If you’ve been told that no one reads anymore, that people only want quick videos, catchy soundbites, or viral trends, I’m here to tell you—the experts are wrong.

I know because I’ve been told the same thing. More than once. Have I listened? Nope.

A little while ago, I was working with a Pinterest manager—someone who literally worked at Pinterest—who reviewed my content and told me flat-out: People don’t care to read all that. She pointed to one of my pins filled with text from a recent blog post and urged me to take a look at what other people were doing. Quick, catchy videos. Minimal text. Just enough to grab attention, not enough to make someone stop and actually read.

Her words stung. I’ve always done things a little differently when it comes to content. I love writing from the heart, and—if I’m being honest—my posts almost always end up longer than ideal. I’ve hit Instagram’s character limit more times than I’d like to admit. But hearing someone so experienced say, No one is reading this made me question everything in that moment. Maybe I was doing it wrong. Maybe no one actually cared.

Except—I knew that wasn’t true.

I Have the Proof (And It’s in the Data)

Here’s the thing: I actually have the analytics to back up the fact that people do read. They read my long captions on Instagram. They read my blog posts. They even read my text-heavy Pinterest pins—the very ones I was told would never work. The longest emails I send out, get the most replies.

In a world where everyone is chasing viral clips and five-second attention spans, long-form content stands out. When you take the time to show up, share your story, and write from the heart, people stop. They listen. They engage. They connect.

The experts say people don’t have time. I say people make time for what matters to them.

And your words? They matter.

Stop Trying to Fit Yourself Into a Tiny Box

I see it all the time—entrepreneurs trying to shrink themselves to fit the “rules” of online content. Keep your captions short. Say less. Stick to trends. Follow the algorithm. But here’s what I’ve learned: The people who are meant to connect with you will connect with you, no matter what the experts say.

If writing is how you express yourself, don’t stop just because someone told you it won’t work. If storytelling is part of your brand, tell the story. If you have something to say, say it.

Your audience isn’t looking for you to be a copy-paste version of what’s trending. They’re looking for you.

Stop Trying to Fit Yourself Into a Tiny Box

I see it all the time—entrepreneurs trying to shrink themselves to fit the “rules” of online content. Keep your captions short. Say less. Stick to trends. Follow the algorithm. But here’s what I’ve learned: The people who are meant to connect with you will connect with you, no matter what the experts say.

If writing is how you express yourself, don’t stop just because someone told you it won’t work. If storytelling is part of your brand, tell the story. If you have something to say, say it.

Your audience isn’t looking for you to be a copy-paste version of what’s trending. They’re looking for you.

The truth is, authenticity always wins. People crave realness, not another perfectly curated, bite-sized version of what everyone else is doing. If you’re writing long captions or in-depth blog posts and they’re resonating with your audience, keep going. Trends come and go, but meaningful content creates real connections that last.

Yes, People Do Want to Hear From You

One of the biggest lies we’ve been told is that people aren’t interested in what we have to say unless it’s packaged in a way that’s short, trendy, and “consumable.” But what I’ve seen time and time again is that when you show up authentically—when you write like yourself, when you share your heart, when you stop worrying about whether or not it’s too much—that’s when your people show up.

And here’s another truth: The internet is full of people who are craving depth. People who are tired of mindless scrolling. People who are exhausted from being bombarded with quick clips and catchy captions that lack any real substance.

Think about the last time you truly connected with something you read. Maybe it was a story that reminded you of your own journey, a post that put words to something you’ve been feeling, or an article that shifted your perspective. That kind of impact doesn’t come from quick soundbites—it comes from depth.

That’s why long-form content will always have a place. That’s why what you have to say matters.

So if you’ve been told to stop writing so much, let me be the one to remind you: There’s room for you and your words here.

Keep Showing Up, Keep Writing, Keep Sharing

Your words are powerful. Your story is important. And the people who need to hear from you? They’re out there, waiting for you to show up.

Forget what the experts say. Trust your gut. Write the post, share the blog, hit publish on that heartfelt caption. The right people will find you.

Because the experts? They don’t always get it right.

But you? You know your audience better than anyone else.

If you’ve ever looked at someone else’s business success and thought, Wow, it seems like they just came out of nowhere, I want to let you in on a little secret: There’s no such thing as overnight success. Sure, there are moments that might feel like sudden breakthroughs, but behind every so-called ‘overnight’ success story, there are years of hard work, missteps, learning curves, and perseverance.

I’ll be the first to admit that building a business is not a straight path. It’s not a perfectly paved road where you’re guaranteed to hit all the milestones at the exact right time. Honestly? It feels a lot more like a winding trail on a hike. Some days you’re walking with purpose, feeling clear about where you’re headed. Other days, the trail disappears, and you’re left wondering if you’re even going in the right direction. Sound familiar?

Let’s talk about the truth behind what it really takes to build a business—and why the ups, downs, and in-betweens are all part of the journey.

The Winding Path of Entrepreneurship

If you’ve ever been on a hike where you don’t know how many miles it’ll take to reach the summit, you’ll understand what running a business feels like. Sometimes, you can see the goal clearly ahead, and it fuels you to keep moving forward. Other times, the path feels overgrown and unmarked, and you’re left trying to figure out your next step.

You can’t control the weather—there will be rainy days and storms you didn’t see coming. You can’t always predict how much energy the trail will demand of you. But what you can do is keep putting one foot in front of the other, trusting that each step brings you closer to your goal.

In business, it’s not about consistently being perfect. It’s about consistently showing up. The entrepreneurs you admire didn’t get where they are because they had everything figured out from day one. They got there because they kept taking small steps forward, even when the path was uncertain.

The Work No One Sees

When you see someone celebrating their success—whether it’s a sold-out launch, a viral product, or a milestone revenue goal—it’s easy to assume they’ve “made it.” But what you don’t see are the countless hours of work that led to that moment. The late nights. The failed experiments. The doubts they had to push through.

For most of us, success is the result of years of effort that no one else sees. It’s showing up day after day, doing the work even when it feels like no one is paying attention. It’s staying committed to your vision when it would be so much easier to quit.

Those “overnight success stories” you hear about? They’re just the tip of the iceberg. What lies beneath the surface is the consistency, persistence, and grit that make those moments possible.

