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You can have the most beautifully designed ad, the perfect copy, and an irresistible offer, but if itâs not reaching the right people, it wonât convert. Thatâs the hard truth about running ads.
When I first started running Facebook, Instagram, and Pinterest ads, I made the mistake so many business owners makeâI cast my net too wide. I thought that if I reached more people, Iâd get more sales. But what actually happened? I wasted money on people who werenât interested, and my ad spend wasnât giving me the return I wanted.
Thatâs when I learned the power of targeting the right audience. Once I dialed in my targeting strategy, everything changed. My ad costs dropped, my conversions skyrocketed, and I wasnât just getting salesâI was getting sales from the exact people I wanted to attract.
So, letâs dive into how you can target the right audience on ads across Facebook, Instagram, and Pinterest to make sure your money is working for you, not against you.
The key to successful ad targeting is understanding who your ideal customer is and how to put your ad in front of them. Hereâs how to do it, step by step:
Before you even open up Ads Manager, take a step back and think about your dream client or customer. Ask yourself:
â Who is my product/service for?
â What problem does it solve for them?
â Where do they spend their time online?
â What are their interests, habits, and pain points?
â What type of content are they engaging with?
Knowing the answers to these questions will help you target your ads with intention instead of just guessing.
Facebook and Instagram offer some of the most powerful audience targeting tools. Hereâs how to use them:
đ Pro Tip: Start small! Donât target broad audiences right away. Instead, refine your targeting to people who are most likely to buy.
Pinterest works a little differently than Facebook and Instagram because itâs a search engine, not a social media platform. This means people are actively searching for things, which makes it an incredible platform for ads. Hereâs how to use targeting effectively:
đ Pro Tip: Pinterest is perfect for business owners who donât have an established audience yet! Unlike Facebook and Instagram, where targeting relies heavily on past interactions, Pinterest allows you to show up in front of people actively searching for what you offer.
If youâre unsure what to promote first in your ads, start with your best-sellers. These are the products or services that have already been proven to sell.
I see too many business owners get excited about ads and launch them for something new or something theyâre excited aboutâwithout knowing if it will sell. The problem? Youâre running an ad without proof of demand. Instead, focus on products/services that have already converted, and scale from there.
Look at past sales data â Whatâs consistently selling?
Check engagement â What do people ask about the most?
Think about your customers â Whatâs solving their biggest problem?
Running ads on something that already sells well increases your chances of success and makes your ad spend worth it.
I used to think that I just had to work more, put in longer hours, and constantly hustle to grow my business. But then I ran my first ad and realized something: for every dollar I spent, I was making $3 back.
Instead of relying solely on organic marketing, I was able to put my offer in front of the right people fast. No more waiting for SEO to kick in or hoping social media posts would gain traction. Ads allowed me to scale my business quickly and predictably.
Just the other day, I spent $11 on an ad and made $470 in return. Now, this doesnât happen every single day, but it proves why ad targeting is so powerful. When youâre only paying to reach warm leads who have already shown interest in what you offer, the return on investment is huge.
If youâre ready to stop guessing and start running ads that actually bring in sales, my Pinterest Ad Strategy course walks you through exactly how I set up my adsâfrom targeting, to budgeting, to tracking conversions.
Itâs a 90-minute training that shows you step by step how I use Pinterest ads to generate sales consistently.
Inside, youâll learn:
đŻ Join the course here: Pinterest Ad Strategy Course
Targeting the right audience on ads is the secret to running profitable ad campaigns. The better your targeting, the better your return on investment.
The best part? Once you have the right strategy in place, ads will do the heavy lifting for youâso you can grow your business without spending all your time marketing.
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You know what makes my day? Celebrating those small wins that feel like a big dealâlike when I see an entrepreneur take one tiny step that completely changes their momentum. These little moments lead to massive change, and today, I want to remind you just how powerful those small wins truly are.
We recently launched Version 2 of Wordsmith, and while it was an exciting milestone, I canât help but look back on all the tiny moments that led us here. Itâs easy to focus on the big victoriesâthe major launches, the big revenue milestones, the growth. But the truth? Itâs the small, daily steps that made those big wins possible.
There were so many moments where I felt like I was moving slowly. Where progress felt like it was taking forever. I run my business while being a stay-at-home mom to four amazing kidsâtwo of whom we homeschool, and two who are still in the stage where they need me every minute of the day. Some days, I felt like I wasnât getting enough done. Other days, I saw small sparks of progress that reminded me I was on the right path.
So today, Iâm pausing to celebrate. This big milestone? Itâs really a collection of all the tiny bits of work that stacked up over time. Every late-night brainstorming session, every email sent, every test runâall of it led to this moment.
Maybe for you, itâs finally hitting âpublishâ on that blog post youâve been sitting on. Or sending an email to a potential client. Or setting up that sales page. These might seem like minor steps, but they add up. Each time you take action, even if it feels small, youâre building momentum toward something bigger.
A few ways to start stacking those wins:
When we focus only on the big picture, itâs easy to feel overwhelmed. The finish line can seem so far away that we forget to acknowledge how far weâve already come. But when you start celebrating small wins, something incredible happens:
Think about itâif you only allow yourself to celebrate when you hit the âbig goal,â youâre robbing yourself of so many moments of joy and motivation along the way.
Itâs easy to look at successful entrepreneurs and assume they had some big breakthrough moment that changed everything. But if you dig deeper, youâll find that every success story is built on small, consistent actions.
The bestselling author didnât write their book in one sittingâthey wrote a little bit every day. The six-figure business owner didnât build their empire overnightâthey showed up consistently, refining their strategy as they went.
