The last time I set up my in-home studio space, I had to figure it out as I went. Having gone through the process already, I knew exactly what I needed. I figured it would be a perfect way to give photographers some insight on how they, too can set up a fully functional in-home studio without spending a fortune. I recorded the whole process so you can watch the setup and create your very own dream studio space!  I’m sharing all the details on how to create this dreamy space in a complete DIY White Studio Setup Guide as the newest freebie in our resource section.

CLICK HERE TO DOWNLOAD DIGITAL GUIDE

Over the years, I’ve always gotten a ton of questions on what materials I use. Especially for the floor and so excited to finally have an actual mini guide on the entire setup. You’ll know exactly what I use, how to set it up and learn some bonus tips on shooting in natural light. 

I spent a total of $138. But for a smaller set up you can spend as little as $86 for the same look. This has been my go-to setup for years. 

The digital guide includes the following: 

• Video tutorial on the studio setup
• Step-by-step instructions
• Item list (with direct links) 
• My favorite natural light setups

There are a few diagrams to show you some of my favorite ways to use natural light and the final results. This way you can learn a little bit about how to shoot in this space as well. 

Below are a few questions I’ve also gotten a lot in the past. Although I no longer shoot full time, these will be helpful for any photographer looking to grow their business. In the past, I’ve always had in-home studios and loved every minute of it!

CLICK HERE TO DOWNLOAD THE GUIDE

WHY DO I PREFER HAVING AN INDOOR STUDIO?

The majority of my sessions consist of baby sessions and maternity sessions. Since babies are little, I need something simple, cozy and comfortable. My other sessions are done outside, so I don’t need a space for my traditional sessions that gives me a ton of space. With itty bitty babies, it’s actually nicer to have something that they too can feel comfortable in. And as a photographer, it’s awesome to have a space where everything is set up how it needs to be without needing to constantly set up and tear down. Choosing a space like this helps me as a photographer create more consistent work, and I love that about using a studio space.

This studio space will be used for baby, newborn and commercial sessions.

Since those are what I’m booked for most, it’s very convenient to have it at home because it means I don’t have to drive anywhere for the session, saving me time throughout the day because I can go from working in my office to shooting a session, then jump straight into editing which I love. I have a limited amount of time available so the less I have to drive back and forth the better!

LARGER STUDIO

Since I might require a larger space now and then, I found an amazing 2000+ sq ft all-white studio space that is available on an hourly rate. IF I need something bigger than the space I use at home I can easily use this space on a need-to-use basis without having the incredibly high overhead cost of retail space. Many larger cities offer this sort of thing, just search for photography studio space rental. It’s an awesome option for those of us who don’t have the space at home or prefer to have something outside their home without having to sign a long lease and have a monthly studio rental bill.

BUT WHAT WILL MY CLIENTS THINK?!

I get this question from fellow photographers who have thought about setting up their own in-home studio but are scared that it doesn’t look professional to clients who will be booking them. My advice on that is this; I have never not booked a client due to my in-home studio. When clients book me, they are looking at the finished product, my work and fall in love with that, not my studio space. They trust me as their photographer to create the same quality of work for their session. When potential clients go over my work, they care much more about what my work looks like, than how large my studio space is. Many of my clients become wonderful friends and since many of them book me for their maternity, newborn, then baby milestones they feel incredibly comfortable here. I love welcoming clients into my home and studio.

So if you’re on the fence about it, give it some thought. An in-home studio might be a wonderful fit for you and your clients.

Ok now to my favorite part, let’s go over how to set up your very own in home studio!

NATURAL LIGHT

If you’re a natural light photographer like me, then having a space that has plenty of that gorgeous light is top priority! I picked a room that basically consists of large windows on one side giving me plenty of light to work with. The room is filled with beautiful light, and that’s exactly what you need when you count on natural light. If you love using studio light, then having natural light is not a priority.

ENOUGH SPACE

Think about how you want to use the space. What type of sessions you want to offer and find a space that gives you enough space to work in. Since I love working with babies and newborns, I don’t need a ton of space to move around. I’m usually up close and personal when I’m shooting so a wall that is 9+ feet wide is great for space. Since the room I’m working in, also allows me to shoot long ways I have 30+ feet that I can shoot from the other way and get farther away portraits. I love creating dreamy backlit images so shooting directly against the windows will be perfect for those sorts of portraits!

WHITE FLOOR

This is one of the things I get the most questions on. What type of floor do I use? As you can tell by the images, there’s a slight glossy look to it. Prior to switching to these types of floors, I used seamless papers and just got frustrated with the number of times the paper would tear or all the staining that would happen when it was in use. Working with babies = lots of drooling so having something that isn’t going to show drool spots is awesome. It’s the perfect white, shiny and since it has that smooth finish, it makes it easy to clean.

So you’re probably wondering, what the heck is it and where can you get some!? You’ll get all that info in the digital guide. I have a whole sheet that lists all the items I used for my studio so you can use the exact same pieces. The floor is by far, the best part about the whole thing and it took me a long time to figure out exactly what worked the best.

CLICK HERE TO DOWNLOAD DIGITAL GUIDE

Let’s talk about time management! Do you ever feel like your day is passing you by, and you haven’t really gotten anything that you had hoped to get done for the day accomplished? You’re sitting there working on…stuff…but nothing specific? Well, you’re not alone! In this article, I’ll go over some of my favorite things to do in order to stop wasting time.

Many of us deal with time management issues, especially those who work from home and have their own business.

Instead of working at a job that is 9-5, we have one that is 24/7. And it’s those 24 hours every day we have to look at, organize, and strategically set up to maximize our outcome for getting tasks accomplished for work and life.

IT ALL COMES BACK TO TIME-MANAGEMENT

Below I wrote out my favorite time management tips, and I’m hoping they help you plan and organize your workday, all while getting closer to your personal goals and helping you stop wasting time.

The biggest lesson I’ve had to learn as an entrepreneur is time management. And let me tell you – it was a hard one to learn. I look at it this way. You can run your business without time management skills and work against yourself for the rest of your career, OR you can learn how to be a time management genius.

Let’s be honest, running a successful business is one big net of getting things done to get you closer to your goal. The only way to do this is to know how to manage every little thing that relates to you running your business.

MAKING A PLAN

You need to have a structure, a plan, a schedule, deadlines, and you need to actually get it done. You need to be strict with work hours and not let your business run your life. I think this goes especially for those of you like me that work out of your home. Your office is right there, in your home, and it is easy for your job to start ‘ruling’ your life.

Sometimes it can feel like work is around you 24/7. You’re always checking your phone for notifications. You’re trying to squeeze in work in between making dinner and bath time. You go to bed only to be woken up by your phone binging and feeling like you need to get up to answer that one email which we know will lead to answering just another ten more. You’re stressed because you feel like you can’t be there for your kids 100% and be running your business 100% no matter what; you never have enough time in the day.

I hear you! That was my life before I learned how to manage my time. My new normal? I know what I need to do when I’m in my office. My phone does not run my sleep cycle and for the first time, I feel like I can be a happy, unstressed mom with my kids again. I hope that these little tips will help you too.

And please note, this is coming from a working mama (I have four kids between the ages of 9 months-13). I homeschool and have to balance both life, motherhood, homeschooling, and business. So this is coming directly from someone who has a full plate and a very wild house most days.

1. DESIGNATE A WORKPLACE

Hint: it should not be your kitchen counter, your bed, your sofa, your patio. Pick a room or a corner in your home that when you sit down at, you know it’s time to buckle down and get your work done. It’s not the time to catch up on Facebook or play on Pinterest. It’s time to knock off items from your to-do list.

