I’m sitting at my desk, coffee in hand, heart full of ideas—and if I’m being honest, a little bit of overwhelm too. The world of business and marketing is shifting fast, and with AI stepping onto the scene in a big way, it’s starting to feel like we’re all figuring it out in real time.

And here I am, building something right in the middle of it all.

We just did a massive update to Wordsmith. A completely redesigned dashboard that feels so much better—cleaner, easier to navigate, more intuitive. We added a whole new lineup of writing styles (they’re honestly so fun to play with), and more than anything, we laid the groundwork for what’s to come.

But I’d be lying if I said it didn’t feel big.

A Dream That’s Growing Bigger Than Me

When I first launched Wordsmith, it was simple: I wrote the content myself. I uploaded it. You logged in and had access to captions that were ready to go. It was built for real business owners who just needed a little help showing up online.

Now, we’re dreaming bigger. With AI entering the chat, everything has changed—and also, somehow, everything has stayed the same. Because at the core of Wordsmith is the same mission: to help you feel confident, clear, and supported in your content.

This next chapter? It’s about deepening that support.

So What’s Coming? Let Me Show You What I’m Dreaming Of

First up: a marketing calendar inside Wordsmith. One that helps you not just create content, but plan it. Organize it. Feel like you actually have a strategy again. (Because we both know that’s half the battle.)

Second: AI-powered idea generation that’s based on your business. I want you to be able to take a quiz that tells Wordsmith who you are, what you do, and how you want to sound online. And from there? Content ideas that actually make sense for your brand. Not generic fluff. Just real, aligned suggestions that take the pressure off.

Third: cross-platform sharing and creative assets. Imagine creating one amazing piece of content and Wordsmith gives you the visuals and the resized versions for Instagram, your newsletter, even Pinterest or LinkedIn. Total time-saver, right?

This is what I’m mapping out right now, with sticky notes everywhere and my mind racing with possibility.

It Feels Big—Because It Is

This next season of Wordsmith isn’t about chasing trends. It’s about building something that truly becomes part of your business. Something that gives you back your time and energy. Something that lets you feel proud of what you’re putting out into the world.

But I’m also human. And sometimes, building something that hasn’t been done before? It feels heavy. I want to get it right. I want it to be something you love using.

So I’m asking: if you’ve got ideas, needs, or things you’d love to see inside Wordsmith, tell me. LEave a comment. Reply to the email. Your feedback means more than you know.

At the end of the day, I’m not building Wordsmith for me. I’m building it for you.

For the one who has so many ideas but no time to write them. For the entrepreneur who wants their marketing to feel more authentic. For the dreamer who’s tired of staring at the blinking cursor.

Let’s build this next version of Wordsmith together.

Because what’s coming? It’s going to be good.

And I can’t wait for you to be part of it.

Let’s talk about something that’s been quietly revolutionizing the way I work behind the scenes—AI. Now before you start picturing some robot sitting at a desk doing all my marketing for me—let me stop you right there. This isn’t about replacing the heart of your business or handing over everything to technology. It’s about working a little bit smarter. About giving yourself the gift of help in a world where we’re all trying to wear a dozen hats at once.

The other day, I posted a quick poll on Instagram asking who’s using AI—even in small, simple ways. 51% of my audience said they use it. The other 49%? They slid into my DMs with the same question: “Okay, but how?!”

If you’ve been feeling the same—curious about AI, wondering how it actually fits into your business without feeling robotic or overwhelming—this post is for you.

I’m going to walk you through exactly how I use it in my own work, why I created Wordsmith to help other business owners do the same, and where I’d start if I were brand new and just getting my feet wet.

I’m a Writer at Heart… But Not Always a Perfect One

Let me be honest with you—I’ve always loved writing.

There’s something about putting thoughts into words that feels like home to me. It’s how I make sense of the world. How I connect. How I teach and serve and show up.

But grammar?
Perfect sentence structure?
Avoiding run-on thoughts that sound more like a rambling voice memo?

Yeah… not so much.

I moved to America when I was 11 years old and didn’t speak a word of English. I learned the language by listening—by paying attention to the rhythm, the tone, the meaning behind the words. And while I eventually became fluent and feel like someone who’s great at communicating, I never had those early years of formal grammar lessons or spelling drills.

So now, when I sit down to write, I know what I want to say—but sometimes the mechanics don’t always come out perfectly. I write the way I talk. I pour my thoughts out quickly and with feeling. And honestly? I think that’s part of what makes my writing real and relatable.

Still, that’s also why AI has become one of my most trusted tools.

Using AI as a Second Set of Eyes

I can’t even count how many times I’ve typed out something I felt good about only to second-guess it later. Is this clear enough? Does it make sense? Is it too long? Too short? Too much?

With AI, I don’t have to bother a friend or send off yet another email to ask for feedback. I open up my favorite AI writing tool and ask it for help. And you know what? It’s fast. It’s supportive. And it gives me the clarity I was looking for without the emotional toll of overthinking everything.

I also use AI to get feedback on ideas, to rework headlines, to help me simplify a long piece of content, or even just explain something I want to understand better. My husband (a software engineer) uses it, too—to review his code, build test cases, troubleshoot bugs.

It’s not doing the work for us.
It’s helping us do the work better.

Why I Built Wordsmith Using AI

When I first created Wordsmith, AI wasn’t even a part of it. I was writing every single caption, newsletter, and blog post inside the platform by hand—and uploading them each month for other entrepreneurs to use.

And it worked. People loved it. The feedback was beautiful.

But over time, I started hearing the same thing again and again:
“I wish I could personalize this more… I love what you wrote, but I want it to sound more like me.”

That’s when I started exploring what AI could do.

So we built it into Wordsmith—not as a replacement for good writing or thoughtful marketing, but as a tool to help business owners write more authentically, efficiently, and with confidence.

Today, Wordsmith is like having a team of copywriters on call. Trained to understand your writing style. Focused on authentic, human-centered marketing. And ready to help you go from “no idea what to say” to “content that’s ready to publish.”

So… Want to Start Using AI? Here’s Where I’d Begin.

If you’re curious about using AI but not sure where to start, here’s my honest advice:

1. Start small.

Don’t try to replace everything overnight. Pick one task where you often feel stuck—maybe it’s writing your weekly email, brainstorming content ideas, or repurposing a blog post into a few social captions using Wordsmith.

