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I spent over 6 months without posting a single thing on social media—no Instagram reels, no Facebook updates, nothing. Just pure, unfiltered freedom and a whole lot of beautiful traffic and sales to show for it. 🎉

This wasn’t just a wild experiment; it was a game-changer for my business. I wanted to see if my business could thrive without the constant stress of social media algorithms. Spoiler alert: it’s still going great.

Here’s the powerhouse strategy: Pinterest Ads, my email list, and organic traffic.With Pinterest Ads, I drive targeted traffic straight to my site. My email list helps me build relationships and make sales without the algorithm stress. And organic traffic is the icing on the cake, thanks to smart SEO strategies.

Ready to learn how to set up your very own Pinterest Ads?I’ve put together a 90-minute video tutorial on setting up Pinterest ads. This course will walk you through the entire process, showing you how to leverage Pinterest to generate an extra $10K+ in monthly revenue—all without the need for social media posts.With the right strategy, you can place your business right in front of people actively searching for what you offer.

Don’t wait – take control of your traffic and sales with Pinterest Ads. Let’s do this together!

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Balancing motherhood and entrepreneurship has always been challenging but incredibly rewarding. The precious moments with my 4 children have taught me that being present is more valuable than any business milestone.

Curious about the secret that makes it all possible?

It might surprise you.

Sixteen years ago, I embarked on the exhilarating journey of entrepreneurship with a newborn sleeping in my arms. It was a chaotic dance between naptimes and business calls, between diaper changes and client meetings. I remember feeling like a tightrope walker, balancing precariously between the demands of motherhood and the relentless drive to grow my business. 

Fast forward to today, and I’m back in a similar place, only this time, I have two more little ones filling our home with laughter and a whole lot of chaos.

Starting a business with young children was, and still is, a balancing act. In those early days, it often felt like I was being pulled in a million directions. My two older kids, now 11 and 15, were once tiny beings who needed my constant attention. 

I juggled snack time, playtimes, and sleepless nights while trying to carve out a space for my business to thrive. It wasn’t easy, but it was a journey that shaped me as both a mother and an entrepreneur.

Now, with my older ones off pursuing their passions and my two little ones keeping me on my toes, I am acutely aware of how quickly time passes. 

It feels like just yesterday I was holding my firstborn’s tiny hand, and now I’m watching her navigate life, working 40+ hours doing something she loves. These fleeting moments with my children are precious, and I cherish every second. I know that soon enough, my house will be quieter, and the demands of motherhood will shift.

In this season of life, my office time has become a rare luxury. I adore my beautiful workspace, but I’ve learned that being present with my children is far more valuable than any business milestone. The hours I spend with them, building sand castles or making up bedtime stories, are moments I will never get back. My big ideas and ambitious plans for my business might take a little longer to achieve, but that’s okay. This is what feels right for me now.

Creating a Business That Works for You

One of the most significant lessons I’ve learned over the years is the importance of setting up a business that doesn’t require me to be chained to my desk. Even while I’m at home enjoying family time or working on our historic home, my business continues to generate income. This has been the key for me, and it’s something I’m excited to share more about with others.

By setting up ads that drive traffic to my business, I’ve been able to step away from the constant grind of social media and focus more on what truly matters. 

This approach has allowed me to maintain a steady income without sacrificing those irreplaceable moments at home with my children.

The Freedom of Passive Income and Ads

The beauty of passive income and running ads is that it offers a level of freedom and flexibility that traditional business models often lack. Once you figure out how to set it up, you realize that running a successful business doesn’t have to mean working 40+ hours a week. It’s incredibly liberating, not just on a personal level but financially as well.

For me, this journey has been about finding harmony between my roles as a mother and a business owner. It’s about recognizing that my children will only be little for a short time and that being present for them is the most important thing I can do. My office might be quieter these days, and my business goals might take a bit longer to reach, but the trade-off is more than worth it.

I’m excited to share more about how I’ve managed to create a business that supports my family life rather than detracting from it. For those of you who crave making an income without sacrificing precious moments at home, know that it is possible. It’s about creating systems and strategies that allow your business to run smoothly even when you’re not there.