Know what time you need to start working and should be done working. It might not be a solid amount of hours; it might be three large chunks of time throughout your day. You run your business; you get to pick your hours. When you’re at work, work. When you’re not, then enjoy your time away from work.

2. MY TO-DO LIST

I have ONE relevant folder sitting on my desk. It’s a to-do list. I have a million checklists, and it is never-ending. Anytime I have something I need to do (it could be answering a particular email, calling someone back, scheduling an appt) it gets added next in line. As I work, I check them off as I go. My bigger projects are added to the list, and they usually have separate to-do lists. You know how it goes. My checklists…have checklists… it’s a never-ending list, but it is the one big thing that keeps me moving forward. And quickly. When I get done with something, I don’t waste a minute thinking about what else needs to get done; I look at my list and choose my next item.

3. QUIT MULTITASKING (AKA, WASTING TIME)

If you’re working on something, work on that ONE thing. Not that one thing, plus three more. The only two things you should be doing is working on something AND drinking your favorite coffee drink. That’s as far as your multitasking should ever go. Know what’s important and put the focus there.

Manage your lists by working on the most important thing first and then move on to the next important thing on the list.

This goes hand in hand with knowing what’s on your list that holds the most value. You should be able to look at them and, within a few seconds, know what you need to be working on next. It’s a good idea to know which three items would qualify as your ‘three most important tasks’ when you get your workday started.

4. USE THE RIGHT PLANNER

After years of buying planners (and not using them), I finally decided to make my own. One designed for goal-driven business owners in mind. It comes with so many incredible printable pages to help you plan and stay on track to reaching your goals, including a pretty to-do list for each month. I’m telling ya…it’s a game-changer! 

I made the planner FREE so you can download it, get it printed and get to work. 

CLICK HERE TO DOWNLOAD THE BUSINESS PLANNER.

5. AVOID DISTRACTIONS

This is a hard one to do for some. But I know I am more productive when my phone isn’t in the same room. So I make it a point to keep it out of sight where I won’t be tempted to check notifications. If you find yourself constantly picking up your phone to see what’s going on, try putting it elsewhere, at least for the time being that you’re at your desk working.

6. BATCH WORK

This is probably one of my favorite ones to do. Instead of bouncing between my inbox, blog posts, customer support, and that new online class I’m working on. I bundle my tasks together, which saves me a ton of time.

Take social media posts, for example. I could take 10 minutes every day to find a picture, write a status, schedule that post before moving on to something new. OR I could work on a whole month worth of social posts in 30-40 minutes.

This is exactly what we do with our Social Media Captions Membership. Every month, our members get new captions for the entire month, and all they need to do is customize and schedule them for the month ahead. This batch work alone saves me hours every single week!

Time management is a hard one to master, but with the right system in place, it’s possible to have days where you’re getting tons of work done and getting closer to your goals. There are so many things we can learn to do that will help us not waste time. It just comes down to realizing when we’re doing something that’s not actually being productive and making a change in our daily routine.

A question I often get is about Facebook Advertising. Does it work? Is it worth it? It’s something people email me about, ask me on Facebook, discuss in my private Facebook group. After publishing my income reports and showing that I spent money on advertising, it has brought even more questions my way, and I’m so excited to answer them today. 

Most of you who are reading this probably have tried to use Facebook advertising and either lost money or quickly booked some new clients. This article is here to tell you exactly what will make your Facebook ads work, what won’t.

I have spent plenty of money on Facebook advertising. Plenty of losses and gains. I’ve spent money on ads that brought me nothing but negativity and money on ads that have connected me with some passionate creatives and made it possible for me to scale my business. There are so many possibilities with advertising, and what I think is most important is understanding how they can work for you.

I have made over a million with my business promoting different products and services, including Lightroom Presets, Social Media Captions, and even CRMs. Much of that money was made before ever spending a penny on Facebook. Before spending money on advertising, I had many months making anywhere from $10,000 to $14,000 a month without spending a single dollar in any digital advertising. Facebook advertising wasn’t even an option for me when I started my business, and I surely didn’t have a large enough budget to ever consider investing in any type of advertising when I first got started. So with that being said, let’s dive into what works and how to avoid possible BIG financial mistakes. 

WHAT MAKES FACEBOOK ADVERTISING WORK? 

THE ONLY THING FACEBOOK ADVERTISING WILL DO IS AMPLIFY YOUR CURRENT BUSINESS STRUCTURE AND RESULTS

And that’s not always a good thing!

THIS MEANS THAT IF:

• your business is set up correctly
• you have a business plan and strategy to reach your goals
• your work is something you are absolutely proud of 
• you stand 100% behind your passion and work
• your pricing is set up to bring in profits and create value-based 100% on your personal goals
• understand exactly who your dream client is
• have excellent customer communication skills
• know how to make clients value your service 
• have a strategy in collecting potential leads 
• know exactly how to close the booking deal 
• have a loyal client base that trusts you
• have a brand that people recognize
• put a ton of time into your business
• you have a strong business workflow that keeps you on track
• have a style that is unique 
• you have clients who rave about your service
• know that the clients you have will recommend your business to others and return to you over and over again

FACEBOOK ADVERTISING WILL WORK AMAZINGLY FOR YOU

It will literally take every aspect of your current business and quickly help you amplify the results. Facebook ads will ONLY work for you if your business is set up correctly. I can not stress this enough for those of you who are thinking of not just Facebook advertising but any business advertising that will require you to invest a large amount of money. 

Now Facebook (or any advertising) will blow your money quicker than you can imagine if your business is currently not set up correctly. If you currently have a business where you feel frustrated with how it’s working, you are either not bringing in enough clients/customers, people don’t value what you do, and you don’t have an overall business strategy; advertising is not for you (YET).

This certainly does not mean that it won’t ever be for you, it just means that we have to get it set up correctly first, get everything lined up how it should, go over your goals, make sure that your pricing is where it should, make sure that your brand and website is the best version of your business, and put in a booking strategy that will quickly turn potential clients into loyal clients that are quickly referring more and more loyal customers your way. 

THIS MEANS THAT IF:

• your business is not set up correctly
• you have no idea how to reach your business goals and don’t know how to make it happen. 
• your work is something you are still perfecting
• stand 100% behind your passion but are still struggling to get it where your vision is
• your pricing is set up based on what you read online, or worse, 100% based on someone else’s pricing
• know you want clients to value you, but have no idea what that person looks like
• have a hard time staying on top of communicating with clients
• don’t know how to make clients value your service 
• don’t have a strategy in collecting potential leads 
• you don’t know exactly how to close the booking deal; right now it’s like a hit or miss. Sometimes they book you, and other times you never even hear back from them.
• don’t have a loyal client base
• have branding in your head but haven’t been able to really nail it down in real life
• feel like you don’t have a good workflow and your are constantly stressed about the amount of work you need to get done. 
• you haven’t yet found your style, and are still jumping around a lot. You’re not yet creating consistent work. 
• put a ton of time into your business but aren’t seeing the return
• you have clients who don’t seem to value the amount of effort you put into your work
• Your current clients aren’t really helping you grow your client base

Facebook (or any type of advertising) is not for you YET. 

I’m not saying that if you read that list and said “yep” to every single one, I’m saying that even if 5 of those things lined up with how you feel about your business, it’s not yet time to spend any money in advertising. I also made sure to underline the yet part, because just because your business isn’t ready for it now, certainly doesn’t mean it won’t ever be ready for it!

