Content Prompt: “Working with [your business] isn’t just about [surface-level benefit]—it’s about gaining [unexpected benefit or transformation]. If you’re ready for results that go deeper, let’s get started today!”

Copywriting Formula: Unexpected Benefits

Sometimes, the biggest game-changers are the ones we didn’t see coming. That’s why this formula works so well—it shifts the focus from the expected to the extraordinary. Instead of just talking about the obvious perks of working with you, this formula helps uncover the deeper, more meaningful transformations your clients experience.

Here’s how it works:

1. Start with the expected. Identify a common, surface-level benefit that people associate with your service.
2. Reveal the deeper transformation. Share the unexpected ways your service changes lives—things clients didn’t even realize they needed.
3. Make it emotional. Connection is key, so dig into how these benefits feel and why they matter.
4. Call to action. Invite your audience to experience these transformations for themselves.

Why it works: People expect results, but when they discover that your service changes more than just the obvious, that’s when the magic happens. It builds trust, deepens connections, and turns customers into lifelong fans.

Wordsmith Instructions

Write a blog post that highlights the unexpected benefits of working with me. Share examples of how clients’ lives or businesses have transformed beyond what they anticipated, and end with a CTA encouraging action.

How to Use This Prompt

Here’s how to bring the “What You’ll Gain” prompt to life:

1. Start with the obvious. What’s a basic, expected benefit that people assume they’ll get from working with you?
2. Dig deeper. What’s an unexpected way your service truly transforms their business or life?
3. Make it personal. Share real examples, emotions, and client experiences to drive home the impact.
4. Wrap it up with an invitation. Encourage them to step into this transformation by working with you.

Information Needed About Your Business

To make this prompt powerful, focus on these key details:

• What’s a surface-level benefit that most clients expect?
• What’s the deeper transformation they experience?
• How does this unexpected benefit make a lasting impact?
• What’s the next step they should take?

Once you have these answers, your post will feel real, relatable, and compelling to your audience.

New to Wordsmith? Here’s the deal—Wordsmith helps you take content prompts like this one and turn them into polished, on-brand content in seconds. Whether you need a blog post, a newsletter, or social media captions, Wordsmith does the heavy lifting so you can focus on running your business.

Example Post Using This Prompt:

I usually keep these super short, more like a social media caption, but wanted to show you that you can easily use Wordsmith to write newsletters too. *I used my personal writing style which you can get right inside the Wordsmith dashboard when taking the personlized quiz. 🖤

Subject Line: No more 11 PM content panic posts

Preview Text: If you’ve ever scrambled for something to post at the last minute, this one’s for you.

Email Body: Be honest with me — how many times have you found yourself staring at your screen at 11 PM, knowing you should post something but having absolutely no idea what to say? Maybe you throw together a quick caption, maybe you skip posting altogether (again), and maybe—just maybe—you wonder if showing up online is supposed to feel this exhausting.

If that’s you, friend, you’re not alone.

For so many business owners, content creation feels like a never-ending game of catch-up. You know you need to post, but between client work, life, and, well… literally everything else, creating content often gets pushed to the bottom of the to-do list. And when you finally do sit down to write, the blank page stares back at you like a judgmental reminder of how long it’s been since your last post.

But what if it didn’t have to be that way?

Imagine this: Instead of scrambling for ideas at the last minute, you have a clear content plan mapped out for you. You know exactly what to post, when to post it, and how it fits into your bigger marketing strategy. No more guessing. No more throwing spaghetti at the wall. No more posting just to post.

With Wordsmith, content creation becomes easy. Like sit down with your coffee, pop in a prompt, and let the magic happen easy.

It’s about working smarter, not harder.

Instead of reinventing the wheel every single time you need a post, Wordsmith takes one idea and turns it into a blog post, a newsletter, and multiple social media captions—all in your brand voice, all designed to connect with your audience.

Suddenly, instead of frantically trying to come up with something clever at the last minute, you’re scheduling content in advance. You’re showing up consistently. You’re building relationships instead of playing the engagement game. And best of all? You’re marketing your business in a way that feels good.

Why This Matters…

Because let’s be honest—your audience can tell when you’re just posting for the sake of posting. And they can definitely tell when you’re showing up with intention, sharing content that actually speaks to them.

