Success doesn’t just come from how hard you work, it comes from how well you know yourself. We spend so much time chasing the next big strategy or trying to DIY everything ourselves that we rarely pause to ask: What kind of entrepreneur am I really? If you’ve ever felt stuck, scattered, or strangely disconnected from your own business, even when it’s technically “working” this might be the reason. Knowing whether you’re a Visionary or a Strategist can change everything. It shapes how you lead, what you focus on, and who you need by your side.

What It Really Means to Be a Visionary or a Strategist

When I talk about being a visionary or a strategist, I’m not talking about job titles or personality tests. I’m talking about the core wiring that drives how you think, operate, and grow a business.

Both are powerful in their own right, but they serve completely different functions.

The Visionary:

Visionaries are driven by possibility.
They’re the idea generators, the dreamers, the big-picture thinkers. They often have a strong sense of mission, see opportunities others miss, and can rally people around a vision with infectious energy.

But while they’re incredible at getting the ball rolling, they often struggle to keep it moving without support. Visionaries tend to get distracted by new ideas, avoid structure, and feel frustrated when they’re forced to operate in a rigid system.

The Strategist:

Strategists are builders.
They’re the people who take abstract ideas and turn them into step-by-step plans. They thrive on structure, efficiency, and making things work. They know how to reverse-engineer a result and love nothing more than seeing a plan come to life, clean and streamlined.

But they’re often not the ones dreaming up new paths or pivoting quickly. Without a clear direction or strong vision, they can get stuck perfecting systems instead of growing them.

Why This One Shift Will Change How You Grow

If you’ve ever felt like your growth stalled, or like running your business became more draining than energizing, it’s probably because you’re trying to operate outside your natural zone of genius.

Visionaries burn out when they’re buried in backend operations, trying to set up automations and structures they don’t understand.

Strategists get stuck when they’re forced to constantly innovate without direction, chasing ideas that don’t align with the long-term plan.

But when you know which one you are? You can make smarter decisions:

• You can design your role around what lights you up.
• You can hire (or partner with) someone who fills your gaps.
• You can finally stop feeling like you’re bad at business, because it turns out, you’re just playing the wrong role.

So… Which One Are You?

Let’s get super honest. You may have done both roles (most entrepreneurs do). But which one feels natural? What kind of work energizes you, and what kind drains you faster than a dying phone battery?

You Might Be a Visionary If…

• You light up in creative brainstorming sessions.
• You have more ideas than you know what to do with.
• You think in outcomes and experiences, not steps and timelines.
• You procrastinate or freeze when it’s time to organize or plan.
• You often start projects but struggle to finish without help.
• You get overwhelmed by details, systems, or backend processes.
• You love being the face of your brand but hate building the infrastructure behind it.
• You feel frustrated when you’re stuck in “maintenance mode” instead of creating something new.

You Might Be a Strategist If…

• You naturally think in systems, processes, and workflows.
• You love creating order out of chaos.
• You feel most confident when you have a clear plan and know what to do next.
• You’d rather improve and scale an idea than come up with one from scratch.
• You enjoy optimizing how things run, even if no one else sees it.
• You get overwhelmed when there’s no structure, direction, or plan.
• You prefer working behind the scenes to make everything flow more smoothly.
• You find your groove when you’re executing, not imagining.

The “Both” Category (Hi, It’s Me)

There’s also a rare group of us who straddle both worlds. I’m one of them.

Maybe it’s my ADHD brain, or maybe it’s just years of practice, but I’ve learned how to live in both roles: I can dream up the big vision and create the plan to make it happen. That doesn’t mean I’m constantly doing both well at the same time, but it does mean I’ve learned when to toggle between dreaming and building, and more importantly, how to pull myself out of the clouds and into the work.

I have so many ideas. Like, truly, countless business ideas. They come to me at the most random times: while driving, folding laundry, walking through Antique shops. I love that part of me. That energy is fun. It makes me feel alive. It’s the spark that keeps things exciting.

But the truth is, if I lived only in that world, nothing would ever get finished. Ideas would stay in my notebook, filed under “someday,” while life continued on. And I’ve learned that dreaming doesn’t pay the bills, executing does.

So I’ve made peace with the fact that while I’m both, I have to choose which role to live in the majority of the time. For me, that looks like spending about 10% of my time in that visionary space. Letting myself dream, explore, be curious, and inspired. And then 90% of the time? I pull myself into my strategist side.

That’s where the real momentum happens.

That’s where I get to build the systems, write the workflows, map out the project timelines, and start taking small, doable steps toward the fun idea I had. That’s where businesses are born, and scaled.

I go through this cycle throughout the year.

There are seasons where I need to feel more inspired, more awake. In those times, I lean into the visionary role again. I zoom out. I imagine. I ask what’s next. Sometimes I look at a current business venture and dream up a new offer, a new brand extension, or a new way to reach people. And sometimes, yes, I even start something entirely new.

But I know that if I don’t return to the builder in me, none of those things will go anywhere.
So I let the visionary spark the flame, but the strategist in me keeps it burning.

That balance, that cycle, that awareness, it’s what allows me to keep creating and building without burning out or feeling like I’m constantly starting over.

And if you’re someone who relates to both roles, I encourage you to ask: Which one am I best at staying in long enough to create real momentum?

That’s probably your core zone. And knowing that will help you decide how to spend your time, and who to bring alongside you for the parts you don’t want to stay in forever.

Why Knowing This Helps You Grow Faster

When you build a business aligned with your strengths, you spend less time second-guessing and more time executing. You stop trying to “get better” at the things that make you miserable and start building support systems around them instead.

Here’s what it looks like when you embrace your zone of genius:

For Visionaries:

• You can stay focused on content, connection, brand, and customer experience.
• You can hire or partner with a strategist or integrator to implement your ideas.
• You get to move faster because you’re not stuck building everything from scratch.
• You feel more free because you’re no longer managing every moving piece.

For Strategists:

• You can focus on making things work better, smoother, and more efficiently.
• You can partner with a visionary who brings creative energy and growth ideas.
• You stop spinning your wheels on marketing or creative direction and start executing with clarity.
• You feel peace knowing there’s a clear mission behind what you’re building.

A Real-Life Example

When I stepped into my client’s business a few months ago, it wasn’t just a new project, it was a perfect alignment.

She’s a true visionary. Full of passion, creativity, and insane talent. She sees the big picture so clearly, and she’s magnetic in her zone. But she also felt overwhelmed. Like she was chained to a business she loved, spending all her time doing backend tasks that drained her joy.

That’s where I came in. Everything that frustrated her, building systems, creating workflows, strategizing how to scale, those were the things I genuinely love to do.

Together, we’re both thriving. She gets to spend her time doing what she does best, knowing that someone she trusts is building the foundation behind the scenes. I get to work in my zone of genius, knowing I’m helping her business grow in a way that’s sustainable and aligned.

It works because we’re different. And because we know it.

Who You Need by Your Side

Once you know what you are, the next step is figuring out who compliments you.

If you’re a Visionary, look for people who:

• Are grounded and detail-oriented
• Know how to take initiative and execute
• Ask clarifying questions and crave clarity
• Think in processes, plans, and systems

If you’re a Strategist, look for people who:

• Bring creative energy and aren’t afraid to pivot
• See opportunities where others see obstacles
• Keep you focused on the why when you’re lost in the how
• Can articulate and cast vision in ways that draw others in

Whether it’s a business partner, a project manager, a creative director, or a VA, look for people who fill the gaps, not mirror your strengths.

