach out? These questions swirled in my head, just as they probably do in yours. Believe me, when I first dipped my toes into these waters, I was right there with you – filled with questions and a heart full of hope, trying to find my way. But, oh, what a journey it’s been!

The Art of Crafting Your Email Marketing Voice

In the early days, I grappled with what to say. Most of my emails were heavily promotional, pushing my digital products and services. It was what I saw most companies doing (think about the hundreds of emails that land in your inbox each week), and I thought it was the way to go. But something didn’t feel right. I wasn’t enjoying the process. It felt more like a sales pitch than a genuine connection. That’s when realized that while marketing and sales knowledge are important, what I truly craved was a personal, authentic connection with my audience. So, I decided to shift my focus from selling to serving. This wasn’t just a change in strategy; it was a change in mindset. It completely went against the grain of what others were doing, but I didn’t care. It felt right.

Embracing Authenticity in Your Email Marketing Approach

This shift to focusing on serving rather than selling was the turning point for me. Suddenly, writing emails became a joy. It was no longer about what I could get, but about what I could give. This approach resonated deeply with my subscribers. They could feel the authenticity, the shift from transactional to relational. It was this authenticity that supercharged the growth of my list. More than just growing numbers, I was nurturing real connections.

Creating Heartfelt Content: A Key Email Marketing Strategy

The real turning point came when I realized it’s not just about sending emails; it’s about connecting. I began sharing more than just updates – I shared life lessons, failures that turned into stepping stones, and little victories that felt huge. Every email became a piece of my heart, sent out into the world with hope. And guess what? That hope came back to me, tenfold, in the form of engaged, passionate subscribers who resonated with my words.

The Role of Irresistible Freebies in Email List Growth

One word: Freebies. But not just any freebies. I’m talking about those heart-crafted, value-packed gems that people can’t resist. Whether it was an insightful e-book, a helpful guide, or a set of beautiful templates, each freebie was a token of my appreciation for their time and inbox space. It was my way of saying, “Hey, I see you, I appreciate you, and I’m here to add value to your life.”

But here’s our little secret: I optimized the sharing of personal resources that had a significant impact on my business. Utilizing Flodesk was a game-changer for me. It made creating and distributing opt-ins for my resources incredibly straightforward and effective. The ease of designing eye-catching, engaging opt-ins allowed me to get my resources in front of more people, without the headache. 

And trust me, when you’re using a platform that automates the whole process for you, it becomes much easier to grow your list.

And then there’s Pinterest – an absolute powerhouse. Unlike traditional social media platforms, Pinterest works like a search engine. So, when someone search for a business planner, guess whose shows up? Yep, mine! The beauty of Pinterest is that you don’t need a massive following to get your content seen by the right people. This aspect was crucial, especially when starting from scratch. It meant that growing my email list became a lot more feasible, even without a large social media presence to begin with.

Using these tools, I was able to connect my free resources with those who needed them most. It wasn’t just about giving something away for free; it was about providing real, tangible help. This approach didn’t just add to my email list – it built a community of engaged, grateful individuals who found true value in what I had to offer.

Unlocking Email List Growth: Proven Email Marketing Strategies

In my own experience, a few key email marketing strategies have been instrumental in not only increasing the numbers but also in cultivating a list brimming with engaged, interested subscribers. Now, I’m excited to share these tried-and-tested techniques with you. These are the strategies that have made the most significant impact for me, and I believe they can do the same for your list. Whether you’re just starting out or looking to expand your existing list, these tactics are all about creating genuine connections and providing value that resonates with your audience. Let’s dive into these game-changing strategies and explore how you can use them to grow your email list effectively.

Captivating Freebies:

Everyone loves a good freebie, especially when it’s packed with value. Think about what your audience would find irresistible – an ebook filled with insider tips, stunning presets for photographers, handy printables, or comprehensive lists that simplify their lives. Offering these free digital downloads in exchange for an email sign-up is a fantastic way to grow your list. It’s not just about giving something away; it’s about showing your audience the kind of value they can expect from you.

