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Facebook Ads + 5 Tips To Get You Started

A question I often get is about Facebook Advertising. Does it work? Is it worth it? It’s something people email me about, ask me on Facebook, discuss in my private Facebook group. After publishing my income reports and showing that I spent money on advertising, it has brought even more questions my way, and I’m so excited to answer them today. 

Most of you who are reading this probably have tried to use Facebook advertising and either lost money or quickly booked some new clients. This article is here to tell you exactly what will make your Facebook ads work, what won’t.

I have spent plenty of money on Facebook advertising. Plenty of losses and gains. I’ve spent money on ads that brought me nothing but negativity and money on ads that have connected me with some passionate creatives and made it possible for me to scale my business. There are so many possibilities with advertising, and what I think is most important is understanding how they can work for you.

I have made over a million with my business promoting different products and services, including Lightroom Presets, Social Media Captions, and even CRMs. Much of that money was made before ever spending a penny on Facebook. Before spending money on advertising, I had many months making anywhere from $10,000 to $14,000 a month without spending a single dollar in any digital advertising. Facebook advertising wasn’t even an option for me when I started my business, and I surely didn’t have a large enough budget to ever consider investing in any type of advertising when I first got started. So with that being said, let’s dive into what works and how to avoid possible BIG financial mistakes.

Sunday, September 12th, 2021

Why Your Blog Still Matters (Even in the Age of AI)

Thursday, July 31st, 2025

I keep hearing from other business owners who are questioning whether their blogs still matter. With AI tools like ChatGPT answering questions instantly, there’s this nagging worry that maybe blogging has lost its magic. Maybe people won’t visit our websites anymore. Maybe our carefully crafted content will just collect digital dust. But here’s what I want you to know: your blog isn’t just surviving in this AI era. It’s working in a totally new way. And if you’re not treating your blog as your most powerful marketing tool right now, you’re missing out on one of the biggest opportunities of our time.

The Plot Twist Nobody Saw Coming

Let me blow your mind for a minute. While everyone’s panicking about AI replacing human connection and creativity, something incredible is happening behind the scenes. Those AI tools that people are using to get instant answers? They’re not pulling information out of thin air. They’re being trained on content that real humans like you and me have created.

Your blog posts, your insights, your unique perspective on your industry. All of that becomes part of the knowledge base that AI systems learn from. So when someone asks ChatGPT about your area of expertise, guess whose content might be influencing that response? Yours.

This means the more you blog, the more you’re feeding these systems with your expertise. And here’s the beautiful part: AI systems are getting better at directing people back to original sources. They’re not just giving generic answers anymore. They’re saying, “Hey, for more detailed information about this topic, check out this amazing resource,” and pointing directly to your website.

Your Blog Is Your Digital Real Estate Empire

Think about your blog for a second. It’s not just a collection of posts. It’s your own little corner of the internet where you get to set the rules, control the experience, and build genuine relationships with your ideal clients.

Social media platforms can change their algorithms overnight. Email platforms can shut down. But your blog? That’s yours. It’s like owning prime real estate in the digital world, and every single post you publish is like adding another room to your empire.

When you create valuable content on your blog, you’re not just writing for today’s readers. You’re creating assets that will work for your business for years to come. That blog post you wrote six months ago? It could be the reason someone discovers your business next year. It could be the piece of content that convinces them you’re the expert they’ve been looking for.

The Trust Factor That Can’t Be Replicated

Here’s something that no AI tool can replicate: your personal story, your unique experiences, and the genuine connection you build with your audience through consistent, valuable content.

When someone lands on your blog and reads post after post of helpful, authentic content, something magical happens. They start to trust you. They begin to see you as the go-to expert in your field. They feel like they know you, even before they’ve ever had a conversation with you.

This trust-building process is what transforms casual readers into loyal clients. It’s what makes people choose you over your competitors. And it’s something that happens naturally when you show up consistently with valuable content that speaks directly to your audience’s needs and desires.

The SEO Gold Mine You’re Sitting On

Let’s talk about search engine optimization for a hot minute, because this is where your blog becomes an absolute powerhouse. Every blog post you publish is an opportunity to rank for keywords that your ideal clients are searching for.

