If you’re a small business owner, you know how unpredictable things can be. Some months feel like magic. Payments come in, new clients say yes, and you’re riding that wave of “This is working.” Other months? Not so much. You’re still working hard, showing up for your people, but the cash flow isn’t quite cooperating.

This is where most CRMs completely miss the mark. They expect you to pay a monthly fee no matter what. Whether you’re onboarding five clients or zero, the bill still shows up like clockwork. It doesn’t matter if you’re on vacation, revamping your services, on maternity leave, or in a quiet season of business. You still have to pay.

That never felt right to us.

So we built something very different. We built Billi to be a tool that actually supports the way small businesses really work. It’s completely free to use, and we only take a small 1% fee when you get paid.

Let’s walk through exactly what that means.

What “Only Pay When You Get Paid” Actually Looks Like

With Billi, you can create invoices, send contracts, manage clients, track projects, and stay organized—all without ever entering a credit card. There’s no monthly fee. No free trial countdown. No subscription that sneaks up on you.

We only make money when you do. So if you send an invoice for $100 and your client pays through Billi, we take 1%—that’s $1. You keep the rest.

That’s it.

No setup fees. No hidden charges. No pressure.

If you’re in a slower month, you’re not paying anything. And when the money is coming in, our platform simply takes a small portion so you’re never paying out of pocket just to keep things running.

Why We Chose This Model

We saw too many business owners stuck paying $30, $50, even $100 a month for CRMs that weren’t aligned with their current season. They were in a slow period, shifting their offers, or just getting started—but the charges didn’t care.

So we asked a better question.

What if your CRM actually supported your income instead of draining it? What if you could grow first, and pay later? What if you only had to give a little bit back when you were thriving?

That became the foundation for Billi.

Why That 1% Fee Is Worth Every Penny

We know you’ve probably been burned before by tools that start small but balloon with extra charges or locked features. So when we say 1%, we mean 1%.

That single percent gives you full access to:

• Unlimited clients and projects
• Beautiful, customizable invoices
• Digital contracts with e-signatures
• Shareable service listings
• A dashboard that makes your business easier to run

No upsells. No tiers. Just the essentials—all available from day one.

And because we only earn when you do, our mission is simple: help you earn a living doing what you love.

Built for Business Owner Who Wear All the Hats

You’re not just running a business. You’re wearing every hat—sales, admin, marketing, support, delivery. You’re following up on leads, sending thank-you notes, and probably doing it all with a cup of coffee in hand.

You don’t have time to waste on software that makes your life harder.

Billi was built with simplicity and flexibility in mind. You can step away from your business without worrying about pausing your account. You can shift your focus without another charge coming through. You can grow knowing the tools are there to support you—without adding more to your plate.

This isn’t just a pricing model. It’s a whole new way of thinking about what your business really needs.

For Anyone Building a Business from the Ground Up

If you’re in the early days of your business, riding the rollercoaster of excitement, uncertainty, and determination—you’re in the right place.

Maybe you’re offering a service people really need. Maybe you’re freelancing, consulting, coaching, creating. You’re working hard to look polished and professional while stitching together a system of free trials and spreadsheets.

We’ve been there too.

The early days are full of learning curves. You’re marketing yourself, finding clients, sending contracts, and figuring out how to get paid. And most tools make it harder than it needs to be. They expect you to invest money you haven’t made yet. They keep the best features behind a paywall.

That’s why we built Billi the way we did.

From day one, you can manage your service-based business professionally. Clients, contracts, payments—all in one place. You don’t need to hack together a system. You don’t need to upgrade. You just need to get started.

And here’s the best part: you only pay when you get paid.

Whether you’re a designer, developer, dog trainer, photographer, or virtual assistant, Billi was built for you. You’re offering a service. You’re building something that matters. You deserve tools that help you move faster, not hold you back.

And while we’re focused on service-based businesses right now, this is only the beginning.

We didn’t build Billi because the world needed another CRM. We built it because we wanted to help real people create real freedom.

You shouldn’t have to pay just to try. You shouldn’t have to lose money to stay organized. And you definitely shouldn’t have to keep upgrading just to look professional.

Billi is free to use because we believe every business deserves a strong start.

That 1% fee? It’s our way of saying, we’re in this with you.

So whether you’re landing your first client or scaling up with a client list, we’re here to help.

Want to give Billi a try?

You can sign up for free, no credit card required. Set it up today, and only pay when your business brings in money.

No pressure. No stress. Just tools that work the way you do.

https://hellobilli.com/
Let’s build something beautiful together.

There was a time in my business when I believed I needed to be everywhere, all the time. Posting daily on Instagram, replying to comments within minutes, managing busy Facebook groups… the social media hustle was nonstop. And truthfully? It was exhausting. Most business owners (including me at some point in the past) hope to grow a bigger audience on social media. They think, their sales will increase, launches will sell out, and all their marketing problems will be solved.

But something happened. I started looking closer at where my sales were actually coming from. The analytics behind my business. And surprise, it wasn’t social media.

Are Followers Really the Key to Success?

Have you ever felt like your success is tied to your follower count? Like if your social media presence doesn’t blow up, then your offers won’t either? Or you think that those that have the massive followers on social media, somehow know how have an easier time to create sold out offers?

What if I told you that the most successful launches I’ve ever had came from email lists with fewer than 1,000 people?

And what if the key to a sold-out offer wasn’t more visibility, but deeper connection?

This post will walk you through how I’ve built some of my best sale days and offers without relying on social media and how you can too. You’ll learn the tools I use (spoiler: email lists and Pinterest play a big role), the mindset shifts that helped me stop chasing followers, and why sustainable marketing always wins.

Why Smaller Email Lists Can Outperform Big Followings

Here’s the thing. Social media is loud, crowded, and constantly changing. One algorithm shift can tank your reach. One viral post doesn’t always translate into sales. But building your own list? That’s an asset you own.

Your email list is the only direct line you have to your audience without any middlemen. You’re not at the mercy of an app deciding whether or not your content is shown. You hit send, and it lands in their inbox.

And guess what? You don’t need 10,000 people to make a living. You probably just need 100 solid customers or clients.

Let’s Do the Math: You Don’t Need 10,000 Followers

Let’s break it down for a second. If you have an offer that’s $200 and 50 people buy, that’s $10,000. If it’s $500 and 20 people buy, that’s the same. Most of us don’t need a massive audience. We just need the right people in our corner.

When you start seeing your goals in numbers instead of followers, things get a lot clearer. You realize that what you’re building is possible and within reach.

How I Shifted from Social to Sustainable Marketing

Over the years, I started paying attention to the backend. I noticed that my evergreen blog content, optimized for SEO and paired with Pinterest traffic, was driving more consistent sales than anything I did on social media.

