Whenever I talk about Pinterest ads, someone always asks: But how much do they actually cost? And it’s a fair question. If you’re running a small business—especially one that’s bootstrapped or run by one person wearing all the hats—every dollar counts. And when it comes to paid advertising, it can be hard to know what’s worth the spend… and what’s not.

So let’s break it down.

In this post, I’ll walk you through how Pinterest ad pricing works, what to expect in terms of budget and ROI, and how to get started without wasting your money.

How Pinterest Ad Costs Work

Pinterest uses a bidding system for ads, which means you can essentially choose how much you’re willing to pay to reach people. There are a few different objectives to choose from—like brand awareness, traffic, conversions—and the cost per result depends on which one you choose.

Here’s a general breakdown:

• Traffic Campaigns: Expect to pay anywhere from $0.10 to $1.50 per click.
• Conversion Campaigns: These vary more widely, often ranging from $0.75 to $5.00 per conversion (depending on your niche, landing page quality, and product).
• Awareness Campaigns: You might pay around $2 to $5 per 1,000 impressions.

The good news? You can start with as little as $5 per day. And with the right strategy (more on that in a second), you can start seeing real results even at a small budget.

For example, my best-performing Pinterest ad cost me just $0.008 per click. That means if I spent $50, I’d reach over 6,000 people—6,250 to be exact.

But here’s the thing: it’s not just 6,250 random people scrolling social media and getting interrupted by an ad. These are 6,250 people actively searching for the exact thing I had to offer. That kind of marketing power—placing your product in front of someone who’s already looking for it—is what makes Pinterest so unique. That’s the kind of reach and efficiency that’s hard to beat on other platforms.

My Real Numbers (This Might Surprise You)

Want to know how much I’ve personally spent on Pinterest ads?

Over the last few years, I’ve spent just over $41,000 promoting one digital product. That’s not pocket change, but the return?

$684,000 in revenue.

That’s the kind of ROI that makes Pinterest ads not just worth it—but one of the smartest investments I’ve made in my business.

It’s not about dumping money into ads and hoping they work. It’s about strategy—knowing your product, understanding your audience, and designing your funnel in a way that turns traffic into customers.

So, Are Pinterest Ads Worth It?

If you’re looking for a platform where your ads last longer, where people come with search intent, and where you can still get results without a massive budget… Pinterest might just be your new best friend.

Unlike other platforms where your ad disappears the second you stop spending, Pins (even paid ones) continue circulating long after your campaign ends. That means more bang for your buck.

But You Still Need a Strategy

I didn’t stumble into that $684,000 in revenue by accident. I built a system that works, and I recorded the entire process to help other entrepreneurs do the same.

Enter: My Pinterest Ad Strategy Video Tutorial.

It’s a 90-minute, behind-the-scenes walkthrough of the exact ad setup I use in my business. From the campaign structure to targeting, budgets, and testing—this is the real strategy I’ve refined over years of trial, error, and success.

I created it after so many of my business friends asked me, “How are you doing this?” And while I don’t promote it heavily, it’s there for those who are ready to take Pinterest seriously and want a roadmap they can trust.

You can check it out here: Pinterest Ad Strategy Tutorial

A Few Tips for Starting Small

If you’re new to Pinterest ads, here’s what I recommend:

• Start with your best-selling product. Don’t try to promote everything—choose one product that you know your audience already loves.
• Use a traffic campaign to test the waters. These are lower cost and help you get more data.
• Track everything. Use Pinterest tags, connect your site, and monitor what’s working.
• Be patient. Pinterest is a long-game platform. Ads often pick up steam over time, not overnight.

You don’t need a huge budget to start running Pinterest ads.

You just need a solid strategy, a good product, and the willingness to experiment. When done right, Pinterest ads can create a steady stream of traffic and sales—without the constant pressure of daily content creation.

And if you want to skip the guesswork and follow a proven path? My Pinterest Ad Strategy Tutorial is there to guide you.

I was working with a client the other week, deep-diving into her website strategy. She felt stuck. Stuck in that place where traffic was coming in, but not much was happening after that. People were landing on her pages, but not clicking. Not signing up. Not buying. And as she said it all out loud, I could see how frustrated she was. Because she had done so much work already—the branding, the photos, the copy.

But something still wasn’t clicking.

So I did what I always do in these moments: I opened up Hotjar.

And just like that, the fog cleared.

Have You Ever Wondered What People Actually Do on Your Website?

Like, not the page views. Not just the bounce rate. But the real, nitty-gritty stuff:

• Where they scroll
• Where they pause
• What they click (or don’t)
• When they drop off

Because while Google Analytics is great, it doesn’t tell the full story. Hotjar does.

Hotjar is a tool that gives you heatmaps, session recordings, and even on-page feedback from real users. It lets you watch how people move through your site like you’re peeking over their shoulder (but, you know, not in a creepy way).

The Moment I Fell in Love With Hotjar

I remember launching something new—something I was really proud of. The page looked beautiful, the copy felt just right, and everything seemed like it was in place. I had triple-checked the design, the links, the layout.

But sales? Practically nonexistent after going live.

Out of curiosity, I opened up Hotjar and started watching some session recordings. That’s when I saw it: a popup I had completely forgotten about was triggering on every visit from new users. And it wasn’t just annoying—it was blocking the offer. Worse? It was tricky to close, especially on mobile.

I was horrified. But also super grateful. Because without Hotjar, I would’ve never known. I disabled the popup, re-tested the flow, and within 24 hours, sales started rolling in.

It was such a small fix—but one I never would have caught on my own.

What I Learned From Watching Website Behavior

Working with clients (and on my own businesses), I keep coming back to this one simple truth: we’re too close to our own websites.

We know what we meant for someone to do. But that doesn’t always mean that’s what’s happening.

I’ve seen clients with absolutely gorgeous homepages—stunning visuals, great design—only to find out their visitors never even make it halfway down the page. Or pages with forms that aren’t mobile-friendly, and 60% of traffic is coming from phones.

Hotjar gives you real-time clarity. And that’s something every business owner needs—especially if you’re:

• Launching something new
• Updating your offers or layout
• Getting traffic, but no conversions
• Rebranding or rebuilding your website
• Trying to figure out why sales dropped (or never started)

Why Traditional Analytics Can Only Tell You So Much

Google Analytics can show you where your traffic is coming from and how long they’re staying. But it won’t show you what they’re doing while they’re there. Hotjar bridges that gap.

With session recordings, you can see the journey. You can watch someone move from your blog to your offer, hover on your pricing, scroll past a form, then leave. And that kind of data is what turns educated guesses into strategic action.