But here’s the thing about SEO that most people get wrong: it’s not about stuffing keywords into your content and hoping for the best. It’s about creating genuinely helpful content that answers the questions your audience is actually asking.

How My Business Became Profitable Without Social Media

I’ve built a business that sells itself, and I’m doing it without the constant social media hustle that once consumed my days. If you’ve been here for a while, you know my story. You’ve watched me navigate the ups and downs of entrepreneurship, pivot when things weren’t working, and share the messy middle moments that nobody talks about. But today, I want to share something that feels like a major milestone, one that’s taken years to achieve and represents a complete shift in how I think about marketing.

For the first time in my entrepreneurial journey, I’m generating about 60% of my income without needing to run ads or post daily on social media. And friend, it feels incredible.

The Social Media Trap (And How I Fell Into It)

Let me take you back to the beginning. Like so many of us, I started my business thinking social media was the golden ticket. Instagram was my lifeline, my customer acquisition tool, my everything. I was posting multiple times a day, showing up in stories constantly, and measuring my worth by likes, comments, and follower count.

Sound familiar?

I was stuck in what I now call the “content hamster wheel” constantly creating, constantly performing, constantly trying to stay relevant in an algorithm that seemed to change every other week. The pressure was suffocating, and honestly? It was stealing my joy.

Monday, July 28th, 2025

Why I’m OBSESSED With My Marketing Strategy (No Social Media)

Wednesday, July 9th, 2025

I built a business I loved, one that lit me up and gave me purpose, only to realize I was spending most of my time doing something that drained me: trying to keep up with social media. It felt like I had traded freedom for a never-ending to-do list of posts, captions, comments, and reels that vanished after 24 hours. And while I could play the game, it never really felt like me. Every day, it felt like my business drifted further away from the kind of marketing I actually enjoyed. The kind that made me feel connected, not consumed. Suddenly, there were rules for everything: start with a hook, overlay trending audio, add a CTA, post at the right time, don’t forget the hashtags.

And let’s not even get started on the advice.
“Post 3x a day.”
“Go live once a week.”
“DM 100 people.”

I hit a point where I didn’t want to play anymore.
Not because I was lazy.
But because I was ready for something better.

I remember the day the thought surfaced. The tiniest spark of an idea that felt both terrifying and exhilarating: What if I could market my business without social media?

What if I stopped trying to go viral, and started building something sustainable instead?

It felt like rebellion. Like permission.
Like coming home to the version of myself who started this whole thing to live a life on my terms.

And in that moment, I knew:
It was time to build a strategy that didn’t rely on being constantly visible, just intentionally present.

My Marketing Used to Be All Posts and No Results

There was a time I couldn’t imagine launching something without social media. A new product? Better make 30 Instagram stories. A sale? Time to go live and beg the algorithm to cooperate. It felt like I was always trying to go viral just to make ends meet.

And if I didn’t show up online, my sales slowed down.
It was exhausting. It was discouraging.
And worst of all, it wasn’t sustainable.

Then slowly, through a lot of testing, I began building a different kind of strategy.

One that didn’t rely on going viral.
One that didn’t require me to perform online every day.
One that brought in consistent sales… even when I didn’t post a thing.

Here’s What Helped

Why Problem-Solving Is 70% of the Work of Being an Entrepreneur

We’re driving aimlessly, no real destination in mind, just soaking in the silence and the hum of the tires on the pavement. It’s one of those rare in-between moments where the day slows down just enough for us to talk. These are my favorite drives. With the noise of the day behind us and the little voices quiet for a while, we finally have space to catch up. No interruptions. No dishes in the sink or emails pinging. Just him and me, and the winding roads stretching out in front of us, and a conversation that feels like we’re finally picking up a thread we’ve been dropping all week.

We talk about the usual stuff, our day, the kids, what we forgot at the store, whether we’re ever going to catch up on laundry. But we also talk about work. The good, the frustrating, the what-ifs. And more and more lately, we’ve been talking about Billi. Our latest project. Our maybe-it’s-something-big idea.

Sometimes we’re brainstorming features. Other times we’re venting about the growing pains of starting something new. But more often than not, we’re just solving problems out loud, one at a time. In that quiet car, with the world on pause, we do some of our best thinking.

