For years, I felt like I was doing it all wrong. Every business coach, every article, every well-meaning voice seemed to echo the same message: Pick one thing. Stick with it. Find your niche. Stay in your lane.

But that never felt right to me. I wasn’t made to stay in one lane.

I love having my hands in different things. I thrive on variety. I feel most alive when I’m creating, experimenting, building something new. And honestly, that’s never held me back—it’s what’s kept me going.

Even now, after all these years of working for myself, I’ve worn a dozen different hats: photographer, digital product creator, tech founder, CRM builder (that was acquired!), and now, the founder of a content creation platform that supports other business owners.

None of those things feel random to me.

They all feel connected, like threads woven into the same story.

There’s this myth that if you don’t choose one thing, you won’t be successful. That having multiple passions means you’re distracted, scattered, or unclear. But I’ve found the opposite to be true.

Having different passions has allowed me to stay connected to my business in a way that feels fresh and fulfilling. When one area starts to feel heavy or routine, I can switch gears and pour into something else that lights me up. I don’t box myself in—and because of that, I never feel stuck.

I didn’t build one business. I built a life that supports the work I love doing—even when that work changes.

If you’re someone who has a lot of interests, a lot of ideas, a lot of energy for different things, I want you to know there’s nothing wrong with you. You don’t have to shrink to fit into someone else’s business blueprint.

You don’t have to follow a rigid path to be successful. You don’t have to build a brand that only tells one story. You get to be all of who you are.

That doesn’t mean throwing spaghetti at the wall or chasing shiny things for the sake of it. It means giving yourself permission to explore the intersections of your talents. To follow your curiosity. To listen when your heart says, “this matters to me.”

Because when your business grows from that place—from passion, from purpose, from truth—it resonates. People feel it.

And they’re drawn to you not because you fit in a box, but because you don’t.

One of the best gifts of running your own business is the freedom to evolve. You don’t have to be who you were five years ago. You don’t have to keep offering something that no longer lights you up. You’re allowed to shift, pivot, grow, expand.

I don’t know exactly what I’ll be doing ten years from now. But I do know I’ll still be listening to that inner pull—the part of me that gets excited about new ideas and wants to build something meaningful.

Because this way of living and working—where I get to follow my passions, trust my instincts, and shape my business around the life I want—this is my dream.

And if that’s the wrong way to do business? Then I don’t want to be right.

So here’s your permission slip: You’re allowed to be multipassionate. You’re allowed to follow joy. You’re allowed to do business differently.

You’re not all over the place.

You’re building something beautiful.

Exactly the way you’re meant to.

I used to think burnout was just part of the job.

Back in my early “girl boss” days, I thrived on late nights and weekend work marathons. I chased deadlines like gold stars. I believed that the more I did, the more I hustled, the more “successful” I’d become. And while that season taught me a lot, it also led me to a version of myself that felt stretched thin, disconnected, and constantly behind.

It took time—years, honestly—to unlearn that. To understand that rest isn’t a reward for hard work; it’s a vital part of doing it well.

These days, I’ve rewritten the rules. I’ve gotten really clear on what matters most. My kids always come first. Work comes second. And everything I build, every decision I make in my business, is rooted in that order of priority.

I’ve spent the last 16 years building a business that allows me to be home with them full time. To homeschool. To create a rhythm for our life that feels peaceful and fulfilling. But it hasn’t come without challenges. I had to learn to say no. To honor my limits. To let go of the guilt that used to creep in when I chose slow mornings or unplugged weekends.

I’ve chosen to move intentionally through life instead of rushing through it.

And the truth is, I’m not here to compete. I’m not chasing the next big thing. I’m not trying to scale to seven figures or land on the cover of a magazine. I’m trying to live a life I love. One that feels deeply aligned with who I am.

I love my quiet life. I love being home. I love spending my days doing work I care about and still having time to bake muffins with my kids or wander out to the garden in the middle of the afternoon. It feels like such a gift.

And here’s the beautiful part: it’s made me a better business owner.

I take on a limited number of clients each month. They get my best work—not the version of me that’s worn out or stretched too thin, but the version of me that’s rested, present, and truly excited to pour into their business. I’ve found that the more I protect my energy, the more creative and impactful my work becomes.

Burnout is not a badge of honor. And over time, I’ve realized that saying yes to everything means saying no to the life I want.

So if you’re feeling stretched, if the hustle is stealing your joy, I hope you know this: you’re allowed to slow down. You’re allowed to say no. You’re allowed to build something beautiful without burning yourself out to do it.

You don’t have to prove your worth by how tired you are. You don’t have to keep up with anyone else’s pace. You get to create your own rhythm—one that honors both your dreams and your well-being.

Because a life that feels good? That is the goal.

Your website is your best marketing tool—if you know how to use it. For too many entrepreneurs, their website sits quietly in the background, looking pretty but doing little to actually grow their business.

Sound familiar? Let’s change that.

Your website should be more than a digital business card. It has the potential to be a lead-generating, client-connecting powerhouse. But to get there, you need to approach it with intention. Let’s walk through exactly how to turn your site into a marketing tool that works for you 24/7.