Here’s How I Recommend Using Hotjar (Without Getting Overwhelmed)

You don’t have to watch every single session or analyze every single scroll. Instead, treat Hotjar like a seasonal check-in. Here’s how I do it:

1. Run It Once or Twice a Year

Especially after a website update or launch. Let it collect data for 2-3 weeks.

2. Watch 5–10 Session Recordings

Look for patterns. Are people clicking where you want them to? Are they confused? Getting stuck?

3. Review the Heatmaps

Where are most users focusing? What are they ignoring? Are your CTAs in the right spots?

4. Make One Small Change at a Time

Tweak your layout, button placement, headline, or form. Then run Hotjar again a few weeks later and compare.

5. Use It as a Decision-Making Tool

Thinking about a full website revamp? Use Hotjar first to see what’s actually working—and what’s not.

6. Repeat When Needed

This isn’t something you have to do constantly. But when you do it intentionally, it can give you some of the clearest insight you’ll ever get about your site.

The Real Power? Seeing Through Your Customer’s Eyes

Working with my current client reminded me of something powerful: sometimes all it takes is seeing your business through someone else’s eyes. When you’ve been building your business for years, you know every inch of your site. You stop noticing what’s confusing because it makes sense to you.

But to a first-time visitor? That navigation bar might be clunky. The headline might be vague. The form might feel too long.

Hotjar lets you step into their shoes. And from that place? You make way better decisions.

You work way too hard on your business to let website confusion stand between you and your next sale.

Tools like Hotjar help you stop guessing and start seeing. They help you understand what people do on your website—so you can stop leaving conversions on the table.

And for me? It’s become one of those tools I recommend to every client. It’s like having a little marketing crystal ball. Plus they have a free plan which is perfect for using it once or twice a year.

If you’ve never tried it, start simple. Install it. Let it run for a week or two. Watch a few recordings. I promise—you’ll never look at your website the same way again.

If you’re anything like me, you’ve probably asked yourself at some point: “Are Pinterest ads even worth it?” In a world that screams about Instagram trends and TikTok hacks every five seconds, Pinterest feels like this quiet, often-overlooked little corner of the internet.

But here’s the thing. That “quiet corner”?

It’s filled with buyers. Not just scrollers. Not just people looking for entertainment. People actively searching for ideas, products, and services—and making decisions.

And if you show up at the right time, in the right way?
Yes, you absolutely can make money with Pinterest ads.
I know because I’ve done it. And today, I’m pulling back the curtain to show you exactly how.

Why Pinterest Ads Are Different (And Why That Matters)

First, let’s clear something up: Pinterest is not a social media platform.

It’s a search engine—with pictures.

That means when people log onto Pinterest, they’re not looking to kill time like they might on Instagram or Facebook. They’re searching. They’re planning. They’re shopping.

Think about it:

• Brides planning their weddings.
• Moms decorating nurseries.
• Entrepreneurs looking for marketing strategies.
• Homeowners searching for renovation ideas.
• Business owners researching new tools.

When someone finds your product, service, or resource through a Pinterest ad, it doesn’t feel intrusive. It feels like they found exactly what they were looking for.

And that, my friend, is why Pinterest ads convert so beautifully when done right.

How I Started Making Money with Pinterest Ads

A few years ago, I made a decision: I wanted to grow my business without relying so heavily on social media. I didn’t want to be chained to my phone 24/7, chasing engagement and algorithms.

So I doubled down on long-form marketing (like my blog), SEO, and Pinterest.

At first, I was all about organic Pinterest traffic (which is amazing, by the way—and still a huge part of my strategy). But when I decided to test out Pinterest ads? Everything changed.

I started small—about $5 to $10 a day—testing simple campaigns promoting my best-selling products and services.

And what I found absolutely changed the way I think about marketing:

Over the last few years, I’ve spent $41,000 running Pinterest ads to promote a single digital product.

And from that one product?

I’ve generated over $684,000 in revenue.

Let’s break that down:

• That’s a 1,568% return on ad spend (ROAS)
• For every $1 I spent on Pinterest ads, I made $16.68 back
• That’s the kind of performance most ad platforms DREAM about delivering
• And it’s been almost entirely powered by Pinterest ads + my email list—no daily posting, no viral Reels, no constant burnout

This strategy didn’t just boost my revenue—it gave me my freedom back.

I built a system that quietly worked behind the scenes, allowing me to grow my business while being present with my family, without needing to hustle around the clock.

No massive ad agencies. No complex funnels.

Just a simple, sustainable strategy that kept working for me, month after month.

How to Actually Make Money with Pinterest Ads

Now, here’s where most people go wrong: They jump in without a plan. They run ads for the wrong products. Or they target the wrong audience. Or they create beautiful pins… but link them to confusing landing pages.

If you want your ads to actually make money (and not just rack up impressions), here’s what you need to know:

1. Start with Your Best-Seller

Don’t try to use Pinterest ads to “save” a product that isn’t selling organically. Promote your best-seller—the thing you know people already want.

Ask yourself:

• What product or service has already proven itself?
• What offer feels like a “no-brainer” for my ideal customer?
• What solves a clear, urgent problem?

Start there.

2. Think Like a Searcher, Not a Scroller

When you create your ad, remember: people on Pinterest are searching for solutions.

That means your ad needs to feel like an answer, not an interruption.

👉 Clear headline.
👉 Simple, beautiful imagery.
👉 Strong call-to-action.
👉 A landing page that delivers exactly what your ad promised.

No bait-and-switch. No vague messaging. Just a clear solution.

3. Target Intentionally

Pinterest makes it easy to target your ads based on keywords, interests, demographics, and even specific search behavior.

Here’s what I recommend:

• Use relevant keywords your audience is actually searching.
• Layer in interests that match your ideal client’s lifestyle or goals.
• Start simple and expand based on what’s working.

You don’t need to overcomplicate it—especially at first.

4. Optimize, But Don’t Obsess

Yes, you’ll want to check on your campaigns regularly.
Yes, you’ll want to tweak your creatives and keywords if something’s not performing.

But it’s 100% possible to set up good-performing ads and simply let them do their thing. That’s why I love Pinterest ads so much.

Pinterest ads are a long game.

Give your ads time to gather data before making huge changes.
I usually give new campaigns at least 7–10 days before adjusting anything major.

Consistency wins here, just like it does everywhere else in business.

Want My Exact Pinterest Ad Strategy?

If you’re nodding along thinking, “Okay, this sounds amazing but how do I actually DO this?”
Don’t worry—I’ve got you.

I created The Pinterest Ad Strategy because so many of my friends (and fellow business owners) kept asking me how I was getting such great results without spending a fortune.

