MOST RECENT

Let me set the scene: itā€™s 6:30 a.m., the house is still quietā€¦ for about five more minutes. My coffee is brewing, my brain is starting to boot up, and Iā€™m savoring the calm before the beautiful chaos begins. But hereā€™s the thing ā€“ working from home as a mom? Itā€™s not all pretty desks and filtered Instagram moments. Itā€™s snack requests and client emails, homeschool lessons and laundry piles, and a whole lot of figuring it out as I go.

Iā€™ve been working from home for over a decade, and let me tell you, itā€™s been a ride. Thereā€™s been a lot of trial and error, a lot of spilled coffee and missed deadlines, and a lot of growthā€¦ both for me and my kids. Our current routine? Itā€™s what works right now (emphasis on “right now”), but trust me, itā€™s been through many iterations over the years.

Mornings: The Calm Before the Storm

Our day kicks off around 6:30 a.m. because, in our house, we raise early risers. (I haven’t figured out to get them to sleep past 7). The coffee gets poured, the little ones start stirring, and by 7:00, weā€™re in full swing. Breakfast happens somewhere between pancakes and chaos, and by 8:00, my husband heads to his barn office for work. Yes, he has a sanctuary of peace out there while I hold down the fort inside.

My older two kids, 16 and 12, head upstairs to the homeschool room to dive into their lessons. Theyā€™ve reached that beautiful age where theyā€™re largely independent, but the little ones? My 4- and 5-year-olds are my shadow. My little sidekicks. Theyā€™re in the magnet tile phase right now (bless those colorful little lifesavers), so Iā€™ll tidy up the house while they build elaborate towers thatā€¦ inevitably collapse.

Iā€™ve learned a little trick: starting the day with a clean slate makes everything feel lighter. Beds made, laundry started, counters wiped down. Iā€™d love to sit down with my coffee first thing in the morning, but trust me, having a tidy house sets the tone for a better day.

Mid-Mornings: Controlled Chaos

By mid-morning, weā€™re usually knee-deep in all the things. The little ones might be helping me collect eggs from the chickens (a favorite task) or chopping veggies for lunch. Is it faster if I do it myself? Sure. But seeing their little faces light up when theyā€™re “helping” makes the extra time worth it.

Around 10:30, Iā€™ll try to sneak in a little work. Keyword: try. Whether itā€™s answering emails, writing, or planning projects, itā€™s usually done in five-minute increments between snack requests and sibling disputes. But thatā€™s just part of it. The workday looks different when youā€™re a mom, and thatā€™s okay.

Lunch Breaks and Reset Moments

We pause for lunch at 12:00, and by then, the older kids are finishing up their homeschool work and getting ready to head to the horse farm. Itā€™s their happy place, and honestly, Iā€™m grateful they have it. The house quiets down for a bit, and I take the chance to reset ā€“ clean up the kitchen (again), play with the little ones, and maybe even sit down for a moment.

Afternoons are when I get the bulk of my work done. Iā€™ll set up at the dining room table with my laptop while the little ones play or nap. Itā€™s never uninterrupted, but itā€™s my most productive stretch of the day. Deadlines are met in between building block towers and making yet another round of snacks. This is the season Iā€™m in, and Iā€™ve learned to embrace the ebb and flow.

Evenings: Family Time and Fitness

By 4:00, we start prepping dinner together. The little ones love to help, so Iā€™ll hand them simple tasks like stirring or setting the table. One of their favorite things to play is that we’re running a restaurant, so I try to give it my best shot at running my very own Hell’s Kitchen.

My husband wraps up his workday by 5:00, the older kids return from the farm, and we all sit down for dinner. Itā€™s my favorite part of the day ā€“ a chance to connect, laugh, and hear about everyoneā€™s day.

Our evenings usually end at the gym. Itā€™s a non-negotiable for us as a family. The kidsā€™ play area is a dream for the little ones, and my husband and I get time to focus on fitness and unwind. Weā€™ll squeeze in a treadmill run and end the night relaxing in the hot tub. By the time weā€™re back home, itā€™s 8:00, and bedtime for the little ones is in full swing.

The Truth Behind the Instagram Grid

Hereā€™s the thing: working from home as a mom isnā€™t glamorous. My days donā€™t look like an Instagram highlight reel, and Iā€™ve come to accept that. Most days, Iā€™m juggling too much, feeling stretched thin, and wondering if Iā€™m doing enough. But then, there are momentsā€¦ the quiet bedtime snuggles, the impromptu dance parties, the “I love you, Mom” that makes everything worth it.

I remind myself often: this is a season. One day, the little ones wonā€™t need me every minute. One day, the house will stay clean. One day, there will be uninterrupted hours for work. But today, Iā€™ll take the chaos, the noise, and the beautiful mess because I know Iā€™ll miss it when itā€™s gone.

If thereā€™s one thing Iā€™ve learned, itā€™s this: give yourself a little grace. Every familyā€™s rhythm is different, and what works for me might not work for you. Thatā€™s okay. The beauty of working from home is the freedom to create a life that fits your values, your passions, and your familyā€™s needs.

So, to my fellow moms juggling work, kids, and life: youā€™re doing enough. Give yourself credit for the big wins and the small ones, and remember that the messy moments are often the most meaningful. And if youā€™re still figuring it out? Welcome to the club. We all are.

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Working from Home as a SAHM

Let me set the scene: itā€™s 6:30 a.m., the house is still quietā€¦ for about five more minutes. My coffee is brewing, my brain is starting to boot up, and Iā€™m savoring the calm before the beautiful chaos begins. But hereā€™s the thing ā€“ working from home as a mom? Itā€™s not all pretty desks and filtered Instagram moments. Itā€™s snack requests and client emails, homeschool lessons and laundry piles, and a whole lot of figuring it out as I go.

Iā€™ve been working from home for over a decade, and let me tell you, itā€™s been a ride. Thereā€™s been a lot of trial and error, a lot of spilled coffee and missed deadlines, and a lot of growthā€¦ both for me and my kids. Our current routine? Itā€™s what works right now (emphasis on “right now”), but trust me, itā€™s been through many iterations over the years.

Mornings: The Calm Before the Storm

Our day kicks off around 6:30 a.m. because, in our house, we raise early risers. (I haven’t figured out to get them to sleep past 7). The coffee gets poured, the little ones start stirring, and by 7:00, weā€™re in full swing. Breakfast happens somewhere between pancakes and chaos, and by 8:00, my husband heads to his barn office for work. Yes, he has a sanctuary of peace out there while I hold down the fort inside.

My older two kids, 16 and 12, head upstairs to the homeschool room to dive into their lessons. Theyā€™ve reached that beautiful age where theyā€™re largely independent, but the little ones? My 4- and 5-year-olds are my shadow. My little sidekicks. Theyā€™re in the magnet tile phase right now (bless those colorful little lifesavers), so Iā€™ll tidy up the house while they build elaborate towers thatā€¦ inevitably collapse.

Iā€™ve learned a little trick: starting the day with a clean slate makes everything feel lighter. Beds made, laundry started, counters wiped down. Iā€™d love to sit down with my coffee first thing in the morning, but trust me, having a tidy house sets the tone for a better day.

Mid-Mornings: Controlled Chaos

By mid-morning, weā€™re usually knee-deep in all the things. The little ones might be helping me collect eggs from the chickens (a favorite task) or chopping veggies for lunch. Is it faster if I do it myself? Sure. But seeing their little faces light up when theyā€™re “helping” makes the extra time worth it.

Around 10:30, Iā€™ll try to sneak in a little work. Keyword: try. Whether itā€™s answering emails, writing, or planning projects, itā€™s usually done in five-minute increments between snack requests and sibling disputes. But thatā€™s just part of it. The workday looks different when youā€™re a mom, and thatā€™s okay.