When you shift from scrambling to strategy, a few things start to happen:

✔️ You gain confidence—knowing your content is thoughtfully planned and aligns with your bigger business goals.
✔️ You create more impact—because you’re not just posting; you’re connecting, educating, and building trust.
✔️ You actually enjoy marketing—yes, it’s possible! When content creation stops feeling like a chore, you want to show up.

This is your sign to stop waiting until the last second and start creating content with ease. Wordsmith is here to help you go from scattered to strategic—without the stress, without the overwhelm, and without the late-night posting panic.

Let’s make content creation fun again. Sign up for Wordsmith today and start showing up like the confident CEO you are.

Content Prompt: “Sometimes, it’s the small wins that lead to the biggest changes—like [specific example of a small success your clients achieve]. These moments matter, and I’m here to help you create even more of them. Let’s get started!”

Copywriting Formula: Small Wins to Big Wins

Ever heard the phrase progress, not perfection? That’s exactly what this formula is all about—showing your audience that even the smallest wins are worth celebrating because they lead to major transformations.

Here’s how it works:

1. Start with a small win. Identify a small but meaningful success your clients experience early on when working with you.
2. Connect it to a bigger transformation. Show how these smaller victories build momentum and contribute to their larger goals.
3. Make it relatable. People love success stories they can see themselves in, so keep it personal and inspiring.
4. Call to action. Invite them to take the next step so they can start stacking their own wins.

Why it works: Success isn’t always about overnight transformation. By highlighting small wins, you make your audience feel like they can do this, too. It builds confidence, excitement, and trust in what you offer.

Wordsmith Instructions

Write a [Newsletter, Social Media, Blog] post that celebrates the small wins clients achieve when working with me. Highlight how these victories build momentum toward bigger transformations, and end with a CTA inviting readers to start their journey.

New to Wordsmith? Here’s the deal—Wordsmith helps you take content prompts like this one and turn them into polished, on-brand content in seconds. Whether you need a blog post, a newsletter, or social media captions, Wordsmith does the heavy lifting so you can focus on running your business.

How to Use This Prompt

Here’s how to make the “Celebrate the Wins” prompt work for your brand:

1. Think about the small wins. What’s something simple yet impactful that your clients experience when working with you?
2. Share the ripple effect. Show how that small win leads to even greater results over time.
3. Make it feel real. Use personal language, client stories, or real-life examples to create connection.
4. End with an invitation. Encourage your audience to take that first step toward their own success.

Information Needed About Your Business

To make this prompt personal and powerful, get clear on:

• What’s a small win your clients typically experience early on?
• How does that small win contribute to their bigger success?
• What emotions do your clients feel after achieving that win?
• What’s the next step you want them to take?

Once you have these answers, your content will naturally resonate with your audience and inspire them to take action.

Example Post Using This Prompt

Let’s talk about small wins—the ones that make you feel like you’re actually getting somewhere. Like finally posting on social media without overthinking every word. Or opening your inbox to messages from people who actually want to work with you.

These tiny moments? They’re everything. They add up. They create momentum. They build the kind of confidence that turns into big wins over time.

With Wordsmith, you don’t have to wonder what to say next. You can create your own content from scratch or dive right into a ready-made content plan that’s designed to connect you with your ideal clients. No second-guessing. No staring at a blinking cursor. Just done-for-you content that makes showing up effortless.

Let’s celebrate this small win together. Sign up for Wordsmith and see just how easy content creation can be.

Content Prompt: “Here’s the deal: [common industry misconception] is keeping you stuck. The truth? [correct information]. With [your service], you’ll finally have the clarity you need to [specific benefit]. Let’s make things simple.”

Copywriting Formula: Myth-Busting

You know those myths that just won’t die? The ones that leave your audience spinning their wheels, stuck in the same place? This week’s prompt is all about clearing up the confusion. The Myth-Busting formula is your go-to for calling out those misconceptions, setting the record straight, and showing your audience how your service is the clarity they’ve been looking for.

Here’s the breakdown:

1. Myth: Call out the big misunderstanding. Don’t hold back—say it like it is.
2. Truth: Drop the knowledge. Replace the myth with facts that are clear, actionable, and empowering.
3. Solution: Now’s your moment to shine. Show how your service bridges the gap and brings clarity to their lives.
4. Call to Action: Wrap it up with an invitation to take action. Make it simple and irresistible.

