If you’ve ever felt like keeping up with social media is a full-time job, you’re not alone. Between posting, engaging, creating reels, and staying on top of trends, it’s easy to feel like your entire business depends on showing up all the time—but I’m here to tell you it doesn’t have to be that way.

In fact, I spent an entire year not posting to social media to see just how much my business actually needed it. Spoiler: it did just fine. My income didn’t disappear. My audience didn’t vanish. And most importantly, the overwhelm I once felt around social media? It finally lifted.

A lot of us put way more weight on these platforms than we should. But when you have a solid marketing strategy in place that doesn’t depend on social media, it shifts from being the whole strategy to just an extra piece of it. And that changes everything.

If you’re tired of feeling like social media runs your business (instead of the other way around), let’s talk about how to build a business that thrives—without the overwhelm.

Step 1: Focus on Content You Actually Enjoy Creating

Here’s a little secret: the best content is the kind you actually enjoy making.

For a long time, I thought I needed to create more videos, find the perfect aesthetic, or spend hours piecing together Instagram-worthy content. But the truth is, I’ve always loved writing. I can sit down and pour my heart into a blog post or email, and it feels easy. But forcing myself to spend hours editing videos? That just drains me.

And I’m guessing you have something like that too. Maybe you love writing like I do, or maybe you prefer showing up in audio form through podcasts. Maybe video is your thing, and you feel energized creating short, engaging clips. Whatever it is, lean into it.

Because when content feels fun instead of forced, you’ll actually create it—consistently.

Step 2: Batch Your Work Like a Pro

One of the best things I ever did for my business was learning how to batch work. Instead of scrambling to come up with content every day, I set aside dedicated time to create in bulk.

Here’s how it works:

• Pick a focus day. Choose one day a week (or month) where you only focus on content creation.
• Create multiple pieces at once. If you love writing, draft several blog posts or emails in one sitting. If you prefer video, record multiple clips in one go.
• Schedule everything. Use tools like Flodesk, Pinterest schedulers, or blog planners so your content runs on autopilot. Automating my workflows has helped a ton (on and off social media).

The goal is to remove the stress of daily content creation so you can focus on actually running your business.

Step 3: Build a Strategy That Doesn’t Rely on Social Media

Social media should be a tool, not your entire business plan. So, what do you do instead? You create a marketing strategy that works without it.

Here are a few ideas:

• Email Marketing: The most direct way to connect with your audience without worrying about algorithms.
• SEO & Blogging: Write valuable content that brings in traffic long after you hit publish.
• Pinterest: More of a search engine than a social platform, it sends consistent traffic to your offers.
• Collaborations & Referrals: Build relationships with people in your industry to grow through word-of-mouth.

When you have multiple ways to reach your audience, social media becomes optional—not mandatory.

Step 4: Redefine Your Relationship With Social Media

I’m not saying you have to quit social media altogether. But I am saying it’s okay to use it differently.

What if, instead of stressing about daily posts, you used it as a place to share when you want to? What if it became a bonus tool instead of a must-do task?

That’s what happened for me after my year off. When I came back, I realized I no longer felt pressured to keep up with the trends. I could post on my own terms. And that freedom? It made all the difference.

Final Thoughts: You Get to Choose How You Show Up

The biggest takeaway? You don’t have to spend all day on social media to build a thriving business.

Instead, focus on content that feels good, batch your work, and build a strategy that supports you—without the overwhelm.

Because at the end of the day, your business should work for you—not the algorithm.

And trust me, it’s possible.

Content Prompt: “Feeling stuck trying to figure out [specific problem]? With [your service], you can skip the guesswork and start seeing results. I’ll show you exactly how to [specific solution]. Let’s get started!”

Copywriting Formula: Problem-Solution

Let’s be honest—there’s nothing more frustrating than feeling stuck, spinning your wheels, and getting nowhere. The Problem-Solution formula gets straight to the heart of that frustration. It starts by saying, “Hey, I see you. I get it.” Then it offers a way forward—a clear, actionable solution that makes everything feel possible again.

Here’s how it works:

1. Problem: Start by naming the struggle your audience is facing. Show them you understand their challenges and how hard it’s been.
2. Solution: Now, here’s where you bring the light! Show them how your service solves that problem. Make it clear, simple, and doable.
3. Call to Action: Finish by inviting them to take action—whether it’s signing up, booking a call, or trying your product. Let them know you’re ready to help them move forward.

Why it works: When your audience sees that you understand their struggle and have the solution, you build trust. And trust? It’s the secret sauce that makes them say, “Yes, I’m ready to do this.”

Wordsmith Instructions

Write a [blog post, social media caption, newsletter etc.] that highlights a specific problem your audience faces and shows how your service solves it. Use clear, actionable language and end with a CTA that invites them to stop guessing and start making progress. [Then enter the content prompt from above].

How to Use This Prompt

Here’s how to make the “No More Guesswork” prompt your own:

1. Start with empathy. Begin your post by naming the frustration your audience feels. Let them know you understand what they’re going through.
2. Present the solution. Show them how your service is the answer they’ve been looking for. Use clear, relatable language that makes it easy to see the value.
3. Make it actionable. Give them a step to take right now—whether it’s clicking a link, signing up, or booking a call. Keep it simple and inviting.
4. End with encouragement. Remind them that progress is possible and that you’re here to help every step of the way.

Information Needed About Your Business

To make this prompt work like magic, get clear on these details:

• What specific problem does your audience struggle with? Think about the challenges that keep them up at night.
• How does your service solve that problem? Highlight what makes your approach unique and effective.
• What transformation can they expect? Paint a picture of what life looks like after working with you.
• What’s the next step they should take? Be clear and direct about how they can get started.

When you know these answers, your post will resonate on a deeper level and inspire action.

Example Post Using This Prompt

Ever feel like showing up online is harder than it should be? With Wordsmith, the struggle ends here. We’ve built a tool that takes one idea and transforms it into a polished blog post, a must-read newsletter, and scroll-stopping social media captions—all written in your unique voice and done in minutes.

No more blank screens. No more guessing games. Just clear, organized, on-brand content that connects with your audience and helps you stand out.

If you’re ready to stop overthinking and start creating with ease, Wordsmith is here to make it happen. Sign up today and let’s get started!

All About These Weekly Content Prompts

Let me guess—you’ve stared at your screen more times than you can count, trying to think of something fresh to share about your business. Been there, done that. That’s why I’m introducing something new to help: Weekly Content Prompts.

These prompts are here to take the guesswork out of showing up online. They’re designed to help you:

• Tell your story authentically.
• Highlight the passion behind what you do.
• Connect with your audience on a deeper level.

Each week, I’ll share a prompt to spark inspiration and make it easier for you to talk about your business. Whether you want to craft a blog post, whip up a newsletter, or create a scroll-stopping social media caption, these prompts will have you covered.