Lunch Breaks and Reset Moments

We pause for lunch at 12:00, and by then, the older kids are finishing up their homeschool work and getting ready to head to the horse farm. Itā€™s their happy place, and honestly, Iā€™m grateful they have it. The house quiets down for a bit, and I take the chance to reset ā€“ clean up the kitchen (again), play with the little ones, and maybe even sit down for a moment.

Afternoons are when I get the bulk of my work done. Iā€™ll set up at the dining room table with my laptop while the little ones play or nap. Itā€™s never uninterrupted, but itā€™s my most productive stretch of the day. Deadlines are met in between building block towers and making yet another round of snacks. This is the season Iā€™m in, and Iā€™ve learned to embrace the ebb and flow.

Evenings: Family Time and Fitness

By 4:00, we start prepping dinner together. The little ones love to help, so Iā€™ll hand them simple tasks like stirring or setting the table. One of their favorite things to play is that we’re running a restaurant, so I try to give it my best shot at running my very own Hell’s Kitchen.

My husband wraps up his workday by 5:00, the older kids return from the farm, and we all sit down for dinner. Itā€™s my favorite part of the day ā€“ a chance to connect, laugh, and hear about everyoneā€™s day.

Our evenings usually end at the gym. Itā€™s a non-negotiable for us as a family. The kidsā€™ play area is a dream for the little ones, and my husband and I get time to focus on fitness and unwind. Weā€™ll squeeze in a treadmill run and end the night relaxing in the hot tub. By the time weā€™re back home, itā€™s 8:00, and bedtime for the little ones is in full swing.

The Truth Behind the Instagram Grid

Hereā€™s the thing: working from home as a mom isnā€™t glamorous. My days donā€™t look like an Instagram highlight reel, and Iā€™ve come to accept that. Most days, Iā€™m juggling too much, feeling stretched thin, and wondering if Iā€™m doing enough. But then, there are momentsā€¦ the quiet bedtime snuggles, the impromptu dance parties, the “I love you, Mom” that makes everything worth it.

I remind myself often: this is a season. One day, the little ones wonā€™t need me every minute. One day, the house will stay clean. One day, there will be uninterrupted hours for work. But today, Iā€™ll take the chaos, the noise, and the beautiful mess because I know Iā€™ll miss it when itā€™s gone.

If thereā€™s one thing Iā€™ve learned, itā€™s this: give yourself a little grace. Every familyā€™s rhythm is different, and what works for me might not work for you. Thatā€™s okay. The beauty of working from home is the freedom to create a life that fits your values, your passions, and your familyā€™s needs.

So, to my fellow moms juggling work, kids, and life: youā€™re doing enough. Give yourself credit for the big wins and the small ones, and remember that the messy moments are often the most meaningful. And if youā€™re still figuring it out? Welcome to the club. We all are.

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Your Business Isnā€™t for Everyone (And Thatā€™s Ok!)

Thereā€™s a moment every entrepreneur facesā€”that sinking feeling when someone leaves a negative comment, sends a hurtful message, or unsubscribes from your email list. Itā€™s hard not to take it personally. After all, you pour your heart and soul into your business, and when someone doesnā€™t resonate with it, it can feel like a rejection of who you are.

But hereā€™s the truth: Your business isnā€™t for everyone. And thatā€™s not just okayā€”itā€™s a good thing.

The sooner you realize that there will be people who donā€™t need, want, or even like what you create, the sooner you can stop wasting your time on the wrong audience. Instead, you can focus your energy on serving the people who love what you do and canā€™t wait to hear from you.

Letā€™s explore why trying to please everyone is a trap and how embracing the mindset of ā€œLet themā€ can transform your business.

Why You Canā€™t (and Shouldnā€™t) Please Everyone

Think about itā€”there are nearly 8 billion people in the world. The odds of you creating a product, service, or business thatā€™s the perfect fit for everyone? Zero.

No matter how incredible your offer is, there will always be people who donā€™t need it, donā€™t want it, or simply donā€™t like it. And thatā€™s not a reflection of your worth or the quality of your work. Itā€™s just life.

We all have different tastes, preferences, and needs. Some people will love what you do. Others wonā€™t. The key is to focus on the ones who do.

Because hereā€™s the thing: For every person who unfollows, unsubscribes, or leaves a negative comment, there are dozens more who are excited about what you have to offer. The ones who are quietly cheering you on, clicking your links, and waiting for your next launch.

Theyā€™re the people you started your business for.

The Power of ā€œLet Themā€

When you start to feel discouraged by criticism or rejection, try adopting this simple mindset: Let them.

  • Someone doesnā€™t like your business? Let them.
  • They donā€™t agree with your pricing? Let them.
  • They have something negative to say? Let them.

This mindset is something author Mel Robbins talks about in her book Let Them Theory (which I highly recommend). She shares how embracing the idea of ā€œLet themā€ can be a powerful way to protect your energy and focus on what truly matters.

Mel reminds us that we canā€™t control how others perceive us or react to what we do. What we can control is how we show up and who we choose to give our attention to. So, when someone criticizes your work or doesnā€™t see your visionā€”let them. When someone doesnā€™t support your business or understand your passionā€”let them.

Itā€™s not your job to convince everyone to love what you do. Your job is to show up for the people who already doā€”the ones who see your value, resonate with your message, and are excited to be part of your community.

The ā€œLet themā€ mindset isnā€™t about dismissing feedback or ignoring opportunities to improve. Itā€™s about recognizing that you canā€™t be everything to everyone, and thatā€™s perfectly okay.

Why Itā€™s Time to Stop Wasting Time on the Wrong Audience

One of the biggest mistakes entrepreneurs make is spending too much time trying to win over people who arenā€™t a good fit. Maybe itā€™s the stranger who leaves a nasty comment on social media or the potential client who ghosts you after asking for your pricing.

Itā€™s tempting to chase after them, to explain yourself, to try to prove your worth. But that energy? Itā€™s better spent elsewhere.

Instead of focusing on the naysayers, put your time and energy into:

  • Nurturing your loyal customers.
  • Creating content that speaks to your ideal audience.
  • Building relationships with the people who do get it.

When you let go of the need to please everyone, you create space to grow a business that truly reflects who you are and what you stand for.

The Freedom of Embracing Your True Audience

When you stop trying to appeal to everyone, something magical happens: You start to attract the right people.

These are the customers who see your value. The ones who share your values. The ones who tell their friends about you, leave glowing reviews, and stick with you through the ups and downs.

Your true audience doesnā€™t need convincing. Theyā€™re already sold on who you are and what you do. And when you focus on them, your business starts to feel lighter, more aligned, and more fulfilling.

What Happens When You Embrace ā€œLet Themā€

Letting go of the need to please everyone doesnā€™t mean you wonā€™t face criticism or rejection. You will. But when you adopt the ā€œLet themā€ mindset, you stop letting those moments derail you.

Hereā€™s what happens when you embrace this approach:

  • You feel more confident in your decisions.
  • You spend less time worrying about negative feedback.
  • You create stronger connections with your ideal audience.
  • You have more energy to focus on what truly matters.

And most importantly, you start to build a business that feels authentic and aligned with your values.

Your Business Isnā€™t for Everyone (And Thatā€™s the Point)

You didnā€™t start your business to please the world. You started it because you have something special to share. You started it because you knew there were people out there who needed exactly what you have to offer.

So, the next time you get a negative comment or feel the sting of rejection, remind yourself of this:

For every one person who doesnā€™t get it, there are a dozen more who do.

Stop wasting time trying to convince the wrong people. Instead, pour your heart into serving the ones who already see your value.

