If you’ve ever run an ad on Facebook or Instagram, you probably know how it goes. The second you stop the campaign, the results vanish. The likes, the clicks, the engagement, they all disappear like they were never there to begin with.

It can feel like pouring money into something with a really short fuse. A flash of visibility, followed by silence.

But Pinterest? Pinterest plays by a different set of rules. And that’s exactly why I love it so much.

Unlike most platforms, Pinterest ads don’t just stop working when your campaign ends. They keep showing up. They keep driving traffic. They keep bringing in sales. Even when your budget runs out.

That’s the magic of Pinterest. And it’s one of the biggest reasons why Pinterest ads work so well. Even after you stop paying.

So let’s talk about how that actually works and why it’s worth paying attention to.

Pinterest Isn’t Social Media. It’s a Search Engine.

This is the first mindset shift you need to make. (and the thing a lot of people get wrong).

Pinterest isn’t really social media. It’s a visual search engine. That means when someone types in “fall capsule wardrobe” or “things to do in NYC,” they’re searching with intention. They’re looking for something very specific.

And the best part? Your ad doesn’t vanish once it’s been seen. It stays on the platform. It keeps showing up in search results. People save it. Share it. Discover it months or even years after your campaign ends.

On most platforms, your ad’s lifespan is measured in hours. On Pinterest, it’s measured in months or more. This is why Pinterest ads work differently. They are actually built to last.

Your Ad Doesn’t Disappear. It Keeps Circulating.

On Pinterest, when someone sees an ad they love, they don’t just click. They save it to their board. That means they plan to come back to it. Or they want to revisit it when the timing feels right.

Once that pin is saved, it continues to circulate. It pops up in other people’s feeds. It reaches new users who are searching for similar things.

I’ve had promoted pins that I ran years ago still bringing in traffic today. Without spending another penny.

That is something I have never experienced with Instagram or Facebook ads. Pinterest has this built-in power of staying relevant long after the promotion ends.

Evergreen Ads Bring Evergreen Results

Let’s say you’re launching something new. Maybe it’s a course, a seasonal product, or a free download. You pour energy into creating beautiful visuals and smart copy. You launch the ad.

On other platforms, you have to keep reposting. You have to fight for visibility all over again every few days.

Pinterest doesn’t work that way.

If your ad is useful and visually appealing, Pinterest will keep it in circulation. People will continue to save it and search for it, even if you’re no longer actively promoting it.

That makes Pinterest the perfect place for evergreen content. Something you create once can keep serving you again and again. That’s a smart strategy. And it’s one of the biggest reasons why Pinterest ads work so well for long-term results.

You Don’t Need a Massive Budget

Another reason I always recommend Pinterest ads? They’re affordable.

You don’t need a massive budget to get started. You can test campaigns with five or ten dollars a day and still see traction.

Better yet, your money works harder for you. Because the content you promote continues to get seen and shared long after your budget is used up. You’re not paying just for a moment of attention. You’re investing in content that sticks around.

If you’ve ever felt nervous about running paid ads or worried you wouldn’t get a return, Pinterest is a great place to start. It’s low pressure, high potential, and very forgiving compared to other ad platforms.

Pinterest Is the Quiet Power Player in My Business

Over the years, I’ve seen platforms rise and fall. I’ve chased the algorithm. I’ve burned out trying to keep up with social media. And every time I step back, guess what continues to work quietly in the background?

Pinterest.

It’s not flashy. It doesn’t demand daily posting or dancing reels. But it works. Steadily. Consistently. Predictably.

Pinterest ads have helped me grow my email list, sell digital products, promote blog content, and increase traffic to my website. All with way less stress and far more staying power than anything else I’ve tried.

That’s why I always tell people Pinterest is worth learning. Once you understand the platform, it becomes a tool that works for you around the clock.

Even when you take a break.

Even when the campaign is over.

Ready to Try Pinterest Ads?

If you’re tired of throwing money at ads that vanish the minute you stop paying… If you’re done with chasing quick wins and want something that actually lasts… Then Pinterest ads might just be your next smartest move.

They work differently, and that difference is what makes them powerful.

I created a course that walks you through exactly how to set up and run Pinterest ads that continue to perform even when your campaign is done. No fluff. No overwhelm. Just a strategy that makes sense for the long haul.

👉 Grab my Pinterest Ad Strategy course here

Let’s build something that keeps working for you long after you hit pause.

For the longest time, I believed running ads was something reserved for them. Big brands with even bigger budgets. Companies with full-blown marketing departments. People in fancy offices who had “strategist” in their job title and knew how to decode a spreadsheet like it was their second language. And then there was me.

I assumed ads weren’t for someone like me. Someone who didn’t have thousands to throw at a campaign or hours to pour into learning a new platform.

But eventually, I got tired of waiting for organic reach to do the job. I wanted to grow faster, reach new people, and stop relying on the hope that an Instagram post might go viral.

So I dipped my toe in. Nervously. Imperfectly.

And what I discovered?
Ads aren’t just for big brands. They’re for real people building real businesses.
Just like you.

Feeling Like Ads Are Only for the “Big Players”? Let’s Talk.

Have you ever looked at an ad and thought, “That’s not for me. I can’t afford it, and I wouldn’t even know where to start”?
Do you assume that only people with teams, tech skills, and ten thousand followers can actually make ads work?
Have you been quietly wishing you could grow faster… but believing that ads are out of reach?

Friend, you’re not alone.

But here’s what I’ve learned—from actual experience, not theory:
Ads aren’t reserved for million-dollar marketing teams.
They’re a tool. And just like any tool, you can learn to use it.

Today, I want to walk you through the truth about running ads. What I wish I knew before I ever hit “launch,” and how you (yes, you) can use them to grow your business on your terms.

I Thought Ads Were for “Them” Until I Gave It a Shot

The first time I ever opened up an ad manager, I felt like I had entered a foreign country without a translator.

Pixels? Audiences? Conversions?
No one warned me I’d need a secret dictionary just to make sense of it.

I almost closed my laptop.

Because all I could think was: This is what real marketers do. This isn’t for me.

But something in me said to just try. Just test. Boost one tiny post to see if you can get a return. Just see.

So I set a tiny daily budget.
Picked one product I knew like the back of my hand.
And created a simple graphic and copy that came straight from my heart.

And then I clicked “publish.”

That tiny campaign led to clicks. The clicks led to sales. And the sales gave me proof:
Ads could work for me.

What If Ads Aren’t for “Big Brands” They’re Just for Brave Ones?

I spent years assuming ads were part of someone else’s playbook.

But here’s the shift that changed everything:
Ads are not about having a big budget. They’re about having a clear message and knowing how to target the right audience.

Big brands might have more dollars, but they don’t have your story.
They don’t have your passion, your scrappiness, or your people.

