Let me set the scene: itās 6:30 a.m., the house is still quietā¦ for about five more minutes. My coffee is brewing, my brain is starting to boot up, and Iām savoring the calm before the beautiful chaos begins. But hereās the thing ā working from home as a mom? Itās not all pretty desks and filtered Instagram moments. Itās snack requests and client emails, homeschool lessons and laundry piles, and a whole lot of figuring it out as I go.
Iāve been working from home for over a decade, and let me tell you, itās been a ride. Thereās been a lot of trial and error, a lot of spilled coffee and missed deadlines, and a lot of growthā¦ both for me and my kids. Our current routine? Itās what works right now (emphasis on “right now”), but trust me, itās been through many iterations over the years.
Mornings: The Calm Before the Storm
Our day kicks off around 6:30 a.m. because, in our house, we raise early risers. (I haven’t figured out to get them to sleep past 7). The coffee gets poured, the little ones start stirring, and by 7:00, weāre in full swing. Breakfast happens somewhere between pancakes and chaos, and by 8:00, my husband heads to his barn office for work. Yes, he has a sanctuary of peace out there while I hold down the fort inside.
My older two kids, 16 and 12, head upstairs to the homeschool room to dive into their lessons. Theyāve reached that beautiful age where theyāre largely independent, but the little ones? My 4- and 5-year-olds are my shadow. My little sidekicks. Theyāre in the magnet tile phase right now (bless those colorful little lifesavers), so Iāll tidy up the house while they build elaborate towers thatā¦ inevitably collapse.
Iāve learned a little trick: starting the day with a clean slate makes everything feel lighter. Beds made, laundry started, counters wiped down. Iād love to sit down with my coffee first thing in the morning, but trust me, having a tidy house sets the tone for a better day.
Mid-Mornings: Controlled Chaos
By mid-morning, weāre usually knee-deep in all the things. The little ones might be helping me collect eggs from the chickens (a favorite task) or chopping veggies for lunch. Is it faster if I do it myself? Sure. But seeing their little faces light up when theyāre “helping” makes the extra time worth it.
Around 10:30, Iāll try to sneak in a little work. Keyword: try. Whether itās answering emails, writing, or planning projects, itās usually done in five-minute increments between snack requests and sibling disputes. But thatās just part of it. The workday looks different when youāre a mom, and thatās okay.
Lunch Breaks and Reset Moments
We pause for lunch at 12:00, and by then, the older kids are finishing up their homeschool work and getting ready to head to the horse farm. Itās their happy place, and honestly, Iām grateful they have it. The house quiets down for a bit, and I take the chance to reset ā clean up the kitchen (again), play with the little ones, and maybe even sit down for a moment.
Afternoons are when I get the bulk of my work done. Iāll set up at the dining room table with my laptop while the little ones play or nap. Itās never uninterrupted, but itās my most productive stretch of the day. Deadlines are met in between building block towers and making yet another round of snacks. This is the season Iām in, and Iāve learned to embrace the ebb and flow.
Evenings: Family Time and Fitness
By 4:00, we start prepping dinner together. The little ones love to help, so Iāll hand them simple tasks like stirring or setting the table. One of their favorite things to play is that we’re running a restaurant, so I try to give it my best shot at running my very own Hell’s Kitchen.
My husband wraps up his workday by 5:00, the older kids return from the farm, and we all sit down for dinner. Itās my favorite part of the day ā a chance to connect, laugh, and hear about everyoneās day.
Our evenings usually end at the gym. Itās a non-negotiable for us as a family. The kidsā play area is a dream for the little ones, and my husband and I get time to focus on fitness and unwind. Weāll squeeze in a treadmill run and end the night relaxing in the hot tub. By the time weāre back home, itās 8:00, and bedtime for the little ones is in full swing.
The Truth Behind the Instagram Grid
Hereās the thing: working from home as a mom isnāt glamorous. My days donāt look like an Instagram highlight reel, and Iāve come to accept that. Most days, Iām juggling too much, feeling stretched thin, and wondering if Iām doing enough. But then, there are momentsā¦ the quiet bedtime snuggles, the impromptu dance parties, the “I love you, Mom” that makes everything worth it.
I remind myself often: this is a season. One day, the little ones wonāt need me every minute. One day, the house will stay clean. One day, there will be uninterrupted hours for work. But today, Iāll take the chaos, the noise, and the beautiful mess because I know Iāll miss it when itās gone.
If thereās one thing Iāve learned, itās this: give yourself a little grace. Every familyās rhythm is different, and what works for me might not work for you. Thatās okay. The beauty of working from home is the freedom to create a life that fits your values, your passions, and your familyās needs.
So, to my fellow moms juggling work, kids, and life: youāre doing enough. Give yourself credit for the big wins and the small ones, and remember that the messy moments are often the most meaningful. And if youāre still figuring it out? Welcome to the club. We all are.
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Let me set the scene: itās 6:30 a.m., the house is still quietā¦ for about five more minutes. My coffee is brewing, my brain is starting to boot up, and Iām savoring the calm before the beautiful chaos begins. But hereās the thing ā working from home as a mom? Itās not all pretty desks and filtered Instagram moments. Itās snack requests and client emails, homeschool lessons and laundry piles, and a whole lot of figuring it out as I go.
Iāve been working from home for over a decade, and let me tell you, itās been a ride. Thereās been a lot of trial and error, a lot of spilled coffee and missed deadlines, and a lot of growthā¦ both for me and my kids. Our current routine? Itās what works right now (emphasis on “right now”), but trust me, itās been through many iterations over the years.
Our day kicks off around 6:30 a.m. because, in our house, we raise early risers. (I haven’t figured out to get them to sleep past 7). The coffee gets poured, the little ones start stirring, and by 7:00, weāre in full swing. Breakfast happens somewhere between pancakes and chaos, and by 8:00, my husband heads to his barn office for work. Yes, he has a sanctuary of peace out there while I hold down the fort inside.