Setting up ads, automating processes, and focusing on passive income streams have been my secret weapons. They’ve allowed me to step back from the hustle and enjoy my life more fully. And I’m here to tell you that you can do it too. It takes effort and creativity, but the reward is a life where you can be fully present for your children while still achieving your business dreams.

Balancing business and motherhood is no easy feat, but it’s a journey filled with immense rewards. Embrace the chaos, cherish the moments, and create a business that works for you, not the other way around.

And for anyone reading this trying to balance both motherhood and entrepreneurship, Remember; your children will only be little for a short while, and the time you spend with them now will be the memories you treasure forever. Your business can grow and thrive alongside your family, and you don’t have to sacrifice one for the other. Here’s to finding that balance and living a life that feels right for you.

So when you feel like you’re not doing enough or growing your business as quickly as others, just know the real work you’re doing is at home. ❤️

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As an entrepreneur, I know firsthand that running a business can feel like a never-ending marathon. We juggle tasks, manage projects, brainstorm strategies, and often, in the whirlwind of it all, our personal health takes a backseat. Mix that into being a mother of 4 who works from home full time and it’s so easy to push my own health to the side. But here’s a truth bomb for you: prioritizing your health is not just essential; it’s non-negotiable. Today, I want to talk about the art of balancing and prioritizing personal health while running a business. 

The Unseen Connection: Health and Business Success

Think about it: when you’re feeling your best, you perform your best. Your mind is sharper, your creativity soars, and your energy levels are high. This isn’t just feel-good talk; it’s backed by science. Studies show that regular physical activity boosts cognitive function, reduces stress, and enhances overall well-being. And let’s not forget, mental health is as crucial as physical health. A clear, focused mind is our most powerful tool in decision-making and problem-solving.

It’s a Choice: Choosing Your Hard

Here’s the thing: both neglecting your health and taking care of it are HARD. The difference? The hard of neglect leads to burnout, decreased productivity, and even health issues. The hard of self-care leads to longevity, resilience, and a thriving business. So, ask yourself, which hard are you choosing? 

Neglecting your health is an easy trap to fall into, especially when you’re caught up in the whirlwind of business. You might think skipping a meal, cutting down on sleep, or ignoring stress is a small price to pay for success. However, these small oversights accumulate, snowballing into significant health problems. This path, though it may seem easier in the short term, leads to a hard reality – burnout, decreased productivity, and a host of health issues ranging from chronic fatigue to serious diseases. 

This isn’t just about feeling tired or under the weather; it’s about compromising the very engine that drives your business and life forward.

On the other hand, the hard of self-care, though seemingly daunting at first, is an investment in your most valuable asset – yourself. This path requires discipline, commitment, and the willingness to put your well-being at the forefront. It means making time for regular exercise, ensuring you’re eating nutritious meals, getting enough sleep, and managing stress. It’s about listening to your body and responding to its needs. This might mean saying no to a late-night work session or delegating tasks to make time for a health check-up.

The rewards of this path are manifold. By taking care of your health, you’re building a foundation of longevity and resilience. You’re not just working towards a thriving business but also towards a thriving self. With good health, you bring your best self to your business, enhancing creativity, decision-making skills, and overall productivity. You’re able to lead by example, fostering a culture of wellness within your organization. This isn’t just about living longer; it’s about living better, with the vitality and energy to enjoy the success you’re working so hard to achieve.

So, the question remains, which hard are you choosing? Are you willing to endure the short-term discomfort of building and maintaining healthy habits for long-term benefits? Or will you choose the seemingly easy path of neglect, with its long-term consequences? The decision is yours, and it’s a critical one. Remember, in this journey of entrepreneurship, your health is the compass that guides you towards true success.

Practical Steps to Prioritize Health in the Hustle

Schedule It In: Treat your health like an important business meeting. Put it in your calendar. Whether it’s a 30-minute walk, a yoga session, or a mental health break, make it non-negotiable.

Nutrition Matters: Eating well is fueling your body for success. Plan your meals like you plan your business strategies. Quick, healthy meals can be just as convenient as fast food if you prepare in advance.

Mindfulness Practices: Whether it’s meditation, journaling, or simply practicing gratitude, mindfulness helps keep stress at bay and enhances focus.

Delegation is Key: You can’t do everything yourself. Delegate tasks in your business to make room for your health. It’s not just about freeing up time; it’s about mental space too. If social media captions is on that list, sign up for Wordsmith already!