Because your business isnā€™t for everyoneā€”and thatā€™s a very good thing.

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How I Built a Business That Puts Family First

Sixteen years ago, when my daughter came into the world, I made a decision that would shape my life forever: I wanted to be a stay-at-home mom. It wasnā€™t a glamorous dream or a grand career planā€”it was a deep, heartfelt wish to be present for her first steps, her first words, and all the little moments in between.

Back then, we didnā€™t have much. My husband worked full-time to make sure I could stay home with her, and I did what I could to bring in a little extra money from home. I wasnā€™t chasing millions or dreaming of running a big business. I was simply trying to find a way to contribute while keeping my family at the center of everything.

I had no idea, in those early days, that the small steps I was taking would eventually turn into a business that would change our lives. And I had no clue that my desire to put family first would become the foundation of everything I built.

The Early Days: Building a Business with a Baby on My Hip

I started my business during nap times and late nights. It was slow at firstā€”small orders, little wins here and there. But every little bit helped. My husband and I were a team, figuring it out together. He worked long hours at his job, and I worked at home, juggling diapers, dishes, and deadlines. Even today, I’m writing this article with a toddler on my lap.

It wasnā€™t easy. There were moments of doubt, times when I wondered if I was doing enough. But every time I questioned myself, I looked at my daughter and reminded myself why I was doing it. I wasnā€™t building a business to get rich or to impress anyoneā€”I was building a business to support the life we wanted.

And slowly but surely, it grew.

When the Business Took Off (and Life Changed Again)

When my business finally took off, it gave us something we never expected: freedom.

It allowed my husband to quit his job and pursue his own passions. It allowed us to travel as a family, to explore the world together. It gave us the flexibility to homeschool our children and design a life that aligned with our dreams.

Some years, that looked like living barefoot in Hawaii. Today, it looks like raising our kids on a farm in the countryside of New England. Each chapter has been different, but the common thread has always been this: our business supports our life, not the other way around.

Balancing Business and Motherhood

Being a mom is the most important job I have. It always has been, and it always will be. But running a business while homeschooling four kids isnā€™t exactly a walk in the parkā€”especially when two of those kids are high-energy boys, ages five and four.

Some days, it feels impossible to get everything done. There are messes to clean, meals to make, lessons to teach, and work to do. And Iā€™ll be honestā€”there are days when I feel like Iā€™m falling behind in my business.

But I remind myself of this: my kids will only be this little for a short time.

These momentsā€”sitting around our big dining room table, cooking meals together, reading stories before bedā€”are moments Iā€™ll never get back.

Having two older kids, now 16 and 12, is a daily reminder of how quickly these years fly by. One day, the house will be quieter. The table wonā€™t be as full. And when that day comes, I want to look back and know that I was fully present for this chapter of my life. There will be plenty of years to work harder in my business.

Giving Myself Grace to Move at My Own Pace

In the early years of my business, I moved fast. I was driven by the excitement of growth and the thrill of new opportunities. But as my family grew, I realized that pace wasnā€™t sustainable.

Now, I give myself grace to slow down when I need to. I remind myself that itā€™s okay if my business doesnā€™t grow as quickly as it used to. Itā€™s okay if Iā€™m not launching new products every month or hitting every goal on my list.

Because the truth is, Iā€™m doing something remarkableā€”Iā€™m running a business while raising four kids.

Designing a Life That Aligns with Our Values

One of the greatest gifts our business has given us is the ability to design a life that aligns with our values. Homeschooling, for example, wasnā€™t something we planned from the start. But as our business grew, it became a natural choice for us. It gave us the freedom to spend more time together as a family and to teach our kids in a way that feels right for us.

And while it hasnā€™t always been easy, itā€™s been worth it.

I think back to those early days, sitting at that dining room table (though it was in a different house back then), dreaming about what life could be. I couldnā€™t have imagined then what our life would look like now. But Iā€™m so grateful for the choices we madeā€”to put family first, to build a business that supports our life, and to embrace the freedom that comes with working for ourselves.

Looking Ahead: Excitement for the Future

Even though Iā€™ve been running my business for over 16 years, I still feel like Iā€™m just getting started. Thereā€™s so much more I want to do, so many people I want to help, so many more business ideas I want to build with my husband, and so many dreams I want to chase.

But I know that the foundation of everything I do will always be this: my family comes first.

Iā€™ve made a pretty amazing income doing what I love over the years. Iā€™ve helped hundreds of other entrepreneurs. Iā€™ve built a life that allows me to work from home, raise my kids, and be fully present for the moments that matter most. And I can only imagine what Iā€™ll get done in the future, once these wild toddler years settle down.

For now, though, Iā€™m exactly where Iā€™m meant to beā€”running a business, running after toddlers, raising my kids, and building a life that puts family first.

If thereā€™s one thing Iā€™ve learned over the years, itā€™s this: Your business should be a tool that enhances your life, not something that takes over it.

Itā€™s easy to get caught up in the hustle, to feel like youā€™re never doing enough, to compare your journey to others. But at the end of the day, what matters most is the life youā€™re building and the moments youā€™re creating at home.

So, give yourself grace. Move at your own pace. And remember that itā€™s okay to prioritize your family, your well-being, and your values.

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Iā€™m Not an Expert ā€” Iā€™m Just Like You

Thereā€™s a little voice that whispers to so many of us when we see someone succeed: They must have it all figured out. But let me tell you somethingā€”after 16 years of running my own business, Iā€™ve never felt like Iā€™ve reached some magical level of expertise. And honestly? Iā€™m learning to be okay with that.

Iā€™m not interested in being an expert. Iā€™ve always seen myself as a fellow entrepreneur on this journey, figuring things out as I goā€”just like you. Thereā€™s something beautiful about embracing the process of learning, growing, and evolving without ever feeling the pressure to know it all. Let me share why showing up as our real, imperfect selves is the most powerful way to connect and grow.

We live in a world that idolizes the idea of the ā€œexpert.ā€ Thereā€™s this constant pressure to prove ourselves, to showcase our credentials, to present a polished version of who we are. But hereā€™s what Iā€™ve learned:

No oneā€”no matter how successfulā€”has it all figured out.

Sure, there are things Iā€™m really, really good at. There are systems Iā€™ve mastered and strategies that have worked wonders for me. But for every strength, there are also areas where Iā€™m still learning, still growing, and still figuring things out.

And those so-called experts we see on social media? Theyā€™re figuring things out too. They might not always show it, but the truth is that weā€™re all a work in progress. The learning never ends.

Iā€™ve always felt more like the underdog. The odd one out. Maybe it’s the middle child in me. Even in my biggest moments of success, Iā€™ve carried that feeling with meā€”that Iā€™m just someone who decided to show up, give it a shot, and figure it out along the way.

And you know what? Thatā€™s what I love most about the work I do today.

I donā€™t want to be someone who stands on a stage, looking down at others with a ā€œI know bestā€ attitude. I want to be someone who walks alongside you. Someone who gets what itā€™s like to dream big, to stumble, to pivot, and to try again.

Because thatā€™s what entrepreneurship isā€”itā€™s showing up, messy and imperfect, with a willingness to learn and grow.

Think about the people you connect with most. Are they the polished, flawless influencers who seem to have it all together? Or are they the ones who let you see behind the curtainā€”the ones who share their struggles, their lessons, and their human moments?

Authenticity resonates. Imperfection connects.

Whether youā€™re in the early stages of starting your business or ten years in and trying something new, we all share one thing in common: weā€™re figuring it out as we go.