Here’s a little secret you’re not alone in: coming up with content is hard. You’re not the only one staring at a blank screen wondering what to say. In fact, a recent study found that 60% of marketers struggle to come up with fresh content ideas. Yup, even the pros hit roadblocks.

That’s where a content prompt can change the game. Instead of wasting time second-guessing yourself, you’ve got a starting point—a nudge in the right direction that makes showing up feel a whole lot easier.

(Source: Ziflow’s content creation challenges report)

Why Wordsmith Makes It Even Easier

If you’re already using Wordsmith, creating content just got even simpler. Add the prompt and some info about your business, and let Wordsmith do its thing—turning your ideas into beautifully written, on-brand content in seconds. Think of it as your personal copywriter in a box.

Not using Wordsmith yet? No worries! You can still use these prompts with tools like ChatGPT. But here’s the truth: Wordsmith takes it to the next level, automating the process and ensuring your content reflects your unique voice every time. (Psst… You can sign up for Wordsmith here!)

Content Prompt: “Let’s cut to the chase: [your service] works because it’s [specific unique feature]. While others focus on [common approach], I make sure [specific differentiator]. This means you get [specific benefit]. Let’s make it happen!”

Wordsmith Prompt:
Write a blog post that explains why my service works better than other options. Focus on the specific features and benefits that make it stand out, and end with a CTA encouraging readers to experience it for themselves. [Add Content Prompt From Above].

How to Use This Prompt

Here’s how to make the “Here’s Why It Works” prompt your own:

1. Start with empathy. Address your audience’s pain point. Show them you understand their struggles and are here to help.
2. Explain your unique approach. Highlight the specific features of your service and how they’re different from what’s out there.
3. Show the benefits. Connect those features to tangible outcomes that your audience will experience.
4. Wrap it up with a CTA. Invite your audience to take the next step and experience the transformation for themselves.

Copywriting Formula 👉 FAB (Features, Advantages, Benefits)

This formula is a classic for a reason. It’s all about building trust and showing your audience exactly why your service is different and better. By focusing on the specific features of what you offer, their unique advantages, and the real-world benefits they provide, you can clearly communicate why your business is the best choice.

• Feature: The unique thing your service does.
• Advantage: Why that feature is valuable.
• Benefit: The outcome your audience will experience.

Why it works: FAB helps you cut through the noise and get straight to the point. It highlights what makes your service stand out, giving your audience the clarity they need to trust you and take action.

All About These Weekly Content Prompts

Let me guess—you’ve stared at your screen more times than you can count, trying to think of something fresh to share about your business. Been there, done that. That’s why I’m introducing something new to help: Weekly Content Prompts.

These prompts are here to take the guesswork out of showing up online. They’re designed to help you:

• Tell your story authentically.
• Highlight the passion behind what you do.
• Connect with your audience on a deeper level.

Each week, I’ll share a prompt to spark inspiration and make it easier for you to talk about your business. Whether you want to craft a blog post, whip up a newsletter, or create a scroll-stopping social media caption, these prompts will have you covered.

Here’s a little secret you’re not alone in: coming up with content is hard. You’re not the only one staring at a blank screen wondering what to say. In fact, a recent study found that 60% of marketers struggle to come up with fresh content ideas. Yup, even the pros hit roadblocks.

That’s where a content prompt can change the game. Instead of wasting time second-guessing yourself, you’ve got a starting point—a nudge in the right direction that makes showing up feel a whole lot easier.

(Source: Ziflow’s content creation challenges report)

Why Wordsmith Makes It Even Easier

If you’re already using Wordsmith, creating content just got even simpler. Add the prompt and some info about your business, and let Wordsmith do its thing—turning your ideas into beautifully written, on-brand content in seconds. Think of it as your personal copywriter in a box.

Not using Wordsmith yet? No worries! You can still use these prompts with tools like ChatGPT. But here’s the truth: Wordsmith takes it to the next level, automating the process and ensuring your content reflects your unique voice every time. (Psst… You can sign up for Wordsmith here!)

Did I just Google “how long is a marathon”? Yes. Yes, I did. Because somehow, I’ve decided that running a marathon (that’s 26.2 miles for those like me who didn’t know) in Honolulu sounds like a great idea, even for someone who’s only ever managed to run five miles—on a really good day.

Let’s be clear: I’m not a runner. The only running I do regularly involves chasing my two little ones around the house or racing to the kitchen before my coffee gets cold. But here I am, putting this wild goal out into the universe. I’m planning to run a marathon, and I can’t believe I’m saying that.

So, why this goal? Why now? Let me tell ya.

Choosing to Do Something Just for Me

As a mom of four, most of my attention goes toward raising and homeschooling my kids. I run my business from home, which gives me a ton of flexibility, but it also means that my personal time is practically non-existent. My days are a juggling act of lesson plans, family time, snack requests, and laundry—so much laundry.

Somewhere along the way, I stopped making time to do things just for me. And if you’re a parent, you probably know exactly what I mean. It’s easy to get lost in the needs of everyone else and forget that we deserve a little slice of our own time and energy, too. Back in my early business days, when I was working as a photographer, most of my weekends required me to travel to new locations for weddings and sessions. Although it was technically work, it often felt like a fun weekend getaway—a chance to do something on my own and explore new places. I didn’t realize at the time how important that solo time was for me.

Running a marathon is my way of claiming that space for myself. It’s a commitment to me. It’s a reminder that I’m allowed to set big goals that have nothing to do with being a mom or running a business.

And honestly? It feels empowering to choose something this big and audacious.

My Love for Unrealistic Goals

I have this weird obsession with setting really unrealistic goals and then figuring out how to make them happen. Running a business has always felt a lot like that—setting big dreams, making a plan, and just trusting that I’ll figure it out along the way.

Running a marathon feels exactly the same.

Right now, I can’t run more than five miles without feeling like my lungs might give out. But I’m not worried about where I am today—I’m focused on where I could be a few months from now. Because if there’s one thing I’ve learned, it’s that big goals push us in the right direction, even if they feel impossible at first.

How many times do we stop ourselves from going after something because we think, “I could never do that”? What if we flipped the narrative and thought, “I can’t do that yet but I’m willing to try”?

That’s the mindset I’m taking into this marathon journey. I may not be able to run 26.2 miles today, but I’m showing up for future me—the one who will cross that finish line in Honolulu.

I’m Not a Runner (But I’m Trying Anyway)

Let’s be real—running is hard. At the moment, running three miles feels like a challenge. I’m not someone who naturally loves to run, and the idea of running more than five miles? I honestly can’t imagine it.

When I say, “I’m not a runner,” I mean it. I’m the mom who runs after her kids, not someone who laces up their sneakers every morning for a quick jog.

But the beauty of setting a goal like running a marathon is that it forces you to grow into the kind of person who can do it. I’m not a runner yet, but by the time December rolls around, I hope I will be.

Accountability and Consistency

One of the main reasons I wanted to commit to this marathon is to motivate myself to become more consistent in working out.