Why Your Website Matters More Than Ever

In a world obsessed with social media, it’s easy to overlook the power of your website. But here’s the thing: social media platforms come and go. Algorithms change. Trends shift. Your website? It’s your home base. It’s the one place online where you have complete control over the user experience and the message you share.

Think about it—when was the last time you signed up for a service or bought a product without visiting the website first? Exactly. Your potential clients are doing the same thing. Your website is the bridge between someone discovering you online and becoming a paying client.

Step 1: Make a Killer First Impression

Your homepage is like a handshake. It’s your first chance to connect with someone and make them feel welcome. Here’s what it needs to do:

• Clear Message: Within seconds, visitors should understand who you are, what you offer, and why it matters to them.
• Easy Navigation: Make it simple for users to find the information they need.
• Call to Action: What do you want them to do? Book a call? Download a freebie? Make it clear and compelling.

Step 2: Build Trust Through Your About Page

People buy from people they trust. Your About page isn’t just a place to list your credentials—it’s where you build connection. Share your story. Show your values. Let them see the human behind the business.

Pro tip: Use your About page to address your audience’s pain points. Make it about them as much as it is about you.

Step 3: Create Content That Converts

Your blog, portfolio, or service pages should do more than just inform—they should convert. Here’s how to make that happen:

• Use SEO to Your Advantage: Optimize your content with relevant keywords to help people find you online. Think about what your ideal client is searching for and weave those phrases naturally into your content.
• Solve Problems: Every piece of content should answer a question or solve a problem your audience is facing.
• Include CTAs: Encourage readers to take the next step with clear calls to action.

Step 4: Make It Easy to Work with You

Don’t make people hunt for how to contact you or figure out your pricing. Your website should make it easy for someone to say, “Yes, I want to work with her!”

Here’s what to include:

• Clear Service Descriptions: Spell out exactly what you offer and who it’s for.
• Pricing Information: If you don’t want to list exact prices, offer a starting price or pricing guide.
• Contact Form: Make it easy to get in touch, and respond quickly when someone does.

Step 5: Optimize for Mobile

Most visitors will check out your website on their phone. If your site isn’t mobile-friendly, you’re losing potential clients. Ensure that your website looks great and functions perfectly on all devices.

Step 6: Automate Where You Can

Your website should be working for you even when you’re not online. Use tools like email opt-ins, automated workflows, and scheduling software to make your site a lead-generating machine.

Your Website Is Your 24/7 Salesperson

At the end of the day, your website is more than just a digital storefront. It’s a 24/7 salesperson, working tirelessly to connect you with your ideal clients. But to make it work, you need to treat it as the powerful marketing tool it is.

When you invest time and effort into optimizing your website, you’ll see a shift. Clients will find you more easily. They’ll understand your offer more clearly. And they’ll feel more confident saying, “Yes!” to working with you.

Your website is your best marketing tool—let’s make sure it’s working as hard as you are.

If you’ve been feeling like your launch flopped, your offer fell flat, or your Instagram posts just aren’t hitting like they used to… it might not be your strategy.

It might be your words.

That message that lives in your head and your heart? It might be getting lost somewhere between intention and execution. And here’s the thing most people won’t tell you:

Most marketing problems are actually messaging problems.

You could have the most beautiful website, the most value-packed offer, the best pricing in the world—but if the words on the page don’t make someone feel something, they’re going to scroll right past.

The Real Reason Your Message Isn’t Landing

You’re not alone in this. I see it all the time. Business owners pouring their heart into their businesses and then wondering why it feels like no one’s listening.

The truth is, it’s not that people don’t care—they just don’t know why they should care yet. And that clarity? It comes from your words.

You don’t need to overhaul your business. You don’t need to build a new funnel or spend hours reworking your website.

You just need to say what you’re already doing in a way that connects.

A Simple Copy Trick: Clarity Over Cleverness

Let me share one of my favorite copywriting reminders: Clarity beats cleverness every single time.

You don’t need the catchiest tagline or the most creative caption. What you need are words that speak directly to the person you want to reach. Words that feel like a mirror, reflecting their thoughts back to them.

Ask yourself: Is what you’re saying actually clear? Could a stranger read your homepage, your Instagram bio, your service descriptions and instantly know what you do, who you help, and why it matters?

Because clarity? It creates connection. And connection? It creates conversions.

So How Do You Find the Right Words?

This is the part where I get to tell you about something that’s changed everything for me and the many passionate business owners I serve.

Wordsmith is the tool I created because I knew the missing piece wasn’t hard work. It wasn’t strategy. It was support in saying the things we already know in a way that resonates.

Wordsmith helps you:

• Craft clear, powerful messaging that feels aligned
• Show up consistently without spending hours writing
• Create social posts, newsletters, blogs, and more—with ease
• Customize your writing style so everything sounds like you

It’s a copywriting tool that feels like your favorite creative co-worker—you know, the one who just gets you and helps you put your vision into words.

Whether you’re writing a sales page, a launch email, or a caption that makes people stop and say “Wow, that’s me”—Wordsmith is here to help.

Better Words = Bigger Impact

If you’ve ever sat at your desk feeling frustrated because you KNOW what you offer is good—but it’s just not selling—I want you to know you’re not failing.

You’re not bad at marketing. You’re just one powerful sentence away from the clarity that clicks.