The Truth About Being an Entrepreneur

Have you ever scrolled through Instagram and felt like everyone else has this whole business thing figured out?

Like their launches always go perfectly, their ads convert on the first try, and somehow their to-do list is magically completed by 3 p.m.? Same.

But lately, in those conversations, we’ve been talking about what it really means to be an entrepreneur. And I’ll be honest: it’s not all perfectly filtered highlight reels.

So here’s the question I want to ask you:

What if the real work of being an entrepreneur isn’t creating the perfect product—but solving all the tiny problems that stand in the way of it?

What if it’s not that others have it easier, but that they’ve just gotten better at pushing through?

And what if 70% of the job isn’t celebrating the win—but figuring out how to get there in the first place?

Wednesday, July 9th, 2025

Billi Is 100% Free to Use (And What That 1% Fee Actually Means)

Monday, June 23rd, 2025

If you’re a small business owner, you know how unpredictable things can be. Some months feel like magic. Payments come in, new clients say yes, and you’re riding that wave of “This is working.” Other months? Not so much. You’re still working hard, showing up for your people, but the cash flow isn’t quite cooperating.

This is where most CRMs completely miss the mark. They expect you to pay a monthly fee no matter what. Whether you’re onboarding five clients or zero, the bill still shows up like clockwork. It doesn’t matter if you’re on vacation, revamping your services, on maternity leave, or in a quiet season of business. You still have to pay.

That never felt right to us.

So we built something very different. We built Billi to be a tool that actually supports the way small businesses really work. It’s completely free to use, and we only take a small 1% fee when you get paid.

Let’s walk through exactly what that means.

What “Only Pay When You Get Paid” Actually Looks Like

With Billi, you can create invoices, send contracts, manage clients, track projects, and stay organized—all without ever entering a credit card. There’s no monthly fee. No free trial countdown. No subscription that sneaks up on you.

We only make money when you do. So if you send an invoice for $100 and your client pays through Billi, we take 1%—that’s $1. You keep the rest.

That’s it.

No setup fees. No hidden charges. No pressure.

If you’re in a slower month, you’re not paying anything. And when the money is coming in, our platform simply takes a small portion so you’re never paying out of pocket just to keep things running.

Why You Keep Revisiting the Same Task (and How to Break the Loop)

I think we all do this in our own way. For me, it’s my website. No matter how many other things are on my to-do list, I always find myself going back to tweak, rearrange, or rewrite something on there. It doesn’t matter that it’s already functional or that the last update was just a week ago. Something about it keeps pulling me back in.

Maybe it’s because Showit makes it so easy. Maybe it’s my creative brain trying to convince me that it’s a “productive” use of time. Or maybe, deep down, it’s because perfecting it feels safer than moving forward.

The funny thing is, in every other area of my business, I’m usually great at staying focused. I love crossing things off a list. I love building systems that keep me moving. I don’t often get stuck in indecision.

But when I talk to friends or clients, I’ve realized this is something a lot of people struggle with. The difference is, most of the time, they don’t even realize they’re stuck.

They just keep going back to the same task over and over, telling themselves it’s not ready yet. That one more tweak will make it better. That with a little more time, it’ll finally feel right.

As someone who’s wired to move forward, I wanted to understand this better. Because if so many smart, capable women are getting caught in this loop… what’s really going on?

Is This You, Too?

Have you ever reopened a finished project just to fix “one more thing” (or worse re-do the whole dang thing just because)?
Do you find yourself constantly reworking content, offers, emails, or designs you’ve already marked as done?
Are you waiting for the moment when it finally feels perfect enough to share?

You’re not the only one.

What you might not realize is that what feels like fine-tuning can actually be a form of resistance. It’s perfectionism in a cozy sweater. It’s fear pretending to be focus. And it might be holding you back more than you think.

In this post, I want to unpack why we get stuck in this loop, how it quietly chips away at our progress, and the mindset shift that helped me finally break free from it.

A 2022 study published in the Journal of Behavioral Decision Making found that over-analyzing decisions leads to more stress, lower confidence, and reduced satisfaction. Even when the outcomes are better. Which means the more you go back to something, the less peace you’re likely to feel about it.

Let’s change that.