Every successful entrepreneur you admire? They started with small wins. And if they can do it, so can you.
If youâre ready to make this a habit, hereâs how to start:
Each day, write down one small win. It could be as simple as âsent an email to a new leadâ or âwrote the first paragraph of my blog post.â Over time, youâll see how much progress youâre making.
Thereâs something powerful about saying, âHey, I did this today!â Whether itâs a business friend, a mastermind group, or even your audience on social mediaâsharing your wins helps reinforce their importance. Something I would like to do is share these little wins more online. I usually just share them with my husband or sister.
Set up mini-rewards for hitting small milestones. Maybe after completing a week of consistent work, you treat yourself to your favorite coffee. Maybe after finishing a project, you take an afternoon off. Rewards make progress feel fun and exciting.
Instead of only celebrating when something is finished, start acknowledging the steps it took to get there. You donât have to wait for the big momentâcelebrate the little moments along the way.
If youâre like me, you probably donât stop often enough to reflect on how far youâve come. We get caught up in whatâs nextâthe next launch, the next goal, the next step. But today, I want you to do something different:
Pause. Breathe. Take a moment to tell yourself how proud you are of the work youâve done.
Success isnât just about the big moments; itâs about the tiny ones that got you there. Keep stacking those wins, and before you know it, youâll be looking back at how far youâve come, too.
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If you’ve ever hesitated to launch a new product, delayed offering a service, or held back from putting yourself out there because it “wasn’t quite ready yet,” you’re not alone. Perfectionism in business is real, and itâs one of the biggest things holding so many entrepreneurs back. Whether it’s waiting for the perfect website, the flawless branding, or the ideal timing, perfection keeps so many from actually moving forward.
But hereâs the truth: imperfect action will always outperform perfect ideas that never leave your notebook.
I used to believe that every business decision had to be meticulous. Every product launch had to be flawless. Every offer had to be built out completely before I could share it with the world. And you know what? I wasted so much time trying to make things perfect that I often missed the moment.
When I finally let go of perfection and focused on just launching, my business started growing faster than ever. I started learning in real time, tweaking as I went, and getting invaluable feedback from real customersâfeedback I never would have gotten if I was still sitting on an “almost ready” idea.
So if youâve been waiting for everything to be just right before taking the next step in your business, this is your permission slip to just launch it.
Your business doesnât need perfectâit needs momentum. Success comes from taking action, adjusting as you go, and learning from what actually works instead of what you think might work.
Some of the most successful businesses didnât start with a perfectly polished offerâthey started by getting something out into the world, then refining it based on real-world feedback.
You canât improve what doesnât exist.
Think about itâwhen was the last time you bought something because it was âperfectâ? You likely made the purchase because it solved a problem or made your life easier.
Your ideal customer isnât sitting around waiting for your business to have the perfect website, the perfect branding, or the most polished product. They are looking for solutions to their problems. The faster you launch, the sooner you can help them.
While others are still tweaking and perfecting their offers, I already have my first version live, gathering real feedback, bringing in sales, and improving based on actual data. Speed is often the deciding factor in gaining traction.
Iâve always been a pro at launching things before theyâre “ready.” My goal isnât perfectionâitâs to get my ideas out there so I can refine them with my customers and clients. The best businesses donât start with perfection; they start with a first version that gets better over time.
I canât tell you how many entrepreneurs Iâve met who have brilliant ideas but never act on them because theyâre afraid theyâre not “ready.”
Meanwhile, someone else with half the experience is out there launching, promoting, and making money simply because theyâre willing to put themselves out there.
If youâre waiting for everything to be perfect, youâre missing out on sales, opportunities, and momentum. The most successful businesses are the ones that start before theyâre ready.
If youâre struggling with perfectionism in your business, hereâs how to shift your mindset and start showing up with confidence.
Perfectionism thrives on endless tweaking. If you donât set a deadline, youâll always find another reason to delay. Set a firm launch date and commit to it.
Hereâs the trick: Treat your launch like an appointment with a client. You wouldnât cancel on them last minute because you needed âjust one more tweak,â right? Hold yourself to that same standard.
And if youâre worried that things wonât be perfect? They wonât beâand thatâs okay. The key is getting started and improving as you go. You can always refine later.
Instead of waiting until everything is built out, start with a simple, functional version of your product or service. Your audience doesnât need all the bells and whistles on day one; they need something that delivers value.
A minimum viable offer (MVO) helps you:
Waiting for perfection before launching usually results in over-building, over-complicating, and over-spending. Keep it simple. Get it out there. Improve as you go.
The most successful entrepreneurs donât launch once and call it a day. They launch, test, tweak, and improve. This cycle is the secret to long-term success.
Hereâs how you can apply this:
Remember, iteration is what turns âgoodâ into âgreat.â But you canât iterate on something that doesnât exist. Get it out there first, then refine it.
The first version of anything will never be perfect. And thatâs okay. Trust that youâll learn, grow, and improve only by taking action.
Think of every big success storyâyou wonât find a single entrepreneur who got everything right from the start. What you will find is someone who was willing to start messy, learn quickly, and keep going.
Your business is no different.
If youâve been stuck in the perfectionism cycle, let this be the sign you need to break free.
You donât need to be perfect to be successful. You just need to be consistent, real, and willing to take action.
So, take a deep breath, trust yourself, and just launch it. Whether it’s a new product, a service, or a big ideaâdone will always be better than perfect.
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Some seasons feel slow, quiet, and stillâlike winter. Others are bursting with energy, full of ideas and movement, like spring. Iâve come to see both motherhood and running a business in the same way. Neither is meant to be lived at full speed all the time. Just like nature, we go through cycles. There are seasons of building, seasons of waiting, seasons of growth, and seasons of rest.