The moment I stopped thinking I had to be “ready” or “professional” to run ads—and just focused on sharing the heart of my offer with the right people, everything changed.

You don’t need a marketing agency.
You don’t need to be a tech genius.
You just need to believe in what you’re offering… and be willing to put it in front of the people who need it.

5 Truths That Made Ads Feel Possible (Even for Me)

1. You Don’t Need a Big Budget to Start Seeing Results

I started with $5 a day. That’s it.

Running ads doesn’t have to cost thousands to be effective.
Start small. Watch what works. Reinvest your profit.

You can always scale later. The key is to start.

2. One Clear Offer Is Better Than Ten Fancy Funnels

If you’re not sure where to start, focus on one product or service.

Make your ad about that one thing. Create one graphic. Send people to one page.

Clarity always beats complexity—especially when you’re just starting out.

3. You Can DIY This (No Agency Needed)

I used free tools. Canva for my graphics. My own words for the copy.
I didn’t hire a team, I just committed to learning one thing at a time.

Most platforms (Facebook, Pinterest, Instagram) walk you through setup step-by-step.
And if you get stuck? There are tutorials. Or better yet, affordable courses (like mine 👀).

4. Your Message Matters A LOT

What makes an ad work isn’t fancy language, it’s connection.

When you speak directly to your ideal person in your ad copy, they’ll pay attention.

Instead of trying to sound like a marketing expert, talk like a friend.

That’s what people respond to.

5. Ads Aren’t Magic. They’re a Mirror

Ads show you what’s working, and what’s not.

If an ad doesn’t perform, it’s not failure. It’s feedback.
Maybe the offer isn’t clear enough. Maybe the landing page needs a tweak. Maybe your message needs refining.

You don’t have to take it personally. Just adjust and keep going.

You’re More “Ad-Ready” Than You Think

So here’s the truth I wish I could whisper into your ear the moment you hesitated:
Running ads isn’t just for big businesses—it’s for brave ones.

It’s for the solopreneur with a dream.
The mama building her business during nap time.
The creative who knows their product works… they just need more people to see it.

Ads have helped me grow faster, reach more people, and create stability in my business that doesn’t depend on the algorithm.

And it all started with one little ad… and one big leap of faith.

Want Help Figuring It All Out? I’ve Got You!

If ads have felt too complicated, too expensive, or too out of reach, let me help you!

I created The Pinterest Advertising Strategy Course. A simple step-by-step guide that shows you exactly how I run ads that bring in sales on autopilot (without the overwhelm or the guesswork).

It’s beginner-friendly, budget-friendly, and built for small business owners who want to start landing infront of the right audience that is ready to hit buy.

Running Pinterest ads can feel like you’re playing a game where no one explained the rules. You log in, glance at all those numbers, and immediately ask yourself… “Is this working? Am I wasting money? What should I even be looking at?” I’m about to walk you through the exact metrics that actually matter, and how to use them to make smarter decisions (without needing a marketing degree or a Google rabbit hole).

First Things First: Let’s Break Down the Most Common Pinterest Ad Metrics

Here’s what you’ll see inside your dashboard, and what each metric is actually trying to tell you:

Impressions: How many times your ad showed up in someone’s feed. This tells you your targeting and keywords are being triggered — but impressions alone don’t mean it’s working.

Clicks: The number of times someone clicked on your ad to learn more. This is the first real sign of interest. It means your creative is catching attention. But it’s not the final word…

Outbound Clicks: These are the golden clicks — the ones that send people off Pinterest and onto your site. These clicks tell you your pin is doing its job: sending people into your world.

Saves: When someone saves your pin to a board. Saves are intent. It means they’re interested — maybe not ready to buy, but keeping it for later. If your saves are high, your ad might be too good for just one glance.

Conversions: When someone signs up, buys, or takes the action you asked for. This is what we’re here for, right? Conversions tell you if your whole ad + landing page combo is working.

So… Which Metrics Actually Matter Most?

If I had to pick the ones to watch like a hawk, it would be these:

Outbound Clicks

This is the biggest signal that your ad is truly working. Pinterest is a traffic platform, and if you’re not getting people to your site, we need to adjust your creative or targeting.

Conversions

This is the actual number of people who took the action you wanted. Whether that’s signing up for your list, buying your product, or filling out a form. It’s easy to obsess over impressions or saves, but conversions are the real proof that your ad is doing its job. No fluff, just results. And tracking this number over time tells you exactly which offers are working.

Cost per Click (CPC)

This is how much you’re paying for every single click on your ad — and it’s where Pinterest really shines. Compared to platforms like Instagram or Facebook, Pinterest clicks are often way more affordable. That means you can get in front of more potential customers without blowing your ad budget. Low CPC with high outbound clicks? That’s a winning combo.

What You Can Worry Less About

• Impressions are good for brand awareness, but they’re not what pays the bills.
• Saves are a lovely compliment, but you can’t take them to the bank.
• Clicks are a first step, but outbound clicks are the real MVP.

Think of impressions, saves, and clicks as breadcrumbs. They’re part of the journey — but not the destination.

If Your Metrics Aren’t Where You Want Them To Be… Don’t Panic

I know the moment you see numbers going the “wrong” way, it’s easy to feel like you messed up. But this is where strategy lives. If the clicks are high but no one’s converting? It might be your page. If impressions are low? Time to adjust your targeting or keywords.

This isn’t failure, it’s feedback. And when you know which numbers to pay attention to, you can stop guessing and start tweaking.

Your Pinterest Ad Metrics Checklist

Before you spend another dollar, take a moment to run through this list:

Am I getting outbound clicks?
If people aren’t clicking off Pinterest and into your world, it’s time to revisit your creative or targeting.

Are those clicks costing me less than other platforms?
Pinterest should win here. Low cost per click (CPC) is one of its biggest advantages — don’t overlook it.

Is my landing page doing its job?
Check your conversion rate. If people are clicking but not taking action, the issue might be your page (not your ad).

Do I know my cost per action (CPA)?
What are you actually paying for a sale or signup? That number helps you gauge real ROI.

Am I tracking actual conversions — not just impressions or saves?
Impressions are nice. Conversions are everything.

Pinterest is one of the most underrated tools in the marketing world, especially if you’re craving traffic that lasts, ads that actually convert, and peace of mind that your content isn’t just disappearing 24 hours later.

I’ve made over half a million dollars with one single product using Pinterest ads. That’s not a typo. No massive launch calendar. No daily social grind. Just a smart strategy, the right funnel, and a platform that quietly does the heavy lifting.

And if you’re ready to learn exactly how I go about setting up my ads? I walk you through my entire process, step by step, inside my Pinterest Ad Strategy Course. It’s built for entrepreneurs like you who want to grow sustainably, confidently, and with way less noise.

Because when you know what actually matters, Pinterest stops feeling confusing, and starts becoming one of the most powerful tools in your business.