Inside the course, I walk you through:

• How to set up your Pinterest ad campaigns step-by-step
• What kind of creatives to use (with real examples)
• How to set budgets and track conversions
• Mistakes to avoid that cost people money (and how to sidestep them!)

It’s under 90 minutes—no fluff, no overwhelm, just the exact system I still use today.

You can grab it right here if you’re ready to skip the trial and error and get to the good part faster.

So, can you actually make money with Pinterest ads?

Absolutely.

But not by throwing spaghetti at the wall. Not by hoping and wishing.

It happens when you show up intentionally. When you lead with value. When you focus on helping the person on the other side of the search bar find what they’ve been looking for all along.

You don’t need a massive budget.
You don’t need to be a tech wizard.
You just need a plan—and the willingness to start.

Trust me, it’s more than possible, and I can show you how to do it.

I’m sitting at my desk, coffee in hand, heart full of ideas—and if I’m being honest, a little bit of overwhelm too. The world of business and marketing is shifting fast, and with AI stepping onto the scene in a big way, it’s starting to feel like we’re all figuring it out in real time.

And here I am, building something right in the middle of it all.

We just did a massive update to Wordsmith. A completely redesigned dashboard that feels so much better—cleaner, easier to navigate, more intuitive. We added a whole new lineup of writing styles (they’re honestly so fun to play with), and more than anything, we laid the groundwork for what’s to come.

But I’d be lying if I said it didn’t feel big.

A Dream That’s Growing Bigger Than Me

When I first launched Wordsmith, it was simple: I wrote the content myself. I uploaded it. You logged in and had access to captions that were ready to go. It was built for real business owners who just needed a little help showing up online.

Now, we’re dreaming bigger. With AI entering the chat, everything has changed—and also, somehow, everything has stayed the same. Because at the core of Wordsmith is the same mission: to help you feel confident, clear, and supported in your content.

This next chapter? It’s about deepening that support.

So What’s Coming? Let Me Show You What I’m Dreaming Of

First up: a marketing calendar inside Wordsmith. One that helps you not just create content, but plan it. Organize it. Feel like you actually have a strategy again. (Because we both know that’s half the battle.)

Second: AI-powered idea generation that’s based on your business. I want you to be able to take a quiz that tells Wordsmith who you are, what you do, and how you want to sound online. And from there? Content ideas that actually make sense for your brand. Not generic fluff. Just real, aligned suggestions that take the pressure off.

Third: cross-platform sharing and creative assets. Imagine creating one amazing piece of content and Wordsmith gives you the visuals and the resized versions for Instagram, your newsletter, even Pinterest or LinkedIn. Total time-saver, right?

This is what I’m mapping out right now, with sticky notes everywhere and my mind racing with possibility.

It Feels Big—Because It Is

This next season of Wordsmith isn’t about chasing trends. It’s about building something that truly becomes part of your business. Something that gives you back your time and energy. Something that lets you feel proud of what you’re putting out into the world.

But I’m also human. And sometimes, building something that hasn’t been done before? It feels heavy. I want to get it right. I want it to be something you love using.

So I’m asking: if you’ve got ideas, needs, or things you’d love to see inside Wordsmith, tell me. LEave a comment. Reply to the email. Your feedback means more than you know.

At the end of the day, I’m not building Wordsmith for me. I’m building it for you.

For the one who has so many ideas but no time to write them. For the entrepreneur who wants their marketing to feel more authentic. For the dreamer who’s tired of staring at the blinking cursor.

Let’s build this next version of Wordsmith together.

Because what’s coming? It’s going to be good.

And I can’t wait for you to be part of it.

Let’s talk about a word that gets tossed around a lot in the world of entrepreneurship: consistency. It sounds good, right? It’s the kind of thing we all say we want more of—it’s pinned on vision boards, scribbled in planners, and woven into goal-setting rituals. But if we’re being really honest with ourselves, it’s not always the most exciting thing. It’s not flashy, it’s not glamorous, and it rarely comes with instant results or applause.

Consistency is steady. It’s quiet.

It’s the small, sometimes boring actions repeated over and over again… that eventually add up to something pretty incredible.

And this year? I made some big life shifts, both personally and professionally—and at the center of it all was my intention to finally embrace consistency like never before.

The Plan I Created (And Why This Year Felt Different)

At the end of last year, I sat down with my planner and a very long list of hopes for the year ahead. I love mapping out the big picture of my business—it’s something I look forward to every year. But this time, I went deeper. I created not just a broad annual strategy, but a detailed daily and weekly plan for my life and work.

And something shifted.

Instead of chasing inspiration or trying to build as I went (which, let’s be honest, was my norm for a long time), I started building structure. I mapped out 52 weeks of intentional focus—what I wanted to create, when I’d share it, and how it aligned with my bigger goals. I added tasks into my calendar with purpose. I made space for work and life.

And even though I’ve been in business for 16 years, this year—this year—I’ve felt more consistent than ever. And although I am working less hours, I really feel like I am getting so much more done.

It Wasn’t Easy… But It’s Working

Each week, I have a small list of “must complete” tasks. Not 30 things. Not a never-ending to-do list. Just the non-negotiables that, if completed, would keep me aligned with my bigger vision.

And let me tell you—it’s not always easy to check them off.

I’m a mom to four kids. Two are homeschooled. Two are little and full of energy. My days are full of snacks and questions and sticky fingers and math worksheets and bedtime stories. There are days when the laundry piles up and the dinner is frozen pizza. There are nights, like tonight, when I sneak downstairs after everyone’s asleep to open my laptop in the quiet and do the work I didn’t get to earlier.

But I show up.

Because consistency, for me, means showing up again and again—even when it’s not perfect, even when I’m tired, even when inspiration feels far away. It’s carving out time for what matters. It’s making a promise to yourself—and keeping it.

And the beauty of consistency is that it builds momentum. The more I show up, the more natural it feels. The more I follow the plan, the more clarity I have. It’s not always exciting… but it’s fulfilling.

What Consistency Looks Like in My Business

Since marketing is the heart of my business—and long-form content is my sweet spot—I committed to showing up every single week with new content. Blog posts. Newsletters. Evergreen content. And not just randomly posted when I found time, but with intention.

Each week, I follow a content plan I mapped out months ago. I batch when I can. I repurpose content across platforms. I share ideas I believe in.

And you know what? It’s working. Not just because it’s driving traffic or growing my audience (though it is), but because it feels good. It feels aligned. It feels like I’m running my business instead of letting it run me.

What It’s Meant for My Life

I built this business to support my life—not to take it over. And consistency has helped me live into that vision more than anything else.

