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Content Creation That Feels Effortless (And Authentic)

Imagine waking up tomorrow morning with a sense of clarity and ease. Your content strategy for the week is already laid out for you—this week, next week, six months from now, even two years into the future. A real content strategy that you can follow, designed to take the stress out of planning and allow you to focus on what truly matters.

You know exactly what needs to be created, and instead of feeling overwhelmed, you dive right in, crafting each piece with intention. Your social media posts, your blog, your emails—strategically crafted, beautifully written, and ready to go. No more staring at a blank screen, no more scrambling at the last minute. Just seamless, stress-free content that feels perfectly you and connects with your audience in all the right ways.

Sounds like a dream, doesn’t it? But what if I told you this could be your reality with a tool like Wordsmith?

For so many entrepreneurs, content creation is a struggle. It’s that never-ending task that always seems to take way longer than it should. The pressure to constantly come up with fresh ideas, craft compelling captions, and show up consistently can be exhausting. And let’s not even start on the frustration of pouring your heart into a post only to hear crickets in response.

I get it—because I’ve been there too. But here’s the good news: It doesn’t have to be this way.

What If Content Creation Was the Easiest Part of Running Your Business?

Imagine logging into a dashboard that already knows your brand voice, your style, and the heart behind your business. A tool that delivers fresh, customized content ideas tailored to your business, complete with captions, blog posts, and newseltters—all designed to engage your audience and build real connections.

No more second-guessing what to post. No more wasting hours trying to write the perfect caption. No more feeling like you have to reinvent the wheel every time you create content.

This Is Exactly Why I Created Wordsmith

I’ve always been passionate about writing, but I struggled when it came to short-form social media content. I built Wordsmith to connect and tie together social media, blog content, and newsletters—creating a tool that brings strategy and creativity together seamlessly. I took my strategic planning mindset and paired it with my love for writing, developing a powerhouse tool designed to help entrepreneurs like you. Wordsmith takes the guesswork out of showing up online and replaces it with clarity, confidence, and ease.

Get Personalized Content – Wordsmith adapts to your business, so your content feels like you wrote it yourself—without spending hours behind the screen. It learns your brand voice, your style, and the nuances of your messaging so that everything you publish feels aligned and authentic. This isn’t cookie-cutter content—it’s your content, made effortless.

Never Wonder What to Post Again – The frustration of staring at a blank screen? Gone. Wordsmith provides you with fresh, relevant, and engaging ideas at the click of a button, so you always have something valuable to share. Whether you need a social post, an email, or a blog topic, it’s there waiting for you.

Write in Minutes, Not Hours – Imagine getting a full blog post, a week’s worth of Instagram captions, or a polished email sequence done in minutes. That’s what Wordsmith does. It streamlines the content creation process so you can focus on the parts of your business that truly need your attention.

Stay Consistent, Stress-Free – We all know consistency is key, but actually sticking to a content plan can be exhausting (especially when you don’t know what to talk about). Wordsmith ensures that your content is planned, structured, and aligned with your brand’s goals, so you can maintain consistency without the stress.

Feels Like Your Favorite Co-Worker – As entrepreneurs, we wear all the hats and get little help in running our businesses. Wordsmith is like the most amazing co-worker—one that understands what you do, supports you in creating, and makes sure your content reflects you. It’s the reliable content partner you didn’t know you needed, helping you to finally show up with confidence and ease.

Thursday, February 20th, 2025

Feeling Stuck on What to Post? Here’s What Helps

Wednesday, February 12th, 2025

If you’ve ever opened Instagram, stared at the blank caption box, and thought, What do I even say today?—you’re not alone. Social media is supposed to help grow your business, but when you don’t have a clear plan, it quickly turns into another overwhelming task on your to-do list.

I get it. You’re not just running a business—you’re wearing all the hats. You’re serving clients, answering emails, managing finances, and somewhere in the middle of all that, you’re expected to show up online, create engaging content, and keep your brand fresh and visible. But without a plan, posting becomes inconsistent, and before you know it, weeks go by, and your audience starts to forget about you.

The #1 Struggle: Not Knowing What to Say

Here’s the truth: Most entrepreneurs don’t struggle with social media because they don’t want to show up—they struggle because they don’t know how. They don’t know what to post, how to keep it engaging, or how to create a content strategy that actually works.