Why it works: When you bust myths, you position yourself as a trusted guide. You’re not just offering a service—you’re providing clarity, building trust, and giving your audience a reason to say, “Finally, someone gets it!”

Wordsmith Instructions

Write a post that clears up a common misconception in your industry. Share the correct information, explain how your service provides clarity, and end with a CTA that invites readers to take action.

How to Use This Prompt

Here’s how to bring the “Let’s Clear the Confusion” prompt to life:

1. Start with the myth. Shine a light on the misconception that’s keeping your audience stuck. Be bold and straightforward.
2. Share the truth. Offer clear, easy-to-understand information that replaces the myth. Your audience should feel a sigh of relief reading this part.
3. Connect the dots. Explain how your service is the missing piece they’ve been searching for—the thing that finally makes it all make sense.
4. End with a CTA. Encourage them to take the next step. Make it sound simple and doable (because it is!).

Information Needed About Your Business

To make this prompt shine, you’ll need to get clear on a few things:

• What’s the big misconception in your industry? Think about the myths that leave your audience confused or stuck.
• What’s the truth? What’s the real story? Share facts that feel empowering and actionable.
• How does your service provide clarity? Highlight the ways your service clears up confusion and makes life easier for your audience.
• What’s the benefit of that clarity? Paint a picture of the transformation they’ll experience once they see the truth.
• What’s their next step? Spell it out—what action should they take right now?

When you have these answers ready, your post will hit home and inspire your audience to take action.

Example Post Using This Prompt

Let’s get one thing straight: You don’t have to figure out what to post on social media all by yourself. The misconception? That as a business owner, you need to start from scratch and create brand-new content ideas every single day. The truth? There are pre-made content plans that take the guesswork out of the process—and Wordsmith is here to make it happen.

With Wordsmith, you’ll see exactly what a whole year of content can look like. It’s like having a roadmap that turns your ideas into scroll-stopping posts, engaging newsletters, and blog-worthy articles—all designed to sound just like you. No more sitting at your desk wondering what to say next. Just clarity, consistency, and content that works.

If you’re ready to stop guessing and start showing up with content that feels so you, let’s make it happen together. Wordsmith is here to take the weight off your shoulders. Sign up today and let’s create something amazing, one post at a time.

Content Prompt: “Feeling stuck trying to figure out [specific problem]? With [your service], you can skip the guesswork and start seeing results. I’ll show you exactly how to [specific solution]. Let’s get started!”

Copywriting Formula: Problem-Solution

Let’s be honest—there’s nothing more frustrating than feeling stuck, spinning your wheels, and getting nowhere. The Problem-Solution formula gets straight to the heart of that frustration. It starts by saying, “Hey, I see you. I get it.” Then it offers a way forward—a clear, actionable solution that makes everything feel possible again.

Here’s how it works:

1. Problem: Start by naming the struggle your audience is facing. Show them you understand their challenges and how hard it’s been.
2. Solution: Now, here’s where you bring the light! Show them how your service solves that problem. Make it clear, simple, and doable.
3. Call to Action: Finish by inviting them to take action—whether it’s signing up, booking a call, or trying your product. Let them know you’re ready to help them move forward.

Why it works: When your audience sees that you understand their struggle and have the solution, you build trust. And trust? It’s the secret sauce that makes them say, “Yes, I’m ready to do this.”

Wordsmith Instructions

Write a [blog post, social media caption, newsletter etc.] that highlights a specific problem your audience faces and shows how your service solves it. Use clear, actionable language and end with a CTA that invites them to stop guessing and start making progress. [Then enter the content prompt from above].

How to Use This Prompt

Here’s how to make the “No More Guesswork” prompt your own:

1. Start with empathy. Begin your post by naming the frustration your audience feels. Let them know you understand what they’re going through.
2. Present the solution. Show them how your service is the answer they’ve been looking for. Use clear, relatable language that makes it easy to see the value.
3. Make it actionable. Give them a step to take right now—whether it’s clicking a link, signing up, or booking a call. Keep it simple and inviting.
4. End with encouragement. Remind them that progress is possible and that you’re here to help every step of the way.

