You don’t need to be everywhere, doing everything, to see real results in your business. In fact, trying to do too much might be the very thing holding you back. I know, it feels counterintuitive—more marketing should mean more results, right? But here’s the truth: less really can be more.

Simplifying your marketing doesn’t mean sacrificing your impact. It means focusing on what works, cutting out what doesn’t, and showing up with intention. Let’s talk about how to streamline your marketing efforts without losing momentum.

Step 1: Get Crystal Clear on Your Goals

Before you simplify your marketing, you need to know what you’re working toward. Are you trying to grow your email list? Boost website traffic? Increase sales? The clearer you are on your goals, the easier it will be to figure out which marketing efforts are worth your time—and which ones aren’t.

Ask yourself:

• What’s my #1 priority right now?
• Where do my best leads or clients currently come from?
• Which marketing channels bring the most results?

Once you know your goals, you can start cutting back on the things that don’t serve them.

Step 2: Focus on the Platforms That Matter

You don’t need to be on every social media platform to build a successful business. It’s okay to not be everywhere. Instead, focus on the platforms where your audience actually spends their time.

For example:

• If your ideal clients love scrolling Instagram, focus your energy there.
• If you’re a service-based business, LinkedIn might be where you shine.
• Pinterest is perfect for driving long-term website traffic.

Give yourself permission to let go of platforms that aren’t delivering results. It’s better to show up consistently on one or two platforms than to be spread thin across five.

Step 3: Repurpose Your Content

Work smarter, not harder. Instead of creating new content from scratch every day, start repurposing what you already have.

Here’s how:

• Turn a blog post into an email newsletter.
• Break a long video into short social media clips.
• Use an Instagram caption as the basis for a LinkedIn post.

Your audience isn’t seeing everything you post, so don’t be afraid to reuse your best content. It’s not about doing more—it’s about making the most of what you’ve already done.

Step 4: Automate Where You Can

Automation isn’t about replacing the human touch; it’s about freeing up your time so you can focus on what really matters.

Here are a few ways to simplify your marketing through automation:

• Schedule your social media posts in advance.
• Set up email sequences to nurture new subscribers.
• Use a CRM to manage client communication.

When you automate repetitive tasks, you have more time to engage with your audience in meaningful ways.

Step 5: Simplify Your Messaging

One of the biggest mistakes I see entrepreneurs make is overcomplicating their messaging. Your audience doesn’t need to know everything about your business upfront. They need to know how you can help them.

Simplify your messaging by focusing on these key points:

• Who you are.
• What you offer.
• How it helps your audience.

Keep it clear, concise, and consistent across all your marketing channels. When your message is simple and easy to understand, it resonates more deeply.

Step 6: Batch Your Work

Batching your marketing tasks can save you hours each week. Instead of switching between tasks constantly, dedicate specific blocks of time to focus on one type of work.

For example:

• Write all your Instagram captions for the week in one sitting.
• Record multiple videos in one session.
• Plan your email newsletters for the month in advance.

When you batch your work, you’re not starting from scratch every day. You’ll be amazed at how much more you can accomplish in less time.

Step 7: Track What Works (and Let Go of What Doesn’t)

You don’t need to do everything. You just need to do what works.

Take time to review your analytics and see which marketing efforts are bringing in the most results. Once you know what’s working, double down on those strategies—and let go of the rest.

Here’s what to track:

• Which social media posts get the most engagement?
• Which emails have the highest open rates?
• Which blog posts drive the most traffic?

Simplifying your marketing isn’t about doing less for the sake of it. It’s about doing more of what works and cutting out what doesn’t.

Step 8: Embrace Progress Over Perfection

Here’s your permission slip to stop aiming for perfection. Your marketing doesn’t need to be perfect—it needs to be real. Your audience connects with authenticity far more than polished perfection.

Done is better than perfect. Showing up is better than not showing up at all.

The Big Takeaway: Less Really Can Be More

Simplifying your marketing doesn’t mean sacrificing your results. It means getting intentional about where you show up, how you show up, and what you share.

Focus on what moves the needle. Let go of what doesn’t. And remember—your audience doesn’t need you everywhere. They just need you here, showing up in a way that feels real, intentional, and aligned with your goals.

When you simplify your marketing, you create space to do what you love, serve your audience, and grow your business without the overwhelm. And isn’t that what we’re all after?

I never set out to build a content creation platform. I wasn’t dreaming about algorithms or content calendars. But what I was dreaming about? Helping business owners like you step out of the endless hustle and finally feel seen, heard, and connected to their audience—without burning out.

Because if we’re being honest, showing up online can feel exhausting. Trying to balance family life, work responsibilities, and the constant pressure to post fresh, engaging content? It’s a lot. And I know that struggle firsthand.

That’s why I started Wordsmith.

The Heart Behind Wordsmith

As a mom of four who homeschools, I get how chaotic life can be. The never-ending to-do lists. The constant tug between family and business. The desire to be present with your kids while also chasing your dreams. It’s a delicate dance—and it’s easy to feel like you’re failing at both.

I started Wordsmith because I saw too many incredible business owners struggling to show up online. They had powerful stories to share, services that could genuinely help people, and products that deserved to be seen. But they were stuck. Stuck on what to say, how to say it, or where to even begin.

It broke my heart to see women working so hard to build their businesses, only to feel invisible because they didn’t know how to share their message in a way that felt authentic.