Itā€™s easy to look at others and assume they have a roadmap that we donā€™t. But hereā€™s the truthā€”none of us have a perfect map. We have ideas, experiences, and lessons learned, but the path is unique for each of us. When we let go of the pressure to be an expert, we create space to:

  • Be curious and open to new ideas.
  • Embrace mistakes as part of the process.
  • Connect with others on a human level.

And when we show up as we areā€”without the need to prove we have it all togetherā€”we give others permission to do the same.

If Iā€™ve learned anything in my years of entrepreneurship, itā€™s that the most meaningful connections happen when we show up as our real selves.

I started my business because I loved the work. I loved connecting with people, sharing stories, and creating something meaningful. From my early days of being a photographer and connecting with my clients all the way to the days of building a CRM for business owners and helping them automate their businesses. And while Iā€™ve built a lot of knowledge and experience over the years, I never want to lose that feeling of curiosity and humility.

Iā€™ve found that the most impactful moments in my business havenā€™t come from trying to position myself as an expert. Theyā€™ve come from being real. From sharing my journeyā€”the wins, the losses, and everything in between.

And sometimes, even I need to remind myself just how powerful that can be.

Iā€™m just like you. Iā€™ve had moments of doubt. Iā€™ve made mistakes. Iā€™ve celebrated wins and cried over failures.

I want you to know that you donā€™t need to be perfect to make an impact. You donā€™t need to have it all figured out to start. You donā€™t need to call yourself an expert to offer value.

What you need is a willingness to show up. To share your story.

And thatā€™s more than enough.

The next time you catch yourself thinking, Iā€™m not qualified enough. Iā€™m not an expert. Who am I to do this?ā€”pause. Take a deep breath. And remember: The world doesnā€™t need more experts. It needs more real, imperfect, human stories. It needs you.

You have something valuable to shareā€”not because you have all the answers, but because you have a unique perspective, a story, and someone in the world who needs you to show up.

As the new year starts, one of my biggest goals is to show up more. Somewhere along the way, I started to believe that people only wanted to hear from expertsā€”the polished, put-together voices who seemed to have it all figured out. But Iā€™ve realized thatā€™s simply not true. Itā€™s easy to fall into the trap of thinking what we have to share isnā€™t good enough. But the truth? Maybe our imperfect, real stories are what people connect with most.

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Simplify Your Marketing and Get Better Results

You donā€™t need to be everywhere, doing everything, to see real results in your business. In fact, trying to do too much might be the very thing holding you back. I know, it feels counterintuitiveā€”more marketing should mean more results, right? But hereā€™s the truth: less really can be more.

Simplifying your marketing doesnā€™t mean sacrificing your impact. It means focusing on what works, cutting out what doesnā€™t, and showing up with intention. Letā€™s talk about how to streamline your marketing efforts without losing momentum.

Step 1: Get Crystal Clear on Your Goals

Before you simplify your marketing, you need to know what you’re working toward. Are you trying to grow your email list? Boost website traffic? Increase sales? The clearer you are on your goals, the easier it will be to figure out which marketing efforts are worth your timeā€”and which ones arenā€™t.

Ask yourself:

  • Whatā€™s my #1 priority right now?
  • Where do my best leads or clients currently come from?
  • Which marketing channels bring the most results?

Once you know your goals, you can start cutting back on the things that donā€™t serve them.

Step 2: Focus on the Platforms That Matter

You donā€™t need to be on every social media platform to build a successful business. Itā€™s okay to not be everywhere. Instead, focus on the platforms where your audience actually spends their time.

For example:

  • If your ideal clients love scrolling Instagram, focus your energy there.
  • If youā€™re a service-based business, LinkedIn might be where you shine.
  • Pinterest is perfect for driving long-term website traffic.

Give yourself permission to let go of platforms that arenā€™t delivering results. Itā€™s better to show up consistently on one or two platforms than to be spread thin across five.

Step 3: Repurpose Your Content

Work smarter, not harder. Instead of creating new content from scratch every day, start repurposing what you already have.

Hereā€™s how:

  • Turn a blog post into an email newsletter.
  • Break a long video into short social media clips.
  • Use an Instagram caption as the basis for a LinkedIn post.

Your audience isnā€™t seeing everything you post, so donā€™t be afraid to reuse your best content. Itā€™s not about doing moreā€”itā€™s about making the most of what youā€™ve already done.

Step 4: Automate Where You Can

Automation isnā€™t about replacing the human touch; itā€™s about freeing up your time so you can focus on what really matters.

Here are a few ways to simplify your marketing through automation:

  • Schedule your social media posts in advance.
  • Set up email sequences to nurture new subscribers.
  • Use a CRM to manage client communication.

When you automate repetitive tasks, you have more time to engage with your audience in meaningful ways.

Step 5: Simplify Your Messaging

One of the biggest mistakes I see entrepreneurs make is overcomplicating their messaging. Your audience doesnā€™t need to know everything about your business upfront. They need to know how you can help them.

Simplify your messaging by focusing on these key points:

  • Who you are.
  • What you offer.
  • How it helps your audience.

Keep it clear, concise, and consistent across all your marketing channels. When your message is simple and easy to understand, it resonates more deeply.

Step 6: Batch Your Work

Batching your marketing tasks can save you hours each week. Instead of switching between tasks constantly, dedicate specific blocks of time to focus on one type of work.

For example:

  • Write all your Instagram captions for the week in one sitting.
  • Record multiple videos in one session.
  • Plan your email newsletters for the month in advance.

When you batch your work, youā€™re not starting from scratch every day. Youā€™ll be amazed at how much more you can accomplish in less time.

Step 7: Track What Works (and Let Go of What Doesnā€™t)

You donā€™t need to do everything. You just need to do what works.

Take time to review your analytics and see which marketing efforts are bringing in the most results. Once you know whatā€™s working, double down on those strategiesā€”and let go of the rest.

Hereā€™s what to track:

  • Which social media posts get the most engagement?
  • Which emails have the highest open rates?
  • Which blog posts drive the most traffic?

Simplifying your marketing isnā€™t about doing less for the sake of it. Itā€™s about doing more of what works and cutting out what doesnā€™t.

Step 8: Embrace Progress Over Perfection

Hereā€™s your permission slip to stop aiming for perfection. Your marketing doesnā€™t need to be perfectā€”it needs to be real. Your audience connects with authenticity far more than polished perfection.

Done is better than perfect. Showing up is better than not showing up at all.

The Big Takeaway: Less Really Can Be More

Simplifying your marketing doesnā€™t mean sacrificing your results. It means getting intentional about where you show up, how you show up, and what you share.

Focus on what moves the needle. Let go of what doesnā€™t. And rememberā€”your audience doesnā€™t need you everywhere. They just need you here, showing up in a way that feels real, intentional, and aligned with your goals.

When you simplify your marketing, you create space to do what you love, serve your audience, and grow your business without the overwhelm. And isnā€™t that what weā€™re all after?

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Helping Entrepreneurs Show Up Authentically

I never set out to build a content creation platform. I wasnā€™t dreaming about algorithms or content calendars. But what I was dreaming about? Helping business owners like you step out of the endless hustle and finally feel seen, heard, and connected to their audienceā€”without burning out.

Because if weā€™re being honest, showing up online can feel exhausting. Trying to balance family life, work responsibilities, and the constant pressure to post fresh, engaging content? Itā€™s a lot. And I know that struggle firsthand.

Thatā€™s why I started Wordsmith.

The Heart Behind Wordsmith

As a mom of four who homeschools, I get how chaotic life can be. The never-ending to-do lists. The constant tug between family and business. The desire to be present with your kids while also chasing your dreams. Itā€™s a delicate danceā€”and itā€™s easy to feel like youā€™re failing at both.

