A few years ago, I was in the thick of it. You know the feeling—the constant pressure to keep up with the latest algorithm change, the endless content creation cycle, the sense that if you’re not posting every day, you’re falling behind. Social media felt like it had become a full-time job, and honestly, it was exhausting.

But then one day, I decided to take a deep breath and really look at my numbers. Not my follower count or how many people liked my latest post—but the actual metrics that were bringing in sales.

And let me tell you, what I found was eye-opening.

Where the Real Traffic Was Coming From

When I finally sat down and pulled up my analytics, here’s what I found:

• The majority of my traffic was direct. These were people typing in my URL directly or coming from a saved bookmark. These weren’t people discovering me on Instagram—they were actively seeking me out.
• Next up was search. People were finding me through Google, not from a perfectly curated Instagram feed.
• Then came email marketing. The emails I was sending out without flashy graphics or viral hooks were driving more sales than any reel or story.
• And at the very bottom? Social media. Despite the hours spent crafting posts, reels, and stories, it was barely moving the needle.

I couldn’t believe it. All that time spent crafting social media posts, stressing over hashtags, and trying to crack the algorithm… and for what? A tiny sliver of my traffic and sales.

The Client Who Was Just Like Me

I was working with a 1:1 client recently who was feeling the exact same overwhelm. She was pouring hours into Instagram—creating reels, going live, responding to comments—but her sales just weren’t reflecting the effort.

When we looked at her analytics, the numbers told the exact same story as mine.

• 53% of her revenue came from direct traffic.
• 30% was from search.
• 16% came from email marketing.
• And at the bottom? Social media, bringing in just 3% of revenue. All those hours spent creating Instagram content? A mere drop in the revenue bucket.

Seeing those numbers was a huge wake-up call for her—and a reminder for me.

It made me realize that it wasn’t just me experiencing this shift. Most business owners are probably pouring so much time and energy into social media, thinking it’s the main driver of their sales and traffic, when in reality, their email list—which they might barely use—is outperforming it without even trying.

Why Social Media Feels “Safe” But Isn’t

It’s easy to get wrapped up in the dopamine hit of social media. A like, a comment, a new follower—it all feels good in the moment. But those vanity metrics don’t pay the bills.

The real money? It’s in the boring metrics that don’t always feel as exciting:

→ Direct Traffic: These are people who already know, like, and trust you. They’re coming to your site intentionally. If you’re not tracking where they’re coming from, you’re missing out.

→ Search Traffic: This is the gift that keeps on giving. Content you created years ago can still bring in new leads and sales today.

→ Email Marketing: Every time you hit send, you’re landing directly in someone’s inbox—a place where they’re already paying attention.

→ Social Media: Yes, it still matters. But if it’s not driving sales, it might be time to rethink how much effort you’re putting into it.

How to Start Tracking the Right Metrics

If you’re ready to shift your focus from vanity metrics to what really drives revenue, here’s where to start:

1. Open Google Analytics

Head straight to the acquisition section and take a hard look at your traffic sources. Where are your sales actually coming from? Identify which channels are driving the most conversions and adjust your focus accordingly.

2. Check Your Email Marketing Platform

How many clicks, opens, and sales are your emails generating? This is often an untapped goldmine. Look at your top-performing emails and replicate the strategies that work.

3. Look at Your Search Traffic

What keywords are people using to find you? Are you showing up for the terms that actually relate to what you sell? Dive into Google Search Console to see which search terms are bringing in the most traffic.

4. Assess Your Social Media ROI

Are your posts leading to sales or just engagement? If it’s the latter, it might be time to scale back and focus elsewhere. Track the clicks and conversions coming from each platform.

5. Pinpoint Your Best-Performing Content

What blog posts, email sequences, or product pages are consistently bringing in traffic and sales? Double down on those. Use tools like Hotjar to see how people are interacting with key pages on your site.

Social Media is Not the Enemy

Let me be clear: Social media is not the enemy. It’s still an incredibly valuable tool for connecting with your audience, building brand awareness, and sharing the heart behind your business. But when it comes to driving sales, it might never be your top performer.

Instead of treating social media as a primary selling tool, think of it as a space to share the process, the behind-the-scenes moments, and the real-life connections that build trust over time. It’s a place to nurture your community, share your story, and build relationships.

So, yes, it can absolutely support your marketing strategy—but it shouldn’t be the strategy. By understanding your metrics, you gain the freedom to use social media as a powerful tool for connection rather than a constant source of pressure to sell.

When I made the decision to stop pouring hours into social media and start focusing on what was really moving the needle, everything changed. Not only did I reclaim my time, but I also started seeing higher conversions, better sales, and a deeper connection with my audience.

And seeing my own analytics—and then seeing my client’s numbers echoing the exact same pattern—made me realize it wasn’t just me. Most business owners probably think their marketing efforts are driving sales, especially when they’re spending a crazy amount of time on social media marketing. But in reality, their email list—which they might barely utilize—is out-performing it without even trying.

Knowing my numbers—and then seeing the exact same trend in my client’s data—was a lightbulb moment. It made it clear that this isn’t just a fluke; it’s a pattern. Most business owners probably think their social media marketing is doing all the heavy lifting, but it’s often their email list, their search traffic, and direct visits that are quietly driving sales in the background.

And those metrics? They’re not just numbers—they’re a wake-up call.