The Impermanence of Success (and Failure)

Here’s something else we don’t talk about enough: Success, like failure, is never permanent. Even when you reach a big milestone, there’s still work to be done to sustain it. Success isn’t a finish line—it’s part of an ongoing journey.

And in the same way, failure isn’t the end of the road. It’s a detour. It’s an opportunity to learn, pivot, and grow. Knowing that nothing is permanent—neither the highs nor the lows—can actually be freeing. It’s a reminder to savor the wins, learn from the setbacks, and keep moving forward without getting too attached to either extreme.

Why Consistency Matters More Than Perfection

When you think about building a business, it’s easy to feel the pressure to do everything perfectly. But the truth? Perfection isn’t what leads to success—consistency is.

Consistency doesn’t mean you never make mistakes. It doesn’t mean you have to work at full speed every single day. It means showing up, even when it feels hard. It means putting in the work, even when it feels messy or imperfect.

The entrepreneurs who succeed are the ones who stay in the game. They’re the ones who keep taking those small, imperfect steps forward, trusting that the effort will add up over time.

The Beauty of the Journey

One of the most powerful lessons I’ve learned in business is that those little steps you take every day? They’re where the growth happens. They’re where you discover what you’re capable of.

The moments when the path feels unclear or the progress feels slow are the moments when you’re building resilience. They’re the moments that shape you into the entrepreneur you’re meant to be.

And when you finally reach those milestones—when you hit the revenue goal or launch the product or land the dream client—you’ll look back and realize that the journey was worth it. Not because it was easy or perfect, but because it taught you so much along the way.

The Big Takeaway: Keep Moving Forward

If you’re in the messy middle of building your business, I want you to know this: You’re not alone. The ups and downs, the doubts and breakthroughs—they’re all part of the process.

Don’t get caught up in the myth of overnight success. Instead, embrace the winding path. Take one step at a time. Celebrate the small wins. Learn from the setbacks. And trust that, with consistency and heart, you’re building something truly meaningful.

Because success isn’t about how quickly you get there. It’s about how you show up along the way. And your journey? It’s worth every step.

Have you ever scrolled through social media, someone’s blog, or even your inbox, stopped on a post, and thought, Wow, this feels like it was written just for me? That’s the magic of a personal brand—it doesn’t just sell, it connects. It’s the kind of brand that makes people feel seen, heard, and understood.

And the best part? Building a brand that feels personal isn’t about having the perfect logo or the trendiest aesthetic. It’s about showing up as you.

If you’re ready to create a brand that feels personal and relatable, let’s dive into the secret behind making it happen.

Why Personal Connection Matters in Branding

Here’s the thing: people don’t buy from businesses, they buy from people. Sure…a lot of us shop at big-box stores like Target or Lowe’s, and most of the time, we’re not thinking about connecting with the owner or founder of those companies. But as small business owners, we have a unique advantage—something those larger companies often struggle to do: we can connect on a personal level.

Think about your favorite small businesses. Chances are, you feel connected to them not just because of what they sell but because of how they make you feel. Maybe it’s the way their emails feel like a note from a friend or the way their social media posts seem to speak directly to your heart. Maybe it’s because you’ve gotten to know the person behind the work and feel more like a good friend, than just another customer. That’s the power of a personal brand.

When your brand feels personal, it builds trust. And trust is the foundation of every successful business.

Step 1: Know Your Story

Every personal brand starts with a story—your story. Your audience wants to know the person behind the business. They want to know why you do what you do, what drives you, and what makes you, well, you.

Start by asking yourself:

• What inspired you to start your business?
• What challenges have you overcome that your audience can relate to?
• What values guide the way you run your business?

When you share your story authentically, it creates a connection that goes beyond sales. It shows your audience that you’re not just selling a product or service—you’re sharing a piece of yourself.

Step 2: Speak Their Language

One of the secrets to building a brand that feels personal is learning how to speak your audience’s language. What are they struggling with? What are they dreaming about? What words do they use to describe their challenges and goals?

When you use language that resonates with your audience, it feels like you’re having a one-on-one conversation with them. They’ll see your content and think, Wow, they get me.

Pro tip: Start talking to your audience as if it was just ONE person. You’ll quickly see how this little trick makes it feel much more like a 1:1 conversation with a good friend.

Step 3: Show Up Authentically

Here’s the truth: You don’t need to be polished and perfect to build a personal brand. In fact, the more real and relatable you are, the better.

Let your audience see the human side of your business. Share the behind-the-scenes moments, the lessons you’ve learned, and the little quirks that make you unique. Whether it’s a funny story about a mistake you made or a heartfelt post about why your work matters to you, those real, raw moments are what build connection.

Remember, authenticity isn’t about oversharing—it’s about showing up as yourself and letting your audience see the heart behind your business.

Step 4: Focus on Relationships, Not Transactions

Building a brand that feels personal means focusing on relationships over transactions. It’s not just about making a sale—it’s about building a community of people who feel connected to your brand.

Here’s how you can do that:

• Respond to comments and DMs like you’re chatting with a friend.
• Send personalized emails that feel like a one-on-one conversation.
• Create content that adds value to your audience’s lives, whether it’s a helpful tip, an inspiring story, or a moment of encouragement.

When your audience feels like they matter to you, they’ll stick around—not just as customers, but as loyal supporters of your brand.

Stop focusing so much on the next sale, and focus on how you can best serve your audience. (I promise you, the sales will come!)

Step 5: Keep It Consistent

A personal brand isn’t built overnight. It’s built through consistent, intentional effort over time.

Make sure your brand voice, visuals, and message align across all your platforms. Whether someone’s reading your Instagram post, your email newsletter, or your website, they should feel like they’re hearing from the same person.

Consistency doesn’t mean rigidity. It means showing up regularly and staying true to your values and your story, even as your business grows and evolves.

The secret to building a brand that feels personal isn’t complicated—it’s about showing up as yourself, connecting with your audience, and focusing on relationships over transactions. When you lead with authenticity, trust, and heart, your brand will naturally attract the people who resonate with what you have to offer.