2. Use AI as a collaborator, not a shortcut.

The best results happen when you bring the vision and AI helps bring it to life. You still get to be the voice. AI just helps you say it more clearly, consistently, and confidently.

3. Choose tools that are built for your goals.

You wouldn’t use a hammer to bake a cake, right? (Hopefully not.) The same goes for AI. General tools like ChatGPT can be great for some things—but platforms like Wordsmith are built specifically to help entrepreneurs like you write your content, your way.

That’s why so many of our users prefer it. It’s focused, simple, and actually helps you get content done.

AI is still really new to our world. And if you would have asked me 3 years ago if I’d be using it daily, I would have said no. But once I realized how much it could actually help me with my business… I was hooked.

And if you’ve been curious, this is your nudge.

Start slow. Explore. Let it help you where you need support—not to do less, but to do what you do even better.

And if you want to try Wordsmith, you can start with a free 7-day trial and see how it works for you. No pressure. Just a chance to see what’s possible when you stop doing it all alone.

Most importantly, have fun with with it. We live in some exciting times when it comes to business and technology.

You ever have one of those days where you open Instagram and instantly feel… tired? You scroll for a few seconds, see someone’s highlight reel, remember you haven’t posted in days (or weeks), and immediately feel that weight. That ugh, I should really post something kind of guilt that seeps in before you even finish your coffee.

If you’re anything like me (and so many other women I talk to), you’ve probably found yourself thinking, Do I really have to keep showing up here? Can I just… stop?

Lately, I’ve been having a lot of conversations with fellow business owners—smart, talented, creative women—who are all quietly wrestling with the same question:

“What if I just stopped posting Instagram?”

Let’s talk about that.

Are You Burned Out… or Just Ready for a New Way?

First, let’s name it: you’re not lazy, flaky, or uncommitted to your business if Instagram feels heavy right now. You’re probably just burned out by the constant pressure to be “on” all the time.
You know what I mean:

• Trying to keep up with trends that change every five minutes
• Wondering if your caption was too long, too short, too real, not real enough
• Watching your views tank and wondering if it’s you or the algorithm
• Feeling like you have to share every personal moment or “pivot” just to stay relevant

It’s exhausting.

But what if this feeling isn’t a sign that you’re failing?
What if it’s actually an invitation to do things differently?

I Stepped Back—And Found Something Better

A while ago, I decided to take a break. Not just a “detox” where I swore I’d be back in a week (spoiler: I usually was), but an actual year long pause to re-evaluate what purposeful content really looked like for me.

What I found wasn’t just more white space or less stress—it was clarity.

I realized I didn’t want to chase every trending audio or force a reel just to stay visible.
I wanted to create content that mattered.
Content that would last longer than 24 hours and didn’t rely on a perfect photo or a catchy hook.

That’s when I came back to something that’s been quietly working in the background for me for years: my email list, my blog, and actually spending more time working on all my ideas.

Here’s What I’m Doing Instead of Pouring It All Into Instagram

I’ve completely restructured the way I think about content. It’s not about “posting to post” anymore—it’s about showing up with purpose. And these three things have changed everything:

1. I’m focusing on my email list first.

It’s not flashy. It’s not public. But it’s mine. I’ve had over 100,000 passionate business owners subscribe to be on my list and that feels better than any social media metric. When I write an email now, I picture a real person reading it. Just one person who needs what I have to say. And I let that be enough.

2. I’m blogging consistently again. And loving it.

Long-form content has space for real thoughts, stories, lessons. It’s not trying to fight for 8 seconds of attention. It’s timeless—and it keeps working long after you hit publish.

3. Working on Wordsmith To Help Others

These days, I spend more time behind the scenes—helping other business owners create content that makes it easy to show up consistently and with confidence. And the more I do that through Wordsmith, the more I learn about what it really means to show up with purpose.

When I’m not writing for myself, I’m creating for Wordsmith.
Crafting blog prompts, writing email sequences, building out content plans… all with the intention of giving business owners like you the tools to share your message in a way that feels aligned—not overwhelming.

Wordsmith has become more than a platform. It’s a quiet partner in helping others find their voice again.
And in the process, it’s helped me refine mine, too.

You’re Not Wrong for Wanting to Quit—But You Do Have Options

If you’ve been feeling like Instagram isn’t the place for you right now… it’s okay.
You’re allowed to shift.
You’re allowed to change how you show up.
And you’re absolutely allowed to find a better, more aligned way to market your business.

The truth is, you don’t have to be everywhere. You just have to be intentional with where (and how) you show up.

Want a Fresh Start with Your Content Strategy?

Everything I’ve learned about content—the kind that connects, that carries weight, that actually means something—has shaped what I’ve built inside Wordsmith.

After years of helping business owners write words that felt like home, and after learning firsthand how powerful it is to show up with purpose (not pressure), I knew I had to create something more than just another writing tool.

Wordsmith was born out of that calling.
A desire to take the guesswork out of content.
To take your voice, your ideas, your style—and help you turn them into content that feels right.
Not robotic. Not trendy. Not “what everyone else is doing.”
But content that sounds like you. Because that’s what your audience really needs.

Wordsmith has transformed the way so many women are showing up in their businesses.
They no longer sit down at a blank screen, wondering what to say.
They don’t have to be on every platform or try to do it all alone.

Instead, they have a plan.
A voice.
A rhythm.
And a little support behind the scenes helping it all flow.

So if this post felt like a deep exhale… maybe this is your invitation.
Not to give up. Not to disappear.
But to begin again—with more intention, and less noise.

More than 12,000 entrepreneurs have already joined Wordsmith to simplify their content strategy.
You can, too. Start your free 7-day trial and get full access—explore it all, no strings attached.

For the last several years, I’ve had the incredible privilege of helping over 12,000 passionate business owners with their content—whether through one-on-one client work or through Wordsmith, the platform I built from the ground up to help entrepreneurs like you show up and share what they do in a way that actually connects.

And here’s the truth: you can learn a lot when you’ve been behind the curtain that many times.

Whether it’s writing a single Instagram post or mapping out a full-blown yearly strategy, you start to see patterns. You start to see what works and what doesn’t. You start to see the difference between content that fills space and content that moves people.