I knew there had to be a better way.

How I Make a Difference with Wordsmith

At its core, Wordsmith is about helping women entrepreneurs show up authentically—in their own voice, on their own terms.

When I first launched Wordsmith, it was just me, sitting at my kitchen table, writing my heart out. I created pre-written captions that business owners could use as-is or customize to fit their brand. And guess what? It worked. We could barely keep up with demand.

But as Wordsmith grew, I realized we could do even more.

Now, with the help of a passionate team and the latest AI technology, we’re empowering entrepreneurs to create on-brand content faster and more efficiently than ever before. Wordsmith doesn’t just give you templates; it gives you the tools to make your content truly yours.

We help you:

• Find your unique voice and brand style.
• Create content that feels natural and genuine.
• Show up consistently without feeling overwhelmed.
• Save time so you can focus on what matters most.

Balancing Life and Business

One of my superpowers in business has been my ability to plan, organize, and automate. As a homeschooling mom, I had to figure out ways to streamline my work so I could be present with my kids. I’ve poured those same strategies into Wordsmith, making it a tool that helps you get more done in less time.

Because let’s face it—we didn’t start our businesses to spend all day creating Instagram captions or writing email sequences. We started them to make a difference, to create freedom for our families, and to do work that lights us up.

Wordsmith is here to help you do just that.

The Power of Showing Up Authentically

Here’s what I want you to realize: Your audience doesn’t need perfect. They need you. They need to hear your story, your perspective, and your passion. And when you show up authentically, you build trust. You create real connections that turn followers into loyal customers.

It’s not about selling. It’s about serving.

At Wordsmith, we believe that your story matters. We believe that your voice deserves to be heard. And we’re here to help you share it in a way that feels true to you.

Ready to Make Your Mark?

If you’re tired of feeling stuck—if you’ve been dreaming of a way to show up online that feels easy, natural, and aligned—I’d love to invite you to join us at Wordsmith.

We’ve built this platform with you in mind. From pre-written captions to an AI writing assistant that helps you create personalized content in seconds, everything we do is designed to help women entrepreneurs show up authentically.

Because when you show up as you, magic happens.

Let’s make it easier for you to share your story, connect with your audience, and build the business of your dreams—without sacrificing what matters most.

Your story is powerful. Let’s make sure the world hears it.

Join us over on Wordsmith: www.modernmarket.co/wordsmith

Content Prompt: “Let’s cut to the chase: [your service] works because it’s [specific unique feature]. While others focus on [common approach], I make sure [specific differentiator]. This means you get [specific benefit]. Let’s make it happen!”

Wordsmith Prompt:
Write a blog post that explains why my service works better than other options. Focus on the specific features and benefits that make it stand out, and end with a CTA encouraging readers to experience it for themselves. [Add Content Prompt From Above].

How to Use This Prompt

Here’s how to make the “Here’s Why It Works” prompt your own:

1. Start with empathy. Address your audience’s pain point. Show them you understand their struggles and are here to help.
2. Explain your unique approach. Highlight the specific features of your service and how they’re different from what’s out there.
3. Show the benefits. Connect those features to tangible outcomes that your audience will experience.
4. Wrap it up with a CTA. Invite your audience to take the next step and experience the transformation for themselves.

Copywriting Formula 👉 FAB (Features, Advantages, Benefits)

This formula is a classic for a reason. It’s all about building trust and showing your audience exactly why your service is different and better. By focusing on the specific features of what you offer, their unique advantages, and the real-world benefits they provide, you can clearly communicate why your business is the best choice.

• Feature: The unique thing your service does.
• Advantage: Why that feature is valuable.
• Benefit: The outcome your audience will experience.

Why it works: FAB helps you cut through the noise and get straight to the point. It highlights what makes your service stand out, giving your audience the clarity they need to trust you and take action.

All About These Weekly Content Prompts

Let me guess—you’ve stared at your screen more times than you can count, trying to think of something fresh to share about your business. Been there, done that. That’s why I’m introducing something new to help: Weekly Content Prompts.

These prompts are here to take the guesswork out of showing up online. They’re designed to help you:

• Tell your story authentically.
• Highlight the passion behind what you do.
• Connect with your audience on a deeper level.

Each week, I’ll share a prompt to spark inspiration and make it easier for you to talk about your business. Whether you want to craft a blog post, whip up a newsletter, or create a scroll-stopping social media caption, these prompts will have you covered.

Here’s a little secret you’re not alone in: coming up with content is hard. You’re not the only one staring at a blank screen wondering what to say. In fact, a recent study found that 60% of marketers struggle to come up with fresh content ideas. Yup, even the pros hit roadblocks.

That’s where a content prompt can change the game. Instead of wasting time second-guessing yourself, you’ve got a starting point—a nudge in the right direction that makes showing up feel a whole lot easier.

(Source: Ziflow’s content creation challenges report)

Why Wordsmith Makes It Even Easier

If you’re already using Wordsmith, creating content just got even simpler. Add the prompt and some info about your business, and let Wordsmith do its thing—turning your ideas into beautifully written, on-brand content in seconds. Think of it as your personal copywriter in a box.

Not using Wordsmith yet? No worries! You can still use these prompts with tools like ChatGPT. But here’s the truth: Wordsmith takes it to the next level, automating the process and ensuring your content reflects your unique voice every time. (Psst… You can sign up for Wordsmith here!)