Wordsmith is here to give you the prompts, the support, the starting points that make writing feel doable again. And the best part? You can try it free. No pressure. Just a week to explore and feel the difference that better words make.

Because Your Voice Deserves to Be Heard

You don’t need to reinvent your business. You just need to say what you already know in a way that lands.

Let Wordsmith help you do that. Because when your words match your heart, everything changes.

You’re already amazing at what you do. Let’s make sure your audience knows it, too.

Nobody talks about the middle. We hear the stories of people who hit rock bottom and built something beautiful from the ashes. And we hear about the moments of massive success—the six-figure launches, the bestselling product, the business going viral. But what about the space in between? The slow, stretching, quiet middle where you’re not where you started, but you’re also not quite where you want to be?

That middle part? It’s where I’ve spent a lot of time. And maybe you have too.

It’s the part of business that doesn’t get shared as often. Because it’s not flashy. It’s not dramatic. It’s the long nights spent refining. The moments of questioning. The seasons where things are working, but slowly. The little wins that don’t get likes or applause, but quietly stack into something meaningful.

The middle is where you learn how to hold both gratitude and desire. Where you appreciate how far you’ve come, while still feeling a little restless about what’s next. It’s where you start to trust yourself more—your voice, your ideas, your vision. Even when the evidence of “making it” hasn’t fully shown up yet.

I’ve learned that the in-between is not a pause. It’s not a waiting room. It’s a sacred, active part of the journey. It’s the quiet space where foundations are built and roots go deep. Where clarity comes in slowly, piece by piece. Where you start to create not just for outcomes, but from alignment.

This stage might not feel exciting, but it matters. Because this is where you become the person who can sustain success when it comes. Not just chase it, but hold it. Build on it. Grow with it.

So much of entrepreneurship is about momentum. But the truth is, most days aren’t about quantum leaps. Most days are about showing up. About doing the next right thing. About staying committed to the work, even when it’s not being seen or celebrated.

There’s something tender about the middle. It asks you to find joy in the process, not just the milestones. To notice the subtle shifts. To celebrate the steady clients, the kind words, the small improvements.

It’s in this place where I’ve felt the most growth as a person. Where I’ve learned that rest doesn’t mean failure. That quiet doesn’t mean irrelevant. That consistency is a form of courage.

And honestly? There’s something beautiful about knowing that you can keep showing up for your work even when it’s not glamorous. That your love for what you’re building doesn’t disappear just because the outside world hasn’t caught up yet.

No one talks about how long the middle can last. Or how normal it is to wonder if you’re doing enough. Or how easy it is to compare your quiet, consistent days to someone else’s highlight reel.

But I want you to know: the middle is not something to rush through. It’s something to honor. Because one day, you’ll look back and realize this is where the magic happened. This is where you figured out who you are. This is where the foundation was laid for everything that followed.

And when you get to the place you once dreamed about, you’ll know it wasn’t just a single moment that got you there. It was all the small, unseen moments in the middle that mattered most.

So if you’re there right now—in the in-between, the middle space—hold on. Keep going. You’re not lost. You’re not behind. You’re in the becoming. And that is a beautiful place to be.

It’s Monday morning. You sit down with your coffee, open your laptop, and realize you have no clue what to post this week. You scroll Instagram for inspiration, peek at what other people are doing, and before you know it, your time is gone—and you still haven’t posted.

Sound familiar?

Friend, it doesn’t have to be this way.

One of the most powerful shifts I ever made in my business was learning how to batch my content—and not just a few days at a time. I’m talking about building an entire month’s worth of content in just one afternoon.

Let me show you exactly how I do it. (You can apply this strategy to anything; Social media, your blog, newsletter.)

Step 1: Decide How Often You Want to Post

We’re not aiming for “post every single day or you fail.” We’re aiming for consistency you can actually stick to.

For those wanting to focus on social media, I think every other day works well.

That’s about 15 posts a month. Enough to keep your business visible and your message strong without making content your full-time job.

Step 2: Define Your Content Pillars

These are the categories your brand talks about regularly—the foundational themes that reflect what you do and who you help.

Think of them like buckets. Every piece of content you create will fall into one of these. Here are a few common examples to get your wheels turning:

• Educational (Teach something your audience needs to know)
• Inspirational (Share your journey, behind-the-scenes, or a mindset shift)
• Connection (Ask a question, tell a story, start a conversation)
• Promotional (Talk about what you sell, how to work with you, and why it matters)
• Testimonial/Social Proof (Share wins, feedback, or results from clients)

Pick 4-5 that feel right for you. These will guide everything.

Step 3: Brainstorm 3 Ideas for Each Pillar

If you have five content pillars and you write down three ideas for each, guess what?

That’s 15 content ideas—your whole month planned.