I’ve always struggled with sticking to a workout routine. I’d have good weeks where I’d show up consistently, followed by weeks where I’d fall off the wagon completely. I needed a reason to show up—something to hold me accountable.

Signing up for a marathon gives me that reason. If I don’t put in the work, the only person I’m letting down is myself. And having to run a marathon is for sure going to be a terrible experience. There’s no hiding from that.

Consistency is key when it comes to training, and I hope this goal helps me stay accountable even on the days when I don’t feel like showing up. Because let’s be honest—there are going to be plenty of those days.

Why Honolulu? Why NOT Honolulu Hawaii?!

If you’ve been following me for a while, you know I have a deep love for Hawaii. I’ve lived in both Maui and Oahu, and those islands will always hold a special place in my heart.

When I started thinking about running a marathon, I knew I wanted to choose one that felt meaningful. The Honolulu Marathon felt like the perfect fit—a way to return to a place I love, while rewarding myself at the end of the year for sticking with my training plan. Plus, since it’s in December it gives me the most amount of time to train.

Plus, if you’re going to run 26.2 miles, you might as well do it in paradise, right?

Getting Personal

This space on my blog is typically filled with business tips and marketing strategies, but I hope to share more of my health journey here, too. It feels a little vulnerable to show up in this way, but I want to be real about the ups and downs of this experience. Life isn’t just about business goals—it’s about personal ones, too.

I’m equal parts excited and terrified. There’s a voice in my head saying, “You’re crazy for even trying,” but there’s a louder voice reminding me that I’ve done hard things before—and I can do this, too.

So, here’s to running a marathon, showing up for myself, and doing things that feel impossible.

If you have a business, you know creating content can feel like a full-time job. You pour your heart into writing that blog post, designing that Instagram carousel, or crafting the perfect email… and then what? You move on to the next thing, leaving all that hard work behind, never fully tapping into the power of repurposing content to make it work harder for you.

It’s not just about saving time (although that’s a huge bonus), it’s about stretching the life of your content so it reaches more people across different platforms. Because let’s face it — not everyone is seeing your content the first time around.

Ready to make your content hustle for you? Let’s dive into what repurposing content really means, why it’s a game-changer, and how you can do it right.

Why Repurposing Content Is the Secret to Consistency

Did you know that 60% of marketers create at least one piece of content every day? (Source) That’s a lot of time and energy spent on creating — but what happens to that content after it’s published?

Most of the time, it gets buried. And that’s a missed opportunity.

Repurposing content allows you to take that blog post you spent hours on and turn it into:

• An engaging email newsletter
• Pinterest pins that drive traffic
• Social media posts (hello, Instagram!)
• Quick video snippets for Reels or TikToks

The best part? You’re not starting from scratch.

How to Repurpose Content (Without Feeling Repetitive)

You might be thinking: But won’t my audience get bored if I keep sharing the same thing?

Nope. The key is to present the content in different ways that feel fresh and relevant for each platform. Here’s how I personally love to repurpose my content:

I like to start out with a long-form blog post — it’s the foundation of everything. Once I’ve got that cornerstone piece, I create multiple Pinterest pins to drive long-term traffic (because Pinterest is a goldmine for evergreen content!). After that, I send out a newsletter to my email list, sharing the main takeaways and inviting them to dive deeper. And finally — the cherry on top — I turn that content into a few social media posts.

(Although, I’m currently taking a break from social media. But that’s usually how my repurposing funnel looks!)

The best part? It’s all about working smarter, not harder.

📌 Pro Tip: Use a tool like Wordsmith to help you brainstorm content that stay true to your brand voice. (Learn more)

Why You Need to Think Beyond Social Media

Here’s the thing: content on social media has a super short lifespan. According to research, the average lifespan of an Instagram post is about 48 hours. For TikTok? Even shorter. Facebook? A little longer, but still fleeting.

That’s why it’s so important to generate long-term traffic from platforms like Pinterest or SEO-optimized blog posts. These pieces of content keep working for you long after you hit publish — bringing in traffic, leads, and sales while you sleep.

If you’re only relying on social media, you’re missing out on that longevity. So, let’s make your content work harder and longer for you!

Average Lifespan Of Social Media Posts:

TikTok: 15-20 minutes

Instagram: 24-48 hours

X (formerly Twitter): 15-30 minutes

Facebook: 1-2 days

Pinterest: 4 months – years

Google (SEO-optimized content): Years

That’s why it’s so important to generate long-term traffic from platforms like Pinterest or SEO-optimized blog posts. These pieces of content keep working for you long after you hit publish — bringing in traffic, leads, and sales while you sleep.

If you’re only relying on social media, you’re missing out on that longevity. So, let’s make your content work harder and longer for you!

The Benefits of Repurposing Content

Still not convinced? Here’s why repurposing content is worth your time:

🔄 1. More Visibility

Your audience isn’t everywhere at once. Repurposing helps you reach people who missed your original post.

⏰ 2. Saves Time

No need to reinvent the wheel. Repurpose what you’ve already created and get more mileage out of it.

🤝 3. Builds Authority

Sharing your content in multiple ways shows you’re an expert in your field — without feeling repetitive.

Let’s Talk Tools (Because We Love a Good Shortcut)

Feeling overwhelmed by the idea of repurposing? Don’t be. Feeling overwhelmed by the idea of repurposing? Don’t be. I created Wordsmith to help business owners — just like you — make content creation feel easier, more fun, and way more personalized. It’s not just about speeding up the process (although, yes please!). It’s about helping you show up in your most authentic voice.

And guess what? We’ve recently added multiple writing styles to choose from! You can even take a personalized quiz to create a custom writing style that’s uniquely you.

Seriously, it’s my favorite update so far — because no two businesses sound the same, and your content shouldn’t either.

👉 Learn more about Wordsmith here: modernmarket.co/wordsmith

Let’s start with a truth bomb: STORIES SELL. No matter what you do—whether you’re a photographer capturing life’s milestones, a coach helping women find clarity, or a shop owner selling handmade treasures——the secret to making real connections with your audience is storytelling.

The truth is, people don’t buy products or services; they buy feelings, connections, and experiences. They buy into you. And the best way to build that connection? Through storytelling.

Let’s break down why storytelling is so powerful, how to make it feel natural (not awkward!), and how you can start weaving your unique story into your business today.

Why Storytelling Works

Humans are wired for stories. Think about it: since the beginning of time, stories have been how we pass down wisdom, teach lessons, and connect with one another. Our brains light up when we hear a good story. It’s why you remember a friend’s hilarious vacation mishap more than a dry business pitch.

In marketing, storytelling taps into that same part of the brain. It builds trust, evokes emotions, and makes your brand memorable.

Here’s how storytelling works for your business:

It makes you relatable. People want to work with someone they trust. Sharing your story—your why, your struggles, your journey—makes you feel human and approachable.

It builds emotional connections. Facts tell; stories sell. Emotions drive buying decisions. When your audience feels something, they’re more likely to take action.