Build From Where You Shine

You don’t need to be everything to everyone. You don’t need to learn how to be great at the parts of business you secretly hate. You just need to get radically honest about what you’re great at, and build from there.

The more you know yourself, the better decisions you’ll make. The stronger your collaborations will be. The faster your business will grow.

So ask yourself:

• What am I really good at?
• What lights me up?
• What drains me?
• What kind of support would change everything?

Because the sooner you start building your business around what you do best, the sooner you’ll create something that actually works for you—not just your customers.

And that? That’s the kind of growth that lasts.

I think we all do this in our own way. For me, it’s my website. No matter how many other things are on my to-do list, I always find myself going back to tweak, rearrange, or rewrite something on there. It doesn’t matter that it’s already functional or that the last update was just a week ago. Something about it keeps pulling me back in.

Maybe it’s because Showit makes it so easy. Maybe it’s my creative brain trying to convince me that it’s a “productive” use of time. Or maybe, deep down, it’s because perfecting it feels safer than moving forward.

The funny thing is, in every other area of my business, I’m usually great at staying focused. I love crossing things off a list. I love building systems that keep me moving. I don’t often get stuck in indecision.

But when I talk to friends or clients, I’ve realized this is something a lot of people struggle with. The difference is, most of the time, they don’t even realize they’re stuck.

They just keep going back to the same task over and over, telling themselves it’s not ready yet. That one more tweak will make it better. That with a little more time, it’ll finally feel right.

As someone who’s wired to move forward, I wanted to understand this better. Because if so many smart, capable women are getting caught in this loop… what’s really going on?

Is This You, Too?

Have you ever reopened a finished project just to fix “one more thing” (or worse re-do the whole dang thing just because)?
Do you find yourself constantly reworking content, offers, emails, or designs you’ve already marked as done?
Are you waiting for the moment when it finally feels perfect enough to share?

You’re not the only one.

What you might not realize is that what feels like fine-tuning can actually be a form of resistance. It’s perfectionism in a cozy sweater. It’s fear pretending to be focus. And it might be holding you back more than you think.

In this post, I want to unpack why we get stuck in this loop, how it quietly chips away at our progress, and the mindset shift that helped me finally break free from it.

A 2022 study published in the Journal of Behavioral Decision Making found that over-analyzing decisions leads to more stress, lower confidence, and reduced satisfaction. Even when the outcomes are better. Which means the more you go back to something, the less peace you’re likely to feel about it.

Let’s change that.

Why We Keep Going Back

It might seem like a small thing, but the tendency to revisit a task over and over can seriously slow your growth as an entrepreneur. And most of the time, it isn’t about the task itself.

Here’s what might actually be going on:

1. It feels safer than starting something new
Launching a new offer? Pitching a client? Sharing something vulnerable on social media? All of that comes with uncertainty. Going back to what’s familiar feels like work, but it’s actually avoidance.

2. You care a lot (and that’s beautiful)
You want it to be right. You want it to reflect your heart. You want it to make an impact. That level of care is a gift, but if it turns into over-editing, it can start to steal your momentum.

3. You’re stuck in a loop of self-doubt
If you’re constantly questioning whether something is good enough, you’ll never feel ready to release it. That loop can disguise itself as being detail-oriented when really it’s about confidence.

4. You’re addicted to the feeling of “almost ready”
The in-between can be comforting. It’s the space where you can keep creating without being exposed to feedback. But staying there too long prevents the real growth that comes from sharing your work.

The Mindset Shift That Set Me Free

I had to ask myself one day, while staring at my website’s homepage for the fiftieth time—what am I really looking for here?

Was I trying to make it better? Or was I trying to avoid moving on?

That was the aha moment. I wasn’t editing because something needed to be fixed. I was editing because I didn’t want to deal with the next step.

When I realized that, everything changed.

I gave myself a rule: “Once it’s 90 percent there, it’s done.” Not because I don’t care—but because I care enough to share it before I overthink it to death. And honestly? That decision alone saved me hours every single week and helped me show up with more confidence.

How to Break the Loop (For Real This Time)

You don’t need more coffee or color palettes. You need clarity, courage, and a plan. Here’s how I’ve helped myself (and my clients) actually move forward:

Set a “Done” Boundary

Before you even start a task, decide how many times you’ll revisit it. Give yourself two rounds of revisions. Or set a firm deadline. When you have a stopping point, it’s easier to resist the urge to keep circling back.

Use the 90 Percent Rule

Perfection is the enemy of done. If it’s 90 percent solid and you’re just fussing over little tweaks, it’s time to call it complete. That last 10 percent often costs you more time and clarity than it’s worth.

Ask: “What Am I Avoiding?”

Every time you go back to a project that’s technically finished, pause and ask what the real reason is. Are you afraid to launch? Nervous about feedback? Naming it is the first step in breaking the pattern.

Create a Safe Space for Imperfection

Set a future date for updates. Instead of trying to perfect everything now, plan to revisit it in 90 days. This gives your brain peace of mind, and gives your work room to breathe.

Focus on Forward Motion

When in doubt, move on. That doesn’t mean rushing, it means trusting. Forward motion is where clarity, feedback, and growth live. Don’t wait until something’s flawless to let it be seen.

Give Yourself Permission to Be Done

Here’s the thing. Some of the most impactful work I’ve ever put out into the world was not perfect. But it was honest. It was helpful. And it was shared.

That’s what people need from you. Not more polish. More presence. More truth. More of you, showing up as you are, right now.

So if you’re stuck in the loop, of redesigning, rewriting, or revisiting something that doesn’t need your energy anymore, let this post be your sign to move on.

Tired of Going in Circles? Billi Was Built for This.

Okay… shameless plug incoming. But only because it fits so perfectly.

If this loop feels familiar, constantly circling the same tasks, trying to keep your business organized in your head or across five different apps, I want to introduce you to something we just launched and are ridiculously excited about.

It’s called Billi, and it’s the CRM I wish existed when I started.

Billi is simple, clean, and actually helpful. It keeps everything… clients, invoices, contracts, bookings, and more, in one place so you can stop spinning your wheels and finally move forward.

It wasn’t born from a desire to build a big tech company. It was born out of our real-world need for a tool that makes running a business easier. And honestly? We nailed it.

No monthly fee. Just a tiny 1% of your invoices. That’s it.
Built by entrepreneurs, for entrepreneurs.
No fluff. Just the features you actually use.

If you’re tired of circling the same systems and just want something that helps you do the work and get on with your life, Billi might be exactly what you need.

Come check it out (and be one of the first to use it): www.hellobilli.com

Because moving forward in business shouldn’t feel so complicated.
And with Billi—it won’t.

Finding your voice as a business owner can feel like trying to find your footing on a moving train. You know your message matters, but putting it into words that sound like you (and not a generic and bland)? That’s a whole different challenge.

That’s exactly why writing styles inside Wordsmith exist.

Because you deserve content that sounds like you on your best day—confident, clear, connected. Whether you’re witty or warm, polished or punchy, your writing voice is the heartbeat of your brand. And when it’s aligned? Your message finally lands.

Meet the Wordsmith Writing Styles

We created a collection of writing styles to help you create content that doesn’t just look good—it feels like you. Here’s a peek inside:

Wordsmith Tone

This is our default—and it’s the one closest to my own voice. It’s conversational and friendly, educational without being stuffy. Think of it like grabbing coffee with someone who’s really good at what they do but never makes you feel behind. It’s warm, it’s real, and it’s built to connect.

