I never set out to build a content creation platform. I wasn’t dreaming about algorithms or content calendars. But what I was dreaming about? Helping business owners like you step out of the endless hustle and finally feel seen, heard, and connected to their audience—without burning out.

Because if we’re being honest, showing up online can feel exhausting. Trying to balance family life, work responsibilities, and the constant pressure to post fresh, engaging content? It’s a lot. And I know that struggle firsthand.

That’s why I started Wordsmith.

The Heart Behind Wordsmith

As a mom of four who homeschools, I get how chaotic life can be. The never-ending to-do lists. The constant tug between family and business. The desire to be present with your kids while also chasing your dreams. It’s a delicate dance—and it’s easy to feel like you’re failing at both.

I started Wordsmith because I saw too many incredible business owners struggling to show up online. They had powerful stories to share, services that could genuinely help people, and products that deserved to be seen. But they were stuck. Stuck on what to say, how to say it, or where to even begin.

It broke my heart to see women working so hard to build their businesses, only to feel invisible because they didn’t know how to share their message in a way that felt authentic.

I knew there had to be a better way.

How I Make a Difference with Wordsmith

At its core, Wordsmith is about helping women entrepreneurs show up authentically—in their own voice, on their own terms.

When I first launched Wordsmith, it was just me, sitting at my kitchen table, writing my heart out. I created pre-written captions that business owners could use as-is or customize to fit their brand. And guess what? It worked. We could barely keep up with demand.

But as Wordsmith grew, I realized we could do even more.

Now, with the help of a passionate team and the latest AI technology, we’re empowering entrepreneurs to create on-brand content faster and more efficiently than ever before. Wordsmith doesn’t just give you templates; it gives you the tools to make your content truly yours.

We help you:

• Find your unique voice and brand style.
• Create content that feels natural and genuine.
• Show up consistently without feeling overwhelmed.
• Save time so you can focus on what matters most.

Balancing Life and Business

One of my superpowers in business has been my ability to plan, organize, and automate. As a homeschooling mom, I had to figure out ways to streamline my work so I could be present with my kids. I’ve poured those same strategies into Wordsmith, making it a tool that helps you get more done in less time.

Because let’s face it—we didn’t start our businesses to spend all day creating Instagram captions or writing email sequences. We started them to make a difference, to create freedom for our families, and to do work that lights us up.

Wordsmith is here to help you do just that.

The Power of Showing Up Authentically

Here’s what I want you to realize: Your audience doesn’t need perfect. They need you. They need to hear your story, your perspective, and your passion. And when you show up authentically, you build trust. You create real connections that turn followers into loyal customers.

It’s not about selling. It’s about serving.

At Wordsmith, we believe that your story matters. We believe that your voice deserves to be heard. And we’re here to help you share it in a way that feels true to you.

Ready to Make Your Mark?

If you’re tired of feeling stuck—if you’ve been dreaming of a way to show up online that feels easy, natural, and aligned—I’d love to invite you to join us at Wordsmith.

We’ve built this platform with you in mind. From pre-written captions to an AI writing assistant that helps you create personalized content in seconds, everything we do is designed to help women entrepreneurs show up authentically.

Because when you show up as you, magic happens.

Let’s make it easier for you to share your story, connect with your audience, and build the business of your dreams—without sacrificing what matters most.

Your story is powerful. Let’s make sure the world hears it.

Join us over on Wordsmith: www.modernmarket.co/wordsmith

Can we have a real talk? I see you. I see the overwhelm, the content exhaustion, the hours spent staring at a blinking cursor thinking, What the heck do I even say today? It’s like you’re running on a hamster wheel, creating post after post, and still feeling like you’re going nowhere—because you don’t have a content strategy tool to make the process easier.

Sound familiar?

I get it—because I’ve been there too. Showing up online can feel like a full-time job, and let’s be real, you already have enough on your plate. But what if it didn’t have to be this hard? What if there was a way to take the stress out of content creation and actually enjoy showing up for your audience again?

Spoiler alert: That’s exactly why I created Wordsmith—a tool to help you flip the script on content creation and take your business from stuck to thriving.

Let’s dive in, shall we?

The Content Struggle Is Real

Before we talk solutions, let’s talk about the problem. Because if you’re feeling stuck in the content grind, I promise you’re not alone.

Here’s what I hear from entrepreneurs all the time:

• “I never know what to say.”
• “I spend hours writing, and it still doesn’t sound right.”
• “I’m worried my content sounds too salesy.”
• “I just don’t have the time.”