Did I just Google “how long is a marathon”? Yes. Yes, I did. Because somehow, I’ve decided that running a marathon (that’s 26.2 miles for those like me who didn’t know) in Honolulu sounds like a great idea, even for someone who’s only ever managed to run five miles—on a really good day.

Let’s be clear: I’m not a runner. The only running I do regularly involves chasing my two little ones around the house or racing to the kitchen before my coffee gets cold. But here I am, putting this wild goal out into the universe. I’m planning to run a marathon, and I can’t believe I’m saying that.

So, why this goal? Why now? Let me tell ya.

Choosing to Do Something Just for Me

As a mom of four, most of my attention goes toward raising and homeschooling my kids. I run my business from home, which gives me a ton of flexibility, but it also means that my personal time is practically non-existent. My days are a juggling act of lesson plans, family time, snack requests, and laundry—so much laundry.

Somewhere along the way, I stopped making time to do things just for me. And if you’re a parent, you probably know exactly what I mean. It’s easy to get lost in the needs of everyone else and forget that we deserve a little slice of our own time and energy, too. Back in my early business days, when I was working as a photographer, most of my weekends required me to travel to new locations for weddings and sessions. Although it was technically work, it often felt like a fun weekend getaway—a chance to do something on my own and explore new places. I didn’t realize at the time how important that solo time was for me.

Running a marathon is my way of claiming that space for myself. It’s a commitment to me. It’s a reminder that I’m allowed to set big goals that have nothing to do with being a mom or running a business.

And honestly? It feels empowering to choose something this big and audacious.

My Love for Unrealistic Goals

I have this weird obsession with setting really unrealistic goals and then figuring out how to make them happen. Running a business has always felt a lot like that—setting big dreams, making a plan, and just trusting that I’ll figure it out along the way.

Running a marathon feels exactly the same.

Right now, I can’t run more than five miles without feeling like my lungs might give out. But I’m not worried about where I am today—I’m focused on where I could be a few months from now. Because if there’s one thing I’ve learned, it’s that big goals push us in the right direction, even if they feel impossible at first.

How many times do we stop ourselves from going after something because we think, “I could never do that”? What if we flipped the narrative and thought, “I can’t do that yet but I’m willing to try”?

That’s the mindset I’m taking into this marathon journey. I may not be able to run 26.2 miles today, but I’m showing up for future me—the one who will cross that finish line in Honolulu.

I’m Not a Runner (But I’m Trying Anyway)

Let’s be real—running is hard. At the moment, running three miles feels like a challenge. I’m not someone who naturally loves to run, and the idea of running more than five miles? I honestly can’t imagine it.

When I say, “I’m not a runner,” I mean it. I’m the mom who runs after her kids, not someone who laces up their sneakers every morning for a quick jog.

But the beauty of setting a goal like running a marathon is that it forces you to grow into the kind of person who can do it. I’m not a runner yet, but by the time December rolls around, I hope I will be.

Accountability and Consistency

One of the main reasons I wanted to commit to this marathon is to motivate myself to become more consistent in working out.

I’ve always struggled with sticking to a workout routine. I’d have good weeks where I’d show up consistently, followed by weeks where I’d fall off the wagon completely. I needed a reason to show up—something to hold me accountable.

Signing up for a marathon gives me that reason. If I don’t put in the work, the only person I’m letting down is myself. And having to run a marathon is for sure going to be a terrible experience. There’s no hiding from that.

Consistency is key when it comes to training, and I hope this goal helps me stay accountable even on the days when I don’t feel like showing up. Because let’s be honest—there are going to be plenty of those days.

Why Honolulu? Why NOT Honolulu Hawaii?!

If you’ve been following me for a while, you know I have a deep love for Hawaii. I’ve lived in both Maui and Oahu, and those islands will always hold a special place in my heart.

When I started thinking about running a marathon, I knew I wanted to choose one that felt meaningful. The Honolulu Marathon felt like the perfect fit—a way to return to a place I love, while rewarding myself at the end of the year for sticking with my training plan. Plus, since it’s in December it gives me the most amount of time to train.

Plus, if you’re going to run 26.2 miles, you might as well do it in paradise, right?

Getting Personal

This space on my blog is typically filled with business tips and marketing strategies, but I hope to share more of my health journey here, too. It feels a little vulnerable to show up in this way, but I want to be real about the ups and downs of this experience. Life isn’t just about business goals—it’s about personal ones, too.

I’m equal parts excited and terrified. There’s a voice in my head saying, “You’re crazy for even trying,” but there’s a louder voice reminding me that I’ve done hard things before—and I can do this, too.

So, here’s to running a marathon, showing up for myself, and doing things that feel impossible.

If you have a business, you know creating content can feel like a full-time job. You pour your heart into writing that blog post, designing that Instagram carousel, or crafting the perfect email… and then what? You move on to the next thing, leaving all that hard work behind, never fully tapping into the power of repurposing content to make it work harder for you.

It’s not just about saving time (although that’s a huge bonus), it’s about stretching the life of your content so it reaches more people across different platforms. Because let’s face it — not everyone is seeing your content the first time around.

Ready to make your content hustle for you? Let’s dive into what repurposing content really means, why it’s a game-changer, and how you can do it right.

Why Repurposing Content Is the Secret to Consistency

Did you know that 60% of marketers create at least one piece of content every day? (Source) That’s a lot of time and energy spent on creating — but what happens to that content after it’s published?