Does this sound familiar?

You sit down to write a post, and suddenly your brain is blank. What do people even want to hear from you? What if it doesn’t resonate? What if no one cares?

You’re stuck in a cycle of inconsistency. Some weeks you post daily, other times you disappear for days (or weeks) because you just don’t have the bandwidth.

You feel like you’re just throwing content into the void. You spend time creating posts, but the engagement is low, and it feels like no one is really listening.

You want to sound like YOU but aren’t sure how. Other people seem to have a polished, natural brand voice, but every time you try, it feels forced or awkward.

You don’t have time to figure out a strategy. You’re busy actually running your business—social media shouldn’t be a full-time job.

What If Social Media Didn’t Feel So Hard?

What if, instead of scrambling to come up with ideas on the spot, you had a proven plan? What if you could sit down, batch your content in one go, and feel completely confident that your posts were strategic, engaging, and designed to actually grow your business?

That’s exactly why I built Wordsmith—because I know that having a plan changes everything.

Lock in $9.95 Before Wordsmith 2.0 Launches!

You’ve been thinking about it, haven’t you? You’ve been eyeing Wordsmith, wondering if now is the time to finally take the leap and make content creation for your business easier than ever. Well, friend, consider this your flashing neon sign: YES. YES, IT IS.

And here’s why you need to act right now—because for a limited time, you can grab full access to Wordsmith for just $9.95/month… forever. Yep, you read that right. No price hikes. No surprises. Just an insanely powerful tool at an insanely affordable price.

But here’s the kicker: This deal vanishes on February 28th. After that? The price is going up, because—brace yourself—Wordsmith 2.0 is coming, and it’s getting a MAJOR upgrade.

What’s Happening on February 28th?

A huge Wordsmith update is dropping! Think of it like your favorite coffee shop announcing a new menu that’s about to change your morning routine forever.

New features, smarter AI, and a sleeker interface designed to help you create content faster, better, and with even more ease. It looks so good. I can’t wait for you to see it!

The price will be increasing, but here’s the good news: If you sign up now, you’re locked in at $9.95/month for life. (Yes, even as we add new features and upgrades. Forever-ever.)

Why Wordsmith 2.0?

Because content creation shouldn’t feel like pulling teeth. For me, writing has always been the heartbeat of running a business—the thing I’ve loved the most. Whether it’s crafting a blog post, sending out a newsletter, or showing up on social media, content has been my way of connecting, building relationships, and making an impact. Most people call it marketing, but I see it as something bigger: a way for entrepreneurs to show up as their true selves, tell their stories, and build communities.

That’s why I built Wordsmith. I wanted to create a tool that helps you show up authentically without spending hours staring at a blank screen. It should feel like having a personal copywriter in your back pocket—ready to whip up on-brand Instagram captions, blog posts, email newsletters, and website copy at the click of a button—so you can focus on what you do best: running your business and making an impact.

Wednesday, February 5th, 2025

Wordsmith: The Tool I Built for Business Owners Like You

Wednesday, January 29th, 2025

In today’s world of AI tools and tech solutions, there are so many options available to business owners. Each one comes with its own bells, whistles, and promises to save time and make life easier. But when I think about what makes Wordsmith different, it’s not just the features we offer. It’s something much deeper than that—something personal.

The truth is, Wordsmith isn’t just another AI tool that popped up overnight. It’s the result of years of dreaming, creating, and pouring my heart into building something that I knew could truly help business owners like you. And today, I want to take you behind the scenes to share why Wordsmith means so much to me, and more importantly, how it can help you.

It Started with a Love for Writing

Let me take you back to where it all began. I’ve always had a love for writing. For as long as I can remember, words have felt like an extension of who I am. When I started my own business, writing became one of my favorite parts of running it. Whether it was crafting heartfelt newsletters or diving deep into blog posts, writing was where I felt most connected to my audience.

But social media? That was another story. Writing short, bite-sized posts that somehow needed to grab attention, connect, and convert—it always felt a little forced to me. And I knew I wasn’t alone. Time and time again, I heard from fellow business owners who struggled with showing up online. Whether it was social media, their blog, or sending regular emails, the common thread was always the same: I just don’t know what to say.

