Imagine waking up tomorrow morning with a sense of clarity and ease. Your content strategy for the week is already laid out for you—this week, next week, six months from now, even two years into the future. A real content strategy that you can follow, designed to take the stress out of planning and allow you to focus on what truly matters.

You know exactly what needs to be created, and instead of feeling overwhelmed, you dive right in, crafting each piece with intention. Your social media posts, your blog, your emails—strategically crafted, beautifully written, and ready to go. No more staring at a blank screen, no more scrambling at the last minute. Just seamless, stress-free content that feels perfectly you and connects with your audience in all the right ways.

Sounds like a dream, doesn’t it? But what if I told you this could be your reality with a tool like Wordsmith?

For so many entrepreneurs, content creation is a struggle. It’s that never-ending task that always seems to take way longer than it should. The pressure to constantly come up with fresh ideas, craft compelling captions, and show up consistently can be exhausting. And let’s not even start on the frustration of pouring your heart into a post only to hear crickets in response.

I get it—because I’ve been there too. But here’s the good news: It doesn’t have to be this way.

What If Content Creation Was the Easiest Part of Running Your Business?

Imagine logging into a dashboard that already knows your brand voice, your style, and the heart behind your business. A tool that delivers fresh, customized content ideas tailored to your business, complete with captions, blog posts, and newseltters—all designed to engage your audience and build real connections.

No more second-guessing what to post. No more wasting hours trying to write the perfect caption. No more feeling like you have to reinvent the wheel every time you create content.

This Is Exactly Why I Created Wordsmith

I’ve always been passionate about writing, but I struggled when it came to short-form social media content. I built Wordsmith to connect and tie together social media, blog content, and newsletters—creating a tool that brings strategy and creativity together seamlessly. I took my strategic planning mindset and paired it with my love for writing, developing a powerhouse tool designed to help entrepreneurs like you. Wordsmith takes the guesswork out of showing up online and replaces it with clarity, confidence, and ease.

Get Personalized Content – Wordsmith adapts to your business, so your content feels like you wrote it yourself—without spending hours behind the screen. It learns your brand voice, your style, and the nuances of your messaging so that everything you publish feels aligned and authentic. This isn’t cookie-cutter content—it’s your content, made effortless.

Never Wonder What to Post Again – The frustration of staring at a blank screen? Gone. Wordsmith provides you with fresh, relevant, and engaging ideas at the click of a button, so you always have something valuable to share. Whether you need a social post, an email, or a blog topic, it’s there waiting for you.

Write in Minutes, Not Hours – Imagine getting a full blog post, a week’s worth of Instagram captions, or a polished email sequence done in minutes. That’s what Wordsmith does. It streamlines the content creation process so you can focus on the parts of your business that truly need your attention.

Stay Consistent, Stress-Free – We all know consistency is key, but actually sticking to a content plan can be exhausting (especially when you don’t know what to talk about). Wordsmith ensures that your content is planned, structured, and aligned with your brand’s goals, so you can maintain consistency without the stress.

Feels Like Your Favorite Co-Worker – As entrepreneurs, we wear all the hats and get little help in running our businesses. Wordsmith is like the most amazing co-worker—one that understands what you do, supports you in creating, and makes sure your content reflects you. It’s the reliable content partner you didn’t know you needed, helping you to finally show up with confidence and ease.

Crafting Content That Sounds Like You

One of the biggest things we focused on perfecting? Making sure your content doesn’t sound like a robot, but actually sounds like you.

Because here’s the truth—your brand is unique. Your voice matters. And whether you’re writing for social media, your blog, or a newsletter, you should be able to create content that feels authentic to who you are.

That’s why Wordsmith’s writing styles were designed to help you mimic your personal content creation process. As someone who loves to write, I built Wordsmith to follow my own workflow—one that helps capture your personality, your message, and your passion, all while cutting the time it takes to create content in half.

Content Creation That Feels Effortless

Imagine waking up every day knowing that your content is already working for you. That instead of stressing about what to post, you can focus on what truly matters—serving your clients, growing your business, and creating the life you’ve been dreaming of.

Picture yourself confidently hitting “publish” on a post that sparks real engagement. Imagine your inbox filling up with responses to an email that truly resonates. Think about how freeing it would feel to know that your content strategy isn’t just working—it’s thriving.

That’s the kind of transformation Wordsmith makes possible. It’s not just about creating content—it’s about creating impact. It’s about reclaiming your time. It’s about showing up in a way that feels authentic, strategic, and totally effortless.

You don’t have to keep struggling with content creation. You don’t have to spend another week, another month, or another year stuck in the cycle of inconsistency and overwhelm.

This is your chance to change the way you create content forever.

And the best part? You can try it for free.

Sign up for Wordsmith today and experience effortless content creation for yourself.

Your future business—the one where content creation is simple, stress-free, and actually fun—is waiting. And it starts with this one simple step.

There was a time when my life was an open book. When every milestone, every messy, beautiful moment of motherhood, and every behind-the-scenes detail of my business felt like something I should be sharing online. After all, isn’t that how we connect? By letting people in, by showing them the real and the raw?

But over the years, I started questioning how much of my life I really wanted to put on display. What parts were mine to share, and what parts deserved to be kept sacred? More importantly, I began to feel the weight of an unspoken pressure—the pressure to share it all.

The Unspoken Expectation to Let People In

In the world of online business and social media, we’re told that transparency is key. That the more we share, the more relatable we become. And honestly? There’s a lot of truth to that. I’ve always been drawn to creators who share candidly, who make you feel like you’re sitting across from them with a warm cup of coffee, chatting about life and business.

But somewhere along the way, I started to wonder—where do we draw the line between connection and overexposure? At what point does sharing shift from feeling empowering to feeling like an invasion of our own privacy?

For me, that realization hit hardest when it came to my children. Especially as they grew older and more aware.

Why My Kids Aren’t Part of My Brand

Motherhood is a huge part of my life. It has shaped me in ways I never expected, and it influences how I run my business every single day. But when it comes to what I share online, I’ve made an intentional choice: my kids are not part of my content online.

Here’s why:

Their privacy comes first. They didn’t choose to have their lives shared online, and I want to give them the space to grow up without a digital footprint they had no say in creating.

Motherhood is part of me, but it’s not my whole business. I can share about my experiences as a mother without making my children the focus of my content.

I want to be present in real life, not just for the content. When I stopped documenting everything, I found myself actually living in the moment instead of thinking about how to share it.

My social presence is about my life and work. I try to make it a reflection of who I am as an individual rather than centering it around my children. If my kids grow up and choose to use social media, that will be their decision to make, not mine to impose upon them now.

My Journey from Photographer to Business Owner

Before I built this business, I was a photographer. My love for photography was deeply rooted in motherhood—it was how I documented the fleeting moments, the quiet details, and the stories I never wanted to forget. Becoming a mother made me want to hold onto everything, to freeze time in a way that felt permanent. It also made me want to share that beauty with others, which led me to photography as a profession.

But as the years passed, I became increasingly aware of the security concerns of sharing too much online. I saw stories of digital privacy breaches, of images being used without permission, of families unknowingly giving up control over their personal lives. And that awareness made me pause.

I realized that, as much as I loved documenting my life, the best parts of it were the ones I wanted to keep private. My marriage. My four children. The small, sacred moments that made up the heart of my world. These weren’t things I wanted to turn into content—they were things I wanted to cherish, away from the spotlight.

