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Writing Styles Inside Wordsmith (And How to Find Yours)

Finding your voice as a business owner can feel like trying to find your footing on a moving train. You know your message matters, but putting it into words that sound like you (and not a generic and bland)? That’s a whole different challenge.

That’s exactly why writing styles inside Wordsmith exist.

Because you deserve content that sounds like you on your best day—confident, clear, connected. Whether you’re witty or warm, polished or punchy, your writing voice is the heartbeat of your brand. And when it’s aligned? Your message finally lands.

Meet the Wordsmith Writing Styles

We created a collection of writing styles to help you create content that doesn’t just look good—it feels like you. Here’s a peek inside:

Wordsmith Tone

This is our default—and it’s the one closest to my own voice. It’s conversational and friendly, educational without being stuffy. Think of it like grabbing coffee with someone who’s really good at what they do but never makes you feel behind. It’s warm, it’s real, and it’s built to connect.

Friendly

This tone is warm, lighthearted, and easy to love. It feels like chatting with your best friend who always knows what to say. It’s perfect for personal brands, service providers, and anyone who wants to make their readers feel like they’re part of something special.

Professional

Polished, clear, and confident. This style works great for those who want to be taken seriously without sounding robotic. It’s structured and sharp, but still approachable. Think: trusted advisor, poised and prepared.

Heartfelt

This one pulls from the heart. It’s soft, reflective, and perfect for moments when you’re sharing your mission, your why, or a behind-the-scenes story. It leans into vulnerability in a way that creates deep connection.

Witty Writing Style

Quick, clever, and full of personality. Witty is your go-to if you like to add a bit of spice to your sentences. It’s confident and creative, with just enough bite to keep things interesting.

Luxury Writing Style

Smooth, refined, and elevated. The luxury style is all about minimal elegance. It’s less is more—but every word is intentional. Ideal for high-end brands, creatives, or anyone positioning themselves as premium.

Persuasive Writing Style

Strategic and purposeful, persuasive writing guides your reader toward a decision—without ever feeling pushy. It’s for the business owner who wants to sell with confidence, rooted in value, clarity, and trust.

Thursday, May 29th, 2025

Behind the Scenes: What’s Coming to Wordsmith

Tuesday, April 22nd, 2025

I’m sitting at my desk, coffee in hand, heart full of ideas—and if I’m being honest, a little bit of overwhelm too. The world of business and marketing is shifting fast, and with AI stepping onto the scene in a big way, it’s starting to feel like we’re all figuring it out in real time.

And here I am, building something right in the middle of it all.

We just did a massive update to Wordsmith. A completely redesigned dashboard that feels so much better—cleaner, easier to navigate, more intuitive. We added a whole new lineup of writing styles (they’re honestly so fun to play with), and more than anything, we laid the groundwork for what’s to come.

But I’d be lying if I said it didn’t feel big.

A Dream That’s Growing Bigger Than Me

When I first launched Wordsmith, it was simple: I wrote the content myself. I uploaded it. You logged in and had access to captions that were ready to go. It was built for real business owners who just needed a little help showing up online.

Now, we’re dreaming bigger. With AI entering the chat, everything has changed—and also, somehow, everything has stayed the same. Because at the core of Wordsmith is the same mission: to help you feel confident, clear, and supported in your content.

This next chapter? It’s about deepening that support.

So What’s Coming? Let Me Show You What I’m Dreaming Of

First up: a marketing calendar inside Wordsmith. One that helps you not just create content, but plan it. Organize it. Feel like you actually have a strategy again. (Because we both know that’s half the battle.)

Second: AI-powered idea generation that’s based on your business. I want you to be able to take a quiz that tells Wordsmith who you are, what you do, and how you want to sound online. And from there? Content ideas that actually make sense for your brand. Not generic fluff. Just real, aligned suggestions that take the pressure off.

Third: cross-platform sharing and creative assets. Imagine creating one amazing piece of content and Wordsmith gives you the visuals and the resized versions for Instagram, your newsletter, even Pinterest or LinkedIn. Total time-saver, right?