You also start to see where entrepreneurs get stuck—and friend, it’s usually not because they don’t care enough. It’s usually because they’re wearing too many hats and trying to juggle everything on their own.

So today, I want to share a few lessons I’ve learned from writing content for hundreds (okay, thousands) of businesses—big and small, scrappy and seasoned, across nearly every industry you can imagine.

And more importantly, I want to tell you how all of that wisdom has been poured into Wordsmith—so that you can finally create content like a pro, even if you’re doing it all yourself.

Lesson #1: Great Content Isn’t Just Pretty Words

You’d be surprised how many people think great content means perfect grammar, the right buzzwords, or some clever hook.

But the best-performing content I’ve ever written? It’s not the one that sounds the fanciest. It’s the one that sounds like you.

Real connection comes from storytelling. From owning your voice and speaking directly to the person you want to help.

When I’m writing content—whether it’s for one of my premium clients (those are my full-service, high-touch marketing strategy clients)—or whether I’m crafting content for Wordsmith, I’m not trying to write like a copywriting robot.

I’m writing like a real person who understands the brand, the voice, the mission, and the heart behind it.

Because that’s what converts. Not the flash, but the feeling.

Lesson #2: The Most Ignored Content Is Often the Most Important

Want to know what type of content gets skipped the most?

It’s not the reels or the captions or the carousels. It’s the emails. The blog posts. The long-form content that feels like “too much work.”

But that’s also the content that does the heavy lifting in the long run.

Blog posts bring in organic traffic. Newsletters build real relationships. Strategic content that lives beyond 24 hours? That’s the stuff that creates sustainability.

I’ve seen it over and over again—people pour all their energy into social media, only to feel like they’re on a content treadmill. The real magic happens when you create content that lasts.

Which is why Wordsmith was built to support more than just social media captions. It’s built to help you plan out your blog, your email list, your SEO content, and your long-term strategy—so you’re not just showing up, you’re showing up smart.

Lesson #3: People Click (and Buy) When They Feel Understood

You want the secret to content that converts?

It’s empathy.

When people feel seen, they trust you. When they trust you, they listen. And when they listen? That’s when the magic happens. That’s when they buy.

The most successful content I’ve written hasn’t been the boldest, trendiest, or most “viral-worthy.” It’s been the content that reflects someone’s inner thoughts back to them in a way that feels safe and honest and hopeful.

So when I created Wordsmith, I didn’t want it to sound like AI wrote it. I wanted it to sound like you. Like someone who knows exactly what their audience is going through and can meet them there with the right words.

Because when your content feels personal, it is powerful.

Lesson #4: You Don’t Have to Do It All Alone

Let me be honest for a second: most of the people I work with—especially my premium clients—are really good at what they do.

They’re photographers, coaches, wellness practitioners, designers, artists, and educators. They’ve built businesses that are so aligned with their purpose…

But almost every single one of them has told me some version of this:

“I just don’t know what to say online.”

“I want to show up more, but content takes so much energy.”

“I don’t have the time to write something meaningful every single day.”

“I just want to focus on the thing I love, and let you handle all the content.”

And that’s where I get to come in. That’s where Wordsmith comes in.

Because you don’t need to outsource your entire brand voice to a copywriter. And you don’t need to keep guessing what to post each week.

You just need a clear strategy, a little support, and a tool that helps you put your ideas into words that actually work.

What Makes Wordsmith Different?

It’s not just a tool—it’s a system, built from the heart.

Wordsmith is where all these lessons I’ve learned over years of writing and refining and testing content strategies come to life. It’s filled with real prompts, real examples, and done-for-you content that feels like you wrote it on your best day.

And the best part? It works for any kind of business because it focuses on connection first.

You don’t need to sound like everyone else. You just need to sound like you, consistently.

If you’ve ever wished someone could just swoop in, read your mind, and write the words you meant to say… that’s what Wordsmith is for.

We’ve had over 12,000 business owners sign up so far—and I built it for people just like you.

You can test it all out with a free 7-day trial, and see exactly how easy it is to create content that feels aligned, strategic, and true to you.

Try Wordsmith for Free →

You’ve got something amazing to share. Let’s help you say it—beautifully.

Want Me to Handle It For You?

If you’re feeling overwhelmed, stretched thin, or simply ready to hand over your content and marketing strategy to someone who gets it—I’ve got you.

Every year, I take on a very small number of private clients for full-service content and marketing support. Think: your content planned, written, and executed by someone who’s not only a writer and strategist, but a business owner who’s walked this road herself—multiple times.

You wouldn’t just be hiring someone who knows how to write content or build a plan… you’d be hiring someone who’s built and grown her own businesses from the ground up. Someone who understands the demands, the decisions, the juggling act—because she’s living it too.

I’ll bring the exact strategies, proven workflows, and sustainable systems I’ve used to grow my own brands (including Wordsmith) to your business. You’ll get content rooted in SEO, a long-form-first approach, and a plan that makes marketing feel manageable again.

If that kind of partnership sounds like what you need, reach out. I only take on a few of these projects each year—and only when it feels like the right fit on both sides.

If you’ve been feeling like your launch flopped, your offer fell flat, or your Instagram posts just aren’t hitting like they used to… it might not be your strategy.

It might be your words.

That message that lives in your head and your heart? It might be getting lost somewhere between intention and execution. And here’s the thing most people won’t tell you:

Most marketing problems are actually messaging problems.

You could have the most beautiful website, the most value-packed offer, the best pricing in the world—but if the words on the page don’t make someone feel something, they’re going to scroll right past.

The Real Reason Your Message Isn’t Landing

You’re not alone in this. I see it all the time. Business owners pouring their heart into their businesses and then wondering why it feels like no one’s listening.

The truth is, it’s not that people don’t care—they just don’t know why they should care yet. And that clarity? It comes from your words.

You don’t need to overhaul your business. You don’t need to build a new funnel or spend hours reworking your website.

You just need to say what you’re already doing in a way that connects.

A Simple Copy Trick: Clarity Over Cleverness

Let me share one of my favorite copywriting reminders: Clarity beats cleverness every single time.

You don’t need the catchiest tagline or the most creative caption. What you need are words that speak directly to the person you want to reach. Words that feel like a mirror, reflecting their thoughts back to them.