Most of the time, it gets buried. And that’s a missed opportunity.

Repurposing content allows you to take that blog post you spent hours on and turn it into:

• An engaging email newsletter
• Pinterest pins that drive traffic
• Social media posts (hello, Instagram!)
• Quick video snippets for Reels or TikToks

The best part? You’re not starting from scratch.

How to Repurpose Content (Without Feeling Repetitive)

You might be thinking: But won’t my audience get bored if I keep sharing the same thing?

Nope. The key is to present the content in different ways that feel fresh and relevant for each platform. Here’s how I personally love to repurpose my content:

I like to start out with a long-form blog post — it’s the foundation of everything. Once I’ve got that cornerstone piece, I create multiple Pinterest pins to drive long-term traffic (because Pinterest is a goldmine for evergreen content!). After that, I send out a newsletter to my email list, sharing the main takeaways and inviting them to dive deeper. And finally — the cherry on top — I turn that content into a few social media posts.

(Although, I’m currently taking a break from social media. But that’s usually how my repurposing funnel looks!)

The best part? It’s all about working smarter, not harder.

📌 Pro Tip: Use a tool like Wordsmith to help you brainstorm content that stay true to your brand voice. (Learn more)

Why You Need to Think Beyond Social Media

Here’s the thing: content on social media has a super short lifespan. According to research, the average lifespan of an Instagram post is about 48 hours. For TikTok? Even shorter. Facebook? A little longer, but still fleeting.

That’s why it’s so important to generate long-term traffic from platforms like Pinterest or SEO-optimized blog posts. These pieces of content keep working for you long after you hit publish — bringing in traffic, leads, and sales while you sleep.

If you’re only relying on social media, you’re missing out on that longevity. So, let’s make your content work harder and longer for you!

Average Lifespan Of Social Media Posts:

TikTok: 15-20 minutes

Instagram: 24-48 hours

X (formerly Twitter): 15-30 minutes

Facebook: 1-2 days

Pinterest: 4 months – years

Google (SEO-optimized content): Years

That’s why it’s so important to generate long-term traffic from platforms like Pinterest or SEO-optimized blog posts. These pieces of content keep working for you long after you hit publish — bringing in traffic, leads, and sales while you sleep.

If you’re only relying on social media, you’re missing out on that longevity. So, let’s make your content work harder and longer for you!

The Benefits of Repurposing Content

Still not convinced? Here’s why repurposing content is worth your time:

🔄 1. More Visibility

Your audience isn’t everywhere at once. Repurposing helps you reach people who missed your original post.

⏰ 2. Saves Time

No need to reinvent the wheel. Repurpose what you’ve already created and get more mileage out of it.

🤝 3. Builds Authority

Sharing your content in multiple ways shows you’re an expert in your field — without feeling repetitive.

Let’s Talk Tools (Because We Love a Good Shortcut)

Feeling overwhelmed by the idea of repurposing? Don’t be. Feeling overwhelmed by the idea of repurposing? Don’t be. I created Wordsmith to help business owners — just like you — make content creation feel easier, more fun, and way more personalized. It’s not just about speeding up the process (although, yes please!). It’s about helping you show up in your most authentic voice.

And guess what? We’ve recently added multiple writing styles to choose from! You can even take a personalized quiz to create a custom writing style that’s uniquely you.

Seriously, it’s my favorite update so far — because no two businesses sound the same, and your content shouldn’t either.

👉 Learn more about Wordsmith here: modernmarket.co/wordsmith

Can we have a real talk? I see you. I see the overwhelm, the content exhaustion, the hours spent staring at a blinking cursor thinking, What the heck do I even say today? It’s like you’re running on a hamster wheel, creating post after post, and still feeling like you’re going nowhere—because you don’t have a content strategy tool to make the process easier.

Sound familiar?

I get it—because I’ve been there too. Showing up online can feel like a full-time job, and let’s be real, you already have enough on your plate. But what if it didn’t have to be this hard? What if there was a way to take the stress out of content creation and actually enjoy showing up for your audience again?

Spoiler alert: That’s exactly why I created Wordsmith—a tool to help you flip the script on content creation and take your business from stuck to thriving.

Let’s dive in, shall we?

The Content Struggle Is Real

Before we talk solutions, let’s talk about the problem. Because if you’re feeling stuck in the content grind, I promise you’re not alone.

Here’s what I hear from entrepreneurs all the time:

• “I never know what to say.”
• “I spend hours writing, and it still doesn’t sound right.”
• “I’m worried my content sounds too salesy.”
• “I just don’t have the time.”

If any of those sound like you, let’s just take a deep breath together. Because guess what? You’re not the problem. The problem is that no one taught us how to consistently create content that feels authentic, connects with our audience, and doesn’t take forever.

That’s where Wordsmith comes in.

What Exactly Is Wordsmith?

Think of Wordsmith as your personal content creation sidekick—the one who always knows what to say and how to say it in your voice.

Here’s what makes it different from all those other AI tools out there:

• It knows your brand voice. Wordsmith isn’t about churning out generic content. It’s about creating content that sounds like you.
• It gives you prompts and ideas. Stuck on what to post? Wordsmith serves up weekly prompts to spark ideas and get your creative juices flowing.
• It saves you time. Imagine cutting your content creation time in half. With Wordsmith, you can generate blog posts, newsletters, and social media captions in minutes.