Finding Balance as a Business Owner and Mother

Now, as both a business owner and a mother, I am constantly trying to find that balance between sharing enough to connect with my audience and keeping the most precious parts of my life private. It’s not always easy. There are moments when I second-guess myself, wondering if I should be sharing more. If my audience needs to see more of my life to truly relate to me. But I also recognize that it’s not all black and white—what feels right today might evolve over time. The boundaries I have now may shift as my perspective changes, and that’s okay. It’s less about rigid rules and more about being aware of what I share online, particularly when it comes to my children. The more I navigate this space, the more I understand that balance isn’t about perfection, but about making intentional choices that align with my values.

I also recognize that my choice isn’t the right one for everyone. Some business owners feel comfortable sharing their families online, and that’s okay. We all get to decide what feels right for us. For me, it means showing up in my business while making an active choice to protect my children’s privacy.

How to Build an Authentic Brand Without Oversharing

If you’re a business owner struggling with how much to share online, know that you can build a strong, engaged brand without putting your entire life on display. Here’s what’s helped me:

Share your perspective, not your entire life. You can talk about your experiences, your lessons, and your journey without revealing deeply personal details.

Set boundaries that feel right for you. Maybe you’re comfortable sharing certain aspects of your life but not others. Define what’s off-limits and stick to it.

Lean into storytelling. You don’t have to share everything to create a real connection. It’s about how you tell your story, not how much of it you reveal. Getting creative with the type of photos you share can also make a difference. Faceless content, candid shots, and unique angles allow you to share visual moments without revealing too much. It’s possible to create meaningful imagery that represents your life and work while still maintaining boundaries that feel comfortable for you.

Focus on value-driven content. Your audience follows you for a reason—whether it’s insights, inspiration, or guidance. They don’t need to know every detail of your life to feel connected to you.

The Freedom of Choosing What Feels Right

I used to worry that I wasn’t sharing enough. Now, I know that I’m sharing what feels right. I show up in a way that aligns with my values, keeps my family safe, and still allows me to connect with my audience in a meaningful way.

The truth is, what feels right for me may not be what’s right for someone else—and that’s okay. We each get to make that choice. For me, that choice means being able to share my personal life without needing to post about my marriage or my children. The best parts of my life are kept just for us.

If you’ve ever struggled with the balance of sharing and privacy as an entrepreneur, just know—you don’t have to share it all to be authentic. You get to decide what feels good, what aligns with your values, and what works for you.

I used to believe that if I just followed the latest trends, my marketing would magically fall into place. That if I jumped on the latest viral sounds, participated in every trending challenge, and crafted my content to match what the algorithm wanted, I’d finally see the results I was chasing. But after years of playing that game—posting, adjusting, and constantly feeling behind—I realized something big:

Trends come and go. But your brand? It deserves a strategy that feels timeless.

Before I took a whole year off from social media, marketing felt like a never-ending to-do list. There was always something new to keep up with. A new format. A new platform. A new strategy that someone swore was the “game-changer.”

But when I stepped away, something beautiful happened—I realized that my business was going to be just fine without it.

That realization changed everything.

Why Chasing Trends Isn’t a Marketing Strategy

When I look back on my time before stepping away from social media, I see just how much I was creating for the platform instead of creating for my business. I wasn’t focusing on what actually worked for me—I was focusing on what was working for everyone else.

And that’s where so many entrepreneurs get stuck.

Trends give the illusion that if we just hop on board at the right time, our business will explode. But here’s the truth: chasing trends is like running on a treadmill—you’re constantly moving, but you’re not actually getting anywhere. Sure, you might get a quick spike in engagement, but what happens when that trend fades? You’re left scrambling to find the next big thing, repeating the cycle over and over again.

The biggest shift happened when I stopped looking at trends as a strategy and started looking at them as tools—things I could use occasionally, but not things I needed to depend on for success. And when I made that change, I found myself creating content that actually felt good, content that didn’t feel forced or rushed, but instead felt aligned with the vision I had for my business.

How I Built a Marketing Plan That Felt Like Me

When I took a full year off social media, I didn’t stop marketing—I just started doing it differently.

Instead of spending hours trying to craft posts that would perform well on social media, I asked myself a different question: What kind of marketing actually makes sense for me?

I thought about the parts of my business that were already working and leaned into them even harder. I wrote longer-form content because I love writing, and I knew that my best clients were the ones who took the time to read my words. I doubled down on my email list because I wanted a direct connection with my audience—one that didn’t disappear because of an algorithm change. I focused on SEO and Pinterest because I wanted my content to work for me for months, even years, instead of fading away in 24 hours.

And it worked. The more I leaned into the strategies that actually aligned with my strengths, the easier marketing became. I didn’t feel the pressure to keep up with trends because I was building something that would last beyond them.

How to Build an Authentic Marketing Plan That Works for YOU

If you’ve ever felt drained by trying to keep up with the latest marketing trends, I want you to know that you don’t have to. There’s another way. A way that feels lighter, more aligned, and most importantly—more sustainable.

1. Ask Yourself What You Actually Enjoy Creating

Marketing is only effective if you actually do it consistently. And consistency is impossible when you’re forcing yourself to create content you don’t enjoy.

So take a step back and think about what comes naturally to you. Do you love writing? Start a blog or a weekly newsletter. Do you enjoy talking? Maybe a podcast or video content is the way to go. Does storytelling excite you? Focus on platforms that allow for deep, meaningful connection, like long-form captions or email sequences.

Marketing doesn’t have to be about squeezing yourself into a box that doesn’t fit. It should feel like an extension of who you are.

2. Focus on Long-Term Visibility, Not Just Quick Wins

One of the biggest lessons I learned when I stepped away from social media was how much more powerful long-term visibility is compared to short-lived engagement. When you create content that is built to last—like SEO-optimized blog posts, evergreen email sequences, or Pinterest-friendly content—you’re setting yourself up for marketing that continues working for you long after you hit publish.

Instead of constantly feeling like you have to churn out more and more content just to stay relevant, imagine creating something once and having it bring in new leads for months or even years. That’s the power of long-term marketing.

3. Show Up for the People Already Here

One of the biggest marketing myths is that you always need to be chasing more—more followers, more engagement, more views. But here’s the thing: the people who are already following you? They are the ones who are most likely to buy from you.

Instead of focusing all your energy on trying to attract new people, what if you poured that same energy into nurturing the ones who are already here? Reply to their emails, engage with them in your DMs, send them valuable content that makes them feel seen. The strongest businesses aren’t built on a massive audience—they’re built on deep connections with the right people.

4. Ditch the Need for Virality

For years, I thought that if I could just create one viral post, everything in my business would change. But do you know what I realized? Virality isn’t a business strategy—it’s luck.

Going viral might get you a surge of new followers, but if those people aren’t your ideal clients, it won’t translate to actual business growth. Instead of chasing viral moments, focus on consistent, intentional growth—because that’s what leads to sustainable success.

Stop Playing a Game You Don’t Even Want to Win

Looking back, I realize how much time I wasted trying to “win” at social media when I didn’t even want to play the game.

Now? I create what I want, when I want, in a way that feels authentic and sustainable.