THE TRUTH IS THAT ADVERTISING IS NOT GOING TO BUILD YOUR BUSINESS FOR YOU

Advertising is awesome; I love using it to grow my business. But take it from someone who had used it before being ready, and lost money, any type of advertising will not put in the hard work you have to do to create a successful business. 

Put in the hard work, figure out what works and what doesn’t. If you’re someone who is currently not fully satisfied with their business and wants to learn the correct way to set up their business, how to find the right clients, pricing yourself correctly, and understand that running a successful business has a lot more to do with following the right strategies and plans that blindly trying different things then I would love to help. 

My business class teaches you everything from start to finish and comes with access to a private online group where I can help you on a more personal level. I don’t want to talk too much about it in this blog post, but seriously, even if you have a tiny piece of you wonder if THIS class could help you, I’m telling you right now, it will! 

Back to Facebook ads: Let’s say that you fall under the category of Facebook ads working great for you, then here are a few important things you need to do when setting up ads! 

START SMALL AND BE CAREFUL

People I talk to about ads often come back with “omg, there’s no way I could spend that much in ads a day! That’s absolutely insane!” I can not stress this enough, and that’s why it’s on the top of the list, but start small! VERY small. $1 a day will end up being $30 a month. If you spend $5 a day, it will end up being $150 a month. The nice thing with social ads, you can start small. 

CREATE A LANDING PAGE

Make sure that you link it to your website! Better yet, create a special page on your website that will give them a nice welcome, talk to them more about what you have to offer and most importantly, have a way for them to fill something out to reach you or get on your email list!

CUSTOMIZE THE TEXT

This one is simple but so important. A lot of people don’t even realize this is possible. When you add a link to Facebook, it will automatically put an image and text from that link. You’ll see the larger ‘header’ text and the smaller text. CLICK on them to edit them!

WHAT ARE YOU PROMOTING, AND HOW MUCH DOES IT COST?

Always make sure to look at how much the service is you are selling and how much it took you to gain that new client/customer. Spending $100 is a lot, but when you keep adding those numbers up, the return is actually pretty good. 

Let’s pretend like for every $100 you get a new $500 client. 

• $100 in ad spend, you’ll make $500
• $200 in ad spend, you’ll make $1000
• $300 in ad spend, you’ll make $1500
• $400 in ad spend, you’ll make $2000
• $500 in ad spend, you’ll make $2500. 

That’s a great return. If you could continue this structure long-term, it would be super easy for you to keep finding more clients using Facebook advertising. 

EXPLORE WHAT WORKS

Facebook advertising has worked great with me, but it certainly is not the only way to utilize advertising. Business owners might also see great results using something like Instagram, and those who offer a physical product might benefit most from using Pinterest, a local flower shop might see best results in using Google ad words! As you can see, there’s a lot out there and what works for one person, might not for another. It’s important to try different things to see which one will be best for you and your business. 

But remember, any form of advertising will only work if you have a business that is set up correctly. If you need help in building a successful business, then I would love to help you! 

I built a business I loved, one that lit me up and gave me purpose, only to realize I was spending most of my time doing something that drained me: trying to keep up with social media.

It felt like I had traded freedom for a never-ending to-do list of posts, captions, comments, and reels that vanished after 24 hours. And while I could play the game, it never really felt like me.

Every day, it felt like my business drifted further away from the kind of marketing I actually enjoyed. The kind that made me feel connected, not consumed. Suddenly, there were rules for everything: start with a hook, overlay trending audio, add a CTA, post at the right time, don’t forget the hashtags.

And let’s not even get started on the advice.
“Post 3x a day.”
“Go live once a week.”
“DM 100 people.”

I hit a point where I didn’t want to play anymore.
Not because I was lazy.
But because I was ready for something better.

I remember the day the thought surfaced. The tiniest spark of an idea that felt both terrifying and exhilarating: What if I could market my business without social media?

What if I stopped trying to go viral, and started building something sustainable instead?

It felt like rebellion. Like permission.
Like coming home to the version of myself who started this whole thing to live a life on my terms.

And in that moment, I knew:
It was time to build a strategy that didn’t rely on being constantly visible, just intentionally present.

My Marketing Used to Be All Posts and No Results

There was a time I couldn’t imagine launching something without social media. A new product? Better make 30 Instagram stories. A sale? Time to go live and beg the algorithm to cooperate. It felt like I was always trying to go viral just to make ends meet.

And if I didn’t show up online, my sales slowed down.
It was exhausting. It was discouraging.
And worst of all, it wasn’t sustainable.

Then slowly, through a lot of testing, I began building a different kind of strategy.

One that didn’t rely on going viral.
One that didn’t require me to perform online every day.
One that brought in consistent sales… even when I didn’t post a thing.

Here’s What Helped

I’m going to share the actual system I built, because it works, and I want you to know exactly what helped me flip the script.

1. I Built a Blog That Works Like a Magnet

Instead of social posts that disappear in 24 hours, I focused on creating blog content people were searching for. I write to serve, not to sell, and that builds long-term trust. Every blog post points people to my offers in a way that feels helpful, not pushy.

2. I Learned How to Use Pinterest Ads (And Got OBSESSED)

Once I saw that I could run Pinterest ads to my blog posts and opt-ins for a few dollars a day, and grow my list with people who were actually looking for what I offer, I was hooked. Pinterest isn’t social media. It’s a search engine. And when you understand how to use it strategically? Total game changer.

3. I Nurtured My Email List Like It’s the Heart of My Business (Because It Is)

I stopped treating my email list like a backup plan and started treating it like my best plan.
Every new subscriber is someone I get to show up for directly, no algorithm in the way, no post getting buried. And guess what? A ton of my sales now come straight from emails, not Instagram.

4. I Stopped Trying to Do It All and Focused on What Actually Works

Here’s the truth: I don’t have time to do everything, and neither do you.
So I built a plan around just three things:

Blog → Pinterest → Email.

That’s it. That’s the whole strategy.
And yes, it really is enough.

Earlier today, I almost posted something on Facebook. I opened the app, hovered over the “create post” box… and then I paused.

Because honestly? I didn’t need to.

Sales are still coming in daily. My new offer is launching without a single story, reel, or viral moment. My business is growing, and I’m spending my time on the things that actually move the needle.

And that, to me, is the dream.
A marketing strategy that works quietly in the background, so I can show up fully in the foreground, creating, serving, living.

If you’re not OBSESSED with your current marketing strategy, maybe it’s time to ask yourself the same question I asked years ago:

What if your marketing didn’t depend on social media?

What if your blog, your email list, and a search-based ad strategy could bring you the consistent results you’ve been hoping for?

Because they can.

Ready to Learn the System?

If you’re curious how this works, I teach everything inside my Pinterest Ad Strategy course, designed to help you drive targeted traffic to your business, grow your email list, and finally stop feeling like your marketing is at the mercy of an algorithm.

Whether you’re launching something new, trying to grow your audience, or just want to build a more peaceful way to sell, this is for you.

Doors are open, and I’d love to help you build a marketing strategy that you feel aligned with.

A few months ago, I said yes to something I never planned for. Not a launch, not a rebrand, not even a new business idea (although, you know I love a good one). This time, I said yes to stepping into someone else’s business. Not just as a consultant, but as a true strategic partner. A hybrid of coach, COO, systems architect, trusted advisor, and personal hype woman. The kind of role that supports the visionary while quietly building the foundation that helps the entire business rise.