Ask yourself: Is what you’re saying actually clear? Could a stranger read your homepage, your Instagram bio, your service descriptions and instantly know what you do, who you help, and why it matters?

Because clarity? It creates connection. And connection? It creates conversions.

So How Do You Find the Right Words?

This is the part where I get to tell you about something that’s changed everything for me and the many passionate business owners I serve.

Wordsmith is the tool I created because I knew the missing piece wasn’t hard work. It wasn’t strategy. It was support in saying the things we already know in a way that resonates.

Wordsmith helps you:

• Craft clear, powerful messaging that feels aligned
• Show up consistently without spending hours writing
• Create social posts, newsletters, blogs, and more—with ease
• Customize your writing style so everything sounds like you

It’s a copywriting tool that feels like your favorite creative co-worker—you know, the one who just gets you and helps you put your vision into words.

Whether you’re writing a sales page, a launch email, or a caption that makes people stop and say “Wow, that’s me”—Wordsmith is here to help.

Better Words = Bigger Impact

If you’ve ever sat at your desk feeling frustrated because you KNOW what you offer is good—but it’s just not selling—I want you to know you’re not failing.

You’re not bad at marketing. You’re just one powerful sentence away from the clarity that clicks.

Wordsmith is here to give you the prompts, the support, the starting points that make writing feel doable again. And the best part? You can try it free. No pressure. Just a week to explore and feel the difference that better words make.

Because Your Voice Deserves to Be Heard

You don’t need to reinvent your business. You just need to say what you already know in a way that lands.

Let Wordsmith help you do that. Because when your words match your heart, everything changes.

You’re already amazing at what you do. Let’s make sure your audience knows it, too.

It’s Monday morning. You sit down with your coffee, open your laptop, and realize you have no clue what to post this week. You scroll Instagram for inspiration, peek at what other people are doing, and before you know it, your time is gone—and you still haven’t posted.

Sound familiar?

Friend, it doesn’t have to be this way.

One of the most powerful shifts I ever made in my business was learning how to batch my content—and not just a few days at a time. I’m talking about building an entire month’s worth of content in just one afternoon.

Let me show you exactly how I do it. (You can apply this strategy to anything; Social media, your blog, newsletter.)

Step 1: Decide How Often You Want to Post

We’re not aiming for “post every single day or you fail.” We’re aiming for consistency you can actually stick to.

For those wanting to focus on social media, I think every other day works well.

That’s about 15 posts a month. Enough to keep your business visible and your message strong without making content your full-time job.

Step 2: Define Your Content Pillars

These are the categories your brand talks about regularly—the foundational themes that reflect what you do and who you help.

Think of them like buckets. Every piece of content you create will fall into one of these. Here are a few common examples to get your wheels turning:

• Educational (Teach something your audience needs to know)
• Inspirational (Share your journey, behind-the-scenes, or a mindset shift)
• Connection (Ask a question, tell a story, start a conversation)
• Promotional (Talk about what you sell, how to work with you, and why it matters)
• Testimonial/Social Proof (Share wins, feedback, or results from clients)

Pick 4-5 that feel right for you. These will guide everything.

Step 3: Brainstorm 3 Ideas for Each Pillar

If you have five content pillars and you write down three ideas for each, guess what?

That’s 15 content ideas—your whole month planned.

Let’s break down 15 post ideas—3 for each pillar—that any business owner can adapt to fit their niche:

EDUCATIONAL

1. 3 mistakes to avoid when [doing something your audience regularly does]

2. How to [solve a challenge your ideal client faces every week]

3. One quick tip that helped me [save time / save money / get better results]

INSPIRATIONAL

4. That one time I almost gave up on [your work] and what pulled me through

5. A behind-the-scenes look at [a recent launch, tough decision, or lesson learned]

6. A story about a client who [saw real change or growth with your help]

CONNECTION

7. Here’s why I started my business (and what I’d tell the old me now)

8. A little note for anyone who’s feeling [an emotion your audience resonates with]

9. This or that: [Coffee or tea? Early bird or night owl? Let’s chat!]

PROMOTIONAL

10. Want to [insert specific transformation]? Here’s how to work with me

11. One of my favorite wins from a recent client (and how we got there)

12. A sneak peek of [your product, offer, behind-the-scenes development]

SOCIAL PROOF

13. A reminder that results take time—and I’m proof of what’s possible

14. Sharing a sweet note from [a client or follower]

15. A review of [your product/service] that made me smile

You’ve just taken 15 ideas and turned them into dozens of content pieces. Without staring at a blank screen or trying to be clever at the last minute.

Step 5: Follow a Content Funnel That Works

Here’s what my content funnel looks like:

1. Blog: This is where my content lives first. It’s SEO-friendly and brings in long-term traffic.
2. Pinterest: Each blog post becomes 4+ pins that continue driving traffic long after they’re posted.
3. Newsletter: I pull two posts per week to share via email (one of them is my Weekly Content Prompt!).
4. Social Media: Select content from the blog makes it to social.

The focus is always on platforms that work harder for me long-term. I put my energy where I get return—and that isn’t always Instagram.

Want This Done For You?

Inside Wordsmith, we’ve built this process into the platform. You get a built-in content plan that maps out over three years of content ideas—categorized, organized, and ready for you to use.

You can pick a content idea, see how it fits into your strategy, and generate a blog post, newsletter, and social caption in seconds. It’s content creation, simplified.

Want to see it for yourself? You can sign up for a free 7-day trial and give it a spin. Try Wordsmith here

You don’t need to work more. You just need a better plan.

Building a month’s worth of content doesn’t have to take weeks, and you don’t have to do it alone. When you work smarter (not harder) and use tools that support your creativity, you get your time and your clarity back.

There’s a lot of noise out there about how to write content that sells. If you’ve spent any amount of time trying to figure out why your content isn’t converting the way you hoped, I want you to know: it’s not just you. The advice out there is often confusing, conflicting, and missing the one thing that actually makes content work—connection.

If you’re a female entrepreneur trying to grow your business online, you’ve probably heard the same old advice: write killer headlines, post every day, use strong CTAs, and get to the point fast.

And while yes, those things can help… they are not the reason people buy from you.