Because of the systems I’ve set up, I can work when it works for me. I can wake up with the sun, not a long to-do list hanging over my head. I can have slow mornings with my kids, focus during naptime, and actually be present at dinner.

I don’t feel behind all the time. I’m not trying to catch up. I’m just steadily moving forward—little by little, day by day.

And honestly? That’s the kind of work that feels really good.

How You Can Add More Consistency Into Your Business and Life

If you’re reading this and thinking “I want that too…”—I’ve got you. Here’s how I’d start:

1. Create a simple weekly rhythm.

What are the 2–3 things that truly matter in your business each week? Pick your must-dos and schedule them in. That’s your new baseline.

2. Plan ahead (just a little).

You don’t need a 12-month business plan. Start by outlining the next 4 weeks. What do you want to create or share? Where will you show up? How does it all fit into your bigger goals?

3. Track your progress, not perfection.

Did you show up today? Did you take one small step? That counts. Celebrate it.

4. Let life shape your strategy.

Build your business around your life—not the other way around. Your schedule doesn’t have to look like anyone else’s.

5. Stick with it—especially when it gets boring.

This is the hardest part. Consistency will get boring sometimes. But boring is often where the breakthrough lives.

This year hasn’t been about overnight wins or viral moments. It’s been about showing up, one small step at a time. It’s been about learning to trust the process, even when it’s slow. It’s been about finally realizing that consistency—as quiet and unglamorous as it might be—is the real key to building something sustainable.

So if you’re in a season where you’re craving more ease, more rhythm, more trust in your own business… start here.

Start small.
Start steady.
Start again tomorrow.

Because consistency might not be flashy—but it’s the thing that builds the life you’ve been dreaming of.

A few years ago, I thought having a big following meant I was successful. I measured my momentum by how many likes I got, how many new followers clicked over, how often my content was shared. Back then, the numbers felt like a reflection of my worth. They were the proof I thought I needed that I was doing something right.

But somewhere along the way, I started asking a harder question:

What does success really look like—for me?

And the honest answer? It didn’t look like constantly chasing content ideas or feeling the pressure to stay “on” just to be seen. It didn’t look like growing an audience just for the sake of growth.

Instead, success looked like freedom. Like peace. Like getting to be home with my kids, working on projects I love, and building something meaningful without having to share every moment of it online.

Stepping Away From the Metrics

My real reward hasn’t been growing a large social media following. It’s been building a business that doesn’t depend on one.

And I’ll be honest—at first, I wasn’t even sure it was possible. Everyone I knew who was doing great in their business seemed to be all-in on social media. They were sharing constantly, showing up publicly, and building visibility by staying front and center. And for a while, I tried to keep up with that rhythm.

Because there’s no real rule book on how to build a modern business without social media. It felt like I was trying to merge old-school business principles with a modern-day spin—and I didn’t know if it would actually work.

For a long time, I leaned on social media because I thought it was the key to growth. And yes, it helped me build momentum in those early years. But it also made me feel like I had to be everywhere, all the time. That I had to share everything to be relevant. That my visibility equaled my value.

It wasn’t until I shifted my focus to long-term, sustainable marketing that everything changed.

I started to really focus on building my email list. I focused on creating evergreen content that lives on (hello blog posts and newsletters). I paid attention to the parts of my business that still worked even when I was off social media.

And slowly, something powerful happened:

I started breathing again.

And to really prove it, I didn’t post a single time in 2024 to show myself that yes, I could 100% run my business without needing social media.

Living a Quiet Life That Still Moves Big Things

I stopped feeling like I had to document every single moment.

Now, I show up on social when it feels right. Sometimes that means sharing more. Sometimes it means taking a quiet step back. But either way, my business doesn’t stop. My growth doesn’t pause. Because I’ve built a foundation that doesn’t rely on being plugged in 24/7.

And I can’t tell you how freeing that is.

There’s something sacred about being able to live your life without constantly performing it. About being present in a world that keeps telling you to produce. Some days I look around at the stillness in my home, the sound of my kids playing, the quietness of this life I’ve created—and it feels like success in its purest form.

This isn’t the kind of success you can measure by likes or views. It’s quieter than that.

It looks like mornings spent working in peace. It looks like knowing your worth isn’t tied to visibility. It looks like creating content you love, not content you’re pressured to make. It looks like building something sustainable, something soul-filling, something that doesn’t burn you out.

My business today looks very different than it did five years ago. It’s slower. It’s quieter. It’s deeply fulfilling.

And if you’re feeling the tug to change how you run yours—to step away from the noise, to do more of what feels right, to stop letting social media dictate your rhythm—I want you to know: it’s possible.

You don’t have to be everywhere. You don’t have to show everything. You don’t have to build a business that runs on likes.

You can build something honest. Something rooted. Something beautiful and deeply yours.

That, to me, is the new success.

Let’s talk about something that’s been quietly revolutionizing the way I work behind the scenes—AI. Now before you start picturing some robot sitting at a desk doing all my marketing for me—let me stop you right there. This isn’t about replacing the heart of your business or handing over everything to technology. It’s about working a little bit smarter. About giving yourself the gift of help in a world where we’re all trying to wear a dozen hats at once.

The other day, I posted a quick poll on Instagram asking who’s using AI—even in small, simple ways. 51% of my audience said they use it. The other 49%? They slid into my DMs with the same question: “Okay, but how?!”

If you’ve been feeling the same—curious about AI, wondering how it actually fits into your business without feeling robotic or overwhelming—this post is for you.

I’m going to walk you through exactly how I use it in my own work, why I created Wordsmith to help other business owners do the same, and where I’d start if I were brand new and just getting my feet wet.

I’m a Writer at Heart… But Not Always a Perfect One

Let me be honest with you—I’ve always loved writing.

There’s something about putting thoughts into words that feels like home to me. It’s how I make sense of the world. How I connect. How I teach and serve and show up.

But grammar?
Perfect sentence structure?
Avoiding run-on thoughts that sound more like a rambling voice memo?

Yeah… not so much.

I moved to America when I was 11 years old and didn’t speak a word of English. I learned the language by listening—by paying attention to the rhythm, the tone, the meaning behind the words. And while I eventually became fluent and feel like someone who’s great at communicating, I never had those early years of formal grammar lessons or spelling drills.

So now, when I sit down to write, I know what I want to say—but sometimes the mechanics don’t always come out perfectly. I write the way I talk. I pour my thoughts out quickly and with feeling. And honestly? I think that’s part of what makes my writing real and relatable.

Still, that’s also why AI has become one of my most trusted tools.

Using AI as a Second Set of Eyes

I can’t even count how many times I’ve typed out something I felt good about only to second-guess it later. Is this clear enough? Does it make sense? Is it too long? Too short? Too much?