It started with a phone call.

I was catching up with an old friend from Maui, someone I used to meet for long lunches at Mama’s Fish House. We’d talk life, dreams, and business goals over ocean views and the best food. If you’ve ever run your own business, you know how rare and refreshing it is to talk to someone who just gets it. The big ideas, the late nights, the juggling of 24 roles under one job title.

Our friendship was always grounded in that mutual understanding. The kind that only comes from two entrepreneurs who know what it feels like to carry a dream and the weight of keeping it alive. Even after I moved, we stayed in touch, cheering each other on from afar.

A few months ago, she reached out after reading more about my shift away from social media and my focus on evergreen marketing. She told me how much she admired the way I built my business. How I always had a clear strategy, how I made it look simple (even when it wasn’t), and how she’d looked up to the way I did marketing for years.

On our call, she started opening up about the state of her business. Things were going well. But also, she was holding so much on her own. The pressure. The day-to-day chaos. The long list of things that weren’t getting done because she didn’t have the bandwidth to do them herself or the right person to trust with the work. She shared the frustration of wanting to grow but not knowing the next steps. And how much it took her away from focusing on the things she loved doing. The loneliness that comes from not being able to find someone who could truly see her business and help move it forward in a meaningful way.

As she was talking, I had this moment. That internal lightbulb flicker that happens when something just clicks. Because everything she was struggling with? That’s my sweet spot. The planning. The strategy. The organizing. The behind-the-scenes mapping that most business owners either avoid or just don’t have time for.

So, I said it.

“I think I can help you with that.”

Not in a passive “I’ll send a few resources your way” kind of way. But in a let me roll up my sleeves and get into the heart of this with you kind of way.

And that “yes” turned into one of the most fun things I’ve done in a long time.

When You Realize Your Business Skills Can Be a Service

Here’s the thing: I’ve started multiple businesses over the years. Some big. Some small. One even got acquired (which still feels surreal). I’ve done the whole build-from-scratch thing, and I’ve done the grow-from-momentum thing. Every time, the part that lights me up is the planning, the structure, the execution.

I love seeing the big picture. Then breaking it down into manageable steps that actually get done.
That’s my lane. That’s what I’m really really good at.

But for the longest time, I never considered that skillset as a service. I applied it to my own businesses without blinking. But offering it to someone else? That was new.

And yet, the second I started working with her, it just fit. It made so much sense. I got to do what I love—create systems, build workflows, set up plans—and she got to do what she loves, without constantly worrying that things were falling through the cracks.

The Truth About Entrepreneurship (You Don’t Have to Do It Alone)

One of the biggest myths in entrepreneurship is that we’re supposed to do everything ourselves. Be the visionary and the executor. The creative and the systems builder. The face of the brand and the brain behind the operations.

But the truth? Most people struggle to be both.

Some people are incredible visionaries. They’re creative, intuitive, full of ideas and passion. They know exactly what they want to create, but the how often feels murky.

Others are natural strategists. They love logistics, timelines, and planning. They find satisfaction in clarity, systems, and sustainable growth.

And sure, some people really are both. I’ve found myself in that space more times than I can count. Maybe it’s just years of building businesses from the ground up, but I’ve always been able to dream big and build the roadmap to get there. I can live in the vision and still love getting my hands dirty in the strategy. It’s not always easy, but it’s one of the reasons I’ve been able to launch, grow, and sustain multiple businesses over the years. If that’s you too—welcome to the club where we toggle between ideas and execution like it’s second nature.

But most entrepreneurs fall clearly on one side or the other. And the faster you figure out which one you are, the faster you can move your business forward.

Are You a Visionary or a Strategist? (Let’s Find Out)

Here’s a simple way to think about it:

You Might Be a Visionary If…

• You have a million ideas at once and feel energized by creative brainstorming.
• You love the big picture but struggle with the step-by-step.
• You procrastinate or freeze when it’s time to organize or plan.
• You get excited about launching something new but feel overwhelmed by follow-through.
• You know what you want your business to look like, but don’t always know how to get it there.

You Might Be a Strategist If…

• You naturally build systems, workflows, and checklists (and actually enjoy it).
• You love reverse-engineering a goal into a realistic plan.
• You thrive when everything has a process and place.
• You get a little thrill out of making things efficient and streamlined.
• You feel most confident when you know exactly what to do next.

Why This Matters So Much in Business Growth

Understanding your strengths isn’t just good self-awareness. It’s essential to your success.

When you know your lane, you can double down on it.
When you know your weak spots, you can get help in those areas instead of wasting time spinning your wheels.

I’ve seen so many incredibly talented business owners get stuck. Not because they’re not capable, but because they’re spending all their energy on the part of business they’re not built for.

A visionary trying to troubleshoot tech issues for hours? That’s how creativity gets buried under frustration.

A strategist trying to host a live launch without a clear plan? That’s when the stress kicks in before the Zoom room even opens.

A visionary trying to manage client onboarding logistics? That’s how things start slipping through the cracks.

A strategist trying to keep up with content trends and daily storytelling? That’s when the pressure to “be creative” becomes exhausting.

But when you pair up with someone who complements your strengths?
That’s when the magic happens.

A visionary trying to write SOPs for every process? That’s a fast track to abandoning the task halfway through.

How Outsourcing Can Accelerate Your Business (Without Losing Control)

I get it. Outsourcing can feel scary.

Handing parts of it to someone else can bring up all the fears:
Will they get it?
Will they do it right?
Will it still feel like mine?

But here’s the truth:
Outsourcing to the right person doesn’t mean losing control. It means gaining momentum.

When you bring in someone who knows how to do what you don’t, and genuinely loves doing it. You free yourself up to stay in your zone of genius. That’s not just good for your sanity, it’s good for your bottom line.

Your business moves faster. Your customers feel it. And most importantly, you feel more aligned, less stressed, and more fulfilled.

The friend I’m working with said something recently that stopped me in my tracks. She told me, “For the first time in my life, I feel like someone is doing a better job than I could have ever dreamed of.”

In the past, she had tried outsourcing. She hired help here and there, but no one ever quite got it. The work was okay, but never at the level she hoped for. So she kept taking it all on herself, believing that if she wanted it done right, she’d have to do it alone.

But now? She’s realizing what it means to partner with someone who not only gets it, but can elevate it.
She told me she finally feels like she can let go, trust the process, and know that it’s all being handled—even better than she imagined.

She described it as feeling like she was once chained to a business she loved. Stuck doing the tasks that sucked the color out of her creativity and dimmed the vision that once lit her up. And now?
She feels free.
Like she’s breathing again. Dreaming again.

Building Behind the Scenes, Cheering from the Front Row

As I reflect on this new chapter, I just feel overwhelmingly grateful.

Grateful that she trusted me with her vision.

Grateful that I get to wake up and do work I truly love. Strategizing, building, planning, and use it to lift someone else up in a way that actually makes a difference.

Grateful that somehow, all the messy, beautiful experience I’ve gathered over the years led me right here.

But beyond all of that, what I feel most is honored.

Because what she’s building? It’s special. She’s one of the most talented people I know. And to be able to support her behind the scenes, to create space for her to shine, to feel confident, to find her rhythm again. That’s the kind of work that fills me up.

There’s this moment I often catch myself in… where I feel like I’m sitting in the audience, just watching her step into her fullest potential. And I feel proud. Like deeply proud of who she is, what she’s creating, and how boldly she’s showing up.

Watching the people I care about thrive?
That’s it for me. That will always be the best part of what I do.