If any of those sound like you, let’s just take a deep breath together. Because guess what? You’re not the problem. The problem is that no one taught us how to consistently create content that feels authentic, connects with our audience, and doesn’t take forever.

That’s where Wordsmith comes in.

What Exactly Is Wordsmith?

Think of Wordsmith as your personal content creation sidekick—the one who always knows what to say and how to say it in your voice.

Here’s what makes it different from all those other AI tools out there:

• It knows your brand voice. Wordsmith isn’t about churning out generic content. It’s about creating content that sounds like you.
• It gives you prompts and ideas. Stuck on what to post? Wordsmith serves up weekly prompts to spark ideas and get your creative juices flowing.
• It saves you time. Imagine cutting your content creation time in half. With Wordsmith, you can generate blog posts, newsletters, and social media captions in minutes.

Basically, it’s like having a copywriter in your back pocket—without the hefty price tag.

From Overwhelmed to Organized

Let’s talk about transformation. Because that’s what this is really about—helping you go from feeling stuck and overwhelmed to feeling confident and excited about showing up online.

Here’s what happens when you start using a content strategy tool like Wordsmith:

• You show up consistently. No more ghosting your audience because you don’t know what to say.
• Your content sounds like you. Forget the stiff, robotic posts. Your words will feel real and relatable.
• You save time. More time for your family, your clients, and, let’s be honest, yourself.

Imagine waking up, opening your laptop, and having your week’s worth of content ready to go. No stress. No overthinking. Just a plan that feels good.

A Real-Life Transformation: Meet Sarah

Let me introduce you to Sarah. She’s a graphic designer who came to Wordsmith feeling completely drained by content creation. Writing captions? Pulling teeth. Blog posts? Forget it. She knew she needed to show up online, but the process felt exhausting. She had no ideas how much of a difference the right content strategy tool would make in her business.

After just one week with Wordsmith, Sarah’s outlook on running her business changed.

Here’s what she told me:

“I created a month’s worth of social media content in a few hours. I wrote a blog post that actually sounded like me. And for the first time in forever, I felt excited to show up online.”

Her audience noticed too. Engagement? Skyrocketed. Inquiries from dream clients? Rolling in.

And that’s the magic of Wordsmith. It doesn’t just help you create content—it helps you create content that connects.

Why Wordsmith Works (And Why It’s Different)

Listen, I know there are a million AI tools out there. And if you’ve been here from the start, you know we launched Wordsmith well before AI was even a thing. But Wordsmith isn’t about churning out cookie-cutter content. It’s about helping you show up in a way that feels real and true to your brand.

Here’s the secret sauce:

• Custom Writing Styles: Want to sound professional? Friendly? Witty? We’ve got you. Wordsmith adapts to your unique voice.
• Organized Content Creation: Your content is organized and optimized. With Wordsmith, one piece of content can be quickly turned into a blog post, newsletter, and social media captions, so you get more out of every idea.
• Time-Saving Automation: Spend less time creating content and more time doing what you love.

It’s like having a content coach who gets you and wants to see you win.

So, friend, what if you didn’t have to dread content creation anymore? What if showing up online felt natural and aligned with who you are? Imagine swapping the overwhelm for confidence—and actually enjoying the process of sharing your story.

That shift?

It’s right here, waiting for you.

If you’re nodding your head, I hope you give Wordsmith a try.

Imagine feeling excited about your content. Imagine hearing your audience say, “It feels like you’re speaking directly to me.” Imagine having more time to focus on the parts of your business that light you up.

Let’s make that happen.

Sign up for Wordsmith today and see the transformation for yourself. Because your words matter—and it’s time to let them work for you.

When I first launched Wordsmith, it was born out of my love for writing and my desire to help others show up online. I witnessed firsthand how people struggled to express the things that mattered most to them, often holding back because they didn’t know how to connect their ideas with an audience that would truly value what they had to say.

Over time, the world changed. AI made its entrance, and seemingly overnight, there were new tools everywhere, each promising to revolutionize how we create content.

I waited. I didn’t want to rush into something that wouldn’t genuinely serve the Wordsmith community. If we were going to implement AI, it had to go deeper than what others were offering.

The Power of Personalization

One of the top requests I’ve heard from Wordsmith clients is the need for more personalized content. While they love the prewritten captions and content prompts, many wanted something that felt truly tailored to their voice and audience.

With over 11,000 members, it became clear that offering this level of customization by myself was simply not possible. But with the help of AI? Suddenly, it is.

AI allows me to deliver personalized, high-quality content that feels like it was made just for you and your audience. Over the last few months, I’ve been working quietly behind the scenes to perfect something special—a way to blend the power of AI with the heart of what makes your business unique.