Listen to Your Body: Tune into your body’s signals. Feeling drained or stressed is a sign to slow down and reassess your priorities.

The Ripple Effect of a Healthy Entrepreneur

When you’re healthy, the benefits ripple outwards. Your business thrives, and your personal life flourishes. It’s a holistic approach where every aspect of your life gets a piece of the wellness pie.

The Reality of Rough Days

Let’s be real: it’s not always smooth sailing. There will be days when everything feels overwhelming, and your health seems like the least of your concerns. It’s okay. The key is to not let these days become the norm. Acknowledge them, learn from them, and get back on track.

Your Health, Your Wealth

Remember, your health is your wealth. Without it, no amount of business success can compensate. It’s the foundation upon which everything else is built. When you’re healthy, you’re in a better position to make sound business decisions, lead effectively, and enjoy the life you’ve built.

Merging Movement and Work: The Walking Treadmill Desk

I want to share a personal experience that beautifully illustrates how we can combine self-care with our work. Recently, I invested in a walking treadmill desk for my office. Now, this might sound like a novelty to some, but let me tell you, it’s been a game-changer.

The Concept: Walk While You Work

The idea is simple yet revolutionary. With a walking treadmill desk, I can take my daily walk without stepping away from my desk. It’s an incredibly efficient way to rack up the miles each day, all while staying on top of my work. I love it so much that I even moved my iMac to it permanently because I realized how much I enjoy walking while working. 

Overcoming Initial Skepticism

Initially, I was skeptical. Typing and walking simultaneously seemed like a multitasking challenge that could end in more distraction than productivity. But, to my surprise, it turned out to be the perfect combination for someone like me – someone who loves to keep both body and mind active.

The Surprising Benefits

Here’s the crazy part: I can walk up to 5 miles a day while answering emails and working on projects. This isn’t just about physical health; it’s a mental boost too. Walking while working keeps my mind fresh and my body active, leading to clearer thinking and a more energetic workday.

Is It for You?

Now, a walking treadmill desk might not be for everyone, but it’s worth considering if you’re looking for innovative ways to integrate health into your busy schedule. It’s a testament to the fact that with a bit of creativity, we can find solutions that help us maintain our health without sacrificing productivity.

My experience with the walking treadmill desk underlines a crucial point: prioritizing health doesn’t have to come at the expense of work. In fact, when we find ways to merge the two, we create a sustainable lifestyle that supports both our business goals and our personal well-being. It’s a reminder that sometimes, the most effective solutions are those that address multiple aspects of our lives simultaneously.

I want you to remember that taking care of your health while running a business isn’t just a good idea; it’s essential for your success and well-being. You have the power to choose your hard. Choose the one that leads to a fulfilling, healthy, and successful life.

Now, I leave you with this thought: What small step can you take today to prioritize your health for a better tomorrow? How can you apply this lesson to not just transform your personal health, but also to elevate your business?

Take this moment to reflect. Your journey to a healthier, more balanced life as an entrepreneur starts with one choice, one step. Remember, in the dance of life and business, your health is the rhythm that keeps you moving gracefully.

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What if I told you that the key to unlocking your business’s fullest potential isn’t in your town, but in the limitless expanse of the world? Curious? Let me explain…

Isn’t it just fascinating to think about how the entire world, with all its incredible diversity and opportunities, could actually fit right in the palm of your hand? And I mean this quite literally, especially when it comes to the realm of business. Oftentimes, in the initial stages of building our dreams, we limit ourselves to the familiar spaces around us.

But what if we allowed ourselves to dream a little bigger?

Let’s take a stroll down memory lane, back to the days when my universe was as small and charming as the quaint town I lived in. I found my joy in capturing the simple, heartfelt motherhood moments with my camera, soaking in the happiness it brought to my soul. Yet, I could sense the limitations of my small-town surroundings, as charming as they were. There’s something truly special about knowing your town like the back of your hand, but sometimes our dreams need a little more room to stretch and grow.

It wasn’t about feeling unappreciative; it was about giving myself permission to dream without limits.

My moment of clarity was simple and sweet: Why limit my dreams when the world is so vast and full of opportunities?

