Content Prompt: “Working with [your business] isn’t just about [surface-level benefit]—it’s about gaining [unexpected benefit or transformation]. If you’re ready for results that go deeper, let’s get started today!”

Copywriting Formula: Unexpected Benefits

Sometimes, the biggest game-changers are the ones we didn’t see coming. That’s why this formula works so well—it shifts the focus from the expected to the extraordinary. Instead of just talking about the obvious perks of working with you, this formula helps uncover the deeper, more meaningful transformations your clients experience.

Here’s how it works:

Start with the expected. Identify a common, surface-level benefit that people associate with your service.

Reveal the deeper transformation. Share the unexpected ways your service changes lives—things clients didn’t even realize they needed.

Make it emotional. Connection is key, so dig into how these benefits feel and why they matter.

Call to action. Invite your audience to experience these transformations for themselves.

Why it works: People expect results, but when they discover that your service changes more than just the obvious, that’s when the magic happens. It builds trust, deepens connections, and turns customers into lifelong fans.

Wordsmith Instructions

Write a blog post that highlights the unexpected benefits of working with me. Share examples of how clients’ lives or businesses have transformed beyond what they anticipated, and end with a CTA encouraging action.

How to Use This Prompt

Here’s how to bring the “What You’ll Gain” prompt to life:

Start with the obvious. What’s a basic, expected benefit that people assume they’ll get from working with you?

Dig deeper. What’s an unexpected way your service truly transforms their business or life?

Make it personal. Share real examples, emotions, and client experiences to drive home the impact.

Wrap it up with an invitation. Encourage them to step into this transformation by working with you.

Content Prompt: “Sometimes, it’s the small wins that lead to the biggest changes—like [specific example of a small success your clients achieve]. These moments matter, and I’m here to help you create even more of them. Let’s get started!”

Copywriting Formula: Small Wins to Big Wins

Ever heard the phrase progress, not perfection? That’s exactly what this formula is all about—showing your audience that even the smallest wins are worth celebrating because they lead to major transformations.

Here’s how it works:

Start with a small win. Identify a small but meaningful success your clients experience early on when working with you.

Connect it to a bigger transformation. Show how these smaller victories build momentum and contribute to their larger goals.

Make it relatable. People love success stories they can see themselves in, so keep it personal and inspiring.

Call to action. Invite them to take the next step so they can start stacking their own wins.

Why it works: Success isn’t always about overnight transformation. By highlighting small wins, you make your audience feel like they can do this, too. It builds confidence, excitement, and trust in what you offer.

Wordsmith Instructions

Write a [Newsletter, Social Media, Blog] post that celebrates the small wins clients achieve when working with me. Highlight how these victories build momentum toward bigger transformations, and end with a CTA inviting readers to start their journey.

New to Wordsmith? Here’s the deal—Wordsmith helps you take content prompts like this one and turn them into polished, on-brand content in seconds. Whether you need a blog post, a newsletter, or social media captions, Wordsmith does the heavy lifting so you can focus on running your business.

How to Use This Prompt

Here’s how to make the “Celebrate the Wins” prompt work for your brand:

Think about the small wins. What’s something simple yet impactful that your clients experience when working with you?

Share the ripple effect. Show how that small win leads to even greater results over time.

Make it feel real. Use personal language, client stories, or real-life examples to create connection.

End with an invitation. Encourage your audience to take that first step toward their own success.

Prompt Text: “Here’s the deal: [common industry misconception] is keeping you stuck. The truth? [correct information]. With [your service], you’ll finally have the clarity you need to [specific benefit]. Let’s make things simple.”

Copywriting Formula: Myth-Busting

You know those myths that just won’t die? The ones that leave your audience spinning their wheels, stuck in the same place? This week’s prompt is all about clearing up the confusion. The Myth-Busting formula is your go-to for calling out those misconceptions, setting the record straight, and showing your audience how your service is the clarity they’ve been looking for.

Here’s the breakdown:

Myth: Call out the big misunderstanding. Don’t hold back—say it like it is.

Truth: Drop the knowledge. Replace the myth with facts that are clear, actionable, and empowering.

Solution: Now’s your moment to shine. Show how your service bridges the gap and brings clarity to their lives.

Call to Action: Wrap it up with an invitation to take action. Make it simple and irresistible.

Why it works: When you bust myths, you position yourself as a trusted guide. You’re not just offering a service—you’re providing clarity, building trust, and giving your audience a reason to say, “Finally, someone gets it!”

Wordsmith Instructions

Write a post that clears up a common misconception in your industry. Share the correct information, explain how your service provides clarity, and end with a CTA that invites readers to take action.

How to Use This Prompt

Here’s how to bring the “Let’s Clear the Confusion” prompt to life:

Start with the myth. Shine a light on the misconception that’s keeping your audience stuck. Be bold and straightforward.