For years, I fought against this. I thought success meant always moving forward, always producing, always keeping up. But motherhood has a way of shifting your perspective. Some seasons, my kids need me more, and my business slows. Other times, theyâre happily lost in their own world, and I get to dive into my work. I no longer expect myself to always be at 100%âbecause nobody can be. Instead, Iâve learned to embrace the ebb and flow of both roles, allowing them to shape each other in ways that feel natural, not forced.
Rather than chasing an impossible idea of balance, I focus on rhythm. In our home, our days follow a gentle flowâone that holds space for homeschooling, family time, and my work. Itâs not about strict schedules or perfectly planned days. Itâs about knowing the small things that keep us grounded. That doesnât mean my house is always calmâI promise it’s far from it.
With three wild boys, itâs often loud and chaotic. My oldest, my daughter, is more calm and collected, often by my side, helping me navigate the whirlwind of energy that fills our home.
Iâve found that when we have a rhythm, everything feels a little smoother. It helps me prioritize, knowing that my time is limited. Instead of stressing over all the things I could be doing, I focus on what has to get done.
Over the years, Iâve become really clear about what matters most in my business. My long-form content comes first, then emails, then social media. Showing up behind the scenes on Instagram is something I enjoy, but I no longer pressure myself to be constantly visible. Because even when Iâm not posting, my business is still moving forward.
And hereâs the truth: I donât have to keep up with business owners who have more time to devote to their work. My path looks different because my priorities are different. And thatâs okay.
Motherhood has always come first for me. The small moments, the everyday ritualsâthese are the things I know Iâll never get back. I have my whole life to work on my business, but I only get to raise my kids once. This chapter of their childhood is fleeting, and I want to be present for it. Not just physically, but fullyâsoaking in the messy, beautiful moments that fill our days.
And yet, that doesnât mean I donât care about my business. It just means I no longer see productivity as my measure of success. Some weeks I get a lot done. Some weeks, I donât. But I remind myself: just because Iâm not moving fast doesnât mean Iâm not moving forward.
One of the biggest changes Iâve made is in the way I talk about my life. I stopped saying, I have to do this and started saying, I get to do this.
I get to wake up in a house filled with four energetic, healthy kids. I get to homeschool them and witness their curiosity unfold. I get to carve out time for myselfâto move my body, to run, to sit with my coffee in a quiet corner of my home and write. I get to build a business that fits into my life, not the other way around.
Itâs easy to take these things for granted. But when I shift my language, I shift my perspective. The little thingsâthe tasks that once felt like obligationsâbecome privileges. And suddenly, my days feel lighter.
So if youâre in a season where things feel slow, where youâre questioning if youâre doing enoughâknow this: You are. Youâre allowed to move at your own pace. Youâre allowed to honor the season youâre in without guilt. You donât have to keep up with anyone else.
There will be seasons of growth, seasons of waiting, seasons of work, and seasons of stillness. Embrace them all. Trust that just because youâre not where you want to be yet doesnât mean you wonât get there.
Your business will be there. Your dreams will be there. But your babies wonât be little forever. And if slowing down means you get to savor these moments a little longerâthen that is a season worth embracing.
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“AI-generated content is robotic, generic, and canât possibly sound like me.â The truth? That couldnât be further from realityâat least, not with Wordsmith. Weâve flipped this myth on its head, proving that when AI is used the right way, it becomes a powerful extension of your brand, your voice, and your vision.
And the best part? It doesnât replace youâit enhances what youâre already doing.
If youâve been skeptical about AI, I get it. The fear that AI-generated content will strip away your personality, your authenticity, and everything that makes your brand unique is completely valid. But hereâs the thingâAI is only as good as the system behind it. And we werenât about to let Wordsmith be just another AI writing tool that churns out bland, cookie-cutter content.
We wanted it to be so much moreâa true extension of YOU, one that understands your tone, your messaging, and your brand values like a trusted business partner.
And after years of development, countless hours of testing, and refining every little detail, we finally did it. Wordsmith doesnât just generate contentâit generates content that feels like you wrote it yourself.
One of the biggest misconceptions about AI is that using it somehow means youâre âcheatingâ at content creation. But letâs be realâhow many of us have spent hours staring at a blank screen, struggling to come up with the perfect words, or just running out of time to post consistently? AI isnât here to take over your brandâitâs here to help you show up better, faster, and more effectively.
If you think about it, entrepreneurs already use technology to make business more efficient. We use scheduling tools to plan our posts, email automation to stay in touch with our audience, and even templates to streamline our branding. Why should content creation be any different?
AI isnât replacing youâitâs giving you the tools to show up consistently, connect with your audience, and grow your business without the constant content burnout.
We believe AI should be your creative sidekickânot a replacement, but a tool that works alongside you to make content creation feel effortless. And thatâs exactly what weâve built with Wordsmith.
We get itâyour brand voice is everything.
Itâs what sets you apart, makes your audience connect with you, and builds trust. And youâre right to be skeptical about AIâs ability to capture that unique tone.
But hereâs what we did differently:
We built AI writing styles that actually sound humanâso your content doesnât feel robotic or off-brand.
We created custom writing stylesâso you can choose from nine distinct tones or take our quiz to create your own personalized writing style that fits your brand like a glove.
We trained Wordsmith to understand your businessâhelping you generate content that aligns with your message, audience, and values.
The result? AI-generated content that doesnât just fill spaceâit connects, engages, and most importantly, sounds just like you.
Weâve seen it happen time and time againâentrepreneurs who were skeptical about using AI in their content strategy gave Wordsmith a shot, and it completely changed the way they saw whatâs possible.