If you’re feeling overwhelmed, stretched thin, or like you’re spinning your wheels with no real return, take a look at your own numbers. I guarantee they’ll tell you exactly what you need to know.

And if you’re not sure how to analyze them or where to start, let’s talk. Because sometimes, the biggest breakthroughs come when you stop doing more—and start doing what actually works.

Whenever I talk about Pinterest ads, someone always asks: But how much do they actually cost? And it’s a fair question. If you’re running a small business—especially one that’s bootstrapped or run by one person wearing all the hats—every dollar counts. And when it comes to paid advertising, it can be hard to know what’s worth the spend… and what’s not.

So let’s break it down.

In this post, I’ll walk you through how Pinterest ad pricing works, what to expect in terms of budget and ROI, and how to get started without wasting your money.

How Pinterest Ad Costs Work

Pinterest uses a bidding system for ads, which means you can essentially choose how much you’re willing to pay to reach people. There are a few different objectives to choose from—like brand awareness, traffic, conversions—and the cost per result depends on which one you choose.

Here’s a general breakdown:

• Traffic Campaigns: Expect to pay anywhere from $0.10 to $1.50 per click.
• Conversion Campaigns: These vary more widely, often ranging from $0.75 to $5.00 per conversion (depending on your niche, landing page quality, and product).
• Awareness Campaigns: You might pay around $2 to $5 per 1,000 impressions.

The good news? You can start with as little as $5 per day. And with the right strategy (more on that in a second), you can start seeing real results even at a small budget.

For example, my best-performing Pinterest ad cost me just $0.008 per click. That means if I spent $50, I’d reach over 6,000 people—6,250 to be exact.

But here’s the thing: it’s not just 6,250 random people scrolling social media and getting interrupted by an ad. These are 6,250 people actively searching for the exact thing I had to offer. That kind of marketing power—placing your product in front of someone who’s already looking for it—is what makes Pinterest so unique. That’s the kind of reach and efficiency that’s hard to beat on other platforms.

My Real Numbers (This Might Surprise You)

Want to know how much I’ve personally spent on Pinterest ads?

Over the last few years, I’ve spent just over $41,000 promoting one digital product. That’s not pocket change, but the return?

$684,000 in revenue.

That’s the kind of ROI that makes Pinterest ads not just worth it—but one of the smartest investments I’ve made in my business.

It’s not about dumping money into ads and hoping they work. It’s about strategy—knowing your product, understanding your audience, and designing your funnel in a way that turns traffic into customers.

So, Are Pinterest Ads Worth It?

If you’re looking for a platform where your ads last longer, where people come with search intent, and where you can still get results without a massive budget… Pinterest might just be your new best friend.

Unlike other platforms where your ad disappears the second you stop spending, Pins (even paid ones) continue circulating long after your campaign ends. That means more bang for your buck.

But You Still Need a Strategy

I didn’t stumble into that $684,000 in revenue by accident. I built a system that works, and I recorded the entire process to help other entrepreneurs do the same.

Enter: My Pinterest Ad Strategy Video Tutorial.

It’s a 90-minute, behind-the-scenes walkthrough of the exact ad setup I use in my business. From the campaign structure to targeting, budgets, and testing—this is the real strategy I’ve refined over years of trial, error, and success.

I created it after so many of my business friends asked me, “How are you doing this?” And while I don’t promote it heavily, it’s there for those who are ready to take Pinterest seriously and want a roadmap they can trust.

You can check it out here: Pinterest Ad Strategy Tutorial

A Few Tips for Starting Small

If you’re new to Pinterest ads, here’s what I recommend:

• Start with your best-selling product. Don’t try to promote everything—choose one product that you know your audience already loves.
• Use a traffic campaign to test the waters. These are lower cost and help you get more data.
• Track everything. Use Pinterest tags, connect your site, and monitor what’s working.
• Be patient. Pinterest is a long-game platform. Ads often pick up steam over time, not overnight.

You don’t need a huge budget to start running Pinterest ads.

You just need a solid strategy, a good product, and the willingness to experiment. When done right, Pinterest ads can create a steady stream of traffic and sales—without the constant pressure of daily content creation.

And if you want to skip the guesswork and follow a proven path? My Pinterest Ad Strategy Tutorial is there to guide you.

If you’re anything like me, you’ve probably asked yourself at some point: “Are Pinterest ads even worth it?” In a world that screams about Instagram trends and TikTok hacks every five seconds, Pinterest feels like this quiet, often-overlooked little corner of the internet.

But here’s the thing. That “quiet corner”?

It’s filled with buyers. Not just scrollers. Not just people looking for entertainment. People actively searching for ideas, products, and services—and making decisions.

And if you show up at the right time, in the right way?
Yes, you absolutely can make money with Pinterest ads.
I know because I’ve done it. And today, I’m pulling back the curtain to show you exactly how.

Why Pinterest Ads Are Different (And Why That Matters)

First, let’s clear something up: Pinterest is not a social media platform.

It’s a search engine—with pictures.

That means when people log onto Pinterest, they’re not looking to kill time like they might on Instagram or Facebook. They’re searching. They’re planning. They’re shopping.

Think about it:

• Brides planning their weddings.
• Moms decorating nurseries.
• Entrepreneurs looking for marketing strategies.
• Homeowners searching for renovation ideas.
• Business owners researching new tools.