At first, it felt strange to pull back from platforms that had helped me grow. Social media was how I built my early audience. But I also knew I was tired. Tired of chasing visibility. Tired of feeling behind. I wanted strategy over noise. I wanted long-term growth instead of temporary wins.

So I pivoted.

The Simple Tools That Changed Everything

I started spending more time on:

• Writing valuable blog content that lives on forever
• Building opt-ins and funnels that convert
• Pinning my content on Pinterest (which, by the way, is a visual search engine, not a social media platform)
• Emailing my list with content that actually connects

And I watched my business shift into something stronger, more sustainable, and honestly, a lot more fun.

5 Practical Steps to Build a More Sustainable Business

1. Build an Email List

Stop waiting for the perfect time or the perfect lead magnet. Start collecting emails now. Even if you only have 20 people, those 20 people cared enough to say yes. That’s huge. Write to them. Serve them. Sell to them. That’s your core.

2. Map Out a Realistic Sales Goal

Instead of chasing vague success, get clear. How many sales would it take to hit your goal? Break it down. Most of the time, the number is smaller than you think. And when you see how possible it really is, it gives you momentum.

3. Create Evergreen Content that Works While You Sleep

These are pieces of content that live longer than a 24-hour Instagram story. Invest time in creating resources that show up in search results and answer your audience’s questions. That’s what SEO is all about.

4. Use Pinterest as a Long-Term Traffic Source

Pinterest is a game-changer because it’s not a social app. It’s a search engine. Your pins can drive traffic for months, even years, after you post them. It’s one of the top traffic drivers to my site, and content I pinned years ago still performs.

5. Shift Your Strategy to Play the Long Game

Social media might be flashy and fun, but it shouldn’t be your whole marketing plan. When you stop relying on constant output and start building assets that compound over time, your business becomes less fragile and more freeing.

You Don’t Need to Be Everywhere Just in the Right Places

This is your reminder. More followers aren’t the goal. Strong strategy and the right audience are.

Stop measuring your success by your reach, your likes, or your comments. Start focusing on what actually moves the needle.

Permission to Do It Differently

I get it. It’s tempting to think that more followers will equal more sales. That once your content blows up, then you’ll be able to hit your goals.

But here’s the truth. You don’t need a huge audience to build a thriving business. You need the right audience. A strategy that works for you. And the confidence to build a business that doesn’t rely on being online 24/7.

If you’ve felt burnt out by the pressure of social media, try something different. See for yourself how you can turn your marketing strategy into a plan that actually works consistently.

Start where you are. Use what you have. Build slowly, intentionally, and strategically.

For the longest time, I believed running ads was something reserved for them. Big brands with even bigger budgets. Companies with full-blown marketing departments. People in fancy offices who had “strategist” in their job title and knew how to decode a spreadsheet like it was their second language. And then there was me.

I assumed ads weren’t for someone like me. Someone who didn’t have thousands to throw at a campaign or hours to pour into learning a new platform.

But eventually, I got tired of waiting for organic reach to do the job. I wanted to grow faster, reach new people, and stop relying on the hope that an Instagram post might go viral.

So I dipped my toe in. Nervously. Imperfectly.

And what I discovered?
Ads aren’t just for big brands. They’re for real people building real businesses.
Just like you.

Feeling Like Ads Are Only for the “Big Players”? Let’s Talk.

Have you ever looked at an ad and thought, “That’s not for me. I can’t afford it, and I wouldn’t even know where to start”?
Do you assume that only people with teams, tech skills, and ten thousand followers can actually make ads work?
Have you been quietly wishing you could grow faster… but believing that ads are out of reach?

Friend, you’re not alone.

But here’s what I’ve learned—from actual experience, not theory:
Ads aren’t reserved for million-dollar marketing teams.
They’re a tool. And just like any tool, you can learn to use it.

Today, I want to walk you through the truth about running ads. What I wish I knew before I ever hit “launch,” and how you (yes, you) can use them to grow your business on your terms.

I Thought Ads Were for “Them” Until I Gave It a Shot

The first time I ever opened up an ad manager, I felt like I had entered a foreign country without a translator.

Pixels? Audiences? Conversions?
No one warned me I’d need a secret dictionary just to make sense of it.

I almost closed my laptop.

Because all I could think was: This is what real marketers do. This isn’t for me.

But something in me said to just try. Just test. Boost one tiny post to see if you can get a return. Just see.

So I set a tiny daily budget.
Picked one product I knew like the back of my hand.
And created a simple graphic and copy that came straight from my heart.

And then I clicked “publish.”

That tiny campaign led to clicks. The clicks led to sales. And the sales gave me proof:
Ads could work for me.

What If Ads Aren’t for “Big Brands” They’re Just for Brave Ones?

I spent years assuming ads were part of someone else’s playbook.

But here’s the shift that changed everything:
Ads are not about having a big budget. They’re about having a clear message and knowing how to target the right audience.

Big brands might have more dollars, but they don’t have your story.
They don’t have your passion, your scrappiness, or your people.

The moment I stopped thinking I had to be “ready” or “professional” to run ads—and just focused on sharing the heart of my offer with the right people, everything changed.

You don’t need a marketing agency.
You don’t need to be a tech genius.
You just need to believe in what you’re offering… and be willing to put it in front of the people who need it.

5 Truths That Made Ads Feel Possible (Even for Me)

1. You Don’t Need a Big Budget to Start Seeing Results

I started with $5 a day. That’s it.

Running ads doesn’t have to cost thousands to be effective.
Start small. Watch what works. Reinvest your profit.

You can always scale later. The key is to start.

2. One Clear Offer Is Better Than Ten Fancy Funnels

If you’re not sure where to start, focus on one product or service.

Make your ad about that one thing. Create one graphic. Send people to one page.

Clarity always beats complexity—especially when you’re just starting out.

3. You Can DIY This (No Agency Needed)

I used free tools. Canva for my graphics. My own words for the copy.
I didn’t hire a team, I just committed to learning one thing at a time.

Most platforms (Facebook, Pinterest, Instagram) walk you through setup step-by-step.
And if you get stuck? There are tutorials. Or better yet, affordable courses (like mine 👀).

4. Your Message Matters A LOT

What makes an ad work isn’t fancy language, it’s connection.

When you speak directly to your ideal person in your ad copy, they’ll pay attention.

Instead of trying to sound like a marketing expert, talk like a friend.

That’s what people respond to.

5. Ads Aren’t Magic. They’re a Mirror

Ads show you what’s working, and what’s not.