Friendly

This tone is warm, lighthearted, and easy to love. It feels like chatting with your best friend who always knows what to say. It’s perfect for personal brands, service providers, and anyone who wants to make their readers feel like they’re part of something special.

Professional

Polished, clear, and confident. This style works great for those who want to be taken seriously without sounding robotic. It’s structured and sharp, but still approachable. Think: trusted advisor, poised and prepared.

Heartfelt

This one pulls from the heart. It’s soft, reflective, and perfect for moments when you’re sharing your mission, your why, or a behind-the-scenes story. It leans into vulnerability in a way that creates deep connection.

Witty Writing Style

Quick, clever, and full of personality. Witty is your go-to if you like to add a bit of spice to your sentences. It’s confident and creative, with just enough bite to keep things interesting.

Luxury Writing Style

Smooth, refined, and elevated. The luxury style is all about minimal elegance. It’s less is more—but every word is intentional. Ideal for high-end brands, creatives, or anyone positioning themselves as premium.

Persuasive Writing Style

Strategic and purposeful, persuasive writing guides your reader toward a decision—without ever feeling pushy. It’s for the business owner who wants to sell with confidence, rooted in value, clarity, and trust.

Sarcastic Writing Style

This one doesn’t hold back. It’s bold, snappy, and says what everyone else is thinking. A little edgy, always entertaining. Perfect for brands with a sense of humor and zero tolerance for fluff.

Unfiltered Writing Style

Raw, real, and unafraid. Think of this one as your inner Girlboss unleashed. It doesn’t tiptoe or soften the truth. It’s bold, direct, and 100% you, with a message that demands to be heard.

Not Sure Which One Feels Right? We’ve Got You.

One of our favorite features inside Wordsmith is the Writing Style Quiz—because sometimes the hardest part is knowing where to start. In just a few minutes, the quiz helps you uncover your natural voice and builds a writing style that feels tailored to you.

And if you’ve already got a tone or voice you love? You can upload your own prompt and use Wordsmith to match it. This isn’t about forcing you into a box—it’s about creating content that feels as personal and true as the work you’re already doing.

Your Voice Deserves to Be Heard (And Sound Like You)

At the end of the day, your words are how people connect with your business. They’re how you show up, share your story, and build trust. And now—with Wordsmith—you don’t have to figure it out alone.

You just have to pick your style and start writing.

Or better yet? Let Wordsmith write with you.

Try the quiz, test the tones, and finally find a writing style that sounds like home.

This Isn’t About Sounding Perfect. It’s About Sounding Like You.

There’s no “right” way to write your captions, emails, or blog posts. What matters most is that when your audience reads your content, they feel something. That they hear you.

Wordsmith was built to help you uncover the version of your voice that is already inside you. And with our writing styles, quiz, and content tools, you get to write like you—with a little support along the way.

So, no matter where you are in your journey—whether you’re just finding your rhythm or refining what already works—know this:

There’s a place for your voice here.

And we can’t wait to hear it.

Change isn’t something we’re always ready for. Sometimes it feels like a gentle nudge, other times a full-blown shove. Sometimes we’re the ones initiating it, leaning into a new direction with excitement. And sometimes, it arrives like an uninvited guest, forcing us to pivot when we least expect it.

I’ve been through both. In business and in life.

I can still remember the day I decided to walk away from full-time portrait photography. For years, I poured my heart and soul into that work—capturing families, newborns, weddings. My days were filled with editing sessions, weekend shoots, and late-night uploads. And in many ways, it was a dream come true. But over time, that dream began to change.

My kids were growing up, and I was missing too much. I craved slower mornings, family weekends, time at home, the freedom to just be. The thought of letting go of something I had spent so many years building was terrifying. What would that even look like? Would people think I was giving up? Would I regret it?

But deep down, I knew: it was time to pivot.

The Weight of Staying the Same

I think there’s a misconception that changing course means we’re inconsistent or unsure of what we want. But what if the real inconsistency is staying somewhere that no longer feels right?

Because here’s the truth: staying the same when everything inside you is urging you to change? That’s exhausting.

It’s like holding your breath underwater—tight, tense, unsustainable. You can only hold on for so long before you have to come up for air.

In business, that has meant letting go of things that once felt like my entire world. It meant shutting down projects that weren’t working, walking away from offers that didn’t align, and starting over when I wasn’t ready.

And each time, I thought it might break me. Each time, I wondered if I was making a mistake. Each time, I was reminded that it’s okay to let go of what once was to make space for what could be.

The Uncertainty of the Pivot

Here’s the part we don’t talk about enough: even when you know a change is necessary, it doesn’t mean it’s easy. There’s fear. Doubt. Uncertainty.

And even now, I still feel it.

As a business owner, the landscape is always shifting. What works today might not work tomorrow. What once felt aligned might start to feel heavy. And in those moments, the question isn’t, “Should I change?” but rather, “Can I be brave enough to trust whatever comes next?”

Bravery isn’t about feeling ready. It’s about moving forward even when you don’t have all the answers.

The Beauty in Not Knowing

I often think about those early days of photography. How my camera felt like an extension of my heart. How I was terrified to start but did it anyway. And how that one decision opened doors to so many others.

Because change is like that. It’s a door. And we can’t always see what’s on the other side. But sometimes, the things we’re most afraid to let go of are the very things that lead us to where we’re meant to be.

Today, my life looks nothing like it did back then. I spend my days building things I love—writing, creating, connecting with other business owners. And yes, there are still moments when I wonder what might have happened if I stayed where I was. If I would have listened to everyone who told me to stay the same. If I kept holding on to something that no longer felt like mine.

But then, I look around. I see my kids running through the house in the middle of a weekday. I see the projects I get to work on that light me up. And I remind myself that every change I’ve made—every pivot, every letting go—brought me closer to a life that feels more like me.

So, if you’re standing at a crossroad, unsure of what to do next, let me remind you:

You don’t need permission to change. You don’t need a perfect plan. You don’t need to wait until you feel ready.

Maybe you’re feeling the urge to change—knowing something doesn’t feel right anymore, even if you can’t quite put your finger on it. Or maybe life has shoved you into a new direction without your consent, and you’re scrambling to keep up. Both are hard. Both are uncertain. Both require courage.

But here’s the thing: it all comes down to one truth—you’ll figure it out.

Trust it. Lean into it. And know that even when it feels scary, even when you don’t know what’s on the other side—sometimes the biggest breakthroughs come from the things we didn’t plan for.

Let me just say this right off the bat: I’ve never been the kind of person who could just do one thing. I run multiple businesses. I build things from scratch. I pivot, I create, I explore new ideas like a kid with a blank notebook and a brand new set of colored markers.

And you know what? I love it that way.

Some people hear that and say, “Wow, that sounds exhausting.”

But to me? It’s energizing—because I’ve learned how to do it without burning out.

If you’re someone who’s multi-passionate too, you know the feeling. Your mind is full of ideas. You’ve got dreams in one hand and a to-do list in the other. And while it’s a beautiful thing to be creative and curious and excited about more than one path… it can also feel a little chaotic if you don’t have a system in place.

Because here’s the truth: When you’re multi-passionate and disorganized, it starts to feel like you’re constantly running in circles.