When someone finds your product, service, or resource through a Pinterest ad, it doesn’t feel intrusive. It feels like they found exactly what they were looking for.

And that, my friend, is why Pinterest ads convert so beautifully when done right.

How I Started Making Money with Pinterest Ads

A few years ago, I made a decision: I wanted to grow my business without relying so heavily on social media. I didn’t want to be chained to my phone 24/7, chasing engagement and algorithms.

So I doubled down on long-form marketing (like my blog), SEO, and Pinterest.

At first, I was all about organic Pinterest traffic (which is amazing, by the way—and still a huge part of my strategy). But when I decided to test out Pinterest ads? Everything changed.

I started small—about $5 to $10 a day—testing simple campaigns promoting my best-selling products and services.

And what I found absolutely changed the way I think about marketing:

Over the last few years, I’ve spent $41,000 running Pinterest ads to promote a single digital product.

And from that one product?

I’ve generated over $684,000 in revenue.

Let’s break that down:

• That’s a 1,568% return on ad spend (ROAS)
• For every $1 I spent on Pinterest ads, I made $16.68 back
• That’s the kind of performance most ad platforms DREAM about delivering
• And it’s been almost entirely powered by Pinterest ads + my email list—no daily posting, no viral Reels, no constant burnout

This strategy didn’t just boost my revenue—it gave me my freedom back.

I built a system that quietly worked behind the scenes, allowing me to grow my business while being present with my family, without needing to hustle around the clock.

No massive ad agencies. No complex funnels.

Just a simple, sustainable strategy that kept working for me, month after month.

How to Actually Make Money with Pinterest Ads

Now, here’s where most people go wrong: They jump in without a plan. They run ads for the wrong products. Or they target the wrong audience. Or they create beautiful pins… but link them to confusing landing pages.

If you want your ads to actually make money (and not just rack up impressions), here’s what you need to know:

1. Start with Your Best-Seller

Don’t try to use Pinterest ads to “save” a product that isn’t selling organically. Promote your best-seller—the thing you know people already want.

Ask yourself:

• What product or service has already proven itself?
• What offer feels like a “no-brainer” for my ideal customer?
• What solves a clear, urgent problem?

Start there.

2. Think Like a Searcher, Not a Scroller

When you create your ad, remember: people on Pinterest are searching for solutions.

That means your ad needs to feel like an answer, not an interruption.

👉 Clear headline.
👉 Simple, beautiful imagery.
👉 Strong call-to-action.
👉 A landing page that delivers exactly what your ad promised.

No bait-and-switch. No vague messaging. Just a clear solution.

3. Target Intentionally

Pinterest makes it easy to target your ads based on keywords, interests, demographics, and even specific search behavior.

Here’s what I recommend:

• Use relevant keywords your audience is actually searching.
• Layer in interests that match your ideal client’s lifestyle or goals.
• Start simple and expand based on what’s working.

You don’t need to overcomplicate it—especially at first.

4. Optimize, But Don’t Obsess

Yes, you’ll want to check on your campaigns regularly.
Yes, you’ll want to tweak your creatives and keywords if something’s not performing.

But it’s 100% possible to set up good-performing ads and simply let them do their thing. That’s why I love Pinterest ads so much.

Pinterest ads are a long game.

Give your ads time to gather data before making huge changes.
I usually give new campaigns at least 7–10 days before adjusting anything major.

Consistency wins here, just like it does everywhere else in business.

Want My Exact Pinterest Ad Strategy?

If you’re nodding along thinking, “Okay, this sounds amazing but how do I actually DO this?”
Don’t worry—I’ve got you.

I created The Pinterest Ad Strategy because so many of my friends (and fellow business owners) kept asking me how I was getting such great results without spending a fortune.

Inside the course, I walk you through:

• How to set up your Pinterest ad campaigns step-by-step
• What kind of creatives to use (with real examples)
• How to set budgets and track conversions
• Mistakes to avoid that cost people money (and how to sidestep them!)

It’s under 90 minutes—no fluff, no overwhelm, just the exact system I still use today.

You can grab it right here if you’re ready to skip the trial and error and get to the good part faster.

So, can you actually make money with Pinterest ads?

Absolutely.

But not by throwing spaghetti at the wall. Not by hoping and wishing.

It happens when you show up intentionally. When you lead with value. When you focus on helping the person on the other side of the search bar find what they’ve been looking for all along.

You don’t need a massive budget.
You don’t need to be a tech wizard.
You just need a plan—and the willingness to start.

Trust me, it’s more than possible, and I can show you how to do it.

Content Prompt: I’m not for everyone—and that’s a good thing. If you’re looking for [X], we probably won’t vibe. But if you want [Y], then you’re in the right place. Here’s why I do things differently, and why that might be exactly what you’ve been needing.

Copywriting Formula: Polarizing POV + Clarity

This week’s content prompt is all about standing tall in what makes your business unique.

By owning your perspective and getting clear about what you don’t do, you make room for your dream clients to lean all the way in. That’s the magic of a Polarizing Point of View – it doesn’t mean you’re being controversial for the sake of it. It means you’re being clear.

This is your permission slip to say, “This is who I am, this is how I work, and this is why it works.”

Why It Works:

Because clarity is magnetic.

In a noisy online world, people are craving honesty, realness, and someone who knows exactly what they stand for. When you confidently communicate who you’re for (and who you’re not), you build trust faster and attract the people who are already aligned with your style, your values, and your offer.