My goal isn’t to create another cookie-cutter AI writing tool. I’m creating something far more personal.

What to Expect from Wordsmith’s Biggest Update

Imagine content so aligned with your voice, it feels like an extension of your thoughts, your vision, and your brand. Copy so good, you’d swear it was written by a human. That’s what I’ve been building for Wordsmith.

In the coming weeks, we’ll be rolling out our biggest update yet. Whether you’ve been a member from the start or are considering joining now, there’s so much goodness on the horizon, and I can’t wait for you to be part of it.

This update will transform the way you create content, giving you AI-enhanced, personalized copy that helps you stand out and truly connect with your audience.

Here’s to embracing the beauty of change—both in the seasons and in business.

CLICK HERE TO JOIN WORDSMITH

P.S. The membership is $9.95 a month right now, and if you sign up today, you’ll be locked into that price—even after we launch the new and improved version.

You might be wondering how to use pre-written Instagram captions for your business and if it’s possible to really create captions that work for your business. One of the most common questions I get from customers is: “Exactly how easy is it for me to tailor your Instagram captions to my business?”. That’s what one of my clients, Elise wanted to know, too.

But look what she has to say about using Wordsmith now:

“So happy I saw this on Pinterest! This whole platform is phenomenal, and the Instagram captions that come with it are so well done. I thought it would end up being short captions, but these captions are so much more than that. Plus, they are super easy to customize. I just started using it and already have planned out a whole month of content. (something that would typically take me more than a week to complete!) If you’re thinking about signing up – do it! “

Reviews like this are why I love what I love offering this membership so much.

Let me show you how it works. You might get an Instagram caption like this one:

Pre-Written Instagram Caption Example:

“[Insert product or service/feature] is one of my very favorites. Why? Well, because [insert details of why you love helping clients with this product or service]!

As one recent [client/customer] said in a review, [insert some kind words from a review specific to this product.]

If you’re been interested in [Buying/hiring] then be sure to click the link in my bio to learn more!”

And here are three examples of how three very different companies could customize it to make it perfectly suit their business:

PHOTOGRAPHER:

Using Personal Tone/ Selling Service

Motherhood portrait sessions are one of my very favorites. Why? It allows me to document mothers with their little ones and create keepsake portraits they get to look back on for a lifetime.

As one recent client said in a review, “I will cherish these portraits forever. The way you captured us on film will forever be one of the greatest gifts. I’m not often in photos, and I love that I have so many beautiful photos together.”

If you’ve been interested in booking a session with me, then be sure to click the link in my bio to learn more!

SOLLY BABY WRAP

Using Business Tone/ Selling Product

Our original Baby Wrap is one of our very favorites. Why? Well, because it lets mothers enjoy hands-free babywearing in our buttery soft fabric while increasing connection and reducing infant crying.

As one recent customer said in a review, “I absolutely LOVE this wrap! So happy with the purchase. It’s so soft and holds my infant in place snug. I can get so much done around the house while comforting my little one.”

If you’ve been interested in buying one for you and your little one, then be sure to click the link in our bio to get 30% off your next order!

And one last caption for fun. As I’m sitting at my desk sipping on my Athletic Greens, why not use them as an example?

ATHLETIC GREENS

Business Tone + Selling Subscription

AG1 is our subscribers favorite. Why? Because with 75 vitamins, minerals, and whole-food sourced nutrients in one convenient daily serving. One scoop, 8 ounces of water. It’s all you really need!

As one recent customer said in a review, “I am thrilled with your product. I enjoy taking it every morning. Part of my new routine for my health and energy. So pleased that my physician recommended it.”

If you’ve been interested in buying AG1 then click the link in our bio to learn more and get your first scoop of Athletic Greens. Join the movement #LiveAG1

See just how simple this one Instagram caption was to customize? 

Best of all, each customized caption turned out to be unique. One of the biggest misconceptions about pre-written captions is that everyone will be posting the same captions. This is why I created captions that are easy to customize to who you are and what you have to offer. Therefore, no two people will end up posting the same caption. 

PRE-WRITTEN INSTAGRAM CAPTIONS

Each caption is here to help you talk about who you are and what you have to offer and is incredibly easy to customize. 

It’s important that I make this process as easy as possible for you because I want to help save you hours and improve your social media game without all of the frustration and anxiety you have writing posts alone.

Ready to learn a little more on how to customize these captions? 

I’ve written a short, 5-minute article outlining the step-by-step approach you can take to easily customize our captions to fit your business that goes into a little more detail on using the right tone.

