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Behind the Scenes: What’s Coming to Wordsmith

Wordsmith

April 22, 2025

Elena Ringeisen

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All the best business advice in one convenient place.

Give me 15 minutes, and I'll give you a marketing strategy that works.

Mama of four, business builder, and lover of bold ideas. I’m here to share the behind-the-scenes of building businesses, launching what lights me up, and creating a life that feels aligned every step of the way.

Hey, I'm Elena

my story

I’m sitting at my desk, coffee in hand, heart full of ideas—and if I’m being honest, a little bit of overwhelm too. The world of business and marketing is shifting fast, and with AI stepping onto the scene in a big way, it’s starting to feel like we’re all figuring it out in real time.

And here I am, building something right in the middle of it all.

We just did a massive update to Wordsmith. A completely redesigned dashboard that feels so much better—cleaner, easier to navigate, more intuitive. We added a whole new lineup of writing styles (they’re honestly so fun to play with), and more than anything, we laid the groundwork for what’s to come.

But I’d be lying if I said it didn’t feel big.

A Dream That’s Growing Bigger Than Me

When I first launched Wordsmith, it was simple: I wrote the content myself. I uploaded it. You logged in and had access to captions that were ready to go. It was built for real business owners who just needed a little help showing up online.

Now, we’re dreaming bigger. With AI entering the chat, everything has changed—and also, somehow, everything has stayed the same. Because at the core of Wordsmith is the same mission: to help you feel confident, clear, and supported in your content.

This next chapter? It’s about deepening that support.

So What’s Coming? Let Me Show You What I’m Dreaming Of

First up: a marketing calendar inside Wordsmith. One that helps you not just create content, but plan it. Organize it. Feel like you actually have a strategy again. (Because we both know that’s half the battle.)

Second: AI-powered idea generation that’s based on your business. I want you to be able to take a quiz that tells Wordsmith who you are, what you do, and how you want to sound online. And from there? Content ideas that actually make sense for your brand. Not generic fluff. Just real, aligned suggestions that take the pressure off.

Third: cross-platform sharing and creative assets. Imagine creating one amazing piece of content and Wordsmith gives you the visuals and the resized versions for Instagram, your newsletter, even Pinterest or LinkedIn. Total time-saver, right?

This is what I’m mapping out right now, with sticky notes everywhere and my mind racing with possibility.

It Feels Big—Because It Is

This next season of Wordsmith isn’t about chasing trends. It’s about building something that truly becomes part of your business. Something that gives you back your time and energy. Something that lets you feel proud of what you’re putting out into the world.

But I’m also human. And sometimes, building something that hasn’t been done before? It feels heavy. I want to get it right. I want it to be something you love using.

So I’m asking: if you’ve got ideas, needs, or things you’d love to see inside Wordsmith, tell me. LEave a comment. Reply to the email. Your feedback means more than you know.

At the end of the day, I’m not building Wordsmith for me. I’m building it for you.

For the one who has so many ideas but no time to write them. For the entrepreneur who wants their marketing to feel more authentic. For the dreamer who’s tired of staring at the blinking cursor.

Let’s build this next version of Wordsmith together.

Because what’s coming? It’s going to be good.

And I can’t wait for you to be part of it.

Behind the Scenes: What’s Coming to Wordsmith

Behind the Scenes: What’s Coming to Wordsmith

Wordsmith

Behind the Scenes: What’s Coming to Wordsmith

Wordsmith

Wordsmith

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I’ve built brands from the ground up, sold software, launched tools like Wordsmith and taught thousands how to run ads that actually convert. I care about building businesses that create freedom — not burnout — and I’m here to help you do the same. Strategy, simplicity, and a whole lot of heart.

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Wordsmith

Behind the Scenes: What’s Coming to Wordsmith

Wordsmith

Behind the Scenes: What’s Coming to Wordsmith

I’m sitting at my desk, coffee in hand, heart full of ideas—and if I’m being honest, a little bit of overwhelm too. The world of business and marketing is shifting fast, and with AI stepping onto the scene in a big way, it’s starting to feel like we’re all figuring it out in real time.

And here I am, building something right in the middle of it all.

We just did a massive update to Wordsmith. A completely redesigned dashboard that feels so much better—cleaner, easier to navigate, more intuitive. We added a whole new lineup of writing styles (they’re honestly so fun to play with), and more than anything, we laid the groundwork for what’s to come.

But I’d be lying if I said it didn’t feel big.

A Dream That’s Growing Bigger Than Me

When I first launched Wordsmith, it was simple: I wrote the content myself. I uploaded it. You logged in and had access to captions that were ready to go. It was built for real business owners who just needed a little help showing up online.

Now, we’re dreaming bigger. With AI entering the chat, everything has changed—and also, somehow, everything has stayed the same. Because at the core of Wordsmith is the same mission: to help you feel confident, clear, and supported in your content.

This next chapter? It’s about deepening that support.