And that’s the secret—marketing doesn’t have to feel exhausting. You get to build a strategy that fits your business, not what’s trending. So let this be your permission slip to stop chasing every new thing and start creating a marketing plan that actually feels good.

Because at the end of the day? Trends fade. But your business is here to stay.

Content Prompt: I know firsthand how tough it is to build [specific result] on your own—I’ve been in those shoes, trying to piece it all together. That’s exactly why I created [your service/product]—so you don’t have to go at it alone. Let’s make this easier, together.

Copywriting Formula: Relatable Empathy

This one? It’s personal. The Relatable Empathy formula is the one I keep coming back to, over and over again. Why? Because every product, every offer, every single thing I’ve ever created has come from a place of knowing the struggle firsthand.

I don’t have to sell what I create—I simply share the story behind why I built it. Because I get it. And I know you do, too.

Here’s how it works:

1. Share your experience. Open up about the challenges you faced before creating your service or product.
2. Offer the solution. Introduce your service as the thing that changed everything.
3. Make it about them. Show your audience how they can get the same transformation.
4. Call to action. Invite them to take the next step with you instead of trying to do it alone.

Why it works: When people see themselves in your story, they trust you. You’re not just another business owner trying to make a sale; you’re someone who understands and is here to help. And that? That’s everything.

Wordsmith Instructions

Write a [social media, blog, newsletter] that shares a personal story about why I created my service. Highlight the struggles I experienced, how my service solves those issues, and include a CTA inviting readers to partner with me.

New to Wordsmith? Here’s the deal—Wordsmith helps you take content prompts like this one and turn them into polished, on-brand content in seconds. Whether you need a blog post, a newsletter, or social media captions, Wordsmith does the heavy lifting so you can focus on running your business.

How to Use This Prompt

Here’s how to bring the “Stop Doing It Alone” prompt to life:

1. Be real. What was your biggest struggle before you created your service?
2. Show the turning point. What changed? What led you to create this solution?
3. Make it about them. How can your audience relate? What will this service change for them?
4. Invite them in. Let them know they don’t have to do it alone anymore.

Information Needed About Your Business

To make this prompt powerful, focus on these key details:

• What struggle led you to create your service?
• What was missing when you were figuring it out on your own?
• How does your service provide the solution you wish you had?
• How does it feel to finally have that problem solved?
• What’s the next step your audience should take?

Once you have these answers, your post will feel real, relatable, and genuine. And that’s the kind of content that builds trust and gets people saying yes.

Example Post Using This Prompt

I wish something like this had existed when I started.

I remember sitting at my desk, feeling completely overwhelmed. I knew I needed to show up online, market my business, and create content that actually connected with my audience. But where was I supposed to start? What was I even supposed to say?

So I did what most of us do—I tried to figure it out alone. I wasted hours second-guessing every post, staring at blank screens, and feeling like I was always behind. And let me tell you, that wasn’t working.

That’s why I created Wordsmith. Because I know what it’s like to feel stuck, and I never want another business owner to feel that way. When I built Wordsmith, I set out to create something that would help me with content creation—captions that were ready to go, ideas I could use so I never had to sit at my desk wondering what to say. But as I built it, I realized it was about so much more. I learned how to create a strategy that makes content creation easier for business owners, helping them show up with confidence instead of uncertainty.

Today, creating content is one of my favorite parts of my business. And the best part? I get to share that with others who feel stuck, who just need a little help, and who are so ready to show up for their audience in a way that finally feels easy and aligned.

I built this for me—but I also built it for you.

You don’t have to do it alone. I built Wordsmith for people just like you—so you can create with confidence and finally feel excited about showing up online. Sign up today and let’s make content creation feel effortless again.

Running ads can feel a little like gambling. You set a budget, launch a campaign, cross your fingers, and hope something good comes out of it. And when the results don’t come? That sinking feeling starts to creep in.

Where is my money going?
Why isn’t this working?
Should I just give up on ads altogether?

I get it because I’ve been there. I’ve run ads that flopped, watched my budget disappear into thin air, and spent way too much time trying to figure out where I went wrong. But once I cracked the code on what actually makes ads work, everything changed. My ads started converting, my budget stretched further, and I built a sales funnel that generated over $600K for just one of my products.

The truth is, ads can be wildly profitable—but only when you know what you’re doing. So today, I’m breaking down the three most costly ad mistakes entrepreneurs make—and exactly how to fix them.

Mistake #1: Running Ads Without a Clear Strategy

Too many business owners throw money at ads without a plan. They boost a post or run a campaign without thinking about why they’re doing it or what they want to achieve. But ads aren’t magic—you can’t just put money in and expect sales to roll out the other side.

What Happens When You Don’t Have a Strategy?

• You waste money on ads that don’t convert.
• You get random traffic that doesn’t actually buy.
• You feel frustrated and convinced that ads “don’t work.”

The problem isn’t the ads themselves—it’s the lack of a clear strategy behind them. Ads should fit into a bigger marketing funnel that guides people from discovery to purchase.

What to Do Instead:

Define Your Goal – Before running an ad, ask yourself: What is the ONE thing I want this ad to accomplish? Are you trying to grow your email list? Sell a product? Get more traffic? Your ad should have a single, clear objective.

Know Your Customer Journey – Your ad should lead somewhere—whether it’s a high-converting landing page, an irresistible freebie, or a sales page designed to convert. A cold audience rarely buys immediately, so think about how your ad fits into their journey with your brand.

Use Targeting to Reach the Right People – The key to successful ads isn’t just getting in front of more people—it’s getting in front of the right people. Use interest-based and behavior-based targeting to reach those who are most likely to buy from you.

Mistake #2: Ignoring the Power of Creative & Copy

Even if you have the best strategy in the world, your ad won’t work if your creative and copy aren’t compelling. Your ad needs to stop the scroll and make people care. If your image is bland, your video is boring, or your copy doesn’t speak directly to your audience’s pain points, they’re going to scroll right past it.

Why Creative & Copy Matter

• First impressions count. People decide within seconds whether they care about your ad or not.
• Pinterest, Facebook, and Instagram are VISUAL platforms. Your ad has to stand out.
• Good copy sells. If your words don’t connect with your audience, they won’t take action.

What to Do Instead:

Use High-Quality, Eye-Catching Visuals – If you’re using Pinterest ads, remember that Pinterest is a search engine for inspiration. Your visuals should be bright, clear, and engaging. Show a transformation or make it clear why your product or service is valuable.

Write Copy That Speaks Directly to Your Audience – Instead of saying “Check out my new course!”, say “Tired of throwing money at ads that don’t work? Here’s how to fix it.” See the difference? Your copy should address your audience’s pain points and position your offer as the solution.

Test Different Versions – Small tweaks can make a huge difference in performance. Try different images, headlines, and calls to action to see what resonates most with your audience.

Mistake #3: Not Tracking & Tweaking Your Ads

Would you ever invest in something without checking to see if it’s working? Probably not. But that’s exactly what a lot of entrepreneurs do with ads. They set an ad live and then never check the data to see what’s working and what’s not.

What Happens When You Don’t Track Your Ads?

• You waste money on underperforming ads.
• You have no idea why an ad isn’t working.
• You miss out on opportunities to optimize and scale.

The beauty of digital ads is that they give you data. But that data is useless if you’re not using it.