You’re working hard—sometimes really hard—but you’re not seeing the kind of progress you want. You’re pouring your energy into so many different places that nothing feels like it’s truly moving forward. You feel pulled in multiple directions. Unsure which idea to run with, which task to prioritize, which business needs your attention the most.

You sit down to work and freeze—not because you don’t have ideas, but because you have too many. And that kind of overwhelm? It can lead to burnout, second-guessing, and spinning your wheels without ever gaining real traction.

The good news? It doesn’t have to be that way.

The moment you put a structure in place—the moment you start mapping out your ideas, organizing your projects, and planning your time with intention—you go from scattered to strategic.

From overwhelmed to in control.

From “I’m doing everything and nothing is working,” to “I know exactly what to focus on this week.”

That shift is powerful.

So today, I want to talk about how to find your focus when you’re multi-passionate—without forcing yourself to pick just one thing. Because you don’t have to. You just need to be a little more strategic about how you manage it all.

First, Let’s Redefine “Focus”

We tend to think of “focus” as choosing one thing and sticking with it forever.

But for me, focus means being intentional with my time and energy. It means knowing which hat I’m wearing today, and giving that version of me the attention it deserves—without guilt that I’m not doing everything at once.

I think focus is less about narrowing your dreams, and more about designing your life and business in a way that lets you pursue them well.

Why I Love Being Multi-Passionate (and How I Make It Work)

I’ve built a life and career around multiple ventures—each with its own purpose, audience, and strategy.

From digital products to content strategy, from writing to tech development (hello, Wordsmith 👋), I’ve learned to switch gears without losing momentum. But here’s the key:

👉 I don’t treat every business like it’s happening all at once.

I map out my year. I segment my focus. I batch my work.

I honor the seasons each venture is in—and I build my plans around that.

And that makes all the difference.

My Go-To Tips for Finding Focus as a Multi-Passionate Business Owner

1. Separate Your Work Into Buckets

I think of each business or passion as its own “bucket.”
Each one has:

• Its own goals
• Its own to-do list
• Its own content and strategy

I keep them visually separate in my Airtable dashboards, which helps me stay out of that messy middle where everything blurs together. When I’m in Wordsmith mode, I’m in Wordsmith mode. When I’m building a brand new business, I’m fully there. No hopping back and forth.

2. Use Time Blocking (But Really Really Loosely)

Time blocking changed the game for me. I plan my week in chunks—sometimes full days dedicated to one project, sometimes half-days depending on what’s needed.

But here’s the trick: I give myself margin.

I’m a mom of four. Life is not predictable. I build flexibility into my system so I don’t fall apart when my toddler needs extra snuggles or we decide to go apple picking on a Tuesday. I remind myself that I built this business because I wanted freedom to live life on my own terms. That also means like being able to be flexible at home.

3. Know What Season Each Business Is In

Not everything needs to grow at the same time.

I’ve learned to ask:

• Is this business in a growth season?
• Is it in maintenance mode?
• Or is it still in the idea stage?

That clarity lets me know where to put my energy—and where it’s okay to hit pause or coast.

4. Map Out the Big Picture First

At the start of every year, I map out the yearly vision for each project.

Then I break it into quarters. Then into months. Then into weeks.

That big-picture vision keeps me grounded.

Even when I’m knee-deep in one business, I know the others aren’t forgotten. They’re just waiting for their turn in the spotlight.

5. Let Each Passion Support the Others

Your passions aren’t random.

They’re connected. The skills you learn in one area almost always elevate the others.

For example:

• My experience in content creation helped shape Wordsmith.
• My understanding of passive income led to new strategies for my Pinterest ads.
• My love for writing spills into every corner of every business.

Nothing is wasted. Every piece fits together in ways you might not see at first—but they will.

You Don’t Have to Pick One Thing. But You Do Need a Plan.

I used to feel like something was wrong with me because I couldn’t just “niche down” and do the one thing.

But now? I see it as one of my greatest strengths.

Being multi-passionate means I get to explore, create, and serve in multiple ways. It means I can build sustainable, flexible income streams. It means I stay inspired and challenged.

But the only reason it works is because I got organized.

I found a system that helps me focus on what matters right now, without losing sight of everything else I care about.

And you can do that too.

If you’ve ever been told you need to pick one thing…
If you’ve ever felt “too much” because you have too many dreams…
If you’ve ever worried that having multiple passions makes you messy or scattered…

This is your permission to let that go.

You can be multi-passionate and focused.
You can be organized and creative.
You can build multiple businesses—and do it with joy, clarity, and intention.

Just don’t try to do it all at once.
Map it out. Break it down. Honor the season you’re in.
And give yourself grace in the process.

You can have the most beautifully designed ad, the perfect copy, and an irresistible offer, but if it’s not reaching the right people, it won’t convert. That’s the hard truth about running ads. When I first started running Facebook, Instagram, and Pinterest ads, I made the mistake so many business owners make—I cast my net too wide. I thought that if I reached more people, I’d get more sales. But what actually happened? I wasted money on people who weren’t interested, and my ad spend wasn’t giving me the return I wanted.

That’s when I learned the power of targeting the right audience. Once I dialed in my targeting strategy, everything changed. My ad costs dropped, my conversions skyrocketed, and I wasn’t just getting sales—I was getting sales from the exact people I wanted to attract.

So, let’s dive into how you can target the right audience on ads across Facebook, Instagram, and Pinterest to make sure your money is working for you, not against you.

How to Target the Right Audience on Ads

The key to successful ad targeting is understanding who your ideal customer is and how to put your ad in front of them. Here’s how to do it, step by step:

Step 1: Define Your Ideal Audience

Before you even open up Ads Manager, take a step back and think about your dream client or customer. Ask yourself:

→ Who is my product/service for?
→ What problem does it solve for them?
→ Where do they spend their time online?
→ What are their interests, habits, and pain points?
→ What type of content are they engaging with?

Knowing the answers to these questions will help you target your ads with intention instead of just guessing.

Step 2: Use Audience Targeting on Facebook & Instagram

Facebook and Instagram offer some of the most powerful audience targeting tools. Here’s how to use them:

• Custom Audiences – Target people who have already interacted with your business. This includes your email list, website visitors, and people who have engaged with your content. (This is gold for remarketing ads!)
• Lookalike Audiences – If you already have a strong customer base, Facebook can find similar people who are most likely to convert.
• Detailed Targeting – Choose specific demographics, interests, and behaviors. You can narrow it down to things like job titles, hobbies, shopping behaviors, and more.

👉 Pro Tip: Start small! Don’t target broad audiences right away. Instead, refine your targeting to people who are most likely to buy.

Step 3: Master Pinterest Targeting

Pinterest works a little differently than Facebook and Instagram because it’s a search engine, not a social media platform. This means people are actively searching for things, which makes it an incredible platform for ads. Here’s how to use targeting effectively:

• Keyword Targeting – Use keywords related to what your audience is searching for. Pinterest will show your ad to people actively looking for similar content.
• Interest Targeting – You can target people based on their interests and past activity on Pinterest.
• Actalike Audiences (Similar to Lookalikes on Facebook) – Pinterest will find users who have similar behaviors to your existing audience.

👉 Pro Tip: Pinterest is perfect for business owners who don’t have an established audience yet! Unlike Facebook and Instagram, where targeting relies heavily on past interactions, Pinterest allows you to show up in front of people actively searching for what you offer.