Let me set the scene: it’s 6:30 a.m., the house is still quiet… for about five more minutes. My coffee is brewing, my brain is starting to boot up, and I’m savoring the calm before the beautiful chaos begins. But here’s the thing – working from home as a mom? It’s not all pretty desks and filtered Instagram moments. It’s snack requests and client emails, homeschool lessons and laundry piles, and a whole lot of figuring it out as I go.

I’ve been working from home for over a decade, and let me tell you, it’s been a ride. There’s been a lot of trial and error, a lot of spilled coffee and missed deadlines, and a lot of growth… both for me and my kids. Our current routine? It’s what works right now (emphasis on “right now”), but trust me, it’s been through many iterations over the years.

Mornings: The Calm Before the Storm

Our day kicks off around 6:30 a.m. because, in our house, we raise early risers. (I haven’t figured out to get them to sleep past 7). The coffee gets poured, the little ones start stirring, and by 7:00, we’re in full swing. Breakfast happens somewhere between pancakes and chaos, and by 8:00, my husband heads to his barn office for work. Yes, he has a sanctuary of peace out there while I hold down the fort inside.

My older two kids, 16 and 12, head upstairs to the homeschool room to dive into their lessons. They’ve reached that beautiful age where they’re largely independent, but the little ones? My 4- and 5-year-olds are my shadow. My little sidekicks. They’re in the magnet tile phase right now (bless those colorful little lifesavers), so I’ll tidy up the house while they build elaborate towers that… inevitably collapse.

I’ve learned a little trick: starting the day with a clean slate makes everything feel lighter. Beds made, laundry started, counters wiped down. I’d love to sit down with my coffee first thing in the morning, but trust me, having a tidy house sets the tone for a better day.

Mid-Mornings: Controlled Chaos

By mid-morning, we’re usually knee-deep in all the things. The little ones might be helping me collect eggs from the chickens (a favorite task) or chopping veggies for lunch. Is it faster if I do it myself? Sure. But seeing their little faces light up when they’re “helping” makes the extra time worth it.

Around 10:30, I’ll try to sneak in a little work. Keyword: try. Whether it’s answering emails, writing, or planning projects, it’s usually done in five-minute increments between snack requests and sibling disputes. But that’s just part of it. The workday looks different when you’re a mom, and that’s okay.

Lunch Breaks and Reset Moments

We pause for lunch at 12:00, and by then, the older kids are finishing up their homeschool work and getting ready to head to the horse farm. It’s their happy place, and honestly, I’m grateful they have it. The house quiets down for a bit, and I take the chance to reset – clean up the kitchen (again), play with the little ones, and maybe even sit down for a moment.

Afternoons are when I get the bulk of my work done. I’ll set up at the dining room table with my laptop while the little ones play or nap. It’s never uninterrupted, but it’s my most productive stretch of the day. Deadlines are met in between building block towers and making yet another round of snacks. This is the season I’m in, and I’ve learned to embrace the ebb and flow.

Evenings: Family Time and Fitness

By 4:00, we start prepping dinner together. The little ones love to help, so I’ll hand them simple tasks like stirring or setting the table. One of their favorite things to play is that we’re running a restaurant, so I try to give it my best shot at running my very own Hell’s Kitchen.

My husband wraps up his workday by 5:00, the older kids return from the farm, and we all sit down for dinner. It’s my favorite part of the day – a chance to connect, laugh, and hear about everyone’s day.

Our evenings usually end at the gym. It’s a non-negotiable for us as a family. The kids’ play area is a dream for the little ones, and my husband and I get time to focus on fitness and unwind. We’ll squeeze in a treadmill run and end the night relaxing in the hot tub. By the time we’re back home, it’s 8:00, and bedtime for the little ones is in full swing.

The Truth Behind the Instagram Grid

Here’s the thing: working from home as a mom isn’t glamorous. My days don’t look like an Instagram highlight reel, and I’ve come to accept that. Most days, I’m juggling too much, feeling stretched thin, and wondering if I’m doing enough. But then, there are moments… the quiet bedtime snuggles, the impromptu dance parties, the “I love you, Mom” that makes everything worth it.

I remind myself often: this is a season. One day, the little ones won’t need me every minute. One day, the house will stay clean. One day, there will be uninterrupted hours for work. But today, I’ll take the chaos, the noise, and the beautiful mess because I know I’ll miss it when it’s gone.

If there’s one thing I’ve learned, it’s this: give yourself a little grace. Every family’s rhythm is different, and what works for me might not work for you. That’s okay. The beauty of working from home is the freedom to create a life that fits your values, your passions, and your family’s needs.

So, to my fellow moms juggling work, kids, and life: you’re doing enough. Give yourself credit for the big wins and the small ones, and remember that the messy moments are often the most meaningful. And if you’re still figuring it out? Welcome to the club. We all are.

There’s a moment every entrepreneur faces—that sinking feeling when someone leaves a negative comment, sends a hurtful message, or unsubscribes from your email list. It’s hard not to take it personally. After all, you pour your heart and soul into your business, and when someone doesn’t resonate with it, it can feel like a rejection of who you are.

But here’s the truth: Your business isn’t for everyone. And that’s not just okay—it’s a good thing.

The sooner you realize that there will be people who don’t need, want, or even like what you create, the sooner you can stop wasting your time on the wrong audience. Instead, you can focus your energy on serving the people who love what you do and can’t wait to hear from you.

Let’s explore why trying to please everyone is a trap and how embracing the mindset of “Let them” can transform your business.

Why You Can’t (and Shouldn’t) Please Everyone

Think about it—there are nearly 8 billion people in the world. The odds of you creating a product, service, or business that’s the perfect fit for everyone? Zero.

No matter how incredible your offer is, there will always be people who don’t need it, don’t want it, or simply don’t like it. And that’s not a reflection of your worth or the quality of your work. It’s just life.

We all have different tastes, preferences, and needs. Some people will love what you do. Others won’t. The key is to focus on the ones who do.

Because here’s the thing: For every person who unfollows, unsubscribes, or leaves a negative comment, there are dozens more who are excited about what you have to offer. The ones who are quietly cheering you on, clicking your links, and waiting for your next launch.

They’re the people you started your business for.

The Power of “Let Them”

When you start to feel discouraged by criticism or rejection, try adopting this simple mindset: Let them.