With AI, I don’t have to bother a friend or send off yet another email to ask for feedback. I open up my favorite AI writing tool and ask it for help. And you know what? It’s fast. It’s supportive. And it gives me the clarity I was looking for without the emotional toll of overthinking everything.

I also use AI to get feedback on ideas, to rework headlines, to help me simplify a long piece of content, or even just explain something I want to understand better. My husband (a software engineer) uses it, too—to review his code, build test cases, troubleshoot bugs.

It’s not doing the work for us.
It’s helping us do the work better.

Why I Built Wordsmith Using AI

When I first created Wordsmith, AI wasn’t even a part of it. I was writing every single caption, newsletter, and blog post inside the platform by hand—and uploading them each month for other entrepreneurs to use.

And it worked. People loved it. The feedback was beautiful.

But over time, I started hearing the same thing again and again:
“I wish I could personalize this more… I love what you wrote, but I want it to sound more like me.”

That’s when I started exploring what AI could do.

So we built it into Wordsmith—not as a replacement for good writing or thoughtful marketing, but as a tool to help business owners write more authentically, efficiently, and with confidence.

Today, Wordsmith is like having a team of copywriters on call. Trained to understand your writing style. Focused on authentic, human-centered marketing. And ready to help you go from “no idea what to say” to “content that’s ready to publish.”

So… Want to Start Using AI? Here’s Where I’d Begin.

If you’re curious about using AI but not sure where to start, here’s my honest advice:

1. Start small.

Don’t try to replace everything overnight. Pick one task where you often feel stuck—maybe it’s writing your weekly email, brainstorming content ideas, or repurposing a blog post into a few social captions using Wordsmith.

2. Use AI as a collaborator, not a shortcut.

The best results happen when you bring the vision and AI helps bring it to life. You still get to be the voice. AI just helps you say it more clearly, consistently, and confidently.

3. Choose tools that are built for your goals.

You wouldn’t use a hammer to bake a cake, right? (Hopefully not.) The same goes for AI. General tools like ChatGPT can be great for some things—but platforms like Wordsmith are built specifically to help entrepreneurs like you write your content, your way.

That’s why so many of our users prefer it. It’s focused, simple, and actually helps you get content done.

AI is still really new to our world. And if you would have asked me 3 years ago if I’d be using it daily, I would have said no. But once I realized how much it could actually help me with my business… I was hooked.

And if you’ve been curious, this is your nudge.

Start slow. Explore. Let it help you where you need support—not to do less, but to do what you do even better.

And if you want to try Wordsmith, you can start with a free 7-day trial and see how it works for you. No pressure. Just a chance to see what’s possible when you stop doing it all alone.

Most importantly, have fun with with it. We live in some exciting times when it comes to business and technology.

If you’re running a small business, you’ve probably felt the pressure to be everywhere—Instagram, TikTok, Facebook, Reels, Stories, emails, DMs… it’s a lot. Especially when all you really want is to grow your business, reach the right people, and not feel glued to your phone.

That’s why I love Pinterest.

Not as a place to post pretty things just for the sake of it—but as a quiet powerhouse that works in the background of my business. It brings in new people, helps me grow my email list, and drives actual sales… all without needing a huge budget or daily content creation.

If you’ve ever wondered if Pinterest ads could work for you, I want to show you exactly why I think this platform is so perfect for small businesses like ours.

Let’s start with something I want you to really think about…

What would your business feel like if your marketing didn’t need you every single day?

What would change if new people could discover what you do—without you constantly posting, replying, and showing up on camera?

What if your email list grew, your sales trickled in, and your content kept working for you… while you rested, created, or lived your life outside the screen?

If you’re a small business owner who’s tired of feeling like your growth depends on how much energy you have left that day, I want to introduce you to one of the most underrated platforms out there: Pinterest.

This isn’t about the pretty mood boards you used in 2012 or saving recipes you never make (though I still do that). I’m talking about Pinterest as a quiet workhorse—a tool that helps your business grow sustainably, affordably, and in a way that actually fits your life.

I’ve used Pinterest ads to grow my email list, increase sales, and bring in a steady stream of traffic to my site—all without spending thousands or being glued to my phone.

Here’s what we’re walking through today:

• Why Pinterest isn’t social media—and why that matters
• How Pinterest ads work (and why they don’t require a huge budget)
• What makes Pinterest users different—and how that works in your favor
• Why Pinterest is perfect for growing your email list
• What you don’t need to make it work (hint: not a designer!)
• And my honest reflections on why Pinterest ads feel so aligned with the way I want to run my business

By the end of this post, I hope you feel more spacious, more empowered, and more supported to try a marketing strategy that doesn’t just demand from you—but gives something back.

Let’s dive in.

Pinterest isn’t social media—it’s a search engine

This is the biggest mindset shift: Pinterest isn’t like Instagram or TikTok. It’s not about trends or followers. It’s a search engine. People go there with purpose—looking for ideas, solutions, inspiration, or products.

That means your content doesn’t get buried after 24 hours. Pins have a long shelf life, especially if you’re using Pinterest ads to get them in front of your ideal audience sooner.

If you’ve ever wanted your content to keep working for you long after you post it—this is where that happens.

You don’t need a big budget to see results

You can start running Pinterest ads for as little as $5–$10/day. And unlike other platforms that eat up your budget fast, Pinterest tends to be more efficient because of how people use it.

Most Pinterest users are already in the mindset to plan, buy, and take action. They’re not just scrolling. They’re searching. That makes it easier to reach people who are already looking for what you offer.

Even a small budget can go a long way when it’s paired with a clear message and a strong visual.

Pinterest users are in buying mode

Pinterest has something really special going for it: people trust what they find there. And they use it when they’re ready to do something.

So if you’re thinking, “But no one’s ever heard of my brand”—that’s actually an advantage here. Over 90% of Pinterest searches are unbranded, which means people are open to discovering new products and businesses. Like yours.

It’s one of the few places online where small businesses can show up right next to big-name brands—and actually compete.

It’s low-maintenance marketing that keeps working

This is one of my favorite things about Pinterest ads: once you set them up, they keep working.

You can pre-schedule your content. You don’t have to post every day. You don’t have to be “on” all the time. You can even take a break (hello, vacation) and know that your content is still driving traffic and conversions in the background.

If you’re building a business with long-term sustainability in mind, Pinterest fits in beautifully.

Pinterest helps grow your email list (not just your engagement)

One of my biggest priorities is always growing my email list—because that’s something I own. Pinterest makes that easy.