By extending my reach just a little—about a 4-hour radius, which was a step not many local photographers were taking—I opened up a world of new connections, stories, and adventures. I found people who valued my work, which in turn, allowed my business to blossom and thrive.

Yet, this was just the beginning of the journey.

Venturing into the digital and passive income world was like uncovering a hidden gem. All of a sudden, my little local business had the potential to reach every corner of the globe. And before I knew it, I had clients from all around the world.

This adventure was more than just a business expansion; it was a journey of personal growth and discovery. It was a realization that the only limits that existed were the ones I had set for myself.

I won’t pretend it was easy. It required diligence, a readiness to let go of old habits and learn new ones, and a whole lot of courage. But to see my business flourish without any geographical bounds and to connect with people from all walks of life? It was nothing short of magical.

This journey reshaped not just my business, but my life, and gave my family the freedom to choose our home out of love, not necessity, creating the life we always dreamed of. Some years that looked like living in Hawaii. Others it meant traveling full time as a family around the country in our RV. Today? It looks like slowing down and living in our beautiful 1780s New England home and enjoying all that comes with the seasons.

So, if you ever find yourself feeling boxed in by your surroundings, remember this: the world is a beautiful, vast place, full of endless possibilities. You deserve to dream big, beyond the limits of where you are now.

If you haven’t already, consider creating a digital product or service that can reach people all over the world. It has the potential to not only transform your income but also your life in the most beautiful ways.

It’s about so much more than the financial benefits (though, let’s be honest, earning passively from doing something you love is quite the dream). It’s about the freedom that comes with breaking free from limitations, the joy of connecting with people across the globe, and the beauty of living a life without borders.

And the rewards? They are truly priceless, woven from the lessons learned, the incredible experiences had, and the deep connections formed.

Most importantly, it’s about discovering the untapped potential that lies within you.

Your business and your dreams have the right to be boundless. Embrace the world of possibilities out there, and you might just find paths you never thought possible.

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Think about the companies that you truly enjoy shopping from. How do they make you FEEL?  I know we can all immediately remember a store that treated us badly and made us feel horrible. That’s why in a world where businesses prioritize profits over people, caring deeply has the potential to create real change and truly set you apart. 

When you care deeply about your customers, you create a culture of trust and loyalty that can change the game for your business.

It’s not a short-sighted hyper fixation on profits that helps you win long-term customers. 

Sure, some businesses can make money with that model because what they sell is something that people use and will always need more of. 

But they don’t have raving fans.

And if you build a business where your customers feel valued and heard, they’ll come to buy from you over and over again. 

They’ll be excited to buy from you and feel good about every purchase they make. They geniuenly want to support your business and will take it one step farther and become brand advocates that will continue to bring you more business. They truly believe in who you are and what you’re creating.

So how does this look in practice? 

• Make caring a core value. Rather than just paying lip service to the idea of caring for your customers, make it a fundamental part of your company’s mission and culture. This means prioritizing quality, responsiveness, and personalized attention in all of your interactions. And this carries over to how you treat your employees. Employees who feel taken care of will happily go above and beyond for their customers and employers.

• Go above and beyond. It’s not enough to just meet your customers’ expectations – you need to exceed them. This might mean offering additional services or support, following up proactively, or simply taking the time to listen and understand their needs.

• Build a community. When you care deeply about your customers, you’ll naturally build a loyal following of people who are excited to support your business and spread the word. Encourage this community by offering opportunities for engagement, feedback, and collaboration.

Ultimately, the key is to care more than anyone else in your industry. 

By prioritizing quality, personalized attention, and building a community of loyal supporters, you’ll create a business that stands out and inspires others to follow your lead. Most importantly, you’ll foster a culture that resonates with authenticity and genuine care, which, in the long run, is the most sustainable way to build and grow a business.

Now, speaking from a chapter of our own narrative, when we embarked on the journey to build a CRM for creative entrepreneurs, our compass was distinctly set towards crafting something that our clients would not just use, but love to use. A platform that would reflect their creative ethos while simplifying the operational maze they often found themselves entangled in. We were fully tuned into the symphony of needs, expectations, and aspirations that our clients carried within them. But instead of assuming we knew the rhythm, we reached out, we communicated, we collaborated.