I started Wordsmith because I saw too many incredible business owners struggling to show up online. They had powerful stories to share, services that could genuinely help people, and products that deserved to be seen. But they were stuck. Stuck on what to say, how to say it, or where to even begin.

It broke my heart to see women working so hard to build their businesses, only to feel invisible because they didnā€™t know how to share their message in a way that felt authentic.

I knew there had to be a better way.

How I Make a Difference with Wordsmith

At its core, Wordsmith is about helping women entrepreneurs show up authenticallyā€”in their own voice, on their own terms.

When I first launched Wordsmith, it was just me, sitting at my kitchen table, writing my heart out. I created pre-written captions that business owners could use as-is or customize to fit their brand. And guess what? It worked. We could barely keep up with demand.

But as Wordsmith grew, I realized we could do even more.

Now, with the help of a passionate team and the latest AI technology, weā€™re empowering entrepreneurs to create on-brand content faster and more efficiently than ever before. Wordsmith doesnā€™t just give you templates; it gives you the tools to make your content truly yours.

We help you:

  • Find your unique voice and brand style.
  • Create content that feels natural and genuine.
  • Show up consistently without feeling overwhelmed.
  • Save time so you can focus on what matters most.

Balancing Life and Business

One of my superpowers in business has been my ability to plan, organize, and automate. As a homeschooling mom, I had to figure out ways to streamline my work so I could be present with my kids. Iā€™ve poured those same strategies into Wordsmith, making it a tool that helps you get more done in less time.

Because letā€™s face itā€”we didnā€™t start our businesses to spend all day creating Instagram captions or writing email sequences. We started them to make a difference, to create freedom for our families, and to do work that lights us up.

Wordsmith is here to help you do just that.

The Power of Showing Up Authentically

Hereā€™s what I want you to realize: Your audience doesnā€™t need perfect. They need you. They need to hear your story, your perspective, and your passion. And when you show up authentically, you build trust. You create real connections that turn followers into loyal customers.

Itā€™s not about selling. Itā€™s about serving.

At Wordsmith, we believe that your story matters. We believe that your voice deserves to be heard. And weā€™re here to help you share it in a way that feels true to you.

Ready to Make Your Mark?

If youā€™re tired of feeling stuckā€”if youā€™ve been dreaming of a way to show up online that feels easy, natural, and alignedā€”Iā€™d love to invite you to join us at Wordsmith.

Weā€™ve built this platform with you in mind. From pre-written captions to an AI writing assistant that helps you create personalized content in seconds, everything we do is designed to help women entrepreneurs show up authentically.

Because when you show up as you, magic happens.

Letā€™s make it easier for you to share your story, connect with your audience, and build the business of your dreamsā€”without sacrificing what matters most.

Your story is powerful. Letā€™s make sure the world hears it.

Join us over on Wordsmith: www.modernmarket.co/wordsmith

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The ā€œHereā€™s Why It Worksā€ Content Prompt

Content Prompt: “Letā€™s cut to the chase: [your service] works because itā€™s [specific unique feature]. While others focus on [common approach], I make sure [specific differentiator]. This means you get [specific benefit]. Letā€™s make it happen!”

Wordsmith Prompt:
Write a blog post that explains why my service works better than other options. Focus on the specific features and benefits that make it stand out, and end with a CTA encouraging readers to experience it for themselves. [Add Content Prompt From Above].

How to Use This Prompt

Hereā€™s how to make the ā€œHereā€™s Why It Worksā€ prompt your own:

  1. Start with empathy. Address your audienceā€™s pain point. Show them you understand their struggles and are here to help.
  2. Explain your unique approach. Highlight the specific features of your service and how theyā€™re different from whatā€™s out there.
  3. Show the benefits. Connect those features to tangible outcomes that your audience will experience.
  4. Wrap it up with a CTA. Invite your audience to take the next step and experience the transformation for themselves.

Copywriting Formula šŸ‘‰ FAB (Features, Advantages, Benefits)

This formula is a classic for a reason. Itā€™s all about building trust and showing your audience exactly why your service is different and better. By focusing on the specific features of what you offer, their unique advantages, and the real-world benefits they provide, you can clearly communicate why your business is the best choice.

  • Feature: The unique thing your service does.
  • Advantage: Why that feature is valuable.
  • Benefit: The outcome your audience will experience.

Why it works: FAB helps you cut through the noise and get straight to the point. It highlights what makes your service stand out, giving your audience the clarity they need to trust you and take action.

All About These Weekly Content Prompts

Let me guessā€”youā€™ve stared at your screen more times than you can count, trying to think of something fresh to share about your business. Been there, done that. Thatā€™s why Iā€™m introducing something new to help:Ā Weekly Content Prompts.

These prompts are here to take the guesswork out of showing up online. Theyā€™re designed to help you:

  • Tell your story authentically.
  • Highlight the passion behind what you do.
  • Connect with your audience on a deeper level.

Each week, Iā€™ll share a prompt to spark inspiration and make it easier for you to talk about your business. Whether you want to craft a blog post, whip up a newsletter, or create a scroll-stopping social media caption, these prompts will have you covered.

Hereā€™s a little secret youā€™re not alone in: coming up with content is hard. Youā€™re not the only one staring at a blank screen wondering what to say. In fact, a recent study found that 60% of marketers struggle to come up with fresh content ideas. Yup, even the pros hit roadblocks.

Thatā€™s where a content prompt can change the game. Instead of wasting time second-guessing yourself, youā€™ve got a starting pointā€”a nudge in the right direction that makes showing up feel a whole lot easier.

(Source: Ziflowā€™s content creation challenges report)

Why Wordsmith Makes It Even Easier

If youā€™re already using Wordsmith, creating content just got even simpler. Add the prompt and some info about your business, and let Wordsmith do its thingā€”turning your ideas into beautifully written, on-brand content in seconds. Think of it as your personal copywriter in a box.

Not using Wordsmith yet? No worries! You can still use these prompts with tools like ChatGPT. But hereā€™s the truth: Wordsmith takes it to the next level, automating the process and ensuring your content reflects your unique voice every time. (Psstā€¦ You can sign up for Wordsmith here!)

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Iā€™m Running a Marathon (and I Canā€™t Believe Iā€™m Saying That)

Did I just Google ā€œhow long is a marathonā€? Yes. Yes, I did. Because somehow, Iā€™ve decided that running a marathon (that’s 26.2 miles for those like me who didn’t know) in Honolulu sounds like a great idea, even for someone who’s only ever managed to run five milesā€”on a really good day.

Letā€™s be clear: Iā€™m not a runner. The only running I do regularly involves chasing my two little ones around the house or racing to the kitchen before my coffee gets cold. But here I am, putting this wild goal out into the universe. Iā€™m planning to run a marathon, and I canā€™t believe Iā€™m saying that.

So, why this goal? Why now? Let me tell ya.

Choosing to Do Something Just for Me

As a mom of four, most of my attention goes toward raising and homeschooling my kids. I run my business from home, which gives me a ton of flexibility, but it also means that my personal time is practically non-existent. My days are a juggling act of lesson plans, family time, snack requests, and laundryā€”so much laundry.

Somewhere along the way, I stopped making time to do things just for me. And if youā€™re a parent, you probably know exactly what I mean. Itā€™s easy to get lost in the needs of everyone else and forget that we deserve a little slice of our own time and energy, too. Back in my early business days, when I was working as a photographer, most of my weekends required me to travel to new locations for weddings and sessions. Although it was technically work, it often felt like a fun weekend getawayā€”a chance to do something on my own and explore new places. I didnā€™t realize at the time how important that solo time was for me.

Running a marathon is my way of claiming that space for myself. Itā€™s a commitment to me. Itā€™s a reminder that Iā€™m allowed to set big goals that have nothing to do with being a mom or running a business.