My older two kids, 16 and 12, head upstairs to the homeschool room to dive into their lessons. Theyāve reached that beautiful age where theyāre largely independent, but the little ones? My 4- and 5-year-olds are my shadow. My little sidekicks. Theyāre in the magnet tile phase right now (bless those colorful little lifesavers), so Iāll tidy up the house while they build elaborate towers thatā¦ inevitably collapse.
Iāve learned a little trick: starting the day with a clean slate makes everything feel lighter. Beds made, laundry started, counters wiped down. Iād love to sit down with my coffee first thing in the morning, but trust me, having a tidy house sets the tone for a better day.
By mid-morning, weāre usually knee-deep in all the things. The little ones might be helping me collect eggs from the chickens (a favorite task) or chopping veggies for lunch. Is it faster if I do it myself? Sure. But seeing their little faces light up when theyāre “helping” makes the extra time worth it.
Around 10:30, Iāll try to sneak in a little work. Keyword: try. Whether itās answering emails, writing, or planning projects, itās usually done in five-minute increments between snack requests and sibling disputes. But thatās just part of it. The workday looks different when youāre a mom, and thatās okay.
We pause for lunch at 12:00, and by then, the older kids are finishing up their homeschool work and getting ready to head to the horse farm. Itās their happy place, and honestly, Iām grateful they have it. The house quiets down for a bit, and I take the chance to reset ā clean up the kitchen (again), play with the little ones, and maybe even sit down for a moment.
Afternoons are when I get the bulk of my work done. Iāll set up at the dining room table with my laptop while the little ones play or nap. Itās never uninterrupted, but itās my most productive stretch of the day. Deadlines are met in between building block towers and making yet another round of snacks. This is the season Iām in, and Iāve learned to embrace the ebb and flow.
By 4:00, we start prepping dinner together. The little ones love to help, so Iāll hand them simple tasks like stirring or setting the table. One of their favorite things to play is that we’re running a restaurant, so I try to give it my best shot at running my very own Hell’s Kitchen.
My husband wraps up his workday by 5:00, the older kids return from the farm, and we all sit down for dinner. Itās my favorite part of the day ā a chance to connect, laugh, and hear about everyoneās day.
Our evenings usually end at the gym. Itās a non-negotiable for us as a family. The kidsā play area is a dream for the little ones, and my husband and I get time to focus on fitness and unwind. Weāll squeeze in a treadmill run and end the night relaxing in the hot tub. By the time weāre back home, itās 8:00, and bedtime for the little ones is in full swing.
Hereās the thing: working from home as a mom isnāt glamorous. My days donāt look like an Instagram highlight reel, and Iāve come to accept that. Most days, Iām juggling too much, feeling stretched thin, and wondering if Iām doing enough. But then, there are momentsā¦ the quiet bedtime snuggles, the impromptu dance parties, the “I love you, Mom” that makes everything worth it.
I remind myself often: this is a season. One day, the little ones wonāt need me every minute. One day, the house will stay clean. One day, there will be uninterrupted hours for work. But today, Iāll take the chaos, the noise, and the beautiful mess because I know Iāll miss it when itās gone.
If thereās one thing Iāve learned, itās this: give yourself a little grace. Every familyās rhythm is different, and what works for me might not work for you. Thatās okay. The beauty of working from home is the freedom to create a life that fits your values, your passions, and your familyās needs.
So, to my fellow moms juggling work, kids, and life: youāre doing enough. Give yourself credit for the big wins and the small ones, and remember that the messy moments are often the most meaningful. And if youāre still figuring it out? Welcome to the club. We all are.
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Thereās a moment every entrepreneur facesāthat sinking feeling when someone leaves a negative comment, sends a hurtful message, or unsubscribes from your email list. Itās hard not to take it personally. After all, you pour your heart and soul into your business, and when someone doesnāt resonate with it, it can feel like a rejection of who you are.
But hereās the truth: Your business isnāt for everyone. And thatās not just okayāitās a good thing.
The sooner you realize that there will be people who donāt need, want, or even like what you create, the sooner you can stop wasting your time on the wrong audience. Instead, you can focus your energy on serving the people who love what you do and canāt wait to hear from you.
Letās explore why trying to please everyone is a trap and how embracing the mindset of āLet themā can transform your business.
Think about itāthere are nearly 8 billion people in the world. The odds of you creating a product, service, or business thatās the perfect fit for everyone? Zero.
No matter how incredible your offer is, there will always be people who donāt need it, donāt want it, or simply donāt like it. And thatās not a reflection of your worth or the quality of your work. Itās just life.
We all have different tastes, preferences, and needs. Some people will love what you do. Others wonāt. The key is to focus on the ones who do.
Because hereās the thing: For every person who unfollows, unsubscribes, or leaves a negative comment, there are dozens more who are excited about what you have to offer. The ones who are quietly cheering you on, clicking your links, and waiting for your next launch.
Theyāre the people you started your business for.
When you start to feel discouraged by criticism or rejection, try adopting this simple mindset: Let them.
This mindset is something author Mel Robbins talks about in her book Let Them Theory (which I highly recommend). She shares how embracing the idea of āLet themā can be a powerful way to protect your energy and focus on what truly matters.
Mel reminds us that we canāt control how others perceive us or react to what we do. What we can control is how we show up and who we choose to give our attention to. So, when someone criticizes your work or doesnāt see your visionālet them. When someone doesnāt support your business or understand your passionālet them.
Itās not your job to convince everyone to love what you do. Your job is to show up for the people who already doāthe ones who see your value, resonate with your message, and are excited to be part of your community.
The āLet themā mindset isnāt about dismissing feedback or ignoring opportunities to improve. Itās about recognizing that you canāt be everything to everyone, and thatās perfectly okay.
One of the biggest mistakes entrepreneurs make is spending too much time trying to win over people who arenāt a good fit. Maybe itās the stranger who leaves a nasty comment on social media or the potential client who ghosts you after asking for your pricing.
Itās tempting to chase after them, to explain yourself, to try to prove your worth. But that energy? Itās better spent elsewhere.
Instead of focusing on the naysayers, put your time and energy into:
When you let go of the need to please everyone, you create space to grow a business that truly reflects who you are and what you stand for.