If an ad doesn’t perform, it’s not failure. It’s feedback.
Maybe the offer isn’t clear enough. Maybe the landing page needs a tweak. Maybe your message needs refining.

You don’t have to take it personally. Just adjust and keep going.

You’re More “Ad-Ready” Than You Think

So here’s the truth I wish I could whisper into your ear the moment you hesitated:
Running ads isn’t just for big businesses—it’s for brave ones.

It’s for the solopreneur with a dream.
The mama building her business during nap time.
The creative who knows their product works… they just need more people to see it.

Ads have helped me grow faster, reach more people, and create stability in my business that doesn’t depend on the algorithm.

And it all started with one little ad… and one big leap of faith.

Want Help Figuring It All Out? I’ve Got You!

If ads have felt too complicated, too expensive, or too out of reach, let me help you!

I created The Pinterest Advertising Strategy Course. A simple step-by-step guide that shows you exactly how I run ads that bring in sales on autopilot (without the overwhelm or the guesswork).

It’s beginner-friendly, budget-friendly, and built for small business owners who want to start landing infront of the right audience that is ready to hit buy.

Running Pinterest ads can feel like you’re playing a game where no one explained the rules. You log in, glance at all those numbers, and immediately ask yourself… “Is this working? Am I wasting money? What should I even be looking at?” I’m about to walk you through the exact metrics that actually matter, and how to use them to make smarter decisions (without needing a marketing degree or a Google rabbit hole).

First Things First: Let’s Break Down the Most Common Pinterest Ad Metrics

Here’s what you’ll see inside your dashboard, and what each metric is actually trying to tell you:

Impressions: How many times your ad showed up in someone’s feed. This tells you your targeting and keywords are being triggered — but impressions alone don’t mean it’s working.

Clicks: The number of times someone clicked on your ad to learn more. This is the first real sign of interest. It means your creative is catching attention. But it’s not the final word…

Outbound Clicks: These are the golden clicks — the ones that send people off Pinterest and onto your site. These clicks tell you your pin is doing its job: sending people into your world.

Saves: When someone saves your pin to a board. Saves are intent. It means they’re interested — maybe not ready to buy, but keeping it for later. If your saves are high, your ad might be too good for just one glance.

Conversions: When someone signs up, buys, or takes the action you asked for. This is what we’re here for, right? Conversions tell you if your whole ad + landing page combo is working.

So… Which Metrics Actually Matter Most?

If I had to pick the ones to watch like a hawk, it would be these:

Outbound Clicks

This is the biggest signal that your ad is truly working. Pinterest is a traffic platform, and if you’re not getting people to your site, we need to adjust your creative or targeting.

Conversions

This is the actual number of people who took the action you wanted. Whether that’s signing up for your list, buying your product, or filling out a form. It’s easy to obsess over impressions or saves, but conversions are the real proof that your ad is doing its job. No fluff, just results. And tracking this number over time tells you exactly which offers are working.

Cost per Click (CPC)

This is how much you’re paying for every single click on your ad — and it’s where Pinterest really shines. Compared to platforms like Instagram or Facebook, Pinterest clicks are often way more affordable. That means you can get in front of more potential customers without blowing your ad budget. Low CPC with high outbound clicks? That’s a winning combo.

What You Can Worry Less About

• Impressions are good for brand awareness, but they’re not what pays the bills.
• Saves are a lovely compliment, but you can’t take them to the bank.
• Clicks are a first step, but outbound clicks are the real MVP.

Think of impressions, saves, and clicks as breadcrumbs. They’re part of the journey — but not the destination.

If Your Metrics Aren’t Where You Want Them To Be… Don’t Panic

I know the moment you see numbers going the “wrong” way, it’s easy to feel like you messed up. But this is where strategy lives. If the clicks are high but no one’s converting? It might be your page. If impressions are low? Time to adjust your targeting or keywords.

This isn’t failure, it’s feedback. And when you know which numbers to pay attention to, you can stop guessing and start tweaking.

Your Pinterest Ad Metrics Checklist

Before you spend another dollar, take a moment to run through this list:

Am I getting outbound clicks?
If people aren’t clicking off Pinterest and into your world, it’s time to revisit your creative or targeting.

Are those clicks costing me less than other platforms?
Pinterest should win here. Low cost per click (CPC) is one of its biggest advantages — don’t overlook it.

Is my landing page doing its job?
Check your conversion rate. If people are clicking but not taking action, the issue might be your page (not your ad).

Do I know my cost per action (CPA)?
What are you actually paying for a sale or signup? That number helps you gauge real ROI.

Am I tracking actual conversions — not just impressions or saves?
Impressions are nice. Conversions are everything.

Pinterest is one of the most underrated tools in the marketing world, especially if you’re craving traffic that lasts, ads that actually convert, and peace of mind that your content isn’t just disappearing 24 hours later.

I’ve made over half a million dollars with one single product using Pinterest ads. That’s not a typo. No massive launch calendar. No daily social grind. Just a smart strategy, the right funnel, and a platform that quietly does the heavy lifting.

And if you’re ready to learn exactly how I go about setting up my ads? I walk you through my entire process, step by step, inside my Pinterest Ad Strategy Course. It’s built for entrepreneurs like you who want to grow sustainably, confidently, and with way less noise.

Because when you know what actually matters, Pinterest stops feeling confusing, and starts becoming one of the most powerful tools in your business.

One of the most common questions I get when it comes to Pinterest ads: Where do I even start? You’ve probably heard that Pinterest can be a goldmine for passive traffic and sales (spoiler: it totally can be). But when you finally sit down to launch your first ad, it’s easy to get overwhelmed—there are different ad formats, audience types, budgets, pins, targeting strategies… it’s a lot.

Here’s the good news: it doesn’t have to be complicated.
But you do need to start with the right strategy—for where you are right now.

Because truthfully? The best first ad to run on Pinterest depends on whether you already have traffic coming in… or you’re starting from zero.

Let me explain…

Part One: If You Already Have Website Traffic (Even a Little)

If you’ve already got visitors landing on your site—maybe from your blog, SEO, Pinterest content, or even social media—then listen up, because this is where Pinterest ads can really shine.

💡 Start with a remarketing ad.
This is hands-down the best ad to run if you’ve got even a little bit of traffic already trickling in.

Why?
Because it’s targeting people who’ve already seen your brand. Maybe they clicked through to a product, added something to their cart, or read one of your blog posts. These people are already warmed up—and a well-placed Pinterest ad might be the nudge they need to finally hit “buy.”

Real Talk: What Remarketing Can Actually Do

Let me give you a quick example.
In one day, I spent $11 on a remarketing ad and made $470 in return. (Yep, I triple-checked.) That’s the beauty of this type of ad—it’s not trying to introduce you to new people, it’s gently reminding someone who’s already been in your world that your offer is still there. Still helpful. Still worth it.