This kind of content weeds out the wrong fits and draws in the people who will love what you do—and stick around for the long haul.

Wordsmith Instructions:

Use this content prompt to draw a bold line in the sand. Write a post that highlights what you don’t offer, what you do, and why your approach is intentional. Share a little behind-the-scenes or personal story that reinforces your perspective.

New to Wordsmith? Just drop in this content prompt and a few details about your business. Wordsmith will create a blog post, newsletter, and social captions that sound like you and speak straight to your dream clients. It makes content creation faster, easier, and way more aligned.

How to Use This Prompt:

• Start with something your business isn’t
• Share what your business is
• Explain why this difference matters
• End with a CTA that invites your people in

Example Post Using This Prompt:

I’m not the kind of business that teaches you to post 5 times a day and hustle harder.

If you’re looking for fast hacks and overnight wins, I’m probably not your girl.

But if you want to build a sustainable, aligned business that grows with intention—welcome. You’re in the right place.

I built Wordsmith for people who want to connect with their audience, not just convert them. For people who believe their message matters and want content that reflects their values, their voice, and their heart.

You won’t find one-size-fits-all content here. You’ll find prompts that spark something real, plus the tools to turn those ideas into blog posts, emails, and captions that help your business grow.

Because you don’t need more content. You need better content that feels like you. Sign up for Wordsmith here

Information Needed About Your Business:

To bring this prompt to life, think about:

• What are you not offering or promising?
• What do your clients love most about your unique approach?
• How does your perspective differ from others in your industry?
• What makes your way more meaningful, sustainable, or impactful?

Use this prompt to speak with confidence. Your people will hear it—and feel it.

A few years ago, I thought having a big following meant I was successful. I measured my momentum by how many likes I got, how many new followers clicked over, how often my content was shared. Back then, the numbers felt like a reflection of my worth. They were the proof I thought I needed that I was doing something right.

But somewhere along the way, I started asking a harder question:

What does success really look like—for me?

And the honest answer? It didn’t look like constantly chasing content ideas or feeling the pressure to stay “on” just to be seen. It didn’t look like growing an audience just for the sake of growth.

Instead, success looked like freedom. Like peace. Like getting to be home with my kids, working on projects I love, and building something meaningful without having to share every moment of it online.

Stepping Away From the Metrics

My real reward hasn’t been growing a large social media following. It’s been building a business that doesn’t depend on one.

And I’ll be honest—at first, I wasn’t even sure it was possible. Everyone I knew who was doing great in their business seemed to be all-in on social media. They were sharing constantly, showing up publicly, and building visibility by staying front and center. And for a while, I tried to keep up with that rhythm.

Because there’s no real rule book on how to build a modern business without social media. It felt like I was trying to merge old-school business principles with a modern-day spin—and I didn’t know if it would actually work.

For a long time, I leaned on social media because I thought it was the key to growth. And yes, it helped me build momentum in those early years. But it also made me feel like I had to be everywhere, all the time. That I had to share everything to be relevant. That my visibility equaled my value.

It wasn’t until I shifted my focus to long-term, sustainable marketing that everything changed.

I started to really focus on building my email list. I focused on creating evergreen content that lives on (hello blog posts and newsletters). I paid attention to the parts of my business that still worked even when I was off social media.

And slowly, something powerful happened:

I started breathing again.

And to really prove it, I didn’t post a single time in 2024 to show myself that yes, I could 100% run my business without needing social media.

Living a Quiet Life That Still Moves Big Things

I stopped feeling like I had to document every single moment.

Now, I show up on social when it feels right. Sometimes that means sharing more. Sometimes it means taking a quiet step back. But either way, my business doesn’t stop. My growth doesn’t pause. Because I’ve built a foundation that doesn’t rely on being plugged in 24/7.

And I can’t tell you how freeing that is.

There’s something sacred about being able to live your life without constantly performing it. About being present in a world that keeps telling you to produce. Some days I look around at the stillness in my home, the sound of my kids playing, the quietness of this life I’ve created—and it feels like success in its purest form.

This isn’t the kind of success you can measure by likes or views. It’s quieter than that.

It looks like mornings spent working in peace. It looks like knowing your worth isn’t tied to visibility. It looks like creating content you love, not content you’re pressured to make. It looks like building something sustainable, something soul-filling, something that doesn’t burn you out.

My business today looks very different than it did five years ago. It’s slower. It’s quieter. It’s deeply fulfilling.

And if you’re feeling the tug to change how you run yours—to step away from the noise, to do more of what feels right, to stop letting social media dictate your rhythm—I want you to know: it’s possible.

You don’t have to be everywhere. You don’t have to show everything. You don’t have to build a business that runs on likes.

You can build something honest. Something rooted. Something beautiful and deeply yours.

That, to me, is the new success.

Content Prompt: I know how it feels to [insert common objection or hesitation your audience has]. I’ve felt the same way before. But what I found is that when I [what you did or changed], everything started to shift. That’s exactly why I created [your service] – so you don’t have to stay stuck.

Copywriting Formula: Feel-Felt-Found

This week, we’re using a classic yet super effective formula: Feel-Felt-Found.

It goes like this:

• Feel: Empathize with what your audience is experiencing
• Felt: Share a personal story or experience that mirrors theirs
• Found: Show what changed, and how your service played a role

This is the formula for overcoming objections in a way that feels natural, personal, and totally relatable.