Here’s the truth: content that sells isn’t just persuasive. It’s personal. It’s rooted in trust. It’s built on timing, messaging, and most importantly—it meets your audience exactly where they are.

Why Your Content Might Not Be Converting

The biggest mistake I see? Business owners trying to do it all alone. Writing every caption, every email, every blog post from scratch… all while second-guessing every word. You’re trying to make sales while also sounding like yourself. You’re trying to be strategic while also staying authentic.

And it’s exhausting.

Because here’s what no one tells you: the content that actually converts? It’s rarely written in a rush.

It’s not the content that follows the trending audio. It’s not the beautifully styled graphic. It’s the kind that’s written from a place of clarity—where your message meets your mission and speaks directly to the person you want to help.

Connection Content vs. Conversion Content

Let’s break this down a little more.

Connection content is the kind that builds trust, makes people feel seen, and creates that “me too” moment for your client. It’s the stories, the behind-the-scenes, the why behind what you do.

Conversion content is the kind that shows your reader exactly how your offer solves their problem. It’s specific, value-packed, and ends with a clear invitation.

You need both. But most business owners lean too hard on one or the other. They’re either storytelling without a clear CTA, or they’re selling without the connection—and neither works well on its own.

What Actually Drives Sales (Hint: It’s Not Just Great Copy)

Want to know what makes content sell?

Trust – Your audience needs to believe that you understand them, that your offer is the right fit, and that you can deliver on your promise.

Timing – Most people need multiple touchpoints before they buy. If your content shows up consistently, you’re building momentum without realizing it.

Clarity – You can’t sell what you can’t clearly explain. If your message is confusing, your audience won’t take the next step.

The secret to content that sells isn’t in some fancy funnel. It’s in how well your message resonates with the right person at the right time.

And trust me, I didn’t always get this right.

Why I Created Wordsmith

Years ago, I was sitting at my kitchen table, trying to write an Instagram caption while also folding laundry, reheating my coffee for the third time, and wondering why content creation felt so hard. I had the ideas. I had the passion. But what I didn’t have was a plan—or the support.

I realized I wasn’t alone. Every single business owner I talked to said the same thing: “I don’t know what to say.”

So I built Wordsmith—the content tool I wish I had when I started.

It’s packed with plug-and-play content prompts, ready-to-post captions, and very soon, even blog templates and email sequences designed to help you write content that connects and converts.

But more than that, it gives you a strategy. A path. A way to stop guessing and start writing from a place of clarity and purpose.

What Wordsmith Helps You Do:

• Show up consistently with content that aligns with your offers
• Write in your voice (without sounding like everyone else)
• Move your audience from passive readers to paying clients

Because when your content has a plan behind it, everything changes.

You Don’t Have to Do This Alone

If you’ve ever felt like you’re spinning your wheels trying to figure out what to say and how to say it in a way that actually brings in sales… please hear me when I say this:

You don’t have to do it alone.

You don’t have to be a professional writer. You don’t need a big team. You just need the right words at the right time—and a plan that makes sense for your business.

So if you’re ready to take the guesswork out of your content strategy and finally write content that sells without burning out…

Wordsmith is here to help.

Let’s stop chasing trends and start writing with purpose. Let’s create content that feels like you and moves your business forward.

Because the truth about content that sells? It starts with a message only you can share.

Ready to write content that actually converts? Join Wordsmith today and start turning your message into a movement.

I never set out to create a content platform for entrepreneurs. In fact, for a long time, the idea of content creation felt forced—like something I had to do rather than something I wanted to do. But writing? Writing was always different. It was my safe space, my way of making sense of the world, my way of connecting.

Long before I had a business, I had words—journal entries filled with late-night thoughts, stories scribbled in notebooks, long-winded emails just because I needed to get my thoughts out. Writing was second nature to me, but for years, I struggled to fit it into the traditional marketing mold.

I was told over and over again:
“People don’t want to read.”
“Keep it short and snappy.”
“Nobody has time for long-form content.”

And I believed it—for a while. I tried to fit my words into captions that were no more than a few lines. I forced myself to be concise, cutting out the parts that felt real, deep, and meaningful. I tried to fit the mold of what “content” was supposed to look like.

But something felt off.

Breaking the Rules and Finding Connection

Even though I had been told that nobody wanted to read, my audience proved otherwise. They showed up. They responded. They connected with the words I put out into the world.

They didn’t just skim—they read, engaged, and felt something.

I started getting messages from people saying they looked forward to my emails, that my posts made them stop scrolling, that my words made them feel seen. And I realized something that changed everything:

It was never about the algorithm. It was never about “keeping it short.” It was about creating connection.

And that’s when everything shifted for me.

Turning the Struggle Into a Strategy

Even though I had found my way of connecting through words, social media still felt exhausting. Planning content month after month? Constantly wondering what to say? Trying to keep up with trends while also staying true to my voice?

It was draining.

But I also knew I wasn’t alone in feeling this way.

Over and over again, I heard the same struggles from other business owners:

• “I don’t know what to say.”
• “I can’t keep up with content planning.”
• “Social media feels like a chore.”

And I knew there had to be a better way.

So I did what I always do when something feels hard—I leaned into the challenge. I took what I had learned about writing content that connects and turned it into something that others could use too.

That’s how Wordsmith was born.

Creating a Solution That Truly Helps

I didn’t just want to create another tool that generated captions or suggested hashtags. I wanted to build something that actually helped business owners show up authentically—something that gave them a roadmap instead of just another to-do list.

Wordsmith became that solution.

It wasn’t just about writing captions. It was about:

Having a plan. No more guessing what to post each day—Wordsmith lays it out for you.
Writing in your unique voice. Our content isn’t cookie-cutter; it’s designed to sound like YOU.
Making marketing feel effortless. Because showing up for your business shouldn’t feel like a chore.

The most rewarding part? Seeing how many people felt the same relief I did when they started using it.

Since launching, over 11,000 business owners have signed up for Wordsmith, and the response has been overwhelming. People aren’t just using it—it’s changed the way they get to show up online for the better.

The Bigger Picture: Beyond Social Media

From the beginning, I knew that Wordsmith wasn’t just about social media—it was about content as a whole.

