Today I’m putting on my “minimalist hat” to help you find clarity about what truly matters for your business. You see, I’m a minimalist at heart. I thrive when the clutter around me is cleaned out. That’s exactly why I audit my business every month to see if there’s any “clutter” I need to get rid of. 

The first thing I do is to rewrite my “why” on a sticky note and put it on my mirror so I see it first thing every morning. 

Rewriting it helps me to remember the big picture – what is the #1 reason I built this business? 

Then, I use this simple checklist to analyze how well things are working.

• What are my main products/services? 
• Are they solving a problem my audience has? 
• Is ALL of my content clear to my audience and easy for them to use? 
• What things have I been spending energy on that are no longer aligned with my goals? 

Answering these questions gives me a clearer picture of my business as a whole. 

So the next step is to plan what I need to do in order to keep my processes, sales, and offerings all in line with my vision. 

It keeps me focused on what’s really important to me and allows me to better serve my clients and myself. 

I think the best term for this type of business is “gentle business” (I LOVE that idea so much!). 

If you’ve never heard the term before, it means that you’re operating from a place of integrity and authenticity. 

Instead of rushing around, you’re allowing yourself to share your most genuine self and building deeper relationships with your clients. 

So that when they buy from you, it’s things they truly need and want. 

That’s such a beautiful way to support yourself and others. 

If you’ve been frustrated with nurturing your audience and fighting to show your true self – STOP! 

When your business is rooted in YOU, being genuine will come naturally. 

After all, when posting content anywhere, quality is FAR more important than quantity. 

Because your content is your brand – it’s you. 

And that’s exactly how I’ve built my business Wordsmith. 

If you struggle to write Instagram posts, then I have something to help you. 

Do you think copywriter approved Instagram captions delivered to your inbox and ready for you to customize would help you grow your business YOUR way? 

If you said “YES!”, then I have a free trial with your name on it. 

You can click here to be taken directly to the sign up page for the trial – no strings attached. 

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