And honestly? It feels empowering to choose something this big and audacious.

My Love for Unrealistic Goals

I have this weird obsession with setting really unrealistic goals and then figuring out how to make them happen. Running a business has always felt a lot like thatā€”setting big dreams, making a plan, and just trusting that Iā€™ll figure it out along the way.

Running a marathon feels exactly the same.

Right now, I canā€™t run more than five miles without feeling like my lungs might give out. But Iā€™m not worried about where I am todayā€”Iā€™m focused on where I could be a few months from now. Because if thereā€™s one thing Iā€™ve learned, itā€™s that big goals push us in the right direction, even if they feel impossible at first.

How many times do we stop ourselves from going after something because we think, ā€œI could never do thatā€? What if we flipped the narrative and thought, ā€œI canā€™t do that yet but Iā€™m willing to tryā€?

Thatā€™s the mindset Iā€™m taking into this marathon journey. I may not be able to run 26.2 miles today, but Iā€™m showing up for future meā€”the one who will cross that finish line in Honolulu.

Iā€™m Not a Runner (But Iā€™m Trying Anyway)

Letā€™s be realā€”running is hard. At the moment, running three miles feels like a challenge. Iā€™m not someone who naturally loves to run, and the idea of running more than five miles? I honestly canā€™t imagine it.

When I say, ā€œIā€™m not a runner,ā€ I mean it. Iā€™m the mom who runs after her kids, not someone who laces up their sneakers every morning for a quick jog.

But the beauty of setting a goal like running a marathon is that it forces you to grow into the kind of person who can do it. Iā€™m not a runner yet, but by the time December rolls around, I hope I will be.

Accountability and Consistency

One of the main reasons I wanted to commit to this marathon is to motivate myself to become more consistent in working out.

Iā€™ve always struggled with sticking to a workout routine. Iā€™d have good weeks where Iā€™d show up consistently, followed by weeks where Iā€™d fall off the wagon completely. I needed a reason to show upā€”something to hold me accountable.

Signing up for a marathon gives me that reason. If I donā€™t put in the work, the only person Iā€™m letting down is myself. And having to run a marathon is for sure going to be a terrible experience. Thereā€™s no hiding from that.

Consistency is key when it comes to training, and I hope this goal helps me stay accountable even on the days when I donā€™t feel like showing up. Because letā€™s be honestā€”there are going to be plenty of those days.

Why Honolulu? Why NOT Honolulu Hawaii?!

If youā€™ve been following me for a while, you know I have a deep love for Hawaii. Iā€™ve lived in both Maui and Oahu, and those islands will always hold a special place in my heart.

When I started thinking about running a marathon, I knew I wanted to choose one that felt meaningful. The Honolulu Marathon felt like the perfect fitā€”a way to return to a place I love, while rewarding myself at the end of the year for sticking with my training plan. Plus, since it’s in December it gives me the most amount of time to train.

Plus, if youā€™re going to run 26.2 miles, you might as well do it in paradise, right?

Getting Personal

This space on my blog is typically filled with business tips and marketing strategies, but I hope to share more of my health journey here, too. It feels a little vulnerable to show up in this way, but I want to be real about the ups and downs of this experience. Life isnā€™t just about business goalsā€”itā€™s about personal ones, too.

Iā€™m equal parts excited and terrified. Thereā€™s a voice in my head saying, ā€œYou’re crazy for even trying,ā€ but thereā€™s a louder voice reminding me that Iā€™ve done hard things beforeā€”and I can do this, too.

So, hereā€™s to running a marathon, showing up for myself, and doing things that feel impossible.

Iā€™m Running a Marathon (and I Canā€™t Believe Iā€™m Saying That)
Iā€™m Running a Marathon (and I Canā€™t Believe Iā€™m Saying That)
Iā€™m Running a Marathon (and I Canā€™t Believe Iā€™m Saying That)
Iā€™m Running a Marathon (and I Canā€™t Believe Iā€™m Saying That)

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Repurposing Content (And How to Do It Right)

If you have a business, you know creating content can feel like a full-time job. You pour your heart into writing that blog post, designing that Instagram carousel, or crafting the perfect email… and then what? You move on to the next thing, leaving all that hard work behind, never fully tapping into the power of repurposing content to make it work harder for you.

Itā€™s not just about saving time (although thatā€™s a huge bonus), itā€™s about stretching the life of your content so it reaches more people across different platforms. Because letā€™s face it ā€” not everyone is seeing your content the first time around.

Ready to make your content hustle for you? Letā€™s dive into what repurposing content really means, why itā€™s a game-changer, and how you can do it right.

Why Repurposing Content Is the Secret to Consistency

Did you know that 60% of marketers create at least one piece of content every day? (Source) Thatā€™s a lot of time and energy spent on creating ā€” but what happens to that content after itā€™s published?

Most of the time, it gets buried. And thatā€™s a missed opportunity.

Repurposing content allows you to take that blog post you spent hours on and turn it into:

  • An engaging email newsletter
  • Pinterest pins that drive traffic
  • Social media posts (hello, Instagram!)
  • Quick video snippets for Reels or TikToks

The best part? Youā€™re not starting from scratch.

How to Repurpose Content (Without Feeling Repetitive)

You might be thinking: But wonā€™t my audience get bored if I keep sharing the same thing?

Nope. The key is to present the content in different ways that feel fresh and relevant for each platform. Hereā€™s how I personally love to repurpose my content:

I like to start out with a long-form blog post ā€” itā€™s the foundation of everything. Once Iā€™ve got that cornerstone piece, I create multiple Pinterest pins to drive long-term traffic (because Pinterest is a goldmine for evergreen content!). After that, I send out a newsletter to my email list, sharing the main takeaways and inviting them to dive deeper. And finally ā€” the cherry on top ā€” I turn that content into a few social media posts.

(Although, Iā€™m currently taking a break from social media. But thatā€™s usually how my repurposing funnel looks!)

The best part? Itā€™s all about working smarter, not harder.

šŸ“Œ Pro Tip: Use a tool like Wordsmith to help you brainstorm content that stay true to your brand voice. (Learn more)

Why You Need to Think Beyond Social Media

Hereā€™s the thing: content on social media has a super short lifespan. According to research, the average lifespan of an Instagram post is about 48 hours. For TikTok? Even shorter. Facebook? A little longer, but still fleeting.

Thatā€™s why itā€™s so important to generate long-term traffic from platforms like Pinterest or SEO-optimized blog posts. These pieces of content keep working for you long after you hit publish ā€” bringing in traffic, leads, and sales while you sleep.

If youā€™re only relying on social media, youā€™re missing out on that longevity. So, letā€™s make your content work harder and longer for you!

Average Lifespan Of Social Media Posts:

TikTok: 15-20 minutes

Instagram: 24-48 hours

X (formerly Twitter): 15-30 minutes

Facebook: 1-2 days

Pinterest: 4 months – years

Google (SEO-optimized content): Years

Thatā€™s why itā€™s so important to generate long-term traffic from platforms like Pinterest or SEO-optimized blog posts. These pieces of content keep working for you long after you hit publish ā€” bringing in traffic, leads, and sales while you sleep.

If youā€™re only relying on social media, youā€™re missing out on that longevity. So, letā€™s make your content work harder and longer for you!

The Benefits of Repurposing Content

Still not convinced? Hereā€™s why repurposing content is worth your time:

šŸ”„ 1. More Visibility

Your audience isnā€™t everywhere at once. Repurposing helps you reach people who missed your original post.

ā° 2. Saves Time

No need to reinvent the wheel. Repurpose what youā€™ve already created and get more mileage out of it.