They went from struggling with content creation to confidently publishing posts that felt true to their brandâwithout spending hours behind the screen.
They embraced AI not as a shortcut, but as a smart strategy for growth.
They stopped feeling overwhelmed by content and started showing up consistently.
They realized that AI wasnât here to replace themâit was here to help them show up.
Weâve heard from business owners who were drowning in content fatigue, always feeling one step behind, struggling to keep up with the demand of fresh, engaging posts.
But after using Wordsmith, theyâre not just keeping upâtheyâre thriving.
One user told us, âI was nervous AI would make my content feel generic, but I gave Wordsmith a chance. Now? I canât imagine running my business without it.â Another shared, âI used to spend HOURS writing posts. Now, Wordsmith gives me the framework, and I tweak it to make it mine. Itâs saved me so much time and stress.â
If youâve been hesitant to embrace AI in your business, we get it. But the truth is, AI isnât the enemyâitâs an opportunity. An opportunity to create more, stress less, and focus on the parts of your business that truly matter.
AI isnât about taking shortcuts. Itâs about working smarter, not harder. Itâs about taking your ideasâthe things you want to sayâand bringing them to life in a way thatâs polished, engaging, and uniquely yours.
And Wordsmith isnât just AIâitâs AI built for entrepreneurs who care about their brand voice, their messaging, and their impact.
So, if youâve been sitting on the sidelines, wondering if AI can really help you⊠consider this your sign.
Try Wordsmith for free and experience the difference for yourself.
I know committing to something new can feel like a big step, which is why I want you to try Wordsmith for free before making any decisions. You have 7 days to explore, test it out, and see for yourself why over 11,000 entrepreneurs have already signed up. Dive in, play around, and experience how effortless content creation can truly beâno pressure, just an opportunity to see how it can help you with your business.
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If youâve ever felt exhausted trying to keep up with social media trends just to stay visible, let me introduce you to one of the BEST platform for passive sales: Pinterest. Unlike Instagram, where your posts disappear into the void within a day (or even hours), Pinterest works differently.
Itâs not a social platform like most everything thinksâitâs a search engine. That means the content you post today has the power to bring in sales weeks, months, even years down the line.
And that, my friend, is the kind of marketing I can get behind.
Most social media platforms are designed to keep people engaged on the platform itselfâendless scrolling, short-lived posts, and constantly shifting algorithms. Pinterest, on the other hand, is designed to send people off the platform to find what theyâre looking for.
Think of it like this:
Hereâs the magic of Pinterestâit connects buyers to your business at the exact moment theyâre looking for a solution.
Think about how people use Pinterest. Theyâre searching for inspiration, ideas, and things to buy. Whether itâs a Lightroom preset, an online course, or a physical product, theyâre already in the mindset to take action.
This is why Pinterest drives some of the highest-converting traffic compared to other platforms. People arenât just scrolling mindlessly; theyâre searching with intentâand when your product pops up as the solution? Thatâs when the magic happens.
Before you even start pinning, make sure your website is ready to convert visitors into customers.
Pinterest is a visual platform, so your pins need to be eye-catching and click-worthy.
Hereâs what works for me:
At the bottom of this blog post, youâll see four Pinterest pins I designed for this article. I built this into my site using Showit, so I donât have to waste time designing new graphics from scratch. I simply screenshot them and upload them to Pinterest!
Unlike social media, where you have to post multiple times a day to stay relevant, Pinterest rewards consistency over time.
â Pin 5-10 times per day (mixing your own content with curated content).
â Work Pinterest into your workflow. With every article I write, it gets pinned to Pinterest. Since I publish multiple articles a week, I am constantly creating new pins.
â Keep your boards organized and niche-specific. Content that’s not relevant to my work, I put into secret boards.
This is where things get exciting. If you really want to scale your passive income, Pinterest ads are a game-changer.
Iâve personally scaled my business using Pinterest ads without relying on social media. My best-performing ads have been running for over two years with no changesâand theyâre still bringing in daily sales.
If youâre curious about how to set up Pinterest ads the right way, I teach my exact system in my Pinterest Ad Strategy Course. Itâs a 90-minute training that walks you through how to set up high-converting ads, target the right audience, and get sales on autopilot.
Check it out here: Pinterest Ad Strategy Course
If youâre tired of constantly having to show up, create, and post on social media just to stay visible, Pinterest is your answer.
Itâs a long-term marketing strategy that helps you attract customers without the burnout. Once your pins are out there, they keep working for youâbringing in traffic, leads, and passive sales without the constant effort.
Using Pinterest organically is a great start to get some traction, but if youâre ready to speed up the process even faster, my Pinterest Ad Strategy Course is here to show you exactly how to do it. I break down the entire system step-by-step so you can start running profitable ads with confidence.
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If you had told me years ago that SEO would become one of my favorite parts of my marketing strategy, I probably wouldnât have believed you. Like so many entrepreneurs, I thought social media was the way to grow. I spent hours creating content, chasing trends, and trying to keep up with ever-changing algorithmsâall in the hopes that my next post would reach the right people.
But then I started paying attention to something different: search engines. I realized that while social media posts disappear within hours or days, a well-written blog post, optimized for SEO, could bring me consistent traffic for years.
Now? Thousands of people find my business every single monthâwithout me having to post on social media every day. And Iâm going to show you exactly how you can do the same.
One of the biggest myths I believed early on was that I needed a huge following to make an impact. But the truth is, SEO works for everyone, no matter the size of your audience. Why? Because when people search for something on Google or Pinterest, theyâre already interested in that topic.
Theyâre looking for solutionsâwhich means theyâre way more likely to become your next customer.