And when your ad shows up while they’re planning, searching, and making decisions on Pinterest? Magic. And the best part? Since this ad only gets shown to those who have visited your site, it’s a much smaller audience size, which means you really don’t have to spend much.

How to Set Up Your First Remarketing Ad on Pinterest:

• Make sure you have the Pinterest tag installed on your website (this tracks who’s visiting).
• Choose one of your top-visited products, services, or blog posts as your landing page.
• Create 3–4 fresh pin designs that lead directly to that page.
• Use Pinterest’s ad manager to retarget visitors who have already interacted with that page or your site in the last 7–30 days.

It’s a strategy I use regularly and still get amazing returns from—because it works.

But here’s the thing…

Part Two: If You’re Starting From Zero

What if you’re just getting started?
What if no one’s visiting your website yet, and you don’t have enough traffic to retarget?

Friend, don’t worry. This is still a perfect time to start with Pinterest ads. You just need a slightly different strategy.

💡 Run a cold traffic ad to your best-selling product or service.

Why your best seller? Because it’s already been validated. Even if it’s just through a few sales here and there—you’ve proven that people want this thing. And that means it has the highest chance of converting when you get it in front of more of the right people.

Once you start generating traffic (and sales) you can turn on a second ad for remarketing.

Why Pinterest Is Great for Beginners

One reason I love recommending Pinterest ads to business owners is that Pinterest doesn’t require you to have a giant following, or a warmed-up audience. People are already searching for solutions, ideas, and offers. And if you can match your ad to what they’re looking for? You’re in.

Instead of trying to interrupt someone’s scroll like you do on Instagram, Pinterest lets you place your ad right where someone’s already looking for what you sell.

That means better alignment. More clicks. And more potential for sales—even if your audience is still small.

Recap: The Best First Pinterest Ad Depends on Where You Are

Let’s make it simple:

You Have Website Traffic	You’re Starting from Scratch
Start with: Remarketing ad to warm leads	Start with: Cold traffic ad to your best seller
Target: Past website visitors or engaged Pinterest users	Target: Interests, keywords, and search terms your audience is actively using
Goal: Boost conversions from people already familiar with you	Goal: Attract new traffic and make your first few sales

Both are powerful. But choosing the one that matches your business stage will give you the fastest path to results.

Want My Exact Strategy?

So many of my business friends were curious about how I was running Pinterest ads and getting strong ROI—even with a small ad spend—that I created a 90-min course that walks you through my entire setup.

🎯 The Pinterest Ad Strategy is short, sweet, and super actionable. In under 90 minutes, I show you:

• How I set up Pinterest ads from start to finish
• What kind of ad creatives I use
• How I track conversions
• And how to target the right people who are ready to buy from you.

It’s like looking over my shoulder as I set up a real campaign—with takeaways you can apply right away.

If you’ve ever wanted to start running Pinterest ads but didn’t know how to start smart, this is it. You can check it out right here.

Pinterest ads don’t have to feel overwhelming or intimidating. You just need the right starting point for where you are right now.

If you have traffic—remarketing ads are gold.
If you’re just beginning—run a cold ad to your best offer.
Either way, you’re giving your business a boost by putting your work in front of people who actually want what you have.

There it is—that little notification that someone unsubscribed from your list. Maybe you just hit send on a heartfelt email that you poured your energy into. Maybe it was full of value, a personal story, or a reminder about something you’re truly excited to share. You check the stats and see… someone opted out.

Cue that twinge in your chest, the voice in your head that whispers, Was it too much? Was I too much?

Let’s hit pause on that thought spiral.

Because friend? I’m here to remind you: unsubscribes are not the enemy.

You’re Not Alone in This

Someone I was working with recently told me how frustrating it was to send an email and instantly see people leave her list. And I get it. That initial reaction is so real. It can feel personal.

But here’s the shift I want you to take with you:

An unsubscribe isn’t rejection—it’s refinement.

It’s someone saying, “This isn’t for me right now.” And guess what? That’s okay. Because when you’re running a values-driven business and building a list that reflects your heart, you don’t need everyone. You need the right people.

The Positives Of Someone Unsubscribing

Here’s what happens when someone unsubscribes from your email list:

• Your open rates go up because your audience is more engaged
• Your click rates improve
• Your deliverability score stays healthy
• And most importantly? You get to serve a list full of humans who are actually excited to hear from you

Doesn’t that sound like a dream?

Think about it: every unsubscribe is one step closer to a more engaged, more aligned audience. It’s like pruning a plant. You’re not hurting it—you’re helping it grow stronger, healthier, more beautiful.

The Bigger Picture

When we cling to numbers—followers, subscribers, views—we forget the point of it all: connection.

You’re not building a business to reach the most people. You’re building a business to reach the right people. The ones who light up when your email lands in their inbox. The ones who hit reply to say “thank you.” The ones who buy, refer, and stick around.

Those are your people. And the more you show up as you, the easier it will be for them to find you.

So let them go. Let the unsubscribes unsubscribe. Let the unfollows unfollow.

Because when you stop trying to be for everyone, you start deeply serving someone.

A Gentle Reframe for the Next Time You Hit Send

The next time you send a piece of content—whether it’s an email, a post, or a story—and someone unfollows or unsubscribes?

Try saying this to yourself:

“I’m not here to be liked by everyone. I’m here to serve the people who need what I have.”

You are building something real. Something meaningful. Something built on values, truth, and intention.

And that kind of business? It doesn’t need to convince everyone. It needs to speak to the right people—and speak to them well.

Growth vs. Playing It Safe

If you’re building an email list, you really only have two options:

You can avoid sending emails altogether and never risk someone hitting that unsubscribe button… or you can keep showing up. Keep writing. Keep pressing send and curating a list of humans who are actually excited to hear from you.

And after growing my own list to over 106,000 subscribers, I can tell you this: email marketing is one of the most powerful, personal, and long-lasting ways to connect with your audience.

Sure, I used to feel the sting every time someone unsubscribed. But these days? I know better. I’d rather serve a smaller group who opens, reads, and responds than a massive list of people who never engage.

Unsubscribes don’t scare me anymore. I’m here for the people who are here for this. And I hope you’ll start looking at your list that way, too.

This morning, I got an email from a reader (hi, friend!) who replied to one of my newsletters with a question that made me stop and smile. It’s such a good question. And it’s one that so many people shy away from asking because the online space has made it seem like we should all already have an audience, a list, and 10,000 followers by day one. When in reality, we all start at 0.