To play a small but meaningful role in helping someone else rise, to take something off their plate, make their day lighter, remind them what’s possible. That is the work that keeps me going.

And it’s a reminder to all of us: success isn’t just about building our own thing.
Sometimes, the most powerful impact we make is by helping someone else build theirs.

If you’re a small business owner, you know how unpredictable things can be. Some months feel like magic. Payments come in, new clients say yes, and you’re riding that wave of “This is working.” Other months? Not so much. You’re still working hard, showing up for your people, but the cash flow isn’t quite cooperating.

This is where most CRMs completely miss the mark. They expect you to pay a monthly fee no matter what. Whether you’re onboarding five clients or zero, the bill still shows up like clockwork. It doesn’t matter if you’re on vacation, revamping your services, on maternity leave, or in a quiet season of business. You still have to pay.

That never felt right to us.

So we built something very different. We built Billi to be a tool that actually supports the way small businesses really work. It’s completely free to use, and we only take a small 1% fee when you get paid.

Let’s walk through exactly what that means.

What “Only Pay When You Get Paid” Actually Looks Like

With Billi, you can create invoices, send contracts, manage clients, track projects, and stay organized—all without ever entering a credit card. There’s no monthly fee. No free trial countdown. No subscription that sneaks up on you.

We only make money when you do. So if you send an invoice for $100 and your client pays through Billi, we take 1%—that’s $1. You keep the rest.

That’s it.

No setup fees. No hidden charges. No pressure.

If you’re in a slower month, you’re not paying anything. And when the money is coming in, our platform simply takes a small portion so you’re never paying out of pocket just to keep things running.

Why We Chose This Model

We saw too many business owners stuck paying $30, $50, even $100 a month for CRMs that weren’t aligned with their current season. They were in a slow period, shifting their offers, or just getting started—but the charges didn’t care.

So we asked a better question.

What if your CRM actually supported your income instead of draining it? What if you could grow first, and pay later? What if you only had to give a little bit back when you were thriving?

That became the foundation for Billi.

Why That 1% Fee Is Worth Every Penny

We know you’ve probably been burned before by tools that start small but balloon with extra charges or locked features. So when we say 1%, we mean 1%.

That single percent gives you full access to:

• Unlimited clients and projects
• Beautiful, customizable invoices
• Digital contracts with e-signatures
• Shareable service listings
• A dashboard that makes your business easier to run

No upsells. No tiers. Just the essentials—all available from day one.

And because we only earn when you do, our mission is simple: help you earn a living doing what you love.

Built for Business Owner Who Wear All the Hats

You’re not just running a business. You’re wearing every hat—sales, admin, marketing, support, delivery. You’re following up on leads, sending thank-you notes, and probably doing it all with a cup of coffee in hand.

You don’t have time to waste on software that makes your life harder.

Billi was built with simplicity and flexibility in mind. You can step away from your business without worrying about pausing your account. You can shift your focus without another charge coming through. You can grow knowing the tools are there to support you—without adding more to your plate.

This isn’t just a pricing model. It’s a whole new way of thinking about what your business really needs.

For Anyone Building a Business from the Ground Up

If you’re in the early days of your business, riding the rollercoaster of excitement, uncertainty, and determination—you’re in the right place.

Maybe you’re offering a service people really need. Maybe you’re freelancing, consulting, coaching, creating. You’re working hard to look polished and professional while stitching together a system of free trials and spreadsheets.

We’ve been there too.

The early days are full of learning curves. You’re marketing yourself, finding clients, sending contracts, and figuring out how to get paid. And most tools make it harder than it needs to be. They expect you to invest money you haven’t made yet. They keep the best features behind a paywall.

That’s why we built Billi the way we did.

From day one, you can manage your service-based business professionally. Clients, contracts, payments—all in one place. You don’t need to hack together a system. You don’t need to upgrade. You just need to get started.

And here’s the best part: you only pay when you get paid.

Whether you’re a designer, developer, dog trainer, photographer, or virtual assistant, Billi was built for you. You’re offering a service. You’re building something that matters. You deserve tools that help you move faster, not hold you back.

And while we’re focused on service-based businesses right now, this is only the beginning.

We didn’t build Billi because the world needed another CRM. We built it because we wanted to help real people create real freedom.

You shouldn’t have to pay just to try. You shouldn’t have to lose money to stay organized. And you definitely shouldn’t have to keep upgrading just to look professional.

Billi is free to use because we believe every business deserves a strong start.

That 1% fee? It’s our way of saying, we’re in this with you.

So whether you’re landing your first client or scaling up with a client list, we’re here to help.

Want to give Billi a try?

You can sign up for free, no credit card required. Set it up today, and only pay when your business brings in money.

No pressure. No stress. Just tools that work the way you do.

https://hellobilli.com/
Let’s build something beautiful together.

If you’ve ever run an ad on Facebook or Instagram, you probably know how it goes. The second you stop the campaign, the results vanish. The likes, the clicks, the engagement, they all disappear like they were never there to begin with.

It can feel like pouring money into something with a really short fuse. A flash of visibility, followed by silence.

But Pinterest? Pinterest plays by a different set of rules. And that’s exactly why I love it so much.

Unlike most platforms, Pinterest ads don’t just stop working when your campaign ends. They keep showing up. They keep driving traffic. They keep bringing in sales. Even when your budget runs out.

That’s the magic of Pinterest. And it’s one of the biggest reasons why Pinterest ads work so well. Even after you stop paying.

So let’s talk about how that actually works and why it’s worth paying attention to.

Pinterest Isn’t Social Media. It’s a Search Engine.

This is the first mindset shift you need to make. (and the thing a lot of people get wrong).

Pinterest isn’t really social media. It’s a visual search engine. That means when someone types in “fall capsule wardrobe” or “things to do in NYC,” they’re searching with intention. They’re looking for something very specific.

And the best part? Your ad doesn’t vanish once it’s been seen. It stays on the platform. It keeps showing up in search results. People save it. Share it. Discover it months or even years after your campaign ends.

On most platforms, your ad’s lifespan is measured in hours. On Pinterest, it’s measured in months or more. This is why Pinterest ads work differently. They are actually built to last.

Your Ad Doesn’t Disappear. It Keeps Circulating.

On Pinterest, when someone sees an ad they love, they don’t just click. They save it to their board. That means they plan to come back to it. Or they want to revisit it when the timing feels right.

Once that pin is saved, it continues to circulate. It pops up in other people’s feeds. It reaches new users who are searching for similar things.

I’ve had promoted pins that I ran years ago still bringing in traffic today. Without spending another penny.

That is something I have never experienced with Instagram or Facebook ads. Pinterest has this built-in power of staying relevant long after the promotion ends.

Evergreen Ads Bring Evergreen Results

Let’s say you’re launching something new. Maybe it’s a course, a seasonal product, or a free download. You pour energy into creating beautiful visuals and smart copy. You launch the ad.

On other platforms, you have to keep reposting. You have to fight for visibility all over again every few days.

Pinterest doesn’t work that way.

If your ad is useful and visually appealing, Pinterest will keep it in circulation. People will continue to save it and search for it, even if you’re no longer actively promoting it.

That makes Pinterest the perfect place for evergreen content. Something you create once can keep serving you again and again. That’s a smart strategy. And it’s one of the biggest reasons why Pinterest ads work so well for long-term results.

You Don’t Need a Massive Budget

Another reason I always recommend Pinterest ads? They’re affordable.

You don’t need a massive budget to get started. You can test campaigns with five or ten dollars a day and still see traction.