Hereâs the beauty of SEO:
Unlike social media, where your content disappears into the void, SEO helps people find you exactly when they need you.
I didnât wake up one day magically ranking on Google. I had to be intentional about my strategy. Hereâs exactly what I did to make SEO work for meâand what you can do too.
Think about your ideal client or customer. What are they struggling with? What questions are they asking? What solutions are they looking for?
Before I write anything, I always start by brainstorming content ideas that directly help my audience. Some of my best-performing articles are based on real questions Iâve been asked over and over again.
đĄ Action step: Make a list of 10â15 common questions or problems your audience has. These will become the foundation of your SEO strategy.
Keywords are what help people find you on Google. Theyâre the words and phrases people type into search engines when looking for something specific.
For example, if someone is searching for âhow to write better Instagram captions,â I want my content to include that exact phrase so Google knows my article is relevant.
đĄ Action step: Use a free tool like Googleâs Keyword Planner to find keywords your audience is searching for. Then, include those keywords naturally in your blog posts, headlines, and descriptions.
Itâs not just about writing a great blog postâyou also need to format it in a way that Google loves. Hereâs how I do it:
đĄ Action step: Go back through your existing blog posts and optimize them using these tips.
A lot of people forget that Pinterest is a search engine too. Itâs not just a social media platformâitâs a powerful way to get long-term traffic to your site.
Every time I publish a new blog post, I create 4 Pinterest pins for it. That means more chances for people to find my content and click through to my website. And the best part? Those pins can keep driving traffic for years.
đĄ Action step: Start using Pinterest as part of your SEO strategy. Create multiple pins for your blog posts and link them back to your website. If you scroll all the way to the bottom of this article on my site, youâll see the 4 pins I design for every article. I built this into my site using Showit, which means I donât have to waste time designing pinsâI just take a quick screenshot of these 4 images and use them as my Pinterest pins.
Getting traffic to your website is greatâbut what happens next? I use SEO not just to attract visitors, but to turn them into subscribers and customers.
Every blog post I write includes an invitation to join my email list, where I share exclusive tips, content, and offers. That way, when people find me through search, they donât just leaveâthey become part of my community.
đĄ Action step: Add a simple email opt-in to your blog posts. Offer a free resource (like a guide or checklist) in exchange for their email.
Since focusing on SEO, hereâs whatâs changed:
â I no longer stress about social media algorithms. SEO brings in consistent traffic, no matter whatâs trending.
â My website gets discovered by thousands of new people every month. And I donât have to âgo viralâ to make it happen.
â I get sales and email subscribers on autopilot. People find my content, read it, and sign up without me having to be online 24/7.
And the best part? SEO keeps working long after I hit publish.
If youâve been relying only on social media to grow your business, let this be your reminder: thereâs a better way. SEO allows you to create content once and reap the benefits for months or even years.
So if youâre tired of feeling like you have to hustle just to stay visible, start focusing on SEO. Itâs one of the smartest investments you can make for your business.
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Thereâs something about motherhood that rewires you. The moment you hold your child for the first time, a quiet shift happensâyou stop being the center of your own world. Your needs become secondary. Your wants take a backseat. And somewhere in between the late-night feedings, the scraped knees, the bedtime stories, and the endless to-do lists, you forget that you, too, deserve care.
You, too, deserve joy.
Itâs easy to put yourself last. Itâs almost instinctive. You pour your energy into making sure everyone else is okay, often without pausing to ask if you are. You take care of their meals before your own, make sure they have time for hobbies while yours collect dust, encourage them to chase their dreams while yours sit on a shelf, waiting for a âsomedayâ that never quite comes.
But what if you gave yourself permission to go after the things that make you happy?
What if you decided that your needs are just as important as everyone elseâs?
For me, running a business is one of those things. Itâs something I do just for meâa space where I can pour my creativity, my ambition, and my passion into something that is mine. I get to build something that makes me feel accomplished, something that challenges me, something that reminds me Iâm not just a mother, but a whole person with dreams, ideas, and goals outside of motherhood. Someone that my kids get to watch every day.
I get to move at my own pace. I get to decide how it fits into my life, not the other way around. And even though I still struggle with guilt from time to timeâbecause, letâs be honest, the guilt never fully disappearsâIâve come to realize that honoring my own happiness makes me a better mom, a better wife, a better version of myself.
This year, Iâve been working on another thing just for meâworking out consistently. And while yes, itâs about getting stronger and feeling healthier, itâs also about something deeper. Itâs about making the conscious choice to take an hour or two for myself. Itâs about proving to myself that I deserve to be a priority in my own life. Itâs about reminding myself that I am worthy of the same energy, effort, and love that I pour into everyone else.
And I know Iâm not alone in this.
Moms struggle with this. We know that taking time for ourselvesâwhether itâs exercising, reading, painting, or simply sitting in silenceâmakes us happier, more present, more patient.
We know that when we feel good, we show up better for our families.
And yet, the guilt still creeps in.
It whispers that weâre selfish for wanting time away. It tells us we should be doing something “more productive.” It convinces us that everyone elseâs needs should always come first.
But hereâs the thing: when we constantly ignore our own needs, we burn out. We become exhausted, resentful, and stretched too thin. And the very people we love the most end up feeling the weight of that.
The irony? Taking time for ourselves isnât selfishâitâs one of the most selfless things we can do. When we take care of ourselves, weâre able to show up fully. With more joy. More patience. More love. Our kids donât just need a mother who is presentâthey need a mother who is fulfilled.
So this is your reminder: You deserve to go after what makes you happy. You deserve to carve out time for the things that light you up. You deserve to invest in yourself, to dream boldly, to make space for what brings you joy.