So What’s Coming? Let Me Show You What I’m Dreaming Of

First up: a marketing calendar inside Wordsmith. One that helps you not just create content, but plan it. Organize it. Feel like you actually have a strategy again. (Because we both know that’s half the battle.)

Second: AI-powered idea generation that’s based on your business. I want you to be able to take a quiz that tells Wordsmith who you are, what you do, and how you want to sound online. And from there? Content ideas that actually make sense for your brand. Not generic fluff. Just real, aligned suggestions that take the pressure off.

Third: cross-platform sharing and creative assets. Imagine creating one amazing piece of content and Wordsmith gives you the visuals and the resized versions for Instagram, your newsletter, even Pinterest or LinkedIn. Total time-saver, right?

This is what I’m mapping out right now, with sticky notes everywhere and my mind racing with possibility.

It Feels Big—Because It Is

This next season of Wordsmith isn’t about chasing trends. It’s about building something that truly becomes part of your business. Something that gives you back your time and energy. Something that lets you feel proud of what you’re putting out into the world.

But I’m also human. And sometimes, building something that hasn’t been done before? It feels heavy. I want to get it right. I want it to be something you love using.

So I’m asking: if you’ve got ideas, needs, or things you’d love to see inside Wordsmith, tell me. LEave a comment. Reply to the email. Your feedback means more than you know.

At the end of the day, I’m not building Wordsmith for me. I’m building it for you.

For the one who has so many ideas but no time to write them. For the entrepreneur who wants their marketing to feel more authentic. For the dreamer who’s tired of staring at the blinking cursor.

Let’s build this next version of Wordsmith together.

Because what’s coming? It’s going to be good.

And I can’t wait for you to be part of it.

I’m sitting at my desk, coffee in hand, heart full of ideas—and if I’m being honest, a little bit of overwhelm too. The world of business and marketing is shifting fast, and with AI stepping onto the scene in a big way, it’s starting to feel like we’re all figuring it out in real time.

And here I am, building something right in the middle of it all.

We just did a massive update to Wordsmith. A completely redesigned dashboard that feels so much better—cleaner, easier to navigate, more intuitive. We added a whole new lineup of writing styles (they’re honestly so fun to play with), and more than anything, we laid the groundwork for what’s to come.

But I’d be lying if I said it didn’t feel big.

A Dream That’s Growing Bigger Than Me

When I first launched Wordsmith, it was simple: I wrote the content myself. I uploaded it. You logged in and had access to captions that were ready to go. It was built for real business owners who just needed a little help showing up online.

Now, we’re dreaming bigger. With AI entering the chat, everything has changed—and also, somehow, everything has stayed the same. Because at the core of Wordsmith is the same mission: to help you feel confident, clear, and supported in your content.

This next chapter? It’s about deepening that support.

So What’s Coming? Let Me Show You What I’m Dreaming Of

First up: a marketing calendar inside Wordsmith. One that helps you not just create content, but plan it. Organize it. Feel like you actually have a strategy again. (Because we both know that’s half the battle.)

Second: AI-powered idea generation that’s based on your business. I want you to be able to take a quiz that tells Wordsmith who you are, what you do, and how you want to sound online. And from there? Content ideas that actually make sense for your brand. Not generic fluff. Just real, aligned suggestions that take the pressure off.

Third: cross-platform sharing and creative assets. Imagine creating one amazing piece of content and Wordsmith gives you the visuals and the resized versions for Instagram, your newsletter, even Pinterest or LinkedIn. Total time-saver, right?

This is what I’m mapping out right now, with sticky notes everywhere and my mind racing with possibility.

It Feels Big—Because It Is

This next season of Wordsmith isn’t about chasing trends. It’s about building something that truly becomes part of your business. Something that gives you back your time and energy. Something that lets you feel proud of what you’re putting out into the world.

But I’m also human. And sometimes, building something that hasn’t been done before? It feels heavy. I want to get it right. I want it to be something you love using.

So I’m asking: if you’ve got ideas, needs, or things you’d love to see inside Wordsmith, tell me. LEave a comment. Reply to the email. Your feedback means more than you know.

At the end of the day, I’m not building Wordsmith for me. I’m building it for you.

For the one who has so many ideas but no time to write them. For the entrepreneur who wants their marketing to feel more authentic. For the dreamer who’s tired of staring at the blinking cursor.

Let’s build this next version of Wordsmith together.

Because what’s coming? It’s going to be good.

And I can’t wait for you to be part of it.

Behind the Scenes: What’s Coming to Wordsmith

MODERN MARKET

Behind the Scenes: What’s Coming to Wordsmith

MODERN MARKET

I’m sitting at my desk, coffee in hand, heart full of ideas—and if I’m being honest, a little bit of overwhelm too. The world of business and marketing is shifting fast, and with AI stepping onto the scene in a big way, it’s starting to feel like we’re all figuring it out in real time.

And here I am, building something right in the middle of it all.

We just did a massive update to Wordsmith. A completely redesigned dashboard that feels so much better—cleaner, easier to navigate, more intuitive. We added a whole new lineup of writing styles (they’re honestly so fun to play with), and more than anything, we laid the groundwork for what’s to come.