Basically, it’s like having a copywriter in your back pocket—without the hefty price tag.

From Overwhelmed to Organized

Let’s talk about transformation. Because that’s what this is really about—helping you go from feeling stuck and overwhelmed to feeling confident and excited about showing up online.

Here’s what happens when you start using a content strategy tool like Wordsmith:

• You show up consistently. No more ghosting your audience because you don’t know what to say.
• Your content sounds like you. Forget the stiff, robotic posts. Your words will feel real and relatable.
• You save time. More time for your family, your clients, and, let’s be honest, yourself.

Imagine waking up, opening your laptop, and having your week’s worth of content ready to go. No stress. No overthinking. Just a plan that feels good.

A Real-Life Transformation: Meet Sarah

Let me introduce you to Sarah. She’s a graphic designer who came to Wordsmith feeling completely drained by content creation. Writing captions? Pulling teeth. Blog posts? Forget it. She knew she needed to show up online, but the process felt exhausting. She had no ideas how much of a difference the right content strategy tool would make in her business.

After just one week with Wordsmith, Sarah’s outlook on running her business changed.

Here’s what she told me:

“I created a month’s worth of social media content in a few hours. I wrote a blog post that actually sounded like me. And for the first time in forever, I felt excited to show up online.”

Her audience noticed too. Engagement? Skyrocketed. Inquiries from dream clients? Rolling in.

And that’s the magic of Wordsmith. It doesn’t just help you create content—it helps you create content that connects.

Why Wordsmith Works (And Why It’s Different)

Listen, I know there are a million AI tools out there. And if you’ve been here from the start, you know we launched Wordsmith well before AI was even a thing. But Wordsmith isn’t about churning out cookie-cutter content. It’s about helping you show up in a way that feels real and true to your brand.

Here’s the secret sauce:

• Custom Writing Styles: Want to sound professional? Friendly? Witty? We’ve got you. Wordsmith adapts to your unique voice.
• Organized Content Creation: Your content is organized and optimized. With Wordsmith, one piece of content can be quickly turned into a blog post, newsletter, and social media captions, so you get more out of every idea.
• Time-Saving Automation: Spend less time creating content and more time doing what you love.

It’s like having a content coach who gets you and wants to see you win.

So, friend, what if you didn’t have to dread content creation anymore? What if showing up online felt natural and aligned with who you are? Imagine swapping the overwhelm for confidence—and actually enjoying the process of sharing your story.

That shift?

It’s right here, waiting for you.

If you’re nodding your head, I hope you give Wordsmith a try.

Imagine feeling excited about your content. Imagine hearing your audience say, “It feels like you’re speaking directly to me.” Imagine having more time to focus on the parts of your business that light you up.

Let’s make that happen.

Sign up for Wordsmith today and see the transformation for yourself. Because your words matter—and it’s time to let them work for you.

Let’s start with a truth bomb: STORIES SELL. No matter what you do—whether you’re a photographer capturing life’s milestones, a coach helping women find clarity, or a shop owner selling handmade treasures——the secret to making real connections with your audience is storytelling.

The truth is, people don’t buy products or services; they buy feelings, connections, and experiences. They buy into you. And the best way to build that connection? Through storytelling.

Let’s break down why storytelling is so powerful, how to make it feel natural (not awkward!), and how you can start weaving your unique story into your business today.

Why Storytelling Works

Humans are wired for stories. Think about it: since the beginning of time, stories have been how we pass down wisdom, teach lessons, and connect with one another. Our brains light up when we hear a good story. It’s why you remember a friend’s hilarious vacation mishap more than a dry business pitch.

In marketing, storytelling taps into that same part of the brain. It builds trust, evokes emotions, and makes your brand memorable.

Here’s how storytelling works for your business:

It makes you relatable. People want to work with someone they trust. Sharing your story—your why, your struggles, your journey—makes you feel human and approachable.

It builds emotional connections. Facts tell; stories sell. Emotions drive buying decisions. When your audience feels something, they’re more likely to take action.

It differentiates you. Your story is your secret sauce. It’s the one thing no one else can copy. It’s what makes your brand unique in a crowded market.

How to Tell Your Story Without Feeling Cringe

Okay, I hear you: “But Elena, I don’t want to be one of those people oversharing on the internet.”

I get it. There’s a fine line between storytelling and oversharing. The key is to share stories that feel authentic and relevant to your audience’s experience.

Here’s a simple framework to help:

1. Share Your “Why”

Your audience doesn’t just want to know what you do—they want to know why you do it. Why did you start your business? What problem were you trying to solve? What impact do you hope to make?

Sharing your why makes your mission relatable and inspiring.

Example:

“I started my business because I was tired of seeing other women entrepreneurs burn out trying to do it all. I wanted to create tools that simplify content creation and help women show up online without sacrificing their sanity.”

1. Get Personal (But try and stay relevant)

Your stories should have a purpose. Share moments from your life that relate to your business’s mission. It could be a challenge you overcame, a lesson you learned, or a pivotal moment that shaped your journey. * Staying relevant isn’t always a must…more on that writing technique on another day!

Example:

“There was a time when I felt stuck, staring at my computer screen with no idea what to post. I realized it wasn’t about being perfect—it was about being real. That’s when I started creating weekly content prompts to make showing up easier for myself and my community.”

1. Make It About Them

Your audience should always see themselves in your story. It’s not just about you; it’s about how your story resonates with them.