She wrote:

“Hi Elena, first, your email is the only email I receive that I look forward to opening. 🫶🏼 I have a follow up question for this email, if you’re absolutely new, with zilch traffic and just launching your business online, where do we gain email subscribers? I am trying to avoid social media like a plague as much as possible (aside from Pinterest and just showing up on Instagram, because I know I’m easy to squirrel and get sucked in the vortex.) I see this often where online creatives talk about traffic from their email list or sales, but I don’t see much of how they are getting the subscribers in the first place… I feel a lot are buying ads or have incredible SEO?”

So if you’re in the same boat—starting something new with no audience and no clue how to grow—I want to share exactly what I did when I launched my last big idea.

Spoiler: I didn’t use my email list, my website, or even my name. I launched it in the scrappiest way possible. And it still worked so I know it will work for you too!

The Backstory: Launching Without the Safety Net

When I launched Wordsmith, I made a pretty bold decision: I didn’t use my audience.

I had built up a list of over 60,000 subscribers, thousands of customers, and social media followers across multiple platforms. But I wanted to test a theory.

What if I launched something as a total nobody?

No list.
No followers.
No fancy website.
No name recognition.

Just a good offer, placed in front of the right people, using the strategies I’d been teaching and using for years.

So I uploaded Wordsmith to a simple course platform, didn’t link it to my main site, and didn’t even announce it publicly for months. Instead, I created a couple of Pinterest ads, turned them on, and waited.

What happened?

I scaled it to $10,000 MRR (monthly recurring revenue)—before I ever posted about it on Instagram, emailed my list, or updated my website.

The Shift: Why This Changed Everything for Me

This experience reminded me of something I think we all need to hear:

You don’t need a big audience to get started. You need a strategy.

I know that sounds like something plucked off a Pinterest quote board, but it’s true. When you focus on getting in front of the right people instead of everyone, your growth becomes intentional and scalable.

It’s not about being viral. It’s about being visible—strategically.

And in today’s world, when social media can feel like a treadmill you didn’t mean to hop on, this strategy is a breath of fresh air.

So, What Would I Do If I Were Starting From Scratch Today?

I’d do exactly what I did then. Here’s what that looks like in action.

1. Get Your Offer in Front of the Right People

Forget trying to post 3x a day and hoping someone sees it or praying something goes viral. You need to place your offer in front of people actively looking for what you sell.

Pinterest is a search engine (not a social platform), which means your ads show up for people based on what they’re searching for.

That means you’re not interrupting someone’s scroll—you’re meeting them exactly where they are, in the middle of their search.

When I ran my best-performing Pinterest ad, it cost me $0.008 per impression. If I spent $50, that got me in front of 6,250 people. But not just any people—people who were literally typing in search terms that matched what I was offering.

And that? That’s the kind of targeted marketing that works.

2. Build Your Email List (Without Social Media)

I’m passionate about email marketing because it’s what’s worked for me time and time again.

You don’t need 100k Instagram followers. You need 1,000 engaged email subscribers.

Create a freebie—something that solves a quick problem or gives your audience a taste of your paid offer—and then give it away in exchange for their email.

You can absolutely do this organically by pinning to Pinterest or writing blog content around your freebie. But if you want to scale faster?

Run an ad.

One of my freebie pins has brought in over 37,000 email subscribers. And that was with a $5/day Pinterest ad.

This is how you grow your audience, build trust, and create a base of people who actually want to hear from you.

3. Connect the Dots with a Nuture Sequence

You’ve got traffic. You’re building your list. Now what?

This is where a simple funnel comes in—think welcome emails, a mini nurture sequence, and then a gentle invitation to check out your paid offer.

Keep it simple. Let your content do the heavy lifting.

The goal here isn’t to be everywhere. It’s to be intentional in a few places that matter most.

This Is What My Pinterest Strategy Course Teaches

If you’re nodding along like “this sounds amazing but also… how??” — I’ve got you.

I created my Pinterest Ad Strategy Video Tutorial for this exact reason. So many of my business friends were asking how I was growing my list and sales without being online all day, and I decided to record my entire setup process.

It’s like sitting next to me in my office while I walk you through how I:

• Set up my own Pinterest ads
• Find the right keywords
• Target the right audience
• Track results and scale
• And grow my email list at the same time

There’s even a bonus video all about list building—because ads are powerful, but having a list is what gives you real control over your business.

👉 You can check out the course here.

You Can Start With Nothing (And Still Build Something Big)

I know what it feels like to scroll online and feel like everyone else is ahead.

To think, “Sure, that worked for her, but she already had followers and a list and a team…”

Friend, I built one my most successful business with none of those things—just a simple ad and a whole lot of heart.

So if you’re at the beginning? Let this be your encouragement: You can start from scratch and still scale something meaningful. And with the right game plan, you can do it really fast.

It’s not about having a massive audience to start. It’s about having a plan, taking the leap, and building as you go.

Now it’s your turn.
What’s one idea you’ve been sitting on that you’d launch if you had an audience?
What if you didn’t wait? What if you just turned an ad on and got to experience how fast it can all come together?

You’re not behind. You’re just getting started.

Whenever I talk about Pinterest ads, someone always asks: But how much do they actually cost? And it’s a fair question. If you’re running a small business—especially one that’s bootstrapped or run by one person wearing all the hats—every dollar counts. And when it comes to paid advertising, it can be hard to know what’s worth the spend… and what’s not.

So let’s break it down.

In this post, I’ll walk you through how Pinterest ad pricing works, what to expect in terms of budget and ROI, and how to get started without wasting your money.

How Pinterest Ad Costs Work

Pinterest uses a bidding system for ads, which means you can essentially choose how much you’re willing to pay to reach people. There are a few different objectives to choose from—like brand awareness, traffic, conversions—and the cost per result depends on which one you choose.

Here’s a general breakdown:

• Traffic Campaigns: Expect to pay anywhere from $0.10 to $1.50 per click.
• Conversion Campaigns: These vary more widely, often ranging from $0.75 to $5.00 per conversion (depending on your niche, landing page quality, and product).
• Awareness Campaigns: You might pay around $2 to $5 per 1,000 impressions.

The good news? You can start with as little as $5 per day. And with the right strategy (more on that in a second), you can start seeing real results even at a small budget.

For example, my best-performing Pinterest ad cost me just $0.008 per click. That means if I spent $50, I’d reach over 6,000 people—6,250 to be exact.

But here’s the thing: it’s not just 6,250 random people scrolling social media and getting interrupted by an ad. These are 6,250 people actively searching for the exact thing I had to offer. That kind of marketing power—placing your product in front of someone who’s already looking for it—is what makes Pinterest so unique. That’s the kind of reach and efficiency that’s hard to beat on other platforms.