Why We Keep Going Back

It might seem like a small thing, but the tendency to revisit a task over and over can seriously slow your growth as an entrepreneur. And most of the time, it isn’t about the task itself.

Here’s what might actually be going on:

Wednesday, June 18th, 2025

Start Where You Are, Use What You Have (It’s More Than Enough)

Thursday, June 12th, 2025

The other day, I found myself standing in the grass, barefoot, with an old cooler and a handmade sign made with leftovers from my kids’ craft box. My hair was pulled back in a messy bun that had definitely seen better days, and nothing about the moment looked like the dreamy farmstand I’d once pinned on Pinterest. No cedar planks. No pretty branding. Just me, a few dozen eggs, and this little whisper in my chest that said, this is the beginning.

That moment reminded me of every other beginning in my life. Every business I’ve ever built didn’t begin with a perfect setup. It started with what I had. With what I knew. With whatever was within reach, and a deep desire to make it work anyway.

Is It Really Enough to Just Start Small?

Have you ever caught yourself saying, “I’d do it if I had more money… more time… better tools…?”
Have you been waiting for the stars to align before giving yourself permission to begin?
Does it ever feel like everyone else is running miles ahead, while you’re still stuck at the starting line without the “right” gear?

I know that feeling. I’ve lived it, more than once.
But I also know something else now, and it’s this: the secret isn’t in having more, it’s in using what’s already in your hands.

Today I want to share the truth behind starting small, why it works, and how my most successful businesses all began with a whole lot of heart and very little budget. You’ll walk away knowing how to take your next step, even if it’s a tiny one—and why that’s the most powerful thing you can do.

An Old Cooler and a Dream

We recently started a little farm here in New England. It’s been a long-time dream of ours. Growing our own food, raising animals, and selling fresh produce and eggs from a beautiful, welcoming farmstand someday.

But you know what I didn’t have?
I didn’t have the gorgeous wooden structure.
I didn’t have a branded setup with chalkboard signs or vintage baskets.
I didn’t have a custom-built fridge or cute labels.

What I did have was an cooler, a surplus of fresh eggs, and a handmade sign created with leftover supplies from my kids arts-and-crafts bin.

And so… that’s what I used.
I set it out by the road, and trusted that starting small was still starting.

It reminded me of the first time I ever sold Lightroom presets. I didn’t have a team. I didn’t even have a fancy shop or logo. I uploaded a few .zip files, made a simple landing page, and sent an email to my tiny list. That was it.

But it made money.
And then I reinvested it.
And then it grew.

Over and over, this has been my rhythm: use what you have, make it work, and let that be enough to get going.

Resourcefulness Is the Real Superpower

The world will tell you that you need more. More tools, more gear, more money, more experience. Before you’re allowed to begin.

But after building multiple businesses from scratch, I’ve learned something different: resourcefulness beats resources every single time.

If you’re scrappy, willing, and ready to learn as you go, you are already equipped.
That business you’re dreaming about?
That offer you’ve been sitting on?
That side hustle idea you’ve been swirling around in your brain for months?

It doesn’t need to start big.
It just needs to start.

And once it does, even if it’s messy, imperfect, or patched together with duct tape and hope, you’ll begin to build momentum. And that? That changes everything.

Here’s What Helped Me Build from the Ground Up

1. Define Success by Action, Not Appearance

Your first step doesn’t have to look good.
It just has to move you forward.

I know it’s tempting to wait until it all looks put together, but the truth is, most successful businesses had a humble, even awkward beginning. Focus on progress. Not perfection.

Want to sell art? Sell prints before you build a full website.
Want to coach others? Offer free sessions in exchange for testimonials.
Want to grow a product-based business? Start by selling to your circle before worrying about paid ads.

What matters most is that you start doing the thing. Not waiting for it to be perfect.

2. Reinvest Before You Reward

This is how I’ve always scaled my businesses:
Make a little income → reinvest it → make a little more → reinvest again → repeat until sustainable.

I didn’t pay myself right away. I let the business pay f

Europe Recap: 2 Weeks, 4 Countries, and a Business That Ran Itself

The night before we left for Europe, I was still up at 11:45 PM—wrapping up the last few pieces of content, double-checking automations, and setting that final “out of office” email reply. I told myself I’d be ahead of the game this time. But let’s be honest… there I was, one more late night deep in Google Docs, just trying to make sure nothing fell through the cracks.