It differentiates you. Your story is your secret sauce. It’s the one thing no one else can copy. It’s what makes your brand unique in a crowded market.

How to Tell Your Story Without Feeling Cringe

Okay, I hear you: “But Elena, I don’t want to be one of those people oversharing on the internet.”

I get it. There’s a fine line between storytelling and oversharing. The key is to share stories that feel authentic and relevant to your audience’s experience.

Here’s a simple framework to help:

1. Share Your “Why”

Your audience doesn’t just want to know what you do—they want to know why you do it. Why did you start your business? What problem were you trying to solve? What impact do you hope to make?

Sharing your why makes your mission relatable and inspiring.

Example:

“I started my business because I was tired of seeing other women entrepreneurs burn out trying to do it all. I wanted to create tools that simplify content creation and help women show up online without sacrificing their sanity.”

1. Get Personal (But try and stay relevant)

Your stories should have a purpose. Share moments from your life that relate to your business’s mission. It could be a challenge you overcame, a lesson you learned, or a pivotal moment that shaped your journey. * Staying relevant isn’t always a must…more on that writing technique on another day!

Example:

“There was a time when I felt stuck, staring at my computer screen with no idea what to post. I realized it wasn’t about being perfect—it was about being real. That’s when I started creating weekly content prompts to make showing up easier for myself and my community.”

1. Make It About Them

Your audience should always see themselves in your story. It’s not just about you; it’s about how your story resonates with them.

Ask yourself:

• What does my audience need to hear?
• How does my story offer hope or encouragement?
• What lesson can they take away from my experience?

The Types of Stories You Should Tell

Wondering what kind of stories to share? Here are a few ideas to get you started:

1. Origin Story

Every business has a beginning. Share yours! How did you start? What challenges did you face? What keeps you going?

Example:

“When I started my business, I was a full-time stay-at-home mom with big dreams of building something that allowed me to work from home and live the life I loved—even when the world kept telling me it wasn’t possible. I took a leap of faith, pushed through the doubt, and created a business that gives me the freedom and flexibility I once thought was out of reach.”

1. Client Transformation Story

Showcase how your product or service has made a difference in someone’s life. Share the before-and-after of a client experience.

Example:

“When Sarah came to me, she was overwhelmed by content creation. After using my prompts and tools, she told me she finally felt seen and heard by her audience—and she tripled her engagement in just one month.”

1. “I’ve Been There” Story

Empathy builds trust. Share a story about a time you struggled with the same challenges your audience is facing.

Example:

“I know how it feels to think, ‘Why would anyone care about what I have to say?’ But once I started showing up authentically, my business transformed. And yours can too.”

How to Share Your Stories (Without the Overwhelm)

Feeling overwhelmed at the thought of sharing more stories? Here’s the good news: you don’t have to reinvent the wheel. Your stories can be repurposed across different platforms.

Here’s how to do it:

• Social Media Posts: Share snippets of your story with a powerful opening line to hook your audience.
• Blog Posts: Dive deeper into your stories to build trust and provide value.
• Email Newsletters: Use storytelling to connect with your subscribers and keep them engaged.
• About Page: Make sure your website tells your brand story in a compelling way.

Wordsmith Makes Storytelling Easier

If writing your story feels like a daunting task, don’t worry—I’ve got you covered. Wordsmith is designed to help you create authentic, on-brand content quickly and easily. With custom writing styles and prompts, you can share your story without second-guessing yourself.

Just feed Wordsmith the details, and watch it create a blog post, social media caption, or newsletter that sounds just like you.

Your story is your superpower. It’s what makes your business stand out, and it’s what will draw your dream clients to you. You don’t have to share everything—just the moments that matter, the experiences that shaped you, and the lessons you learned along the way.

The next time you sit down to write, remember: it’s not about being perfect. It’s about being real. Your audience isn’t looking for flawless; they’re looking for you.

Content Prompt: “You’re not meant to do this alone. If [specific challenge] has been weighing you down, I want you to know there’s a way forward. With [your service], you’ll have the support and tools you need to [specific benefit]. Let’s tackle it together.”

Wordsmith Prompt: “Write a [blog, newsletter, social media post, etc.] that highlights a common struggle my audience faces and how my service provides the solution. Use a warm and supportive tone to build trust, and end with an encouraging CTA that invites them to take the first step.”

Info Needed About Your Business:

👉 What is the main challenge your clients face before working with you?

👉 What specific benefit does your service deliver?

👉 What type of support do you provide to make the process easier?

Why Relatable Empathy Works

Relatable empathy is your secret weapon for connecting with your audience. It’s not about pitching; it’s about understanding. You’re meeting people where they are, showing them that you get it, and offering a way forward that feels both achievable and supportive.

Here’s why this approach resonates:

• Emotional Connection: Acknowledging their struggles shows you see them as individuals, not just potential customers.
• Building Trust: Empathy transforms you from a service provider into someone they can rely on.
• Inspiring Action: When people feel understood and hopeful, they’re ready to take the first step toward a solution.

This week’s prompt is designed to tap into this powerful formula, helping you craft content that says:

I see you.

I understand you.

Let’s solve this together.

All About These Weekly Prompts

Let me guess—you’ve stared at your screen more times than you can count, trying to think of something fresh to share about your business. Been there, done that. That’s why I’m introducing something new to help: Weekly Content Prompts.

These prompts are here to take the guesswork out of showing up online. They’re designed to help you:

• Tell your story authentically.
• Highlight the passion behind what you do.
• Connect with your audience on a deeper level.

Each week, I’ll share a prompt to spark inspiration and make it easier for you to talk about your business. Whether you want to craft a blog post, whip up a newsletter, or create a scroll-stopping social media caption, these prompts will have you covered.

Here’s a little secret you’re not alone in: coming up with content is hard. You’re not the only one staring at a blank screen wondering what to say. In fact, a recent study found that 60% of marketers struggle to come up with fresh content ideas. Yup, even the pros hit roadblocks.

That’s where a content prompt can change the game. Instead of wasting time second-guessing yourself, you’ve got a starting point—a nudge in the right direction that makes showing up feel a whole lot easier.

(Source: Ziflow’s content creation challenges report)

Why Wordsmith Makes It Even Easier

If you’re already using Wordsmith, creating content just got even simpler. Add the prompt and some info about your business, and let Wordsmith do its thing—turning your ideas into beautifully written, on-brand content in seconds. Think of it as your personal copywriter in a box.

Not using Wordsmith yet? No worries! You can still use these prompts with tools like ChatGPT. But here’s the truth: Wordsmith takes it to the next level, automating the process and ensuring your content reflects your unique voice every time. (Psst… You can sign up for Wordsmith here!)

Try This Week’s Content Prompt

I hope you enjoy kicking off your content creation with this week’s prompt! Remember: showing up online doesn’t have to be a struggle. Let’s make it easier—and more fun—together.