What to Do Instead:

Check Your Metrics – Keep an eye on your click-through rates (CTR), cost per click (CPC), and return on ad spend (ROAS). If people aren’t clicking, your creative might need work. If they’re clicking but not converting, your landing page might need optimization.

Adjust as Needed – If an ad isn’t performing well, don’t panic—optimize that ad creative! Try tweaking your audience targeting, switching out your creative, or adjusting your copy. Small changes can make a big impact.

Double Down on What Works – If you find a winning ad, don’t just let it run—scale it! Increase your budget and keep testing small tweaks to make it even more profitable. And TURN OFF ads that are not performing so you can invest more of your budget on ads that are bringing in the best return.

The Bottom Line: Profitable Ads Are Possible

Running ads doesn’t have to feel like throwing money into a black hole. When you avoid these costly mistakes and focus on strategy, creative, and tracking, your ads become a powerful tool for growth.

If you’re tired of guessing and want a proven system to run ads that actually get results, I’ve got you covered.

Learn My Exact Pinterest Ad Strategy

Inside my Pinterest Ad Strategy Course, I’ll show you exactly how I used Pinterest ads to generate over $600K. This isn’t just another course—it’s a step-by-step guide to:

Setting up ads the right way so you don’t waste money
Creating high-converting visuals and copy
Targeting the right audience (so you’re not shouting into the void)
Tracking and tweaking ads for real results

Ready to stop throwing money at ads that don’t work and start running ads that actually make you money?

👉 Check it out here: Pinterest Ad Strategy Course

Because running ads should feel empowering—not stressful. Let’s make your ads work for you, not against you. I’ll teach you everything you need to know in under 90 minutes!

If you’ve ever opened Instagram, stared at the blank caption box, and thought, What do I even say today?—you’re not alone. Social media is supposed to help grow your business, but when you don’t have a clear plan, it quickly turns into another overwhelming task on your to-do list.

I get it. You’re not just running a business—you’re wearing all the hats. You’re serving clients, answering emails, managing finances, and somewhere in the middle of all that, you’re expected to show up online, create engaging content, and keep your brand fresh and visible. But without a plan, posting becomes inconsistent, and before you know it, weeks go by, and your audience starts to forget about you.

The #1 Struggle: Not Knowing What to Say

Here’s the truth: Most entrepreneurs don’t struggle with social media because they don’t want to show up—they struggle because they don’t know how. They don’t know what to post, how to keep it engaging, or how to create a content strategy that actually works.

Does this sound familiar?

You sit down to write a post, and suddenly your brain is blank. What do people even want to hear from you? What if it doesn’t resonate? What if no one cares?

You’re stuck in a cycle of inconsistency. Some weeks you post daily, other times you disappear for days (or weeks) because you just don’t have the bandwidth.

You feel like you’re just throwing content into the void. You spend time creating posts, but the engagement is low, and it feels like no one is really listening.

You want to sound like YOU but aren’t sure how. Other people seem to have a polished, natural brand voice, but every time you try, it feels forced or awkward.

You don’t have time to figure out a strategy. You’re busy actually running your business—social media shouldn’t be a full-time job.

What If Social Media Didn’t Feel So Hard?

What if, instead of scrambling to come up with ideas on the spot, you had a proven plan? What if you could sit down, batch your content in one go, and feel completely confident that your posts were strategic, engaging, and designed to actually grow your business?

That’s exactly why I built Wordsmith—because I know that having a plan changes everything.

Wordsmith Takes the Guesswork Out of Social Media

Wordsmith isn’t just another tool—it’s a complete strategy, designed for entrepreneurs who want to show up consistently without spending hours creating content.Know Exactly What to Post
No more second-guessing or wasting time brainstorming ideas. I built Wordsmith because I know that content creation shouldn’t feel like an uphill battle. With curated prompts, templates, and AI-generated captions that truly sound like you, you’ll never wonder what to post again. Instead of struggling to find the right words, you’ll have a steady flow of ideas at your fingertips.

Stay Consistent Without the Stress: Social media isn’t effective if you show up inconsistently. But let’s be real—staying consistent is hard when you’re running a business. Wordsmith makes it effortless by helping you batch-create content in advance, so even on your busiest days, your brand is still visible and engaging with your audience. Imagine the relief of knowing your content is ready to go while you focus on what matters most.

Write in a Way That Feels Authentic: You don’t want to sound like a robot. You don’t want to use cookie-cutter captions that feel generic. I built Wordsmith to ensure your content feels like you—personal, real, and aligned with your brand voice. Whether you’re witty, professional, heartfelt, or conversational, Wordsmith adapts, so your audience feels a genuine connection every time you post.

Repurpose Like a Pro: Why create content from scratch every single time when you can make one idea work across multiple platforms? Wordsmith helps you transform one post into an Instagram caption, Facebook update, newsletter, or blog, ensuring your message reaches the widest audience possible—without additional effort. More impact, less stress.

Save Time & Reduce Burnout: Your time is valuable, and content creation shouldn’t take over your life. Wordsmith cuts down the time you spend brainstorming, writing, and second-guessing so you can focus on growing your business. Instead of feeling drained by social media, you’ll feel empowered by it. Imagine having a system that works for you, not against you. That’s exactly what Wordsmith was designed to do.

Your Business Deserves a Social Media Strategy That Works

The truth is, social media doesn’t have to feel overwhelming. When you have a clear plan and the right tools to support you, you’ll feel confident, in control, and excited to show up online.

And that’s what Wordsmith gives you—a real plan. A step-by-step strategy that takes the mystery out of content creation and makes it simple. No more guessing. No more scrambling last minute. Just a proven system designed to help you show up with confidence, connect with your audience, and grow your business.

So if you’re tired of struggling with what to post, if you’re ready to finally have a strategy instead of winging it, if you just want content creation to be easier—this is your moment.

This isn’t just another tool; it’s the clarity and direction you’ve been looking for. Try Wordsmith today and take back your time!

👉 Try Wordsmith today and take back your time!

You have something incredible to share. Let’s make sure your message gets heard—without all the stress.

For years, I believed that the only way to grow my business was through working longer hours, posting more content, showing up every single day, hoping that organic marketing alone would bring in enough leads and sales. I thought if I just worked harder, the results would come.

And while organic marketing absolutely has its place, it wasn’t until I ran my first ad that I realized something that changed everything: I didn’t have to work more to grow. I just had to work smarter.

I went from feeling like I constantly had to grind for every single sale to seeing my business scale in a way that felt… dare I say, effortless? That’s when I knew: ads were the missing piece.

And I’ll never go back.

How Running Ads Changed Everything for Me

I’ll never forget the moment I launched my first paid ad. I had poured so much time into growing my business organically, yet it still felt like I was stuck in a cycle of needing to work around the clock. When I stopped working, the sales stopped coming.

I figured I had nothing to lose, so I took the leap. I started with a small budget, testing out just $5 a day. And then something wild happened—

For every dollar I spent, I was making three dollars back.

I watched as people who had never heard of me before started clicking, signing up, and buying. I could see exactly what I was spending and exactly what I was earning in return. For the first time, I wasn’t just hoping my marketing efforts would work—I had actual numbers to prove it.

I wasn’t just throwing content into the void and waiting for engagement. I was actively bringing in leads and customers on autopilot.

That one ad completely shifted how I looked at my business. It’s been over 10 years now, and I’m still running ads today.