This is what I’m mapping out right now, with sticky notes everywhere and my mind racing with possibility.

It Feels Big—Because It Is

This next season of Wordsmith isn’t about chasing trends. It’s about building something that truly becomes part of your business. Something that gives you back your time and energy. Something that lets you feel proud of what you’re putting out into the world.

But I’m also human. And sometimes, building something that hasn’t been done before? It feels heavy. I want to get it right. I want it to be something you love using.

So I’m asking: if you’ve got ideas, needs, or things you’d love to see inside Wordsmith, tell me. LEave a comment. Reply to the email. Your feedback means more than you know.

At the end of the day, I’m not building Wordsmith for me. I’m building it for you.

For the one who has so many ideas but no time to write them. For the entrepreneur who wants their marketing to feel more authentic. For the dreamer who’s tired of staring at the blinking cursor.

Let’s build this next version of Wordsmith together.

Because what’s coming? It’s going to be good.

And I can’t wait for you to be part of it.

Wordsmith Version 3.0 Is LIVE — Try it for FREE!

We’re beyond excited to introduce Wordsmith Version 3.0, the biggest and most exciting update we’ve ever launched. We’ve completely reimagined the dashboard, refined the user experience, and laid the foundation for even bigger things coming this year. Whether you’re a longtime Wordsmith user or just hearing about us for the first time, this is the best version of Wordsmith we’ve ever built—and we can’t wait for you to see it.

What’s New in Wordsmith 3.0?

A Complete Dashboard Redesign – A sleek, intuitive interface that makes content creation easier than ever. Say goodbye to clunky navigation and hello to a seamless, beautifully designed experience.

We also want to give a special shoutout to Caleb Porzio, who built an incredible UI component library that has truly changed the way we work. His work has made such an impact—not just on Wordsmith, but on how my husband (who’s the developer behind all these big projects I build) and I collaborate. It’s been a total game-changer for our workflow, and we are beyond grateful for the tools he’s created.

AI-Powered Personalized Content – You asked, and we delivered! Now, you can generate custom, on-brand content directly from your dashboard—whether you need short captions, medium-length posts, or full long-form content. It’s all possible.

Your Favorite Content Library—Still Here & Better Than Ever – Our massive library of grab-and-go captions is staying put because we know how much you love it. But now, Wordsmith is more than just a content bank—it’s your personal writing assistant.

More Features Coming Soon – This update isn’t just a glow-up—it’s the foundation for some game-changing new features we’ll be rolling out throughout the year. Trust us, you’re going to love what’s coming next!

Custom Writing Styles—Because Your Voice Matters

We knew when we made the big decision to go to the dark side (aka add AI into the mix) we would only do it if we could get it to generate authentic, real-sounding content. After a lot of trial and error, we finally did it. Not only do you get access to nine carefully crafted writing styles, but you can even take our quiz to create your very own custom writing style inside Wordsmith.

This means your content doesn’t just sound human—it sounds like you.

Friday, February 21st, 2025

Lock in $9.95 Before Wordsmith 2.0 Launches!

Wednesday, February 5th, 2025

You’ve been thinking about it, haven’t you? You’ve been eyeing Wordsmith, wondering if now is the time to finally take the leap and make content creation for your business easier than ever. Well, friend, consider this your flashing neon sign: YES. YES, IT IS.

And here’s why you need to act right now—because for a limited time, you can grab full access to Wordsmith for just $9.95/month… forever. Yep, you read that right. No price hikes. No surprises. Just an insanely powerful tool at an insanely affordable price.

But here’s the kicker: This deal vanishes on February 28th. After that? The price is going up, because—brace yourself—Wordsmith 2.0 is coming, and it’s getting a MAJOR upgrade.

What’s Happening on February 28th?

A huge Wordsmith update is dropping! Think of it like your favorite coffee shop announcing a new menu that’s about to change your morning routine forever.

New features, smarter AI, and a sleeker interface designed to help you create content faster, better, and with even more ease. It looks so good. I can’t wait for you to see it!

