Content Prompt: I’m not for everyone—and that’s a good thing. If you’re looking for [X], we probably won’t vibe. But if you want [Y], then you’re in the right place. Here’s why I do things differently, and why that might be exactly what you’ve been needing.
Copywriting Formula: Polarizing POV + Clarity
This week’s content prompt is all about standing tall in what makes your business unique.
By owning your perspective and getting clear about what you don’t do, you make room for your dream clients to lean all the way in. That’s the magic of a Polarizing Point of View – it doesn’t mean you’re being controversial for the sake of it. It means you’re being clear.
This is your permission slip to say, “This is who I am, this is how I work, and this is why it works.”
Why It Works:
Because clarity is magnetic.
In a noisy online world, people are craving honesty, realness, and someone who knows exactly what they stand for. When you confidently communicate who you’re for (and who you’re not), you build trust faster and attract the people who are already aligned with your style, your values, and your offer.
This kind of content weeds out the wrong fits and draws in the people who will love what you do—and stick around for the long haul.
Wordsmith Instructions:
Use this content prompt to draw a bold line in the sand. Write a post that highlights what you don’t offer, what you do, and why your approach is intentional. Share a little behind-the-scenes or personal story that reinforces your perspective.
New to Wordsmith? Just drop in this content prompt and a few details about your business. Wordsmith will create a blog post, newsletter, and social captions that sound like you and speak straight to your dream clients. It makes content creation faster, easier, and way more aligned.
How to Use This Prompt:
- Start with something your business isn’t
- Share what your business is
- Explain why this difference matters
- End with a CTA that invites your people in
Example Post Using This Prompt:
I’m not the kind of business that teaches you to post 5 times a day and hustle harder.
If you’re looking for fast hacks and overnight wins, I’m probably not your girl.
But if you want to build a sustainable, aligned business that grows with intention—welcome. You’re in the right place.
I built Wordsmith for people who want to connect with their audience, not just convert them. For people who believe their message matters and want content that reflects their values, their voice, and their heart.
You won’t find one-size-fits-all content here. You’ll find prompts that spark something real, plus the tools to turn those ideas into blog posts, emails, and captions that help your business grow.
Because you don’t need more content. You need better content that feels like you. Sign up for Wordsmith here
Information Needed About Your Business:
To bring this prompt to life, think about:
- What are you not offering or promising?
- What do your clients love most about your unique approach?
- How does your perspective differ from others in your industry?
- What makes your way more meaningful, sustainable, or impactful?
Use this prompt to speak with confidence. Your people will hear it—and feel it.