Step 4: Start With Your Best-Selling Products or Services

If you’re unsure what to promote first in your ads, start with your best-sellers. These are the products or services that have already been proven to sell.

I see too many business owners get excited about ads and launch them for something new or something they’re excited about—without knowing if it will sell. The problem? You’re running an ad without proof of demand. Instead, focus on products/services that have already converted, and scale from there.

Look at past sales data – What’s consistently selling?
Check engagement – What do people ask about the most?
Think about your customers – What’s solving their biggest problem?

Running ads on something that already sells well increases your chances of success and makes your ad spend worth it.

Why Ads Are a Game-Changer for Your Business

I used to think that I just had to work more, put in longer hours, and constantly hustle to grow my business. But then I ran my first ad and realized something: for every dollar I spent, I was making $3 back.

Instead of relying solely on organic marketing, I was able to put my offer in front of the right people fast. No more waiting for SEO to kick in or hoping social media posts would gain traction. Ads allowed me to scale my business quickly and predictably.

Just the other day, I spent $11 on an ad and made $470 in return. Now, this doesn’t happen every single day, but it proves why ad targeting is so powerful. When you’re only paying to reach warm leads who have already shown interest in what you offer, the return on investment is huge.

Want to Learn How to Set Up Ads That Actually Convert?

If you’re ready to stop guessing and start running ads that actually bring in sales, my Pinterest Ad Strategy course walks you through exactly how I set up my ads—from targeting, to budgeting, to tracking conversions.

It’s a 90-minute training that shows you step by step how I use Pinterest ads to generate sales consistently.

Inside, you’ll learn:

• How to create high-converting Pinterest ads even if you’re new to paid ads.
• My exact ad setup process, including audience targeting, budget tips, and creative strategy.
• How to track and optimize your ad performance to make sure every dollar spent is working for you.

🎯 Join the course here: Pinterest Ad Strategy Course

Targeting the right audience on ads is the secret to running profitable ad campaigns. The better your targeting, the better your return on investment.

The best part? Once you have the right strategy in place, ads will do the heavy lifting for you—so you can grow your business without spending all your time marketing.

Running ads can feel a little like gambling. You set a budget, launch a campaign, cross your fingers, and hope something good comes out of it. And when the results don’t come? That sinking feeling starts to creep in.

Where is my money going?
Why isn’t this working?
Should I just give up on ads altogether?

I get it because I’ve been there. I’ve run ads that flopped, watched my budget disappear into thin air, and spent way too much time trying to figure out where I went wrong. But once I cracked the code on what actually makes ads work, everything changed. My ads started converting, my budget stretched further, and I built a sales funnel that generated over $600K for just one of my products.

The truth is, ads can be wildly profitable—but only when you know what you’re doing. So today, I’m breaking down the three most costly ad mistakes entrepreneurs make—and exactly how to fix them.

Mistake #1: Running Ads Without a Clear Strategy

Too many business owners throw money at ads without a plan. They boost a post or run a campaign without thinking about why they’re doing it or what they want to achieve. But ads aren’t magic—you can’t just put money in and expect sales to roll out the other side.

What Happens When You Don’t Have a Strategy?

• You waste money on ads that don’t convert.
• You get random traffic that doesn’t actually buy.
• You feel frustrated and convinced that ads “don’t work.”

The problem isn’t the ads themselves—it’s the lack of a clear strategy behind them. Ads should fit into a bigger marketing funnel that guides people from discovery to purchase.

What to Do Instead:

Define Your Goal – Before running an ad, ask yourself: What is the ONE thing I want this ad to accomplish? Are you trying to grow your email list? Sell a product? Get more traffic? Your ad should have a single, clear objective.

Know Your Customer Journey – Your ad should lead somewhere—whether it’s a high-converting landing page, an irresistible freebie, or a sales page designed to convert. A cold audience rarely buys immediately, so think about how your ad fits into their journey with your brand.

Use Targeting to Reach the Right People – The key to successful ads isn’t just getting in front of more people—it’s getting in front of the right people. Use interest-based and behavior-based targeting to reach those who are most likely to buy from you.

Mistake #2: Ignoring the Power of Creative & Copy

Even if you have the best strategy in the world, your ad won’t work if your creative and copy aren’t compelling. Your ad needs to stop the scroll and make people care. If your image is bland, your video is boring, or your copy doesn’t speak directly to your audience’s pain points, they’re going to scroll right past it.

Why Creative & Copy Matter

• First impressions count. People decide within seconds whether they care about your ad or not.
• Pinterest, Facebook, and Instagram are VISUAL platforms. Your ad has to stand out.
• Good copy sells. If your words don’t connect with your audience, they won’t take action.

What to Do Instead:

Use High-Quality, Eye-Catching Visuals – If you’re using Pinterest ads, remember that Pinterest is a search engine for inspiration. Your visuals should be bright, clear, and engaging. Show a transformation or make it clear why your product or service is valuable.

Write Copy That Speaks Directly to Your Audience – Instead of saying “Check out my new course!”, say “Tired of throwing money at ads that don’t work? Here’s how to fix it.” See the difference? Your copy should address your audience’s pain points and position your offer as the solution.

Test Different Versions – Small tweaks can make a huge difference in performance. Try different images, headlines, and calls to action to see what resonates most with your audience.

Mistake #3: Not Tracking & Tweaking Your Ads

Would you ever invest in something without checking to see if it’s working? Probably not. But that’s exactly what a lot of entrepreneurs do with ads. They set an ad live and then never check the data to see what’s working and what’s not.

What Happens When You Don’t Track Your Ads?

• You waste money on underperforming ads.
• You have no idea why an ad isn’t working.
• You miss out on opportunities to optimize and scale.

The beauty of digital ads is that they give you data. But that data is useless if you’re not using it.

What to Do Instead:

Check Your Metrics – Keep an eye on your click-through rates (CTR), cost per click (CPC), and return on ad spend (ROAS). If people aren’t clicking, your creative might need work. If they’re clicking but not converting, your landing page might need optimization.

Adjust as Needed – If an ad isn’t performing well, don’t panic—optimize that ad creative! Try tweaking your audience targeting, switching out your creative, or adjusting your copy. Small changes can make a big impact.

Double Down on What Works – If you find a winning ad, don’t just let it run—scale it! Increase your budget and keep testing small tweaks to make it even more profitable. And TURN OFF ads that are not performing so you can invest more of your budget on ads that are bringing in the best return.

The Bottom Line: Profitable Ads Are Possible

Running ads doesn’t have to feel like throwing money into a black hole. When you avoid these costly mistakes and focus on strategy, creative, and tracking, your ads become a powerful tool for growth.

If you’re tired of guessing and want a proven system to run ads that actually get results, I’ve got you covered.

Learn My Exact Pinterest Ad Strategy

Inside my Pinterest Ad Strategy Course, I’ll show you exactly how I used Pinterest ads to generate over $600K. This isn’t just another course—it’s a step-by-step guide to:

Setting up ads the right way so you don’t waste money
Creating high-converting visuals and copy
Targeting the right audience (so you’re not shouting into the void)
Tracking and tweaking ads for real results

Ready to stop throwing money at ads that don’t work and start running ads that actually make you money?

👉 Check it out here: Pinterest Ad Strategy Course

Because running ads should feel empowering—not stressful. Let’s make your ads work for you, not against you. I’ll teach you everything you need to know in under 90 minutes!