When you stop trying to appeal to everyone, something magical happens: You start to attract the right people.
These are the customers who see your value. The ones who share your values. The ones who tell their friends about you, leave glowing reviews, and stick with you through the ups and downs.
Your true audience doesnāt need convincing. Theyāre already sold on who you are and what you do. And when you focus on them, your business starts to feel lighter, more aligned, and more fulfilling.
Letting go of the need to please everyone doesnāt mean you wonāt face criticism or rejection. You will. But when you adopt the āLet themā mindset, you stop letting those moments derail you.
Hereās what happens when you embrace this approach:
And most importantly, you start to build a business that feels authentic and aligned with your values.
You didnāt start your business to please the world. You started it because you have something special to share. You started it because you knew there were people out there who needed exactly what you have to offer.
So, the next time you get a negative comment or feel the sting of rejection, remind yourself of this:
For every one person who doesnāt get it, there are a dozen more who do.
Stop wasting time trying to convince the wrong people. Instead, pour your heart into serving the ones who already see your value.
Because your business isnāt for everyoneāand thatās a very good thing.
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Sixteen years ago, when my daughter came into the world, I made a decision that would shape my life forever: I wanted to be a stay-at-home mom. It wasnāt a glamorous dream or a grand career planāit was a deep, heartfelt wish to be present for her first steps, her first words, and all the little moments in between.
Back then, we didnāt have much. My husband worked full-time to make sure I could stay home with her, and I did what I could to bring in a little extra money from home. I wasnāt chasing millions or dreaming of running a big business. I was simply trying to find a way to contribute while keeping my family at the center of everything.
I had no idea, in those early days, that the small steps I was taking would eventually turn into a business that would change our lives. And I had no clue that my desire to put family first would become the foundation of everything I built.
I started my business during nap times and late nights. It was slow at firstāsmall orders, little wins here and there. But every little bit helped. My husband and I were a team, figuring it out together. He worked long hours at his job, and I worked at home, juggling diapers, dishes, and deadlines. Even today, I’m writing this article with a toddler on my lap.
It wasnāt easy. There were moments of doubt, times when I wondered if I was doing enough. But every time I questioned myself, I looked at my daughter and reminded myself why I was doing it. I wasnāt building a business to get rich or to impress anyoneāI was building a business to support the life we wanted.
And slowly but surely, it grew.
When my business finally took off, it gave us something we never expected: freedom.
It allowed my husband to quit his job and pursue his own passions. It allowed us to travel as a family, to explore the world together. It gave us the flexibility to homeschool our children and design a life that aligned with our dreams.
Some years, that looked like living barefoot in Hawaii. Today, it looks like raising our kids on a farm in the countryside of New England. Each chapter has been different, but the common thread has always been this: our business supports our life, not the other way around.
Being a mom is the most important job I have. It always has been, and it always will be. But running a business while homeschooling four kids isnāt exactly a walk in the parkāespecially when two of those kids are high-energy boys, ages five and four.
Some days, it feels impossible to get everything done. There are messes to clean, meals to make, lessons to teach, and work to do. And Iāll be honestāthere are days when I feel like Iām falling behind in my business.
But I remind myself of this: my kids will only be this little for a short time.
These momentsāsitting around our big dining room table, cooking meals together, reading stories before bedāare moments Iāll never get back.
Having two older kids, now 16 and 12, is a daily reminder of how quickly these years fly by. One day, the house will be quieter. The table wonāt be as full. And when that day comes, I want to look back and know that I was fully present for this chapter of my life. There will be plenty of years to work harder in my business.
In the early years of my business, I moved fast. I was driven by the excitement of growth and the thrill of new opportunities. But as my family grew, I realized that pace wasnāt sustainable.
Now, I give myself grace to slow down when I need to. I remind myself that itās okay if my business doesnāt grow as quickly as it used to. Itās okay if Iām not launching new products every month or hitting every goal on my list.
Because the truth is, Iām doing something remarkableāIām running a business while raising four kids.
One of the greatest gifts our business has given us is the ability to design a life that aligns with our values. Homeschooling, for example, wasnāt something we planned from the start. But as our business grew, it became a natural choice for us. It gave us the freedom to spend more time together as a family and to teach our kids in a way that feels right for us.
And while it hasnāt always been easy, itās been worth it.
I think back to those early days, sitting at that dining room table (though it was in a different house back then), dreaming about what life could be. I couldnāt have imagined then what our life would look like now. But Iām so grateful for the choices we madeāto put family first, to build a business that supports our life, and to embrace the freedom that comes with working for ourselves.
Even though Iāve been running my business for over 16 years, I still feel like Iām just getting started. Thereās so much more I want to do, so many people I want to help, so many more business ideas I want to build with my husband, and so many dreams I want to chase.
But I know that the foundation of everything I do will always be this: my family comes first.
Iāve made a pretty amazing income doing what I love over the years. Iāve helped hundreds of other entrepreneurs. Iāve built a life that allows me to work from home, raise my kids, and be fully present for the moments that matter most. And I can only imagine what Iāll get done in the future, once these wild toddler years settle down.
For now, though, Iām exactly where Iām meant to beārunning a business, running after toddlers, raising my kids, and building a life that puts family first.
If thereās one thing Iāve learned over the years, itās this: Your business should be a tool that enhances your life, not something that takes over it.
Itās easy to get caught up in the hustle, to feel like youāre never doing enough, to compare your journey to others. But at the end of the day, what matters most is the life youāre building and the moments youāre creating at home.
So, give yourself grace. Move at your own pace. And remember that itās okay to prioritize your family, your well-being, and your values.
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Thereās a little voice that whispers to so many of us when we see someone succeed: They must have it all figured out. But let me tell you somethingāafter 16 years of running my own business, Iāve never felt like Iāve reached some magical level of expertise. And honestly? Iām learning to be okay with that.
Iām not interested in being an expert. Iāve always seen myself as a fellow entrepreneur on this journey, figuring things out as I goājust like you. Thereās something beautiful about embracing the process of learning, growing, and evolving without ever feeling the pressure to know it all. Let me share why showing up as our real, imperfect selves is the most powerful way to connect and grow.