Let’s break down 15 post ideas—3 for each pillar—that any business owner can adapt to fit their niche:

EDUCATIONAL

1. 3 mistakes to avoid when [doing something your audience regularly does]

2. How to [solve a challenge your ideal client faces every week]

3. One quick tip that helped me [save time / save money / get better results]

INSPIRATIONAL

4. That one time I almost gave up on [your work] and what pulled me through

5. A behind-the-scenes look at [a recent launch, tough decision, or lesson learned]

6. A story about a client who [saw real change or growth with your help]

CONNECTION

7. Here’s why I started my business (and what I’d tell the old me now)

8. A little note for anyone who’s feeling [an emotion your audience resonates with]

9. This or that: [Coffee or tea? Early bird or night owl? Let’s chat!]

PROMOTIONAL

10. Want to [insert specific transformation]? Here’s how to work with me

11. One of my favorite wins from a recent client (and how we got there)

12. A sneak peek of [your product, offer, behind-the-scenes development]

SOCIAL PROOF

13. A reminder that results take time—and I’m proof of what’s possible

14. Sharing a sweet note from [a client or follower]

15. A review of [your product/service] that made me smile

You’ve just taken 15 ideas and turned them into dozens of content pieces. Without staring at a blank screen or trying to be clever at the last minute.

Step 5: Follow a Content Funnel That Works

Here’s what my content funnel looks like:

1. Blog: This is where my content lives first. It’s SEO-friendly and brings in long-term traffic.
2. Pinterest: Each blog post becomes 4+ pins that continue driving traffic long after they’re posted.
3. Newsletter: I pull two posts per week to share via email (one of them is my Weekly Content Prompt!).
4. Social Media: Select content from the blog makes it to social.

The focus is always on platforms that work harder for me long-term. I put my energy where I get return—and that isn’t always Instagram.

Want This Done For You?

Inside Wordsmith, we’ve built this process into the platform. You get a built-in content plan that maps out over three years of content ideas—categorized, organized, and ready for you to use.

You can pick a content idea, see how it fits into your strategy, and generate a blog post, newsletter, and social caption in seconds. It’s content creation, simplified.

Want to see it for yourself? You can sign up for a free 7-day trial and give it a spin. Try Wordsmith here

You don’t need to work more. You just need a better plan.

Building a month’s worth of content doesn’t have to take weeks, and you don’t have to do it alone. When you work smarter (not harder) and use tools that support your creativity, you get your time and your clarity back.

There’s a lot of noise out there about how to write content that sells. If you’ve spent any amount of time trying to figure out why your content isn’t converting the way you hoped, I want you to know: it’s not just you. The advice out there is often confusing, conflicting, and missing the one thing that actually makes content work—connection.

If you’re a female entrepreneur trying to grow your business online, you’ve probably heard the same old advice: write killer headlines, post every day, use strong CTAs, and get to the point fast.

And while yes, those things can help… they are not the reason people buy from you.

Here’s the truth: content that sells isn’t just persuasive. It’s personal. It’s rooted in trust. It’s built on timing, messaging, and most importantly—it meets your audience exactly where they are.

Why Your Content Might Not Be Converting

The biggest mistake I see? Business owners trying to do it all alone. Writing every caption, every email, every blog post from scratch… all while second-guessing every word. You’re trying to make sales while also sounding like yourself. You’re trying to be strategic while also staying authentic.

And it’s exhausting.

Because here’s what no one tells you: the content that actually converts? It’s rarely written in a rush.

It’s not the content that follows the trending audio. It’s not the beautifully styled graphic. It’s the kind that’s written from a place of clarity—where your message meets your mission and speaks directly to the person you want to help.

Connection Content vs. Conversion Content

Let’s break this down a little more.

Connection content is the kind that builds trust, makes people feel seen, and creates that “me too” moment for your client. It’s the stories, the behind-the-scenes, the why behind what you do.

Conversion content is the kind that shows your reader exactly how your offer solves their problem. It’s specific, value-packed, and ends with a clear invitation.

You need both. But most business owners lean too hard on one or the other. They’re either storytelling without a clear CTA, or they’re selling without the connection—and neither works well on its own.

What Actually Drives Sales (Hint: It’s Not Just Great Copy)

Want to know what makes content sell?

Trust – Your audience needs to believe that you understand them, that your offer is the right fit, and that you can deliver on your promise.

Timing – Most people need multiple touchpoints before they buy. If your content shows up consistently, you’re building momentum without realizing it.

Clarity – You can’t sell what you can’t clearly explain. If your message is confusing, your audience won’t take the next step.

The secret to content that sells isn’t in some fancy funnel. It’s in how well your message resonates with the right person at the right time.

And trust me, I didn’t always get this right.

Why I Created Wordsmith

Years ago, I was sitting at my kitchen table, trying to write an Instagram caption while also folding laundry, reheating my coffee for the third time, and wondering why content creation felt so hard. I had the ideas. I had the passion. But what I didn’t have was a plan—or the support.

I realized I wasn’t alone. Every single business owner I talked to said the same thing: “I don’t know what to say.”

So I built Wordsmith—the content tool I wish I had when I started.

It’s packed with plug-and-play content prompts, ready-to-post captions, and very soon, even blog templates and email sequences designed to help you write content that connects and converts.

But more than that, it gives you a strategy. A path. A way to stop guessing and start writing from a place of clarity and purpose.

What Wordsmith Helps You Do:

• Show up consistently with content that aligns with your offers
• Write in your voice (without sounding like everyone else)
• Move your audience from passive readers to paying clients

Because when your content has a plan behind it, everything changes.

You Don’t Have to Do This Alone

If you’ve ever felt like you’re spinning your wheels trying to figure out what to say and how to say it in a way that actually brings in sales… please hear me when I say this:

You don’t have to do it alone.