That’s where the idea for Wordsmith began. I wanted to build something that would solve my own problem. Even as someone who loved writing, social media captions felt like a struggle, and I knew I could create something for myself and others that would make it easier to show up online.

A Solution Built with Heart

When I first launched Wordsmith, AI wasn’t even part of the conversation. Back then, it was just me—one person writing monthly content plans by hand, creating fill-in-the-blank templates to help business owners show up authentically. Learning how to take my love for writing long-form content and turning it into bite-sized captions.

How Sarah Transformed Her Business with Wordsmith

Meet Sarah. She loved running her business—she was passionate about her work and adored her clients. But when it came to showing up online to attract new clients? That was another story.

Sarah often found herself staring at a blinking cursor, feeling the pressure to come up with something clever or engaging to post.

The truth? It was easier not to say anything at all.

She didn’t know what to share, how to sound authentic, or how to actually attract the kinds of clients she dreamed of working with. And honestly? I get it. Sarah was amazing at connecting with people face-to-face—her clients loved her, and her passion for what she did was so clear when you met her in person. But when it came to the online stuff, she felt completely lost. Social media, her newsletter, her blog—they all kind of fell by the wayside. Not because she didn’t care, but because every time she sat down to write, she felt stuck.

Taking the First Step

One day, a friend mentioned Wordsmith, raving about how it had completely transformed their content strategy. Sarah figured, Why not? She signed up, not really expecting much, but hopeful it might help her get a handle on her content and give her a ilttle direction.

When Sarah logged in for the first time, she was blown away. Not only did she see captions that were ready to be posted, but for the first time, she could visualize what a fully planned month of content would look like. As a big-picture thinker, I’ve always believed in creating a long-term strategy for business success. When it comes to my business, I thrive on thinking ahead. I love mapping out where I want to go and creating a plan to get there.

That mindset is something I built right into Wordsmith. And it’s something a lot of my clients love, especially those who aren’t naturally drawn to thinking so far ahead.

For people like Sarah, who preferred to focus on the day-to-day, having that year-long overview was a revelation. She could finally see how all the small pieces came together to form a cohesive strategy. It wasn’t just about posting for the sake of posting anymore; it was about sharing with intention and working toward a larger goal. She could see how all the pieces fit together and how each post and email worked toward a bigger goal. Suddenly, content creation felt purposeful and exciting instead of overwhelming.

The Moment It All Clicked

Suddenly, it made so much sense. The idea of posting on the go or waiting for inspiration to strike? That was left in the past. For Sarah, having a clear plan—with captions that felt professional yet authentic—was a game-changer.

She could see how everything connected: how her social media posts could lead to more inquiries, how her emails could nurture relationships, and how a consistent online presence could establish her as a go-to expert in her field. For the first time, she wasn’t just winging it—she had an actual strategy.

Sarah started using Wordsmith’s captions and templates right away, customizing them to reflect her voice. The best part? She didn’t have to do it alone. Wordsmith’s tools made it easy to plug in her ideas, tweak the language, and make everything feel like her.

Here’s what Sarah had to say:

“Before Wordsmith, I felt so overwhelmed by the idea of content creation. I knew I needed to show up online, but I had no idea what to say or how to say it. Wordsmith changed everything. The captions and content plans gave me structure and confidence, and for the first time, I actually enjoyed creating content. My business feels more aligned, and I’m connecting with the right clients—the ones I’ve always wanted to work with.”

Why Wordsmith Works

Sarah’s story isn’t unique—and that’s exactly why Wordsmith was created. It’s not about reinventing the wheel or spending hours crafting the perfect caption. It’s about giving business owners the tools they need to share their message authentically and strategically.

With Wordsmith, you don’t have to start from scratch. You get access to:

Professionally written captions that sound authentic and approachable.

Monthly content calendars to help you plan with purpose.

A bird’s-eye view of an entire year of content strategy.

And the best part? It all feels doable—because it is.

Tuesday, January 21st, 2025

Helping Entrepreneurs Show Up Authentically

Wednesday, January 8th, 2025

I never set out to build a content creation platform. I wasn’t dreaming about algorithms or content calendars. But what I was dreaming about? Helping business owners like you step out of the endless hustle and finally feel seen, heard, and connected to their audience—without burning out. Because if we’re being honest, showing up online […]

The Content Strategy Tool You Didn’t Know You Needed

Can we have a real talk? I see you. I see the overwhelm, the content exhaustion, the hours spent staring at a blinking cursor thinking, What the heck do I even say today? It’s like you’re running on a hamster wheel, creating post after post, and still feeling like you’re going nowhere.