The price will be increasing, but here’s the good news: If you sign up now, you’re locked in at $9.95/month for life. (Yes, even as we add new features and upgrades. Forever-ever.)

Why Wordsmith 2.0?

Because content creation shouldn’t feel like pulling teeth. For me, writing has always been the heartbeat of running a business—the thing I’ve loved the most. Whether it’s crafting a blog post, sending out a newsletter, or showing up on social media, content has been my way of connecting, building relationships, and making an impact. Most people call it marketing, but I see it as something bigger: a way for entrepreneurs to show up as their true selves, tell their stories, and build communities.

That’s why I built Wordsmith. I wanted to create a tool that helps you show up authentically without spending hours staring at a blank screen. It should feel like having a personal copywriter in your back pocket—ready to whip up on-brand Instagram captions, blog posts, email newsletters, and website copy at the click of a button—so you can focus on what you do best: running your business and making an impact.

Wordsmith: The Tool I Built for Business Owners Like You

In today’s world of AI tools and tech solutions, there are so many options available to business owners. Each one comes with its own bells, whistles, and promises to save time and make life easier. But when I think about what makes Wordsmith different, it’s not just the features we offer. It’s something much deeper than that—something personal.

The truth is, Wordsmith isn’t just another AI tool that popped up overnight. It’s the result of years of dreaming, creating, and pouring my heart into building something that I knew could truly help business owners like you. And today, I want to take you behind the scenes to share why Wordsmith means so much to me, and more importantly, how it can help you.

It Started with a Love for Writing

Let me take you back to where it all began. I’ve always had a love for writing. For as long as I can remember, words have felt like an extension of who I am. When I started my own business, writing became one of my favorite parts of running it. Whether it was crafting heartfelt newsletters or diving deep into blog posts, writing was where I felt most connected to my audience.

But social media? That was another story. Writing short, bite-sized posts that somehow needed to grab attention, connect, and convert—it always felt a little forced to me. And I knew I wasn’t alone. Time and time again, I heard from fellow business owners who struggled with showing up online. Whether it was social media, their blog, or sending regular emails, the common thread was always the same: I just don’t know what to say.

That’s where the idea for Wordsmith began. I wanted to build something that would solve my own problem. Even as someone who loved writing, social media captions felt like a struggle, and I knew I could create something for myself and others that would make it easier to show up online.

A Solution Built with Heart

When I first launched Wordsmith, AI wasn’t even part of the conversation. Back then, it was just me—one person writing monthly content plans by hand, creating fill-in-the-blank templates to help business owners show up authentically. Learning how to take my love for writing long-form content and turning it into bite-sized captions.

Wednesday, January 29th, 2025

How Sarah Transformed Her Business with Wordsmith

Tuesday, January 21st, 2025

Meet Sarah. She loved running her business—she was passionate about her work and adored her clients. But when it came to showing up online to attract new clients? That was another story.

Sarah often found herself staring at a blinking cursor, feeling the pressure to come up with something clever or engaging to post.

The truth? It was easier not to say anything at all.

She didn’t know what to share, how to sound authentic, or how to actually attract the kinds of clients she dreamed of working with. And honestly? I get it. Sarah was amazing at connecting with people face-to-face—her clients loved her, and her passion for what she did was so clear when you met her in person. But when it came to the online stuff, she felt completely lost. Social media, her newsletter, her blog—they all kind of fell by the wayside. Not because she didn’t care, but because every time she sat down to write, she felt stuck.

Taking the First Step

One day, a friend mentioned Wordsmith, raving about how it had completely transformed their content strategy. Sarah figured, Why not? She signed up, not really expecting much, but hopeful it might help her get a handle on her content and give her a ilttle direction.

When Sarah logged in for the first time, she was blown away. Not only did she see captions that were ready to be posted, but for the first time, she could visualize what a fully planned month of content would look like. As a big-picture thinker, I’ve always believed in creating a long-term strategy for business success. When it comes to my business, I thrive on thinking ahead. I love mapping out where I want to go and creating a plan to get there.