It doesnât have to be big. It doesnât have to be grand. It just has to be yours.
Maybe itâs a business. Maybe itâs a new hobby. Maybe itâs making space in your day for movement, or creativity, or a quiet cup of coffee before the world wakes up. Whatever it isâlet yourself have it. And let go of the guilt that tries to tell you that you donât deserve it.
Because you do. You always have.
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If youâve been searching for the perfect email marketing platform, chances are youâve come across Flodesk. With its visually stunning email templates, intuitive design, and promise of a flat-rate pricing model, itâs easy to see why so many female entrepreneurs are making the switch. But is Flodesk really worth the investment? And how does it compare to other platforms, especially as your email list grows?
Letâs break down Flodeskâs pricing, what you get for your money, and whether itâs the right long-term choice for your business.
One of the biggest selling points of Flodesk is its flat-rate pricing model. Unlike other email marketing platforms that charge based on the number of subscribers you have, Flodesk keeps it simple:
I used to spend hours fighting with other email platforms just to get my emails looking halfway decent. I spent more time trying to set everything up and sending simple emails than actually growing my email list. Since switching to Flodesk, growing my list feels effortless and automated. With Flodesk, I can whip up a beautiful email in minutes. Itâs the kind of tool that makes running your business fun instead of frustrating.
â Unlimited Subscribers â Whether you have 500 or 50,000 subscribers, you pay the same. (Spoiler: most platforms charge way more once you pass 10k subscribers.)
â Drop-Dead Gorgeous Emails â Seriously, Flodesk makes your emails look so professional without needing a designer. And if you need some premade design with copy then I got you covered with these Flodesk Templates.
â Simple, Effective Automation â Welcome sequences, sales funnels, launch emailsâitâs all drag-and-drop easy.
â No Tech Headaches â You donât need to know HTML or coding. Itâs all super intuitive.
â Fully Branded Designs â Upload your own fonts, colors, and logos to make your emails 100% you.
I used to spend hours fighting with other email platforms just to get my emails looking halfway decent. With Flodesk, I can whip up a beautiful em
If youâre thinking, âOkay, but is Flodesk really the best deal?ââletâs compare. Hereâs what it costs to have a 50,000-person email list on some of the big-name platforms:
Platform | Monthly Cost for 50,000 Subscribers |
---|---|
Flodesk | $38 (flat rate) |
ConvertKit | $519 (Creator Plan) â $799 (Pro Plan) |
Mailchimp | $750 (Standard) â $1,000 (Premium) |
ActiveCampaign | $599 (Professional) â Custom Pricing (Enterprise) |
You read that rightâFlodesk costs over $500 LESS per month than some of these platforms. Thatâs $6,000+ in savings per year that you could put into literally anything elseâads, product development, hiring help, or even a well-deserved vacation!
Why pay more for the same results? Start your free trial with 50% off.
I know if you’re just getting started with building your email list, 50,000 feels really far away. And often, other platforms give some kind of deal until your list reaches a certain size, which is something a lot of people are attracted to. But having used multiple other platforms and switching to Flodesk, I can tell you that once you get momentum in building your list, you’re going to be so happy knowing that no matter how big your email list is, you’ll never have to dish out thousands of dollars. I want you to think about what your email marketing is going to look like 2, 5, 10 years from now.
It depends on your needs. Flodesk is perfect for:
â Creative entrepreneurs who want beautiful emails without design headaches.
â Business owners who value simplicity and ease of use.
â Brands with large (or fast-growing) email lists that want to avoid tiered pricing.
â Those who donât need deep analytics or complex segmentation.
However, Flodesk may not be the best choice if:
â You require advanced automation features like conditional logic or CRM integration.
â You rely heavily on e-commerce email segmentation (Shopify users, for example, may find Klaviyo more robust).
â Deliverability is your top concern â Flodesk is newer, and while its deliverability is improving, platforms like ConvertKit and ActiveCampaign have been refining theirs for years.
Choosing an email platform isnât just about todayâs priceâitâs about where your business is headed. If youâre growing your list and want predictable, affordable pricing, Flodesk is an incredible investment. But if you need advanced marketing automation, complex audience segmentation, or integrations with tools like Shopify, another platform might be a better fit.
At the end of the day, the best email platform is the one that supports your growth and keeps you connected with your audienceâwithout breaking the bank.
Iâll keep it simpleâif youâre an entrepreneur looking for an email platform thatâs affordable, stunning, and easy to use, Flodesk is hands-down one of the best investments you can make in your business.
The team behind Flodesk pours their hearts into creating a platform that doesnât just work but feels like a creative extension of your brand. Theyâre constantly innovating, listening to their users, and ensuring that entrepreneurs like us have the tools we need to thrive. As a customer, I truly feel like I get to be part of something specialâa community that values design, simplicity, and accessibility in email marketing.
And the best part? You donât have to commit right away. Try it out for free, see how it works for your business, and decide for yourself. Use my referral link to get 50% off your first year.
Would love to hear from youâwhat email marketing platform are you using right now? Have you tried Flodesk? Letâs chat in the comments!
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If you think the pros are doing it all alone⊠think again. Letâs talk about a little secret that no one tells you when youâre starting out: the most successful entrepreneurs are not writing every single caption, blog post, or email themselves. Theyâre not spending hours each day brainstorming content ideas, crafting perfect headlines, or staring at a blinking cursor, wondering what to post next.
Nope. Theyâve built systems, assembled teams, and invested in the best tools that help them show up consistently, without the overwhelm. Their marketing looks effortless because, behind the scenes, theyâve structured it that way.