Whenever I talk about Pinterest ads, someone always asks: But how much do they actually cost? And it’s a fair question. If you’re running a small business—especially one that’s bootstrapped or run by one person wearing all the hats—every dollar counts. And when it comes to paid advertising, it can be hard to know what’s worth the spend… and what’s not.

So let’s break it down.

In this post, I’ll walk you through how Pinterest ad pricing works, what to expect in terms of budget and ROI, and how to get started without wasting your money.

How Pinterest Ad Costs Work

Pinterest uses a bidding system for ads, which means you can essentially choose how much you’re willing to pay to reach people. There are a few different objectives to choose from—like brand awareness, traffic, conversions—and the cost per result depends on which one you choose.

Here’s a general breakdown:

• Traffic Campaigns: Expect to pay anywhere from $0.10 to $1.50 per click.
• Conversion Campaigns: These vary more widely, often ranging from $0.75 to $5.00 per conversion (depending on your niche, landing page quality, and product).
• Awareness Campaigns: You might pay around $2 to $5 per 1,000 impressions.

The good news? You can start with as little as $5 per day. And with the right strategy (more on that in a second), you can start seeing real results even at a small budget.

For example, my best-performing Pinterest ad cost me just $0.008 per click. That means if I spent $50, I’d reach over 6,000 people—6,250 to be exact.

But here’s the thing: it’s not just 6,250 random people scrolling social media and getting interrupted by an ad. These are 6,250 people actively searching for the exact thing I had to offer. That kind of marketing power—placing your product in front of someone who’s already looking for it—is what makes Pinterest so unique. That’s the kind of reach and efficiency that’s hard to beat on other platforms.

My Real Numbers (This Might Surprise You)

Want to know how much I’ve personally spent on Pinterest ads?

Over the last few years, I’ve spent just over $41,000 promoting one digital product. That’s not pocket change, but the return?

$684,000 in revenue.

That’s the kind of ROI that makes Pinterest ads not just worth it—but one of the smartest investments I’ve made in my business.

It’s not about dumping money into ads and hoping they work. It’s about strategy—knowing your product, understanding your audience, and designing your funnel in a way that turns traffic into customers.

So, Are Pinterest Ads Worth It?

If you’re looking for a platform where your ads last longer, where people come with search intent, and where you can still get results without a massive budget… Pinterest might just be your new best friend.

Unlike other platforms where your ad disappears the second you stop spending, Pins (even paid ones) continue circulating long after your campaign ends. That means more bang for your buck.

But You Still Need a Strategy

I didn’t stumble into that $684,000 in revenue by accident. I built a system that works, and I recorded the entire process to help other entrepreneurs do the same.

Enter: My Pinterest Ad Strategy Video Tutorial.

It’s a 90-minute, behind-the-scenes walkthrough of the exact ad setup I use in my business. From the campaign structure to targeting, budgets, and testing—this is the real strategy I’ve refined over years of trial, error, and success.

I created it after so many of my business friends asked me, “How are you doing this?” And while I don’t promote it heavily, it’s there for those who are ready to take Pinterest seriously and want a roadmap they can trust.

You can check it out here: Pinterest Ad Strategy Tutorial

A Few Tips for Starting Small

If you’re new to Pinterest ads, here’s what I recommend:

• Start with your best-selling product. Don’t try to promote everything—choose one product that you know your audience already loves.
• Use a traffic campaign to test the waters. These are lower cost and help you get more data.
• Track everything. Use Pinterest tags, connect your site, and monitor what’s working.
• Be patient. Pinterest is a long-game platform. Ads often pick up steam over time, not overnight.

You don’t need a huge budget to start running Pinterest ads.

You just need a solid strategy, a good product, and the willingness to experiment. When done right, Pinterest ads can create a steady stream of traffic and sales—without the constant pressure of daily content creation.

And if you want to skip the guesswork and follow a proven path? My Pinterest Ad Strategy Tutorial is there to guide you.

If you’re anything like me, you’ve probably asked yourself at some point: “Are Pinterest ads even worth it?” In a world that screams about Instagram trends and TikTok hacks every five seconds, Pinterest feels like this quiet, often-overlooked little corner of the internet.

But here’s the thing. That “quiet corner”?

It’s filled with buyers. Not just scrollers. Not just people looking for entertainment. People actively searching for ideas, products, and services—and making decisions.

And if you show up at the right time, in the right way?
Yes, you absolutely can make money with Pinterest ads.
I know because I’ve done it. And today, I’m pulling back the curtain to show you exactly how.

Why Pinterest Ads Are Different (And Why That Matters)

First, let’s clear something up: Pinterest is not a social media platform.

It’s a search engine—with pictures.

That means when people log onto Pinterest, they’re not looking to kill time like they might on Instagram or Facebook. They’re searching. They’re planning. They’re shopping.

Think about it:

• Brides planning their weddings.
• Moms decorating nurseries.
• Entrepreneurs looking for marketing strategies.
• Homeowners searching for renovation ideas.
• Business owners researching new tools.

When someone finds your product, service, or resource through a Pinterest ad, it doesn’t feel intrusive. It feels like they found exactly what they were looking for.

And that, my friend, is why Pinterest ads convert so beautifully when done right.

How I Started Making Money with Pinterest Ads

A few years ago, I made a decision: I wanted to grow my business without relying so heavily on social media. I didn’t want to be chained to my phone 24/7, chasing engagement and algorithms.

So I doubled down on long-form marketing (like my blog), SEO, and Pinterest.

At first, I was all about organic Pinterest traffic (which is amazing, by the way—and still a huge part of my strategy). But when I decided to test out Pinterest ads? Everything changed.

I started small—about $5 to $10 a day—testing simple campaigns promoting my best-selling products and services.

And what I found absolutely changed the way I think about marketing:

Over the last few years, I’ve spent $41,000 running Pinterest ads to promote a single digital product.

And from that one product?

I’ve generated over $684,000 in revenue.

Let’s break that down:

• That’s a 1,568% return on ad spend (ROAS)
• For every $1 I spent on Pinterest ads, I made $16.68 back
• That’s the kind of performance most ad platforms DREAM about delivering
• And it’s been almost entirely powered by Pinterest ads + my email list—no daily posting, no viral Reels, no constant burnout

This strategy didn’t just boost my revenue—it gave me my freedom back.

I built a system that quietly worked behind the scenes, allowing me to grow my business while being present with my family, without needing to hustle around the clock.

No massive ad agencies. No complex funnels.

Just a simple, sustainable strategy that kept working for me, month after month.

How to Actually Make Money with Pinterest Ads

Now, here’s where most people go wrong: They jump in without a plan. They run ads for the wrong products. Or they target the wrong audience. Or they create beautiful pins… but link them to confusing landing pages.

If you want your ads to actually make money (and not just rack up impressions), here’s what you need to know:

1. Start with Your Best-Seller

Don’t try to use Pinterest ads to “save” a product that isn’t selling organically. Promote your best-seller—the thing you know people already want.