I’m a big believer in playing the long game. Social media is great, but it’s just one piece of the puzzle. The real magic happens when you have a full content strategy—one that includes blog content, newsletters, and SEO-driven content that brings people to you again and again.

That’s why we’re expanding Wordsmith to go beyond just social media. I want to help business owners create content that works for them long after they hit publish. I want to help them build something sustainable.

And if you’re reading this, that means you’re here for the journey.

If I’ve learned anything through this process, it’s that showing up is what matters most.

I didn’t wait until I had the “perfect” plan to launch Wordsmith. I didn’t let the fear of “What if it’s not ready?” stop me from putting it out into the world. I created it, refined it, and let my audience be a part of shaping it.

And I want to encourage you to do the same.

Whether it’s launching your next offer, starting that blog you’ve been thinking about, or finally showing up for your business the way you want to—just start. The rest will come.

If you’ve ever felt lost when it comes to content, know that you’re not alone. I created Wordsmith because I was right there with you, and I’d love for you to be part of this journey.

Let’s make content easier—together.

Try Wordsmith for Free

We offer a 7-day free trial so you can see for yourself how Wordsmith works. Get inside, explore, and start creating content with clarity and ease.

→ Try Wordsmith for free today!

Let’s take the stress out of content creation—because you deserve a marketing plan that works for you, not against you.

“AI-generated content is robotic, generic, and can’t possibly sound like me.” The truth? That couldn’t be further from reality—at least, not with Wordsmith. We’ve flipped this myth on its head, proving that when AI is used the right way, it becomes a powerful extension of your brand, your voice, and your vision.

And the best part? It doesn’t replace you—it enhances what you’re already doing.

If you’ve been skeptical about AI, I get it. The fear that AI-generated content will strip away your personality, your authenticity, and everything that makes your brand unique is completely valid. But here’s the thing—AI is only as good as the system behind it. And we weren’t about to let Wordsmith be just another AI writing tool that churns out bland, cookie-cutter content.

We wanted it to be so much more—a true extension of YOU, one that understands your tone, your messaging, and your brand values like a trusted business partner.

And after years of development, countless hours of testing, and refining every little detail, we finally did it. Wordsmith doesn’t just generate content—it generates content that feels like you wrote it yourself.

AI Isn’t Cheating—It’s a Powerful Tool for Entrepreneurs

One of the biggest misconceptions about AI is that using it somehow means you’re “cheating” at content creation. But let’s be real—how many of us have spent hours staring at a blank screen, struggling to come up with the perfect words, or just running out of time to post consistently? AI isn’t here to take over your brand—it’s here to help you show up better, faster, and more effectively.

If you think about it, entrepreneurs already use technology to make business more efficient. We use scheduling tools to plan our posts, email automation to stay in touch with our audience, and even templates to streamline our branding. Why should content creation be any different?

AI isn’t replacing you—it’s giving you the tools to show up consistently, connect with your audience, and grow your business without the constant content burnout.

We believe AI should be your creative sidekick—not a replacement, but a tool that works alongside you to make content creation feel effortless. And that’s exactly what we’ve built with Wordsmith.

Yes, AI Can Sound Like You (We Proved It)

We get it—your brand voice is everything.

It’s what sets you apart, makes your audience connect with you, and builds trust. And you’re right to be skeptical about AI’s ability to capture that unique tone.

But here’s what we did differently:

We built AI writing styles that actually sound human—so your content doesn’t feel robotic or off-brand.

We created custom writing styles—so you can choose from nine distinct tones or take our quiz to create your own personalized writing style that fits your brand like a glove.

We trained Wordsmith to understand your business—helping you generate content that aligns with your message, audience, and values.

The result? AI-generated content that doesn’t just fill space—it connects, engages, and most importantly, sounds just like you.

Here’s How Our Users Transformed Their Content Strategy

We’ve seen it happen time and time again—entrepreneurs who were skeptical about using AI in their content strategy gave Wordsmith a shot, and it completely changed the way they saw what’s possible.

They went from struggling with content creation to confidently publishing posts that felt true to their brand—without spending hours behind the screen.

They embraced AI not as a shortcut, but as a smart strategy for growth.
They stopped feeling overwhelmed by content and started showing up consistently.
They realized that AI wasn’t here to replace them—it was here to help them show up.

We’ve heard from business owners who were drowning in content fatigue, always feeling one step behind, struggling to keep up with the demand of fresh, engaging posts.

But after using Wordsmith, they’re not just keeping up—they’re thriving.

One user told us, “I was nervous AI would make my content feel generic, but I gave Wordsmith a chance. Now? I can’t imagine running my business without it.” Another shared, “I used to spend HOURS writing posts. Now, Wordsmith gives me the framework, and I tweak it to make it mine. It’s saved me so much time and stress.”

Rewrite the Rules—On Your Terms

If you’ve been hesitant to embrace AI in your business, we get it. But the truth is, AI isn’t the enemy—it’s an opportunity. An opportunity to create more, stress less, and focus on the parts of your business that truly matter.

AI isn’t about taking shortcuts. It’s about working smarter, not harder. It’s about taking your ideas—the things you want to say—and bringing them to life in a way that’s polished, engaging, and uniquely yours.

And Wordsmith isn’t just AI—it’s AI built for entrepreneurs who care about their brand voice, their messaging, and their impact.

So, if you’ve been sitting on the sidelines, wondering if AI can really help you… consider this your sign.

Try Wordsmith for free and experience the difference for yourself.

I know committing to something new can feel like a big step, which is why I want you to try Wordsmith for free before making any decisions. You have 7 days to explore, test it out, and see for yourself why over 11,000 entrepreneurs have already signed up. Dive in, play around, and experience how effortless content creation can truly be—no pressure, just an opportunity to see how it can help you with your business.

If you think the pros are doing it all alone… think again. Let’s talk about a little secret that no one tells you when you’re starting out: the most successful entrepreneurs are not writing every single caption, blog post, or email themselves. They’re not spending hours each day brainstorming content ideas, crafting perfect headlines, or staring at a blinking cursor, wondering what to post next.

Nope. They’ve built systems, assembled teams, and invested in the best tools that help them show up consistently, without the overwhelm. Their marketing looks effortless because, behind the scenes, they’ve structured it that way.

And that’s exactly what we’re diving into today—how the professionals actually do it, why you don’t need to be burning yourself out trying to keep up, and how you can create content like them (without hiring a full team).