• Someone doesn’t like your business? Let them.
• They don’t agree with your pricing? Let them.
• They have something negative to say? Let them.

This mindset is something author Mel Robbins talks about in her book Let Them Theory (which I highly recommend). She shares how embracing the idea of “Let them” can be a powerful way to protect your energy and focus on what truly matters.

Mel reminds us that we can’t control how others perceive us or react to what we do. What we can control is how we show up and who we choose to give our attention to. So, when someone criticizes your work or doesn’t see your vision—let them. When someone doesn’t support your business or understand your passion—let them.

It’s not your job to convince everyone to love what you do. Your job is to show up for the people who already do—the ones who see your value, resonate with your message, and are excited to be part of your community.

The “Let them” mindset isn’t about dismissing feedback or ignoring opportunities to improve. It’s about recognizing that you can’t be everything to everyone, and that’s perfectly okay.

Why It’s Time to Stop Wasting Time on the Wrong Audience

One of the biggest mistakes entrepreneurs make is spending too much time trying to win over people who aren’t a good fit. Maybe it’s the stranger who leaves a nasty comment on social media or the potential client who ghosts you after asking for your pricing.

It’s tempting to chase after them, to explain yourself, to try to prove your worth. But that energy? It’s better spent elsewhere.

Instead of focusing on the naysayers, put your time and energy into:

• Nurturing your loyal customers.
• Creating content that speaks to your ideal audience.
• Building relationships with the people who do get it.

When you let go of the need to please everyone, you create space to grow a business that truly reflects who you are and what you stand for.

The Freedom of Embracing Your True Audience

When you stop trying to appeal to everyone, something magical happens: You start to attract the right people.

These are the customers who see your value. The ones who share your values. The ones who tell their friends about you, leave glowing reviews, and stick with you through the ups and downs.

Your true audience doesn’t need convincing. They’re already sold on who you are and what you do. And when you focus on them, your business starts to feel lighter, more aligned, and more fulfilling.

What Happens When You Embrace “Let Them”

Letting go of the need to please everyone doesn’t mean you won’t face criticism or rejection. You will. But when you adopt the “Let them” mindset, you stop letting those moments derail you.

Here’s what happens when you embrace this approach:

• You feel more confident in your decisions.
• You spend less time worrying about negative feedback.
• You create stronger connections with your ideal audience.
• You have more energy to focus on what truly matters.

And most importantly, you start to build a business that feels authentic and aligned with your values.

Your Business Isn’t for Everyone (And That’s the Point)

You didn’t start your business to please the world. You started it because you have something special to share. You started it because you knew there were people out there who needed exactly what you have to offer.

So, the next time you get a negative comment or feel the sting of rejection, remind yourself of this:

For every one person who doesn’t get it, there are a dozen more who do.

Stop wasting time trying to convince the wrong people. Instead, pour your heart into serving the ones who already see your value.

Because your business isn’t for everyone—and that’s a very good thing.

Sixteen years ago, when my daughter came into the world, I made a decision that would shape my life forever: I wanted to be a stay-at-home mom. It wasn’t a glamorous dream or a grand career plan—it was a deep, heartfelt wish to be present for her first steps, her first words, and all the little moments in between.

Back then, we didn’t have much. My husband worked full-time to make sure I could stay home with her, and I did what I could to bring in a little extra money from home. I wasn’t chasing millions or dreaming of running a big business. I was simply trying to find a way to contribute while keeping my family at the center of everything.

I had no idea, in those early days, that the small steps I was taking would eventually turn into a business that would change our lives. And I had no clue that my desire to put family first would become the foundation of everything I built.

The Early Days: Building a Business with a Baby on My Hip

I started my business during nap times and late nights. It was slow at first—small orders, little wins here and there. But every little bit helped. My husband and I were a team, figuring it out together. He worked long hours at his job, and I worked at home, juggling diapers, dishes, and deadlines. Even today, I’m writing this article with a toddler on my lap.

It wasn’t easy. There were moments of doubt, times when I wondered if I was doing enough. But every time I questioned myself, I looked at my daughter and reminded myself why I was doing it. I wasn’t building a business to get rich or to impress anyone—I was building a business to support the life we wanted.

And slowly but surely, it grew.

When the Business Took Off (and Life Changed Again)

When my business finally took off, it gave us something we never expected: freedom.

It allowed my husband to quit his job and pursue his own passions. It allowed us to travel as a family, to explore the world together. It gave us the flexibility to homeschool our children and design a life that aligned with our dreams.

Some years, that looked like living barefoot in Hawaii. Today, it looks like raising our kids on a farm in the countryside of New England. Each chapter has been different, but the common thread has always been this: our business supports our life, not the other way around.

Balancing Business and Motherhood

Being a mom is the most important job I have. It always has been, and it always will be. But running a business while homeschooling four kids isn’t exactly a walk in the park—especially when two of those kids are high-energy boys, ages five and four.

Some days, it feels impossible to get everything done. There are messes to clean, meals to make, lessons to teach, and work to do. And I’ll be honest—there are days when I feel like I’m falling behind in my business.

But I remind myself of this: my kids will only be this little for a short time.

These moments—sitting around our big dining room table, cooking meals together, reading stories before bed—are moments I’ll never get back.

Having two older kids, now 16 and 12, is a daily reminder of how quickly these years fly by. One day, the house will be quieter. The table won’t be as full. And when that day comes, I want to look back and know that I was fully present for this chapter of my life. There will be plenty of years to work harder in my business.

Giving Myself Grace to Move at My Own Pace

In the early years of my business, I moved fast. I was driven by the excitement of growth and the thrill of new opportunities. But as my family grew, I realized that pace wasn’t sustainable.

Now, I give myself grace to slow down when I need to. I remind myself that it’s okay if my business doesn’t grow as quickly as it used to. It’s okay if I’m not launching new products every month or hitting every goal on my list.

Because the truth is, I’m doing something remarkable—I’m running a business while raising four kids.

Designing a Life That Aligns with Our Values

One of the greatest gifts our business has given us is the ability to design a life that aligns with our values. Homeschooling, for example, wasn’t something we planned from the start. But as our business grew, it became a natural choice for us. It gave us the freedom to spend more time together as a family and to teach our kids in a way that feels right for us.