We invited insights, concerns, and suggestions from our clients, making them an integral part of the creation process. The result? A CRM that was built with as much care, love, and attention to detail as the creative projects it was meant to manage.

Support didn’t end with the launch. It was, and continues to be, an ongoing dialogue. I recall the countless tales we’ve heard about horrendous customer service experiences from larger, faceless corporations. My husband, being the beacon of conscientious service he is, made it his quest to ensure that our support was nothing short of extraordinary. Our clients weren’t just a ticket number in a queue, they were, and are, the lifeblood of what we do.

Every concern addressed, every issue resolved, was a testament to our unwavering commitment to go above and beyond. Unlike the cold, impersonal edifice of larger corporations, we chose to build a warm, welcoming abode where our clients could knock on our virtual door at any time, assured that they’d be greeted with attentiveness, understanding, and a genuine desire to help.

Our journey reflects that profound truth: when you value people, when you take the time to listen, to understand, to respond with care and authenticity, you do more than just build a robust, reliable product. You cultivate relationships, nurture a community, and pave the way for a business ethos that’s not about transactions but about meaningful interactions.

The CRM we built isn’t just a tool; it’s a manifestation of a culture that cherishes every individual it serves, ensuring that their creative ventures thrive, while their operational hassles dissolve.

Now, as we take a moment to look back, we realize a simple but powerful truth – in business and in other areas of life, being real, connecting with others, and truly caring are not just nice thoughts. They are the real roots of lasting success and making a positive difference. The message here seems so simple: just care more. But in a world that often values profits over people, this one simple act can make a big, transformative difference.

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Email marketing has been around for a long time. It’s a fantastic way to reach a large group of people in a short period of time. The idea is that you send marketing information to your subscribers, typically via email. Many companies use email marketing to promote their products and services. Some of the advantages to email marketing are that it is a one-way conversation, so you can control the conversation. You can also use it to measure how successful your marketing campaign is.

Email marketing has been around for a long time. It’s a fantastic way of reaching a large group of people in a short period of time. The idea is that you send marketing information to your subscribers, typically via email.

Which is Better – Social Media Marketing or Email Marketing?

Email marketing and social media marketing are both effective ways to reach out to customers and promote your business. So which is better for your business?

Email marketing is more personal and can be more targeted than social media marketing. With email marketing, you can reach out to customers with specific messages that are relevant to their interests. Email marketing is also more affordable than social media marketing.

Social media marketing is more immediate and can reach a larger audience than email marketing. With social media marketing, you can post updates and messages that customers will see right away. Social media marketing is also more interactive than email marketing, so you can engage with customers and get feedback in real-time.

So which is better for your business – email marketing or social media marketing? It depends on your goals and your budget. If you want to reach out to customers with specific, targeted messages, then email marketing is a good choice. If you want to reach a larger audience more quickly and interact with them in real-time, then social media marketing is a better choice.

Unlike social media, you own your list

This means that you can contact them at any time, without needing permission, and without worrying about being blocked or shadow banned. Email marketing also allows you to build deeper relationships with your audience, because you can segment your list to send more personalized emails.

With social media, you’re at the mercy of the algorithm. Your post might be shown to a small percentage of your followers, and then only if they’re online at the same time you are. You can boost your posts or run ads, but you’re still playing by the rules of the platform.

Email marketing gives you more control and allows you to build a relationship with your audience that goes beyond the occasional like, share, or comment.

Which channel can generate the most leads?

Email marketing and social media marketing are both excellent lead generation channels. However, email marketing tends to generate more leads than social media marketing. This is because email marketing allows you to directly contact your leads and build a relationship with them, whereas social media marketing is more of a indirect way to generate leads.

Use social media as an introduction to new customers

Email is perfect for delivering personalized content, coupons, and updates on new product launches.

Email marketing and social media marketing are both important tools for businesses. They both have their own strengths and weaknesses. Email marketing is good for delivering personalized content, coupons, and updates on new product launches. Social media is good for introductions to new customers and staying in touch with current ones.

Serve your audience with great content that speaks to them

Email marketing has been around for many years, and it’s still one of the best ways to market your business. It’s important to have a solid marketing strategy in place that includes email marketing. The difference between social media marketing and email marketing is that you can use email even if your business doesn’t have an online presence. 