Why I’ll Never Rely on Organic Marketing Alone Again

Don’t get me wrong—organic marketing is incredibly valuable. SEO, email marketing, and social media all play a role in growing a sustainable business.

But organic marketing alone has its limitations:

• It’s unpredictable. You can create amazing content, but you have no control over how many people see it or when it gains traction.
• It takes time. Building an audience through organic content is a long game, and while that’s great, it doesn’t always help when you need to drive sales now.
• It’s exhausting. If you’re solely relying on organic marketing, you’re constantly on the content hamster wheel, trying to get enough visibility to make sales.

With paid ads, you control your reach. You’re no longer at the mercy of algorithms. You can take your best offer, put it in front of the right audience, and see results without waiting months (or years) for organic marketing to work.

Why I Use Facebook, Instagram, and Pinterest Ads

Each platform has its strengths, and depending on your business, one might work better than another. Here’s how I use each:

Facebook & Instagram Ads

• Best for retargeting and getting in front of warm audiences.
• Great for brand awareness and engagement-based campaigns.
• Allows for highly detailed targeting based on demographics and behavior.
• Best for running ads to freebie opt-ins, webinars, and digital product sales.

Pinterest Ads (My Favorite Strategy!)

• Pinterest is a search engine, not a social media platform, meaning your ads have a longer shelf life.
• Best for getting in front of people actively searching for solutions.
• Great for evergreen promotion, where your pins continue working long after your campaign ends.
• I scaled ONE of my offerings to over $600K using Pinterest Ads alone—you can read about my strategy here.

Out of all these platforms, Pinterest has been my best-performing ad platform in the most recent years, which is why I created an entire class breaking down exactly how I run my Pinterest ads for maximum ROI. If you want to learn how to use Pinterest ads to scale your business, you can check out my Pinterest Ad Strategy Course!

Pinterest is also a wonderful platform for anyone who might not yet have an established audience to market to. Unlike Facebook and Instagram, where ads are often shown to people based on their past engagement or behaviors, Pinterest users are actively searching for solutions, ideas, and products. This means you don’t need a massive following or an email list to start seeing results. Your ads will reach people who are already looking for what you offer, giving you a direct path to potential customers without spending years building an audience first. That’s the power of Pinterest—it connects you with warm, ready-to-buy leads, even if you’re just getting started.

How I Make Ads Work for My Business

If there’s one thing I’ve studied and tested more than anything else in my years of business, it’s how to set up ads that actually convert. Because while ads can be powerful, running them the wrong way can feel like throwing money into a black hole.

So here’s the simplified version of how I make ads work:

Step 1: Get Clear on Your Offer

Before running ads, you need a clear, irresistible offer. Whether it’s a digital product, a course, or a service, you need to be able to answer these questions:

✔ Who is this for?
✔ What problem does it solve?
✔ Why would someone choose this over a competitor’s offer?

Ads won’t magically fix a weak offer. But when you have an offer that works? Ads amplify it. And if you’re not quite sure what to try and promote in a paid ad first, just look at your best sellers and start there—those have already been proven to sell to your audience.

All too often, I see people getting excited about jumping into paid ads and creating something new just for it, or trying to promote the thing they are most excited about. But here’s the truth: the best-performing ads come from promoting what’s already working. If you have a product or service that has sold well organically, start there.

A good way to guarantee your ad performs? Go with the product that has the best chance. Let the data guide you, and build from that success.

Step 2: Start Small and Test Everything

The biggest mistake I see people make with ads? Going all in too fast.

Instead of dumping a huge budget into an ad right away, start small—$5 to $10 a day. Run a few different versions of your ad, testing different images, headlines, and copy to see what resonates most with your audience.

Let the data guide you. The numbers will tell you what’s working. Once you have an ad that’s converting well, then you scale.

Step 3: Focus on the Right Metrics

Not all metrics matter. Forget vanity metrics like likes and comments—when running ads, here’s what you should focus on:

Click-through rate (CTR) – Are people actually clicking on your ad?
Cost per lead (CPL) – How much are you spending to acquire a new lead or customer?
Return on ad spend (ROAS) – Are you making more than you’re spending?

When you know these numbers, running ads becomes a simple math equation—if you’re making $3 for every $1 spent, why wouldn’t you keep going?!

The Marketing Shift That Changed My Life

Running ads was the best decision I ever made for my business because it freed me from the constant grind of having to show up every single day just to make sales.

If you’re ready to get serious about ads—especially Pinterest Ads, which have been a huge part of my success—be sure to check out my Pinterest Ad Strategy Course. If you’re ready to get serious about ads—especially Pinterest Ads, which have been a huge part of my success—be sure to check out my Pinterest Ad Strategy Course. I break down everything you need to know so you can get started with confidence. I show you exactly how I go about setting up my own ads, and give you unique examples that you can apply to your business. All under 90 minutes.

Because once you get ads working for you, there’s no turning back.

For years, I let social media dictate my content strategy. I would wake up, figure out what to post that day, and spend way too much time scrolling, getting sidetracked by what everyone else was doing. My focus was on what would perform well on social media—not what would actually move my business forward.

Then, I took a full year off social media (you can read about that here), and suddenly, everything changed. Without the constant pressure to create for Instagram, I was able to take a step back and ask myself: What kind of content actually supports my business? What type of content attracts my ideal customers? What helps me grow in a way that feels aligned and sustainable? What kind of content will feel authentic to who I am?

And that’s when I realized: I had my content strategy completely backwards.

The Mistake: Letting Social Media Lead the Way

For the longest time, I believed that social media was the foundation of my marketing. If I could just create the right posts, go viral, or keep up with trends, then everything else would fall into place.

But here’s the problem: social media is fleeting. Posts disappear in hours. Engagement doesn’t always lead to conversions. And constantly trying to figure out “what works” on social media meant I was chasing algorithms instead of building a real strategy.

Social media isn’t bad—but when it becomes the primary driver of your content strategy, it leads to burnout, frustration, and a whole lot of wasted time. I spent years stuck in this cycle, constantly tweaking my content to fit what I thought the algorithm wanted, instead of focusing on the long-term success of my business.

The truth? I was creating content for an audience that wasn’t even mine.

Every time I posted, I hoped for engagement, for validation, for a sign that I was “doing it right.” But I wasn’t building a sustainable marketing strategy—I was just feeding a system that rewarded short-term visibility over long-term growth. And today, I see so many business owners falling into the same trap, feeling beyond frustrated with their marketing strategy.

The Shift: Prioritizing SEO, My Blog, and My Email List

When I stepped away from social media, I had to rethink everything. Without it, where was my audience coming from? How was I reaching new customers?

That’s when I started focusing on:

SEO – Writing blog posts optimized for search so people could find me long after I published.
My Newsletter – Growing and nurturing my email list because it’s the only platform I own.
Long-Form Content – Creating high-value articles, guides, and resources that answer the questions my ideal customers are already searching for.
Creating Pinterest Pins – Turning my long-form content into searchable, evergreen pins because Pinterest is a search engine, not a social media platform.

Instead of creating for social media, I started creating for my business. I built my content strategy around what actually drives traffic, generates leads, and converts into sales.

And the best part? My content started working for me—even when I wasn’t online.

A blog post I wrote months ago continues to bring in new leads every single day. An email I sent weeks ago still generates sales. I stopped chasing likes and started building a content system that worked on autopilot. Am I going viral on social media? No. But is my content strategy growing my business like never before? Oh yes.