Why It Works:

Let’s be honest—trying something new can feel overwhelming. Whether it’s investing your time, your money, or your energy, there’s always that little voice asking, “But what if this doesn’t work for me?”

I’ve been there. That uncertainty? It’s real. And chances are, your audience has felt it too.

That’s why I love the Feel-Felt-Found formula. It doesn’t try to sell or convince—it connects. It gives you the space to say, “Hey, I see you. I’ve stood where you’re standing. And here’s what happened when I took the leap.”

It helps your audience feel seen and supported, and that shift—from doubt to trust—is where the real magic happens. Because once someone feels understood, they’re so much more open to the solution you offer.

Wordsmith Instructions:

Use this week’s content prompt to connect with your audience on a deeper level. Share a hesitation you’ve had (or one you hear from clients all the time), explain how you’ve felt the same way, and show what changed.

Using Wordsmith? Drop this prompt and a few details about your business into Wordsmith. We’ll generate a blog post, newsletter, and social captions that sound like you and speak directly to your ideal audience.

How to Use This Prompt:

• Start with a common fear, frustration, or hesitation your audience has
• Share a real, personal moment where you felt the same
• Show what shifted when you tried something new (aka, your service!)
• Wrap it up with a CTA that says, “You don’t have to stay stuck”

Example Post Using This Prompt:

I know how it feels to stare at a blank screen, wondering if anything you say online even matters.

I’ve felt that frustration too. I used to spend hours trying to write captions that never quite hit. I’d overthink every blog post, every email—only to post nothing at all. (Cue the silence and guilt.)

But what I found is that showing up online doesn’t have to feel so hard. Once I started using simple content prompts and batching my ideas, everything changed. I had structure, flow, and finally—momentum.

That’s exactly why I created Wordsmith. Each week, I share a content prompt just like this one—designed to help you show up with more confidence, strategy, and ease.

Whether you write it yourself or let Wordsmith do the heavy lifting, you’ll finally have content that sounds like you and actually works.

You don’t have to stay stuck. Let’s make content creation feel simple again. Join Wordsmith here

Information Needed About Your Business:

To make this prompt work for you, think about:

• What common objections or hesitations do your clients have?
• Have you personally felt the same way at some point?
• What did you discover or change that helped you move forward?
• How does your service help others experience that shift too?

This prompt is all about showing your audience that you get it. And once they know you understand where they are, they’ll trust you to help them take the next step.

Your website is your best marketing tool—if you know how to use it. For too many entrepreneurs, their website sits quietly in the background, looking pretty but doing little to actually grow their business.

Sound familiar? Let’s change that.

Your website should be more than a digital business card. It has the potential to be a lead-generating, client-connecting powerhouse. But to get there, you need to approach it with intention. Let’s walk through exactly how to turn your site into a marketing tool that works for you 24/7.

Why Your Website Matters More Than Ever

In a world obsessed with social media, it’s easy to overlook the power of your website. But here’s the thing: social media platforms come and go. Algorithms change. Trends shift. Your website? It’s your home base. It’s the one place online where you have complete control over the user experience and the message you share.

Think about it—when was the last time you signed up for a service or bought a product without visiting the website first? Exactly. Your potential clients are doing the same thing. Your website is the bridge between someone discovering you online and becoming a paying client.

Step 1: Make a Killer First Impression

Your homepage is like a handshake. It’s your first chance to connect with someone and make them feel welcome. Here’s what it needs to do:

• Clear Message: Within seconds, visitors should understand who you are, what you offer, and why it matters to them.
• Easy Navigation: Make it simple for users to find the information they need.
• Call to Action: What do you want them to do? Book a call? Download a freebie? Make it clear and compelling.

Step 2: Build Trust Through Your About Page

People buy from people they trust. Your About page isn’t just a place to list your credentials—it’s where you build connection. Share your story. Show your values. Let them see the human behind the business.

Pro tip: Use your About page to address your audience’s pain points. Make it about them as much as it is about you.

Step 3: Create Content That Converts

Your blog, portfolio, or service pages should do more than just inform—they should convert. Here’s how to make that happen:

• Use SEO to Your Advantage: Optimize your content with relevant keywords to help people find you online. Think about what your ideal client is searching for and weave those phrases naturally into your content.
• Solve Problems: Every piece of content should answer a question or solve a problem your audience is facing.
• Include CTAs: Encourage readers to take the next step with clear calls to action.

Step 4: Make It Easy to Work with You

Don’t make people hunt for how to contact you or figure out your pricing. Your website should make it easy for someone to say, “Yes, I want to work with her!”

Here’s what to include:

• Clear Service Descriptions: Spell out exactly what you offer and who it’s for.
• Pricing Information: If you don’t want to list exact prices, offer a starting price or pricing guide.
• Contact Form: Make it easy to get in touch, and respond quickly when someone does.

Step 5: Optimize for Mobile

Most visitors will check out your website on their phone. If your site isn’t mobile-friendly, you’re losing potential clients. Ensure that your website looks great and functions perfectly on all devices.

Step 6: Automate Where You Can

Your website should be working for you even when you’re not online. Use tools like email opt-ins, automated workflows, and scheduling software to make your site a lead-generating machine.