If you have a business, you know creating content can feel like a full-time job. You pour your heart into writing that blog post, designing that Instagram carousel, or crafting the perfect email… and then what? You move on to the next thing, leaving all that hard work behind, never fully tapping into the power of repurposing content to make it work harder for you.

It’s not just about saving time (although that’s a huge bonus), it’s about stretching the life of your content so it reaches more people across different platforms. Because let’s face it — not everyone is seeing your content the first time around.

Ready to make your content hustle for you? Let’s dive into what repurposing content really means, why it’s a game-changer, and how you can do it right.

Why Repurposing Content Is the Secret to Consistency

Did you know that 60% of marketers create at least one piece of content every day? (Source) That’s a lot of time and energy spent on creating — but what happens to that content after it’s published?

Most of the time, it gets buried. And that’s a missed opportunity.

Repurposing content allows you to take that blog post you spent hours on and turn it into:

• An engaging email newsletter
• Pinterest pins that drive traffic
• Social media posts (hello, Instagram!)
• Quick video snippets for Reels or TikToks

The best part? You’re not starting from scratch.

How to Repurpose Content (Without Feeling Repetitive)

You might be thinking: But won’t my audience get bored if I keep sharing the same thing?

Nope. The key is to present the content in different ways that feel fresh and relevant for each platform. Here’s how I personally love to repurpose my content:

I like to start out with a long-form blog post — it’s the foundation of everything. Once I’ve got that cornerstone piece, I create multiple Pinterest pins to drive long-term traffic (because Pinterest is a goldmine for evergreen content!). After that, I send out a newsletter to my email list, sharing the main takeaways and inviting them to dive deeper. And finally — the cherry on top — I turn that content into a few social media posts.

(Although, I’m currently taking a break from social media. But that’s usually how my repurposing funnel looks!)

The best part? It’s all about working smarter, not harder.

📌 Pro Tip: Use a tool like Wordsmith to help you brainstorm content that stay true to your brand voice. (Learn more)

Why You Need to Think Beyond Social Media

Here’s the thing: content on social media has a super short lifespan. According to research, the average lifespan of an Instagram post is about 48 hours. For TikTok? Even shorter. Facebook? A little longer, but still fleeting.

That’s why it’s so important to generate long-term traffic from platforms like Pinterest or SEO-optimized blog posts. These pieces of content keep working for you long after you hit publish — bringing in traffic, leads, and sales while you sleep.

If you’re only relying on social media, you’re missing out on that longevity. So, let’s make your content work harder and longer for you!

Average Lifespan Of Social Media Posts:

TikTok: 15-20 minutes

Instagram: 24-48 hours

X (formerly Twitter): 15-30 minutes

Facebook: 1-2 days

Pinterest: 4 months – years

Google (SEO-optimized content): Years

That’s why it’s so important to generate long-term traffic from platforms like Pinterest or SEO-optimized blog posts. These pieces of content keep working for you long after you hit publish — bringing in traffic, leads, and sales while you sleep.

If you’re only relying on social media, you’re missing out on that longevity. So, let’s make your content work harder and longer for you!

The Benefits of Repurposing Content

Still not convinced? Here’s why repurposing content is worth your time:

🔄 1. More Visibility

Your audience isn’t everywhere at once. Repurposing helps you reach people who missed your original post.

⏰ 2. Saves Time

No need to reinvent the wheel. Repurpose what you’ve already created and get more mileage out of it.

🤝 3. Builds Authority

Sharing your content in multiple ways shows you’re an expert in your field — without feeling repetitive.

Let’s Talk Tools (Because We Love a Good Shortcut)

Feeling overwhelmed by the idea of repurposing? Don’t be. Feeling overwhelmed by the idea of repurposing? Don’t be. I created Wordsmith to help business owners — just like you — make content creation feel easier, more fun, and way more personalized. It’s not just about speeding up the process (although, yes please!). It’s about helping you show up in your most authentic voice.

And guess what? We’ve recently added multiple writing styles to choose from! You can even take a personalized quiz to create a custom writing style that’s uniquely you.

Seriously, it’s my favorite update so far — because no two businesses sound the same, and your content shouldn’t either.

👉 Learn more about Wordsmith here: modernmarket.co/wordsmith

Are you ready to leverage the internet’s favorite search engine to generate an extra $10K+ in monthly revenue? In just 90 minutes, I’ll teach you the key strategies for setting up successful Pinterest ads and targeting your audience effectively. Connect with buyers who are looking for what you have to offer, and let’s 10X your traffic and sales!

CLICK HERE TO LEARN HOW TO SET UP PINTEREST ADS

I spent over 6 months without posting a single thing on social media—no Instagram reels, no Facebook updates, nothing. Just pure, unfiltered freedom and a whole lot of beautiful traffic and sales to show for it. 🎉

This wasn’t just a wild experiment; it was a game-changer for my business. I wanted to see if my business could thrive without the constant stress of social media algorithms. Spoiler alert: it’s still going great.

Here’s the powerhouse strategy: Pinterest Ads, my email list, and organic traffic.With Pinterest Ads, I drive targeted traffic straight to my site. My email list helps me build relationships and make sales without the algorithm stress. And organic traffic is the icing on the cake, thanks to smart SEO strategies.

Ready to learn how to set up your very own Ads?I’ve put together a 90-minute video tutorial on setting up Pinterest ads. This course will walk you through the entire process, showing you how to leverage Pinterest to generate an extra $10K+ in monthly revenue—all without the need for social media posts.With the right strategy, you can place your business right in front of people actively searching for what you offer.

Don’t wait – take control of your traffic and sales with Pinterest Ads. Let’s do this together!

You might be wondering how to use pre-written Instagram captions for your business and if it’s possible to really create captions that work for your business. One of the most common questions I get from customers is: “Exactly how easy is it for me to tailor your Instagram captions to my business?”. That’s what one of my clients, Elise wanted to know, too.

But look what she has to say about using Wordsmith now:

“So happy I saw this on Pinterest! This whole platform is phenomenal, and the Instagram captions that come with it are so well done. I thought it would end up being short captions, but these captions are so much more than that. Plus, they are super easy to customize. I just started using it and already have planned out a whole month of content. (something that would typically take me more than a week to complete!) If you’re thinking about signing up – do it! “

Reviews like this are why I love what I love offering this membership so much.

Let me show you how it works. You might get an Instagram caption like this one:

Pre-Written Instagram Caption Example:

“[Insert product or service/feature] is one of my very favorites. Why? Well, because [insert details of why you love helping clients with this product or service]!

As one recent [client/customer] said in a review, [insert some kind words from a review specific to this product.]

If you’re been interested in [Buying/hiring] then be sure to click the link in my bio to learn more!”

And here are three examples of how three very different companies could customize it to make it perfectly suit their business:

PHOTOGRAPHER:

Using Personal Tone/ Selling Service

Motherhood portrait sessions are one of my very favorites. Why? It allows me to document mothers with their little ones and create keepsake portraits they get to look back on for a lifetime.

As one recent client said in a review, “I will cherish these portraits forever. The way you captured us on film will forever be one of the greatest gifts. I’m not often in photos, and I love that I have so many beautiful photos together.”

If you’ve been interested in booking a session with me, then be sure to click the link in my bio to learn more!

SOLLY BABY WRAP

Using Business Tone/ Selling Product

Our original Baby Wrap is one of our very favorites. Why? Well, because it lets mothers enjoy hands-free babywearing in our buttery soft fabric while increasing connection and reducing infant crying.