And thatâs exactly what weâre diving into todayâhow the professionals actually do it, why you donât need to be burning yourself out trying to keep up, and how you can create content like them (without hiring a full team).
From the outside looking in, itâs easy to assume that some people have it all figured out. Their social media posts are perfectly polished, their newsletters arrive like clockwork, and their blog is full of valuable insights. They must have some kind of superhuman ability to create content so seamlessly, right?
Not exactly.
The truth? Their effortless marketing isnât effortless at allâitâs strategic. The reason they show up so consistently is because they have systems that do the heavy lifting for them. They batch content. They use tools. Theyâve got workflows in place to make sure their brand stays visible, even when theyâre not actively working on content creation.
Meanwhile, so many entrepreneurs feel like theyâre failing because they canât keep up. They sit down to post on Instagram and feel like theyâre starting from scratch every single time. They want to send emails consistently but donât know what to write. They wish they had a clear strategy, but instead, theyâre scrambling just to stay relevant.
If that sounds familiar, youâre not alone. And I promise you donât have to keep doing it this way.
What if instead of feeling stuck in the cycle of âWhat should I post today?ââyou had a system in place that made creating content easy?
Thatâs where Wordsmith comes in. Think of it as your behind-the-scenes content strategist, AI-powered writing assistant, and creative sidekick all rolled into one. Itâs built for business owners like youâpeople who want to show up consistently, powerfully, and authentically without spending hours every week stressing over content.
Pre-Written Captions & Prompts: So you never have to start from scratch. Just customize and post.
Strategic Content Planning: Get a birdâs-eye view of your content calendar so youâre never scrambling last minute.
Personalized AI Writing Support: Generate on-brand content in secondsâblog posts, emails, social captions, you name it.
Batch-Friendly Systems: Plan your content ahead of time so you can step away and let your marketing run itself.
The best part? You donât need a huge team, a massive budget, or 10 extra hours in your week to do this. You just need a system that actually works.
You are not required to do everything manually. You donât have to spend hours each day keeping up with social media trends. You donât have to be in content creation mode 24/7. And you certainly donât have to do it all alone.
The smartest entrepreneurs leverage tools that help them stay visible without burnout. They choose to show up in ways that feel aligned and sustainable. And so can you.
If youâre ready to ditch the content overwhelm and step into a marketing strategy that actually works, itâs time to try Wordsmith.
Hereâs how I personally run my content strategy to give you a clear example of what works after years of doing this.
Once a year, I create my master content plannerâa running list of all my ideas. This isnât complicated or fancyâitâs just a quick title idea and a short note about what the content will cover. The key here? Getting every idea out of my head and onto paper.
Next, I take those ideas and map them out for the whole year. Think of it this way: If you plan to write one solid piece of content per week, thatâs 52 articles for the year. Want to do two? Thatâs 104. I personally plan for 2â3 long-form pieces per week, plus room for a spontaneous post if something timely or exciting comes up.
My content funnel follows this order:
By structuring my content this way, I prioritize platforms I own (my blog and newsletter) before ever touching social media. This way, I know my content is working for me instead of disappearing into the algorithm.
Weâre working on implementing this exact system inside Wordsmith. Imagine prompting it to create one piece of contentâand instantly receiving a long-form blog post, a heartfelt newsletter, and bite-sized social media posts. Thatâs what speeds up content creation for business owners and gives you an actual strategy to follow.
Because you deserve to show up like the pros doâwithout the stress, the guesswork, or the constant pressure to create.
Join Wordsmith today and start creating smarter, faster, and stress-free. Plus, with our free 7-day trial, you can test it all out and see for yourself just how much easier content creation can be.
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Have you ever browsed a product online, only to see it pop up in an ad later that dayâmaybe while scrolling through Facebook, checking your email, or reading an article? Thatâs remarketing in action. And while it might feel like the internet is reading your mind, whatâs actually happening is one of the smartest and most effective marketing strategies available to business owners today.
Remarketing ads focus on people who have already interacted with your brandâwhether they visited your website, engaged with a social post, or even added something to their cart but didnât check out. Unlike traditional ads that introduce your business to a cold audience, remarketing ads target warm leadsâpeople who already know who you are and have shown interest in what you offer. And thatâs why remarketing consistently delivers some of the highest ROI in digital advertising.
Think about itâmost people donât buy something the very first time they see it. Life gets busy, distractions happen, and sometimes they just need a little nudge. Thatâs where remarketing comes in.
By showing up again in front of someone who already browsed your site, engaged with your content, or considered making a purchase, youâre increasing the chances of turning that interest into a sale. Instead of spending ad dollars trying to convince new people that your offer is valuable, youâre investing in people who already believe in itâthey just need a final nudge.
And the results? They speak for themselves. Just the other day, I spent $11 on a remarketing ad and made $470 in return. Thatâs not an everyday occurrence, but it perfectly illustrates why remarketing ads come with the best return on investmentâbecause they focus on the people who have already taken a look at what you have to offer. Out of all the ads I’ve run over the years, remarketing has always come out on top.
Remarketing ads work by tracking visitors to your website (or people who engage with your content) using a tracking pixel or code. When they leave your site without making a purchase, they get added to a custom audience list, and your ads start following them around the internetâon Facebook, Instagram, Pinterest, Google, and beyond.
Essentially, instead of showing ads to random people, youâre only targeting those who have already shown interest in your business. That means:
Thatâs why remarketing ads donât just increase conversionsâthey do so at a lower cost per conversion than cold audience ads.