Your Website Is Your 24/7 Salesperson

At the end of the day, your website is more than just a digital storefront. It’s a 24/7 salesperson, working tirelessly to connect you with your ideal clients. But to make it work, you need to treat it as the powerful marketing tool it is.

When you invest time and effort into optimizing your website, you’ll see a shift. Clients will find you more easily. They’ll understand your offer more clearly. And they’ll feel more confident saying, “Yes!” to working with you.

Your website is your best marketing tool—let’s make sure it’s working as hard as you are.

March flew by in a blur of gym days, steady strides, and more than a few proud moments. What stood out most? Not just the mileage milestones—but the mindset shift.

Even though I hit some exciting new goals this month, I also gave myself permission to slow down a bit and enjoy the process. I showed up consistently, even if that meant just a simple 3-4 mile run. I honored my need for rest, taking two days off each week. It wasn’t about chasing big numbers every day—it was about building a rhythm I could stick with.

One of the biggest highlights? Long run Fridays.

It’s the one day I get to run in the morning instead of the evening, and I made it count. This month, I set a goal to run 10 miles without stopping—and I actually did it! (Still smiling about it!)

I had a total of three long runs in March. The first time, I simply focused on running for two hours straight and ended up hitting 9 miles. For the second and third runs, I locked into a steady 5.5 MPH pace and was able to finish 10 miles just under the two-hour mark.

Now, if you’re a seasoned runner reading this, you might think, “Okay, not a huge deal.” But for someone who just started running three months ago?

It feels like a huge deal.

I’m learning how to maintain a slower pace for longer stretches—and that’s been a game-changer. I’m not ready for a marathon just yet, but the fact that I’m hitting mile 10 already? It gives me so much hope that I’m on the right track.

I’ve got my sights set on 13 miles in April (yep, a half marathon distance!). The tricky part is that I’m limited to a two-hour window at the gym—my little ones get to hang in the kid area while I work out—so I have to fit all of my training into that time slot.

Also worth mentioning: I’ve done all of my running so far on a treadmill. I know, I know—some runners absolutely hate the treadmill. But honestly? It’s been a great training ground for me. It’s helped me learn how to pace myself, focus on my breathing, and feel totally safe while working out. Now that the weather is starting to warm up, I’d love to test out some longer runs outside and see how that feels compared to running indoors.

If I had to sum up March in a sentence, I’d say it was about being consistent with the small stuff—and brave with the big stuff. I kept showing up on the short runs, and I pushed myself when it mattered most.

For April, I’m keeping the same game plan: shorter runs between 3-5 miles during the week, and longer Friday runs where I work toward that 13-mile milestone.

Let’s see what this next month brings!

Content Prompt: I wish more people knew that [insert lesson or truth about your industry]. After working with [clients/customers], I’ve learned that this one thing changes everything. Let me walk you through it—because this might be the shift you’ve been needing.

Copywriting Formula: Story + Teaching Moment

This formula blends personal storytelling with powerful takeaways. It lets you share something meaningful you’ve learned from your work, offer a new perspective, and gently guide your audience toward the next step.

It’s less about pushing a product, and more about pulling back the curtain on your expertise—in a way that feels human, helpful, and rooted in real experience.

Why It Works:

People love a good story—especially when it teaches them something new. This formula helps you connect the dots between what you’ve learned and what your audience needs to hear. It builds trust, adds value, and positions you as someone who knows their stuff and genuinely cares.

Sharing a lesson with a “this changed everything for me (and it can for you too)” energy makes your content both educational and deeply relatable.

Wordsmith Instructions:

Write a [Social media, newsletter, blog post] that shares something you wish more people understood about your work, your industry, or the transformation your clients experience. Start with a real story or example, add a helpful insight, and wrap it up with a CTA that encourages your audience to take the next step.

First time using Wordsmith? You’re in for something good. Wordsmith takes your message and turns it into content that sounds just like you (without you having to spend hours writing it yourself). Just drop in this prompt, share some details about your business, and let Wordsmith do its thing—helping you create content that feels true to your voice and super clear for your audience.

How to Use This Prompt:

• Start with a story or reflection. What’s something you wish people understood before working with you?
• Teach the lesson. What truth or insight has come from your real-life experience?
• Relate it back to your offer. How does this insight connect to what you do?
• Invite action. End with a call to take the next step (whether that’s booking, buying, or just learning more).

Information Needed About Your Business:

To use this prompt well, think about:

• What’s a belief or mindset your audience might be stuck in?
• What do you wish they understood before working with you?
• How has your own experience shaped this insight?
• How does your service or offer provide a better way?

This prompt works best when it comes from the heart. Let it be honest, helpful, and rooted in real-life moments your audience can see themselves in.

Example Post Using This Prompt:

I wish more people knew this before creating content: You don’t need to reinvent the wheel every time you show up online.

So many business owners believe they have to be wildly original or start from scratch every time they write a post. But after years of writing for my business (and hundreds of clients), I’ve learned that consistency and clarity matter way more than constant reinvention.

That’s why I created Wordsmith. To give you a foundation—a starting point—a weekly content prompt that helps you know exactly what to say, and why it works.

Every prompt comes with guidance, strategy, and the tools to make it work for your business. You can write it yourself, or let Wordsmith build it out for you—from social posts to newsletters to full-blown blog content.

When content stops feeling so hard, you show up more. And when you show up more? Your business grows.