The Illusion of Effortless Marketing

From the outside looking in, it’s easy to assume that some people have it all figured out. Their social media posts are perfectly polished, their newsletters arrive like clockwork, and their blog is full of valuable insights. They must have some kind of superhuman ability to create content so seamlessly, right?

Not exactly.

The truth? Their effortless marketing isn’t effortless at all—it’s strategic. The reason they show up so consistently is because they have systems that do the heavy lifting for them. They batch content. They use tools. They’ve got workflows in place to make sure their brand stays visible, even when they’re not actively working on content creation.

Meanwhile, so many entrepreneurs feel like they’re failing because they can’t keep up. They sit down to post on Instagram and feel like they’re starting from scratch every single time. They want to send emails consistently but don’t know what to write. They wish they had a clear strategy, but instead, they’re scrambling just to stay relevant.

If that sounds familiar, you’re not alone. And I promise you don’t have to keep doing it this way.

What If You Had That Same Support?

What if instead of feeling stuck in the cycle of “What should I post today?”—you had a system in place that made creating content easy?

That’s where Wordsmith comes in. Think of it as your behind-the-scenes content strategist, AI-powered writing assistant, and creative sidekick all rolled into one. It’s built for business owners like you—people who want to show up consistently, powerfully, and authentically without spending hours every week stressing over content.

How Wordsmith Helps You Show Up Like the Pros:

Pre-Written Captions & Prompts: So you never have to start from scratch. Just customize and post.
Strategic Content Planning: Get a bird’s-eye view of your content calendar so you’re never scrambling last minute.
Personalized AI Writing Support: Generate on-brand content in seconds—blog posts, emails, social captions, you name it.
Batch-Friendly Systems: Plan your content ahead of time so you can step away and let your marketing run itself.

The best part? You don’t need a huge team, a massive budget, or 10 extra hours in your week to do this. You just need a system that actually works.

You Don’t Have to Do It Alone

You are not required to do everything manually. You don’t have to spend hours each day keeping up with social media trends. You don’t have to be in content creation mode 24/7. And you certainly don’t have to do it all alone.

The smartest entrepreneurs leverage tools that help them stay visible without burnout. They choose to show up in ways that feel aligned and sustainable. And so can you.

Make Your Content Work for You—Not the Other Way Around

If you’re ready to ditch the content overwhelm and step into a marketing strategy that actually works, it’s time to try Wordsmith.

Here’s how I personally run my content strategy to give you a clear example of what works after years of doing this.

Step 1: The Master Content Planner

Once a year, I create my master content planner—a running list of all my ideas. This isn’t complicated or fancy—it’s just a quick title idea and a short note about what the content will cover. The key here? Getting every idea out of my head and onto paper.

Step 2: Mapping Out the Year

Next, I take those ideas and map them out for the whole year. Think of it this way: If you plan to write one solid piece of content per week, that’s 52 articles for the year. Want to do two? That’s 104. I personally plan for 2–3 long-form pieces per week, plus room for a spontaneous post if something timely or exciting comes up.

Step 3: The Content Funnel

My content funnel follows this order:

• Blog First (SEO for long-term traffic)
• Create 4 Pinterest Pins per blog post
• Schedule 2 posts for my email newsletter (like my weekly content prompt + my Sunday Series)
• Repurpose the best-performing content for social media

By structuring my content this way, I prioritize platforms I own (my blog and newsletter) before ever touching social media. This way, I know my content is working for me instead of disappearing into the algorithm.

Step 4: Automation & Implementation with Wordsmith

We’re working on implementing this exact system inside Wordsmith. Imagine prompting it to create one piece of content—and instantly receiving a long-form blog post, a heartfelt newsletter, and bite-sized social media posts. That’s what speeds up content creation for business owners and gives you an actual strategy to follow.

Because you deserve to show up like the pros do—without the stress, the guesswork, or the constant pressure to create.

Join Wordsmith today and start creating smarter, faster, and stress-free. Plus, with our free 7-day trial, you can test it all out and see for yourself just how much easier content creation can be.

This is the moment we’ve been working toward for months—and it’s finally here! We’re beyond excited to introduce Wordsmith Version 3.0, the biggest and most exciting update we’ve ever launched. We’ve completely reimagined the dashboard, refined the user experience, and laid the foundation for even bigger things coming this year. Whether you’re a longtime Wordsmith user or just hearing about us for the first time, this is the best version of Wordsmith we’ve ever built—and we can’t wait for you to see it.

What’s New in Wordsmith 3.0?

A Complete Dashboard Redesign – A sleek, intuitive interface that makes content creation easier than ever. Say goodbye to clunky navigation and hello to a seamless, beautifully designed experience.

We also want to give a special shoutout to Caleb Porzio, who built an incredible UI component library that has truly changed the way we work. His work has made such an impact—not just on Wordsmith, but on how my husband (who’s the developer behind all these big projects) and I collaborate.

AI-Powered Personalized Content – You asked, and we delivered! Now, you can generate custom, on-brand content directly from your dashboard—whether you need short captions, medium-length posts, or full long-form content. It’s all possible.

Your Favorite Content Library—Still Here & Better Than Ever – Our massive library of grab-and-go captions is staying put because we know how much you love it. But now, Wordsmith is more than just a content bank—it’s your personal writing assistant.

More Features Coming Soon – This update isn’t just a glow-up—it’s the foundation for some game-changing new features we’ll be rolling out throughout the year. Trust us, you’re going to love what’s coming next!

Custom Writing Styles—Because Your Voice Matters

We knew when we made the big decision to go to the dark side (aka add AI into the mix) we would only do it if we could get it to generate authentic, real-sounding content. After a lot of trial and error, we finally did it. Not only do you get access to nine carefully crafted writing styles, but you can even take our quiz to create your very own custom writing style inside Wordsmith.

This means your content doesn’t just sound human—it sounds like you.

Whether you’re crafting social media posts, blog content, or email sequences, Wordsmith adapts to your brand’s unique voice and tone, making content creation feel effortless and aligned with your messaging.

If you’ve ever struggled with your content sounding robotic or generic when you use AI, we promise—this will blow you away.