Ask yourself:

• What product or service has already proven itself?
• What offer feels like a “no-brainer” for my ideal customer?
• What solves a clear, urgent problem?

Start there.

2. Think Like a Searcher, Not a Scroller

When you create your ad, remember: people on Pinterest are searching for solutions.

That means your ad needs to feel like an answer, not an interruption.

👉 Clear headline.
👉 Simple, beautiful imagery.
👉 Strong call-to-action.
👉 A landing page that delivers exactly what your ad promised.

No bait-and-switch. No vague messaging. Just a clear solution.

3. Target Intentionally

Pinterest makes it easy to target your ads based on keywords, interests, demographics, and even specific search behavior.

Here’s what I recommend:

• Use relevant keywords your audience is actually searching.
• Layer in interests that match your ideal client’s lifestyle or goals.
• Start simple and expand based on what’s working.

You don’t need to overcomplicate it—especially at first.

4. Optimize, But Don’t Obsess

Yes, you’ll want to check on your campaigns regularly.
Yes, you’ll want to tweak your creatives and keywords if something’s not performing.

But it’s 100% possible to set up good-performing ads and simply let them do their thing. That’s why I love Pinterest ads so much.

Pinterest ads are a long game.

Give your ads time to gather data before making huge changes.
I usually give new campaigns at least 7–10 days before adjusting anything major.

Consistency wins here, just like it does everywhere else in business.

Want My Exact Pinterest Ad Strategy?

If you’re nodding along thinking, “Okay, this sounds amazing but how do I actually DO this?”
Don’t worry—I’ve got you.

I created The Pinterest Ad Strategy because so many of my friends (and fellow business owners) kept asking me how I was getting such great results without spending a fortune.

Inside the course, I walk you through:

• How to set up your Pinterest ad campaigns step-by-step
• What kind of creatives to use (with real examples)
• How to set budgets and track conversions
• Mistakes to avoid that cost people money (and how to sidestep them!)

It’s under 90 minutes—no fluff, no overwhelm, just the exact system I still use today.

You can grab it right here if you’re ready to skip the trial and error and get to the good part faster.

So, can you actually make money with Pinterest ads?

Absolutely.

But not by throwing spaghetti at the wall. Not by hoping and wishing.

It happens when you show up intentionally. When you lead with value. When you focus on helping the person on the other side of the search bar find what they’ve been looking for all along.

You don’t need a massive budget.
You don’t need to be a tech wizard.
You just need a plan—and the willingness to start.

Trust me, it’s more than possible, and I can show you how to do it.

If you’re running a small business, you’ve probably felt the pressure to be everywhere—Instagram, TikTok, Facebook, Reels, Stories, emails, DMs… it’s a lot. Especially when all you really want is to grow your business, reach the right people, and not feel glued to your phone.

That’s why I love Pinterest.

Not as a place to post pretty things just for the sake of it—but as a quiet powerhouse that works in the background of my business. It brings in new people, helps me grow my email list, and drives actual sales… all without needing a huge budget or daily content creation.

If you’ve ever wondered if Pinterest ads could work for you, I want to show you exactly why I think this platform is so perfect for small businesses like ours.

Let’s start with something I want you to really think about…

What would your business feel like if your marketing didn’t need you every single day?

What would change if new people could discover what you do—without you constantly posting, replying, and showing up on camera?

What if your email list grew, your sales trickled in, and your content kept working for you… while you rested, created, or lived your life outside the screen?

If you’re a small business owner who’s tired of feeling like your growth depends on how much energy you have left that day, I want to introduce you to one of the most underrated platforms out there: Pinterest.

This isn’t about the pretty mood boards you used in 2012 or saving recipes you never make (though I still do that). I’m talking about Pinterest as a quiet workhorse—a tool that helps your business grow sustainably, affordably, and in a way that actually fits your life.

I’ve used Pinterest ads to grow my email list, increase sales, and bring in a steady stream of traffic to my site—all without spending thousands or being glued to my phone.

Here’s what we’re walking through today:

• Why Pinterest isn’t social media—and why that matters
• How Pinterest ads work (and why they don’t require a huge budget)
• What makes Pinterest users different—and how that works in your favor
• Why Pinterest is perfect for growing your email list
• What you don’t need to make it work (hint: not a designer!)
• And my honest reflections on why Pinterest ads feel so aligned with the way I want to run my business

By the end of this post, I hope you feel more spacious, more empowered, and more supported to try a marketing strategy that doesn’t just demand from you—but gives something back.

Let’s dive in.

Pinterest isn’t social media—it’s a search engine

This is the biggest mindset shift: Pinterest isn’t like Instagram or TikTok. It’s not about trends or followers. It’s a search engine. People go there with purpose—looking for ideas, solutions, inspiration, or products.

That means your content doesn’t get buried after 24 hours. Pins have a long shelf life, especially if you’re using Pinterest ads to get them in front of your ideal audience sooner.

If you’ve ever wanted your content to keep working for you long after you post it—this is where that happens.

You don’t need a big budget to see results

You can start running Pinterest ads for as little as $5–$10/day. And unlike other platforms that eat up your budget fast, Pinterest tends to be more efficient because of how people use it.

Most Pinterest users are already in the mindset to plan, buy, and take action. They’re not just scrolling. They’re searching. That makes it easier to reach people who are already looking for what you offer.

Even a small budget can go a long way when it’s paired with a clear message and a strong visual.

Pinterest users are in buying mode

Pinterest has something really special going for it: people trust what they find there. And they use it when they’re ready to do something.

So if you’re thinking, “But no one’s ever heard of my brand”—that’s actually an advantage here. Over 90% of Pinterest searches are unbranded, which means people are open to discovering new products and businesses. Like yours.

It’s one of the few places online where small businesses can show up right next to big-name brands—and actually compete.

It’s low-maintenance marketing that keeps working

This is one of my favorite things about Pinterest ads: once you set them up, they keep working.

You can pre-schedule your content. You don’t have to post every day. You don’t have to be “on” all the time. You can even take a break (hello, vacation) and know that your content is still driving traffic and conversions in the background.

If you’re building a business with long-term sustainability in mind, Pinterest fits in beautifully.

Pinterest helps grow your email list (not just your engagement)

One of my biggest priorities is always growing my email list—because that’s something I own. Pinterest makes that easy.

When someone clicks on your pin, they’re taken directly to your website, not kept inside an app. That gives you a chance to connect with them beyond a one-time visit—whether that’s through a lead magnet, a freebie, or simply a warm welcome to your world.

It’s a calm, intentional way to grow—without the daily grind of trying to beat an algorithm.

You don’t have to be a designer to make great pins

I know design can feel overwhelming, but Pinterest doesn’t require you to be fancy. It just needs to be clear.