If youâre new to running ads, the thought of setting up remarketing might feel overwhelming, but I promiseâitâs simpler than you think. Hereâs a step-by-step breakdown to get started:
First things first, you need to install a tracking pixel (or tag) from the platform youâll be running ads on. Facebook has the Meta Pixel, Google has Google Tag Manager, and Pinterest has its own Pinterest Tag. These tracking tools allow you to see who is visiting your site so you can retarget them with ads later.
Once your pixel is in place, it will start collecting data on visitors. Now, you can create custom audiences based on different interactions, such as:
Remarketing ads donât need to be flashy or complexâbut they do need to be strategic. Since youâre targeting warm leads, your messaging should remind them why they were interested in the first place. Here are some approaches that work well:
One of the best things about remarketing ads? They donât require a huge budget. Because youâre only targeting a smaller, high-intent audience, you can start with as little as $5â$10 a day and see results. Once youâve tested your ad and know itâs working, you can scale your budget as needed.
One of the biggest mistakes I see business owners make is focusing all their efforts on attracting new customers while forgetting about the ones who are already halfway through the door.
Remarketing ads change that. They ensure that when someone expresses interest in your offer, they donât forget about it five minutes later. They bring back the people who almost bought, remind past customers why they love you, andâwhen done rightâdeliver some of the best ROI youâll ever see in digital marketing.
So if you havenât started using remarketing ads yet, nowâs the time. Set up your tracking pixel, build your audience, and watch what happens when you stop chasing cold leads and start focusing on the warm ones already waiting for you.
And if youâre ready to take your ad strategy to the next level, I break down everything you need to know in my Pinterest Ad Strategy Course. In just 90 minutes, Iâll walk you through exactly how I set up ads that convert, giving you real examples you can apply to your own business, check it out here!
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Marketing. Just the word alone can feel overwhelming, right? Thereâs always something new, always another trend to chase, another algorithm to figure out. And if youâre anything like me, youâve probably wondered, Do I really need to do all of this?
Hereâs the truth: Itâs not about doing everythingâitâs about doing the right things. And often, the right things arenât flashy. They arenât loud. They arenât even the things you see plastered all over social media. The magic? Itâs in the small, quiet actions that compound over time and create real, lasting results in your business.
Weâve been conditioned to think that success comes from going big, working harder, hustling longer. But hereâs what Iâve learned after over a decade in business: Sustainable growth comes from consistency, not chaos. It comes from intentional, quiet steps taken over timeâsteps that donât burn you out but instead build a foundation for long-term success.
Think about some of the most powerful marketing strategies: word-of-mouth, strong client relationships, a clear brand message. These arenât things you âlaunchâ in one day. They grow from small, intentional actionsâlike sending a heartfelt email to your audience, responding personally to a DM, or simply showing up with valuable content week after week.
The question is: What small, quiet actions are you taking today that will lead to big results tomorrow?
Now, letâs get practical. What are the small but mighty moves you can make in your marketing? Here are a few that I swear by:
You donât need a massive email list to make an impact. What you do need is connection. Instead of just blasting out promotional emails, try writing like youâre talking to a friend. Share a personal story, offer something valuable, and invite conversation. That one email could be the thing that turns a reader into a loyal customer.
Recently, I added a Sunday series to my newsletter workflow where I check in on Sunday mornings, sharing some personal thoughts with my list. No sales, no pitchâjust a cozy way to show up, connect, and offer something real. Itâs my way of building relationships that go beyond business, and the responses have been incredible. Sometimes, the smallest, most personal actions create the biggest impact.
In a world of automation and bots, personal connection is a marketing superpower. Reply to DMs. Send voice messages. Comment thoughtfully on someoneâs post. These small actions make people feel seen, and that builds trustâthe foundation of any great brand.
Instead of trying to be everywhere all at once, focus on one platform and show up consistently. Maybe itâs a weekly blog, a short-form video series, or a podcast. When you commit to creating value in a way that feels natural to you, you attract the right audience without feeling like youâre constantly chasing visibility.
This year, I made it my focus to consistently blog, and it has transformed my content creation process. Having a structured space to share thoughts, insights, and experiences has made everything elseâsocial media posts, emails, and marketing strategiesâso much easier and more focused. Instead of scrambling for content ideas, I now have a steady flow of topics to pull from, reinforcing my brand message and deepening my connection with my audience.
Most people focus on attracting new customers, but your best marketing strategy? Serving the people who have already said âyesâ to you. A simple follow-up email to a past client can lead to a repeat booking, a referral, or a testimonial that brings in even more clients.
If you feel like your marketing isnât landing, itâs not about doing moreâitâs about getting clearer. Take time to refine your message so that when someone finds you, they instantly know what you do, who you help, and why it matters. Small tweaks in your messaging can lead to big shifts in how people perceive and connect with your brand.
Hereâs the thing: Marketing isnât about volumeâitâs about impact. You donât have to be the loudest voice in the room to make an impression. You donât need to do all the things, post all the time, or be everywhere at once. What you do need is to focus on the actions that truly move the needle.
So, instead of asking, What else should I be doing? try asking:
Marketing isnât about the rushâitâs about the ripple effect. Small, quiet actions create movements.
Now, I want to hear from you: Whatâs one small, quiet action you can take today that will set your marketing in motion? Maybe itâs sending an email, replying to a comment, or brainstorming a content series that excites you. Whatever it is, start there.
Because the real secret to big marketing results? Itâs not the loudest strategy. Itâs the most consistent one.
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Multi-passionate, founder of multiple companies, mama of four, obsessed with all things business, marketing, and passive income. My goal is to give you the strategies and tools to grow your business so you can save time, get real results, and focus on what matters most.
Turn your ideas into powerful content that speaks to your audienceâfrom social media to email marketing and beyond. Itâs not just AI; itâs your voice, but better.
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