I’d planned this trip for months. Dreamed about it for years. And yet, even with all the prep, I still found myself sprinting to the finish line.

Can You Really Unplug When You Run a Business?

This trip was more than just a vacation. It was a homecoming. I was born and raised in Germany until I was eleven, and taking my own kids back to those childhood spots was something I’ll never forget. Sitting on the same bench my mom used to sit on while I played—only now watching my own four kids run wild on the same playground? It was like life folded in on itself in the most beautiful way.

But even in that moment, there was a tiny voice in my head whispering, “Did I prep enough? Will everything run like it should?”

If you’ve ever tried to truly unplug from your business—especially as a mom, a multi-passionate entrepreneur, or someone who wears 87 hats—you know that feeling. The hope that everything will keep moving without you… but also the low hum of worry that it might not.

So today, I wanted to give you a real look at how the trip went, what actually worked behind the scenes, and what I’ll be doing differently next time.

What Sparked This Whole Reflection

We spent two weeks hopping across Germany, Switzerland, Italy—and even had a little accidental adventure through France (thanks to a GPS reroute and one my navigation skills).

The trip was packed with special moments:

Celebrating my grandma’s 90th birthday on my aunt’s farm, surrounded by family I hadn’t seen in years.

Introducing my husband to the country where I grew up (yes, after 17 years of marriage, this was his first time there).

Eating chocolate-filled croissants on a mountain in Italy.

Hiking beside cowbells in Switzerland with the most unreal backdrop of rolling hills and alpine lakes.

Driving some of the narrowest, scariest mountain roads known to man (would not recommend with kids in the back and a cappuccino in hand).

And all the while? My business kept running. Sales came in.

Tuesday, June 3rd, 2025

What’s the Best First Ad to Run on Pinterest?

Saturday, May 31st, 2025

One of the most common questions I get when it comes to Pinterest ads: Where do I even start? You’ve probably heard that Pinterest can be a goldmine for passive traffic and sales (spoiler: it totally can be). But when you finally sit down to launch your first ad, it’s easy to get overwhelmed—there are different ad formats, audience types, budgets, pins, targeting strategies… it’s a lot.

Here’s the good news: it doesn’t have to be complicated.
But you do need to start with the right strategy—for where you are right now.

Because truthfully? The best first ad to run on Pinterest depends on whether you already have traffic coming in… or you’re starting from zero.

Let me explain…

Part One: If You Already Have Website Traffic (Even a Little)

If you’ve already got visitors landing on your site—maybe from your blog, SEO, Pinterest content, or even social media—then listen up, because this is where Pinterest ads can really shine.

💡 Start with a remarketing ad.
This is hands-down the best ad to run if you’ve got even a little bit of traffic already trickling in.

Why?
Because it’s targeting people who’ve already seen your brand. Maybe they clicked through to a product, added something to their cart, or read one of your blog posts. These people are already warmed up—and a well-placed Pinterest ad might be the nudge they need to finally hit “buy.”

Real Talk: What Remarketing Can Actually Do

Let me give you a quick example.
In one day, I spent $11 on a remarketing ad and made $470 in return. (Yep, I triple-checked.) That’s the beauty of this type of ad—it’s not trying to introduce you to new people, it’s gently reminding someone who’s already been in your world that your offer is still there. Still helpful. Still worth it.

And when your ad shows up while they’re planning, searching, and making decisions on Pinterest? Magic. And the best part? Since this ad only gets shown to those who have visited your site, it’s a much smaller audience size, which means you really don’t have to spend much.

Writing Styles Inside Wordsmith (And How to Find Yours)

Finding your voice as a business owner can feel like trying to find your footing on a moving train. You know your message matters, but putting it into words that sound like you (and not a generic and bland)? That’s a whole different challenge.

That’s exactly why writing styles inside Wordsmith exist.

Because you deserve content that sounds like you on your best day—confident, clear, connected. Whether you’re witty or warm, polished or punchy, your writing voice is the heartbeat of your brand. And when it’s aligned? Your message finally lands.