Use clean graphics, easy-to-read text, and imagery that helps your audience immediately understand what your content or offer is about. Tools like Canva (or Pinterest templates) make this incredibly easy, even if design isn’t your thing.

It’s not about being perfect—it’s about being helpful.

I know it can feel like you need to be a certain size or have a certain following before paid ads are “worth it.” But that’s the beauty of Pinterest—it works because it’s not dependent on how many people already know you.

If you’re clear on who you’re trying to reach and how you can help them, Pinterest is a space where you can quietly (and consistently) show up, offer value, and grow—without burning out or blowing your budget.

Want to learn how to run Pinterest ads that actually work?

If you’re curious about setting up Pinterest ads but feel a little overwhelmed, I put together something just for you.

It’s a 90-minute Pinterest Ads Tutorial that walks you through everything—from creating your first campaign, to writing great pin copy, to choosing the right settings without wasting money.

You can grab the tutorial here and start running your first ad today.

You don’t need a marketing team or a $1,000/month ad budget. You just need a plan—and this is a great place to start.

I know what it feels like to pour your heart into your business—sleeves rolled up, coffee in hand, dreaming big—but still wondering how you’re supposed to actually get eyes on your product or service. There are a million strategies out there. Everyone has their “secret formula.” And with so many voices telling you to do this or try that, it’s easy to feel like you’re spinning your wheels.

I’ve been there.

And that’s exactly why I want to talk to you about one platform that completely changed how I market my business—and brought in real results without eating up my entire week or sanity.

Yes, I’m talking about Pinterest ads.

And before you write them off as just pretty pictures or a DIY haven (though we do love a good farmhouse table makeover), let me tell you: Pinterest ads are one of the best-kept secrets in digital marketing.

Let’s unpack it.

So… Are Pinterest Ads Worth It?

Short answer: YES.
Long answer: Still yes, but let me show you why.

Unlike Facebook or Instagram—where your ad is trying to interrupt someone’s scroll—Pinterest is where people go when they’re actively searching for ideas, inspiration, or solutions. They’re already in decision-making mode. So instead of fighting for attention, your ad can show up exactly when someone is looking for what you offer.

It’s like having a storefront on Main Street and placing your best-selling product right in the window display—right when the perfect customer walks by.

Why Pinterest Ads Work (Even If You’re Brand New)

What makes Pinterest ads so powerful is how they act more like a search engine than a social feed.

Think about it: People come to Pinterest to plan weddings, design living rooms, start businesses, and yes—shop. They’re already dreaming, already visualizing, already saving ideas for what they want. That means when your ad pops up in a relevant search, you’re meeting your ideal client mid-dream. (Which, let’s be honest, is the best time to show up.)

You don’t need a massive following.
You don’t need to be an influencer.
You just need to have something helpful, beautiful, or inspiring—and a clear idea of who it’s for.

When I launched my content platform, Wordsmith, I wanted to do something different. I didn’t want to rely on reels or TikToks or fight an algorithm that changed every five seconds. I wanted a sustainable way to reach the right people—women like you who are growing businesses and need tools that actually help.

So, I ran Pinterest ads.
And friend, they worked.

The Results I’ve Had With Pinterest Ads

Let’s talk numbers for a second. I’ve used Pinterest ads to help scale one of my businesses (Wordsmith) to over $600,000 in revenue—without spending hours online every day.

The ROI from Pinterest ads has consistently outperformed other platforms for me, and the best part? The pins continue to work for you long after the ad ends. That’s evergreen visibility.

How Pinterest Ads Are Different

Let me break it down real quick:

• Pinterest = Discovery.
  People go there to find things. This is huge because you’re not interrupting their feed—you’re adding to their vision.
• Ads Blend In Naturally.
  A promoted pin looks like any other pin, which means it doesn’t feel pushy or salesy. It feels helpful. Relevant. Wanted.
• Your Results Grow Over Time.
  Even when you stop paying, those pins can keep getting clicks. (Yes, really.)

Not Sure What to Promote First? Start Here.

If you’re brand new to running ads, I always recommend starting with your best-sellers. Something that’s already proven to sell.

One of the biggest mistakes I see is people trying to launch a brand new offer through ads before it’s even been tested. But if something is already working organically—even just a little—it’s a great candidate for a paid ad.

Let your ads do the heavy lifting after you’ve seen that little spark. That’s when it’s worth pouring some gas on the fire.

And If You’re Thinking, “This Sounds Great, But I’m Overwhelmed…”

You’re not alone.

That’s actually why I created my Pinterest Ad Strategy course.
So many of my fellow business friends kept asking me: How do you actually set these up? How do you know who to target? What should the pins look like? I’ve even had friends over to watch me in the office as I walk them thorugh the whole process.

So I pulled back the curtain and recorded exactly how I set up my own campaigns—from strategy to targeting to tracking results.

And I kept it under 90 minutes because I know your time is precious. You don’t need a 10-hour course. You need a system that works.

👉 You can check it out here

If you’ve been looking for a way to grow your business that doesn’t require posting constantly or trying to chase trends, Pinterest ads might be exactly what you need.

They’re gentle. They’re powerful. And they’re perfect for purpose-driven business owners who want to build something sustainable.

So yes, Pinterest ads are worth it.

Not just because they work, but because they work in a way that aligns with how you want to build your business.

Slow, steady, smart.

That’s the kind of growth I’m here for.

Let’s talk about Pinterest ads—the not-so-secret weapon I’ve used to quietly and consistently scale my business without relying on algorithms or going viral. I know paid ads can feel a little intimidating (or a lot), especially if you’ve never dipped your toes into that world before. I used to feel the same way. Ads felt like something reserved for “big” businesses with teams and fancy strategies… until I realized Pinterest was playing by completely different rules.

If you’re new to Pinterest ads—or maybe you’ve heard a whisper about them and want to see what the buzz is really about—this post is for you. I’m going to walk you through exactly how Pinterest ads work, why they’re different from social media ads, and how they could be the sustainable traffic-driving, sales-generating strategy you’ve been looking for.

Let’s dive in.

What Makes Pinterest Ads So Different?

Here’s the thing most people don’t realize: Pinterest isn’t a social media platform—it’s a search engine.

Let that sink in for a second.

While Instagram and Facebook are built for interaction and connection, Pinterest is built for discovery. People come to Pinterest not to scroll for entertainment, but to find things.

To plan. To dream. To search for inspiration or a solution.

And that mindset changes everything when it comes to advertising.

Think of it like this: Pinterest is where people go with intention.

They’re already searching for ideas—recipes, outfit inspiration, home design, content strategies, wedding decor, business tips… and yes, even the exact products and services you offer.

So when your ad shows up on Pinterest, it doesn’t interrupt someone’s day like an Instagram ad might. Instead, it joins the journey they’re already on. It becomes part of their vision board. And that’s powerful.