My Real Numbers (This Might Surprise You)

Want to know how much I’ve personally spent on Pinterest ads?

Over the last few years, I’ve spent just over $41,000 promoting one digital product. That’s not pocket change, but the return?

$684,000 in revenue.

That’s the kind of ROI that makes Pinterest ads not just worth it—but one of the smartest investments I’ve made in my business.

It’s not about dumping money into ads and hoping they work. It’s about strategy—knowing your product, understanding your audience, and designing your funnel in a way that turns traffic into customers.

So, Are Pinterest Ads Worth It?

If you’re looking for a platform where your ads last longer, where people come with search intent, and where you can still get results without a massive budget… Pinterest might just be your new best friend.

Unlike other platforms where your ad disappears the second you stop spending, Pins (even paid ones) continue circulating long after your campaign ends. That means more bang for your buck.

But You Still Need a Strategy

I didn’t stumble into that $684,000 in revenue by accident. I built a system that works, and I recorded the entire process to help other entrepreneurs do the same.

Enter: My Pinterest Ad Strategy Video Tutorial.

It’s a 90-minute, behind-the-scenes walkthrough of the exact ad setup I use in my business. From the campaign structure to targeting, budgets, and testing—this is the real strategy I’ve refined over years of trial, error, and success.

I created it after so many of my business friends asked me, “How are you doing this?” And while I don’t promote it heavily, it’s there for those who are ready to take Pinterest seriously and want a roadmap they can trust.

You can check it out here: Pinterest Ad Strategy Tutorial

A Few Tips for Starting Small

If you’re new to Pinterest ads, here’s what I recommend:

• Start with your best-selling product. Don’t try to promote everything—choose one product that you know your audience already loves.
• Use a traffic campaign to test the waters. These are lower cost and help you get more data.
• Track everything. Use Pinterest tags, connect your site, and monitor what’s working.
• Be patient. Pinterest is a long-game platform. Ads often pick up steam over time, not overnight.

You don’t need a huge budget to start running Pinterest ads.

You just need a solid strategy, a good product, and the willingness to experiment. When done right, Pinterest ads can create a steady stream of traffic and sales—without the constant pressure of daily content creation.

And if you want to skip the guesswork and follow a proven path? My Pinterest Ad Strategy Tutorial is there to guide you.

I was working with a client the other week, deep-diving into her website strategy. She felt stuck. Stuck in that place where traffic was coming in, but not much was happening after that. People were landing on her pages, but not clicking. Not signing up. Not buying. And as she said it all out loud, I could see how frustrated she was. Because she had done so much work already—the branding, the photos, the copy.

But something still wasn’t clicking.

So I did what I always do in these moments: I opened up Hotjar.

And just like that, the fog cleared.

Have You Ever Wondered What People Actually Do on Your Website?

Like, not the page views. Not just the bounce rate. But the real, nitty-gritty stuff:

• Where they scroll
• Where they pause
• What they click (or don’t)
• When they drop off

Because while Google Analytics is great, it doesn’t tell the full story. Hotjar does.

Hotjar is a tool that gives you heatmaps, session recordings, and even on-page feedback from real users. It lets you watch how people move through your site like you’re peeking over their shoulder (but, you know, not in a creepy way).

The Moment I Fell in Love With Hotjar

I remember launching something new—something I was really proud of. The page looked beautiful, the copy felt just right, and everything seemed like it was in place. I had triple-checked the design, the links, the layout.

But sales? Practically nonexistent after going live.

Out of curiosity, I opened up Hotjar and started watching some session recordings. That’s when I saw it: a popup I had completely forgotten about was triggering on every visit from new users. And it wasn’t just annoying—it was blocking the offer. Worse? It was tricky to close, especially on mobile.

I was horrified. But also super grateful. Because without Hotjar, I would’ve never known. I disabled the popup, re-tested the flow, and within 24 hours, sales started rolling in.

It was such a small fix—but one I never would have caught on my own.

What I Learned From Watching Website Behavior

Working with clients (and on my own businesses), I keep coming back to this one simple truth: we’re too close to our own websites.

We know what we meant for someone to do. But that doesn’t always mean that’s what’s happening.

I’ve seen clients with absolutely gorgeous homepages—stunning visuals, great design—only to find out their visitors never even make it halfway down the page. Or pages with forms that aren’t mobile-friendly, and 60% of traffic is coming from phones.

Hotjar gives you real-time clarity. And that’s something every business owner needs—especially if you’re:

• Launching something new
• Updating your offers or layout
• Getting traffic, but no conversions
• Rebranding or rebuilding your website
• Trying to figure out why sales dropped (or never started)

Why Traditional Analytics Can Only Tell You So Much

Google Analytics can show you where your traffic is coming from and how long they’re staying. But it won’t show you what they’re doing while they’re there. Hotjar bridges that gap.

With session recordings, you can see the journey. You can watch someone move from your blog to your offer, hover on your pricing, scroll past a form, then leave. And that kind of data is what turns educated guesses into strategic action.

Here’s How I Recommend Using Hotjar (Without Getting Overwhelmed)

You don’t have to watch every single session or analyze every single scroll. Instead, treat Hotjar like a seasonal check-in. Here’s how I do it:

1. Run It Once or Twice a Year

Especially after a website update or launch. Let it collect data for 2-3 weeks.

2. Watch 5–10 Session Recordings

Look for patterns. Are people clicking where you want them to? Are they confused? Getting stuck?

3. Review the Heatmaps

Where are most users focusing? What are they ignoring? Are your CTAs in the right spots?

4. Make One Small Change at a Time

Tweak your layout, button placement, headline, or form. Then run Hotjar again a few weeks later and compare.

5. Use It as a Decision-Making Tool

Thinking about a full website revamp? Use Hotjar first to see what’s actually working—and what’s not.

6. Repeat When Needed

This isn’t something you have to do constantly. But when you do it intentionally, it can give you some of the clearest insight you’ll ever get about your site.

The Real Power? Seeing Through Your Customer’s Eyes

Working with my current client reminded me of something powerful: sometimes all it takes is seeing your business through someone else’s eyes. When you’ve been building your business for years, you know every inch of your site. You stop noticing what’s confusing because it makes sense to you.

But to a first-time visitor? That navigation bar might be clunky. The headline might be vague. The form might feel too long.

Hotjar lets you step into their shoes. And from that place? You make way better decisions.

You work way too hard on your business to let website confusion stand between you and your next sale.

Tools like Hotjar help you stop guessing and start seeing. They help you understand what people do on your website—so you can stop leaving conversions on the table.