That mindset is something I built right into Wordsmith. And it’s something a lot of my clients love, especially those who aren’t naturally drawn to thinking so far ahead.

For people like Sarah, who preferred to focus on the day-to-day, having that year-long overview was a revelation. She could finally see how all the small pieces came together to form a cohesive strategy. It wasn’t just about posting for the sake of posting anymore; it was about sharing with intention and working toward a larger goal. She could see how all the pieces fit together and how each post and email worked toward a bigger goal. Suddenly, content creation felt purposeful and exciting instead of overwhelming.

The Moment It All Clicked

Suddenly, it made so much sense. The idea of posting on the go or waiting for inspiration to strike? That was left in the past. For Sarah, having a clear plan—with captions that felt professional yet authentic—was a game-changer.

She could see how everything connected: how her social media posts could lead to more inquiries, how her emails could nurture relationships, and how a consistent online presence could establish her as a go-to expert in her field. For the first time, she wasn’t just winging it—she had an actual strategy.

Sarah started using Wordsmith’s captions and templates right away, customizing them to reflect her voice. The best part? She didn’t have to do it alone. Wordsmith’s tools made it easy to plug in her ideas, tweak the language, and make everything feel like her.

Here’s what Sarah had to say:

“Before Wordsmith, I felt so overwhelmed by the idea of content creation. I knew I needed to show up online, but I had no idea what to say or how to say it. Wordsmith changed everything. The captions and content plans gave me structure and confidence, and for the first time, I actually enjoyed creating content. My business feels more aligned, and I’m connecting with the right clients—the ones I’ve always wanted to work with.”

Why Wordsmith Works

Sarah’s story isn’t unique—and that’s exactly why Wordsmith was created. It’s not about reinventing the wheel or spending hours crafting the perfect caption. It’s about giving business owners the tools they need to share their message authentically and strategically.

With Wordsmith, you don’t have to start from scratch. You get access to:

Professionally written captions that sound authentic and approachable.

Monthly content calendars to help you plan with purpose.

A bird’s-eye view of an entire year of content strategy.

And the best part? It all feels doable—because it is.

The Future of Wordsmith: AI-powered Content

When I first launched Wordsmith, it was born out of my love for writing and my desire to help others show up online. I witnessed firsthand how people struggled to express the things that mattered most to them, often holding back because they didn’t know how to connect their ideas with an audience that would truly value what they had to say.

Over time, the world changed. AI made its entrance, and seemingly overnight, there were new tools everywhere, each promising to revolutionize how we create content.

I waited. I didn’t want to rush into something that wouldn’t genuinely serve the Wordsmith community. If we were going to implement AI, it had to go deeper than what others were offering.

The Power of Personalization

One of the top requests I’ve heard from Wordsmith clients is the need for more personalized content. While they love the prewritten captions and content prompts, many wanted something that felt truly tailored to their voice and audience.

With over 11,000 members, it became clear that offering this level of customization by myself was simply not possible. But with the help of AI? Suddenly, it is.

AI allows me to deliver personalized, high-quality content that feels like it was made just for you and your audience. Over the last few months, I’ve been working quietly behind the scenes to perfect something special—a way to blend the power of AI with the heart of what makes your business unique.

My goal isn’t to create another cookie-cutter AI writing tool. I’m creating something far more personal.

What to Expect from Wordsmith’s Biggest Update

Imagine content so aligned with your voice, it feels like an extension of your thoughts, your vision, and your brand. Copy so good, you’d swear it was written by a human. That’s what I’ve been building for Wordsmith.

In the coming weeks, we’ll be rolling out our biggest update yet. Whether you’ve been a member from the start or are considering joining now, there’s so much goodness on the horizon, and I can’t wait for you to be part of it.

This update will transform the way you create content, giving you AI-enhanced, personalized copy that helps you stand out and truly connect with your audience.

Here’s to embracing the beauty of change—both in the seasons and in business.