Ready to finally feel good about your content strategy? Let Wordsmith take it from here. Sign up here

Nobody talks about the middle. We hear the stories of people who hit rock bottom and built something beautiful from the ashes. And we hear about the moments of massive success—the six-figure launches, the bestselling product, the business going viral. But what about the space in between? The slow, stretching, quiet middle where you’re not where you started, but you’re also not quite where you want to be?

That middle part? It’s where I’ve spent a lot of time. And maybe you have too.

It’s the part of business that doesn’t get shared as often. Because it’s not flashy. It’s not dramatic. It’s the long nights spent refining. The moments of questioning. The seasons where things are working, but slowly. The little wins that don’t get likes or applause, but quietly stack into something meaningful.

The middle is where you learn how to hold both gratitude and desire. Where you appreciate how far you’ve come, while still feeling a little restless about what’s next. It’s where you start to trust yourself more—your voice, your ideas, your vision. Even when the evidence of “making it” hasn’t fully shown up yet.

I’ve learned that the in-between is not a pause. It’s not a waiting room. It’s a sacred, active part of the journey. It’s the quiet space where foundations are built and roots go deep. Where clarity comes in slowly, piece by piece. Where you start to create not just for outcomes, but from alignment.

This stage might not feel exciting, but it matters. Because this is where you become the person who can sustain success when it comes. Not just chase it, but hold it. Build on it. Grow with it.

So much of entrepreneurship is about momentum. But the truth is, most days aren’t about quantum leaps. Most days are about showing up. About doing the next right thing. About staying committed to the work, even when it’s not being seen or celebrated.

There’s something tender about the middle. It asks you to find joy in the process, not just the milestones. To notice the subtle shifts. To celebrate the steady clients, the kind words, the small improvements.

It’s in this place where I’ve felt the most growth as a person. Where I’ve learned that rest doesn’t mean failure. That quiet doesn’t mean irrelevant. That consistency is a form of courage.

And honestly? There’s something beautiful about knowing that you can keep showing up for your work even when it’s not glamorous. That your love for what you’re building doesn’t disappear just because the outside world hasn’t caught up yet.

No one talks about how long the middle can last. Or how normal it is to wonder if you’re doing enough. Or how easy it is to compare your quiet, consistent days to someone else’s highlight reel.

But I want you to know: the middle is not something to rush through. It’s something to honor. Because one day, you’ll look back and realize this is where the magic happened. This is where you figured out who you are. This is where the foundation was laid for everything that followed.

And when you get to the place you once dreamed about, you’ll know it wasn’t just a single moment that got you there. It was all the small, unseen moments in the middle that mattered most.

So if you’re there right now—in the in-between, the middle space—hold on. Keep going. You’re not lost. You’re not behind. You’re in the becoming. And that is a beautiful place to be.

It’s Monday morning. You sit down with your coffee, open your laptop, and realize you have no clue what to post this week. You scroll Instagram for inspiration, peek at what other people are doing, and before you know it, your time is gone—and you still haven’t posted.

Sound familiar?

Friend, it doesn’t have to be this way.

One of the most powerful shifts I ever made in my business was learning how to batch my content—and not just a few days at a time. I’m talking about building an entire month’s worth of content in just one afternoon.

Let me show you exactly how I do it. (You can apply this strategy to anything; Social media, your blog, newsletter.)

Step 1: Decide How Often You Want to Post

We’re not aiming for “post every single day or you fail.” We’re aiming for consistency you can actually stick to.

For those wanting to focus on social media, I think every other day works well.

That’s about 15 posts a month. Enough to keep your business visible and your message strong without making content your full-time job.

Step 2: Define Your Content Pillars

These are the categories your brand talks about regularly—the foundational themes that reflect what you do and who you help.

Think of them like buckets. Every piece of content you create will fall into one of these. Here are a few common examples to get your wheels turning:

• Educational (Teach something your audience needs to know)
• Inspirational (Share your journey, behind-the-scenes, or a mindset shift)
• Connection (Ask a question, tell a story, start a conversation)
• Promotional (Talk about what you sell, how to work with you, and why it matters)
• Testimonial/Social Proof (Share wins, feedback, or results from clients)

Pick 4-5 that feel right for you. These will guide everything.

Step 3: Brainstorm 3 Ideas for Each Pillar

If you have five content pillars and you write down three ideas for each, guess what?

That’s 15 content ideas—your whole month planned.

Let’s break down 15 post ideas—3 for each pillar—that any business owner can adapt to fit their niche:

EDUCATIONAL

1. 3 mistakes to avoid when [doing something your audience regularly does]

2. How to [solve a challenge your ideal client faces every week]

3. One quick tip that helped me [save time / save money / get better results]

INSPIRATIONAL

4. That one time I almost gave up on [your work] and what pulled me through

5. A behind-the-scenes look at [a recent launch, tough decision, or lesson learned]

6. A story about a client who [saw real change or growth with your help]

CONNECTION

7. Here’s why I started my business (and what I’d tell the old me now)

8. A little note for anyone who’s feeling [an emotion your audience resonates with]

9. This or that: [Coffee or tea? Early bird or night owl? Let’s chat!]

PROMOTIONAL

10. Want to [insert specific transformation]? Here’s how to work with me

11. One of my favorite wins from a recent client (and how we got there)

12. A sneak peek of [your product, offer, behind-the-scenes development]

SOCIAL PROOF

13. A reminder that results take time—and I’m proof of what’s possible

14. Sharing a sweet note from [a client or follower]

15. A review of [your product/service] that made me smile

You’ve just taken 15 ideas and turned them into dozens of content pieces. Without staring at a blank screen or trying to be clever at the last minute.