Ask yourself:

• What does my audience need to hear?
• How does my story offer hope or encouragement?
• What lesson can they take away from my experience?

The Types of Stories You Should Tell

Wondering what kind of stories to share? Here are a few ideas to get you started:

1. Origin Story

Every business has a beginning. Share yours! How did you start? What challenges did you face? What keeps you going?

Example:

“When I started my business, I was a full-time stay-at-home mom with big dreams of building something that allowed me to work from home and live the life I loved—even when the world kept telling me it wasn’t possible. I took a leap of faith, pushed through the doubt, and created a business that gives me the freedom and flexibility I once thought was out of reach.”

1. Client Transformation Story

Showcase how your product or service has made a difference in someone’s life. Share the before-and-after of a client experience.

Example:

“When Sarah came to me, she was overwhelmed by content creation. After using my prompts and tools, she told me she finally felt seen and heard by her audience—and she tripled her engagement in just one month.”

1. “I’ve Been There” Story

Empathy builds trust. Share a story about a time you struggled with the same challenges your audience is facing.

Example:

“I know how it feels to think, ‘Why would anyone care about what I have to say?’ But once I started showing up authentically, my business transformed. And yours can too.”

How to Share Your Stories (Without the Overwhelm)

Feeling overwhelmed at the thought of sharing more stories? Here’s the good news: you don’t have to reinvent the wheel. Your stories can be repurposed across different platforms.

Here’s how to do it:

• Social Media Posts: Share snippets of your story with a powerful opening line to hook your audience.
• Blog Posts: Dive deeper into your stories to build trust and provide value.
• Email Newsletters: Use storytelling to connect with your subscribers and keep them engaged.
• About Page: Make sure your website tells your brand story in a compelling way.

Wordsmith Makes Storytelling Easier

If writing your story feels like a daunting task, don’t worry—I’ve got you covered. Wordsmith is designed to help you create authentic, on-brand content quickly and easily. With custom writing styles and prompts, you can share your story without second-guessing yourself.

Just feed Wordsmith the details, and watch it create a blog post, social media caption, or newsletter that sounds just like you.

Your story is your superpower. It’s what makes your business stand out, and it’s what will draw your dream clients to you. You don’t have to share everything—just the moments that matter, the experiences that shaped you, and the lessons you learned along the way.

The next time you sit down to write, remember: it’s not about being perfect. It’s about being real. Your audience isn’t looking for flawless; they’re looking for you.

Content Prompt: “You’re not meant to do this alone. If [specific challenge] has been weighing you down, I want you to know there’s a way forward. With [your service], you’ll have the support and tools you need to [specific benefit]. Let’s tackle it together.”

Wordsmith Prompt: “Write a [blog, newsletter, social media post, etc.] that highlights a common struggle my audience faces and how my service provides the solution. Use a warm and supportive tone to build trust, and end with an encouraging CTA that invites them to take the first step.”

Info Needed About Your Business:

👉 What is the main challenge your clients face before working with you?

👉 What specific benefit does your service deliver?

👉 What type of support do you provide to make the process easier?

Why Relatable Empathy Works

Relatable empathy is your secret weapon for connecting with your audience. It’s not about pitching; it’s about understanding. You’re meeting people where they are, showing them that you get it, and offering a way forward that feels both achievable and supportive.

Here’s why this approach resonates:

• Emotional Connection: Acknowledging their struggles shows you see them as individuals, not just potential customers.
• Building Trust: Empathy transforms you from a service provider into someone they can rely on.
• Inspiring Action: When people feel understood and hopeful, they’re ready to take the first step toward a solution.

This week’s prompt is designed to tap into this powerful formula, helping you craft content that says:

I see you.

I understand you.

Let’s solve this together.

All About These Weekly Prompts

Let me guess—you’ve stared at your screen more times than you can count, trying to think of something fresh to share about your business. Been there, done that. That’s why I’m introducing something new to help: Weekly Content Prompts.

These prompts are here to take the guesswork out of showing up online. They’re designed to help you:

• Tell your story authentically.
• Highlight the passion behind what you do.
• Connect with your audience on a deeper level.

Each week, I’ll share a prompt to spark inspiration and make it easier for you to talk about your business. Whether you want to craft a blog post, whip up a newsletter, or create a scroll-stopping social media caption, these prompts will have you covered.

Here’s a little secret you’re not alone in: coming up with content is hard. You’re not the only one staring at a blank screen wondering what to say. In fact, a recent study found that 60% of marketers struggle to come up with fresh content ideas. Yup, even the pros hit roadblocks.

That’s where a content prompt can change the game. Instead of wasting time second-guessing yourself, you’ve got a starting point—a nudge in the right direction that makes showing up feel a whole lot easier.

(Source: Ziflow’s content creation challenges report)

Why Wordsmith Makes It Even Easier

If you’re already using Wordsmith, creating content just got even simpler. Add the prompt and some info about your business, and let Wordsmith do its thing—turning your ideas into beautifully written, on-brand content in seconds. Think of it as your personal copywriter in a box.

Not using Wordsmith yet? No worries! You can still use these prompts with tools like ChatGPT. But here’s the truth: Wordsmith takes it to the next level, automating the process and ensuring your content reflects your unique voice every time. (Psst… You can sign up for Wordsmith here!)

