I could list a million good reasons why we started a farm. And on any given day, you might hear me say something different. The desire to grow our own food. To teach our children the rhythm of the seasons. To live more slowly, more intentionally.

But if I’m being honest, and I always try to be, it all comes back to one thing; Connection.

Not the kind that requires a password or shows up with a notification bubble. But the kind that’s felt in your bones when your hands are in the soil. The kind that appears quietly at sunrise, when you open the coop and let the chickens step into the morning light. The kind that doesn’t rush or ping or shout. The kind of connection we were always meant to have.

In today’s world, it’s easy to forget that kind of living even exists. We’re constantly tapped in. To the news. The noise. The opinions. The grief of the world, delivered in headline-sized pieces, stacked like bricks we carry in our pockets. Some days, it feels like too much to hold.

And maybe that’s why this shift happened slowly at first, and then all at once. A quiet turning away from scrolling and refreshing. A soft return to something more grounded. Something real.

That’s why we started a farm.

Not because we thought we’d be perfect at it. Not because we had farming in our family history. But because the world felt too loud, and this felt like a way to come home to ourselves.

Where the Online World Ends and the Dirt Begins

Ironically, much of my work lives online. I run digital businesses I love. I get to help other women chase dreams, build something meaningful, and create income in ways that support their lives. But working online also means I’m plugged in more than I want to be most days.

Some days, the tension is real. I’ll be in the middle of writing something that matters to me, and then a breaking news alert pops up. Or I log in to check analytics and find myself lost in a sea of content I never asked to see.

So while I haven’t left the online world, and I probably never will, I’ve found something that balances it a little better.

The farm.

It’s the garden that grows whether or not I post. The chicken that need feeding no matter what time my meeting ends. The wildflower seedlings that push through the earth without permission or performance. They remind me that growth can be slow, steady, and unseen.

Here, I don’t measure success by clicks or views. I measure it by how many eggs we gather. How many weeds we pulled. How many meals we made from scratch.

And in some quiet way, this work that rarely gets seen by anyone else is the work that fills me the most.

The Sacred in the Small Things

There’s something sacred about ordinary labor. It’s easy to dismiss it until you’ve lived it. Until you’ve eaten the tomatoes you grew yourself. Until you’ve cut enough firewood to last you through the winter. Until you’ve spent a Saturday knee-deep in the garden, hands covered in soil, sun-kissed by the sun.

I think we all do this in our own way. For me, it’s my website. No matter how many other things are on my to-do list, I always find myself going back to tweak, rearrange, or rewrite something on there. It doesn’t matter that it’s already functional or that the last update was just a week ago. Something about it keeps pulling me back in.

Maybe it’s because Showit makes it so easy. Maybe it’s my creative brain trying to convince me that it’s a “productive” use of time. Or maybe, deep down, it’s because perfecting it feels safer than moving forward.

The funny thing is, in every other area of my business, I’m usually great at staying focused. I love crossing things off a list. I love building systems that keep me moving. I don’t often get stuck in indecision.

But when I talk to friends or clients, I’ve realized this is something a lot of people struggle with. The difference is, most of the time, they don’t even realize they’re stuck.

They just keep going back to the same task over and over, telling themselves it’s not ready yet. That one more tweak will make it better. That with a little more time, it’ll finally feel right.

As someone who’s wired to move forward, I wanted to understand this better. Because if so many smart, capable women are getting caught in this loop… what’s really going on?

Is This You, Too?

Have you ever reopened a finished project just to fix “one more thing” (or worse re-do the whole dang thing just because)?
Do you find yourself constantly reworking content, offers, emails, or designs you’ve already marked as done?
Are you waiting for the moment when it finally feels perfect enough to share?

You’re not the only one.

What you might not realize is that what feels like fine-tuning can actually be a form of resistance. It’s perfectionism in a cozy sweater. It’s fear pretending to be focus. And it might be holding you back more than you think.

In this post, I want to unpack why we get stuck in this loop, how it quietly chips away at our progress, and the mindset shift that helped me finally break free from it.

A 2022 study published in the Journal of Behavioral Decision Making found that over-analyzing decisions leads to more stress, lower confidence, and reduced satisfaction. Even when the outcomes are better. Which means the more you go back to something, the less peace you’re likely to feel about it.

Let’s change that.

Why We Keep Going Back

It might seem like a small thing, but the tendency to revisit a task over and over can seriously slow your growth as an entrepreneur. And most of the time, it isn’t about the task itself.

Here’s what might actually be going on:

There was a time in my business when I believed I needed to be everywhere, all the time. Posting daily on Instagram, replying to comments within minutes, managing busy Facebook groups… the social media hustle was nonstop. And truthfully? It was exhausting. Most business owners (including me at some point in the past) hope to grow a bigger audience on social media. They think, their sales will increase, launches will sell out, and all their marketing problems will be solved.

But something happened. I started looking closer at where my sales were actually coming from. The analytics behind my business. And surprise, it wasn’t social media.

Are Followers Really the Key to Success?

Have you ever felt like your success is tied to your follower count? Like if your social media presence doesn’t blow up, then your offers won’t either? Or you think that those that have the massive followers on social media, somehow know how have an easier time to create sold out offers?

What if I told you that the most successful launches I’ve ever had came from email lists with fewer than 1,000 people?

And what if the key to a sold-out offer wasn’t more visibility, but deeper connection?

This post will walk you through how I’ve built some of my best sale days and offers without relying on social media and how you can too. You’ll learn the tools I use (spoiler: email lists and Pinterest play a big role), the mindset shifts that helped me stop chasing followers, and why sustainable marketing always wins.

Why Smaller Email Lists Can Outperform Big Followings

Here’s the thing. Social media is loud, crowded, and constantly changing. One algorithm shift can tank your reach. One viral post doesn’t always translate into sales. But building your own list? That’s an asset you own.

Your email list is the only direct line you have to your audience without any middlemen. You’re not at the mercy of an app deciding whether or not your content is shown. You hit send, and it lands in their inbox.

And guess what? You don’t need 10,000 people to make a living. You probably just need 100 solid customers or clients.

Let’s Do the Math: You Don’t Need 10,000 Followers

Let’s break it down for a second. If you have an offer that’s $200 and 50 people buy, that’s $10,000. If it’s $500 and 20 people buy, that’s the same. Most of us don’t need a massive audience. We just need the right people in our corner.

When you start seeing your goals in numbers instead of followers, things get a lot clearer. You realize that what you’re building is possible and within reach.

How I Shifted from Social to Sustainable Marketing

Over the years, I started paying attention to the backend. I noticed that my evergreen blog content, optimized for SEO and paired with Pinterest traffic, was driving more consistent sales than anything I did on social media.

At first, it felt strange to pull back from platforms that had helped me grow. Social media was how I built my early audience. But I also knew I was tired. Tired of chasing visibility. Tired of feeling behind. I wanted strategy over noise. I wanted long-term growth instead of temporary wins.

So I pivoted.