The Benefits of Flipping Your Content Strategy

When I made this shift, I saw immediate changes—not just in my business, but in my mindset.

1. Less Stress, More Freedom – No more feeling like I had to post daily to stay relevant. Instead, I could focus on creating meaningful content that lasted longer than 24 hours.
2. Higher Quality Leads – The people finding me through my blog and email list were already interested in what I offered—not just casual scrollers.
3. Consistent Growth – Unlike social media, where reach is unpredictable, my blog and SEO efforts provided steady traffic and new subscribers every month.

Instead of creating endless posts hoping for engagement, I was creating with purpose—and it made all the difference.

Why Social Media Should Be the Last Step (Not the First)

Now, social media is just a small part of my overall marketing plan. It’s a way to repurpose and share content—not the thing that drives my entire business.

Too often, entrepreneurs start with social media and try to build a business around it. But that’s backward.

Here’s what works better:

Start with your core content – Blog posts, podcast episodes, YouTube videos—something that has longevity and value.

Use SEO to drive traffic – Make sure your content is optimized so new people can find you through search.

Build your email list – Because an email list is the only audience you own and control.

Then, repurpose for social media – Take pieces of your content and share them on Instagram, Pinterest, and beyond.

This way, your content is working for you long before it ever gets shared on social media.

Ready to Flip Your Content Strategy?

A Step-by-Step Plan to Build Sustainable Growth

If you’ve been feeling stuck in the endless loop of social media, this is your reminder: it’s time to flip your content strategy.

For too long, social media has been the starting point for content creation. But what if I told you that flipping your strategy—putting long-form, evergreen content first—could be the key to attracting the right customers, growing your business sustainably, and breaking free from the burnout cycle?

Let’s walk through exactly how you can do this, step by step.

Step 1: Get Clear on Your Content Goals

Before you dive into creating content, take a step back and ask yourself:

• What do I want my content to do for my business?
• Am I creating content just to stay visible, or to drive actual leads and sales?
• What are the pain points my ideal customer has, and how can I solve them?

The key takeaway? Your content should work for your business, not just for social media engagement. If your strategy isn’t leading to real business growth, it’s time to rethink it.

Step 2: Brainstorm Content That Attracts Your Ideal Customer

Instead of asking, “What should I post today?”, start asking, “What does my ideal customer need help with?”

Grab a notebook, open a doc, or start a mind map. Jot down every single topic that could educate, inspire, or solve a problem for your audience.

Step 3: Create Long-Form Content That Works for You

Now that you have content ideas, it’s time to build a strong foundation with long-form, evergreen content that will drive leads for months (or even years).

Your best content should live where it can be easily found and revisited—on your blog, YouTube, or podcast.

For each topic from your brainstorming session, choose one of these formats:

A blog post (great for SEO, discoverability, and repurposing later)
A YouTube video (high engagement and long shelf life)
A podcast episode (perfect for in-depth conversations and audience connection)

• Then, optimize it for SEO by making sure:
• It answers a question people are searching for
• It includes relevant keywords naturally throughout
• It has a strong headline that grabs attention
• It provides real value (not just surface-level advice)

Step 4: Build an Email List That Converts

Your email list is the most valuable asset in your business because you own it (unlike social media followers).

Step 5: Use Pinterest to Drive Traffic (Without the Social Media Burnout)

Unlike Instagram and TikTok, Pinterest isn’t about being “active” all the time—it’s a search engine that brings visitors to your content on autopilot.

To get started:

✔ Create 5-10 Pinterest Pins for every blog post, freebie, or product page
✔ Use keyword-rich titles and descriptions (Pinterest works like Google!)
✔ Pin consistently (Tailwind is a great tool for automating this)
✔ Track analytics to see which pins bring the most traffic

Pinterest is one of the best ways to flip your content strategy because it ensures your content keeps working for you long after you hit publish.

Step 6: Repurpose for Social Media (Instead of Creating from Scratch)

Now that you have SEO-friendly, evergreen content, it’s time to repurpose it for social media without starting from scratch.

The key? Social media should be the LAST STEP—not the first.

When you start with long-form content and then repurpose it, you get more visibility with less effort.

When you start putting your business first (instead of social media), everything shifts. You’ll feel more in control of your marketing, less stressed about posting daily, and more connected to the people who actually need what you offer.

And trust me—that is a game-changer.

For the longest time, I thought perfection was the goal. That if I could just get things right—the perfect caption, the perfect website, the perfect offer—then everything else would fall into place. But you know what I’ve learned? Perfection is a trap. It keeps us from starting, from growing, and from fully enjoying the process of building something we love.

I know I’m not alone in this. So many entrepreneurs get stuck in the loop of tweaking, refining, and second-guessing—so much so that they never actually show up. And I get it. It’s scary to put yourself out there when it’s not just right. But here’s the truth: your audience isn’t looking for perfection. They’re looking for you—the real, messy, behind-the-scenes version of you.

And that’s exactly why this year, I’m choosing to embrace progress over perfection. Here’s why you should too.

Perfectionism Holds You Back More Than It Moves You Forward

How many times have you stopped yourself from posting, launching, or sharing something because it wasn’t ready? Because you weren’t sure if it was polished enough, if it would resonate, if it would be good enough?

Perfectionism tricks us into believing that we need to wait until we have it all figured out before we take action. But the reality? Nothing gets better without action.

Think about your favorite brands, the people you admire, or the businesses you support. Are they perfect? No. But they’re consistent. They show up, they keep going, and they build trust because they don’t let perfection keep them on the sidelines.

Your Audience Wants the Real You

A while back, I ran a poll asking my audience what they preferred to see from me—polished, curated content or raw, behind-the-scenes moments. And you know what? The overwhelming majority wanted the real stuff. The messy middle. The work in progress. The honest moments.

Because that’s what makes us relatable.

We don’t connect with perfection; we connect with real people. And as much as we like to believe that showing up “perfectly” will make us more successful, it’s actually the opposite. People want to see the process, the struggles, the journey—because it makes them feel like they’re not alone in theirs.

This Year, I’m Showing Up More (Even When It Feels Vulnerable)

One of my biggest goals this year is to share more of the in-between moments—the unpolished, unfiltered parts of my journey. Not because I have it all figured out, but because I don’t. And I want to remind myself (and you) that that’s okay.

My real life is far from perfect. I’m balancing motherhood, homeschooling four kids, running a business, and helping other entrepreneurs build theirs. Some days, it feels like a lot. And if I let perfection get in the way, I’d probably never post again.

But I started this business because I love what I do. And I refuse to let the need to get it just right take away from the joy of sharing, creating, and connecting.

So, let this be your reminder: Your audience isn’t waiting for you to be perfect. They’re just waiting for you to show up.

Let’s Ditch Perfection Together

If you’ve been holding yourself back, waiting for the right moment, the perfect design, the flawless version of what you want to create—I want you to let that go. Because done is better than perfect. And showing up will always matter more than waiting for the stars to align.

This is your permission slip to start now, share now, and trust that you’ll get better as you go. Because you will.

Let’s talk about the powerhouse of marketing that doesn’t get nearly enough credit—Pinterest ads. When I built Wordsmith, I had two goals:

1. To help fellow entrepreneurs show up online and share their stories without the constant struggle of not knowing what to say.
2. To build something without spending my life glued to traditional social media platforms.