Step 5: Follow a Content Funnel That Works

Here’s what my content funnel looks like:

1. Blog: This is where my content lives first. It’s SEO-friendly and brings in long-term traffic.
2. Pinterest: Each blog post becomes 4+ pins that continue driving traffic long after they’re posted.
3. Newsletter: I pull two posts per week to share via email (one of them is my Weekly Content Prompt!).
4. Social Media: Select content from the blog makes it to social.

The focus is always on platforms that work harder for me long-term. I put my energy where I get return—and that isn’t always Instagram.

Want This Done For You?

Inside Wordsmith, we’ve built this process into the platform. You get a built-in content plan that maps out over three years of content ideas—categorized, organized, and ready for you to use.

You can pick a content idea, see how it fits into your strategy, and generate a blog post, newsletter, and social caption in seconds. It’s content creation, simplified.

Want to see it for yourself? You can sign up for a free 7-day trial and give it a spin. Try Wordsmith here

You don’t need to work more. You just need a better plan.

Building a month’s worth of content doesn’t have to take weeks, and you don’t have to do it alone. When you work smarter (not harder) and use tools that support your creativity, you get your time and your clarity back.

There’s a lot of noise out there about how to write content that sells. If you’ve spent any amount of time trying to figure out why your content isn’t converting the way you hoped, I want you to know: it’s not just you. The advice out there is often confusing, conflicting, and missing the one thing that actually makes content work—connection.

If you’re a female entrepreneur trying to grow your business online, you’ve probably heard the same old advice: write killer headlines, post every day, use strong CTAs, and get to the point fast.

And while yes, those things can help… they are not the reason people buy from you.

Here’s the truth: content that sells isn’t just persuasive. It’s personal. It’s rooted in trust. It’s built on timing, messaging, and most importantly—it meets your audience exactly where they are.

Why Your Content Might Not Be Converting

The biggest mistake I see? Business owners trying to do it all alone. Writing every caption, every email, every blog post from scratch… all while second-guessing every word. You’re trying to make sales while also sounding like yourself. You’re trying to be strategic while also staying authentic.

And it’s exhausting.

Because here’s what no one tells you: the content that actually converts? It’s rarely written in a rush.

It’s not the content that follows the trending audio. It’s not the beautifully styled graphic. It’s the kind that’s written from a place of clarity—where your message meets your mission and speaks directly to the person you want to help.

Connection Content vs. Conversion Content

Let’s break this down a little more.

Connection content is the kind that builds trust, makes people feel seen, and creates that “me too” moment for your client. It’s the stories, the behind-the-scenes, the why behind what you do.

Conversion content is the kind that shows your reader exactly how your offer solves their problem. It’s specific, value-packed, and ends with a clear invitation.

You need both. But most business owners lean too hard on one or the other. They’re either storytelling without a clear CTA, or they’re selling without the connection—and neither works well on its own.

What Actually Drives Sales (Hint: It’s Not Just Great Copy)

Want to know what makes content sell?

Trust – Your audience needs to believe that you understand them, that your offer is the right fit, and that you can deliver on your promise.

Timing – Most people need multiple touchpoints before they buy. If your content shows up consistently, you’re building momentum without realizing it.

Clarity – You can’t sell what you can’t clearly explain. If your message is confusing, your audience won’t take the next step.

The secret to content that sells isn’t in some fancy funnel. It’s in how well your message resonates with the right person at the right time.

And trust me, I didn’t always get this right.

Why I Created Wordsmith

Years ago, I was sitting at my kitchen table, trying to write an Instagram caption while also folding laundry, reheating my coffee for the third time, and wondering why content creation felt so hard. I had the ideas. I had the passion. But what I didn’t have was a plan—or the support.

I realized I wasn’t alone. Every single business owner I talked to said the same thing: “I don’t know what to say.”

So I built Wordsmith—the content tool I wish I had when I started.

It’s packed with plug-and-play content prompts, ready-to-post captions, and very soon, even blog templates and email sequences designed to help you write content that connects and converts.

But more than that, it gives you a strategy. A path. A way to stop guessing and start writing from a place of clarity and purpose.

What Wordsmith Helps You Do:

• Show up consistently with content that aligns with your offers
• Write in your voice (without sounding like everyone else)
• Move your audience from passive readers to paying clients

Because when your content has a plan behind it, everything changes.

You Don’t Have to Do This Alone

If you’ve ever felt like you’re spinning your wheels trying to figure out what to say and how to say it in a way that actually brings in sales… please hear me when I say this:

You don’t have to do it alone.

You don’t have to be a professional writer. You don’t need a big team. You just need the right words at the right time—and a plan that makes sense for your business.

So if you’re ready to take the guesswork out of your content strategy and finally write content that sells without burning out…

Wordsmith is here to help.

Let’s stop chasing trends and start writing with purpose. Let’s create content that feels like you and moves your business forward.

Because the truth about content that sells? It starts with a message only you can share.

Ready to write content that actually converts? Join Wordsmith today and start turning your message into a movement.