Meet the Wordsmith Writing Styles

We created a collection of writing styles to help you create content that doesn’t just look good—it feels like you. Here’s a peek inside:

Wordsmith Tone

This is our default—and it’s the one closest to my own voice. It’s conversational and friendly, educational without being stuffy. Think of it like grabbing coffee with someone who’s really good at what they do but never makes you feel behind. It’s warm, it’s real, and it’s built to connect.

Friendly

This tone is warm, lighthearted, and easy to love. It feels like chatting with your best friend who always knows what to say. It’s perfect for personal brands, service providers, and anyone who wants to make their readers feel like they’re part of something special.

Professional

Polished, clear, and confident. This style works great for those who want to be taken seriously without sounding robotic. It’s structured and sharp, but still approachable. Think: trusted advisor, poised and prepared.

Heartfelt

This one pulls from the heart. It’s soft, reflective, and perfect for moments when you’re sharing your mission, your why, or a behind-the-scenes story. It leans into vulnerability in a way that creates deep connection.

Witty Writing Style

Quick, clever, and full of personality. Witty is your go-to if you like to add a bit of spice to your sentences. It’s confident and creative, with just enough bite to keep things interesting.

Luxury Writing Style

Smooth, refined, and elevated. The luxury style is all about minimal elegance. It’s less is more—but every word is intentional. Ideal for high-end brands, creatives, or anyone positioning themselves as premium.

Persuasive Writing Style

Strategic and purposeful, persuasive writing guides your reader toward a decision—without ever feeling pushy. It’s for the business owner who wants to sell with confidence, rooted in value, clarity, and trust.

Thursday, May 29th, 2025

What to Do When People Unsubscribe (Hint: It’s Not Panic)

Wednesday, May 28th, 2025

There it is—that little notification that someone unsubscribed from your list. Maybe you just hit send on a heartfelt email that you poured your energy into. Maybe it was full of value, a personal story, or a reminder about something you’re truly excited to share. You check the stats and see… someone opted out.

Cue that twinge in your chest, the voice in your head that whispers, Was it too much? Was I too much?

Let’s hit pause on that thought spiral.

Because friend? I’m here to remind you: unsubscribes are not the enemy.

They’re actually a gift.

You’re Not Alone in This

Someone I was working with recently told me how frustrating it was to send an email and instantly see people leave her list. And I get it. That initial reaction is so real. It can feel personal.

But here’s the shift I want you to take with you:

An unsubscribe isn’t rejection—it’s refinement.

It’s someone saying, “This isn’t for me right now.” And guess what? That’s okay. Because when you’re running a values-driven business and building a list that reflects your heart, you don’t need everyone. You need the right people.

The Positives Of Someone Unsubscribing

Here’s what happens when someone unsubscribes from your email list:

Your open rates go up because your audience is more engaged

Your click rates improve

Your deliverability score stays healthy

And most importantly? You get to serve a list full of humans who are actually excited to hear from you

Doesn’t that sound like a dream?

Think about it: every unsubscribe is one step closer to a more engaged, more aligned audience. It’s like pruning a plant. You’re not hurting it—you’re helping it grow stronger, healthier, more beautiful.

The Bigger Picture

When we cling to numbers—followers, subscribers, views—we forget the point of it all: connection.

You’re not building a business to reach the most people. You’re building a business to reach the right people. The ones who light up when your email lands in their inbox. The ones who hit reply to say “thank you.” The ones who buy, refer, and stick around.

Those are your people. And the more you show up as you, the easier it will be for them to find you.

So let them go. Let the unsubscribes unsubscribe. Let the unfollows unfollow.

Because when you stop trying to be for everyone, you start deeply serving someone.

A Gentle Reframe for the Next Time You Hit Send

The next time you send a piece of content—whether it’s an email, a post, or a story—and someone unfollows or unsubscribes?

Try saying this to yourself:

“I’m not here to be liked by everyone. I’m here to serve the people who need what I have.”

my story

I’ve built brands from the ground up, sold software, launched tools like Wordsmith and taught thousands how to run ads that actually convert. I care about building businesses that create freedom — not burnout — and I’m here to help you do the same. Strategy, simplicity, and a whole lot of heart.

Big Goals, Smart Strategy, and a Business Bestie Who Knows What Works

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