Monday, September 23rd, 2024

The “Share the Transformation” Content Prompt

Tuesday, May 27th, 2025

Content Prompt: Can I be real with you? My clients usually come to me feeling totally [common pain point]. It’s like they’re stuck in quicksand, spinning their wheels, and getting nowhere fast. But here’s the thing: after working together and [your service], they’re [specific transformation or benefit]. They’re not just surviving—they’re thriving. If you’re over feeling stuck, let’s flip the script together!

Copywriting Formula: AIDA (Attention, Interest, Desire, Action)

We’re using the AIDA copywriting formula this week, which stands for:

Attention: Start with empathy and a clear acknowledgment of your audience’s frustration

Interest: Share how your service or offer helps solve the problem

Desire: Highlight the real-life benefits or transformation they can expect

Action: Invite them to take the next step

This is a powerful formula for storytelling with structure. It lets your audience feel seen, shows them the way forward, and gently moves them toward saying yes.

Why It Works:

Let’s face it: people aren’t just looking for information—they’re looking for relief.

They’re looking for someone who gets it. Someone who can take that tangled ball of frustration and give them a clear thread to follow.

That’s why AIDA works so well—it mirrors the emotional journey your audience is already on.

Attention: It starts by acknowledging where they are. If you can name the feeling they haven’t even put words to yet, they’ll feel seen—and that’s when trust begins.

Interest: Next, you introduce your service not as the hero, but as the guide. You aren’t swooping in to fix everything; you’re showing them there’s a path forward, and you’re walking it with them.

Desire: This is where you show the transformation. Help them picture what life or business could feel like after working with you. Be specific. Be real. This part turns curiosity into hope.

Action: Finally, you lead them gently to the next step. Whether it’s booking a call, downloading a guide, or hitting reply—make it feel doable, supportive, and clear.

This isn’t about being pushy. It’s about guiding. It’s about creating content that doesn’t just speak at your audience but speaks with them—and invites them into something better.

When done well, the AIDA formula helps you tell a story that meets your audience right where they are—and lovingly calls them forward.

Wordsmith Instructions:

Use this week’s content prompt inside Wordsmith to craft an email, blog post, or social caption. Share a transformation story—one your clients experience often. Begin with the pain point, then move through the interest, desire, and action layers naturally.

New to Wordsmith? It’s a content creation tool built to help you sound like you and create content that actually connects. Drop in your details and weekly content prompt, and watch it build strategic, on-brand posts in seconds. Get started with your free trial by clicking here!

How to Use This Prompt:

Start with a pain point your audience deeply relates to

Introduce your service or offer as a way out

Show the transformation and how it changed your client’s life or business

End with a simple, encouraging CTA

Starting from Scratch? This Is the Strategy I’d Use Again and Again

This morning, I got an email from a reader (hi, friend!) who replied to one of my newsletters with a question that made me stop and smile. It’s such a good question. And it’s one that so many people shy away from asking because the online space has made it seem like we should all already have an audience, a list, and 10,000 followers by day one. When in reality, we all start at 0.

She wrote:

“Hi Elena, first, your email is the only email I receive that I look forward to opening. 🫶🏼 I have a follow up question for this email, if you’re absolutely new, with zilch traffic and just launching your business online, where do we gain email subscribers? I am trying to avoid social media like a plague as much as possible (aside from Pinterest and just showing up on Instagram, because I know I’m easy to squirrel and get sucked in the vortex.) I see this often where online creatives talk about traffic from their email list or sales, but I don’t see much of how they are getting the subscribers in the first place… I feel a lot are buying ads or have incredible SEO?”

So if you’re in the same boat—starting something new with no audience and no clue how to grow—I want to share exactly what I did when I launched my last big idea.

Spoiler: I didn’t use my email list, my website, or even my name. I launched it in the scrappiest way possible. And it still worked so I know it will work for you too!

The Backstory: Launching Without the Safety Net

When I launched Wordsmith, I made a pretty bold decision: I didn’t use my audience.

I had built up a list of over 60,000 subscribers, thousands of customers, and social media followers across multiple platforms. But I wanted to test a theory.

What if I launched something as a total nobody?

No list.
No followers.
No fancy website.
No name recognition.

Just a good offer, placed in front of the right people, using the strategies I’d been teaching and using for years.