And while it hasn’t always been easy, it’s been worth it.

I think back to those early days, sitting at that dining room table (though it was in a different house back then), dreaming about what life could be. I couldn’t have imagined then what our life would look like now. But I’m so grateful for the choices we made—to put family first, to build a business that supports our life, and to embrace the freedom that comes with working for ourselves.

Looking Ahead: Excitement for the Future

Even though I’ve been running my business for over 16 years, I still feel like I’m just getting started. There’s so much more I want to do, so many people I want to help, so many more business ideas I want to build with my husband, and so many dreams I want to chase.

But I know that the foundation of everything I do will always be this: my family comes first.

I’ve made a pretty amazing income doing what I love over the years. I’ve helped hundreds of other entrepreneurs. I’ve built a life that allows me to work from home, raise my kids, and be fully present for the moments that matter most. And I can only imagine what I’ll get done in the future, once these wild toddler years settle down.

For now, though, I’m exactly where I’m meant to be—running a business, running after toddlers, raising my kids, and building a life that puts family first.

If there’s one thing I’ve learned over the years, it’s this: Your business should be a tool that enhances your life, not something that takes over it.

It’s easy to get caught up in the hustle, to feel like you’re never doing enough, to compare your journey to others. But at the end of the day, what matters most is the life you’re building and the moments you’re creating at home.

So, give yourself grace. Move at your own pace. And remember that it’s okay to prioritize your family, your well-being, and your values.

There’s a little voice that whispers to so many of us when we see someone succeed: They must have it all figured out. But let me tell you something—after 16 years of running my own business, I’ve never felt like I’ve reached some magical level of expertise. And honestly? I’m learning to be okay with that.

I’m not interested in being an expert. I’ve always seen myself as a fellow entrepreneur on this journey, figuring things out as I go—just like you. There’s something beautiful about embracing the process of learning, growing, and evolving without ever feeling the pressure to know it all. Let me share why showing up as our real, imperfect selves is the most powerful way to connect and grow.

We live in a world that idolizes the idea of the “expert.” There’s this constant pressure to prove ourselves, to showcase our credentials, to present a polished version of who we are. But here’s what I’ve learned:

No one—no matter how successful—has it all figured out.

Sure, there are things I’m really, really good at. There are systems I’ve mastered and strategies that have worked wonders for me. But for every strength, there are also areas where I’m still learning, still growing, and still figuring things out.

And those so-called experts we see on social media? They’re figuring things out too. They might not always show it, but the truth is that we’re all a work in progress. The learning never ends.

I’ve always felt more like the underdog. The odd one out. Maybe it’s the middle child in me. Even in my biggest moments of success, I’ve carried that feeling with me—that I’m just someone who decided to show up, give it a shot, and figure it out along the way.

And you know what? That’s what I love most about the work I do today.

I don’t want to be someone who stands on a stage, looking down at others with a “I know best” attitude. I want to be someone who walks alongside you. Someone who gets what it’s like to dream big, to stumble, to pivot, and to try again.

Because that’s what entrepreneurship is—it’s showing up, messy and imperfect, with a willingness to learn and grow.

Think about the people you connect with most. Are they the polished, flawless influencers who seem to have it all together? Or are they the ones who let you see behind the curtain—the ones who share their struggles, their lessons, and their human moments?

Authenticity resonates. Imperfection connects.

Whether you’re in the early stages of starting your business or ten years in and trying something new, we all share one thing in common: we’re figuring it out as we go.

It’s easy to look at others and assume they have a roadmap that we don’t. But here’s the truth—none of us have a perfect map. We have ideas, experiences, and lessons learned, but the path is unique for each of us. When we let go of the pressure to be an expert, we create space to:

• Be curious and open to new ideas.
• Embrace mistakes as part of the process.
• Connect with others on a human level.

And when we show up as we are—without the need to prove we have it all together—we give others permission to do the same.

If I’ve learned anything in my years of entrepreneurship, it’s that the most meaningful connections happen when we show up as our real selves.

I started my business because I loved the work. I loved connecting with people, sharing stories, and creating something meaningful. From my early days of being a photographer and connecting with my clients all the way to the days of building a CRM for business owners and helping them automate their businesses. And while I’ve built a lot of knowledge and experience over the years, I never want to lose that feeling of curiosity and humility.

I’ve found that the most impactful moments in my business haven’t come from trying to position myself as an expert. They’ve come from being real. From sharing my journey—the wins, the losses, and everything in between.

And sometimes, even I need to remind myself just how powerful that can be.

I’m just like you. I’ve had moments of doubt. I’ve made mistakes. I’ve celebrated wins and cried over failures.

I want you to know that you don’t need to be perfect to make an impact. You don’t need to have it all figured out to start. You don’t need to call yourself an expert to offer value.

What you need is a willingness to show up. To share your story.

And that’s more than enough.

The next time you catch yourself thinking, I’m not qualified enough. I’m not an expert. Who am I to do this?—pause. Take a deep breath. And remember: The world doesn’t need more experts. It needs more real, imperfect, human stories. It needs you.

You have something valuable to share—not because you have all the answers, but because you have a unique perspective, a story, and someone in the world who needs you to show up.

As the new year starts, one of my biggest goals is to show up more. Somewhere along the way, I started to believe that people only wanted to hear from experts—the polished, put-together voices who seemed to have it all figured out. But I’ve realized that’s simply not true. It’s easy to fall into the trap of thinking what we have to share isn’t good enough. But the truth? Maybe our imperfect, real stories are what people connect with most.

You don’t need to be everywhere, doing everything, to see real results in your business. In fact, trying to do too much might be the very thing holding you back. I know, it feels counterintuitive—more marketing should mean more results, right? But here’s the truth: less really can be more.

Simplifying your marketing doesn’t mean sacrificing your impact. It means focusing on what works, cutting out what doesn’t, and showing up with intention. Let’s talk about how to streamline your marketing efforts without losing momentum.

Step 1: Get Crystal Clear on Your Goals

Before you simplify your marketing, you need to know what you’re working toward. Are you trying to grow your email list? Boost website traffic? Increase sales? The clearer you are on your goals, the easier it will be to figure out which marketing efforts are worth your time—and which ones aren’t.