As one recent customer said in a review, “I absolutely LOVE this wrap! So happy with the purchase. It’s so soft and holds my infant in place snug. I can get so much done around the house while comforting my little one.”

If you’ve been interested in buying one for you and your little one, then be sure to click the link in our bio to get 30% off your next order!

And one last caption for fun. As I’m sitting at my desk sipping on my Athletic Greens, why not use them as an example?

ATHLETIC GREENS

Business Tone + Selling Subscription

AG1 is our subscribers favorite. Why? Because with 75 vitamins, minerals, and whole-food sourced nutrients in one convenient daily serving. One scoop, 8 ounces of water. It’s all you really need!

As one recent customer said in a review, “I am thrilled with your product. I enjoy taking it every morning. Part of my new routine for my health and energy. So pleased that my physician recommended it.”

If you’ve been interested in buying AG1 then click the link in our bio to learn more and get your first scoop of Athletic Greens. Join the movement #LiveAG1

See just how simple this one Instagram caption was to customize? 

Best of all, each customized caption turned out to be unique. One of the biggest misconceptions about pre-written captions is that everyone will be posting the same captions. This is why I created captions that are easy to customize to who you are and what you have to offer. Therefore, no two people will end up posting the same caption. 

PRE-WRITTEN INSTAGRAM CAPTIONS

Each caption is here to help you talk about who you are and what you have to offer and is incredibly easy to customize. 

It’s important that I make this process as easy as possible for you because I want to help save you hours and improve your social media game without all of the frustration and anxiety you have writing posts alone.

Ready to learn a little more on how to customize these captions? 

I’ve written a short, 5-minute article outlining the step-by-step approach you can take to easily customize our captions to fit your business that goes into a little more detail on using the right tone.

But if you’re an action taker ready to jump right in and give the Wordsmith membership a try, sign up today to get your free trial started HERE. Or head on over to the Wordsmith page to learn more about what you can expect. 

You’ll get instant access to hundreds of professionally written Instagram captions you can use for your business + a social media marketing strategy built directly into the monthly content planner.

There’s no question that social media can be a big help to your business, whether you’re trying to reach current customers or target new ones. There are also many people who say that social media takes up too much of their time, and they don’t feel like they get enough out of the time they spend on it to make it worthwhile. Here are five tips for spending less time on social media without missing out on all the great benefits as a business. These are the same tips I follow when it comes to all my businesses; Modern Market, Wordsmith & The Essential Studio Manager.

THE IMPORTANCE OF USING SOCIAL MEDIA AS A BUSINESS

We live in a digital world. Most people use social media, so if you’re trying to grow your business, you have to be where your customers are: on social media. But there’s more to it than that. It’s no longer enough to just have a Facebook page and hope for people to like it and engage with it—you actually need content and strategies, or you risk losing valuable leads. Take some time out of your day and design a plan that will allow you to maximize your presence without wasting all of your time (or missing out on opportunities). 

WHY YOU NEED AN ONLINE PRESENCE 

There are plenty of reasons why businesses (and individuals) create social media accounts. It’s a way to share content with your audience and spread your business’s name, establish yourself as an expert in your field, network with other businesses or people in your niche, even find a new employee. However, if you’re struggling to keep up with social media while running a business (particularly if you work solo), then it might be time to evaluate how much time you spend on these platforms and how you can still get all the benefits of using social media, without having to spend so much time on social media.

CREATING CONTENT PILLARS

Content pillars are a core component of every successful social media strategy because they take the guesswork out of what to post, making it easy for you to stay on target and have fun with your content. Pillars are relevant topics and themes that keep your audience engaged. The content pillars I’ve always built my content around is: 

1. Personal 
2. Educational 
3. Promotional 
4. Engaging 
5. Passion

Depending on what kind of business you have, you could adjust these content pillars, or change them to something more specific that your audience enjoys.

CREATING CONTENT AHEAD OF TIME 

Write out a schedule for content creation and stick to it. Schedule your social media posts several days or weeks in advance. Utilize tools like Hootsuite, Buffer, or Later to plan content in advance and save yourself time. These apps allows you to create a queue of pre-written posts, which you can then schedule at different times over an extended period of time. This way you’re not having to do all the work on the go and can dedicate one day to plan and schedule all your content. 

TIP: Just because you automate your posts doesn’t mean you can get away with not showing up online. I try to schedule my posts but then push the notification to my phone so I can post it manually and engage during the best time. Which is typically shortly after posting.

SHOWING UP AND ENGAGING WITH YOUR AUDIENCE

Let’s not forget one of the most important ways to participate in social media is to simply show up. Engaging with your audience requires you to use social media as a place for interaction and presence, even if it doesn’t directly lead to sales or customers. Using it only for promotion means you’re missing out on half of its value. Let’s not forget what makes social media great. It’s a place you can connect. Although I’m all for planning ahead and scheduling my posts in advance, one thing I won’t ever miss (or outsource) is the opportunity to show up and connect with real people. 

 Promoting your business or brand on social media is important, but it’s just one use of a diverse and valuable tool. You’ll get more out of it by showing up and connecting with people in your industry on a regular basis. Even if you’re not being asked for advice or solutions, being there to support and encourage others can help build relationships that lead to collaboration later. Sometimes all you need to start is an introduction, so never be afraid to say hi!

EMAIL MARKETING VS SOCIAL MEDIA MARKETING

It’s obvious—email marketing is one of, if not THE, most effective ways to reach customers. If you’re hoping to spend less time on social media, then getting your email list started might also be a really great idea. I learned a valuable lesson after spending years building up my Facebook fan page (back when we could still reach our followers organically) and overnight losing that connection when Facebook pushed new changes on who saw our content. I promised myself I wouldn’t make the same mistake with Instagram or any other social media platform. Instead, I used social media but focused more on building my list. A direct connection to my customer and clients. Thanks to my list, I was also able to spend less time on social media, but still reach my audience directly anytime I sent an email. Email marketing is also just one piece of the marketing puzzle, but a piece that I truly enjoy utilizing. 

LIMITING TIME ON SOCIAL MEDIA CAN HELP YOUR BUSINESS

Many entrepreneurs say that social media is addictive, and believe it’s holding them back from focusing on what really matters. By spending less time on Facebook and Instagram, you’ll be able to invest more time in other areas of your business—and get much more done in your day-to-day operations. Start by determining how much time you currently spend on social media each day, then figure out if that is the best way forward. Figure out how much time you really need to spend on social media, and then make that your goal. Often enough, when it comes to social media it’s easy to let those quick 5 minutes turn into two hours. By being more aware of how we spend our time on social media, we become more productive with how we spend our overall time. 

IT’S OK TO NOT ALWAYS WANT TO CREATE CONTENT 

Being on social media is important because it provides another way for people to engage with your brand and business. But just because social media plays a big role in how we market our business these days, doesn’t mean we should feel obligated to spend all our time on it. I’ve actually had more success with marketing by being less on social media because it’s allowed me to focus my time on other parts of my marketing strategy that so often got pushed to the side. Remember: Social media marketing is just one tiny piece of the marketing game. There are many other ways you can go about marketing your business. What’s most important is that you find a way to market your business in a way that you enjoy. If social media isn’t at the top of your list, then stop making it such a huge priority and instead focus on marketing you enjoy. 