And for me? It’s become one of those tools I recommend to every client. It’s like having a little marketing crystal ball. Plus they have a free plan which is perfect for using it once or twice a year.

If you’ve never tried it, start simple. Install it. Let it run for a week or two. Watch a few recordings. I promise—you’ll never look at your website the same way again.

If you’re anything like me, you’ve probably asked yourself at some point: “Are Pinterest ads even worth it?” In a world that screams about Instagram trends and TikTok hacks every five seconds, Pinterest feels like this quiet, often-overlooked little corner of the internet.

But here’s the thing. That “quiet corner”?

It’s filled with buyers. Not just scrollers. Not just people looking for entertainment. People actively searching for ideas, products, and services—and making decisions.

And if you show up at the right time, in the right way?
Yes, you absolutely can make money with Pinterest ads.
I know because I’ve done it. And today, I’m pulling back the curtain to show you exactly how.

Why Pinterest Ads Are Different (And Why That Matters)

First, let’s clear something up: Pinterest is not a social media platform.

It’s a search engine—with pictures.

That means when people log onto Pinterest, they’re not looking to kill time like they might on Instagram or Facebook. They’re searching. They’re planning. They’re shopping.

Think about it:

• Brides planning their weddings.
• Moms decorating nurseries.
• Entrepreneurs looking for marketing strategies.
• Homeowners searching for renovation ideas.
• Business owners researching new tools.

When someone finds your product, service, or resource through a Pinterest ad, it doesn’t feel intrusive. It feels like they found exactly what they were looking for.

And that, my friend, is why Pinterest ads convert so beautifully when done right.

How I Started Making Money with Pinterest Ads

A few years ago, I made a decision: I wanted to grow my business without relying so heavily on social media. I didn’t want to be chained to my phone 24/7, chasing engagement and algorithms.

So I doubled down on long-form marketing (like my blog), SEO, and Pinterest.

At first, I was all about organic Pinterest traffic (which is amazing, by the way—and still a huge part of my strategy). But when I decided to test out Pinterest ads? Everything changed.

I started small—about $5 to $10 a day—testing simple campaigns promoting my best-selling products and services.

And what I found absolutely changed the way I think about marketing:

Over the last few years, I’ve spent $41,000 running Pinterest ads to promote a single digital product.

And from that one product?

I’ve generated over $684,000 in revenue.

Let’s break that down:

• That’s a 1,568% return on ad spend (ROAS)
• For every $1 I spent on Pinterest ads, I made $16.68 back
• That’s the kind of performance most ad platforms DREAM about delivering
• And it’s been almost entirely powered by Pinterest ads + my email list—no daily posting, no viral Reels, no constant burnout

This strategy didn’t just boost my revenue—it gave me my freedom back.

I built a system that quietly worked behind the scenes, allowing me to grow my business while being present with my family, without needing to hustle around the clock.

No massive ad agencies. No complex funnels.

Just a simple, sustainable strategy that kept working for me, month after month.

How to Actually Make Money with Pinterest Ads

Now, here’s where most people go wrong: They jump in without a plan. They run ads for the wrong products. Or they target the wrong audience. Or they create beautiful pins… but link them to confusing landing pages.

If you want your ads to actually make money (and not just rack up impressions), here’s what you need to know:

1. Start with Your Best-Seller

Don’t try to use Pinterest ads to “save” a product that isn’t selling organically. Promote your best-seller—the thing you know people already want.

Ask yourself:

• What product or service has already proven itself?
• What offer feels like a “no-brainer” for my ideal customer?
• What solves a clear, urgent problem?

Start there.

2. Think Like a Searcher, Not a Scroller

When you create your ad, remember: people on Pinterest are searching for solutions.

That means your ad needs to feel like an answer, not an interruption.

👉 Clear headline.
👉 Simple, beautiful imagery.
👉 Strong call-to-action.
👉 A landing page that delivers exactly what your ad promised.

No bait-and-switch. No vague messaging. Just a clear solution.

3. Target Intentionally

Pinterest makes it easy to target your ads based on keywords, interests, demographics, and even specific search behavior.

Here’s what I recommend:

• Use relevant keywords your audience is actually searching.
• Layer in interests that match your ideal client’s lifestyle or goals.
• Start simple and expand based on what’s working.

You don’t need to overcomplicate it—especially at first.

4. Optimize, But Don’t Obsess

Yes, you’ll want to check on your campaigns regularly.
Yes, you’ll want to tweak your creatives and keywords if something’s not performing.

But it’s 100% possible to set up good-performing ads and simply let them do their thing. That’s why I love Pinterest ads so much.

Pinterest ads are a long game.

Give your ads time to gather data before making huge changes.
I usually give new campaigns at least 7–10 days before adjusting anything major.

Consistency wins here, just like it does everywhere else in business.

Want My Exact Pinterest Ad Strategy?

If you’re nodding along thinking, “Okay, this sounds amazing but how do I actually DO this?”
Don’t worry—I’ve got you.

I created The Pinterest Ad Strategy because so many of my friends (and fellow business owners) kept asking me how I was getting such great results without spending a fortune.

Inside the course, I walk you through:

• How to set up your Pinterest ad campaigns step-by-step
• What kind of creatives to use (with real examples)
• How to set budgets and track conversions
• Mistakes to avoid that cost people money (and how to sidestep them!)

It’s under 90 minutes—no fluff, no overwhelm, just the exact system I still use today.

You can grab it right here if you’re ready to skip the trial and error and get to the good part faster.

So, can you actually make money with Pinterest ads?

Absolutely.

But not by throwing spaghetti at the wall. Not by hoping and wishing.

It happens when you show up intentionally. When you lead with value. When you focus on helping the person on the other side of the search bar find what they’ve been looking for all along.

You don’t need a massive budget.
You don’t need to be a tech wizard.
You just need a plan—and the willingness to start.

Trust me, it’s more than possible, and I can show you how to do it.

I’m sitting at my desk, coffee in hand, heart full of ideas—and if I’m being honest, a little bit of overwhelm too. The world of business and marketing is shifting fast, and with AI stepping onto the scene in a big way, it’s starting to feel like we’re all figuring it out in real time.

And here I am, building something right in the middle of it all.

We just did a massive update to Wordsmith. A completely redesigned dashboard that feels so much better—cleaner, easier to navigate, more intuitive. We added a whole new lineup of writing styles (they’re honestly so fun to play with), and more than anything, we laid the groundwork for what’s to come.

But I’d be lying if I said it didn’t feel big.

A Dream That’s Growing Bigger Than Me

When I first launched Wordsmith, it was simple: I wrote the content myself. I uploaded it. You logged in and had access to captions that were ready to go. It was built for real business owners who just needed a little help showing up online.