However, with social media, you’ll need to be on sites like Facebook, Twitter and Instagram in order to reach a larger audience. (and you’re typically only going to reach a small perentage of your audience every time you post). If your goal is to grow your brand through content creation, then you’ll want to create the right type of content that speaks directly to your audience on those sites. That way they’ll be more likely to follow you and engage with what you’re saying on those networks.

Move your social media audience to your list

Regardless of how big or small your social media following is today, you’re goal should always be to move that audience over to your email list by using opt-ins.  You may not need an email list right away if you have an already thriving social media following, but even then it’s never too early to start building out this important channel. 

The beauty of an email list is that they allow you to communicate directly with your followers at any time and provide them with valuable information based on their interests. If someone signs up for your email newsletter, they’re giving you permission to reach out to them again in the future with content they’ll find interesting.

If you’re already seeing success on social media, consider which of your posts are performing well and test email opt-ins on those to determine what works best. Keep track of all your results in a spreadsheet so that you can constantly improve and see growth over time and really understand what opt-ins are growing your list the fastest. 

Best opt-ins to grow your email list

Here are the most successful opt-ins to grow your email list: 

· Free trial of your product or service. 

· Exclusive content that can only be accessed via email. 

· Freebies, discounts, and other incentives. 

· Prize in exchange for an email address. 

· Inviting readers to subscribe to a newsletter by offering valuable tips delivered directly to their inbox. 

· Giving your visitors the opportunity to enter a contest for something valuable.

Easy and simple opt-in ideas for your business

Don’t have an opt-in form on your website yet? No problem! Here are a few easy ways to get started and start growing your list with very little effort. 

· Requiring email opt-in to view certain pages on your website (like pricing pages)

· Popup opt-in with a discount code

· Simple header or footer opt-in to get on your list

These simple ways of setting up on opt-in have proven to be really successful and don’t require much work to set up. 

Segment your email list subscribers 

One thing I love about having a large email list is making it possible to have my subscribers opt-in for specific segments within my list. If someone only wants to be notified on upcoming sales, I have a segmentation for that. Maybe they want to be the first to know about upcoming resources and freebies, they get added to a new segment. Allowing self-segmentation allows my audience to opt-in to get specific emails and only receive the content they want. 

And always, always include a compelling reason to sign up. Make it clear to your visitors what they’re going to get by subscribing. If you plan on sending out a regular newsletter, state how often that newsletter will arrive and offer a few examples of what it will contain.

Top platforms for email marketing

Email marketing is still one of the most effective ways to reach your customers but it can be overwhelming to find a platform that fits your needs. There’s a lot of different options out there ranging from Mailchimp, Convertkit, Mailerlite, Activecampaign and my personal favorite Flodesk. 

With so many options, it can be hard to decide which platform will work best for your business. While some are simple drag-and-drop email campaigns, others have a lot more features that allow you to do things like create landing pages and track sales funnels.

I’ve used Flodesk for years and absolutely love it for my business. 

Many businesses are now trying to use email marketing as a way to grow their audience, rather than relying solely on social media. After all, social media can only get you so far. But when it comes down to it, which marketing strategy will work better for your business: social media or email marketing? The answer really depends on what kind of business you’re running and the goals that you have in mind.

Email marketing has been around much longer than social media marketing, and while it may not be as flashy, it’s still one of the most effective ways to promote your business. You need to devote a lot of time and resources to social media marketing, but you can get started right away with email marketing. 

Email marketing will allow you to reach customers who are already interested in your product or service. You’re also able to keep track of which emails work best so that you can send more like them in the future. With social media, on the other hand, there’s no way of knowing if people are seeing your posts unless they interact with them.

In the end, what’s most important is that you focus on creating a well-rounded marketing strategy. Email marketing and social media marketing are two of the most popular ways of reaching out to customers online. It’s important to have a well-rounded marketing strategy so that you can reach your audience in different ways.  That’s why it’s not an either/or situation when it comes to email marketing vs social media marketing – they should both be part of any comprehensive digital marketing campaign. 

Overview: Performance Statistics

It’s no secret that social media has taken over as the number one platform for marketing. In fact, according to Statista, social media platforms have 2.46 billion active users worldwide.

Email marketing, on the other hand, is still going strong. In 2017, there were 3.7 billion email users worldwide. By 2020, that number is expected to grow to 4.1 billion.