We live in a world that idolizes the idea of the āexpert.ā Thereās this constant pressure to prove ourselves, to showcase our credentials, to present a polished version of who we are. But hereās what Iāve learned:
No oneāno matter how successfulāhas it all figured out.
Sure, there are things Iām really, really good at. There are systems Iāve mastered and strategies that have worked wonders for me. But for every strength, there are also areas where Iām still learning, still growing, and still figuring things out.
And those so-called experts we see on social media? Theyāre figuring things out too. They might not always show it, but the truth is that weāre all a work in progress. The learning never ends.
Iāve always felt more like the underdog. The odd one out. Maybe it’s the middle child in me. Even in my biggest moments of success, Iāve carried that feeling with meāthat Iām just someone who decided to show up, give it a shot, and figure it out along the way.
And you know what? Thatās what I love most about the work I do today.
I donāt want to be someone who stands on a stage, looking down at others with a āI know bestā attitude. I want to be someone who walks alongside you. Someone who gets what itās like to dream big, to stumble, to pivot, and to try again.
Because thatās what entrepreneurship isāitās showing up, messy and imperfect, with a willingness to learn and grow.
Think about the people you connect with most. Are they the polished, flawless influencers who seem to have it all together? Or are they the ones who let you see behind the curtaināthe ones who share their struggles, their lessons, and their human moments?
Authenticity resonates. Imperfection connects.
Whether youāre in the early stages of starting your business or ten years in and trying something new, we all share one thing in common: weāre figuring it out as we go.
Itās easy to look at others and assume they have a roadmap that we donāt. But hereās the truthānone of us have a perfect map. We have ideas, experiences, and lessons learned, but the path is unique for each of us. When we let go of the pressure to be an expert, we create space to:
And when we show up as we areāwithout the need to prove we have it all togetherāwe give others permission to do the same.
If Iāve learned anything in my years of entrepreneurship, itās that the most meaningful connections happen when we show up as our real selves.
I started my business because I loved the work. I loved connecting with people, sharing stories, and creating something meaningful. From my early days of being a photographer and connecting with my clients all the way to the days of building a CRM for business owners and helping them automate their businesses. And while Iāve built a lot of knowledge and experience over the years, I never want to lose that feeling of curiosity and humility.
Iāve found that the most impactful moments in my business havenāt come from trying to position myself as an expert. Theyāve come from being real. From sharing my journeyāthe wins, the losses, and everything in between.
And sometimes, even I need to remind myself just how powerful that can be.
Iām just like you. Iāve had moments of doubt. Iāve made mistakes. Iāve celebrated wins and cried over failures.
I want you to know that you donāt need to be perfect to make an impact. You donāt need to have it all figured out to start. You donāt need to call yourself an expert to offer value.
What you need is a willingness to show up. To share your story.
And thatās more than enough.
The next time you catch yourself thinking, Iām not qualified enough. Iām not an expert. Who am I to do this?āpause. Take a deep breath. And remember: The world doesnāt need more experts. It needs more real, imperfect, human stories. It needs you.
You have something valuable to shareānot because you have all the answers, but because you have a unique perspective, a story, and someone in the world who needs you to show up.
As the new year starts, one of my biggest goals is to show up more. Somewhere along the way, I started to believe that people only wanted to hear from expertsāthe polished, put-together voices who seemed to have it all figured out. But Iāve realized thatās simply not true. Itās easy to fall into the trap of thinking what we have to share isnāt good enough. But the truth? Maybe our imperfect, real stories are what people connect with most.
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You donāt need to be everywhere, doing everything, to see real results in your business. In fact, trying to do too much might be the very thing holding you back. I know, it feels counterintuitiveāmore marketing should mean more results, right? But hereās the truth: less really can be more.
Simplifying your marketing doesnāt mean sacrificing your impact. It means focusing on what works, cutting out what doesnāt, and showing up with intention. Letās talk about how to streamline your marketing efforts without losing momentum.
Before you simplify your marketing, you need to know what you’re working toward. Are you trying to grow your email list? Boost website traffic? Increase sales? The clearer you are on your goals, the easier it will be to figure out which marketing efforts are worth your timeāand which ones arenāt.
Ask yourself:
Once you know your goals, you can start cutting back on the things that donāt serve them.
You donāt need to be on every social media platform to build a successful business. Itās okay to not be everywhere. Instead, focus on the platforms where your audience actually spends their time.
For example:
Give yourself permission to let go of platforms that arenāt delivering results. Itās better to show up consistently on one or two platforms than to be spread thin across five.
Work smarter, not harder. Instead of creating new content from scratch every day, start repurposing what you already have.
Hereās how:
Your audience isnāt seeing everything you post, so donāt be afraid to reuse your best content. Itās not about doing moreāitās about making the most of what youāve already done.
Automation isnāt about replacing the human touch; itās about freeing up your time so you can focus on what really matters.
Here are a few ways to simplify your marketing through automation:
When you automate repetitive tasks, you have more time to engage with your audience in meaningful ways.
One of the biggest mistakes I see entrepreneurs make is overcomplicating their messaging. Your audience doesnāt need to know everything about your business upfront. They need to know how you can help them.
Simplify your messaging by focusing on these key points:
Keep it clear, concise, and consistent across all your marketing channels. When your message is simple and easy to understand, it resonates more deeply.
Batching your marketing tasks can save you hours each week. Instead of switching between tasks constantly, dedicate specific blocks of time to focus on one type of work.
For example:
When you batch your work, youāre not starting from scratch every day. Youāll be amazed at how much more you can accomplish in less time.
You donāt need to do everything. You just need to do what works.
Take time to review your analytics and see which marketing efforts are bringing in the most results. Once you know whatās working, double down on those strategiesāand let go of the rest.
Hereās what to track:
Simplifying your marketing isnāt about doing less for the sake of it. Itās about doing more of what works and cutting out what doesnāt.
Hereās your permission slip to stop aiming for perfection. Your marketing doesnāt need to be perfectāit needs to be real. Your audience connects with authenticity far more than polished perfection.