Information Needed About Your Business

To make this prompt work like magic, get clear on these details:

• What specific problem does your audience struggle with? Think about the challenges that keep them up at night.
• How does your service solve that problem? Highlight what makes your approach unique and effective.
• What transformation can they expect? Paint a picture of what life looks like after working with you.
• What’s the next step they should take? Be clear and direct about how they can get started.

When you know these answers, your post will resonate on a deeper level and inspire action.

Example Post Using This Prompt

Ever feel like showing up online is harder than it should be? With Wordsmith, the struggle ends here. We’ve built a tool that takes one idea and transforms it into a polished blog post, a must-read newsletter, and scroll-stopping social media captions—all written in your unique voice and done in minutes.

No more blank screens. No more guessing games. Just clear, organized, on-brand content that connects with your audience and helps you stand out.

If you’re ready to stop overthinking and start creating with ease, Wordsmith is here to make it happen. Sign up today and let’s get started!

All About These Weekly Content Prompts

Let me guess—you’ve stared at your screen more times than you can count, trying to think of something fresh to share about your business. Been there, done that. That’s why I’m introducing something new to help: Weekly Content Prompts.

These prompts are here to take the guesswork out of showing up online. They’re designed to help you:

• Tell your story authentically.
• Highlight the passion behind what you do.
• Connect with your audience on a deeper level.

Each week, I’ll share a prompt to spark inspiration and make it easier for you to talk about your business. Whether you want to craft a blog post, whip up a newsletter, or create a scroll-stopping social media caption, these prompts will have you covered.

Here’s a little secret you’re not alone in: coming up with content is hard. You’re not the only one staring at a blank screen wondering what to say. In fact, a recent study found that 60% of marketers struggle to come up with fresh content ideas. Yup, even the pros hit roadblocks.

That’s where a content prompt can change the game. Instead of wasting time second-guessing yourself, you’ve got a starting point—a nudge in the right direction that makes showing up feel a whole lot easier.

(Source: Ziflow’s content creation challenges report)

Why Wordsmith Makes It Even Easier

If you’re already using Wordsmith, creating content just got even simpler. Add the prompt and some info about your business, and let Wordsmith do its thing—turning your ideas into beautifully written, on-brand content in seconds. Think of it as your personal copywriter in a box.

Not using Wordsmith yet? No worries! You can still use these prompts with tools like ChatGPT. But here’s the truth: Wordsmith takes it to the next level, automating the process and ensuring your content reflects your unique voice every time. (Psst… You can sign up for Wordsmith here!)

Content Prompt: “Let’s cut to the chase: [your service] works because it’s [specific unique feature]. While others focus on [common approach], I make sure [specific differentiator]. This means you get [specific benefit]. Let’s make it happen!”

Wordsmith Prompt:
Write a blog post that explains why my service works better than other options. Focus on the specific features and benefits that make it stand out, and end with a CTA encouraging readers to experience it for themselves. [Add Content Prompt From Above].

How to Use This Prompt

Here’s how to make the “Here’s Why It Works” prompt your own:

1. Start with empathy. Address your audience’s pain point. Show them you understand their struggles and are here to help.
2. Explain your unique approach. Highlight the specific features of your service and how they’re different from what’s out there.
3. Show the benefits. Connect those features to tangible outcomes that your audience will experience.
4. Wrap it up with a CTA. Invite your audience to take the next step and experience the transformation for themselves.

Copywriting Formula 👉 FAB (Features, Advantages, Benefits)

This formula is a classic for a reason. It’s all about building trust and showing your audience exactly why your service is different and better. By focusing on the specific features of what you offer, their unique advantages, and the real-world benefits they provide, you can clearly communicate why your business is the best choice.

• Feature: The unique thing your service does.
• Advantage: Why that feature is valuable.
• Benefit: The outcome your audience will experience.

Why it works: FAB helps you cut through the noise and get straight to the point. It highlights what makes your service stand out, giving your audience the clarity they need to trust you and take action.

All About These Weekly Content Prompts

Let me guess—you’ve stared at your screen more times than you can count, trying to think of something fresh to share about your business. Been there, done that. That’s why I’m introducing something new to help: Weekly Content Prompts.

These prompts are here to take the guesswork out of showing up online. They’re designed to help you:

• Tell your story authentically.
• Highlight the passion behind what you do.
• Connect with your audience on a deeper level.