You don’t have to be a professional writer. You don’t need a big team. You just need the right words at the right time—and a plan that makes sense for your business.

So if you’re ready to take the guesswork out of your content strategy and finally write content that sells without burning out…

Wordsmith is here to help.

Let’s stop chasing trends and start writing with purpose. Let’s create content that feels like you and moves your business forward.

Because the truth about content that sells? It starts with a message only you can share.

Ready to write content that actually converts? Join Wordsmith today and start turning your message into a movement.

There’s this myth in the world of entrepreneurship that success is reserved for the loudest voice in the room—the boldest personality, the one who’s always “on,” who’s magnetic and outgoing, who thrives in the spotlight. And for a long time, I believed it. I believed that to succeed in business, I had to show up louder. Bigger. Bolder.

That quiet meant invisible.

But over the years, I’ve come to see it differently. I’ve learned that success doesn’t have one volume. And more importantly, I’ve learned that quiet confidence carries its own kind of power.

I’m not the loudest in the room. I don’t always have the wittiest response or the biggest presence. I prefer deep conversations over small talk. I tend to observe before I speak. And honestly? I think those things have made me a better entrepreneur.

Being quiet doesn’t mean you lack ambition. It doesn’t mean you’re not driven or visionary. If anything, I’ve found that introverts often carry a deep sense of clarity about what matters to them. They move with intention. They listen closely. They create with purpose.

That kind of energy doesn’t always shout—but it speaks volumes.

Some of the most thoughtful, intentional businesses I know are run by people who aren’t chasing trends or trying to be everywhere at once. They’re building slowly, steadily, from a place of alignment. And that is something I deeply admire.

It looks like knowing who you are and what you offer, even if you don’t talk about it constantly. It looks like showing up in ways that feel authentic, not performative. It looks like trusting your process—even when it doesn’t look like anyone else’s.

And it looks like building a business that reflects your values, your pace, and your voice.

For me, that has meant letting go of the pressure to be constantly visible online. I’ve found peace in showing up behind the scenes, in connecting through thoughtful content, in letting my work speak for itself. I don’t have to go viral to make an impact. I just have to keep showing up—honestly, consistently, and in a way that feels right to me.

You can be gentle and still be powerful. You can be soft-spoken and still be influential. You can be quiet and still be seen.

What matters most isn’t how loud your voice is—it’s how true it is.

So if you’ve ever felt like you’re “too quiet” to build something big, let this be your reminder: you don’t need to be loud to be successful. Your presence, your thoughtfulness, your integrity—they’re more than enough.

You’re allowed to grow at your own pace. You’re allowed to build a business that feels good in your soul. You’re allowed to lead quietly, with steady hands and a full heart.

Because success isn’t always about noise. Sometimes, it’s about knowing who you are—and trusting that it’s more than enough.

A few weeks ago, I started working with a new client—someone who, like many of us, has been wearing all the hats in her business. She’s passionate about what she does, incredibly talented, and deeply committed to serving her people. But when we started talking about her marketing strategy, I heard it in the voice: that familiar sound of burnout.

She was tired.

Tired of trying to keep up with the trends. Tired of throwing content out into the void and hoping it landed somewhere meaningful. Tired of wondering if what she was doing was even working. And most of all? Tired of trying to do it all on her own without any real support.

She was at a point where the constant hustle had worn her down. She didn’t want to keep running in circles, working around the clock. What she wanted was to learn how to slow down, to build something that felt sustainable instead of stressful.

And honestly? I’ve been there, too.

There was a time when I thought marketing meant chasing whatever was trending that week, showing up daily on social media, and constantly spinning my wheels just to stay visible. I thought that if I wasn’t doing all the things, I was falling behind. And let me tell you: that approach doesn’t just lead to burnout—it leads to disconnection.

What I love about working with clients on their marketing strategy is getting to take a step back with them. Zooming out. Looking at the big picture. There’s something incredibly powerful about bringing in a fresh set of eyes—someone who isn’t deep in the day-to-day of your business. When you’ve been doing this work for so long, it’s easy to become blind to the parts that aren’t working as well as they could be.

But from the outside? Those gaps are often obvious. And with a little distance, clarity starts to form. We start to see where the energy is leaking, where the opportunities are waiting, and how to bring it all back into alignment.

Because the truth is, the most effective marketing doesn’t come from reacting. It comes from intention.

The Power of a Long-Term Marketing Strategy

When you build your business around a long-term marketing plan, you gain something most entrepreneurs are desperate for: clarity.

Instead of waking up every morning wondering what to post or scrambling to get content out the door, you know exactly what you’re working toward. You have a path. You’re not winging it—you’re following a plan that supports your vision and your life.

And the best part? You don’t have to rely on short-term bursts of energy or viral moments to keep your business going. You build momentum instead of burnout.

Where I Start With Every Strategy

Whether I’m working with a client or mapping out my own quarterly goals, I always start in the same place:

What are we actually trying to build here?

Are we trying to grow a community? Launch a new offer? Drive more email sign-ups? Book more high-ticket clients?

Once we know the goal, we reverse-engineer the strategy. We ask:

• What content supports this?
• What platforms are best suited for this message?
• Where does our ideal client hang out, and how can we meet them there?