Yesterday’s flood of responses to my post was a wake-up call: people are feeling exhausted. Exhausted from relying on social media to keep their business running. Exhausted from the relentless content creation treadmill they are running on. Exhausted from feeling invisible and unheard in all the noise online. Exhausted from pouring their time into a platform that no longer values them.

But beneath the exhaustion lies fear—the fear of not knowing any other way to connect with clients and drive sales andkeep their business going.

I spent the better part of yesterday reading the heartfelt replies from fellow entrepreneurs echoing the samesentiment that landed in their inboxes. And let me tell you, it got me fired up.

There’s no doubt in my mind that change is not only possible but long overdue for a lot of us. 

Because, while we’re talking about social media for business, let me tell you, from firsthand experience, just how deeply entrenched social media had become in my life—and how liberating it felt to finally break free from it all.

So today, I want to peel back the curtain a bit more, sharing what I’ve done and the steps I’m taking, and maybe it willinspire you to make similar shifts.

First up….

Deleting Social Media Apps.

If you’re ready to step away from the social media frenzy for your business, it doesn’t necessarily mean wiping your accounts off the face of the internet. Start by kicking those apps off your phone. 

Why? Let me break it down:

ONE: Sure, you can still access your business accounts from your computer. But removing those apps from your phone disrupts that mindless scrolling cycle.

Those apps are designed to keep you hooked, and by eliminating them from your phone, you reclaim control without having to pull the plug on all your accounts at once.

TWO: Think of your social media presence more as a placeholder for your business in the digital realm. I don’t plan on returning to regular posting, but I know potential clients are still stumbling upon me there and can easily be redirected to my website.

This shift is a powerful step toward reclaiming your time and your focus. You’d be amazed at how much lighter you’ll feel with these changes in place.

Plus, if you’re not 100% ready to remove it completely, this can allow you to continue posting without needing to have any of the apps on your phone.

Now, onto the most crucial step: Imagining a Social Media-Free Marketing Strategy. 

Take a moment today to envision what your marketing strategy would look like without social media in the picture.

If you’re anything like me, you’ll feel a rush of freedom as you realize just how much time you’ve reclaimed. You might also realize just how time consuming social media was to begin with.

Bid farewell to the never-ending content creation cycle and say hello to the work that truly lights you up, and the reason you started your business in the first place!

That alone should have you jumping with excitement.

This shift means MORE TIME to pursue what lights you up. More time to cherish the everyday moments with your loved ones, uninterrupted by social media’s noise.

And lastly, consider alternative marketing avenues. For me, my email list is at the top of that list. Having a direct line to my audience is invaluable for my business.

The fact that you’re reading this email right now speaks volumes. I didn’t need to dance to the algorithm’s tune to reach you today—all I had to do was hit send and land in your inbox.

Of course, there are countless other ways to market your business.

Remember, businesses thrived long before social media came into the picture. It’s time to get creative and explore what that might look like for you.

So take some time today to ponder where you want to direct your marketing efforts if your social media is taking a backseat.

I’ve been on this journey for a while now, and let me tell you, it’s not only possible—it’s incredibly fulfilling. 

If you’re sitting there thinking it’s impossible to run a successful business without being shackled to social media, I’m here to show you otherwise.

As always, if you have any questions for me just hit that reply button. I read and respond to every single email I get and absolutely love and welcome continuing this conversation. 

I made a bold move—I hit delete on all those social apps cluttering my phone. And let me tell you, it felt like a breath of fresh air, a pivot toward a more purposeful life and business. It’s been 100+ days since I last posted something to social media.

Lately, social media just hasn’t been sitting right with me. It’s morphed so much over the years, and I found myself lost in a sea of mindless scrolling, bombarded with content that felt lightyears away from the essence of who I am and what I want my life to stand for.

I kept asking myself, why am I pushing so hard for something that doesn’t align with the beat of my heart, the vision I have for my business down the road?

It’s all too easy to get caught up in the comparison game online, isn’t it?

Those highlight reels can leave you feeling like you’re drowning in inadequacy, all while you’re hustling behind the scenes.

Even with some major wins under my belt, the more time I spent on social media, the heavier my heart felt.

Scrolling endlessly.

Constantly creating.

Running a business can sometimes feel like being trapped on a hamster wheel of content creation. And for over a decade,I played that game.

But then, I hit pause and asked myself: What do I truly want for my business moving forward? Do I want to keep chasing growth on social media, tethered to the whims of ever-changing algorithms? Not really.

I kept circling back to the same truth: I crave a life filled with purpose, abundant income, and quality time with my loved ones—all away from the noise of social media.

For years, I justified my social media presence as a necessary evil for my business. But now, I’m at a place where I’m ready to let go of that narrative.

The truth is, I thrive in the quiet moments, away from the digital frenzy.

I’m the kind of person who can spend an entire day at home, basking in the simple joys, without feeling the urge to document every second.

The most precious moments in my life are the ones I hold close to my heart.

Between raising my four incredible kiddos, homeschooling the older ones, and nurturing my business, social media often felt like a thief stealing away my most sacred moments.

But since I deleted those apps, I’ve reclaimed precious time for the things that truly matter to me. 

And you know what? I’m getting more of the important work done than ever before. (I never signed up to be a full-time content creator, so constantly feeding the social media beast often felt like a distraction from the work that truly lights me up.)

And you wanna know the most beautiful part of this journey?

I’ve discovered that social media isn’t the only path to business growth and success. Over the past couple of years, I’ve been crafting a method that allows me to build, scale, and flourish—all without relying on social media.

And let me tell you, seeing it all unfold seamlessly, proving that I don’t need social media to thrive, feels downright empowering.

It means I can keep fine-tuning this strategy, pouring more time into the work that moves the needle, rather than feeding the social media machine.

I’m not chained to my phone anymore. I’m reclaiming my presence in my own life.

In so many ways, hitting delete on those apps was the best decision I’ve made.

I’ve skyrocketed a single product to over half a million in revenue. Every single day, I witness this new method working wonders for my business, and I can’t wait to share more of it with those who resonate with this.

So, I encourage you to take a moment this week to reflect on what you truly want for your life and your business. Are there parts that no longer serve you like they used to?

Get crystal clear on your vision for the next 5…10 years, and then ask yourself if your current path aligns with that vision.

Because here’s the thing: Progress means nothing if you’re heading down the wrong path.

Moving forward, I’ll continue focusing on the marketing aspects that consistently bring me traffic and sales: my email list and Pinterest. Unlike the fleeting nature of social media, Pinterest is a search engine—a place where your content doesn’t just disappear after 24 hours.

Instead, it continues to be discovered by your ideal audience, day after day, week after week.

If you’re reading this, there’s a good chance you found this article through Pinterest.

That’s the beauty of it—Pinterest doesn’t just show your content to anyone; it shows it to the right people, those who are actively searching for what you offer. Imagine getting your business in front of customers who are already interested, ready to engage, and primed to purchase. That’s the power of Pinterest.