Better yet, your money works harder for you. Because the content you promote continues to get seen and shared long after your budget is used up. You’re not paying just for a moment of attention. You’re investing in content that sticks around.

If you’ve ever felt nervous about running paid ads or worried you wouldn’t get a return, Pinterest is a great place to start. It’s low pressure, high potential, and very forgiving compared to other ad platforms.

Pinterest Is the Quiet Power Player in My Business

Over the years, I’ve seen platforms rise and fall. I’ve chased the algorithm. I’ve burned out trying to keep up with social media. And every time I step back, guess what continues to work quietly in the background?

Pinterest.

It’s not flashy. It doesn’t demand daily posting or dancing reels. But it works. Steadily. Consistently. Predictably.

Pinterest ads have helped me grow my email list, sell digital products, promote blog content, and increase traffic to my website. All with way less stress and far more staying power than anything else I’ve tried.

That’s why I always tell people Pinterest is worth learning. Once you understand the platform, it becomes a tool that works for you around the clock.

Even when you take a break.

Even when the campaign is over.

Ready to Try Pinterest Ads?

If you’re tired of throwing money at ads that vanish the minute you stop paying… If you’re done with chasing quick wins and want something that actually lasts… Then Pinterest ads might just be your next smartest move.

They work differently, and that difference is what makes them powerful.

I created a course that walks you through exactly how to set up and run Pinterest ads that continue to perform even when your campaign is done. No fluff. No overwhelm. Just a strategy that makes sense for the long haul.

👉 Grab my Pinterest Ad Strategy course here

Let’s build something that keeps working for you long after you hit pause.

It started with a soft snowfall on a Saturday morning. I stood in the kitchen, still in my cozy wool slippers, watching my husband stack firewood outside while steam curled from my coffee mug. Our two younger kids were tugging on boots, begging to go help. And in that quiet moment, I thought: this—this might just be it. Not the end goal, not the retirement plan. But the thing we were always chasing in some abstract way.

For years, we’ve worked in the digital space. Tech, startups, digital products—we built our dream life with Wi-Fi and willpower. We’re deeply grateful for it. And yet… there’s been this quiet longing we couldn’t shake.

What if the dream you built starts to evolve?

What if you have everything you once asked for… but your heart keeps tugging you toward something different?

What if success isn’t about scaling up, but slowing down?

This post isn’t about quitting everything and moving off-grid. It’s about adding depth. Texture. Dirt-under-the-fingernails kind of fulfillment. If you’ve ever felt like your online business is thriving but your soul is asking for more, you’re not alone. And maybe—just maybe—you’re allowed to want and do both.

Where the Dream Started to Shift

We thought success looked like laptops and launches. But these days, it looks like early mornings, muddy boots, and and hatching baby chicks in our kitchen.

A few years ago, we were living in a little beach cottage. Two blocks from the ocean, sunshine nearly year-round, and all the amenities that made remote work feel like a dream. But when we saw the listing for a old red house in New England—on 45 acres, no less—something in me lit up. (We had never even been to new england).

We told ourselves it was a good investment. We said the land was just a bonus. But really? We were craving something deeper. More grounded. A place to put down roots in more ways than one.

At the time, our work lives were at full capacity—meetings, launches, emails, and endless tabs open at once. But on weekends, we’d be outside: planting apple trees, hauling rocks, fixing fences. My husband started chopping firewood to heat the house. I started dreaming about what we could grow.

We always say that if we just work hard enough, earn enough, and keep pushing, we’ll finally have the time to do what we love. More time outside. More time growing things. More time together, hands in the soil.

But what if the thing we were working toward… was already right here?

What if this was the life we were meant to build?

Not as a side project. Not as a someday dream.

But for real. For now.

So we made it official.

We started a farm.

And just like that, the shift began.

Turns Out, “Perfect” Wasn’t What We Needed After All

Joy wasn’t found in inbox zero or perfectly polished sales funnels. Joy showed up in quiet, ordinary moments:

• Mucking out the chicken coop at sunrise.
• Watching our kids collect eggs with their little yellow rain boots.
• Sharing sourdough and soup with neighbors.
• Looking up from our laptops and seeing trees, not traffic.

It hit us hard during a recent trip to Europe. In Germany, Switzerland, and Italy, we visited farms—small ones, nestled into hillsides, run by families. These farms didn’t have perfect land. Some were steep. Some were rocky. But they worked with what they had.

We realized you don’t have to have it be perfect in order to start. You don’t have to quit your one dream job to build something new. You can start with what you have. And do both for as long as you want to.

Maybe This Was the Dream All Along

We still have Zoom calls. We still build funnels and send newsletters and doe and sell digital products. But we also plant apple trees, mend fences, and teach our kids how to plant seeds.

And we’ve never felt richer in those mundane moments.

This farm isn’t a backup plan or an escape route. It’s an expansion. A slower dream, layered on top of the fast one. A place where both ambition and peace can live side by side.

We still run our digital businesses. My husband still codes. I still take client zoom calls and build things on the internet. But now, we also build things in the real world—with our hands, with our kids, with the seasons.

The farm isn’t a replacement. It’s an expansion. A widening of what success can look like.

Because the goal was never just freedom.

It was meaning.

It was connection.

It was building a life that feels rich in ways no metric can measure.

So if your heart is pulling you in a new direction—toward something slower, messier, more rooted—I hope this reminds you:

You don’t have to wait until everything’s perfectly aligned.

You don’t have to burn it all down to begin again.

You’re allowed to evolve.

You’re allowed to want both.

And sometimes, the life you’re chasing?

It’s already under your feet.

You just have to plant something and begin.

One of the most common questions I get when it comes to Pinterest ads: Where do I even start? You’ve probably heard that Pinterest can be a goldmine for passive traffic and sales (spoiler: it totally can be). But when you finally sit down to launch your first ad, it’s easy to get overwhelmed—there are different ad formats, audience types, budgets, pins, targeting strategies… it’s a lot.

Here’s the good news: it doesn’t have to be complicated.
But you do need to start with the right strategy—for where you are right now.

Because truthfully? The best first ad to run on Pinterest depends on whether you already have traffic coming in… or you’re starting from zero.

Let me explain…

Part One: If You Already Have Website Traffic (Even a Little)

If you’ve already got visitors landing on your site—maybe from your blog, SEO, Pinterest content, or even social media—then listen up, because this is where Pinterest ads can really shine.

💡 Start with a remarketing ad.
This is hands-down the best ad to run if you’ve got even a little bit of traffic already trickling in.

Why?
Because it’s targeting people who’ve already seen your brand. Maybe they clicked through to a product, added something to their cart, or read one of your blog posts. These people are already warmed up—and a well-placed Pinterest ad might be the nudge they need to finally hit “buy.”

Real Talk: What Remarketing Can Actually Do

Let me give you a quick example.
In one day, I spent $11 on a remarketing ad and made $470 in return. (Yep, I triple-checked.) That’s the beauty of this type of ad—it’s not trying to introduce you to new people, it’s gently reminding someone who’s already been in your world that your offer is still there. Still helpful. Still worth it.

And when your ad shows up while they’re planning, searching, and making decisions on Pinterest? Magic. And the best part? Since this ad only gets shown to those who have visited your site, it’s a much smaller audience size, which means you really don’t have to spend much.