Try This Week’s Content Prompt

I hope you enjoy kicking off your content creation with this week’s prompt! Remember: showing up online doesn’t have to be a struggle. Let’s make it easier—and more fun—together.

Are you ready to leverage the internet’s favorite search engine to generate an extra $10K+ in monthly revenue? In just 90 minutes, I’ll teach you the key strategies for setting up successful Pinterest ads and targeting your audience effectively. Connect with buyers who are looking for what you have to offer, and let’s 10X your traffic and sales!

CLICK HERE TO LEARN HOW TO SET UP PINTEREST ADS

I spent over 6 months without posting a single thing on social media—no Instagram reels, no Facebook updates, nothing. Just pure, unfiltered freedom and a whole lot of beautiful traffic and sales to show for it. 🎉

This wasn’t just a wild experiment; it was a game-changer for my business. I wanted to see if my business could thrive without the constant stress of social media algorithms. Spoiler alert: it’s still going great.

Here’s the powerhouse strategy: Pinterest Ads, my email list, and organic traffic.With Pinterest Ads, I drive targeted traffic straight to my site. My email list helps me build relationships and make sales without the algorithm stress. And organic traffic is the icing on the cake, thanks to smart SEO strategies.

Ready to learn how to set up your very own Ads?I’ve put together a 90-minute video tutorial on setting up Pinterest ads. This course will walk you through the entire process, showing you how to leverage Pinterest to generate an extra $10K+ in monthly revenue—all without the need for social media posts.With the right strategy, you can place your business right in front of people actively searching for what you offer.

Don’t wait – take control of your traffic and sales with Pinterest Ads. Let’s do this together!

When I first launched Wordsmith, it was born out of my love for writing and my desire to help others show up online. I witnessed firsthand how people struggled to express the things that mattered most to them, often holding back because they didn’t know how to connect their ideas with an audience that would truly value what they had to say.

Over time, the world changed. AI made its entrance, and seemingly overnight, there were new tools everywhere, each promising to revolutionize how we create content.

I waited. I didn’t want to rush into something that wouldn’t genuinely serve the Wordsmith community. If we were going to implement AI, it had to go deeper than what others were offering.

The Power of Personalization

One of the top requests I’ve heard from Wordsmith clients is the need for more personalized content. While they love the prewritten captions and content prompts, many wanted something that felt truly tailored to their voice and audience.

With over 11,000 members, it became clear that offering this level of customization by myself was simply not possible. But with the help of AI? Suddenly, it is.

AI allows me to deliver personalized, high-quality content that feels like it was made just for you and your audience. Over the last few months, I’ve been working quietly behind the scenes to perfect something special—a way to blend the power of AI with the heart of what makes your business unique.

My goal isn’t to create another cookie-cutter AI writing tool. I’m creating something far more personal.

What to Expect from Wordsmith’s Biggest Update

Imagine content so aligned with your voice, it feels like an extension of your thoughts, your vision, and your brand. Copy so good, you’d swear it was written by a human. That’s what I’ve been building for Wordsmith.

In the coming weeks, we’ll be rolling out our biggest update yet. Whether you’ve been a member from the start or are considering joining now, there’s so much goodness on the horizon, and I can’t wait for you to be part of it.

This update will transform the way you create content, giving you AI-enhanced, personalized copy that helps you stand out and truly connect with your audience.

Here’s to embracing the beauty of change—both in the seasons and in business.

CLICK HERE TO JOIN WORDSMITH

P.S. The membership is $9.95 a month right now, and if you sign up today, you’ll be locked into that price—even after we launch the new and improved version.

Yesterday’s flood of responses to my post was a wake-up call: people are feeling exhausted. Exhausted from relying on social media to keep their business running. Exhausted from the relentless content creation treadmill they are running on. Exhausted from feeling invisible and unheard in all the noise online. Exhausted from pouring their time into a platform that no longer values them.

But beneath the exhaustion lies fear—the fear of not knowing any other way to connect with clients and drive sales andkeep their business going.

I spent the better part of yesterday reading the heartfelt replies from fellow entrepreneurs echoing the samesentiment that landed in their inboxes. And let me tell you, it got me fired up.

There’s no doubt in my mind that change is not only possible but long overdue for a lot of us. 

Because, while we’re talking about social media for business, let me tell you, from firsthand experience, just how deeply entrenched social media had become in my life—and how liberating it felt to finally break free from it all.

So today, I want to peel back the curtain a bit more, sharing what I’ve done and the steps I’m taking, and maybe it willinspire you to make similar shifts.

First up….

Deleting Social Media Apps.

If you’re ready to step away from the social media frenzy for your business, it doesn’t necessarily mean wiping your accounts off the face of the internet. Start by kicking those apps off your phone. 

Why? Let me break it down:

ONE: Sure, you can still access your business accounts from your computer. But removing those apps from your phone disrupts that mindless scrolling cycle.

Those apps are designed to keep you hooked, and by eliminating them from your phone, you reclaim control without having to pull the plug on all your accounts at once.

TWO: Think of your social media presence more as a placeholder for your business in the digital realm. I don’t plan on returning to regular posting, but I know potential clients are still stumbling upon me there and can easily be redirected to my website.

This shift is a powerful step toward reclaiming your time and your focus. You’d be amazed at how much lighter you’ll feel with these changes in place.

Plus, if you’re not 100% ready to remove it completely, this can allow you to continue posting without needing to have any of the apps on your phone.