Think Beyond Social Media

Let’s be honest. Social media can feel like a full-time job in itself. And while it has its place in a solid marketing strategy, it should never be the whole thing.

When you rely only on short-form content that disappears in 24 hours or gets lost in the algorithm, you’re constantly hustling to stay visible. But when you build your strategy around content that lasts—like blog posts, email marketing, and search-friendly platforms like Pinterest—your marketing works for you even when you’re not actively creating.

That’s what I mean by marketing for the long haul.

What a Sustainable Strategy Looks Like

Here’s a peek at the kind of strategy I help my clients build (and what I follow myself):

Start with a big picture business strategy.

• Think about your business goals, offers, and what you want to build over the next 3, 6, or 12 months.
• Create a few key business content categories (like content pillars) that align with these goals.

Brainstorm your content by category.

• For each category, make a running list of content ideas—these can be blog posts, newsletters, educational pieces, behind-the-scenes shares, or client success stories.

Create your content schedule.

• Plan out your content by month and week so you’re not scrambling to create on the fly.
• If you want to create two pieces a week, you’ll end up with around 104 strong pieces of content for the year—more than enough to stay consistent and visible.

Follow a content funnel that prioritizes long-term platforms.

• For me, that looks like this: Blog (for SEO and long-form evergreen content) → Pinterest (to generate consistent traffic) → Newsletter (to deepen connection and drive sales) → Social Media (as a repurposing tool).
• The key is to put the most effort into the content that lasts the longest and works the hardest for you over time.

Automate and repurpose.

• Use scheduling tools, batch your content, and set up email sequences that nurture your audience without needing to be online every day.
• Turn one piece of content into five with intention—just like that, your marketing becomes smarter and more sustainable.

Track results and refine.

• Review analytics monthly and take note of what’s working, but don’t get lost in the numbers. Let data guide you, not control you.

Make space for rest.

• When your content is working in the background, you get your time back. Take a break, go outside, spend time with family—your business will keep growing.

When the Plan Brings Peace

I’ll never forget the moment my client said, “I finally feel like I can breathe.”

We had just mapped out three months of content, aligned with her business goals, set to be repurposed across multiple platforms. No guessing. No scrambling.

Just clarity, and confidence.

And that is what a good marketing plan should give you.

Ready to Create a Strategy That Supports You?

You don’t need to be everywhere. You don’t need to do all the things. You just need a marketing plan that supports your vision and leaves room for your life.

If you’re tired of the hustle and ready to find more ease in your business, start by asking yourself:

• What do I actually want to build?
• Where does my audience actually find me?
• What kind of content do I enjoy creating?

Let those answers lead you.

Because the most sustainable marketing strategy isn’t the one that gets you quick likes. It’s the one that lets you build a business you actually love to show up for.

And that? That’s marketing for the long haul.

I never set out to create a content platform for entrepreneurs. In fact, for a long time, the idea of content creation felt forced—like something I had to do rather than something I wanted to do. But writing? Writing was always different. It was my safe space, my way of making sense of the world, my way of connecting.

Long before I had a business, I had words—journal entries filled with late-night thoughts, stories scribbled in notebooks, long-winded emails just because I needed to get my thoughts out. Writing was second nature to me, but for years, I struggled to fit it into the traditional marketing mold.

I was told over and over again:
“People don’t want to read.”
“Keep it short and snappy.”
“Nobody has time for long-form content.”

And I believed it—for a while. I tried to fit my words into captions that were no more than a few lines. I forced myself to be concise, cutting out the parts that felt real, deep, and meaningful. I tried to fit the mold of what “content” was supposed to look like.

But something felt off.

Breaking the Rules and Finding Connection

Even though I had been told that nobody wanted to read, my audience proved otherwise. They showed up. They responded. They connected with the words I put out into the world.

They didn’t just skim—they read, engaged, and felt something.

I started getting messages from people saying they looked forward to my emails, that my posts made them stop scrolling, that my words made them feel seen. And I realized something that changed everything:

It was never about the algorithm. It was never about “keeping it short.” It was about creating connection.

And that’s when everything shifted for me.

Turning the Struggle Into a Strategy

Even though I had found my way of connecting through words, social media still felt exhausting. Planning content month after month? Constantly wondering what to say? Trying to keep up with trends while also staying true to my voice?

It was draining.

But I also knew I wasn’t alone in feeling this way.

Over and over again, I heard the same struggles from other business owners:

• “I don’t know what to say.”
• “I can’t keep up with content planning.”
• “Social media feels like a chore.”

And I knew there had to be a better way.

So I did what I always do when something feels hard—I leaned into the challenge. I took what I had learned about writing content that connects and turned it into something that others could use too.

That’s how Wordsmith was born.

Creating a Solution That Truly Helps

I didn’t just want to create another tool that generated captions or suggested hashtags. I wanted to build something that actually helped business owners show up authentically—something that gave them a roadmap instead of just another to-do list.

Wordsmith became that solution.

It wasn’t just about writing captions. It was about:

Having a plan. No more guessing what to post each day—Wordsmith lays it out for you.
Writing in your unique voice. Our content isn’t cookie-cutter; it’s designed to sound like YOU.
Making marketing feel effortless. Because showing up for your business shouldn’t feel like a chore.