Discounts for First-Time Shoppers:

Encourage newcomers to take the plunge with a special discount on their first purchase. This is a classic, yet effective way to turn casual browsers into subscribers and customers. It’s a small gesture that can lead to a lasting relationship, showing them that their decision to engage with your brand is valued and appreciated.

Personalized Price Lists for Potential Clients:

If you’re in a service-based industry, sharing a tailored price list can be a powerful tool. It’s more than just a list of services and prices; it’s the beginning of a personalized conversation with potential clients. When you attach this information to your email sign-up, you’re not only providing valuable information but also opening the door to further engagement.

Interactive Content:

Engagement is key, and interactive content is a fun way to achieve it. Create quizzes, polls, or surveys that not only entertain but also provide insights into your audience’s preferences and needs. This approach not only encourages sign-ups but also enhances your understanding of your audience, allowing you to tailor future content and offers.

Hosting Free Online Workshops or Webinars:

This is a powerful way to demonstrate your expertise and offer real value to your audience. Choose a topic that resonates with your audience’s interests or pain points, and provide actionable insights. In exchange for this valuable content, participants can sign up for your email list. This approach not only boosts your list but also establishes you as an authority in your field.

The Unmatched Value of an Email List

Let’s turn our focus to the powerhouse of digital marketing – the email list. You might wonder, with all the social media buzz, why focus so much on an email list? Well, let me share some enlightening stats and insights.

First off, did you know that for every $1 spent on email marketing, the average return is a staggering $42? That’s an ROI that’s hard to ignore. In a digital landscape flooded with various marketing strategies, email consistently delivers a return that can transform the way we do business.

But beyond the numbers, there’s the power of having direct access to your audience. Unlike social media, where algorithms can change overnight and impact your reach, your email list is yours. It’s a direct line to your audience, unfiltered and unaffected by the whims of social media platforms. This means that you’re not just another post in a crowded feed, but a welcomed guest in someone’s inbox.

Moreover, email allows for personalized and targeted communication. You can segment your list based on interests, engagement levels, or purchase history, tailoring your message to resonate more deeply with different groups. This level of personalization is a game-changer, fostering a stronger connection with your audience. 

Now, here’s my question to you: What’s your story, and how can you use it to connect with others? How can you create content that touches hearts and opens doors to genuine conversations?

Growing an email list is more than a numbers game. It’s about building a community, one email at a time. So, start with your story, be consistent, and most importantly, be authentically you. Because when you speak from the heart, the world listens.

P.S. Remember, your voice has power, your story matters, and there’s someone out there waiting to hear what you have to say. Start today, one email, one connection at a time.

Email marketing has been around for a long time. It’s a fantastic way to reach a large group of people in a short period of time. The idea is that you send marketing information to your subscribers, typically via email. Many companies use email marketing to promote their products and services. Some of the advantages to email marketing are that it is a one-way conversation, so you can control the conversation. You can also use it to measure how successful your marketing campaign is.

Email marketing has been around for a long time. It’s a fantastic way of reaching a large group of people in a short period of time. The idea is that you send marketing information to your subscribers, typically via email.

Which is Better – Social Media Marketing or Email Marketing?

Email marketing and social media marketing are both effective ways to reach out to customers and promote your business. So which is better for your business?

Email marketing is more personal and can be more targeted than social media marketing. With email marketing, you can reach out to customers with specific messages that are relevant to their interests. Email marketing is also more affordable than social media marketing.

Social media marketing is more immediate and can reach a larger audience than email marketing. With social media marketing, you can post updates and messages that customers will see right away. Social media marketing is also more interactive than email marketing, so you can engage with customers and get feedback in real-time.

So which is better for your business – email marketing or social media marketing? It depends on your goals and your budget. If you want to reach out to customers with specific, targeted messages, then email marketing is a good choice. If you want to reach a larger audience more quickly and interact with them in real-time, then social media marketing is a better choice.

Unlike social media, you own your list

This means that you can contact them at any time, without needing permission, and without worrying about being blocked or shadow banned. Email marketing also allows you to build deeper relationships with your audience, because you can segment your list to send more personalized emails.

With social media, you’re at the mercy of the algorithm. Your post might be shown to a small percentage of your followers, and then only if they’re online at the same time you are. You can boost your posts or run ads, but you’re still playing by the rules of the platform.