So… How Do Pinterest Ads Actually Work?

Let’s break it down in the simplest way possible.

When you run a Pinterest ad, you’re essentially paying for your pin (a visual post) to show up in front of people who are searching for content like yours. Here’s what that process looks like:

1. Create a Pin (Ad Image or Video)

This is the creative part! You’ll upload an image or video—ideally something that’s scroll-stopping, helpful, and aligned with your brand. You can add a short headline and a link to your website, product, service, or blog post.

2. Choose Your Audience (AKA Targeting)

Here’s where the magic happens. Pinterest allows you to target based on keywords—the search terms your dream customer is typing in. This is what sets it apart from most social platforms. You can also target people who have:

• Interacted with your website
• Engaged with your pins
• Or fit certain interests, locations, or demographics

You’re putting your content exactly where people are looking for it.

3. Set Your Budget

You get to decide how much you want to spend. Seriously—you can start with just $5 a day and see what works. Once you start seeing results, it’s easy to scale up. (I’ve had days where I spent $11 and made over $400. Wild, right?)

4. Track & Optimize

Pinterest gives you a dashboard where you can see how your ads are performing. Which pins are getting clicks? Which ones are converting? You can pause, adjust, or duplicate ads based on what’s working. It’s like having your own little marketing lab.

Why Pinterest Ads Work So Well (Especially for Small Businesses)

I’ve run ads on Facebook, Instagram, and Pinterest—and here’s why Pinterest continues to win in my book:

• Longevity: Pinterest pins last. Even after you stop paying for an ad, that pin continues to live on the platform and gain organic traction.
• Search Intent: You’re targeting people actively looking for your offer.
• Less Saturation: Pinterest ads are still underutilized, which means your competition is probably sleeping on this.
• Budget-Friendly: You can start small and scale based on what’s converting.
• Perfect for Evergreen Offers: Courses, memberships, digital products, and even services with strong value can thrive here.

My Journey with Pinterest Ads

When I started using Pinterest ads, I was honestly just testing the waters. I uploaded a few prewritten captions I had sitting on my laptop and ran a small ad to see if anyone would bite. Spoiler: they did.

That one test led to building a platform called Wordsmith—my all-in-one content creation tool for business owners who want done-for-you strategy, writing prompts, and personalized support to show up online.

And yes, Pinterest ads helped scale Wordsmith to over $600,000 in revenue (without posting on social media every day).

I realized I had found a way to build something meaningful—without chasing algorithms or needing to be constantly “on.”

So… Where Should You Start?

If you’ve been curious about Pinterest ads, here’s my honest opinion: they’re one of the best places to start if you’ve never run an ad before. Why? Because:

• You’re placing your ad in front of people already searching for what you offer
• It doesn’t require a big budget
• You’re not dependent on having a huge social media following

And if you’re wondering what you should promote first, I always recommend starting with your best-selling offer—not something new or untested. Promote what already works.

Want Me to Show You How to Set It Up?

So many of my business friends were asking how I ran my Pinterest ads that I decided to record the entire process—from choosing the creative to targeting, tracking, and optimizing. I walk you through the exact steps I take to build ads that convert—and I kept it under 90 minutes because I know your time is precious.

If you’re ready to learn how to run your own ads, but want someone to actually show you the behind-the-scenes—this is for you.

👉 Grab the Pinterest Ad Strategy here

Running Pinterest ads changed everything for me. It gave me a way to grow without burning out. A way to scale without needing to show up online every single day. A way to connect with people who were already searching for what I offer.

And maybe, it’ll do the same for you.

You can have the most beautifully designed ad, the perfect copy, and an irresistible offer, but if it’s not reaching the right people, it won’t convert. That’s the hard truth about running ads. When I first started running Facebook, Instagram, and Pinterest ads, I made the mistake so many business owners make—I cast my net too wide. I thought that if I reached more people, I’d get more sales. But what actually happened? I wasted money on people who weren’t interested, and my ad spend wasn’t giving me the return I wanted.

That’s when I learned the power of targeting the right audience. Once I dialed in my targeting strategy, everything changed. My ad costs dropped, my conversions skyrocketed, and I wasn’t just getting sales—I was getting sales from the exact people I wanted to attract.

So, let’s dive into how you can target the right audience on ads across Facebook, Instagram, and Pinterest to make sure your money is working for you, not against you.

How to Target the Right Audience on Ads

The key to successful ad targeting is understanding who your ideal customer is and how to put your ad in front of them. Here’s how to do it, step by step:

Step 1: Define Your Ideal Audience

Before you even open up Ads Manager, take a step back and think about your dream client or customer. Ask yourself:

→ Who is my product/service for?
→ What problem does it solve for them?
→ Where do they spend their time online?
→ What are their interests, habits, and pain points?
→ What type of content are they engaging with?

Knowing the answers to these questions will help you target your ads with intention instead of just guessing.

Step 2: Use Audience Targeting on Facebook & Instagram

Facebook and Instagram offer some of the most powerful audience targeting tools. Here’s how to use them:

• Custom Audiences – Target people who have already interacted with your business. This includes your email list, website visitors, and people who have engaged with your content. (This is gold for remarketing ads!)
• Lookalike Audiences – If you already have a strong customer base, Facebook can find similar people who are most likely to convert.
• Detailed Targeting – Choose specific demographics, interests, and behaviors. You can narrow it down to things like job titles, hobbies, shopping behaviors, and more.

👉 Pro Tip: Start small! Don’t target broad audiences right away. Instead, refine your targeting to people who are most likely to buy.

Step 3: Master Pinterest Targeting

Pinterest works a little differently than Facebook and Instagram because it’s a search engine, not a social media platform. This means people are actively searching for things, which makes it an incredible platform for ads. Here’s how to use targeting effectively:

• Keyword Targeting – Use keywords related to what your audience is searching for. Pinterest will show your ad to people actively looking for similar content.
• Interest Targeting – You can target people based on their interests and past activity on Pinterest.
• Actalike Audiences (Similar to Lookalikes on Facebook) – Pinterest will find users who have similar behaviors to your existing audience.

👉 Pro Tip: Pinterest is perfect for business owners who don’t have an established audience yet! Unlike Facebook and Instagram, where targeting relies heavily on past interactions, Pinterest allows you to show up in front of people actively searching for what you offer.

Step 4: Start With Your Best-Selling Products or Services

If you’re unsure what to promote first in your ads, start with your best-sellers. These are the products or services that have already been proven to sell.

I see too many business owners get excited about ads and launch them for something new or something they’re excited about—without knowing if it will sell. The problem? You’re running an ad without proof of demand. Instead, focus on products/services that have already converted, and scale from there.

Look at past sales data – What’s consistently selling?
Check engagement – What do people ask about the most?
Think about your customers – What’s solving their biggest problem?

Running ads on something that already sells well increases your chances of success and makes your ad spend worth it.