Thankfully, I specialize in creating social media captions that can easily be customized to who you are and what you do. They are perfect for any kind of business owner ready to start showing up online consistently.

WORDSMITH SOCIAL MEDIA CAPTION EXAMPLES:

1) BIG WARM HELLO (PERSONAL)

I haven’t introduced myself on here for a while so I thought I’d do that again. A big warm hello to all of you  My name is [name] and I’m the [girl, woman, man driving force, dreamer] behind [your business name].

When I was [age or time in your time] I fell in love with [what you do] after [an experience that helped you find your passion] and in [year you started your business] I decided to go for it and [your business name] was born.

I spend most of my days [what you typically do for your job] and love every minute of it. For me, what I do is so much more than just a job, it’s something I picture myself doing for years to come because it allows me to [your favorite part of what you do], and I honestly couldn’t imagine doing anything else.

I’m also a [something else you are, parent, mom, occupation] and obsessed with [something you love to do, like spending time with your family, drawing, reading, etc.] in my free time.

I’d love to get to know you a little better, comment below and come say hello and tell me where you’re from, it’s always so much fun to see where everyone is!

2) THE PERFECT FIT  (EDUCATIONAL)

What’s the number one thing you look for when you’re searching for the perfect [enter your job title]? Is it [list a few things like price, style, location, personality, etc]? If you’ve been looking for a [your job title] you’ve probably realized that it can be a little overwhelming at times and I’m here to help you in your search with my 5 best tips on finding the perfect [your job title]! 

[offer tips to help them in their search. ex; if you’re a photographer you might mention that they should view their portfolio to see if they have the right style, or that cheaper prices can sometimes be a red flag]
1. [Tip number one]

2. [Tip number two]

3. [Tip number three]

4. [Tip number four]

5. [Tip number five]

I hope these little tips help you with your search. If you’d love to talk more about hiring me as your [job title] then shoot me a message! I have a few [available appointments, spots, sessions, etc] in the next [week, month, year] and would love to send you some more information to see if we’d be a great fit! 

3) WHERE ARE YOU FROM (ENGAGING)

I’d love to know; where are you from? There are so many new faces, and it’s always fun to see where everyone is located! Most of you probably know, but I live in [your current location] and have been calling this beautiful place home for [how many years you’ve lived there].

Near or far, comment and below and let me know where you’re from!

FREE INSTAGRAM CAPTIONS

You can get a whole month’s worth of social media captions when you sign up for the free trial for Wordsmith. A platform dedicated to helping business owners create great content. I publish new content for you to use every single month!

If you’re a business owner, spend less time on social media without missing out on any of its benefits and be more productive with how you use social media to grow your business.  This will in turn help build your brand and give you back valuable time.  Start by creating daily, weekly, monthly and quarterly goals for yourself on social media so that you can track your results over time. You don’t need to spend hours each day managing your social media pages. Sometimes it comes down to using these marketing tools more efficiently to get the most out of them. 

I’ve always been one of those people who wanted to do as much as possible, as fast as possible. Which sounds great in theory but doesn’t actually work so well in practice. Over the years, I’ve learned the value of batch working. Which has helped me become significantly more efficient in my workflow. Now I have far more time available to dedicate to the things that really matter.

In the world of startups and entrepreneurs, working longer hours means you’re working harder. But it doesn’t necessarily mean you’re getting more done or spending your time in the most effective way possible. In fact, working too much can become counterproductive. As your brain will start to lose focus, and you’ll waste time on unnecessary activities. (Like checking your Facebook notifications or refreshing Instagram). If you want to be productive, learn how to batch work. This way you’ll get more done each day with less stress and fatigue.

WHY ENTREPRENEURS SHOULD LEARN TO BATCH WORK

Entrepreneurs are well-known for working long hours—and that’s a good thing. But, entrepreneurs often struggle with not enough time in the day. They often find themselves not getting enough time for other important things. (Like sleep or exercise, and not spending enough time with family and friends). However, entrepreneurs can learn to manage their time better.

Here’s how: By learning how to batch work. 

WHAT IS BATCH WORK?

In a time where everyone is expected to be available all of the time, batch working can give you valuable control over how much work you take on in a given period. If you’re strapped for time and need more things done in less time, batch working is an excellent way to get stuff done. This also frees up your mental capacity so that when you are not on duty for one specific task, you can focus on other aspects of your business. Here’s what we mean:

Let’s say you find yourself spending a lot of time doing many tasks throughout your workday; you bounce from checking emails to a client call, then work on a new blog article, jump on IG or Facebook for a few minutes, all while searching the internet for something you need. You’re doing A LOT all at once every day.

WHY DOES BATCHING WORK SO WELL?

Batch work, on the other hand, divides specific time-consuming tasks (like checking your emails, responding to clients or writing IG captions) into a set time frame. During this time, you focus only on that one task. 

By dedicating time to doing only one thing, you become more focus and more efficient in the work you do. 

For my business, I’ve learned to batch work for many different things. One of the main ones is writing social media captions. Something that used to take me so much time! As someone who writes social media content for others (in the Curated Captions Membership). I’ve learned that I write better when I have a set amount of time to just sit and write and really focus only on that one thing. I turn off my phone and remove all other distractions. Instead of writing one caption per day, I spend a few hours and write ALL captions for the months. Now that task is not something I need to do daily, and the work I produce is far better because it was created with 100% of my attention.  

BATCH WORKING FOR EFFICIENCY

The idea of batch working involves breaking down work into manageable chunks. Business owners who successfully incorporate batch working into their schedule say they now spend less time worrying about their to-do list and more time actually getting things done. It’s a matter of learning how to manage your energy rather than an endless stream of tasks. It may be tough in the beginning—and definitely requires some discipline—but after a few weeks or months, you’ll likely begin to notice that you have days where you just get loads done with very little procrastination.

WHAT IS TIME BLOCKING

This is when you schedule chunks of time for specific tasks. The idea behind it is that if you block off time for each task, you can accomplish more during your workday since you’re not trying to multi-task or manage distractions. Block off uninterrupted times in your calendar specifically for certain activities. Schedule appointments with yourself, basically. If there are times during your day where you tend to get distracted or find yourself unproductive, blocking them out could help keep you on track. For me, time blocking & batch editing go hand in hand. 

THE POWER OF BATCH WORKING + TIME BLOCKING

Entrepreneurs are often so busy jumping from one thing to another that they don’t even realize when they might be falling behind. Using time-blocking in your schedule allows you to see exactly how much time you’re spending on each task, and when you can allocate more time to something that needs it. When used alongside batch working, entrepreneurs can be more efficient at work than ever before!

How you can batch work and get more done in less time

There’s a lot of flexibility when it comes to how you want to manage your time and still get a lot done. Find a method that works for you and stick with it. For example, say you check email only one time per day—during the morning. Keep that routine daily (or weekly, or monthly depending on what the task is).

START BATCH WORKING TODAY!

You’ve heard of The 4-Hour Workweek—but what about a 4-hour workday? What if instead of working for eight hours, you worked just four hours in the morning, leaving the rest of your day free for personal activities or even working on another project? It might sound crazy at first, but batching can save you an incredible amount of time—and could be one of your best tools for moving forward in reaching your biggest goals!

Speaking of getting more done in less time, I have plenty of resources to help you with your business. If you’re interested in becoming my newest client (and letting me write ALL your IG captions every month), then head on over to the Wordsmith to learn more!