Ask yourself:

• What’s my #1 priority right now?
• Where do my best leads or clients currently come from?
• Which marketing channels bring the most results?

Once you know your goals, you can start cutting back on the things that don’t serve them.

Step 2: Focus on the Platforms That Matter

You don’t need to be on every social media platform to build a successful business. It’s okay to not be everywhere. Instead, focus on the platforms where your audience actually spends their time.

For example:

• If your ideal clients love scrolling Instagram, focus your energy there.
• If you’re a service-based business, LinkedIn might be where you shine.
• Pinterest is perfect for driving long-term website traffic.

Give yourself permission to let go of platforms that aren’t delivering results. It’s better to show up consistently on one or two platforms than to be spread thin across five.

Step 3: Repurpose Your Content

Work smarter, not harder. Instead of creating new content from scratch every day, start repurposing what you already have.

Here’s how:

• Turn a blog post into an email newsletter.
• Break a long video into short social media clips.
• Use an Instagram caption as the basis for a LinkedIn post.

Your audience isn’t seeing everything you post, so don’t be afraid to reuse your best content. It’s not about doing more—it’s about making the most of what you’ve already done.

Step 4: Automate Where You Can

Automation isn’t about replacing the human touch; it’s about freeing up your time so you can focus on what really matters.

Here are a few ways to simplify your marketing through automation:

• Schedule your social media posts in advance.
• Set up email sequences to nurture new subscribers.
• Use a CRM to manage client communication.

When you automate repetitive tasks, you have more time to engage with your audience in meaningful ways.

Step 5: Simplify Your Messaging

One of the biggest mistakes I see entrepreneurs make is overcomplicating their messaging. Your audience doesn’t need to know everything about your business upfront. They need to know how you can help them.

Simplify your messaging by focusing on these key points:

• Who you are.
• What you offer.
• How it helps your audience.

Keep it clear, concise, and consistent across all your marketing channels. When your message is simple and easy to understand, it resonates more deeply.

Step 6: Batch Your Work

Batching your marketing tasks can save you hours each week. Instead of switching between tasks constantly, dedicate specific blocks of time to focus on one type of work.

For example:

• Write all your Instagram captions for the week in one sitting.
• Record multiple videos in one session.
• Plan your email newsletters for the month in advance.

When you batch your work, you’re not starting from scratch every day. You’ll be amazed at how much more you can accomplish in less time.

Step 7: Track What Works (and Let Go of What Doesn’t)

You don’t need to do everything. You just need to do what works.

Take time to review your analytics and see which marketing efforts are bringing in the most results. Once you know what’s working, double down on those strategies—and let go of the rest.

Here’s what to track:

• Which social media posts get the most engagement?
• Which emails have the highest open rates?
• Which blog posts drive the most traffic?

Simplifying your marketing isn’t about doing less for the sake of it. It’s about doing more of what works and cutting out what doesn’t.

Step 8: Embrace Progress Over Perfection

Here’s your permission slip to stop aiming for perfection. Your marketing doesn’t need to be perfect—it needs to be real. Your audience connects with authenticity far more than polished perfection.

Done is better than perfect. Showing up is better than not showing up at all.

The Big Takeaway: Less Really Can Be More

Simplifying your marketing doesn’t mean sacrificing your results. It means getting intentional about where you show up, how you show up, and what you share.

Focus on what moves the needle. Let go of what doesn’t. And remember—your audience doesn’t need you everywhere. They just need you here, showing up in a way that feels real, intentional, and aligned with your goals.

When you simplify your marketing, you create space to do what you love, serve your audience, and grow your business without the overwhelm. And isn’t that what we’re all after?

If you have a business, you know creating content can feel like a full-time job. You pour your heart into writing that blog post, designing that Instagram carousel, or crafting the perfect email… and then what? You move on to the next thing, leaving all that hard work behind, never fully tapping into the power of repurposing content to make it work harder for you.

It’s not just about saving time (although that’s a huge bonus), it’s about stretching the life of your content so it reaches more people across different platforms. Because let’s face it — not everyone is seeing your content the first time around.

Ready to make your content hustle for you? Let’s dive into what repurposing content really means, why it’s a game-changer, and how you can do it right.

Why Repurposing Content Is the Secret to Consistency

Did you know that 60% of marketers create at least one piece of content every day? (Source) That’s a lot of time and energy spent on creating — but what happens to that content after it’s published?

Most of the time, it gets buried. And that’s a missed opportunity.

Repurposing content allows you to take that blog post you spent hours on and turn it into:

• An engaging email newsletter
• Pinterest pins that drive traffic
• Social media posts (hello, Instagram!)
• Quick video snippets for Reels or TikToks

The best part? You’re not starting from scratch.

How to Repurpose Content (Without Feeling Repetitive)

You might be thinking: But won’t my audience get bored if I keep sharing the same thing?

Nope. The key is to present the content in different ways that feel fresh and relevant for each platform. Here’s how I personally love to repurpose my content:

I like to start out with a long-form blog post — it’s the foundation of everything. Once I’ve got that cornerstone piece, I create multiple Pinterest pins to drive long-term traffic (because Pinterest is a goldmine for evergreen content!). After that, I send out a newsletter to my email list, sharing the main takeaways and inviting them to dive deeper. And finally — the cherry on top — I turn that content into a few social media posts.

(Although, I’m currently taking a break from social media. But that’s usually how my repurposing funnel looks!)

The best part? It’s all about working smarter, not harder.

📌 Pro Tip: Use a tool like Wordsmith to help you brainstorm content that stay true to your brand voice. (Learn more)

Why You Need to Think Beyond Social Media

Here’s the thing: content on social media has a super short lifespan. According to research, the average lifespan of an Instagram post is about 48 hours. For TikTok? Even shorter. Facebook? A little longer, but still fleeting.

That’s why it’s so important to generate long-term traffic from platforms like Pinterest or SEO-optimized blog posts. These pieces of content keep working for you long after you hit publish — bringing in traffic, leads, and sales while you sleep.

If you’re only relying on social media, you’re missing out on that longevity. So, let’s make your content work harder and longer for you!