Now, we’re dreaming bigger. With AI entering the chat, everything has changed—and also, somehow, everything has stayed the same. Because at the core of Wordsmith is the same mission: to help you feel confident, clear, and supported in your content.

This next chapter? It’s about deepening that support.

So What’s Coming? Let Me Show You What I’m Dreaming Of

First up: a marketing calendar inside Wordsmith. One that helps you not just create content, but plan it. Organize it. Feel like you actually have a strategy again. (Because we both know that’s half the battle.)

Second: AI-powered idea generation that’s based on your business. I want you to be able to take a quiz that tells Wordsmith who you are, what you do, and how you want to sound online. And from there? Content ideas that actually make sense for your brand. Not generic fluff. Just real, aligned suggestions that take the pressure off.

Third: cross-platform sharing and creative assets. Imagine creating one amazing piece of content and Wordsmith gives you the visuals and the resized versions for Instagram, your newsletter, even Pinterest or LinkedIn. Total time-saver, right?

This is what I’m mapping out right now, with sticky notes everywhere and my mind racing with possibility.

It Feels Big—Because It Is

This next season of Wordsmith isn’t about chasing trends. It’s about building something that truly becomes part of your business. Something that gives you back your time and energy. Something that lets you feel proud of what you’re putting out into the world.

But I’m also human. And sometimes, building something that hasn’t been done before? It feels heavy. I want to get it right. I want it to be something you love using.

So I’m asking: if you’ve got ideas, needs, or things you’d love to see inside Wordsmith, tell me. LEave a comment. Reply to the email. Your feedback means more than you know.

At the end of the day, I’m not building Wordsmith for me. I’m building it for you.

For the one who has so many ideas but no time to write them. For the entrepreneur who wants their marketing to feel more authentic. For the dreamer who’s tired of staring at the blinking cursor.

Let’s build this next version of Wordsmith together.

Because what’s coming? It’s going to be good.

And I can’t wait for you to be part of it.

Let’s talk about a word that gets tossed around a lot in the world of entrepreneurship: consistency. It sounds good, right? It’s the kind of thing we all say we want more of—it’s pinned on vision boards, scribbled in planners, and woven into goal-setting rituals. But if we’re being really honest with ourselves, it’s not always the most exciting thing. It’s not flashy, it’s not glamorous, and it rarely comes with instant results or applause.

Consistency is steady. It’s quiet.

It’s the small, sometimes boring actions repeated over and over again… that eventually add up to something pretty incredible.

And this year? I made some big life shifts, both personally and professionally—and at the center of it all was my intention to finally embrace consistency like never before.

The Plan I Created (And Why This Year Felt Different)

At the end of last year, I sat down with my planner and a very long list of hopes for the year ahead. I love mapping out the big picture of my business—it’s something I look forward to every year. But this time, I went deeper. I created not just a broad annual strategy, but a detailed daily and weekly plan for my life and work.

And something shifted.

Instead of chasing inspiration or trying to build as I went (which, let’s be honest, was my norm for a long time), I started building structure. I mapped out 52 weeks of intentional focus—what I wanted to create, when I’d share it, and how it aligned with my bigger goals. I added tasks into my calendar with purpose. I made space for work and life.

And even though I’ve been in business for 16 years, this year—this year—I’ve felt more consistent than ever. And although I am working less hours, I really feel like I am getting so much more done.

It Wasn’t Easy… But It’s Working

Each week, I have a small list of “must complete” tasks. Not 30 things. Not a never-ending to-do list. Just the non-negotiables that, if completed, would keep me aligned with my bigger vision.

And let me tell you—it’s not always easy to check them off.

I’m a mom to four kids. Two are homeschooled. Two are little and full of energy. My days are full of snacks and questions and sticky fingers and math worksheets and bedtime stories. There are days when the laundry piles up and the dinner is frozen pizza. There are nights, like tonight, when I sneak downstairs after everyone’s asleep to open my laptop in the quiet and do the work I didn’t get to earlier.

But I show up.

Because consistency, for me, means showing up again and again—even when it’s not perfect, even when I’m tired, even when inspiration feels far away. It’s carving out time for what matters. It’s making a promise to yourself—and keeping it.

And the beauty of consistency is that it builds momentum. The more I show up, the more natural it feels. The more I follow the plan, the more clarity I have. It’s not always exciting… but it’s fulfilling.

What Consistency Looks Like in My Business

Since marketing is the heart of my business—and long-form content is my sweet spot—I committed to showing up every single week with new content. Blog posts. Newsletters. Evergreen content. And not just randomly posted when I found time, but with intention.

Each week, I follow a content plan I mapped out months ago. I batch when I can. I repurpose content across platforms. I share ideas I believe in.

And you know what? It’s working. Not just because it’s driving traffic or growing my audience (though it is), but because it feels good. It feels aligned. It feels like I’m running my business instead of letting it run me.

What It’s Meant for My Life

I built this business to support my life—not to take it over. And consistency has helped me live into that vision more than anything else.

Because of the systems I’ve set up, I can work when it works for me. I can wake up with the sun, not a long to-do list hanging over my head. I can have slow mornings with my kids, focus during naptime, and actually be present at dinner.

I don’t feel behind all the time. I’m not trying to catch up. I’m just steadily moving forward—little by little, day by day.

And honestly? That’s the kind of work that feels really good.

How You Can Add More Consistency Into Your Business and Life

If you’re reading this and thinking “I want that too…”—I’ve got you. Here’s how I’d start:

1. Create a simple weekly rhythm.

What are the 2–3 things that truly matter in your business each week? Pick your must-dos and schedule them in. That’s your new baseline.

2. Plan ahead (just a little).

You don’t need a 12-month business plan. Start by outlining the next 4 weeks. What do you want to create or share? Where will you show up? How does it all fit into your bigger goals?

3. Track your progress, not perfection.

Did you show up today? Did you take one small step? That counts. Celebrate it.

4. Let life shape your strategy.

Build your business around your life—not the other way around. Your schedule doesn’t have to look like anyone else’s.

5. Stick with it—especially when it gets boring.

This is the hardest part. Consistency will get boring sometimes. But boring is often where the breakthrough lives.

This year hasn’t been about overnight wins or viral moments. It’s been about showing up, one small step at a time. It’s been about learning to trust the process, even when it’s slow. It’s been about finally realizing that consistency—as quiet and unglamorous as it might be—is the real key to building something sustainable.

So if you’re in a season where you’re craving more ease, more rhythm, more trust in your own business… start here.

Start small.
Start steady.
Start again tomorrow.

Because consistency might not be flashy—but it’s the thing that builds the life you’ve been dreaming of.