And if you’re ready to unlock that power for your own business, my course, The Pinterest Advertising Strategy, is the perfect place to start. It’s designed to help you harness the full potential of Pinterest, turning it into a consistent and reliable source of traffic and sales. Whether you’re new to Pinterest or looking to refine your strategy, this course will give you the tools and insights to take your marketing to the next level.

And if, like me, you’re wanting to build a life beyond the noise of social media, then buckle up, because I’ve got more goodness coming your way.

For now, you won’t find me on social media, but you can bet your bottom dollar that you’ll keep receiving these little love notes right in your inbox, the blog, and on everyone’s favorite search engine: Pinterest.

I’ve been thinking a lot about goals lately. You know, those big, bold dreams we scribble in our journals at the start of the year, promising ourselves we’ll make them happen. 

So, let me ask you – what’s on your goal list for this year? If any of those aspirations are tied to growing your business (and I have a hunch they might be), then I’m super excited for you to keep reading this newsletter. 

Now, let me tell you, I’ve walked down that road of trying to do it all alone, and let’s just say, it’s no walk in the park. That’s why I’m a firm believer in the power of partnership. It’s about keeping each other motivated, accountable, and on the path to smashing those goals.

So, here’s a little nudge from me: How about we team up and make magic happen together?

Through my journey, I’ve learned something vital – going solo is tough. But with a partner, it’s a whole different ball game. It’s about staying on track, being consistent, and truly achieving those goals for the year.

And oh, do I have something exciting for you! We’re shaking things up in the Wordsmith Membership in a BIG way, and trust me, you’ll want to be part of this.

NEW YEAR SALE ALERT! 

Wordsmith is usually $39, but let’s face it, so many entrepreneurs yearn to ace social media but struggle with consistency and content. For a limited time, I’m slashing the price to just $9.99! Lock in this rate and embrace a social media content strategy that provides you with captions for the entire year.

MARKETING STRATEGY BUNDLE

You’ll also gain access to my personal marketing strategy. This gem helps you connect with your dream clients without over-relying on social media. We’re all about outsmarting algorithms and empowering small business owners. Sign up, and you’ll find some helpful videos waiting to guide you through it all.

CONTENT GALORE 

No more waiting for monthly content drops. We’re unlocking the entire Wordsmith library! Now you can plan your content way ahead. Plus, my team of writers and I will keep adding fresh, engaging captions monthly. Think of it as an ever-expanding content universe!

YOUR PERSONAL WRITING ASSISTANT 

And here’s the cherry on top! We’ve been working tirelessly on a custom AI writing assistant. Imagine prompting Wordsmith with a simple idea, like “balancing work and family life,” and voila, you get a beautifully crafted caption in seconds. 

These aren’t your run-of-the-mill, easily recognizable AI captions you can spot from a mile away. We’re talking about heartfelt, genuine captions that will resonate deeply with you and your audience. 

And to make it just perfect, I’ve dedicated countless hours to studying AI and writing styles, ensuring that every piece of content it generates is nothing short of spectacular. This isn’t just technology; it’s a blend of art and science, fine-tuned to capture the essence of your unique voice.

Our goal is to help you create personalized content swiftly and effortlessly.

IMPORTANT: spots are limited as we launch these new features, so if this sounds like something you’d love to try out then sign up for the free trial today! 

CUSTOM WRITING STYLES 

Along with the traditional writing style, we’ve created a super fun writing style quiz. This will help you develop a unique tone for your content. I’ve poured my heart into it to make it sound authentic and real, and I can’t wait for you to try it out.

So, what do you say? Ready to dive into the world of instant, personalized captions, nail your unique writing style, and access a treasure trove of Wordsmith content? And all this for just $9.99! Let’s make this year count. Let’s do this together! 

CLICK HERE TO JOIN WORDSMITH

IMPORTANT: This price will only be here for a very short time!

Have you ever felt the tug between the joy of the holiday season and the demands of your entrepreneurial journey, pulling at the strings of your heart as you navigate the balance between personal joy and business growth?

The sparkle of twinkling lights, the sweet scent of homemade cookies filling the cozy corners of our homes, and the laughter that echoes through the chilly air as families gather… the holiday season has a magical way of sweeping us off our feet. 

Yet, in the whirlwind of this beautiful time, there’s a storm that brews for many of us entrepreneurs—the storm of sales, discounts, and the never-ending quest for the Black Friday bonanza. 

It’s a season where the clatter of keyboards preparing for the next sale often drowns the heartwarming family time with our loved ones. It’s a paradox, really. A time meant for togetherness often pulls us in a tug-of-war between business gains and heartstring moments.

Having worn the entrepreneur hat for over a decade, I too, was caught in this storm for years. 

Each year as the holiday season approached, no matter how much I tried to plan ahead, it brought along a flurry of to-dos. Prepping for sales, strategizing for the maximum reach, and tailoring the perfect pitch. The days leading to Thanksgiving all the way through the New Year became a marathon of managing business campaigns while trying to steal keepsake moments with my family. If you have a business, you know exactly how much time goes into your business this time of year.

As the holiday season rolls around, most of us think about a few special days scattered between October and December. But for small business owners, it’s a whole different experience. It’s not just about a few days; it’s about weeks, even months of prep work, sticking to timelines, and rolling out launches.

The holiday season practically morphs into a busy season.

Every day counts as we gear up for those key dates. It’s all about tapping into the holiday cheer to keep our business engines running smoothly, making the most of the holiday rush.

The allure of ringing cash registers (or should I say, the ‘ka-ching’ of the online cart) with each sale was exhilarating. Yet, amidst the chaos of sale signs and discount codes, my heart yearned for the simple joy of baking pies with my kids, crafting salt dough ornaments, and the laughter that filled the room as we’d all decorate the Christmas tree together without needing to also check my phone and make sure all the things for my business were running according to plan.

The businesswoman in me reveled in the success of thousand-dollar sale days, yet the mom in me craved the warmth of calm evenings spent as a family.

Over the years, the question that echoed through the silence of the night was;

“Is it truly worth it?”

The scale seemed to tip in favor of heartfelt moments over fleeting financial gains. And so, I decided to unwrap a different gift—the gift of presence.

My holidays have since taken a serene turn. The frenzy of sales has faded, making way for cherished moments that are priceless. Yes, the entrepreneur in me still nudges towards making a quaint offer or a modest discount, but without the clamor and clash of the big sale days. 

And guess what? 

This newfound calm has brought a clarity that resonated with my clientele too. 

Amidst the deafening noise of sales pitches that flood inboxes during the holidays, a gentle, heartfelt message stood out, creating a bond beyond just a seasonal sale.

As you gear up for the holiday hustle, maybe you’ve found yourself asking the same questions.

Perhaps you’re looking for a better way to spend the holidays. Reflecting on what the spirit of the season truly means to you. 

Ask yourself, does the temporary triumph of a sale outweigh the timeless treasure of togetherness?