Average Lifespan Of Social Media Posts:

TikTok: 15-20 minutes

Instagram: 24-48 hours

X (formerly Twitter): 15-30 minutes

Facebook: 1-2 days

Pinterest: 4 months – years

Google (SEO-optimized content): Years

That’s why it’s so important to generate long-term traffic from platforms like Pinterest or SEO-optimized blog posts. These pieces of content keep working for you long after you hit publish — bringing in traffic, leads, and sales while you sleep.

If you’re only relying on social media, you’re missing out on that longevity. So, let’s make your content work harder and longer for you!

The Benefits of Repurposing Content

Still not convinced? Here’s why repurposing content is worth your time:

🔄 1. More Visibility

Your audience isn’t everywhere at once. Repurposing helps you reach people who missed your original post.

⏰ 2. Saves Time

No need to reinvent the wheel. Repurpose what you’ve already created and get more mileage out of it.

🤝 3. Builds Authority

Sharing your content in multiple ways shows you’re an expert in your field — without feeling repetitive.

Let’s Talk Tools (Because We Love a Good Shortcut)

Feeling overwhelmed by the idea of repurposing? Don’t be. Feeling overwhelmed by the idea of repurposing? Don’t be. I created Wordsmith to help business owners — just like you — make content creation feel easier, more fun, and way more personalized. It’s not just about speeding up the process (although, yes please!). It’s about helping you show up in your most authentic voice.

And guess what? We’ve recently added multiple writing styles to choose from! You can even take a personalized quiz to create a custom writing style that’s uniquely you.

Seriously, it’s my favorite update so far — because no two businesses sound the same, and your content shouldn’t either.

👉 Learn more about Wordsmith here: modernmarket.co/wordsmith

Can we have a real talk? I see you. I see the overwhelm, the content exhaustion, the hours spent staring at a blinking cursor thinking, What the heck do I even say today? It’s like you’re running on a hamster wheel, creating post after post, and still feeling like you’re going nowhere—because you don’t have a content strategy tool to make the process easier.

Sound familiar?

I get it—because I’ve been there too. Showing up online can feel like a full-time job, and let’s be real, you already have enough on your plate. But what if it didn’t have to be this hard? What if there was a way to take the stress out of content creation and actually enjoy showing up for your audience again?

Spoiler alert: That’s exactly why I created Wordsmith—a tool to help you flip the script on content creation and take your business from stuck to thriving.

Let’s dive in, shall we?

The Content Struggle Is Real

Before we talk solutions, let’s talk about the problem. Because if you’re feeling stuck in the content grind, I promise you’re not alone.

Here’s what I hear from entrepreneurs all the time:

• “I never know what to say.”
• “I spend hours writing, and it still doesn’t sound right.”
• “I’m worried my content sounds too salesy.”
• “I just don’t have the time.”

If any of those sound like you, let’s just take a deep breath together. Because guess what? You’re not the problem. The problem is that no one taught us how to consistently create content that feels authentic, connects with our audience, and doesn’t take forever.

That’s where Wordsmith comes in.

What Exactly Is Wordsmith?

Think of Wordsmith as your personal content creation sidekick—the one who always knows what to say and how to say it in your voice.

Here’s what makes it different from all those other AI tools out there:

• It knows your brand voice. Wordsmith isn’t about churning out generic content. It’s about creating content that sounds like you.
• It gives you prompts and ideas. Stuck on what to post? Wordsmith serves up weekly prompts to spark ideas and get your creative juices flowing.
• It saves you time. Imagine cutting your content creation time in half. With Wordsmith, you can generate blog posts, newsletters, and social media captions in minutes.

Basically, it’s like having a copywriter in your back pocket—without the hefty price tag.

From Overwhelmed to Organized

Let’s talk about transformation. Because that’s what this is really about—helping you go from feeling stuck and overwhelmed to feeling confident and excited about showing up online.

Here’s what happens when you start using a content strategy tool like Wordsmith:

• You show up consistently. No more ghosting your audience because you don’t know what to say.
• Your content sounds like you. Forget the stiff, robotic posts. Your words will feel real and relatable.
• You save time. More time for your family, your clients, and, let’s be honest, yourself.

Imagine waking up, opening your laptop, and having your week’s worth of content ready to go. No stress. No overthinking. Just a plan that feels good.

A Real-Life Transformation: Meet Sarah

Let me introduce you to Sarah. She’s a graphic designer who came to Wordsmith feeling completely drained by content creation. Writing captions? Pulling teeth. Blog posts? Forget it. She knew she needed to show up online, but the process felt exhausting. She had no ideas how much of a difference the right content strategy tool would make in her business.

After just one week with Wordsmith, Sarah’s outlook on running her business changed.

Here’s what she told me:

“I created a month’s worth of social media content in a few hours. I wrote a blog post that actually sounded like me. And for the first time in forever, I felt excited to show up online.”

Her audience noticed too. Engagement? Skyrocketed. Inquiries from dream clients? Rolling in.

And that’s the magic of Wordsmith. It doesn’t just help you create content—it helps you create content that connects.

Why Wordsmith Works (And Why It’s Different)

Listen, I know there are a million AI tools out there. And if you’ve been here from the start, you know we launched Wordsmith well before AI was even a thing. But Wordsmith isn’t about churning out cookie-cutter content. It’s about helping you show up in a way that feels real and true to your brand.

Here’s the secret sauce:

• Custom Writing Styles: Want to sound professional? Friendly? Witty? We’ve got you. Wordsmith adapts to your unique voice.
• Organized Content Creation: Your content is organized and optimized. With Wordsmith, one piece of content can be quickly turned into a blog post, newsletter, and social media captions, so you get more out of every idea.
• Time-Saving Automation: Spend less time creating content and more time doing what you love.

It’s like having a content coach who gets you and wants to see you win.

So, friend, what if you didn’t have to dread content creation anymore? What if showing up online felt natural and aligned with who you are? Imagine swapping the overwhelm for confidence—and actually enjoying the process of sharing your story.

That shift?

It’s right here, waiting for you.

If you’re nodding your head, I hope you give Wordsmith a try.

Imagine feeling excited about your content. Imagine hearing your audience say, “It feels like you’re speaking directly to me.” Imagine having more time to focus on the parts of your business that light you up.