Done is better than perfect. Showing up is better than not showing up at all.
Simplifying your marketing doesnāt mean sacrificing your results. It means getting intentional about where you show up, how you show up, and what you share.
Focus on what moves the needle. Let go of what doesnāt. And rememberāyour audience doesnāt need you everywhere. They just need you here, showing up in a way that feels real, intentional, and aligned with your goals.
When you simplify your marketing, you create space to do what you love, serve your audience, and grow your business without the overwhelm. And isnāt that what weāre all after?
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I never set out to build a content creation platform. I wasnāt dreaming about algorithms or content calendars. But what I was dreaming about? Helping business owners like you step out of the endless hustle and finally feel seen, heard, and connected to their audienceāwithout burning out.
Because if weāre being honest, showing up online can feel exhausting. Trying to balance family life, work responsibilities, and the constant pressure to post fresh, engaging content? Itās a lot. And I know that struggle firsthand.
Thatās why I started Wordsmith.
As a mom of four who homeschools, I get how chaotic life can be. The never-ending to-do lists. The constant tug between family and business. The desire to be present with your kids while also chasing your dreams. Itās a delicate danceāand itās easy to feel like youāre failing at both.
I started Wordsmith because I saw too many incredible business owners struggling to show up online. They had powerful stories to share, services that could genuinely help people, and products that deserved to be seen. But they were stuck. Stuck on what to say, how to say it, or where to even begin.
It broke my heart to see women working so hard to build their businesses, only to feel invisible because they didnāt know how to share their message in a way that felt authentic.
I knew there had to be a better way.
At its core, Wordsmith is about helping women entrepreneurs show up authenticallyāin their own voice, on their own terms.
When I first launched Wordsmith, it was just me, sitting at my kitchen table, writing my heart out. I created pre-written captions that business owners could use as-is or customize to fit their brand. And guess what? It worked. We could barely keep up with demand.
But as Wordsmith grew, I realized we could do even more.
Now, with the help of a passionate team and the latest AI technology, weāre empowering entrepreneurs to create on-brand content faster and more efficiently than ever before. Wordsmith doesnāt just give you templates; it gives you the tools to make your content truly yours.
We help you:
One of my superpowers in business has been my ability to plan, organize, and automate. As a homeschooling mom, I had to figure out ways to streamline my work so I could be present with my kids. Iāve poured those same strategies into Wordsmith, making it a tool that helps you get more done in less time.
Because letās face itāwe didnāt start our businesses to spend all day creating Instagram captions or writing email sequences. We started them to make a difference, to create freedom for our families, and to do work that lights us up.
Wordsmith is here to help you do just that.
Hereās what I want you to realize: Your audience doesnāt need perfect. They need you. They need to hear your story, your perspective, and your passion. And when you show up authentically, you build trust. You create real connections that turn followers into loyal customers.
Itās not about selling. Itās about serving.
At Wordsmith, we believe that your story matters. We believe that your voice deserves to be heard. And weāre here to help you share it in a way that feels true to you.
If youāre tired of feeling stuckāif youāve been dreaming of a way to show up online that feels easy, natural, and alignedāIād love to invite you to join us at Wordsmith.
Weāve built this platform with you in mind. From pre-written captions to an AI writing assistant that helps you create personalized content in seconds, everything we do is designed to help women entrepreneurs show up authentically.
Because when you show up as you, magic happens.
Letās make it easier for you to share your story, connect with your audience, and build the business of your dreamsāwithout sacrificing what matters most.
Your story is powerful. Letās make sure the world hears it.
Join us over on Wordsmith: www.modernmarket.co/wordsmith
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Content Prompt: “Letās cut to the chase: [your service] works because itās [specific unique feature]. While others focus on [common approach], I make sure [specific differentiator]. This means you get [specific benefit]. Letās make it happen!”
Wordsmith Prompt:
Write a blog post that explains why my service works better than other options. Focus on the specific features and benefits that make it stand out, and end with a CTA encouraging readers to experience it for themselves. [Add Content Prompt From Above].
Hereās how to make the āHereās Why It Worksā prompt your own:
This formula is a classic for a reason. Itās all about building trust and showing your audience exactly why your service is different and better. By focusing on the specific features of what you offer, their unique advantages, and the real-world benefits they provide, you can clearly communicate why your business is the best choice.
Why it works: FAB helps you cut through the noise and get straight to the point. It highlights what makes your service stand out, giving your audience the clarity they need to trust you and take action.
Let me guessāyouāve stared at your screen more times than you can count, trying to think of something fresh to share about your business. Been there, done that. Thatās why Iām introducing something new to help:Ā Weekly Content Prompts.
These prompts are here to take the guesswork out of showing up online. Theyāre designed to help you:
Each week, Iāll share a prompt to spark inspiration and make it easier for you to talk about your business. Whether you want to craft a blog post, whip up a newsletter, or create a scroll-stopping social media caption, these prompts will have you covered.
Hereās a little secret youāre not alone in: coming up with content is hard. Youāre not the only one staring at a blank screen wondering what to say. In fact, a recent study found that 60% of marketers struggle to come up with fresh content ideas. Yup, even the pros hit roadblocks.
Thatās where a content prompt can change the game. Instead of wasting time second-guessing yourself, youāve got a starting pointāa nudge in the right direction that makes showing up feel a whole lot easier.
(Source: Ziflowās content creation challenges report)
If youāre already using Wordsmith, creating content just got even simpler. Add the prompt and some info about your business, and let Wordsmith do its thingāturning your ideas into beautifully written, on-brand content in seconds. Think of it as your personal copywriter in a box.
Not using Wordsmith yet? No worries! You can still use these prompts with tools like ChatGPT. But hereās the truth: Wordsmith takes it to the next level, automating the process and ensuring your content reflects your unique voice every time. (Psstā¦ You can sign up for Wordsmith here!)
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Did I just Google āhow long is a marathonā? Yes. Yes, I did. Because somehow, Iāve decided that running a marathon (that’s 26.2 miles for those like me who didn’t know) in Honolulu sounds like a great idea, even for someone who’s only ever managed to run five milesāon a really good day.