Each week, I’ll share a prompt to spark inspiration and make it easier for you to talk about your business. Whether you want to craft a blog post, whip up a newsletter, or create a scroll-stopping social media caption, these prompts will have you covered.

Here’s a little secret you’re not alone in: coming up with content is hard. You’re not the only one staring at a blank screen wondering what to say. In fact, a recent study found that 60% of marketers struggle to come up with fresh content ideas. Yup, even the pros hit roadblocks.

That’s where a content prompt can change the game. Instead of wasting time second-guessing yourself, you’ve got a starting point—a nudge in the right direction that makes showing up feel a whole lot easier.

(Source: Ziflow’s content creation challenges report)

Why Wordsmith Makes It Even Easier

If you’re already using Wordsmith, creating content just got even simpler. Add the prompt and some info about your business, and let Wordsmith do its thing—turning your ideas into beautifully written, on-brand content in seconds. Think of it as your personal copywriter in a box.

Not using Wordsmith yet? No worries! You can still use these prompts with tools like ChatGPT. But here’s the truth: Wordsmith takes it to the next level, automating the process and ensuring your content reflects your unique voice every time. (Psst… You can sign up for Wordsmith here!)

Content Prompt: “You’re not meant to do this alone. If [specific challenge] has been weighing you down, I want you to know there’s a way forward. With [your service], you’ll have the support and tools you need to [specific benefit]. Let’s tackle it together.”

Wordsmith Prompt: “Write a [blog, newsletter, social media post, etc.] that highlights a common struggle my audience faces and how my service provides the solution. Use a warm and supportive tone to build trust, and end with an encouraging CTA that invites them to take the first step.”

Info Needed About Your Business:

👉 What is the main challenge your clients face before working with you?

👉 What specific benefit does your service deliver?

👉 What type of support do you provide to make the process easier?

Why Relatable Empathy Works

Relatable empathy is your secret weapon for connecting with your audience. It’s not about pitching; it’s about understanding. You’re meeting people where they are, showing them that you get it, and offering a way forward that feels both achievable and supportive.

Here’s why this approach resonates:

• Emotional Connection: Acknowledging their struggles shows you see them as individuals, not just potential customers.
• Building Trust: Empathy transforms you from a service provider into someone they can rely on.
• Inspiring Action: When people feel understood and hopeful, they’re ready to take the first step toward a solution.

This week’s prompt is designed to tap into this powerful formula, helping you craft content that says:

I see you.

I understand you.

Let’s solve this together.

All About These Weekly Prompts

Let me guess—you’ve stared at your screen more times than you can count, trying to think of something fresh to share about your business. Been there, done that. That’s why I’m introducing something new to help: Weekly Content Prompts.

These prompts are here to take the guesswork out of showing up online. They’re designed to help you:

• Tell your story authentically.
• Highlight the passion behind what you do.
• Connect with your audience on a deeper level.

Each week, I’ll share a prompt to spark inspiration and make it easier for you to talk about your business. Whether you want to craft a blog post, whip up a newsletter, or create a scroll-stopping social media caption, these prompts will have you covered.

Here’s a little secret you’re not alone in: coming up with content is hard. You’re not the only one staring at a blank screen wondering what to say. In fact, a recent study found that 60% of marketers struggle to come up with fresh content ideas. Yup, even the pros hit roadblocks.

That’s where a content prompt can change the game. Instead of wasting time second-guessing yourself, you’ve got a starting point—a nudge in the right direction that makes showing up feel a whole lot easier.

(Source: Ziflow’s content creation challenges report)

Why Wordsmith Makes It Even Easier

If you’re already using Wordsmith, creating content just got even simpler. Add the prompt and some info about your business, and let Wordsmith do its thing—turning your ideas into beautifully written, on-brand content in seconds. Think of it as your personal copywriter in a box.

Not using Wordsmith yet? No worries! You can still use these prompts with tools like ChatGPT. But here’s the truth: Wordsmith takes it to the next level, automating the process and ensuring your content reflects your unique voice every time. (Psst… You can sign up for Wordsmith here!)

Try This Week’s Content Prompt

I hope you enjoy kicking off your content creation with this week’s prompt! Remember: showing up online doesn’t have to be a struggle. Let’s make it easier—and more fun—together.