Let’s make that happen.

Sign up for Wordsmith today and see the transformation for yourself. Because your words matter—and it’s time to let them work for you.

Let’s start with a truth bomb: STORIES SELL. No matter what you do—whether you’re a photographer capturing life’s milestones, a coach helping women find clarity, or a shop owner selling handmade treasures——the secret to making real connections with your audience is storytelling.

The truth is, people don’t buy products or services; they buy feelings, connections, and experiences. They buy into you. And the best way to build that connection? Through storytelling.

Let’s break down why storytelling is so powerful, how to make it feel natural (not awkward!), and how you can start weaving your unique story into your business today.

Why Storytelling Works

Humans are wired for stories. Think about it: since the beginning of time, stories have been how we pass down wisdom, teach lessons, and connect with one another. Our brains light up when we hear a good story. It’s why you remember a friend’s hilarious vacation mishap more than a dry business pitch.

In marketing, storytelling taps into that same part of the brain. It builds trust, evokes emotions, and makes your brand memorable.

Here’s how storytelling works for your business:

It makes you relatable. People want to work with someone they trust. Sharing your story—your why, your struggles, your journey—makes you feel human and approachable.

It builds emotional connections. Facts tell; stories sell. Emotions drive buying decisions. When your audience feels something, they’re more likely to take action.

It differentiates you. Your story is your secret sauce. It’s the one thing no one else can copy. It’s what makes your brand unique in a crowded market.

How to Tell Your Story Without Feeling Cringe

Okay, I hear you: “But Elena, I don’t want to be one of those people oversharing on the internet.”

I get it. There’s a fine line between storytelling and oversharing. The key is to share stories that feel authentic and relevant to your audience’s experience.

Here’s a simple framework to help:

1. Share Your “Why”

Your audience doesn’t just want to know what you do—they want to know why you do it. Why did you start your business? What problem were you trying to solve? What impact do you hope to make?

Sharing your why makes your mission relatable and inspiring.

Example:

“I started my business because I was tired of seeing other women entrepreneurs burn out trying to do it all. I wanted to create tools that simplify content creation and help women show up online without sacrificing their sanity.”

1. Get Personal (But try and stay relevant)

Your stories should have a purpose. Share moments from your life that relate to your business’s mission. It could be a challenge you overcame, a lesson you learned, or a pivotal moment that shaped your journey. * Staying relevant isn’t always a must…more on that writing technique on another day!

Example:

“There was a time when I felt stuck, staring at my computer screen with no idea what to post. I realized it wasn’t about being perfect—it was about being real. That’s when I started creating weekly content prompts to make showing up easier for myself and my community.”

1. Make It About Them

Your audience should always see themselves in your story. It’s not just about you; it’s about how your story resonates with them.

Ask yourself:

• What does my audience need to hear?
• How does my story offer hope or encouragement?
• What lesson can they take away from my experience?

The Types of Stories You Should Tell

Wondering what kind of stories to share? Here are a few ideas to get you started:

1. Origin Story

Every business has a beginning. Share yours! How did you start? What challenges did you face? What keeps you going?

Example:

“When I started my business, I was a full-time stay-at-home mom with big dreams of building something that allowed me to work from home and live the life I loved—even when the world kept telling me it wasn’t possible. I took a leap of faith, pushed through the doubt, and created a business that gives me the freedom and flexibility I once thought was out of reach.”

1. Client Transformation Story

Showcase how your product or service has made a difference in someone’s life. Share the before-and-after of a client experience.

Example:

“When Sarah came to me, she was overwhelmed by content creation. After using my prompts and tools, she told me she finally felt seen and heard by her audience—and she tripled her engagement in just one month.”

1. “I’ve Been There” Story

Empathy builds trust. Share a story about a time you struggled with the same challenges your audience is facing.

Example:

“I know how it feels to think, ‘Why would anyone care about what I have to say?’ But once I started showing up authentically, my business transformed. And yours can too.”

How to Share Your Stories (Without the Overwhelm)

Feeling overwhelmed at the thought of sharing more stories? Here’s the good news: you don’t have to reinvent the wheel. Your stories can be repurposed across different platforms.

Here’s how to do it:

• Social Media Posts: Share snippets of your story with a powerful opening line to hook your audience.
• Blog Posts: Dive deeper into your stories to build trust and provide value.
• Email Newsletters: Use storytelling to connect with your subscribers and keep them engaged.
• About Page: Make sure your website tells your brand story in a compelling way.

Wordsmith Makes Storytelling Easier

If writing your story feels like a daunting task, don’t worry—I’ve got you covered. Wordsmith is designed to help you create authentic, on-brand content quickly and easily. With custom writing styles and prompts, you can share your story without second-guessing yourself.

Just feed Wordsmith the details, and watch it create a blog post, social media caption, or newsletter that sounds just like you.

Your story is your superpower. It’s what makes your business stand out, and it’s what will draw your dream clients to you. You don’t have to share everything—just the moments that matter, the experiences that shaped you, and the lessons you learned along the way.

The next time you sit down to write, remember: it’s not about being perfect. It’s about being real. Your audience isn’t looking for flawless; they’re looking for you.

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I spent over 6 months without posting a single thing on social media—no Instagram reels, no Facebook updates, nothing. Just pure, unfiltered freedom and a whole lot of beautiful traffic and sales to show for it. 🎉

This wasn’t just a wild experiment; it was a game-changer for my business. I wanted to see if my business could thrive without the constant stress of social media algorithms. Spoiler alert: it’s still going great.

Here’s the powerhouse strategy: Pinterest Ads, my email list, and organic traffic.With Pinterest Ads, I drive targeted traffic straight to my site. My email list helps me build relationships and make sales without the algorithm stress. And organic traffic is the icing on the cake, thanks to smart SEO strategies.

Ready to learn how to set up your very own Ads?I’ve put together a 90-minute video tutorial on setting up Pinterest ads. This course will walk you through the entire process, showing you how to leverage Pinterest to generate an extra $10K+ in monthly revenue—all without the need for social media posts.With the right strategy, you can place your business right in front of people actively searching for what you offer.

Don’t wait – take control of your traffic and sales with Pinterest Ads. Let’s do this together!