šŸ¤ 3. Builds Authority

Sharing your content in multiple ways shows youā€™re an expert in your field ā€” without feeling repetitive.

Letā€™s Talk Tools (Because We Love a Good Shortcut)

Feeling overwhelmed by the idea of repurposing? Donā€™t be. Feeling overwhelmed by the idea of repurposing? Donā€™t be. I created Wordsmith to help business owners ā€” just like you ā€” make content creation feel easier, more fun, and way more personalized. Itā€™s not just about speeding up the process (although, yes please!). Itā€™s about helping you show up in your most authentic voice.

And guess what? Weā€™ve recently added multiple writing styles to choose from! You can even take a personalized quiz to create a custom writing style thatā€™s uniquely you.

Seriously, itā€™s my favorite update so far ā€” because no two businesses sound the same, and your content shouldnā€™t either.

šŸ‘‰ Learn more about Wordsmith here: modernmarket.co/wordsmith

Repurposing Content (And How to Do It Right)
Repurposing Content (And How to Do It Right)
Repurposing Content (And How to Do It Right)
Repurposing Content (And How to Do It Right)

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The Content Strategy Tool You Didnā€™t Know You Needed

Can we have a real talk? I see you. I see the overwhelm, the content exhaustion, the hours spent staring at a blinking cursor thinking, What the heck do I even say today? Itā€™s like youā€™re running on a hamster wheel, creating post after post, and still feeling like youā€™re going nowhereā€”because you donā€™t have a content strategy tool to make the process easier.

Sound familiar?

I get itā€”because Iā€™ve been there too. Showing up online can feel like a full-time job, and letā€™s be real, you already have enough on your plate. But what if it didnā€™t have to be this hard? What if there was a way to take the stress out of content creation and actually enjoy showing up for your audience again?

Spoiler alert: Thatā€™s exactly why I created Wordsmithā€”a tool to help you flip the script on content creation and take your business from stuck to thriving.

Letā€™s dive in, shall we?

The Content Struggle Is Real

Before we talk solutions, letā€™s talk about the problem. Because if youā€™re feeling stuck in the content grind, I promise youā€™re not alone.

Hereā€™s what I hear from entrepreneurs all the time:

  • “I never know what to say.”
  • “I spend hours writing, and it still doesnā€™t sound right.”
  • “Iā€™m worried my content sounds too salesy.”
  • “I just donā€™t have the time.”

If any of those sound like you, letā€™s just take a deep breath together. Because guess what? Youā€™re not the problem. The problem is that no one taught us how to consistently create content that feels authentic, connects with our audience, and doesnā€™t take forever.

Thatā€™s where Wordsmith comes in.

What Exactly Is Wordsmith?

Think of Wordsmith as your personal content creation sidekickā€”the one who always knows what to say and how to say it in your voice.

Hereā€™s what makes it different from all those other AI tools out there:

  • It knows your brand voice. Wordsmith isnā€™t about churning out generic content. Itā€™s about creating content that sounds like you.
  • It gives you prompts and ideas. Stuck on what to post? Wordsmith serves up weekly prompts to spark ideas and get your creative juices flowing.
  • It saves you time. Imagine cutting your content creation time in half. With Wordsmith, you can generate blog posts, newsletters, and social media captions in minutes.

Basically, itā€™s like having a copywriter in your back pocketā€”without the hefty price tag.

From Overwhelmed to Organized

Letā€™s talk about transformation. Because thatā€™s what this is really aboutā€”helping you go from feeling stuck and overwhelmed to feeling confident and excited about showing up online.

Hereā€™s what happens when you start using a content strategy tool like Wordsmith:

  • You show up consistently. No more ghosting your audience because you donā€™t know what to say.
  • Your content sounds like you. Forget the stiff, robotic posts. Your words will feel real and relatable.
  • You save time. More time for your family, your clients, and, letā€™s be honest, yourself.

Imagine waking up, opening your laptop, and having your weekā€™s worth of content ready to go. No stress. No overthinking. Just a plan that feels good.

A Real-Life Transformation: Meet Sarah

Let me introduce you to Sarah. Sheā€™s a graphic designer who came to Wordsmith feeling completely drained by content creation. Writing captions? Pulling teeth. Blog posts? Forget it. She knew she needed to show up online, but the process felt exhausting. She had no ideas how much of a difference the right content strategy tool would make in her business.

After just one week with Wordsmith, Sarahā€™s outlook on running her business changed.

Hereā€™s what she told me:

“I created a monthā€™s worth of social media content in a few hours. I wrote a blog post that actually sounded like me. And for the first time in forever, I felt excited to show up online.”

Her audience noticed too. Engagement? Skyrocketed. Inquiries from dream clients? Rolling in.

And thatā€™s the magic of Wordsmith. It doesnā€™t just help you create contentā€”it helps you create content that connects.

Why Wordsmith Works (And Why Itā€™s Different)

Listen, I know there are a million AI tools out there. And if you’ve been here from the start, you know we launched Wordsmith well before AI was even a thing. But Wordsmith isnā€™t about churning out cookie-cutter content. Itā€™s about helping you show up in a way that feels real and true to your brand.

Hereā€™s the secret sauce:

  • Custom Writing Styles: Want to sound professional? Friendly? Witty? Weā€™ve got you. Wordsmith adapts to your unique voice.
  • Organized Content Creation: Your content is organized and optimized. With Wordsmith, one piece of content can be quickly turned into a blog post, newsletter, and social media captions, so you get more out of every idea.
  • Time-Saving Automation: Spend less time creating content and more time doing what you love.

Itā€™s like having a content coach who gets you and wants to see you win.

So, friend, what if you didnā€™t have to dread content creation anymore? What if showing up online felt natural and aligned with who you are? Imagine swapping the overwhelm for confidenceā€”and actually enjoying the process of sharing your story.

That shift?

Itā€™s right here, waiting for you.

If youā€™re nodding your head, I hope you give Wordsmith a try.

Imagine feeling excited about your content. Imagine hearing your audience say, “It feels like youā€™re speaking directly to me.” Imagine having more time to focus on the parts of your business that light you up.

Letā€™s make that happen.

Sign up for Wordsmith today and see the transformation for yourself. Because your words matterā€”and itā€™s time to let them work for you.

Pinterest Image 1 Pinterest Image 2

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The Power of Storytelling in Your Business

Letā€™s start with a truth bomb: STORIES SELL. No matter what you doā€”whether youā€™re a photographer capturing lifeā€™s milestones, a coach helping women find clarity, or a shop owner selling handmade treasuresā€”ā€”the secret to making real connections with your audience is storytelling.

The truth is, people donā€™t buy products or services; they buy feelings, connections, and experiences. They buy into you. And the best way to build that connection? Through storytelling.

Letā€™s break down why storytelling is so powerful, how to make it feel natural (not awkward!), and how you can start weaving your unique story into your business today.

Why Storytelling Works

Humans are wired for stories. Think about it: since the beginning of time, stories have been how we pass down wisdom, teach lessons, and connect with one another. Our brains light up when we hear a good story. Itā€™s why you remember a friendā€™s hilarious vacation mishap more than a dry business pitch.

In marketing, storytelling taps into that same part of the brain. It builds trust, evokes emotions, and makes your brand memorable.

Hereā€™s how storytelling works for your business:

It makes you relatable. People want to work with someone they trust. Sharing your storyā€”your why, your struggles, your journeyā€”makes you feel human and approachable.

It builds emotional connections. Facts tell; stories sell. Emotions drive buying decisions. When your audience feels something, theyā€™re more likely to take action.

It differentiates you. Your story is your secret sauce. Itā€™s the one thing no one else can copy. Itā€™s what makes your brand unique in a crowded market.