So, which one should you use for your business? The answer, of course, is both.

Here’s a look at some email marketing vs social media performance statistics for 2018.

Email Marketing

• Open rate: 20.81%

• Click-through rate: 2.78%

Social Media

• Engagement rate: 1.73%

As you can see, email marketing has a higher open rate and click-through rate than social media. However, social media has a higher engagement rate.

Both email marketing and social media are important for your business. Email marketing is a great way to reach your customers directly, while social media is a great way to engage with your customers.

One Area Where Social Does Come Ahead

Social media platforms allow you to easily interact with your customers in a way that email simply cannot match. Customers can like, share, comment, and even direct message you on social media, which helps to create a more personal connection.

Email marketing still has its place in a solid marketing strategy, but it should be used in tandem with social media for the best results. Both email and social media allow you to reach a wide audience with your marketing message, but social media offers the added benefit of engagement. If you can get customers interacting with your brand on social media, you’re more likely to create a lasting relationship that will lead to continued business.

Social Media Marketing Vs. Email Marketing: Pros & Cons

Email marketing and social media marketing are two very different beasts. As a business owner, you need to decide which one is right for you and your products or services. Here are some pros and cons of each to help you make your decision.

Email marketing is great for building relationships with your customers. You can send out regular updates, special offers, and coupons to keep them coming back. It’s also fairly easy to set up and track results.

Social media marketing is a great way to reach a large audience with little effort. You can post updates, special offers, and coupons on your social media pages and watch as your followers share them with their friends.

However, social media marketing can be very unpredictable. It’s hard to know when your posts will take off and when they will flop. And, if you don’t have a large following to begin with, it can be difficult to get your social media marketing campaign off the ground.

Final Conclusion on Social Media Marketing vs Email Marketing

In general, email marketing is more effective than social media marketing because it allows you to directly target your audience with a personalized message. With social media marketing, your message is more likely to get lost in the noise. For me theres a clear winner based on the points listed below.

1. You Own Your List of Subscribers

Email marketing is permission-based, meaning that people have given you permission to email them by opting in to your list. This makes it much harder for social media platforms to shut you down or for competitors to swoop in and poach your list. You also have more control over how you communicate with your subscribers. Email marketing allows you to build a relationship with your list, segment your list, and personalize your communications.

Social media platforms, on the other hand, do not give you ownership of your followers. The platform can shut down your account at any time, or a competitor can come in and try to poach your followers. You also have less control over how you communicate with your followers on social media. With email marketing, you can segment your list and send highly targeted, personalized communications.

2. You Get a Higher ROI with email marketing

Email marketing has a higher return on investment (ROI) than any other form of marketing—3800% on average, according to Campaign Monitor. That’s because it’s easy to set up, track, and test different email campaigns, and email is still the preferred method of communication for most people. You’re In Control of the message with email marketing, you own the list of subscribers, and you control the content of the messages you send them.

That’s not the case with social media. The platforms may change the way they display your content, or they may delete it altogether if they don’t like what you’ve posted. You don’t need to spend as much time on email marketing. Email marketing is a relatively passive form of marketing. You can automate a lot of the work, and once you have a system in place, it doesn’t take a lot of time to maintain. You can set up automated messages to go out to new subscribers, and you can also send out regular newsletters and other email content without having to create each message from scratch every time. Social media, on the other hand, is much more time-consuming.

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3. You Don’t Have to Compete with Algorithms

Another big advantage that email has over social media is that you don’t have to compete with algorithms. When you post something on social media, it’s not guaranteed that your followers will see it. In fact, unless you pay to promote your post, there’s a good chance that only a small percentage of your followers will see it. On the other hand, when you send an email, it will go directly to your subscribers’ inboxes. You don’t have to worry about whether or not your message will be seen.

4. Organic reach is far better with email marketing

You’re able to segment your email list to send highly relevant, targeted content to a specific group of people, which leads to higher engagement and conversion rates.

The Takeaway

In the world of digital marketing, there is a lot of debate about which platform is better for promoting your business: email marketing or social media marketing. Both have their pros and cons, but in general, email marketing is more effective for building relationships with customers, while social media marketing is better for promoting your brand and reaching new customers.

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