Letās be clear: Iām not a runner. The only running I do regularly involves chasing my two little ones around the house or racing to the kitchen before my coffee gets cold. But here I am, putting this wild goal out into the universe. Iām planning to run a marathon, and I canāt believe Iām saying that.
So, why this goal? Why now? Let me tell ya.
As a mom of four, most of my attention goes toward raising and homeschooling my kids. I run my business from home, which gives me a ton of flexibility, but it also means that my personal time is practically non-existent. My days are a juggling act of lesson plans, family time, snack requests, and laundryāso much laundry.
Somewhere along the way, I stopped making time to do things just for me. And if youāre a parent, you probably know exactly what I mean. Itās easy to get lost in the needs of everyone else and forget that we deserve a little slice of our own time and energy, too. Back in my early business days, when I was working as a photographer, most of my weekends required me to travel to new locations for weddings and sessions. Although it was technically work, it often felt like a fun weekend getawayāa chance to do something on my own and explore new places. I didnāt realize at the time how important that solo time was for me.
Running a marathon is my way of claiming that space for myself. Itās a commitment to me. Itās a reminder that Iām allowed to set big goals that have nothing to do with being a mom or running a business.
And honestly? It feels empowering to choose something this big and audacious.
I have this weird obsession with setting really unrealistic goals and then figuring out how to make them happen. Running a business has always felt a lot like thatāsetting big dreams, making a plan, and just trusting that Iāll figure it out along the way.
Running a marathon feels exactly the same.
Right now, I canāt run more than five miles without feeling like my lungs might give out. But Iām not worried about where I am todayāIām focused on where I could be a few months from now. Because if thereās one thing Iāve learned, itās that big goals push us in the right direction, even if they feel impossible at first.
How many times do we stop ourselves from going after something because we think, āI could never do thatā? What if we flipped the narrative and thought, āI canāt do that yet but Iām willing to tryā?
Thatās the mindset Iām taking into this marathon journey. I may not be able to run 26.2 miles today, but Iām showing up for future meāthe one who will cross that finish line in Honolulu.
Letās be realārunning is hard. At the moment, running three miles feels like a challenge. Iām not someone who naturally loves to run, and the idea of running more than five miles? I honestly canāt imagine it.
When I say, āIām not a runner,ā I mean it. Iām the mom who runs after her kids, not someone who laces up their sneakers every morning for a quick jog.
But the beauty of setting a goal like running a marathon is that it forces you to grow into the kind of person who can do it. Iām not a runner yet, but by the time December rolls around, I hope I will be.
One of the main reasons I wanted to commit to this marathon is to motivate myself to become more consistent in working out.
Iāve always struggled with sticking to a workout routine. Iād have good weeks where Iād show up consistently, followed by weeks where Iād fall off the wagon completely. I needed a reason to show upāsomething to hold me accountable.
Signing up for a marathon gives me that reason. If I donāt put in the work, the only person Iām letting down is myself. And having to run a marathon is for sure going to be a terrible experience. Thereās no hiding from that.
Consistency is key when it comes to training, and I hope this goal helps me stay accountable even on the days when I donāt feel like showing up. Because letās be honestāthere are going to be plenty of those days.
If youāve been following me for a while, you know I have a deep love for Hawaii. Iāve lived in both Maui and Oahu, and those islands will always hold a special place in my heart.
When I started thinking about running a marathon, I knew I wanted to choose one that felt meaningful. The Honolulu Marathon felt like the perfect fitāa way to return to a place I love, while rewarding myself at the end of the year for sticking with my training plan. Plus, since it’s in December it gives me the most amount of time to train.
Plus, if youāre going to run 26.2 miles, you might as well do it in paradise, right?
This space on my blog is typically filled with business tips and marketing strategies, but I hope to share more of my health journey here, too. It feels a little vulnerable to show up in this way, but I want to be real about the ups and downs of this experience. Life isnāt just about business goalsāitās about personal ones, too.
Iām equal parts excited and terrified. Thereās a voice in my head saying, āYou’re crazy for even trying,ā but thereās a louder voice reminding me that Iāve done hard things beforeāand I can do this, too.
So, hereās to running a marathon, showing up for myself, and doing things that feel impossible.
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If you have a business, you know creating content can feel like a full-time job. You pour your heart into writing that blog post, designing that Instagram carousel, or crafting the perfect email… and then what? You move on to the next thing, leaving all that hard work behind, never fully tapping into the power of repurposing content to make it work harder for you.
Itās not just about saving time (although thatās a huge bonus), itās about stretching the life of your content so it reaches more people across different platforms. Because letās face it ā not everyone is seeing your content the first time around.
Ready to make your content hustle for you? Letās dive into what repurposing content really means, why itās a game-changer, and how you can do it right.
Did you know that 60% of marketers create at least one piece of content every day? (Source) Thatās a lot of time and energy spent on creating ā but what happens to that content after itās published?
Most of the time, it gets buried. And thatās a missed opportunity.
Repurposing content allows you to take that blog post you spent hours on and turn it into:
The best part? Youāre not starting from scratch.
You might be thinking: But wonāt my audience get bored if I keep sharing the same thing?
Nope. The key is to present the content in different ways that feel fresh and relevant for each platform. Hereās how I personally love to repurpose my content:
I like to start out with a long-form blog post ā itās the foundation of everything. Once Iāve got that cornerstone piece, I create multiple Pinterest pins to drive long-term traffic (because Pinterest is a goldmine for evergreen content!). After that, I send out a newsletter to my email list, sharing the main takeaways and inviting them to dive deeper. And finally ā the cherry on top ā I turn that content into a few social media posts.
(Although, Iām currently taking a break from social media. But thatās usually how my repurposing funnel looks!)
The best part? Itās all about working smarter, not harder.
š Pro Tip: Use a tool like Wordsmith to help you brainstorm content that stay true to your brand voice. (Learn more)
Hereās the thing: content on social media has a super short lifespan. According to research, the average lifespan of an Instagram post is about 48 hours. For TikTok? Even shorter. Facebook? A little longer, but still fleeting.