Why Ads Are a Game-Changer for Your Business

I used to think that I just had to work more, put in longer hours, and constantly hustle to grow my business. But then I ran my first ad and realized something: for every dollar I spent, I was making $3 back.

Instead of relying solely on organic marketing, I was able to put my offer in front of the right people fast. No more waiting for SEO to kick in or hoping social media posts would gain traction. Ads allowed me to scale my business quickly and predictably.

Just the other day, I spent $11 on an ad and made $470 in return. Now, this doesn’t happen every single day, but it proves why ad targeting is so powerful. When you’re only paying to reach warm leads who have already shown interest in what you offer, the return on investment is huge.

Want to Learn How to Set Up Ads That Actually Convert?

If you’re ready to stop guessing and start running ads that actually bring in sales, my Pinterest Ad Strategy course walks you through exactly how I set up my ads—from targeting, to budgeting, to tracking conversions.

It’s a 90-minute training that shows you step by step how I use Pinterest ads to generate sales consistently.

Inside, you’ll learn:

• How to create high-converting Pinterest ads even if you’re new to paid ads.
• My exact ad setup process, including audience targeting, budget tips, and creative strategy.
• How to track and optimize your ad performance to make sure every dollar spent is working for you.

🎯 Join the course here: Pinterest Ad Strategy Course

Targeting the right audience on ads is the secret to running profitable ad campaigns. The better your targeting, the better your return on investment.

The best part? Once you have the right strategy in place, ads will do the heavy lifting for you—so you can grow your business without spending all your time marketing.

Have you ever browsed a product online, only to see it pop up in an ad later that day—maybe while scrolling through Facebook, checking your email, or reading an article? That’s remarketing in action. And while it might feel like the internet is reading your mind, what’s actually happening is one of the smartest and most effective marketing strategies available to business owners today.

Remarketing ads focus on people who have already interacted with your brand—whether they visited your website, engaged with a social post, or even added something to their cart but didn’t check out. Unlike traditional ads that introduce your business to a cold audience, remarketing ads target warm leads—people who already know who you are and have shown interest in what you offer. And that’s why remarketing consistently delivers some of the highest ROI in digital advertising.

Why Remarketing Ads Work So Well

Think about it—most people don’t buy something the very first time they see it. Life gets busy, distractions happen, and sometimes they just need a little nudge. That’s where remarketing comes in.

By showing up again in front of someone who already browsed your site, engaged with your content, or considered making a purchase, you’re increasing the chances of turning that interest into a sale. Instead of spending ad dollars trying to convince new people that your offer is valuable, you’re investing in people who already believe in it—they just need a final nudge.

And the results? They speak for themselves. Just the other day, I spent $11 on a remarketing ad and made $470 in return. That’s not an everyday occurrence, but it perfectly illustrates why remarketing ads come with the best return on investment—because they focus on the people who have already taken a look at what you have to offer. Out of all the ads I’ve run over the years, remarketing has always come out on top.

How Remarketing Works

Remarketing ads work by tracking visitors to your website (or people who engage with your content) using a tracking pixel or code. When they leave your site without making a purchase, they get added to a custom audience list, and your ads start following them around the internet—on Facebook, Instagram, Pinterest, Google, and beyond.

Essentially, instead of showing ads to random people, you’re only targeting those who have already shown interest in your business. That means:

• They’re already somewhat familiar with you.
• They’ve already taken action, even if it was just browsing.
• They’re much more likely to convert than someone seeing you for the first time.

That’s why remarketing ads don’t just increase conversions—they do so at a lower cost per conversion than cold audience ads.

Setting Up Your First Remarketing Ad

If you’re new to running ads, the thought of setting up remarketing might feel overwhelming, but I promise—it’s simpler than you think. Here’s a step-by-step breakdown to get started:

1. Install the Right Tracking Pixel

First things first, you need to install a tracking pixel (or tag) from the platform you’ll be running ads on. Facebook has the Meta Pixel, Google has Google Tag Manager, and Pinterest has its own Pinterest Tag. These tracking tools allow you to see who is visiting your site so you can retarget them with ads later.

2. Build a Custom Audience

Once your pixel is in place, it will start collecting data on visitors. Now, you can create custom audiences based on different interactions, such as:

• People who visited your website in the last 30, 60, or 90 days.
• People who added an item to their cart but didn’t check out.
• People who engaged with your content (liked, commented, or shared a post).
• People who watched a percentage of your video content.

3. Create a Compelling Ad

Remarketing ads don’t need to be flashy or complex—but they do need to be strategic. Since you’re targeting warm leads, your messaging should remind them why they were interested in the first place. Here are some approaches that work well:

• Reminder Ads: “Still thinking about [product name]? It’s waiting for you!”
• Incentive Ads: “Take 10% off your order—just for coming back!”
• Social Proof Ads: “See why thousands of happy customers love [product name].”
• Urgency Ads: “Limited stock left! Grab yours before it’s gone.”

4. Set a Budget and Run the Ad

One of the best things about remarketing ads? They don’t require a huge budget. Because you’re only targeting a smaller, high-intent audience, you can start with as little as $5–$10 a day and see results. Once you’ve tested your ad and know it’s working, you can scale your budget as needed.

Why Remarketing Should Be Part of Your Strategy

One of the biggest mistakes I see business owners make is focusing all their efforts on attracting new customers while forgetting about the ones who are already halfway through the door.

Remarketing ads change that. They ensure that when someone expresses interest in your offer, they don’t forget about it five minutes later. They bring back the people who almost bought, remind past customers why they love you, and—when done right—deliver some of the best ROI you’ll ever see in digital marketing.

So if you haven’t started using remarketing ads yet, now’s the time. Set up your tracking pixel, build your audience, and watch what happens when you stop chasing cold leads and start focusing on the warm ones already waiting for you.

And if you’re ready to take your ad strategy to the next level, I break down everything you need to know in my Pinterest Ad Strategy Course. In just 90 minutes, I’ll walk you through exactly how I set up ads that convert, giving you real examples you can apply to your own business, check it out here!

For years, I believed that the only way to grow my business was through working longer hours, posting more content, showing up every single day, hoping that organic marketing alone would bring in enough leads and sales. I thought if I just worked harder, the results would come.

And while organic marketing absolutely has its place, it wasn’t until I ran my first ad that I realized something that changed everything: I didn’t have to work more to grow. I just had to work smarter.

I went from feeling like I constantly had to grind for every single sale to seeing my business scale in a way that felt… dare I say, effortless? That’s when I knew: ads were the missing piece.

And I’ll never go back.

How Running Ads Changed Everything for Me

I’ll never forget the moment I launched my first paid ad. I had poured so much time into growing my business organically, yet it still felt like I was stuck in a cycle of needing to work around the clock. When I stopped working, the sales stopped coming.