When someone clicks on your pin, they’re taken directly to your website, not kept inside an app. That gives you a chance to connect with them beyond a one-time visit—whether that’s through a lead magnet, a freebie, or simply a warm welcome to your world.

It’s a calm, intentional way to grow—without the daily grind of trying to beat an algorithm.

You don’t have to be a designer to make great pins

I know design can feel overwhelming, but Pinterest doesn’t require you to be fancy. It just needs to be clear.

Use clean graphics, easy-to-read text, and imagery that helps your audience immediately understand what your content or offer is about. Tools like Canva (or Pinterest templates) make this incredibly easy, even if design isn’t your thing.

It’s not about being perfect—it’s about being helpful.

I know it can feel like you need to be a certain size or have a certain following before paid ads are “worth it.” But that’s the beauty of Pinterest—it works because it’s not dependent on how many people already know you.

If you’re clear on who you’re trying to reach and how you can help them, Pinterest is a space where you can quietly (and consistently) show up, offer value, and grow—without burning out or blowing your budget.

Want to learn how to run Pinterest ads that actually work?

If you’re curious about setting up Pinterest ads but feel a little overwhelmed, I put together something just for you.

It’s a 90-minute Pinterest Ads Tutorial that walks you through everything—from creating your first campaign, to writing great pin copy, to choosing the right settings without wasting money.

You can grab the tutorial here and start running your first ad today.

You don’t need a marketing team or a $1,000/month ad budget. You just need a plan—and this is a great place to start.

I can still remember the feeling—packing up my gear on a Friday night, knowing I’d be spending yet another weekend photographing other families while missing time with my own. At the time, I was fully booked with motherhood sessions—those beautiful, emotional, joy-filled shoots with mamas and their babies. While I genuinely loved capturing those sweet connections and helping other mothers freeze time in such a fleeting season, there was always a quiet ache in my chest.

Because while I was giving my clients memories they’d cherish forever, I was missing out on my own.

I wasn’t there for lazy Saturday mornings in pajamas, or spontaneous afternoon walks with my kids. I was spending weekends creating for others, while watching my own time with my family slip by in the margins.

And what made it harder? I knew that if I stopped shooting—even for a weekend—I wasn’t just pressing pause on work. I was pausing my entire income.

That was the moment it clicked: I needed to build a business that could run with me and for me—even when I wasn’t actively working.

The Limitations of Service-Based Business (Even the Ones You Love)

Service-based businesses can be beautiful. They’re often built on heart and hard work. They let us share our gifts in deeply personal ways. But there’s an unspoken truth that not enough of us talk about: they have a cap. A limit.

There are only so many hours in a day. And as one person, there’s only so much you can do. Your energy becomes the currency. And over time, that becomes exhausting.

I reached a point where I realized I didn’t want to hustle for every dollar anymore. I didn’t want to build a business that only paid me when I showed up. I wanted freedom. I wanted flexibility. I wanted to make income even on the days I was fully in mom mode, snuggling my kids on the couch.

My First Step Into Passive Income (It Wasn’t Fancy)

It started small—almost by accident. I began sharing my editing tools with other photographers. I packaged up my presets (you know, those dreamy film-inspired edits that I love) and offered them as digital downloads.

And then something amazing happened.

Sales started coming in while I was sleeping. Or while I was at the park with my kids. Or while I was working with a client on something completely unrelated.

That shift was the beginning of something much bigger. It was proof that I could build something once—and have it continue to work for me long after I hit publish.

From One Product to Multiple Streams

After that first taste of passive income, I was hooked—but not in the “let’s build an empire” kind of way. It was more about curiosity. I started asking:
What else can I create that helps others, solves a problem, and doesn’t require me to be tied to my laptop 24/7?

I created courses, templates, guides, and most recently, Wordsmith—a monthly digital content membership designed to help business owners show up online with ease. That became a whole new stream of recurring monthly revenue. Not only was it passive, it was purposeful.

And suddenly, my business didn’t feel like a treadmill anymore. It felt like a garden. One I could water, nurture, and watch grow—even if I wasn’t there every single second.

Scaling Without Burnout

The best part of building passive income into your business isn’t just the money (though that part is wonderful, too). It’s the margin it gives you.

It’s the way you can finally exhale.

I no longer have to scramble during launch week. I don’t have to fill my calendar to pay the bills. I get to build, create, dream—and still be present at home. I’ve grown my business year after year without sacrificing the things that matter most to me.

And I’ve been able to do that by focusing on the parts of my business I could automate, scale, and sustain.

So, What Is Passive Income (Really)?

Let’s clear something up—passive income doesn’t mean no work. It means front-loading the work. You create something once (a digital product, a course, a membership, a resource, a software) and you set up systems so it continues to work in the background.

There’s setup. There’s testing. There’s refinement.

But once it’s running? It frees you up to do more of what you love—without the constant grind.

Here are a few examples of passive income that work beautifully for service-based businesses:

• Digital products: templates, guides, checklists, presets, etc.
• Online courses: teach your process, share your knowledge.
• Memberships or subscriptions: recurring income that adds up fast.
• Affiliate marketing: recommend tools and products you love.
• Printables or downloads: easy-to-make, high-value assets.
• Software & Platforms: If you know how to code this is such a perfect skill for generating passive income.

The options are endless—but the mindset shift is what really matters. You don’t have to trade hours for dollars forever.

Why It Matters More Than Ever (Especially for Moms)

As a mom of four, I’ve learned to value time more than anything. My business has to fit into my life, not the other way around. I want to build something that allows me to be there for all our homeschool lessons, the sick days, the slow mornings.

That’s the real power of passive income—it gives you choices.

I get to decide how I spend my time. I get to take on client work because I want to, not because I have to.

I get to run a business that doesn’t burn me out.

My Advice? Start Where You Are

If you’re reading this and thinking, “This sounds amazing, but where do I even start?”—I’ve got you.

Ask yourself:

• What do people ask me for help with all the time?
• What do I already have (a process, a tool, a system) that others would pay for?
• What’s something I could package and sell digitally?

Start with your strengths. Build something small. Get it out there.

And remember—your first product doesn’t have to be perfect. It just has to be real and helpful.

Building businesses around passive income hasn’t just changed my revenue—it’s changed my life. It’s given me space, peace, freedom, and flexibility. It’s allowed me to grow something meaningful without burning out.

And that’s what I want for you, too.

So if you’ve been hustling in a service-based business and wondering if there’s a different way… let this be your sign to explore what’s possible. Figure out a way to add passive income to your current business.

You don’t have to do it all the hard way. You can build something beautiful that works for you.