But I’d be lying if I said it didn’t feel big.

A Dream That’s Growing Bigger Than Me

When I first launched Wordsmith, it was simple: I wrote the content myself. I uploaded it. You logged in and had access to captions that were ready to go. It was built for real business owners who just needed a little help showing up online.

Now, we’re dreaming bigger. With AI entering the chat, everything has changed—and also, somehow, everything has stayed the same. Because at the core of Wordsmith is the same mission: to help you feel confident, clear, and supported in your content.

This next chapter? It’s about deepening that support.

So What’s Coming? Let Me Show You What I’m Dreaming Of

First up: a marketing calendar inside Wordsmith. One that helps you not just create content, but plan it. Organize it. Feel like you actually have a strategy again. (Because we both know that’s half the battle.)

Second: AI-powered idea generation that’s based on your business. I want you to be able to take a quiz that tells Wordsmith who you are, what you do, and how you want to sound online. And from there? Content ideas that actually make sense for your brand. Not generic fluff. Just real, aligned suggestions that take the pressure off.

Third: cross-platform sharing and creative assets. Imagine creating one amazing piece of content and Wordsmith gives you the visuals and the resized versions for Instagram, your newsletter, even Pinterest or LinkedIn. Total time-saver, right?

This is what I’m mapping out right now, with sticky notes everywhere and my mind racing with possibility.

It Feels Big—Because It Is

This next season of Wordsmith isn’t about chasing trends. It’s about building something that truly becomes part of your business. Something that gives you back your time and energy. Something that lets you feel proud of what you’re putting out into the world.

But I’m also human. And sometimes, building something that hasn’t been done before? It feels heavy. I want to get it right. I want it to be something you love using.

So I’m asking: if you’ve got ideas, needs, or things you’d love to see inside Wordsmith, tell me. LEave a comment. Reply to the email. Your feedback means more than you know.

At the end of the day, I’m not building Wordsmith for me. I’m building it for you.

For the one who has so many ideas but no time to write them. For the entrepreneur who wants their marketing to feel more authentic. For the dreamer who’s tired of staring at the blinking cursor.

Let’s build this next version of Wordsmith together.

Because what’s coming? It’s going to be good.

And I can’t wait for you to be part of it.

I’m sitting at my desk, coffee in hand, heart full of ideas—and if I’m being honest, a little bit of overwhelm too. The world of business and marketing is shifting fast, and with AI stepping onto the scene in a big way, it’s starting to feel like we’re all figuring it out in real time.

And here I am, building something right in the middle of it all.

We just did a massive update to Wordsmith. A completely redesigned dashboard that feels so much better—cleaner, easier to navigate, more intuitive. We added a whole new lineup of writing styles (they’re honestly so fun to play with), and more than anything, we laid the groundwork for what’s to come.

But I’d be lying if I said it didn’t feel big.

A Dream That’s Growing Bigger Than Me

When I first launched Wordsmith, it was simple: I wrote the content myself. I uploaded it. You logged in and had access to captions that were ready to go. It was built for real business owners who just needed a little help showing up online.

Now, we’re dreaming bigger. With AI entering the chat, everything has changed—and also, somehow, everything has stayed the same. Because at the core of Wordsmith is the same mission: to help you feel confident, clear, and supported in your content.

This next chapter? It’s about deepening that support.

So What’s Coming? Let Me Show You What I’m Dreaming Of

First up: a marketing calendar inside Wordsmith. One that helps you not just create content, but plan it. Organize it. Feel like you actually have a strategy again. (Because we both know that’s half the battle.)

Second: AI-powered idea generation that’s based on your business. I want you to be able to take a quiz that tells Wordsmith who you are, what you do, and how you want to sound online. And from there? Content ideas that actually make sense for your brand. Not generic fluff. Just real, aligned suggestions that take the pressure off.

Third: cross-platform sharing and creative assets. Imagine creating one amazing piece of content and Wordsmith gives you the visuals and the resized versions for Instagram, your newsletter, even Pinterest or LinkedIn. Total time-saver, right?

This is what I’m mapping out right now, with sticky notes everywhere and my mind racing with possibility.

It Feels Big—Because It Is

This next season of Wordsmith isn’t about chasing trends. It’s about building something that truly becomes part of your business. Something that gives you back your time and energy. Something that lets you feel proud of what you’re putting out into the world.

But I’m also human. And sometimes, building something that hasn’t been done before? It feels heavy. I want to get it right. I want it to be something you love using.

So I’m asking: if you’ve got ideas, needs, or things you’d love to see inside Wordsmith, tell me. LEave a comment. Reply to the email. Your feedback means more than you know.

At the end of the day, I’m not building Wordsmith for me. I’m building it for you.

For the one who has so many ideas but no time to write them. For the entrepreneur who wants their marketing to feel more authentic. For the dreamer who’s tired of staring at the blinking cursor.

Let’s build this next version of Wordsmith together.

Because what’s coming? It’s going to be good.

And I can’t wait for you to be part of it.

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