The most rewarding part? Seeing how many people felt the same relief I did when they started using it.

Since launching, over 11,000 business owners have signed up for Wordsmith, and the response has been overwhelming. People aren’t just using it—it’s changed the way they get to show up online for the better.

The Bigger Picture: Beyond Social Media

From the beginning, I knew that Wordsmith wasn’t just about social media—it was about content as a whole.

I’m a big believer in playing the long game. Social media is great, but it’s just one piece of the puzzle. The real magic happens when you have a full content strategy—one that includes blog content, newsletters, and SEO-driven content that brings people to you again and again.

That’s why we’re expanding Wordsmith to go beyond just social media. I want to help business owners create content that works for them long after they hit publish. I want to help them build something sustainable.

And if you’re reading this, that means you’re here for the journey.

If I’ve learned anything through this process, it’s that showing up is what matters most.

I didn’t wait until I had the “perfect” plan to launch Wordsmith. I didn’t let the fear of “What if it’s not ready?” stop me from putting it out into the world. I created it, refined it, and let my audience be a part of shaping it.

And I want to encourage you to do the same.

Whether it’s launching your next offer, starting that blog you’ve been thinking about, or finally showing up for your business the way you want to—just start. The rest will come.

If you’ve ever felt lost when it comes to content, know that you’re not alone. I created Wordsmith because I was right there with you, and I’d love for you to be part of this journey.

Let’s make content easier—together.

Try Wordsmith for Free

We offer a 7-day free trial so you can see for yourself how Wordsmith works. Get inside, explore, and start creating content with clarity and ease.

→ Try Wordsmith for free today!

Let’s take the stress out of content creation—because you deserve a marketing plan that works for you, not against you.

If you’ve been relying solely on organic marketing—posting on social media, hoping for engagement, and waiting for website visitors to show up—you’ve likely felt the highs and lows of unpredictable traffic. One day, your content reaches hundreds (maybe thousands) of people; the next, it barely makes a ripple.

The reality? Organic traffic alone isn’t enough.

• The average organic reach for a Facebook post is just 6.4% of your total followers (Invoca).
• On Instagram, engagement rates have dropped significantly as competition for visibility increases (The Graygency).
• Pinterest, while still a strong organic traffic driver, requires consistent content creation to maintain visibility.

So what does this mean for your business? If you’re relying on organic marketing alone, you’re leaving potential customers on the table. That’s where paid advertising—especially on platforms like Facebook, Instagram, and Pinterest—fills in the gaps.

How Paid Ads Solve the Organic Reach Problem

1. They Guarantee Visibility

Instead of hoping your audience sees your posts, ads put your content directly in front of the right people. Whether it’s a warm audience (people who have engaged with your brand before) or a cold audience (new potential customers), ads ensure your content gets seen.

Think about it: social media algorithms are unpredictable, constantly changing, and making it harder for businesses to be seen. But when you run ads, you take control of who sees your message. No more hoping your post magically gets engagement—ads ensure that your best content lands in front of the exact audience you want to reach.

2. They Target Your Ideal Customers

Platforms like Facebook, Instagram, and Pinterest offer incredibly detailed targeting options. You’re not just randomly throwing content into the void and hoping it sticks—you’re strategically choosing who sees your ads based on:

• Demographics (age, gender, location, income level)
• Interests & behaviors (shopping habits, pages they follow, searches they make)
• Past interactions (people who have visited your site, engaged with your content, or even abandoned their cart!)

Instead of wasting money reaching people who have no interest in what you offer, you’re getting in front of the exact people who are already looking for a solution like yours. This means higher conversion rates, better engagement, and a more efficient ad spend.

3. They Create Consistent Traffic & Sales

One of the biggest struggles with organic marketing is inconsistency. Some weeks are booming, while others are painfully slow.

Paid ads remove that rollercoaster effect. When done right, they create a steady flow of high-quality traffic to your site. And the best part? That traffic is predictable.

Imagine waking up every morning to new leads, sales, and inquiries—without having to post, engage, or scramble to create last-minute content. That’s the power of paid advertising.

4. They Provide Measurable Results

With paid advertising, you’re not guessing what’s working. Every ad campaign comes with detailed analytics that allow you to track:

• Click-through rates (CTR) – How many people are actually engaging with your ad?
• Conversion rates – How many of those clicks turn into actual sales or sign-ups?
• Return on investment (ROI) – For every $1 you spend, how much are you making back?

This data means you can fine-tune your strategy, scaling what works and eliminating what doesn’t. Unlike organic content, where it’s hard to know exactly what’s driving conversions, ads make it crystal clear.

How to Get Started with Ads (Without Wasting Money)

If you’re new to paid advertising, the key is to start strategically and avoid common pitfalls. Here’s a step-by-step approach:

Step 1: Set Clear Goals

Before running ads, ask yourself:

• Do I want more website traffic?
• Do I need to generate leads?
• Am I looking to increase direct sales?

Knowing your goal helps you create an effective ad strategy rather than throwing money at random campaigns.