I know what it feels like to pour your heart into your business—sleeves rolled up, coffee in hand, dreaming big—but still wondering how you’re supposed to actually get eyes on your product or service. There are a million strategies out there. Everyone has their “secret formula.” And with so many voices telling you to do this or try that, it’s easy to feel like you’re spinning your wheels.

I’ve been there.

And that’s exactly why I want to talk to you about one platform that completely changed how I market my business—and brought in real results without eating up my entire week or sanity.

Yes, I’m talking about Pinterest ads.

And before you write them off as just pretty pictures or a DIY haven (though we do love a good farmhouse table makeover), let me tell you: Pinterest ads are one of the best-kept secrets in digital marketing.

Let’s unpack it.

So… Are Pinterest Ads Worth It?

Short answer: YES.
Long answer: Still yes, but let me show you why.

Unlike Facebook or Instagram—where your ad is trying to interrupt someone’s scroll—Pinterest is where people go when they’re actively searching for ideas, inspiration, or solutions. They’re already in decision-making mode. So instead of fighting for attention, your ad can show up exactly when someone is looking for what you offer.

It’s like having a storefront on Main Street and placing your best-selling product right in the window display—right when the perfect customer walks by.

Why Pinterest Ads Work (Even If You’re Brand New)

What makes Pinterest ads so powerful is how they act more like a search engine than a social feed.

Think about it: People come to Pinterest to plan weddings, design living rooms, start businesses, and yes—shop. They’re already dreaming, already visualizing, already saving ideas for what they want. That means when your ad pops up in a relevant search, you’re meeting your ideal client mid-dream. (Which, let’s be honest, is the best time to show up.)

You don’t need a massive following.
You don’t need to be an influencer.
You just need to have something helpful, beautiful, or inspiring—and a clear idea of who it’s for.

When I launched my content platform, Wordsmith, I wanted to do something different. I didn’t want to rely on reels or TikToks or fight an algorithm that changed every five seconds. I wanted a sustainable way to reach the right people—women like you who are growing businesses and need tools that actually help.

So, I ran Pinterest ads.
And friend, they worked.

The Results I’ve Had With Pinterest Ads

Let’s talk numbers for a second. I’ve used Pinterest ads to help scale one of my businesses (Wordsmith) to over $600,000 in revenue—without spending hours online every day.

The ROI from Pinterest ads has consistently outperformed other platforms for me, and the best part? The pins continue to work for you long after the ad ends. That’s evergreen visibility.

How Pinterest Ads Are Different

Let me break it down real quick:

• Pinterest = Discovery.
  People go there to find things. This is huge because you’re not interrupting their feed—you’re adding to their vision.
• Ads Blend In Naturally.
  A promoted pin looks like any other pin, which means it doesn’t feel pushy or salesy. It feels helpful. Relevant. Wanted.
• Your Results Grow Over Time.
  Even when you stop paying, those pins can keep getting clicks. (Yes, really.)

Not Sure What to Promote First? Start Here.

If you’re brand new to running ads, I always recommend starting with your best-sellers. Something that’s already proven to sell.

One of the biggest mistakes I see is people trying to launch a brand new offer through ads before it’s even been tested. But if something is already working organically—even just a little—it’s a great candidate for a paid ad.

Let your ads do the heavy lifting after you’ve seen that little spark. That’s when it’s worth pouring some gas on the fire.

And If You’re Thinking, “This Sounds Great, But I’m Overwhelmed…”

You’re not alone.

That’s actually why I created my Pinterest Ad Strategy course.
So many of my fellow business friends kept asking me: How do you actually set these up? How do you know who to target? What should the pins look like? I’ve even had friends over to watch me in the office as I walk them thorugh the whole process.

So I pulled back the curtain and recorded exactly how I set up my own campaigns—from strategy to targeting to tracking results.

And I kept it under 90 minutes because I know your time is precious. You don’t need a 10-hour course. You need a system that works.

👉 You can check it out here

If you’ve been looking for a way to grow your business that doesn’t require posting constantly or trying to chase trends, Pinterest ads might be exactly what you need.

They’re gentle. They’re powerful. And they’re perfect for purpose-driven business owners who want to build something sustainable.

So yes, Pinterest ads are worth it.

Not just because they work, but because they work in a way that aligns with how you want to build your business.

Slow, steady, smart.

That’s the kind of growth I’m here for.

There’s something beautiful about sitting down and writing a blog post. Not for likes. Not for the algorithm. But because you actually have something to say. Something you’ve learned. Something that could help someone else.

That’s how I’ve always approached blogging.

Over the years, I’ve come to realize just how much I enjoy writing long-form content. Unlike social media, where I always struggle to keep it short and snappy, long-form content gives me space. Space to think, to explain, to reflect. To share the lessons I’ve learned in building and running a passion-led business—and the ones I’ve learned the hard way.

Pair that with my love for sharing what’s worked (or totally failed) in my own journey, and blogging became my favorite way to show up online. The kind of marketing that feels like storytelling. The kind that lets me connect with the right people for all the right reasons.

But I get it—there’s a lot of noise out there these days.

“Is blogging dead?”

I’ve heard that question more times than I can count. And here’s the truth: it depends on how you define blogging.

If you’re thinking of blogging as writing a post, sharing a few photos, and hoping someone stumbles across it… yeah, that kind of blogging might be on its way out.

But if you’re creating blog content that speaks directly to your ideal client? That answers their questions? That shows them you get what they’re going through and have a solution that can help?

Then blogging is alive and thriving. I think it will continue that way for a long time.

The Power of Evergreen Content

What I love about blogging is that it keeps working long after you hit publish.

A post I wrote 10 years ago still brings in traffic today. A blog that answers a specific question can rank in search results for years. And if you’re someone who wants to build a brand that lasts, blogging is one of the smartest marketing tools you have.

Unlike social media posts that disappear in 24 hours or get buried in the scroll, blogs stick around. They become part of your business’s foundation. They’re searchable. They’re shareable. And they’re yours.

The Rise of AI (and Why Blogging Still Matters More Than Ever)

Here’s something I’ve been thinking about a lot lately:

With AI tools becoming more integrated into how people search for and discover information, your blog content matters more than ever.

Why?

Because the content you create helps teach those tools what your business is all about.

Most people don’t realize this, but AI platforms like ChatGPT, Claude, and others are trained on public content—including blogs.

That means every well-written blog post, every thoughtful article, every long-form guide you put out into the world contributes to how AI understands and recommends information in the future.

So while traditional blogging might feel like a slow burn, the truth is, it’s one of the best long-term plays you can make. You’re not just building traffic or trust with your human audience—you’re shaping your brand’s presence in the digital knowledge space.

And if, like me, you talk a lot about sustainable marketing strategies and running a passion-led business, that content becomes part of a much bigger ecosystem. One where people (and AI) are constantly seeking the most helpful, relevant, and human answers.