So I uploaded Wordsmith to a simple course platform, didn’t link it to my main site, and didn’t even announce it publicly for months. Instead, I created a couple of Pinterest ads, turned them on, and waited.

What happened?

I scaled it to $10,000 MRR (monthly recurring revenue)—before I ever posted about it on Instagram, emailed my list, or updated my website.

The Shift: Why This Changed Everything for Me

This experience reminded me of something I think we all need to hear:

You don’t need a big audience to get started. You need a strategy.

I know that sounds like something plucked off a Pinterest quote board, but it’s true. When you focus on getting in front of the right people instead of everyone, your growth becomes intentional and scalable.

It’s not about being viral. It’s about being visible—strategically.

And in today’s world, when social media can feel like a treadmill you didn’t mean to hop on, this strategy is a breath of fresh air.

Thursday, May 8th, 2025

How to Find Your Focus When You’re Multi-Passionate

Wednesday, April 30th, 2025

Let me just say this right off the bat: I’ve never been the kind of person who could just do one thing. I run multiple businesses. I build things from scratch. I pivot, I create, I explore new ideas like a kid with a blank notebook and a brand new set of colored markers.

And you know what? I love it that way.

Some people hear that and say, “Wow, that sounds exhausting.”

But to me? It’s energizing—because I’ve learned how to do it without burning out.

If you’re someone who’s multi-passionate too, you know the feeling. Your mind is full of ideas. You’ve got dreams in one hand and a to-do list in the other. And while it’s a beautiful thing to be creative and curious and excited about more than one path… it can also feel a little chaotic if you don’t have a system in place.

Because here’s the truth: When you’re multi-passionate and disorganized, it starts to feel like you’re constantly running in circles.

You’re working hard—sometimes really hard—but you’re not seeing the kind of progress you want. You’re pouring your energy into so many different places that nothing feels like it’s truly moving forward. You feel pulled in multiple directions. Unsure which idea to run with, which task to prioritize, which business needs your attention the most.

You sit down to work and freeze—not because you don’t have ideas, but because you have too many. And that kind of overwhelm? It can lead to burnout, second-guessing, and spinning your wheels without ever gaining real traction.

The good news? It doesn’t have to be that way.

The moment you put a structure in place—the moment you start mapping out your ideas, organizing your projects, and planning your time with intention—you go from scattered to strategic.

From overwhelmed to in control.

From “I’m doing everything and nothing is working,” to “I know exactly what to focus on this week.”

That shift is powerful.

So today, I want to talk about how to find your focus when you’re multi-passionate—without forcing yourself to pick just one thing. Because you don’t have to. You just need to be a little more strategic about how you manage it all.

First, Let’s Redefine “Focus”

We tend to think of “focus” as choosing one thing and sticking with it forever.

But for me, focus means being intentional with my time and energy. It means knowing which hat I’m wearing today, and giving that version of me the attention it deserves—without guilt that I’m not doing everything at once.

I think focus is less about narrowing your dreams, and more about designing your life and business in a way that lets you pursue them well.

Why I Love Being Multi-Passionate (and How I Make It Work)

I’ve built a life and career around multiple ventures—each with its own purpose, audience, and strategy.

From digital products to content strategy, from writing to tech development (hello, Wordsmith 👋), I’ve learned to switch gears without losing momentum. But here’s the key:

👉 I don’t treat every business like it’s happening all at once.

I map out my year. I segment my focus. I batch my work.

The “What Makes Me Different” Content Prompt

Content Prompt: You have options, but here’s why [your business/service] is different: [unique selling point]. It’s about more than just [common industry focus]—it’s about [specific benefit]. Let’s create something amazing together.

Copywriting Formula: FAB (Features, Advantages, Benefits)

This week’s content prompt is all about what sets you apart. The FAB formula stands for:

Feature: The unique thing your service or product offers

Advantage: Why that feature is valuable

Benefit: The transformation or result your client experiences because of it

It’s simple, clear, and effective—and it helps you talk about your business in a way that isn’t just “here’s what I do,” but instead, “here’s what you’ll get from what I do.”