How to Set Up Your First Remarketing Ad on Pinterest:

• Make sure you have the Pinterest tag installed on your website (this tracks who’s visiting).
• Choose one of your top-visited products, services, or blog posts as your landing page.
• Create 3–4 fresh pin designs that lead directly to that page.
• Use Pinterest’s ad manager to retarget visitors who have already interacted with that page or your site in the last 7–30 days.

It’s a strategy I use regularly and still get amazing returns from—because it works.

But here’s the thing…

Part Two: If You’re Starting From Zero

What if you’re just getting started?
What if no one’s visiting your website yet, and you don’t have enough traffic to retarget?

Friend, don’t worry. This is still a perfect time to start with Pinterest ads. You just need a slightly different strategy.

💡 Run a cold traffic ad to your best-selling product or service.

Why your best seller? Because it’s already been validated. Even if it’s just through a few sales here and there—you’ve proven that people want this thing. And that means it has the highest chance of converting when you get it in front of more of the right people.

Once you start generating traffic (and sales) you can turn on a second ad for remarketing.

Why Pinterest Is Great for Beginners

One reason I love recommending Pinterest ads to business owners is that Pinterest doesn’t require you to have a giant following, or a warmed-up audience. People are already searching for solutions, ideas, and offers. And if you can match your ad to what they’re looking for? You’re in.

Instead of trying to interrupt someone’s scroll like you do on Instagram, Pinterest lets you place your ad right where someone’s already looking for what you sell.

That means better alignment. More clicks. And more potential for sales—even if your audience is still small.

Recap: The Best First Pinterest Ad Depends on Where You Are

Let’s make it simple:

You Have Website Traffic	You’re Starting from Scratch
Start with: Remarketing ad to warm leads	Start with: Cold traffic ad to your best seller
Target: Past website visitors or engaged Pinterest users	Target: Interests, keywords, and search terms your audience is actively using
Goal: Boost conversions from people already familiar with you	Goal: Attract new traffic and make your first few sales

Both are powerful. But choosing the one that matches your business stage will give you the fastest path to results.

Want My Exact Strategy?

So many of my business friends were curious about how I was running Pinterest ads and getting strong ROI—even with a small ad spend—that I created a 90-min course that walks you through my entire setup.

🎯 The Pinterest Ad Strategy is short, sweet, and super actionable. In under 90 minutes, I show you:

• How I set up Pinterest ads from start to finish
• What kind of ad creatives I use
• How I track conversions
• And how to target the right people who are ready to buy from you.

It’s like looking over my shoulder as I set up a real campaign—with takeaways you can apply right away.

If you’ve ever wanted to start running Pinterest ads but didn’t know how to start smart, this is it. You can check it out right here.

Pinterest ads don’t have to feel overwhelming or intimidating. You just need the right starting point for where you are right now.

If you have traffic—remarketing ads are gold.
If you’re just beginning—run a cold ad to your best offer.
Either way, you’re giving your business a boost by putting your work in front of people who actually want what you have.

For years, I’ve loved writing and blogging. It’s been my space to share, to teach, to document, and to serve. But something shifted for me recently—not in a dramatic, burn-it-all-down way, but more like a gentle tug. The kind of nudge you feel when something is ready to evolve. When something old wants to be made new again.

And that something? It was my blog.

But if I’m being honest, it wasn’t just about blogging. It was also about how I wanted to show up online—period. Somewhere along the way, posting to social media started to feel like yelling into a void. I’d spend time crafting content, only to have it vanish in 24 hours or get buried under a hundred other posts. The pace was exhausting. The pressure to stay visible? Even more so.

So I gave myself permission to slow down and reroute.

I shifted my energy toward spaces I owned—my blog and my newsletter. Spaces that weren’t controlled by algorithms. Spaces where my words wouldn’t expire in a matter of hours. Spaces where I could show up more intentionally, and connect with people who chose to be there.

Instead of chasing trends, I started chasing depth. Instead of hustling to keep up with the scroll, I started creating content that had a longer life—something that could serve someone today, next month, or even two years from now. That’s the magic of blogging and email: it lingers. It lasts. It lives.

And lately, I found myself wanting to reimagine the blog experience entirely.

Because if this was going to be the new heart of my business… it had to feel like me.

Conversational. Clear. Searchable. Intentional.

And so the idea came to me: What if my blog felt a little more like a podcast?

What If Blogging Didn’t Have to Feel So… Bloggy?

Have you ever felt like the way you’re supposed to show up online doesn’t really feel like you anymore?
Do you ever look at the content you used to create and think, “There’s still value here—but the way I’m doing it doesn’t quite fit the way I want to show up now”?

Maybe, like me, you’ve found yourself craving a slower pace. Something with a little more substance and a little less scrolling.

Here’s what I’ve realized: the way we consume content has changed. And instead of resisting that change, I’m leaning into it—by turning my blog into a podcast-style experience.

A Year Off Social Media Changed Everything

A few years back, I deleted every social app off my phone and didn’t post a single thing for an entire year. It felt crazy at the time. But what it gave me back was clarity.

I stopped creating content that disappeared in a flash and started focusing on what I call “legacy content”—the kind that lives, breathes, and brings value for years to come.

Blog posts. Evergreen resources. Newsletters.
Things that actually support my business long after I hit publish.

And it worked. I was getting more blog traffic than ever before. (Which, let’s be honest, made my analytics-loving heart do a little happy dance.) But even with that growth, something kept bugging me:
Why did it still feel… stale?

Not the writing—I still loved writing. Not the message—I still believed in everything I was sharing. But something about the format felt outdated.

Meanwhile, everywhere I turned, there were podcasts. And more importantly—there were conversations. Conversations that were messy, real, human, unfiltered. They weren’t trying to be perfect. They were just trying to connect.

And that’s when the lightbulb went off: What if I wrote blog posts the way people record podcasts?

Blogging, But Make It Human Again

Here’s what I realized: blogging didn’t need to be stuffy or formal or keyword-stuffed to be valuable.

It could be casual. Conversational. Easy to search. Fun to read.

I’ve always written the way I talk. I just needed to give myself permission to stop trying to fit into an outdated format. So I started asking myself: If this were a podcast, how would I say this? How would I want it to look on my blog?

And then—I just created that.

How to Blog Like a Podcast (Here’s What I’m Doing)

1. Ditch the Perfection, Embrace the Voice

Forget the “perfect format” or “ideal structure.” Instead, write like you’re chatting with a friend over coffee. Say it the way you would say it.

2. Start with a Moment, Not a Lesson

Lead with a real-life moment—something you saw, felt, noticed. That’s what pulls people in. The lesson can come later.

3. Ask Reflective Questions

Podcasts are engaging because they ask questions that make you think. Add a few in your posts to help your readers pause, reflect, and connect.

4. Make It Easy to Navigate

Use bold headers, short paragraphs, and clear takeaways. Just like podcasts have timestamps, your readers should be able to skim and still get value.

5. Let Your Content Live Longer

Don’t just write something and forget it. Repurpose it. Re-share it. Let it become part of your long-term strategy. (That’s the beauty of blogging—it has a long shelf life.)

Styling My Blog Like a Podcast (And Why It’s So Much Fun)

Once I decided I wanted my blog to feel more like a podcast—I knew I needed to rethink how it was laid out, too.

So I got practical. I started styling my blog in a way that mirrors how podcast libraries are organized:
Easy to navigate. Easy to search. Easy to come back to.

Every post now has a clear title, a subtitle that gives you the vibe, and a unique number. Yep—I’m numbering my articles like podcast episodes. That way, I can refer to “Post #114” or “Post #127” in my emails or on my site, and readers can find it instantly. It’s such a small change, but it’s made such a big difference in how connected and organized everything feels.