So yes—blogging still matters. In fact, it might matter even more now.

How I Use Blogging in My Own Strategy

If you’ve been around here for a while, you know I’m big on building a content funnel that works for you—not one that runs you ragged.

Here’s how I do it:

1. I start with long-form content — always. That’s where I can be the most helpful and detailed.
2. That content goes on my blog, which brings in traffic through SEO for years and years.
3. Then I create Pinterest pins to promote those blog posts (because Pinterest = search engine = long-term traffic too).
4. Next, I choose a few pieces to turn into newsletters for my audience.
5. Finally, I pull quotes and insights to share on social media. (I don’t always do this, as I have moved away from using social media so much).

Instead of making social media the main event, it becomes the last step. A sprinkle on top.

Want to Start Blogging Again (or for the First Time)?

Here’s what I’d say: Start small. Start simple.

Pick a topic you care about. Answer a question your ideal client keeps asking. Tell a story. Share a tip. Talk about something you’ve learned.

Let your blog be a place where your voice doesn’t have to be edited down to a reel or a caption. Where you can teach, connect, and show up fully.

And if you need help? That’s exactly why I built Wordsmith.

Inside the platform, you’ll find hundreds of pre-written blog ideas, categorized by niche and topic. You can generate a full-length blog post in minutes—with your brand voice baked in. Whether you love writing or dread it, Wordsmith helps you create content that feels like you.

It’s one of my favorite ways to help business owners simplify their marketing—and actually enjoy it again.

Want to give it a try? You can test it out with a free 7-day trial. Try Wordsmith here

Let’s talk about Pinterest ads—the not-so-secret weapon I’ve used to quietly and consistently scale my business without relying on algorithms or going viral. I know paid ads can feel a little intimidating (or a lot), especially if you’ve never dipped your toes into that world before. I used to feel the same way. Ads felt like something reserved for “big” businesses with teams and fancy strategies… until I realized Pinterest was playing by completely different rules.

If you’re new to Pinterest ads—or maybe you’ve heard a whisper about them and want to see what the buzz is really about—this post is for you. I’m going to walk you through exactly how Pinterest ads work, why they’re different from social media ads, and how they could be the sustainable traffic-driving, sales-generating strategy you’ve been looking for.

Let’s dive in.

What Makes Pinterest Ads So Different?

Here’s the thing most people don’t realize: Pinterest isn’t a social media platform—it’s a search engine.

Let that sink in for a second.

While Instagram and Facebook are built for interaction and connection, Pinterest is built for discovery. People come to Pinterest not to scroll for entertainment, but to find things.

To plan. To dream. To search for inspiration or a solution.

And that mindset changes everything when it comes to advertising.

Think of it like this: Pinterest is where people go with intention.

They’re already searching for ideas—recipes, outfit inspiration, home design, content strategies, wedding decor, business tips… and yes, even the exact products and services you offer.

So when your ad shows up on Pinterest, it doesn’t interrupt someone’s day like an Instagram ad might. Instead, it joins the journey they’re already on. It becomes part of their vision board. And that’s powerful.

So… How Do Pinterest Ads Actually Work?

Let’s break it down in the simplest way possible.

When you run a Pinterest ad, you’re essentially paying for your pin (a visual post) to show up in front of people who are searching for content like yours. Here’s what that process looks like:

1. Create a Pin (Ad Image or Video)

This is the creative part! You’ll upload an image or video—ideally something that’s scroll-stopping, helpful, and aligned with your brand. You can add a short headline and a link to your website, product, service, or blog post.

2. Choose Your Audience (AKA Targeting)

Here’s where the magic happens. Pinterest allows you to target based on keywords—the search terms your dream customer is typing in. This is what sets it apart from most social platforms. You can also target people who have:

• Interacted with your website
• Engaged with your pins
• Or fit certain interests, locations, or demographics

You’re putting your content exactly where people are looking for it.

3. Set Your Budget

You get to decide how much you want to spend. Seriously—you can start with just $5 a day and see what works. Once you start seeing results, it’s easy to scale up. (I’ve had days where I spent $11 and made over $400. Wild, right?)

4. Track & Optimize

Pinterest gives you a dashboard where you can see how your ads are performing. Which pins are getting clicks? Which ones are converting? You can pause, adjust, or duplicate ads based on what’s working. It’s like having your own little marketing lab.

Why Pinterest Ads Work So Well (Especially for Small Businesses)

I’ve run ads on Facebook, Instagram, and Pinterest—and here’s why Pinterest continues to win in my book:

• Longevity: Pinterest pins last. Even after you stop paying for an ad, that pin continues to live on the platform and gain organic traction.
• Search Intent: You’re targeting people actively looking for your offer.
• Less Saturation: Pinterest ads are still underutilized, which means your competition is probably sleeping on this.
• Budget-Friendly: You can start small and scale based on what’s converting.
• Perfect for Evergreen Offers: Courses, memberships, digital products, and even services with strong value can thrive here.

My Journey with Pinterest Ads

When I started using Pinterest ads, I was honestly just testing the waters. I uploaded a few prewritten captions I had sitting on my laptop and ran a small ad to see if anyone would bite. Spoiler: they did.

That one test led to building a platform called Wordsmith—my all-in-one content creation tool for business owners who want done-for-you strategy, writing prompts, and personalized support to show up online.

And yes, Pinterest ads helped scale Wordsmith to over $600,000 in revenue (without posting on social media every day).

I realized I had found a way to build something meaningful—without chasing algorithms or needing to be constantly “on.”

So… Where Should You Start?

If you’ve been curious about Pinterest ads, here’s my honest opinion: they’re one of the best places to start if you’ve never run an ad before. Why? Because:

• You’re placing your ad in front of people already searching for what you offer
• It doesn’t require a big budget
• You’re not dependent on having a huge social media following

And if you’re wondering what you should promote first, I always recommend starting with your best-selling offer—not something new or untested. Promote what already works.

Want Me to Show You How to Set It Up?

So many of my business friends were asking how I ran my Pinterest ads that I decided to record the entire process—from choosing the creative to targeting, tracking, and optimizing. I walk you through the exact steps I take to build ads that convert—and I kept it under 90 minutes because I know your time is precious.

If you’re ready to learn how to run your own ads, but want someone to actually show you the behind-the-scenes—this is for you.

👉 Grab the Pinterest Ad Strategy here

Running Pinterest ads changed everything for me. It gave me a way to grow without burning out. A way to scale without needing to show up online every single day. A way to connect with people who were already searching for what I offer.

And maybe, it’ll do the same for you.