Sound familiar?

I get it—because I’ve been there too. Showing up online can feel like a full-time job, and let’s be real, you already have enough on your plate. But what if it didn’t have to be this hard? What if there was a way to take the stress out of content creation and actually enjoy showing up for your audience again?

Spoiler alert: That’s exactly why I created Wordsmith—a tool to help you flip the script on content creation and take your business from stuck to thriving.

Let’s dive in, shall we?

The Content Struggle Is Real

Before we talk solutions, let’s talk about the problem. Because if you’re feeling stuck in the content grind, I promise you’re not alone.

Here’s what I hear from entrepreneurs all the time:

“I never know what to say.”

“I spend hours writing, and it still doesn’t sound right.”

“I’m worried my content sounds too salesy.”

“I just don’t have the time.”

Saturday, January 4th, 2025

The Future of Wordsmith: AI-powered Content

Monday, September 23rd, 2024

When I first launched Wordsmith, it was born out of my love for writing and my desire to help others show up online. I witnessed firsthand how people struggled to express the things that mattered most to them, often holding back because they didn’t know how to connect their ideas with an audience that would truly value what they had to say.

Over time, the world changed. AI made its entrance, and seemingly overnight, there were new tools everywhere, each promising to revolutionize how we create content.

I waited. I didn’t want to rush into something that wouldn’t genuinely serve the Wordsmith community. If we were going to implement AI, it had to go deeper than what others were offering.

The Power of Personalization

One of the top requests I’ve heard from Wordsmith clients is the need for more personalized content. While they love the prewritten captions and content prompts, many wanted something that felt truly tailored to their voice and audience.

With over 11,000 members, it became clear that offering this level of customization by myself was simply not possible. But with the help of AI? Suddenly, it is.

AI allows me to deliver personalized, high-quality content that feels like it was made just for you and your audience. Over the last few months, I’ve been working quietly behind the scenes to perfect something special—a way to blend the power of AI with the heart of what makes your business unique.

My goal isn’t to create another cookie-cutter AI writing tool. I’m creating something far more personal.

What to Expect from Wordsmith’s Biggest Update

Imagine content so aligned with your voice, it feels like an extension of your thoughts, your vision, and your brand. Copy so good, you’d swear it was written by a human. That’s what I’ve been building for Wordsmith.

In the coming weeks, we’ll be rolling out our biggest update yet. Whether you’ve been a member from the start or are considering joining now, there’s so much goodness on the horizon, and I can’t wait for you to be part of it.

This update will transform the way you create content, giving you AI-enhanced, personalized copy that helps you stand out and truly connect with your audience.

Here’s to embracing the beauty of change—both in the seasons and in business.

How To Use Pre-Written Instagram Captions

You might be wondering how to use pre-written Instagram captions for your business and if it’s possible to really create captions that work for your business. One of the most common questions I get from customers is: “Exactly how easy is it for me to tailor your Instagram captions to my business?”. That’s what one of my clients, Elise wanted to know, too.

But look what she has to say about using Wordsmith now:

“So happy I saw this on Pinterest! This whole platform is phenomenal, and the Instagram captions that come with it are so well done. I thought it would end up being short captions, but these captions are so much more than that. Plus, they are super easy to customize. I just started using it and already have planned out a whole month of content. (something that would typically take me more than a week to complete!) If you’re thinking about signing up – do it! ”

Reviews like this are why I love what I love offering this membership so much.

Let me show you how it works. You might get an Instagram caption like this one:

Pre-Written Instagram Caption Example:

“[Insert product or service/feature] is one of my very favorites. Why? Well, because [insert details of why you love helping clients with this product or service]!

As one recent [client/customer] said in a review, [insert some kind words from a review specific to this product.]

If you’re been interested in [Buying/hiring] then be sure to click the link in my bio to learn more!”

And here are three examples of how three very different companies could customize it to make it perfectly suit their business:

PHOTOGRAPHER:

Using Personal Tone/ Selling Service

Motherhood portrait sessions are one of my very favorites. Why? It allows me to document mothers with their little ones and create keepsake portraits they get to look back on for a lifetime.