Email marketing gives you more control and allows you to build a relationship with your audience that goes beyond the occasional like, share, or comment.

Which channel can generate the most leads?

Email marketing and social media marketing are both excellent lead generation channels. However, email marketing tends to generate more leads than social media marketing. This is because email marketing allows you to directly contact your leads and build a relationship with them, whereas social media marketing is more of a indirect way to generate leads.

Use social media as an introduction to new customers

Email is perfect for delivering personalized content, coupons, and updates on new product launches.

Email marketing and social media marketing are both important tools for businesses. They both have their own strengths and weaknesses. Email marketing is good for delivering personalized content, coupons, and updates on new product launches. Social media is good for introductions to new customers and staying in touch with current ones.

Serve your audience with great content that speaks to them

Email marketing has been around for many years, and it’s still one of the best ways to market your business. It’s important to have a solid marketing strategy in place that includes email marketing. The difference between social media marketing and email marketing is that you can use email even if your business doesn’t have an online presence. 

However, with social media, you’ll need to be on sites like Facebook, Twitter and Instagram in order to reach a larger audience. (and you’re typically only going to reach a small perentage of your audience every time you post). If your goal is to grow your brand through content creation, then you’ll want to create the right type of content that speaks directly to your audience on those sites. That way they’ll be more likely to follow you and engage with what you’re saying on those networks.

Move your social media audience to your list

Regardless of how big or small your social media following is today, you’re goal should always be to move that audience over to your email list by using opt-ins.  You may not need an email list right away if you have an already thriving social media following, but even then it’s never too early to start building out this important channel. 

The beauty of an email list is that they allow you to communicate directly with your followers at any time and provide them with valuable information based on their interests. If someone signs up for your email newsletter, they’re giving you permission to reach out to them again in the future with content they’ll find interesting.

If you’re already seeing success on social media, consider which of your posts are performing well and test email opt-ins on those to determine what works best. Keep track of all your results in a spreadsheet so that you can constantly improve and see growth over time and really understand what opt-ins are growing your list the fastest. 

Best opt-ins to grow your email list

Here are the most successful opt-ins to grow your email list: 

· Free trial of your product or service. 

· Exclusive content that can only be accessed via email. 

· Freebies, discounts, and other incentives. 

· Prize in exchange for an email address. 

· Inviting readers to subscribe to a newsletter by offering valuable tips delivered directly to their inbox. 

· Giving your visitors the opportunity to enter a contest for something valuable.

Easy and simple opt-in ideas for your business

Don’t have an opt-in form on your website yet? No problem! Here are a few easy ways to get started and start growing your list with very little effort. 

· Requiring email opt-in to view certain pages on your website (like pricing pages)

· Popup opt-in with a discount code

· Simple header or footer opt-in to get on your list

These simple ways of setting up on opt-in have proven to be really successful and don’t require much work to set up. 

Segment your email list subscribers 

One thing I love about having a large email list is making it possible to have my subscribers opt-in for specific segments within my list. If someone only wants to be notified on upcoming sales, I have a segmentation for that. Maybe they want to be the first to know about upcoming resources and freebies, they get added to a new segment. Allowing self-segmentation allows my audience to opt-in to get specific emails and only receive the content they want. 

And always, always include a compelling reason to sign up. Make it clear to your visitors what they’re going to get by subscribing. If you plan on sending out a regular newsletter, state how often that newsletter will arrive and offer a few examples of what it will contain.

Top platforms for email marketing

Email marketing is still one of the most effective ways to reach your customers but it can be overwhelming to find a platform that fits your needs. There’s a lot of different options out there ranging from Mailchimp, Convertkit, Mailerlite, Activecampaign and my personal favorite Flodesk. 

With so many options, it can be hard to decide which platform will work best for your business. While some are simple drag-and-drop email campaigns, others have a lot more features that allow you to do things like create landing pages and track sales funnels.

I’ve used Flodesk for years and absolutely love it for my business. 

Many businesses are now trying to use email marketing as a way to grow their audience, rather than relying solely on social media. After all, social media can only get you so far. But when it comes down to it, which marketing strategy will work better for your business: social media or email marketing? The answer really depends on what kind of business you’re running and the goals that you have in mind.