Thatās why itās so important to generate long-term traffic from platforms like Pinterest or SEO-optimized blog posts. These pieces of content keep working for you long after you hit publish ā bringing in traffic, leads, and sales while you sleep.
If youāre only relying on social media, youāre missing out on that longevity. So, letās make your content work harder and longer for you!
TikTok: 15-20 minutes
Instagram: 24-48 hours
X (formerly Twitter): 15-30 minutes
Facebook: 1-2 days
Pinterest: 4 months – years
Google (SEO-optimized content): Years
Thatās why itās so important to generate long-term traffic from platforms like Pinterest or SEO-optimized blog posts. These pieces of content keep working for you long after you hit publish ā bringing in traffic, leads, and sales while you sleep.
If youāre only relying on social media, youāre missing out on that longevity. So, letās make your content work harder and longer for you!
Still not convinced? Hereās why repurposing content is worth your time:
Your audience isnāt everywhere at once. Repurposing helps you reach people who missed your original post.
No need to reinvent the wheel. Repurpose what youāve already created and get more mileage out of it.
Sharing your content in multiple ways shows youāre an expert in your field ā without feeling repetitive.
Feeling overwhelmed by the idea of repurposing? Donāt be. Feeling overwhelmed by the idea of repurposing? Donāt be. I created Wordsmith to help business owners ā just like you ā make content creation feel easier, more fun, and way more personalized. Itās not just about speeding up the process (although, yes please!). Itās about helping you show up in your most authentic voice.
And guess what? Weāve recently added multiple writing styles to choose from! You can even take a personalized quiz to create a custom writing style thatās uniquely you.
Seriously, itās my favorite update so far ā because no two businesses sound the same, and your content shouldnāt either.
š Learn more about Wordsmith here: modernmarket.co/wordsmith
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Can we have a real talk? I see you. I see the overwhelm, the content exhaustion, the hours spent staring at a blinking cursor thinking, What the heck do I even say today? Itās like youāre running on a hamster wheel, creating post after post, and still feeling like youāre going nowhereābecause you donāt have a content strategy tool to make the process easier.
Sound familiar?
I get itābecause Iāve been there too. Showing up online can feel like a full-time job, and letās be real, you already have enough on your plate. But what if it didnāt have to be this hard? What if there was a way to take the stress out of content creation and actually enjoy showing up for your audience again?
Spoiler alert: Thatās exactly why I created Wordsmithāa tool to help you flip the script on content creation and take your business from stuck to thriving.
Letās dive in, shall we?
Before we talk solutions, letās talk about the problem. Because if youāre feeling stuck in the content grind, I promise youāre not alone.
Hereās what I hear from entrepreneurs all the time:
If any of those sound like you, letās just take a deep breath together. Because guess what? Youāre not the problem. The problem is that no one taught us how to consistently create content that feels authentic, connects with our audience, and doesnāt take forever.
Thatās where Wordsmith comes in.
Think of Wordsmith as your personal content creation sidekickāthe one who always knows what to say and how to say it in your voice.
Hereās what makes it different from all those other AI tools out there:
Basically, itās like having a copywriter in your back pocketāwithout the hefty price tag.
Letās talk about transformation. Because thatās what this is really aboutāhelping you go from feeling stuck and overwhelmed to feeling confident and excited about showing up online.
Hereās what happens when you start using a content strategy tool like Wordsmith:
Imagine waking up, opening your laptop, and having your weekās worth of content ready to go. No stress. No overthinking. Just a plan that feels good.
Let me introduce you to Sarah. Sheās a graphic designer who came to Wordsmith feeling completely drained by content creation. Writing captions? Pulling teeth. Blog posts? Forget it. She knew she needed to show up online, but the process felt exhausting. She had no ideas how much of a difference the right content strategy tool would make in her business.
After just one week with Wordsmith, Sarahās outlook on running her business changed.
Hereās what she told me:
“I created a monthās worth of social media content in a few hours. I wrote a blog post that actually sounded like me. And for the first time in forever, I felt excited to show up online.”
Her audience noticed too. Engagement? Skyrocketed. Inquiries from dream clients? Rolling in.
And thatās the magic of Wordsmith. It doesnāt just help you create contentāit helps you create content that connects.
Listen, I know there are a million AI tools out there. And if you’ve been here from the start, you know we launched Wordsmith well before AI was even a thing. But Wordsmith isnāt about churning out cookie-cutter content. Itās about helping you show up in a way that feels real and true to your brand.
Hereās the secret sauce:
Itās like having a content coach who gets you and wants to see you win.
So, friend, what if you didnāt have to dread content creation anymore? What if showing up online felt natural and aligned with who you are? Imagine swapping the overwhelm for confidenceāand actually enjoying the process of sharing your story.
That shift?
Itās right here, waiting for you.
If youāre nodding your head, I hope you give Wordsmith a try.
Imagine feeling excited about your content. Imagine hearing your audience say, “It feels like youāre speaking directly to me.” Imagine having more time to focus on the parts of your business that light you up.
Letās make that happen.
Sign up for Wordsmith today and see the transformation for yourself. Because your words matterāand itās time to let them work for you.
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Letās start with a truth bomb: STORIES SELL. No matter what you doāwhether youāre a photographer capturing lifeās milestones, a coach helping women find clarity, or a shop owner selling handmade treasuresāāthe secret to making real connections with your audience is storytelling.
The truth is, people donāt buy products or services; they buy feelings, connections, and experiences. They buy into you. And the best way to build that connection? Through storytelling.
Letās break down why storytelling is so powerful, how to make it feel natural (not awkward!), and how you can start weaving your unique story into your business today.
Humans are wired for stories. Think about it: since the beginning of time, stories have been how we pass down wisdom, teach lessons, and connect with one another. Our brains light up when we hear a good story. Itās why you remember a friendās hilarious vacation mishap more than a dry business pitch.
In marketing, storytelling taps into that same part of the brain. It builds trust, evokes emotions, and makes your brand memorable.
It makes you relatable. People want to work with someone they trust. Sharing your storyāyour why, your struggles, your journeyāmakes you feel human and approachable.