I figured I had nothing to lose, so I took the leap. I started with a small budget, testing out just $5 a day. And then something wild happened—

For every dollar I spent, I was making three dollars back.

I watched as people who had never heard of me before started clicking, signing up, and buying. I could see exactly what I was spending and exactly what I was earning in return. For the first time, I wasn’t just hoping my marketing efforts would work—I had actual numbers to prove it.

I wasn’t just throwing content into the void and waiting for engagement. I was actively bringing in leads and customers on autopilot.

That one ad completely shifted how I looked at my business. It’s been over 10 years now, and I’m still running ads today.

Why I’ll Never Rely on Organic Marketing Alone Again

Don’t get me wrong—organic marketing is incredibly valuable. SEO, email marketing, and social media all play a role in growing a sustainable business.

But organic marketing alone has its limitations:

• It’s unpredictable. You can create amazing content, but you have no control over how many people see it or when it gains traction.
• It takes time. Building an audience through organic content is a long game, and while that’s great, it doesn’t always help when you need to drive sales now.
• It’s exhausting. If you’re solely relying on organic marketing, you’re constantly on the content hamster wheel, trying to get enough visibility to make sales.

With paid ads, you control your reach. You’re no longer at the mercy of algorithms. You can take your best offer, put it in front of the right audience, and see results without waiting months (or years) for organic marketing to work.

Why I Use Facebook, Instagram, and Pinterest Ads

Each platform has its strengths, and depending on your business, one might work better than another. Here’s how I use each:

Facebook & Instagram Ads

• Best for retargeting and getting in front of warm audiences.
• Great for brand awareness and engagement-based campaigns.
• Allows for highly detailed targeting based on demographics and behavior.
• Best for running ads to freebie opt-ins, webinars, and digital product sales.

Pinterest Ads (My Favorite Strategy!)

• Pinterest is a search engine, not a social media platform, meaning your ads have a longer shelf life.
• Best for getting in front of people actively searching for solutions.
• Great for evergreen promotion, where your pins continue working long after your campaign ends.
• I scaled ONE of my offerings to over $600K using Pinterest Ads alone—you can read about my strategy here.

Out of all these platforms, Pinterest has been my best-performing ad platform in the most recent years, which is why I created an entire class breaking down exactly how I run my Pinterest ads for maximum ROI. If you want to learn how to use Pinterest ads to scale your business, you can check out my Pinterest Ad Strategy Course!

Pinterest is also a wonderful platform for anyone who might not yet have an established audience to market to. Unlike Facebook and Instagram, where ads are often shown to people based on their past engagement or behaviors, Pinterest users are actively searching for solutions, ideas, and products. This means you don’t need a massive following or an email list to start seeing results. Your ads will reach people who are already looking for what you offer, giving you a direct path to potential customers without spending years building an audience first. That’s the power of Pinterest—it connects you with warm, ready-to-buy leads, even if you’re just getting started.

How I Make Ads Work for My Business

If there’s one thing I’ve studied and tested more than anything else in my years of business, it’s how to set up ads that actually convert. Because while ads can be powerful, running them the wrong way can feel like throwing money into a black hole.

So here’s the simplified version of how I make ads work:

Step 1: Get Clear on Your Offer

Before running ads, you need a clear, irresistible offer. Whether it’s a digital product, a course, or a service, you need to be able to answer these questions:

✔ Who is this for?
✔ What problem does it solve?
✔ Why would someone choose this over a competitor’s offer?

Ads won’t magically fix a weak offer. But when you have an offer that works? Ads amplify it. And if you’re not quite sure what to try and promote in a paid ad first, just look at your best sellers and start there—those have already been proven to sell to your audience.

All too often, I see people getting excited about jumping into paid ads and creating something new just for it, or trying to promote the thing they are most excited about. But here’s the truth: the best-performing ads come from promoting what’s already working. If you have a product or service that has sold well organically, start there.

A good way to guarantee your ad performs? Go with the product that has the best chance. Let the data guide you, and build from that success.

Step 2: Start Small and Test Everything

The biggest mistake I see people make with ads? Going all in too fast.

Instead of dumping a huge budget into an ad right away, start small—$5 to $10 a day. Run a few different versions of your ad, testing different images, headlines, and copy to see what resonates most with your audience.

Let the data guide you. The numbers will tell you what’s working. Once you have an ad that’s converting well, then you scale.

Step 3: Focus on the Right Metrics

Not all metrics matter. Forget vanity metrics like likes and comments—when running ads, here’s what you should focus on:

Click-through rate (CTR) – Are people actually clicking on your ad?
Cost per lead (CPL) – How much are you spending to acquire a new lead or customer?
Return on ad spend (ROAS) – Are you making more than you’re spending?

When you know these numbers, running ads becomes a simple math equation—if you’re making $3 for every $1 spent, why wouldn’t you keep going?!

The Marketing Shift That Changed My Life

Running ads was the best decision I ever made for my business because it freed me from the constant grind of having to show up every single day just to make sales.

If you’re ready to get serious about ads—especially Pinterest Ads, which have been a huge part of my success—be sure to check out my Pinterest Ad Strategy Course. If you’re ready to get serious about ads—especially Pinterest Ads, which have been a huge part of my success—be sure to check out my Pinterest Ad Strategy Course. I break down everything you need to know so you can get started with confidence. I show you exactly how I go about setting up my own ads, and give you unique examples that you can apply to your business. All under 90 minutes.

Because once you get ads working for you, there’s no turning back.

Are you ready to leverage the internet’s favorite search engine to generate an extra $10K+ in monthly revenue? In just 90 minutes, I’ll teach you the key strategies for setting up successful Pinterest ads and targeting your audience effectively. Connect with buyers who are looking for what you have to offer, and let’s 10X your traffic and sales!

CLICK HERE TO LEARN HOW TO SET UP PINTEREST ADS

I spent over 6 months without posting a single thing on social media—no Instagram reels, no Facebook updates, nothing. Just pure, unfiltered freedom and a whole lot of beautiful traffic and sales to show for it. 🎉

This wasn’t just a wild experiment; it was a game-changer for my business. I wanted to see if my business could thrive without the constant stress of social media algorithms. Spoiler alert: it’s still going great.

Here’s the powerhouse strategy: Pinterest Ads, my email list, and organic traffic.With Pinterest Ads, I drive targeted traffic straight to my site. My email list helps me build relationships and make sales without the algorithm stress. And organic traffic is the icing on the cake, thanks to smart SEO strategies.

Ready to learn how to set up your very own Ads?I’ve put together a 90-minute video tutorial on setting up Pinterest ads. This course will walk you through the entire process, showing you how to leverage Pinterest to generate an extra $10K+ in monthly revenue—all without the need for social media posts.With the right strategy, you can place your business right in front of people actively searching for what you offer.

Don’t wait – take control of your traffic and sales with Pinterest Ads. Let’s do this together!