Fast forward, and I scaled Wordsmith to over $600K in revenue using two incredibly powerful things: Pinterest ads + my email list. No viral videos, no dancing on Reels, no posting 24/7 to stay relevant. Just a smart, strategic way to get my offer in front of the right people at the right time.

Here’s exactly how I did it—and how you can use Pinterest ads to grow your own business too.

Why Pinterest Ads?

First things first, let’s clear something up: Pinterest isn’t just another social media platform. It’s a visual search engine—meaning that when people are on Pinterest, they’re actively looking for solutions, ideas, and products.

Unlike Instagram or Facebook (where your content disappears in hours), Pinterest content lasts. People can search for and find your pins months—even years—after you post them. And when you pair that with a strong ad strategy, you’re literally getting your business in front of people who are searching for exactly what you have to offer.

That’s why Pinterest ads work so well. They put your brand in front of ready-to-buy customers without the constant content grind.

How I Used Pinterest Ads to Validate My Idea

Before I poured time and energy into building Wordsmith, I wanted to make sure there was actually demand for it. Enter: Pinterest ads.

I started with a simple strategy:

• Created a few pre-written content templates and published them monthly to test the concept.
• Ran a small Pinterest ad campaign targeting keywords that my ideal customers were searching for.
• Tracked conversions to see if people were actually interested in what I was offering.

The result? They ate it up.

That validation was huge. It meant I wasn’t guessing—I knew I had something people wanted. That’s when my husband (who’s a developer) jumped in to help me build Wordsmith exactly the way I had envisioned it. And once we had a solid product? We scaled it even more.

Scaling With Pinterest Ads: The Strategy That Worked

Once I knew Wordsmith was a hit, I doubled down on Pinterest ads and followed a strategy that allowed me to scale to over $600K in revenue. Here’s the exact formula I used:

1. Targeted the Right Keywords

Remember, Pinterest is a search engine—so your ads need to be optimized just like SEO. I focused on:

• Keywords my audience was actively searching for
• Long-tail keywords to get more specific and attract buyers with clear intent.
• Interest-based targeting to reach people who were already engaging with similar content.

2. Created Click-Worthy Pins

Your Pinterest ad creative matters. Unlike social media posts, your ad needs to stand out in a feed full of visuals. I focused on:

• Bold, easy-to-read text overlays that immediately told people what the pin was about.
• Clear, scroll-stopping images that reflected the value of Wordsmith.
• Consistent branding so that my ads looked professional and cohesive.

3. Sent Traffic to a High-Converting Page

I didn’t just send people to a homepage and hope for the best. I made sure my ad traffic went to a conversion-optimized landing page that:

• Clearly explained what Wordsmith was and why it mattered.
• Included strong social proof (testimonials, reviews, results).
• Had an easy-to-follow call-to-action (subscribe, purchase, etc.).

You can see the homepage for Wordsmith HERE.

4. Tracked & Optimized

Once I had tested different ads, I was able to turn off the ones that weren’t performing and run the same ad for over two years without needing to change a thing. I kept an eye on:

• Which ads performed best (so I could scale the winners and turn off the duds).
• What audiences converted the most (so I could refine targeting over time).
• My return on ad spend (ROAS) to make sure I was making more than I was spending.

The more I refined my strategy, the better my results got—and the faster Wordsmith grew.

Why This Works (And How You Can Do It Too)

One of the many reasons I love Pinterest ads so much is because they let you get hyper-specific with your audience targeting. If you know how to choose the right keywords, set up conversion tracking, and focus on the right metrics, you can scale your business in a way that feels sustainable and strategic.

But here’s something I realized early on—so much of the marketing advice I saw online came from experts who were operating at a completely different level. They had massive email lists, established audiences, huge spending budgets, and built-in connections that most small business owners just don’t have when they’re starting out.

When I built Wordsmith, I wanted to do it in a way that would prove it’s possible to scale a business from scratch—without relying on a huge following or existing brand recognition. I wanted to create a strategy that would work for someone who didn’t have thousands of followers or a big email list yet, someone who was just trying to build momentum. And Pinterest ads made that possible.

After hitting over $600K in revenue for Wordsmith, I knew I had to share my formula. So, I put together a 90 minute Pinterest Ad Strategy course that walks you through the exact process I used to:

✅ Set up profitable Pinterest ad campaigns

✅ Target the right audience (so your ads don’t get wasted on the wrong people)

✅ Track conversions and scale effectively

✅ Focus on key metrics that actually matter (instead of getting lost in vanity numbers)

I’ve taken everything I’ve learned—from testing, tweaking, and scaling—and turned it into a step-by-step system to help you get your business in front of an audience that’s ready to buy.

👉 You can check it out here: Pinterest Ad Strategy

If you’re tired of posting on social media and hoping for traction, it might be time to switch things up. Pinterest ads aren’t just another ad platform—they’re a long-term strategy for getting your business in front of the right audience.

Whether you’re just getting started or you’re ready to scale, I know this strategy can work for you—because it’s exactly how I built Wordsmith into a thriving business that has generated over $600K in revenue.

So, what do you say? If you’re ready to stop spinning your wheels and start getting your business in front of people who are actually looking for what you offer, let’s do this together. I’d love to help you make Pinterest ads work for you—because if I can do it, so can you.

Social media burnout is real. If you’ve ever felt like keeping up with Instagram, Facebook, and every other platform is draining the life out of you, I see you. I was right there too. So, I did something drastic—I quit social media for an entire year. You can read all about that HERE.

At first, it felt like a massive risk. What if my business suffered? What if I lost connection with my audience? What if I missed out on opportunities? But here’s the spoiler: My business kept growing, my audience didn’t disappear, and I learned some invaluable lessons along the way.

If you’ve ever thought about stepping away from social media but felt too scared to take the leap, let me share what happened when I finally logged off.

Why I Walked Away

The biggest reason I wanted to step away from social media? It was taking too much from my real life and my business.

As a business owner, it’s easy to believe that if you’re not constantly posting, engaging, and following every new trend, everything will come crashing down. But I had already made some big shifts over the years to rely less on social media—things like growing my email list and focusing on SEO to bring in consistent traffic. And yet, social media still pulled me in.

The more I paid attention, the more I realized I wasn’t using it intentionally. I was spending way more time consuming content than actually creating it. And let’s be real—these platforms are designed to keep you scrolling. I knew I wanted more from life than doomscrolling through other people’s highlight reels.

So, I logged off. No more posting, no more checking notifications, no more endless scrolling. Just real life and real work.

What Happened When I Quit Social Media

To be completely honest, at first, it felt weird. I’d been so used to documenting parts of my life and business online that I had to untrain myself from reaching for my phone. But as the weeks went by, then months, something incredible happened—I felt free.

I doubled down on marketing strategies that actually aligned with who I am. I focused on writing more, improving my email list, and refining my SEO strategy. The pressure to constantly “show up” online disappeared, and in its place, I found a deeper sense of creativity and focus.

And guess what? My business did just fine. It turns out, I never needed social media to keep things running—I just thought I did.

How I Made It Work Without Social Media

The key to stepping away from social media without my business taking a hit? A combination of Pinterest ads and email marketing. These two strategies allowed me to continue bringing in leads, nurturing my audience, and generating revenue without posting a single thing on Instagram or Facebook.