As one recent client said in a review, “I will cherish these portraits forever. The way you captured us on film will forever be one of the greatest gifts. I’m not often in photos, and I love that I have so many beautiful photos together.”

If you’ve been interested in booking a session with me, then be sure to click the link in my bio to learn more!

SOLLY BABY WRAP

Using Business Tone/ Selling Product

Our original Baby Wrap is one of our very favorites. Why? Well, because it lets mothers enjoy hands-free babywearing in our buttery soft fabric while increasing connection and reducing infant crying.

As one recent customer said in a review, “I absolutely LOVE this wrap! So happy with the purchase. It’s so soft and holds my infant in place snug. I can get so much done around the house while comforting my little one.”

If you’ve been interested in buying one for you and your little one, then be sure to click the link in our bio to get 30% off your next order!

And one last caption for fun. As I’m sitting at my desk sipping on my Athletic Greens, why not use them as an example?

Wednesday, August 24th, 2022

9 Steps to Writing Great Social Media Captions

Monday, December 6th, 2021

Social media captions are like the cover of a book; it’s the first thing people see and what draws them in. With just one or two sentences, you can get your audience to lean in closer to hear what you have to say next. So why not put some time into crafting the best captions possible? This guide will show you how to write great social media captions, so your content stands out on social media feeds. Here are nine steps on how to write great social media captions that can help you reach more people on social media than ever before.

1) CREATE CAPTIONS WITH INTENTION

Before you even start writing, make sure you have an intention behind every caption. If you’re sharing content from other platforms, it’s important that your caption is focused on two things: prompting users to engage with your original piece of content and driving them back to your website or social media channel. Think about how people interact with captions—then share that level of engagement with your followers.

2) ALWAYS WRITE LIKE YOU’RE TALKING TO ONE PERSON

It may sound silly, but it’s true: When you write on social media, think of your audience as one person. Instead of writing for thousands of people, you’re writing for one individual—and everything you say will speak directly to them. Put yourself in their shoes when you write—will they find it engaging? Does it resonate with them? When in doubt, just pretend like you’re writing a letter to a good friend. 

3) PUT THE MOST THOUGHT INTO THE FIRST SENTENCE

The first sentence of your post is arguably more important than any other, so take some time to really think about it. Brainstorming ideas for different types of captions can help you come up with something really good. You want readers to be drawn in by what they read and not just click away because they aren’t interested. That first sentence should grab their attention and compel them to read further. This will help boost engagement throughout social media as well as within search engines that often favor content that has higher engagement levels.

4) KEEP PARAGRAPHS SHORT AND SWEET

If you want them to keep reading what you have to say, try breaking up your posts into shorter paragraphs. The result will be a post that is easy to read and helps you get your point across clearly. As someone who likes to write, keeping it short has always been a struggle, but I’ve also found a lot of success in just writing from the heart. So if you’re like me, don’t worry if not every post you put up isn’t a quick read. Just be sure to break it up a bit to make it easier to read.

5) ESTABLISH A CONSISTENT BRAND VOICE

There’s no such thing as one-size-fits-all when it comes to social media. The tone and language people and companies choose to use online will vary greatly; I’ve always found it’s important to stay true to what comes naturally to you. As much as I can appreciate people online who have a fun, witty way of writing, keeping things more professional and direct has worked best for me. Stay true to who you are and what comes easiest to you regarding tone and voice.

6) END IT IN A QUESTION, PROMPT OR CALL TO ACTION

Your Instagram caption should focus on storytelling. Remember, people come to your feed because they’re looking for something interesting and fun. The last thing you want is for them to hit next and go somewhere else because you couldn’t keep their attention long enough for them to read your entire caption. Try to include a question at the end of the post. Give them something to do once they get done reading your caption. It’s also a really great way to boost engagement and create a two-way conversation online.

my story

I’ve built brands from the ground up, sold software, launched tools like Wordsmith and taught thousands how to run ads that actually convert. I care about building businesses that create freedom — not burnout — and I’m here to help you do the same. Strategy, simplicity, and a whole lot of heart.

Big Goals, Smart Strategy, and a Business Bestie Who Knows What Works

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