A Special Thank You to Our Amazing Community

If you’ve ever sent us feedback, requested a feature, or shared your experience using Wordsmith—thank you. Your insights have helped shape this update, and we are so grateful to be building a tool that truly helps passionate entrepreneurs like you. This isn’t just our vision—it’s yours too.

Free Trials Are Back!

We heard you loud and clear: you wanted a chance to test out Wordsmith before committing, and we’re making that happen. Starting today, you can sign up for a 7-day free trial and get instant access to everything Wordsmith has to offer. Yep, all of it—AI content generation, the entire content library, and our brand-new dashboard.

No commitment—just a chance to dive into Wordsmith and see why over 11,000 passionate entrepreneurs have already made it their go-to content creation tool.

Sign up for your free trial now!

Important Pricing Update

With all these major improvements, Wordsmith is evolving—and so is our pricing. On March 9th, our subscription price will increase from $9.95 to $20/month. But here’s the good news: if you sign up now, you’ll be locked in at the current price forever. Yep, no matter how many new features we add, your price won’t change.

Version 3 is a huge milestone for us, but we’re just getting started. This year, we have even more updates, new tools, and exciting features planned to make Wordsmith the ultimate content creation platform for entrepreneurs.

So, what are you waiting for? Dive into Wordsmith 3.0, explore the new features, and experience content creation the way it should be—effortless, fun, and totally on-brand.

Your words. Your voice. Just better.

Try Wordsmith 3 for free today!

Imagine waking up tomorrow morning with a sense of clarity and ease. Your content strategy for the week is already laid out for you—this week, next week, six months from now, even two years into the future. A real content strategy that you can follow, designed to take the stress out of planning and allow you to focus on what truly matters.

You know exactly what needs to be created, and instead of feeling overwhelmed, you dive right in, crafting each piece with intention. Your social media posts, your blog, your emails—strategically crafted, beautifully written, and ready to go. No more staring at a blank screen, no more scrambling at the last minute. Just seamless, stress-free content that feels perfectly you and connects with your audience in all the right ways.

Sounds like a dream, doesn’t it? But what if I told you this could be your reality with a tool like Wordsmith?

For so many entrepreneurs, content creation is a struggle. It’s that never-ending task that always seems to take way longer than it should. The pressure to constantly come up with fresh ideas, craft compelling captions, and show up consistently can be exhausting. And let’s not even start on the frustration of pouring your heart into a post only to hear crickets in response.

I get it—because I’ve been there too. But here’s the good news: It doesn’t have to be this way.

What If Content Creation Was the Easiest Part of Running Your Business?

Imagine logging into a dashboard that already knows your brand voice, your style, and the heart behind your business. A tool that delivers fresh, customized content ideas tailored to your business, complete with captions, blog posts, and newseltters—all designed to engage your audience and build real connections.

No more second-guessing what to post. No more wasting hours trying to write the perfect caption. No more feeling like you have to reinvent the wheel every time you create content.

This Is Exactly Why I Created Wordsmith

I’ve always been passionate about writing, but I struggled when it came to short-form social media content. I built Wordsmith to connect and tie together social media, blog content, and newsletters—creating a tool that brings strategy and creativity together seamlessly. I took my strategic planning mindset and paired it with my love for writing, developing a powerhouse tool designed to help entrepreneurs like you. Wordsmith takes the guesswork out of showing up online and replaces it with clarity, confidence, and ease.

Get Personalized Content – Wordsmith adapts to your business, so your content feels like you wrote it yourself—without spending hours behind the screen. It learns your brand voice, your style, and the nuances of your messaging so that everything you publish feels aligned and authentic. This isn’t cookie-cutter content—it’s your content, made effortless.

Never Wonder What to Post Again – The frustration of staring at a blank screen? Gone. Wordsmith provides you with fresh, relevant, and engaging ideas at the click of a button, so you always have something valuable to share. Whether you need a social post, an email, or a blog topic, it’s there waiting for you.

Write in Minutes, Not Hours – Imagine getting a full blog post, a week’s worth of Instagram captions, or a polished email sequence done in minutes. That’s what Wordsmith does. It streamlines the content creation process so you can focus on the parts of your business that truly need your attention.

Stay Consistent, Stress-Free – We all know consistency is key, but actually sticking to a content plan can be exhausting (especially when you don’t know what to talk about). Wordsmith ensures that your content is planned, structured, and aligned with your brand’s goals, so you can maintain consistency without the stress.

Feels Like Your Favorite Co-Worker – As entrepreneurs, we wear all the hats and get little help in running our businesses. Wordsmith is like the most amazing co-worker—one that understands what you do, supports you in creating, and makes sure your content reflects you. It’s the reliable content partner you didn’t know you needed, helping you to finally show up with confidence and ease.

Crafting Content That Sounds Like You

One of the biggest things we focused on perfecting? Making sure your content doesn’t sound like a robot, but actually sounds like you.

Because here’s the truth—your brand is unique. Your voice matters. And whether you’re writing for social media, your blog, or a newsletter, you should be able to create content that feels authentic to who you are.

That’s why Wordsmith’s writing styles were designed to help you mimic your personal content creation process. As someone who loves to write, I built Wordsmith to follow my own workflow—one that helps capture your personality, your message, and your passion, all while cutting the time it takes to create content in half.

Content Creation That Feels Effortless

Imagine waking up every day knowing that your content is already working for you. That instead of stressing about what to post, you can focus on what truly matters—serving your clients, growing your business, and creating the life you’ve been dreaming of.

Picture yourself confidently hitting “publish” on a post that sparks real engagement. Imagine your inbox filling up with responses to an email that truly resonates. Think about how freeing it would feel to know that your content strategy isn’t just working—it’s thriving.

That’s the kind of transformation Wordsmith makes possible. It’s not just about creating content—it’s about creating impact. It’s about reclaiming your time. It’s about showing up in a way that feels authentic, strategic, and totally effortless.

You don’t have to keep struggling with content creation. You don’t have to spend another week, another month, or another year stuck in the cycle of inconsistency and overwhelm.

This is your chance to change the way you create content forever.

And the best part? You can try it for free.

Sign up for Wordsmith today and experience effortless content creation for yourself.

Your future business—the one where content creation is simple, stress-free, and actually fun—is waiting. And it starts with this one simple step.