Are the discounts you offer a true reflection of the value you provide?

Remember, your worth is not determined by a seasonal sale, and the relationships you build with your clients will outlast any fleeting discount.

Lastly, I’ll leave you with some ideas on better navigating this upcoming holiday season. To those who choose to slow down, and those getting ready to dive in the hustle of holiday sales, I hope you can do it in a way that allows you to enjoy both those simple moments in your personal life, and the exciting ones in your business.

Take Time to Reflect 

As you gear up for the holiday hustle, I invite you to pause and ponder. Reflect on what the spirit of the season truly means to you. Ask yourself, does the temporary triumph of a sale outweigh the timeless treasure of togetherness? 

Assess Your Value

Do the discounts you provide accurately represent the value you deliver? Keep in mind, a seasonal sale doesn’t define your worth, and the bonds you form with your clients are more enduring than any temporary discount. While big sale days are exhilarating, many business owners are on a quest for consistent, long-term growth.

Practice Mindfulness

In the midst of the hustle, take time each day for mindfulness. Whether it’s a quiet morning coffee before the day begins, a short walk, or a moment of gratitude— these small practices can help keep you grounded and remind you of the bigger picture beyond the sales and revenue.

Purposeful Planning

If you decide to partake in the sales season, ensure you plan ahead. Schedule all your posts, newsletters, and marketing materials well in advance. This foresight allows you to be truly present in cherished holiday moments without the worry of business tasks awaiting you. In the years when I hosted large (and very successful) sales, my preparation ahead of time was key. By pre-planning and pre-scheduling every detail, I could step into the holiday spirit wholeheartedly. It still requires a lot of time and dedication, but getting it done before the holidays did make it a little easier for me to enjoy family time without being pulled away. 

Delegate and Trust

You don’t have to carry the business burden alone. Delegate tasks to your team or consider outsourcing certain activities. Trusting others to handle aspects of your business not only eases your load but also empowers your team. It allows you to free up some time to enjoy the holiday season while ensuring your business continues to operate smoothly. 

The Wordsmith Membership comes with pre-written captions ready at your disposal, including hundreds of promotional and sales captions tailored for various holidays; a chunk of your marketing efforts is already sorted. The best part? You can use these captions for social media or use them in your email marketing. This not only alleviates the pressure but ensures that your business messaging stays sharp and engaging even amidst the holiday rush. My hope is that the content we create for you allows you to breathe a little easier and savor the holiday spirit while keeping the business wheels turning smoothly.

As I now soak in the joy of simply being — being a mom, a wife, a daughter, and a friend during the holidays, I leave you with this – How can you unwrap the gift of presence this holiday season in a way that honors both your personal happiness and your entrepreneurial goals?

As you think about this, remember the best gift you can give to your loved ones and to yourself is the essence of your undivided presence. And trust me, the magic that unfolds in those moments is the kind that no sale can ever match. 

Outsourcing is the process of contracting a third party to complete business processes and/or tasks that are traditionally completed by in-house staff. It’s a strategic move that can help your business focus on its core competencies, become more cost-effective, improve efficiency, and gain access to better technology and skilled resources. When done correctly, outsourcing can be a powerful tool to help businesses achieve long-term success. 

The benefits of outsourcing can be significant. When you outsource, you can: 

Free up internal resources

When you outsource, you can free up internal resources, including time and money. This allows you to redirect these resources to more strategic initiatives.

Focus on your core competencies

When you outsource, you can focus on your core competencies and leave the non-core tasks to the experts. This allows you to focus on what you do best and leave the rest to those who can do it better.

Improve efficiency and productivity

There are many benefits of outsourcing that can help to increase efficiency in your business. When you outsource, you are able to focus on your core competencies and leave the non-essential tasks to someone else. This can help to free up your time so that you can focus on the most important aspects of your business. 

Additionally, outsourcing can also help to improve quality and reduce costs. When you outsource to a company that specializes in a certain task, they are usually able to do it more efficiently and at a lower cost than if you were to do it in-house. 

Access to Skilled Resources

​Perhaps the most obvious benefit is that it can save your organization time and money. When you outsource access to skilled resources, you can avoid the costly process of recruiting, training, and managing your own staff. Additionally, outsourcing can provide your organization with access to a larger pool of skilled workers. This can be especially beneficial if you need access to skilled resources on a short-term or project-based basis. Finally, outsourcing can help to improve the quality of your organization’s work. When you outsource access to skilled resources, you can tap into a wealth of knowledge and experience that you may not have within your organization. This can help to improve the quality of your organization’s products or services. 

WHY SHOULD YOU OUTSOURCE AS A SOLOPRENEUR

There are a number of reasons why you should consider outsourcing as a solopreneur. First, it can help you save time and money. By outsourcing tasks that you don’t have time for or that you’re not good at, you can focus on the things that you’re good at and that you enjoy. Second, it can help you grow your business. By outsourcing tasks that are necessary but that you don’t have time for, you can free up time to focus on growing your business.

YOU are a leader…a decision-maker…and a planner. So the question is, can you really do everything alone, or is there a better way to grow your business faster with the help of outsourcing?

The answer is “YES”! You can do everything in your business alone. You can study, struggle, fail, figure it out on your own and keep spending every waking hour to make your company a success. But do you actually know how much quality of life you sacrifice when you don’t delegate?

THE PROS AND CONS OF OUTSOURCING

One study showed that small business owners work TWICE as much as employees. Delegating allows you to double down and focus on your “zone of genius” and reduces ‘decision fatigue, decreasing your mental clutter so you can grow more into your current role. And frees up your critical thinking for truly important decisions.

Remember that saying “yes” to doing everything means you’re saying “no” to something else. You’re always making a choice.

THE BENEFITS OF OUTSOURCING

Consider this: have you ever gotten stumped by something simple? Maybe you couldn’t decide which color the next cell on your spreadsheet should be: red or blue. Or perhaps you’ve opened the door of the refrigerator, knowing that you were hungry and not even seen what’s in the fridge.

That’s decision fatigue.

Your brain has reached its limit and can no longer make even the simplest decisions. And if you’re hitting that level multiple times a week, then it’s time to re-evaluate. After all, wasn’t the point of starting your own business to have freedom? Be your own boss? And work better hours?

That’s EXACTLY the kind of life that delegating can help you create.

Outsourcing time-consuming business tasks that take away time from the important aspects of your business is a huge benefit. 

If you currently have a business that offers a product or services and you typically run every aspect of your business by yourself, there’s a lot of benefit to finding the right person that can assist you in specific day-to-day tasks.

By outsourcing, you have the advantage of being able to focus on the critical parts of your business and allow someone else’s expertise to focus on the other pieces that might require a lot of time.

For Example:

If you’re a professional photographer, the most important part of your business would be taking portraits, customer support, and delivering your clients the best experience. However, taking photos is just one of the many jobs you have to do on a daily basis. 