Share the truth. Offer clear, easy-to-understand information that replaces the myth. Your audience should feel a sigh of relief reading this part.

Connect the dots. Explain how your service is the missing piece they’ve been searching for—the thing that finally makes it all make sense.

End with a CTA. Encourage them to take the next step. Make it sound simple and doable (because it is!).

Information Needed About Your Business

To make this prompt shine, you’ll need to get clear on a few things:

What’s the big misconception in your industry? Think about the myths that leave your audience confused or stuck.

What’s the truth? What’s the real story? Share facts that feel empowering and actionable.

How does your service provide clarity? Highlight the ways your service clears up confusion and makes life easier for your audience.

What’s the benefit of that clarity? Paint a picture of the transformation they’ll experience once they see the truth.

What’s their next step? Spell it out—what action should they take right now?

When you have th

Content Prompt: “Feeling stuck trying to figure out [specific problem]? With [your service], you can skip the guesswork and start seeing results. I’ll show you exactly how to [specific solution]. Let’s get started!”

Copywriting Formula: Problem-Solution

Let’s be honest—there’s nothing more frustrating than feeling stuck, spinning your wheels, and getting nowhere. The Problem-Solution formula gets straight to the heart of that frustration. It starts by saying, “Hey, I see you. I get it.” Then it offers a way forward—a clear, actionable solution that makes everything feel possible again.

Here’s how it works:

Problem: Start by naming the struggle your audience is facing. Show them you understand their challenges and how hard it’s been.

Solution: Now, here’s where you bring the light! Show them how your service solves that problem. Make it clear, simple, and doable.

Call to Action: Finish by inviting them to take action—whether it’s signing up, booking a call, or trying your product. Let them know you’re ready to help them move forward.

Why it works: When your audience sees that you understand their struggle and have the solution, you build trust. And trust? It’s the secret sauce that makes them say, “Yes, I’m ready to do this.”

Wordsmith Instructions

Write a [blog post, social media caption, newsletter etc.] that highlights a specific problem your audience faces and shows how your service solves it. Use clear, actionable language and end with a CTA that invites them to stop guessing and start making progress. [Then enter the content prompt from above].

How to Use This Prompt

Here’s how to make the “No More Guesswork” prompt your own:

Start with empathy. Begin your post by naming the frustration your audience feels. Let them know you understand what they’re going through.

Present the solution. Show them how your service is the answer they’ve been looking for. Use clear, relatable language that makes it easy to see the value.

Make it actionable. Give them a step to take right now—whether it’s clicking a link, signing up, or booking a call. Keep it simple and inviting.

End with encouragement. Remind them that progress is possible and that you’re here to help every step of the way.

Information Needed About Your Business

To make this prompt work like magic, get clear on these details:

What specific problem does your audience struggle with? Think about the challenges that keep them up at night.

How does your service solve that problem? Highlight what makes your approach unique and effective.

What transformation can they expect? Paint a picture of what life looks like after working with you.

What’s the next step they should take? Be clear and direct about how they can get started.

Content Prompt: “Let’s cut to the chase: [your service] works because it’s [specific unique feature]. While others focus on [common approach], I make sure [specific differentiator]. This means you get [specific benefit]. Let’s make it happen!” Wordsmith Prompt:Write a blog post that explains why my service works better than other options. Focus on the specific […]

Content Prompt: “You’re not meant to do this alone. If [specific challenge] has been weighing you down, I want you to know there’s a way forward. With [your service], you’ll have the support and tools you need to [specific benefit]. Let’s tackle it together.”

Wordsmith Prompt: “Write a [blog, newsletter, social media post, etc.] that highlights a common struggle my audience faces and how my service provides the solution. Use a warm and supportive tone to build trust, and end with an encouraging CTA that invites them to take the first step.”

Info Needed About Your Business:

👉 What is the main challenge your clients face before working with you?

👉 What specific benefit does your service deliver?

👉 What type of support do you provide to make the process easier?

Why Relatable Empathy Works

Relatable empathy is your secret weapon for connecting with your audience. It’s not about pitching; it’s about understanding. You’re meeting people where they are, showing them that you get it, and offering a way forward that feels both achievable and supportive.

Here’s why this approach resonates:

Emotional Connection: Acknowledging their struggles shows you see them as individuals, not just potential customers.

Building Trust: Empathy transforms you from a service provider into someone they can rely on.

Inspiring Action: When people feel understood and hopeful, they’re ready to take the first step toward a solution.

This week’s prompt is designed to tap into this powerful formula, helping you craft content that says:

I see you.

I understand you.

Let’s solve this together.

All About These Weekly Prompts

Let me guess—you’ve stared at your screen more times than you can count, trying to think of something fresh to share about your business. Been there, done that. That’s why I’m introducing something new to help: Weekly Content Prompts.