Email marketing has been around much longer than social media marketing, and while it may not be as flashy, it’s still one of the most effective ways to promote your business. You need to devote a lot of time and resources to social media marketing, but you can get started right away with email marketing. 

Email marketing will allow you to reach customers who are already interested in your product or service. You’re also able to keep track of which emails work best so that you can send more like them in the future. With social media, on the other hand, there’s no way of knowing if people are seeing your posts unless they interact with them.

In the end, what’s most important is that you focus on creating a well-rounded marketing strategy. Email marketing and social media marketing are two of the most popular ways of reaching out to customers online. It’s important to have a well-rounded marketing strategy so that you can reach your audience in different ways.  That’s why it’s not an either/or situation when it comes to email marketing vs social media marketing – they should both be part of any comprehensive digital marketing campaign. 

Overview: Performance Statistics

It’s no secret that social media has taken over as the number one platform for marketing. In fact, according to Statista, social media platforms have 2.46 billion active users worldwide.

Email marketing, on the other hand, is still going strong. In 2017, there were 3.7 billion email users worldwide. By 2020, that number is expected to grow to 4.1 billion.

So, which one should you use for your business? The answer, of course, is both.

Here’s a look at some email marketing vs social media performance statistics for 2018.

Email Marketing

• Open rate: 20.81%

• Click-through rate: 2.78%

Social Media

• Engagement rate: 1.73%

As you can see, email marketing has a higher open rate and click-through rate than social media. However, social media has a higher engagement rate.

Both email marketing and social media are important for your business. Email marketing is a great way to reach your customers directly, while social media is a great way to engage with your customers.

One Area Where Social Does Come Ahead

Social media platforms allow you to easily interact with your customers in a way that email simply cannot match. Customers can like, share, comment, and even direct message you on social media, which helps to create a more personal connection.

Email marketing still has its place in a solid marketing strategy, but it should be used in tandem with social media for the best results. Both email and social media allow you to reach a wide audience with your marketing message, but social media offers the added benefit of engagement. If you can get customers interacting with your brand on social media, you’re more likely to create a lasting relationship that will lead to continued business.

Social Media Marketing Vs. Email Marketing: Pros & Cons

Email marketing and social media marketing are two very different beasts. As a business owner, you need to decide which one is right for you and your products or services. Here are some pros and cons of each to help you make your decision.

Email marketing is great for building relationships with your customers. You can send out regular updates, special offers, and coupons to keep them coming back. It’s also fairly easy to set up and track results.

Social media marketing is a great way to reach a large audience with little effort. You can post updates, special offers, and coupons on your social media pages and watch as your followers share them with their friends.

However, social media marketing can be very unpredictable. It’s hard to know when your posts will take off and when they will flop. And, if you don’t have a large following to begin with, it can be difficult to get your social media marketing campaign off the ground.

Final Conclusion on Social Media Marketing vs Email Marketing

In general, email marketing is more effective than social media marketing because it allows you to directly target your audience with a personalized message. With social media marketing, your message is more likely to get lost in the noise. For me theres a clear winner based on the points listed below.

1. You Own Your List of Subscribers

Email marketing is permission-based, meaning that people have given you permission to email them by opting in to your list. This makes it much harder for social media platforms to shut you down or for competitors to swoop in and poach your list. You also have more control over how you communicate with your subscribers. Email marketing allows you to build a relationship with your list, segment your list, and personalize your communications.

Social media platforms, on the other hand, do not give you ownership of your followers. The platform can shut down your account at any time, or a competitor can come in and try to poach your followers. You also have less control over how you communicate with your followers on social media. With email marketing, you can segment your list and send highly targeted, personalized communications.

2. You Get a Higher ROI with email marketing

Email marketing has a higher return on investment (ROI) than any other form of marketing—3800% on average, according to Campaign Monitor. That’s because it’s easy to set up, track, and test different email campaigns, and email is still the preferred method of communication for most people. You’re In Control of the message with email marketing, you own the list of subscribers, and you control the content of the messages you send them.