Other jobs also include booking and scheduling, accounting, sales, post-processing, social media management, and a million other little jobs that require your time and attention. When you look at everything that needs to get done, you might find yourself feeling like you lack time being able to do it all. 

#1 REASONS FOR OUTSOURCING

I would say the number one reason for outsourcing is that if you find yourself not having enough time to do everything OR you feel like there are parts of your job that can be done better if you had someone who’s focus it was to just do that one job for your business. Then a better approach to running your business would be to outsource and get a little help with the tasks that can be handed off to someone who can do a better job with it.

Of course, the one thing that holds business owners back is the cost. So with that in mind, I’d like you to think about it in a new way.

One of the keys to successful outsourcing is to take a step back. After all, it may sound like a lot of money to hire an outside marketing firm for $2,000/month. Here’s a trick to put that into perspective.

Ask yourself how long it takes you to:

• Research your target market
• Build a marketing plan
• Write ONE ad with variations
• Find or create an image to go with the ad
• The process of learning new technology/tool/software 
• Run tests on your ads to maximize their conversion rate

And that’s just one of the jobs that a solopreneur has.

OUTSOURCING AND YOUR BOTTOM LINE

Not only does outsourcing save you precious time, but it also allows you to build a sustainable business model. Because you can’t scale effectively if you’re needed to run every day-to-day task or be of value to your team members.

That’s where we come in for so many of our Wordsmith clients. Creating original, engaging content for your audience every day can be exhausting. But using copywriter-approved, hand-crafted social media captions for your business saves you time and money. In the end, every single one of my clients is saving their precious time by outsourcing social media content creation and allowing me to handle the writing for them. 

COSTS BEHIND OUTSOURCING

There are many factors to consider when businesses outsource. One of the most important factors is cost. Businesses must carefully consider the costs of outsourcing before making a decision.

There’s a huge range in the cost of outsourcing, and much of the price has to do with the specific skill set or project you’re hiring for. It can range anywhere from $5.00 to $5000 depending on the project and the expertise the person you’re hiring has. 

OUTSOURCING COMPANY VS FREELANCER

There are a few key factors to consider when deciding whether to outsource to a company or hire a freelancer. The first is cost. Generally speaking, outsourcing to a company will be more expensive than hiring a freelancer. This is because companies have overhead costs such as office space, employee benefits, and marketing. They also need to make a profit, so their rates will be higher than a freelancer’s. 

The second factor to consider is expertise. If you need a large range of skill sets, it may be worth it to pay a bit more for a company that specializes in that area and can help you with a few different things. 

Hiring an individual/freelancer that is an expert in one specific thing has always been where I’ve gotten the best results. I’m able to work with one person directly and really build the scope of the project around my specific needs. 

The third factor is time. If you need the work done quickly, a freelancer may be your best bet. They are typically more flexible with their schedules and can often get the work done faster than a company. 

Also, keep in mind that most larger companies have long-term contracts in place. Whereas freelancers can be hired on a shorter basis for specific projects.

I’ve worked with both large companies and freelancers and have always enjoyed the process of working with freelancers far more. I’ve also had much better results this way. 

I believe it’s because I was able to find a dedicated, skilled professional who had superior experience on a specific topic. Compared to a large company that offers many different solutions for a large range of skills done at a lower level.

HIRING FREELANCERS VS EMPLOYEES 

The one thing I’ve loved about working with freelancers is that it opens the position to anyone that has the right skill set, regardless of where they are located. I typically narrow it down to working with those located in the United States but have heard good things about hiring abroad as well. 

At the moment, I have freelancers on my team that are from Colorado, Florida, and California. And although I’m located all the way in Hawaii, and we’re all in a different time zone, it works out great for all of us. I don’t have to depend on finding someone local to me for most of these jobs. So keeping it open to more than just one location allows me to find the best individual for the job. 

Here’s what to consider when deciding whether to outsource hiring to freelancers or to bring on employees. The most important factor is cost. It is typically cheaper to hire a freelancer than to take in a full-time employee. This is because you only have to pay the freelancer for the work they do, and you don’t have to provide them with benefits or other perks. Additionally, if you only need someone for a short-term project, it makes more sense to hire a freelancer than to bring on a new employee. 

Another key factor to consider is the quality of work. When you outsource hiring to a freelancer, you have the opportunity to interview multiple candidates and choose the one you think will do the best job. With an employee, you are usually stuck with whoever you hire. 

Finally, you need to consider the level of commitment you need from the person you hire. A freelancer can be hired for a one-time project and then let go. An employee is usually expected to commit to a longer-term position. 

Outsourcing hiring to freelancers can be a great way to save money and find high-quality candidates. 

STEPS TO OUTSOURCING SUCCESSFULLY

1. Make a list of all the jobs you currently have to do for your business. Really think about everything you do. 

2. For each job, ask yourself these questions: 

• Does this task need to be done? 
• Could someone else do it? 
• Would someone else do it better than me? 

3. Once you have a list of the tasks you want to outsource, research the cost of each one. This will help you make an informed decision about what you can afford to outsource. 

4. When you have found a provider you want to work with. Agree on a price and get a contract in place. This will protect both you and your provider. 

5. Finally, hand over the task, and don’t look back!

GREAT PLATFORMS TO FIND FREELANCERS

There are many costs associated with outsourcing great platforms to find freelancers. Here are a few I’ve found the most success with: 

UPWORK

One of the most popular platforms for finding freelancers to outsource work to is Upwork. Upwork is great for finding freelancers because it offers a wide variety of skills and services. It is easy to find freelancers who are willing to work for a reasonable price that can bring a lot of skills to the table. NOTE: It’s my favorite platform to use.

FIVVER

​Fiverr is a great platform to find freelancers because it offers a wide variety of service, and it is very easy to use and affordable.

FACEBOOK GROUPS

Another place you can look for is in Facebook Groups. There are typically specific groups for certain skill sets, and freelancers spend a lot of time there. You’ll also have the added benefit of also getting recommendations from others who will refer someone they have already had a good experience with. 

GOOGLE

Last but not least, google for what you’re looking for. As one of my services, I offer a monthly membership for professionally written social media captions. Many of my clients simply find that service through google. They might be looking for content creation or a copywriter that specializes in writing captions that will connect them to more ideal clients and customers. 

While there are several cons to outsourcing, there are far more pros. As a business owner myself who used to pride herself in doing absolutely everything without ever getting help. Learning to outsource has been one of the best decisions I’ve made for my business. It allows me to focus on my zone of genius and move my business forward faster. All by working with other skilled professionals that are excited to be on my team. 

OUTSOURCING SOCIAL MEDIA CONTENT CREATION

With access to the information on Wordsmith, you get high-quality Instagram captions, content that you can customize to suit your business and save yourself a ton of time.

PLUS, we’re offering you a FREE trial, so you can make sure that we’re the right fit for you, with no risks. Are you ready to create more engagement with less effort? Then click below to start your FREE trial today.

Yes! I’m ready to Post Amazing Content in Less Time!