Pinterest Ads: My Secret Weapon

Pinterest has always been a powerhouse for my business, but when I fully stepped away from social media, it became my main driver of traffic and sales. Unlike Instagram, where posts disappear within hours, Pinterest content has longevity. A single pin can bring in traffic for months (or even years!) after it’s posted.

Running Pinterest ads allowed me to scale my reach and consistently drive ideal clients to my offers. Instead of spending hours crafting Instagram captions and stories, I focused on creating high-converting Pinterest graphics and targeting the right audience. And the best part? Once the ads were set up, they worked on autopilot.

I go into more detail on my Pinterest strategy here: The Pinterest Ad Strategy That Made Me Over $600K.

Building and Nurturing My Email List

If Pinterest was how I brought people in, my email list was how I turned them into paying customers. While social media is unpredictable (hello, algorithm changes), my email list was something I owned. I could communicate directly with my audience without fighting for visibility or stressing over engagement rates.

Instead of posting on Instagram, I put my energy into crafting valuable emails that built relationships and drove sales. And the best part? Email marketing isn’t about constant hustle. I created evergreen sequences that welcomed new subscribers, shared valuable content, and led them toward my offers—without me needing to be online 24/7.

What I Learned From a Year Off Social Media

Stepping away from social media for a year taught me so much about running a business on my own terms. Here are my biggest takeaways:

Stepping away can actually make your business stronger. When you’re not constantly chasing trends, you can focus on what really moves the needle.

The Downsides of Leaving Social Media

You don’t have to be everywhere to be successful. You can choose platforms that actually work for you and ditch the ones that don’t.

Long-term strategies (like SEO, Pinterest, and email marketing) are way more sustainable than chasing viral content.

Your audience won’t disappear just because you take a break. If you’ve built a strong foundation, people will still be there when you return.

As much as I loved my time away, I won’t pretend that stepping away from social media was all positive. There were a few things I missed:

• The sense of community. Entrepreneurship can feel lonely, and social media makes it easy to connect with like-minded people.
• Sharing my work. I genuinely love creating and sharing, and social media is a great way to showcase what I’m working on.
• The energy of it all. It’s like working in a coffee shop—sometimes the background buzz can be motivating.

By the end of the year, I realized that while I don’t need social media to run a successful business, I do enjoy using it in small, intentional ways.

How I’m Planning On Using Social Media Differently Now

So, am I back? Kind of. But with way stronger boundaries.

• I no longer feel the need to post daily or keep up with every trend.
• I focus on using social media as a tool, not a requirement.
• I create content I enjoy (like writing!) instead of forcing myself into formats that feel unnatural.
• I remind myself that my business doesn’t depend on an algorithm—it depends on me.

Now, when I show up on social media, it’s because I want to, not because I feel like I have to.

What You Can Learn From My Year Off

If social media feels overwhelming, just know this—you don’t have to be on it 24/7 to grow your business. There are other ways to market, connect, and succeed. Whether you take a full break or simply set better boundaries, I hope my experience shows you that it’s okay to step back.

Social media is a tool, not the whole strategy. And sometimes, the best thing you can do for your business (and your sanity) is to unplug, refocus, and remind yourself that you are the most important part of your success—not an app.

So, what does a better relationship with social media actually look like? Maybe it means taking a full break to reset. Maybe it looks like setting time limits, unfollowing accounts that drain you, or creating a posting schedule that feels sustainable. Or maybe it’s about shifting your focus entirely—looking at your business and figuring out what actually moves the needle instead of posting and hoping something goes viral.

Ask yourself: What brings in the most clients? Where do my customers actually come from? What marketing strategies feel good to me? Once you get clear on that, you can focus your energy there instead of feeling like you have to be everywhere online.

At the end of the day, social media should work for you—not the other way around. And trust me, your business will be just fine.

If you’ve ever felt like keeping up with social media is a full-time job, you’re not alone. Between posting, engaging, creating reels, and staying on top of trends, it’s easy to feel like your entire business depends on showing up all the time—but I’m here to tell you it doesn’t have to be that way.

In fact, I spent an entire year not posting to social media to see just how much my business actually needed it. Spoiler: it did just fine. My income didn’t disappear. My audience didn’t vanish. And most importantly, the overwhelm I once felt around social media? It finally lifted.

A lot of us put way more weight on these platforms than we should. But when you have a solid marketing strategy in place that doesn’t depend on social media, it shifts from being the whole strategy to just an extra piece of it. And that changes everything.

If you’re tired of feeling like social media runs your business (instead of the other way around), let’s talk about how to build a business that thrives—without the overwhelm.

Step 1: Focus on Content You Actually Enjoy Creating

Here’s a little secret: the best content is the kind you actually enjoy making.

For a long time, I thought I needed to create more videos, find the perfect aesthetic, or spend hours piecing together Instagram-worthy content. But the truth is, I’ve always loved writing. I can sit down and pour my heart into a blog post or email, and it feels easy. But forcing myself to spend hours editing videos? That just drains me.

And I’m guessing you have something like that too. Maybe you love writing like I do, or maybe you prefer showing up in audio form through podcasts. Maybe video is your thing, and you feel energized creating short, engaging clips. Whatever it is, lean into it.

Because when content feels fun instead of forced, you’ll actually create it—consistently.

Step 2: Batch Your Work Like a Pro

One of the best things I ever did for my business was learning how to batch work. Instead of scrambling to come up with content every day, I set aside dedicated time to create in bulk.

Here’s how it works:

• Pick a focus day. Choose one day a week (or month) where you only focus on content creation.
• Create multiple pieces at once. If you love writing, draft several blog posts or emails in one sitting. If you prefer video, record multiple clips in one go.
• Schedule everything. Use tools like Flodesk, Pinterest schedulers, or blog planners so your content runs on autopilot. Automating my workflows has helped a ton (on and off social media).

The goal is to remove the stress of daily content creation so you can focus on actually running your business.

Step 3: Build a Strategy That Doesn’t Rely on Social Media

Social media should be a tool, not your entire business plan. So, what do you do instead? You create a marketing strategy that works without it.

Here are a few ideas:

• Email Marketing: The most direct way to connect with your audience without worrying about algorithms.
• SEO & Blogging: Write valuable content that brings in traffic long after you hit publish.
• Pinterest: More of a search engine than a social platform, it sends consistent traffic to your offers.
• Collaborations & Referrals: Build relationships with people in your industry to grow through word-of-mouth.

When you have multiple ways to reach your audience, social media becomes optional—not mandatory.

Step 4: Redefine Your Relationship With Social Media

I’m not saying you have to quit social media altogether. But I am saying it’s okay to use it differently.

What if, instead of stressing about daily posts, you used it as a place to share when you want to? What if it became a bonus tool instead of a must-do task?

That’s what happened for me after my year off. When I came back, I realized I no longer felt pressured to keep up with the trends. I could post on my own terms. And that freedom? It made all the difference.

Final Thoughts: You Get to Choose How You Show Up

The biggest takeaway? You don’t have to spend all day on social media to build a thriving business.

Instead, focus on content that feels good, batch your work, and build a strategy that supports you—without the overwhelm.

Because at the end of the day, your business should work for you—not the algorithm.

And trust me, it’s possible.