Step 2: Choose the Right Platform

Each platform serves different audiences and purposes:

Facebook & Instagram Ads

Think of these as your go-to for precise targeting and immediate engagement. You can get really specific about who sees your ads—choosing things like age, location, interests, and even past interactions with your business. These ads are perfect when you want people to take action right away, whether that’s making a purchase, signing up for your email list, or engaging with your content.

Pinterest Ads

Pinterest works a little differently—and in the best way possible. Unlike Facebook and Instagram, where people scroll to be entertained, Pinterest users are actively searching for ideas, products, and solutions. That means when your ad appears, it’s not an interruption—it’s a helpful answer to what they were already looking for.

And here’s what makes it even better: your ad doesn’t just disappear after the campaign ends. Because Pinterest is a search engine, your promoted pins can continue working for months (even years) after you stop running them. If you’re brand new to ads, Pinterest is the easiest place to start because your ad is landing in front of people who are already interested in what you have to offer—no convincing required.

Step 3: Start Small and Test

You don’t need a huge budget to start seeing results. Begin with a low daily budget ($5-$10) and test different audiences, ad formats, and messaging. Monitor what works before scaling your budget.

Step 4: Optimize for Conversions

Once you have data, tweak your campaigns by:

• Refining your target audience.
• Testing different ad creatives (images, videos, or carousels).
• Adjusting your ad copy for clarity and urgency.

Step 5: Leverage Remarketing Ads

One of the most powerful strategies in paid ads is remarketing. These are ads targeted at people who have already engaged with your content or visited your site but didn’t convert. These audiences are warmer and much more likely to buy.

Example: The other day, I spent $11 on a remarketing ad and made $470 in return. This isn’t the case every single day, but it highlights how remarketing delivers the best ROI because you’re targeting people already interested in what you offer.

The Missing Piece in Your Marketing Strategy

If your business is experiencing inconsistent growth, it might be time to add paid advertising into your strategy. Ads provide a predictable way to drive traffic, generate leads, and increase revenue.

And if you’re ready to take it to the next level, my Pinterest Ad Strategy Course breaks down everything you need to know to run profitable ads without wasting money. It’s a 90-minute training that walks you through exactly how I set up, test, and optimize my campaigns. (Check it out here)

Paid advertising isn’t a magic solution, but it is a powerful tool when used strategically. The key is to test, refine, and stay consistent.

Every time a new client hires me to help them grow their business, every time someone signs up for Wordsmith, every time I get to help a business owner turn their ideas into something real—I still feel that excitment.

I never set out to create a career that looked like this. In the beginning, I was just following what felt right, saying yes to the things that lit me up, trusting that if I kept going, I’d end up somewhere meaningful. And somehow, all those little steps led me here. To work that feels like home, to a business built on the very things that bring me joy. It’s a mix of gratitude, and an almost surreal sense of disbelief—how is this my actual job??

And honestly, what lights me up the most is when I get to talk to other business owners. When they tell me the things they struggle with, the things that frustrate them, I can’t help but get excited—because more often than not, they’re listing the very things I love doing.

The things I’ve built my entire business around at this point.

I’ve always been someone who loves to help. To lend a hand, to make something easier, to take a burden off someone else’s plate. I know what it’s like to be in the beginning stages, to be trying to figure everything out on your own, to spend hours on something that could have taken minutes with the right guidance. And when I know I can help someone shortcut their way to where they want to be?

That lights me up in a way I can’t even describe.

It feels like putting them on the fast track toward their goals. Like handing them a roadmap when they’ve been wandering in circles. And that feeling—that ability to help someone move forward—is something I will never take for granted.

But none of this would have been possible if I hadn’t leaned into the things I’m naturally good at. The things that make me excited to sit down and work. The things that don’t feel like work at all.

For years, I second-guessed myself. Wondered if I was doing too much, if I should narrow my focus, if I should make my business look more like someone else’s. But the truth is, my business is an extension of who I am. It’s woven together from the things I love doing most, and I wouldn’t change that for anything.

I’m beyond grateful for the clients who trust me, for the people who seek me out for the things I do best. Because in turn, it allows them to focus on their strengths, to pour their energy into the work that makes them come alive. And that’s the beautiful thing about entrepreneurship—it’s like a giant puzzle where we all bring our unique pieces to the table.

If you would have told me 10 years ago that this is where I’d end up with my business, I wouldn’t have believed you. I had no idea that the little things I was passionate about would turn into an actual career, let alone one that feels so aligned with who I am. But that’s the thing about following what lights you up—you don’t always know where it will lead, but if you keep going, it will take you somewhere incredible.

So if you’re in that stage of wondering if what you love is worth pursuing, let me tell you: it is.

Don’t underestimate the things that come naturally to you. The things that feel effortless, the things you could talk about for hours, the things that make you lose track of time.

Find a way to hone those gifts. Lean into them. Because the more you do, the more you’ll find that people seek you out for exactly what you love to do. And one day, you might wake up and realize that the thing you once dreamed about is now the life you get to live.

And this week especially, I’ve been reflecting on just how grateful I am for all of it. It’s easy to get lost in the day-to-day work of running a business, to focus on the tasks, the deadlines, the next big goal.

But when I take a step back, I see what a gift it is—to wake up every day and do something I truly love. To connect with people, to help them, to create. What an incredible privilege it is to build something that feels like an extension of who I am.

And that’s something I will never take for granted.