It builds emotional connections. Facts tell; stories sell. Emotions drive buying decisions. When your audience feels something, theyāre more likely to take action.
It differentiates you. Your story is your secret sauce. Itās the one thing no one else can copy. Itās what makes your brand unique in a crowded market.
Okay, I hear you: āBut Elena, I donāt want to be one of those people oversharing on the internet.ā
I get it. Thereās a fine line between storytelling and oversharing. The key is to share stories that feel authentic and relevant to your audienceās experience.
Hereās a simple framework to help:
Your audience doesnāt just want to know what you doāthey want to know why you do it. Why did you start your business? What problem were you trying to solve? What impact do you hope to make?
Sharing your why makes your mission relatable and inspiring.
Example:
āI started my business because I was tired of seeing other women entrepreneurs burn out trying to do it all. I wanted to create tools that simplify content creation and help women show up online without sacrificing their sanity.ā
Your stories should have a purpose. Share moments from your life that relate to your businessās mission. It could be a challenge you overcame, a lesson you learned, or a pivotal moment that shaped your journey. * Staying relevant isn’t always a must…more on that writing technique on another day!
Example:
āThere was a time when I felt stuck, staring at my computer screen with no idea what to post. I realized it wasnāt about being perfectāit was about being real. Thatās when I started creating weekly content prompts to make showing up easier for myself and my community.ā
Your audience should always see themselves in your story. Itās not just about you; itās about how your story resonates with them.
Ask yourself:
Wondering what kind of stories to share? Here are a few ideas to get you started:
Every business has a beginning. Share yours! How did you start? What challenges did you face? What keeps you going?
Example:
āWhen I started my business, I was a full-time stay-at-home mom with big dreams of building something that allowed me to work from home and live the life I lovedāeven when the world kept telling me it wasnāt possible. I took a leap of faith, pushed through the doubt, and created a business that gives me the freedom and flexibility I once thought was out of reach.ā
Showcase how your product or service has made a difference in someoneās life. Share the before-and-after of a client experience.
Example:
āWhen Sarah came to me, she was overwhelmed by content creation. After using my prompts and tools, she told me she finally felt seen and heard by her audienceāand she tripled her engagement in just one month.ā
Empathy builds trust. Share a story about a time you struggled with the same challenges your audience is facing.
Example:
āI know how it feels to think, āWhy would anyone care about what I have to say?ā But once I started showing up authentically, my business transformed. And yours can too.ā
Feeling overwhelmed at the thought of sharing more stories? Hereās the good news: you donāt have to reinvent the wheel. Your stories can be repurposed across different platforms.
If writing your story feels like a daunting task, donāt worryāIāve got you covered. Wordsmith is designed to help you create authentic, on-brand content quickly and easily. With custom writing styles and prompts, you can share your story without second-guessing yourself.
Just feed Wordsmith the details, and watch it create a blog post, social media caption, or newsletter that sounds just like you.
Your story is your superpower. Itās what makes your business stand out, and itās what will draw your dream clients to you. You donāt have to share everythingājust the moments that matter, the experiences that shaped you, and the lessons you learned along the way.
The next time you sit down to write, remember: itās not about being perfect. Itās about being real. Your audience isnāt looking for flawless; theyāre looking for you.
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Content Prompt: “Youāre not meant to do this alone. If [specific challenge] has been weighing you down, I want you to know thereās a way forward. With [your service], youāll have the support and tools you need to [specific benefit]. Letās tackle it together.”
Wordsmith Prompt: “Write a [blog, newsletter, social media post, etc.] that highlights a common struggle my audience faces and how my service provides the solution. Use a warm and supportive tone to build trust, and end with an encouraging CTA that invites them to take the first step.”
š What is the main challenge your clients face before working with you?
š What specific benefit does your service deliver?
š What type of support do you provide to make the process easier?
Relatable empathy is your secret weapon for connecting with your audience. Itās not about pitching; itās about understanding. Youāre meeting people where they are, showing them that you get it, and offering a way forward that feels both achievable and supportive.
Hereās why this approach resonates:
This weekās prompt is designed to tap into this powerful formula, helping you craft content that says:
I see you.
I understand you.
Let’s solve this together.
Let me guessāyouāve stared at your screen more times than you can count, trying to think of something fresh to share about your business. Been there, done that. Thatās why Iām introducing something new to help: Weekly Content Prompts.
These prompts are here to take the guesswork out of showing up online. Theyāre designed to help you:
Each week, Iāll share a prompt to spark inspiration and make it easier for you to talk about your business. Whether you want to craft a blog post, whip up a newsletter, or create a scroll-stopping social media caption, these prompts will have you covered.
Hereās a little secret youāre not alone in: coming up with content is hard. Youāre not the only one staring at a blank screen wondering what to say. In fact, a recent study found that 60% of marketers struggle to come up with fresh content ideas. Yup, even the pros hit roadblocks.
Thatās where a content prompt can change the game. Instead of wasting time second-guessing yourself, youāve got a starting pointāa nudge in the right direction that makes showing up feel a whole lot easier.
(Source: Ziflowās content creation challenges report)
If youāre already using Wordsmith, creating content just got even simpler. Add the prompt and some info about your business, and let Wordsmith do its thingāturning your ideas into beautifully written, on-brand content in seconds. Think of it as your personal copywriter in a box.
Not using Wordsmith yet? No worries! You can still use these prompts with tools like ChatGPT. But hereās the truth: Wordsmith takes it to the next level, automating the process and ensuring your content reflects your unique voice every time. (Psst… You can sign up for Wordsmith here!)
I hope you enjoy kicking off your content creation with this weekās prompt! Remember: showing up online doesnāt have to be a struggle. Letās make it easierāand more funātogether.
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Multi-passionate, founder of multiple companies, mama of four, obsessed with all things business, marketing, and passive income. My goal is to give you the strategies and tools to grow your business so you can save time, get real results, and focus on what matters most.
Turn your ideas into powerful content that speaks to your audienceāfrom social media to email marketing and beyond. Itās not just AI; itās your voice, but better.
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