I also made sure the design is simple and clean—no distractions, no popups flying at you, no clutter. Just the content front and center, like it would be if you were hitting play on a new episode.

And I have to say… it’s been fun. Like, really fun. For someone who’s always loved showing up and sharing what works, this hybrid blog/podcast format feels like the perfect home. It brings together the heart of storytelling, the ease of conversation, and the clarity of structure all in one place.

No mic, no editing software, no worrying if my kids are yelling in the background—just words. Written with intention. Created to last.

Making It Even More Accessible with Audio

And because I’m always thinking about how to make this space feel even more welcoming and accessible, I’ve been dreaming up the next layer: Adding audio.

While I don’t see myself launching a traditional podcast ever (I’m still very much a write-over-talk kind of girl), I do love the idea of offering an audio version of each post. Something simple—so that anyone who prefers to listen instead of scroll can still tune in.

Because let’s be honest… sometimes we’re cooking dinner, out on a walk, or folding laundry and reading just isn’t in the cards. I totally get that. And if my words can meet someone in that in-between space of everyday life? Even better.

I haven’t rolled it out yet, but I’m exploring ways to weave it in—without overcomplicating things.

Because at the end of the day, this whole hybrid blog/podcast thing isn’t about being flashy or trendy.

It’s about connection.
It’s about showing up.
It’s about honoring how people consume content now—and offering it in a way that feels light, accessible, and real.

If you’ve been craving a new way to create that doesn’t involve shouting into the void of social media…
If you’ve been dreaming of building something slower, more intentional, more lasting…
If you want your content to live a little longer, serve a little deeper, and reach people right where they are…

This might be the sign you’ve been waiting for.

Try blogging like a podcast.
Write the way you speak.
Connect without the noise.

And most of all—let it be fun again.

Because when you build a space that truly feels like you, people don’t just visit.

They stay.

Content Prompt: You have options, but here’s why [your business/service] is different: [unique selling point]. It’s about more than just [common industry focus]—it’s about [specific benefit]. Let’s create something amazing together.

Copywriting Formula: FAB (Features, Advantages, Benefits)

This week’s content prompt is all about what sets you apart. The FAB formula stands for:

• Feature: The unique thing your service or product offers
• Advantage: Why that feature is valuable
• Benefit: The transformation or result your client experiences because of it

It’s simple, clear, and effective—and it helps you talk about your business in a way that isn’t just “here’s what I do,” but instead, “here’s what you’ll get from what I do.”

Why It Works:

You’re trying to explain (again) what makes your offer different—and feeling like you’re just blending into the noise. Like you’re writing the same sentence you’ve written a dozen times before.

You pour so much into your business. Your time, your energy, your heart. But when it comes to putting words around why it matters? Whew. That part can feel hard.

That’s why I love the FAB formula. It’s not fluff. It’s a way to cut through the overwhelm and speak directly to what your audience cares about. You’re not just listing off features like, “Look what I can do!” Instead, you’re guiding someone through why those features matter, what they unlock, and how they’ll feel on the other side.

Let’s say you offer a done-for-you service. The feature might be, “We handle it all for you.” The advantage? “You get your time back.” The benefit? “You feel lighter, freer, and more focused on what actually moves your business forward.”

FAB helps you connect the dots between what you do and what they get in a way that builds trust. Because here’s the truth: people don’t want more stuff. They want results. They want clarity. They want someone who sees the bigger picture and can help them get there.

When you use the FAB formula, you’re doing more than writing sales copy—you’re telling a story about what’s possible. And that? That’s what keeps your audience coming back for more.

Wordsmith Instructions:

This week, use the content prompt inside Wordsmith to highlight what makes you different. Start with one feature, explain why it matters, and then show the benefit it delivers to your client. Add your brand details, and Wordsmith will help you shape it into a polished blog, email, and social post that actually connects.

New to Wordsmith? Think of it as your personal copywriter. You bring the ideas, and it helps you turn them into scroll-stopping, inbox-opening, comment-worthy content in minutes.

How to Use This Prompt:

• Start with a feature that makes your business stand out
• Explain the unique advantage that feature gives your clients
• Show the benefit: the transformation, the ease, or the result they care about most
• End with a CTA that invites them to take that next step with you

Example Post Using This Prompt:

You have options when it comes to content tools. I know that.

But here’s what makes mine different: it doesn’t just help you write better content—it helps you actually understand your voice and share it with confidence.

Most tools focus on the “what to write.” This one? It focuses on who you are and why that matters.

So yes, you’ll get done-for-you blog posts and social captions that sound like you. But the real benefit? You start showing up online like the version of you who knows what she’s doing and isn’t afraid to say it.

If you’re tired of blending in and ready to create something that reflects the heart behind your brand, let’s do it together.

Your story, your style, your content. Let’s make it different—and make it matter.

Information Needed About Your Business:

To bring this prompt to life, take a moment to jot down:

• What’s one feature that makes your product or service stand out?
• Why does that feature matter to your client?
• What benefit does your client walk away with?

Once you have these, you’ll be able to write content that not only positions you as the expert—but helps your audience see the value in a way that feels clear, personal, and aligned.

Content Prompt: When you [specific action or result from your service], it doesn’t just change [initial benefit]—it changes everything. From [related benefit] to [unexpected positive outcome], the ripple effect is real. Let’s start creating yours today.

Copywriting Formula: Cause and Effect

This week’s content prompt taps into one of the most powerful parts of storytelling: cause and effect.

It’s easy to talk about what your service does on the surface—but what happens after that initial transformation? What shifts? What doors open? What positive chain reaction begins?

When you help your audience understand the full scope of what’s possible, they don’t just want your service—they feel the value.

Why It Works:

Sometimes the big, life-changing moments start with small steps. But your audience might not always see how those small wins lead to bigger transformations. This formula paints the whole picture.

It connects the dots between what your service does today and how it impacts everything else tomorrow—business growth, confidence, peace of mind, freedom, energy… all the things your audience actually wants.

And when they start to see that domino effect? They’re all in.

Wordsmith Instructions:

Use this week’s prompt to explore how your service creates ripple effects in your client’s life or business. Start with one clear transformation, then show how that creates positive change in other unexpected or meaningful areas.

Using Wordsmith? Add this prompt and a few simple business details into Wordsmith. It’ll turn your ideas into a blog post, newsletter, and social captions that feel aligned, personal, and full of value.

How to Use This Prompt:

• Start with one clear transformation your service offers
• Share a few unexpected or deeper ways that transformation continues to impact your clients
• Show how it all connects back to what your audience is really craving
• Invite them to experience that ripple effect for themselves

Information Needed About Your Business:

To make this prompt powerful, reflect on:

• What is the first, most visible transformation your service creates?
• What deeper or longer-term effects does that transformation cause?
• What do those changes mean to your audience’s life or business?

This prompt helps you paint the full picture—and remind your audience that the first step often leads to something even better.

Example Post Using This Prompt:

When you finally stop overthinking your content, it doesn’t just give you more clarity—it gives you your time back.

It helps you feel confident showing up online. It helps you stay consistent, even on your busiest weeks. It helps you attract more aligned clients who actually get you.

That’s the ripple effect of using Wordsmith.

You stop spinning your wheels and start creating content that works. You have a plan. You show up differently. And before you know it, your business starts feeling more fun, more aligned, and more profitable.

That’s what I want for you.

If you’re ready for the kind of momentum that keeps working long after you press post, let’s get started. Join Wordsmith here