Why It Works:

You’re trying to explain (again) what makes your offer different—and feeling like you’re just blending into the noise. Like you’re writing the same sentence you’ve written a dozen times before.

You pour so much into your business. Your time, your energy, your heart. But when it comes to putting words around why it matters? Whew. That part can feel hard.

That’s why I love the FAB formula. It’s not fluff. It’s a way to cut through the overwhelm and speak directly to what your audience cares about. You’re not just listing off features like, “Look what I can do!” Instead, you’re guiding someone through why those features matter, what they unlock, and how they’ll feel on the other side.

Let’s say you offer a done-for-you service. The feature might be, “We handle it all for you.” The advantage? “You get your time back.” The benefit? “You feel lighter, freer, and more focused on what actually moves your business forward.”

FAB helps you connect the dots between what you do and what they get in a way that builds trust. Because here’s the truth: people don’t want more stuff. They want results. They want clarity. They want someone who sees the bigger picture and can help them get there.

When you use the FAB formula, you’re doing more than writing sales copy—you’re telling a story about what’s possible. And that? That’s what keeps your audience coming back for more.

Wordsmith Instructions:

This week, use the content prompt inside Wordsmith to highlight what makes you different. Start with one feature, explain why it matters, and then show the benefit it delivers to your client. Add your brand details, and Wordsmith will help you shape it into a polished blog, email, and social post that actually connects.

New to Wordsmith? Think of it as your personal copywriter. You bring the ideas, and it helps you turn them into scroll-stopping, in

Tuesday, April 29th, 2025

The “I’m Not For Everyone” Content Prompt

Tuesday, April 22nd, 2025

Content Prompt: I’m not for everyone—and that’s a good thing. If you’re looking for [X], we probably won’t vibe. But if you want [Y], then you’re in the right place. Here’s why I do things differently, and why that might be exactly what you’ve been needing.

Copywriting Formula: Polarizing POV + Clarity

This week’s content prompt is all about standing tall in what makes your business unique.

By owning your perspective and getting clear about what you don’t do, you make room for your dream clients to lean all the way in. That’s the magic of a Polarizing Point of View (POV) – it doesn’t mean you’re being controversial for the sake of it. It means you’re being clear.

This is your permission slip to say, “This is who I am, this is how I work, and this is why it works.”

Why It Works:

Because clarity is magnetic.

In a noisy online world, people are craving honesty, realness, and someone who knows exactly what they stand for. When you confidently communicate who you’re for (and who you’re not), you build trust faster and attract the people who are already aligned with your style, your values, and your offer.

This kind of content weeds out the wrong fits and draws in the people who will love what you do—and stick around for the long haul.

Wordsmith Instructions:

Use this content prompt to draw a bold line in the sand. Write a post that highlights what you don’t offer, what you do, and why your approach is intentional. Share a little behind-the-scenes or personal story that reinforces your perspective.

New to Wordsmith? Just drop in this content prompt and a few details about your business. Wordsmith will create a blog post, newsletter, and social captions that sound like you and speak straight to your dream clients. It makes content creation faster, easier, and way more aligned.

How to Use This Prompt:

Start with something your business isn’t

Share what your business is

Explain why this difference matters

End with a CTA that invites your people in

Example Post Using This Prompt:

I’m not the kind of business that teaches you to post 5 times a day and hustle harder.

If you’re looking for fast hacks and overnight wins, I’m probably not your girl.

But if you want to build a sustainable, aligned business that grows with intention—welcome. You’re in the right place.

I built Wordsmith for people who want to connect with their audience, not just convert them. For people who believe their message matters and want content that reflects their values, their voice, and their heart.

You won’t find one-siz

my story

I’ve built brands from the ground up, sold software, launched tools like Wordsmith and taught thousands how to run ads that actually convert. I care about building businesses that create freedom — not burnout — and I’m here to help you do the same. Strategy, simplicity, and a whole lot of heart.

Big Goals, Smart Strategy, and a Business Bestie Who Knows What Works

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