How to Tell Your Story Without Feeling Cringe

Okay, I hear you: ā€œBut Elena, I donā€™t want to be one of those people oversharing on the internet.ā€

I get it. Thereā€™s a fine line between storytelling and oversharing. The key is to share stories that feel authentic and relevant to your audienceā€™s experience.

Hereā€™s a simple framework to help:

  1. Share Your ā€œWhyā€

Your audience doesnā€™t just want to know what you doā€”they want to know why you do it. Why did you start your business? What problem were you trying to solve? What impact do you hope to make?

Sharing your why makes your mission relatable and inspiring.

Example:

ā€œI started my business because I was tired of seeing other women entrepreneurs burn out trying to do it all. I wanted to create tools that simplify content creation and help women show up online without sacrificing their sanity.ā€

  1. Get Personal (But try and stay relevant)

Your stories should have a purpose. Share moments from your life that relate to your businessā€™s mission. It could be a challenge you overcame, a lesson you learned, or a pivotal moment that shaped your journey. * Staying relevant isn’t always a must…more on that writing technique on another day!

Example:

ā€œThere was a time when I felt stuck, staring at my computer screen with no idea what to post. I realized it wasnā€™t about being perfectā€”it was about being real. Thatā€™s when I started creating weekly content prompts to make showing up easier for myself and my community.ā€

  1. Make It About Them

Your audience should always see themselves in your story. Itā€™s not just about you; itā€™s about how your story resonates with them.

Ask yourself:

  • What does my audience need to hear?
  • How does my story offer hope or encouragement?
  • What lesson can they take away from my experience?

The Types of Stories You Should Tell

Wondering what kind of stories to share? Here are a few ideas to get you started:

  1. Origin Story

Every business has a beginning. Share yours! How did you start? What challenges did you face? What keeps you going?

Example:

ā€œWhen I started my business, I was a full-time stay-at-home mom with big dreams of building something that allowed me to work from home and live the life I lovedā€”even when the world kept telling me it wasnā€™t possible. I took a leap of faith, pushed through the doubt, and created a business that gives me the freedom and flexibility I once thought was out of reach.ā€

  1. Client Transformation Story

Showcase how your product or service has made a difference in someoneā€™s life. Share the before-and-after of a client experience.

Example:

ā€œWhen Sarah came to me, she was overwhelmed by content creation. After using my prompts and tools, she told me she finally felt seen and heard by her audienceā€”and she tripled her engagement in just one month.ā€

  1. ā€œIā€™ve Been Thereā€ Story

Empathy builds trust. Share a story about a time you struggled with the same challenges your audience is facing.

Example:

ā€œI know how it feels to think, ā€˜Why would anyone care about what I have to say?ā€™ But once I started showing up authentically, my business transformed. And yours can too.ā€

How to Share Your Stories (Without the Overwhelm)

Feeling overwhelmed at the thought of sharing more stories? Hereā€™s the good news: you donā€™t have to reinvent the wheel. Your stories can be repurposed across different platforms.

Hereā€™s how to do it:

  • Social Media Posts: Share snippets of your story with a powerful opening line to hook your audience.
  • Blog Posts: Dive deeper into your stories to build trust and provide value.
  • Email Newsletters: Use storytelling to connect with your subscribers and keep them engaged.
  • About Page: Make sure your website tells your brand story in a compelling way.

Wordsmith Makes Storytelling Easier

If writing your story feels like a daunting task, donā€™t worryā€”Iā€™ve got you covered. Wordsmith is designed to help you create authentic, on-brand content quickly and easily. With custom writing styles and prompts, you can share your story without second-guessing yourself.

Just feed Wordsmith the details, and watch it create a blog post, social media caption, or newsletter that sounds just like you.

Your story is your superpower. Itā€™s what makes your business stand out, and itā€™s what will draw your dream clients to you. You donā€™t have to share everythingā€”just the moments that matter, the experiences that shaped you, and the lessons you learned along the way.

The next time you sit down to write, remember: itā€™s not about being perfect. Itā€™s about being real. Your audience isnā€™t looking for flawless; theyā€™re looking for you.

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The ā€œLetā€™s Do This Togetherā€ Content Prompt

Content Prompt: “Youā€™re not meant to do this alone. If [specific challenge] has been weighing you down, I want you to know thereā€™s a way forward. With [your service], youā€™ll have the support and tools you need to [specific benefit]. Letā€™s tackle it together.”

Wordsmith Prompt: “Write a [blog, newsletter, social media post, etc.] that highlights a common struggle my audience faces and how my service provides the solution. Use a warm and supportive tone to build trust, and end with an encouraging CTA that invites them to take the first step.”

Info Needed About Your Business:

šŸ‘‰ What is the main challenge your clients face before working with you?

šŸ‘‰ What specific benefit does your service deliver?

šŸ‘‰ What type of support do you provide to make the process easier?

Why Relatable Empathy Works

Relatable empathy is your secret weapon for connecting with your audience. Itā€™s not about pitching; itā€™s about understanding. Youā€™re meeting people where they are, showing them that you get it, and offering a way forward that feels both achievable and supportive.

Hereā€™s why this approach resonates:

  • Emotional Connection: Acknowledging their struggles shows you see them as individuals, not just potential customers.
  • Building Trust: Empathy transforms you from a service provider into someone they can rely on.
  • Inspiring Action: When people feel understood and hopeful, theyā€™re ready to take the first step toward a solution.

This weekā€™s prompt is designed to tap into this powerful formula, helping you craft content that says:

I see you.

I understand you.

Let’s solve this together.

All About These Weekly Prompts

Let me guessā€”youā€™ve stared at your screen more times than you can count, trying to think of something fresh to share about your business. Been there, done that. Thatā€™s why Iā€™m introducing something new to help: Weekly Content Prompts.

These prompts are here to take the guesswork out of showing up online. Theyā€™re designed to help you:

  • Tell your story authentically.
  • Highlight the passion behind what you do.
  • Connect with your audience on a deeper level.

Each week, Iā€™ll share a prompt to spark inspiration and make it easier for you to talk about your business. Whether you want to craft a blog post, whip up a newsletter, or create a scroll-stopping social media caption, these prompts will have you covered.

Hereā€™s a little secret youā€™re not alone in: coming up with content is hard. Youā€™re not the only one staring at a blank screen wondering what to say. In fact, a recent study found that 60% of marketers struggle to come up with fresh content ideas. Yup, even the pros hit roadblocks.

Thatā€™s where a content prompt can change the game. Instead of wasting time second-guessing yourself, youā€™ve got a starting pointā€”a nudge in the right direction that makes showing up feel a whole lot easier.

(Source: Ziflowā€™s content creation challenges report)

Why Wordsmith Makes It Even Easier

If youā€™re already using Wordsmith, creating content just got even simpler. Add the prompt and some info about your business, and let Wordsmith do its thingā€”turning your ideas into beautifully written, on-brand content in seconds. Think of it as your personal copywriter in a box.

Not using Wordsmith yet? No worries! You can still use these prompts with tools like ChatGPT. But hereā€™s the truth: Wordsmith takes it to the next level, automating the process and ensuring your content reflects your unique voice every time. (Psst… You can sign up for Wordsmith here!)

Try This Weekā€™s Content Prompt

I hope you enjoy kicking off your content creation with this weekā€™s prompt! Remember: showing up online doesnā€™t have to be a struggle. Letā€™s make it easierā€”and more funā€”together.

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Iā€™m Elena, your new CEO friend.

Multi-passionate, founder of multiple companies, mama of four, obsessed with all things business, marketing, and passive income. My goal is to give you the strategies and tools to grow your business so you can save time, get real results, and focus on what matters most.

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