That’s not the case with social media. The platforms may change the way they display your content, or they may delete it altogether if they don’t like what you’ve posted. You don’t need to spend as much time on email marketing. Email marketing is a relatively passive form of marketing. You can automate a lot of the work, and once you have a system in place, it doesn’t take a lot of time to maintain. You can set up automated messages to go out to new subscribers, and you can also send out regular newsletters and other email content without having to create each message from scratch every time. Social media, on the other hand, is much more time-consuming.

Source

3. You Don’t Have to Compete with Algorithms

Another big advantage that email has over social media is that you don’t have to compete with algorithms. When you post something on social media, it’s not guaranteed that your followers will see it. In fact, unless you pay to promote your post, there’s a good chance that only a small percentage of your followers will see it. On the other hand, when you send an email, it will go directly to your subscribers’ inboxes. You don’t have to worry about whether or not your message will be seen.

4. Organic reach is far better with email marketing

You’re able to segment your email list to send highly relevant, targeted content to a specific group of people, which leads to higher engagement and conversion rates.

The Takeaway

In the world of digital marketing, there is a lot of debate about which platform is better for promoting your business: email marketing or social media marketing. Both have their pros and cons, but in general, email marketing is more effective for building relationships with customers, while social media marketing is better for promoting your brand and reaching new customers.

CLICK HERE TO DOWNLOAD FREE LIGHTROOM MOBILE PRESETS

If you’ve been following my journey for a while, you know it all started in the photography industry for me. My passion for documenting motherhood. Developing tools to help me with my post-processing has always been something I love to do. Being able to share these tools with all of you just makes it that much more fun.

Over the years, I’ve released over 20 Lightroom Preset Collections that are used by thousands of photographers around the world. I’ve shared a few sample presets in the past, and am so excited to make a special post for these presets. I get so many emails asking about this freebie and hope that this makes it a lot easier to find!

If you’ve been looking for some beautiful presets to try, you’re going to want to download these presets. They come with both Lightroom Classic, Lightroom CC, and Mobile presets. These presets will give you a little taste of what you can expect from our professional Lightroom presets. You can view all those preset collections HERE.

Regardless of where you are in your photography journey, using presets can help bring your dream vision to life. For years I struggled with my work. Not because the original image was bad. I just didn’t know what kind of adjustments I needed to make to get my desired style. Once you start using presets that work, you’ll save yourself so much time. You’ll create beautiful consistent work that’s a reflection of your style.

All our larger collections come with 40 presets total, giving you a ton of options. My goal with presets has always been to create presets that are easy to use and work with a simple click of a button. Each collection has been created with a specific purpose. From real photography sessions. Making them incredibly easy to use for photographers.

Enjoy your new free Lightroom Mobile presets!

DOWNLOAD FREE PRESETS

P.S. Know some photographers or creatives that would love to get some free presets? Share this article with them!

Ready to view all our preset collections? CLICK HERE.

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CLICK HERE TO DOWNLOAD SOCIAL MEDIA MARKETING WORKBOOK

Since launching our Social Media Membership, we’ve had numerous requests for a workbook, and I’m thrilled to finally release this pretty little thing. It’s a 29-page workbook covering our marketing strategy. We even made sure to include 10 ready-to-go captions so you can jump right in and put this strategy to use!

Social media marketing has proven to be an effective means of boosting traffic and brand awareness for businesses of all sizes, which means that more and more companies are looking to get in on the action. The only problem? Creating a social media marketing strategy can seem like a daunting task, especially if you’re not sure where to start. But by following these three steps and using the Social Media Marketing Workbook, you’ll be able to create a great social media marketing strategy that works for your business.

The best social media marketing strategy is all about connecting with people—specifically, it’s about identifying who you want to reach and then how you want to reach them. Defining your target audience will help inform what content you should share (and when), how you interact with your followers, and which networks are right for your business. So start by defining who exactly you’re trying to reach before getting started with this social media marketing workbook.

CLICK HERE TO DOWNLOAD SOCIAL MEDIA MARKETING WORKBOOK

DOWNLOAD INCLUDES:

29 Social Media Guide
Social Media Strategy
10 Curated Captions
Social Stats Page
Goal Plan Page

Here’s a quick look at some of the pages;

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