But if you’re an action taker ready to jump right in and give the Wordsmith membership a try, sign up today to get your free trial started HERE. Or head on over to the Wordsmith page to learn more about what you can expect. 

You’ll get instant access to hundreds of professionally written Instagram captions you can use for your business + a social media marketing strategy built directly into the monthly content planner.

Social media captions are like the cover of a book; it’s the first thing people see and what draws them in. With just one or two sentences, you can get your audience to lean in closer to hear what you have to say next. So why not put some time into crafting the best captions possible? This guide will show you how to write great social media captions, so your content stands out on social media feeds. Here are nine steps on how to write great social media captions that can help you reach more people on social media than ever before.

1) CREATE CAPTIONS WITH INTENTION

Before you even start writing, make sure you have an intention behind every caption. If you’re sharing content from other platforms, it’s important that your caption is focused on two things: prompting users to engage with your original piece of content and driving them back to your website or social media channel. Think about how people interact with captions—then share that level of engagement with your followers.

2) ALWAYS WRITE LIKE YOU’RE TALKING TO ONE PERSON

It may sound silly, but it’s true: When you write on social media, think of your audience as one person. Instead of writing for thousands of people, you’re writing for one individual—and everything you say will speak directly to them. Put yourself in their shoes when you write—will they find it engaging? Does it resonate with them? When in doubt, just pretend like you’re writing a letter to a good friend. 

3) PUT THE MOST THOUGHT INTO THE FIRST SENTENCE

The first sentence of your post is arguably more important than any other, so take some time to really think about it. Brainstorming ideas for different types of captions can help you come up with something really good. You want readers to be drawn in by what they read and not just click away because they aren’t interested. That first sentence should grab their attention and compel them to read further. This will help boost engagement throughout social media as well as within search engines that often favor content that has higher engagement levels.

4) KEEP PARAGRAPHS SHORT AND SWEET

If you want them to keep reading what you have to say, try breaking up your posts into shorter paragraphs. The result will be a post that is easy to read and helps you get your point across clearly. As someone who likes to write, keeping it short has always been a struggle, but I’ve also found a lot of success in just writing from the heart. So if you’re like me, don’t worry if not every post you put up isn’t a quick read. Just be sure to break it up a bit to make it easier to read.

5) ESTABLISH A CONSISTENT BRAND VOICE

There’s no such thing as one-size-fits-all when it comes to social media. The tone and language people and companies choose to use online will vary greatly; I’ve always found it’s important to stay true to what comes naturally to you. As much as I can appreciate people online who have a fun, witty way of writing, keeping things more professional and direct has worked best for me. Stay true to who you are and what comes easiest to you regarding tone and voice.

6) END IT IN A QUESTION, PROMPT OR CALL TO ACTION

Your Instagram caption should focus on storytelling. Remember, people come to your feed because they’re looking for something interesting and fun. The last thing you want is for them to hit next and go somewhere else because you couldn’t keep their attention long enough for them to read your entire caption. Try to include a question at the end of the post. Give them something to do once they get done reading your caption. It’s also a really great way to boost engagement and create a two-way conversation online.

7) TELL A STORY (AND MAKE IT A GOOD ONE!)

The best way to catch your audience’s attention is by telling them a story. Try using personal anecdotes or stories related to your business. The more you practice telling your story, the easier it will become. Your audience will relate better with you and trust what you have to say, and enjoy reading and relating to the stories you share.

8) CHECK SPELLING AND GRAMMAR

This might seem like common sense, but you’d be surprised how many people overlook spelling and grammar. (*so guilty* ??‍♀️) The easiest way to avoid these mistakes is to ask someone else for feedback on your post before you publish it. Or take a quick minute to run your caption through Grammarly (it’s free) and my go-to tool when it comes to double-checking my written work. 

9) CONSIDER HAVING A CALL TO ACTION

A call-to-action is an extremely powerful tool for connecting with readers on Instagram. A call-to-action is simply an instruction for your audience on what they should do next, like clicking on a link or subscribing to your newsletter. Call-to-actions are a great way to make a post actionable and give your content more valuable. 

When it comes to social media captions you often just have a few seconds to grab someone’s attention, so use these 9 tips. Focusing on a few important elements of writing great captions can make all the difference in the engagement you see on your social media accounts. Know someone who might benefit from learning how to write great social media captions? Forward this article to them!

Download our free social media captions written for business owners HERE. We do all the writing for you each month so you can show up consistently and share your story and creation content your audience actually looks forward to reading!