Now, onto the most crucial step: Imagining a Social Media-Free Marketing Strategy. 

Take a moment today to envision what your marketing strategy would look like without social media in the picture.

If you’re anything like me, you’ll feel a rush of freedom as you realize just how much time you’ve reclaimed. You might also realize just how time consuming social media was to begin with.

Bid farewell to the never-ending content creation cycle and say hello to the work that truly lights you up, and the reason you started your business in the first place!

That alone should have you jumping with excitement.

This shift means MORE TIME to pursue what lights you up. More time to cherish the everyday moments with your loved ones, uninterrupted by social media’s noise.

And lastly, consider alternative marketing avenues. For me, my email list is at the top of that list. Having a direct line to my audience is invaluable for my business.

The fact that you’re reading this email right now speaks volumes. I didn’t need to dance to the algorithm’s tune to reach you today—all I had to do was hit send and land in your inbox.

Of course, there are countless other ways to market your business.

Remember, businesses thrived long before social media came into the picture. It’s time to get creative and explore what that might look like for you.

So take some time today to ponder where you want to direct your marketing efforts if your social media is taking a backseat.

I’ve been on this journey for a while now, and let me tell you, it’s not only possible—it’s incredibly fulfilling. 

If you’re sitting there thinking it’s impossible to run a successful business without being shackled to social media, I’m here to show you otherwise.

As always, if you have any questions for me just hit that reply button. I read and respond to every single email I get and absolutely love and welcome continuing this conversation. 

Balancing motherhood and entrepreneurship has always been challenging but incredibly rewarding. The precious moments with my 4 children have taught me that being present is more valuable than any business milestone.

Curious about the secret that makes it all possible?

It might surprise you.

Sixteen years ago, I embarked on the exhilarating journey of entrepreneurship with a newborn sleeping in my arms. It was a chaotic dance between naptimes and business calls, between diaper changes and client meetings. I remember feeling like a tightrope walker, balancing precariously between the demands of motherhood and the relentless drive to grow my business. 

Fast forward to today, and I’m back in a similar place, only this time, I have two more little ones filling our home with laughter and a whole lot of chaos.

Starting a business with young children was, and still is, a balancing act. In those early days, it often felt like I was being pulled in a million directions. My two older kids, now 11 and 15, were once tiny beings who needed my constant attention. 

I juggled snack time, playtimes, and sleepless nights while trying to carve out a space for my business to thrive. It wasn’t easy, but it was a journey that shaped me as both a mother and an entrepreneur.

Now, with my older ones off pursuing their passions and my two little ones keeping me on my toes, I am acutely aware of how quickly time passes. 

It feels like just yesterday I was holding my firstborn’s tiny hand, and now I’m watching her navigate life, working 40+ hours doing something she loves. These fleeting moments with my children are precious, and I cherish every second. I know that soon enough, my house will be quieter, and the demands of motherhood will shift.

In this season of life, my office time has become a rare luxury. I adore my beautiful workspace, but I’ve learned that being present with my children is far more valuable than any business milestone. The hours I spend with them, building sand castles or making up bedtime stories, are moments I will never get back. My big ideas and ambitious plans for my business might take a little longer to achieve, but that’s okay. This is what feels right for me now.

Creating a Business That Works for You

One of the most significant lessons I’ve learned over the years is the importance of setting up a business that doesn’t require me to be chained to my desk. Even while I’m at home enjoying family time or working on our historic home, my business continues to generate income. This has been the key for me, and it’s something I’m excited to share more about with others.

By setting up ads that drive traffic to my business, I’ve been able to step away from the constant grind of social media and focus more on what truly matters. 

This approach has allowed me to maintain a steady income without sacrificing those irreplaceable moments at home with my children.

The Freedom of Passive Income and Ads

The beauty of passive income and running ads is that it offers a level of freedom and flexibility that traditional business models often lack. Once you figure out how to set it up, you realize that running a successful business doesn’t have to mean working 40+ hours a week. It’s incredibly liberating, not just on a personal level but financially as well.

For me, this journey has been about finding harmony between my roles as a mother and a business owner. It’s about recognizing that my children will only be little for a short time and that being present for them is the most important thing I can do. My office might be quieter these days, and my business goals might take a bit longer to reach, but the trade-off is more than worth it.

I’m excited to share more about how I’ve managed to create a business that supports my family life rather than detracting from it. For those of you who crave making an income without sacrificing precious moments at home, know that it is possible. It’s about creating systems and strategies that allow your business to run smoothly even when you’re not there.

Setting up ads, automating processes, and focusing on passive income streams have been my secret weapons. They’ve allowed me to step back from the hustle and enjoy my life more fully. And I’m here to tell you that you can do it too. It takes effort and creativity, but the reward is a life where you can be fully present for your children while still achieving your business dreams.

Balancing business and motherhood is no easy feat, but it’s a journey filled with immense rewards. Embrace the chaos, cherish the moments, and create a business that works for you, not the other way around.

And for anyone reading this trying to balance both motherhood and entrepreneurship, Remember; your children will only be little for a short while, and the time you spend with them now will be the memories you treasure forever. Your business can grow and thrive alongside your family, and you don’t have to sacrifice one for the other. Here’s to finding that balance and living a life that feels right for you.

So when you feel like you’re not doing enough or growing your business as quickly as others, just know the real work you’re doing is at home. ❤️