Content Prompt: Ever wonder what it’s really like to work with [your business]? Here’s what you can expect: [specific steps or benefits]. It’s all about making [specific goal] feel doable and exciting. Let’s get started!

Copywriting Formula: Clarity and Simplicity

You know that feeling when you want to invest in something that could make your life easier, but you’re stuck wondering if it’s really going to deliver? Your audience feels that too. That hesitation, that little bit of doubt—that’s what keeps people from taking action.

That’s why the Clarity and Simplicity formula is so powerful. It removes the uncertainty, gives potential clients a crystal-clear picture of what working with you looks like, and makes their decision effortless. No surprises, no confusion—just confidence that they’re making the right move.

Here’s how it works:

1. Set the stage. Start by calling out the uncertainty your audience might feel about working with you.
2. Break it down. Outline the key steps, benefits, or milestones they’ll experience.
3. Make it feel easy. Show them how your process makes achieving their goals simple and exciting.
4. Call to action. End with a clear, inviting next step.

Why it works: People are more likely to invest in something when they know exactly what to expect. This formula removes doubt and builds trust—making it easier for your audience to say yes with confidence.

Wordsmith Instructions

Write a [blog, newsletter, social media] post that outlines what clients can expect when they work with me. Break it down into clear steps or benefits, use a friendly tone, and end with a CTA that encourages readers to take the first step.

New to Wordsmith? Here’s the deal—Wordsmith helps you take content prompts like this one and turn them into polished, on-brand content in seconds. Whether you need a blog post, a newsletter, or social media captions, Wordsmith does the heavy lifting so you can focus on running your business.

How to Use This Prompt

Here’s how to make the “Here’s What to Expect” prompt work for you:

1. Think about your process. What happens from the moment a client reaches out to the final result?
2. Simplify it. Break it into 3-5 key steps or benefits that are easy to follow.
3. Make it feel exciting. Help your audience see themselves going through this journey and experiencing success.
4. Wrap it up with an invitation. Let them know exactly how they can take the next step.

Information Needed About Your Business

To make this prompt work, focus on these key details:

• What’s the first step when someone works with you?
• What milestones do they experience along the way?
• How does your process make things easier, faster, or more enjoyable for them?
• What’s the final transformation they walk away with?
• What’s their next step if they’re ready to start?

When you lay this out clearly, your audience will know what to expect—and they’ll be excited to take action.

Example Post Using This Prompt

Ever feel like content creation is just one big guessing game?
You’re not alone. One of the biggest struggles business owners face is knowing what to say and how to say it in a way that actually connects with their audience. That’s exactly why I created Wordsmith—to take those big ideas in your head and turn them into strategic, done-for-you content without the stress.

Instead of staring at a blank screen, wondering what to post, Wordsmith hands you a clear plan. It starts with a content prompt—something designed to spark ideas and help you create messaging that truly resonates. From there, you add in your business details, making the content feel completely you. Then, with a click, Wordsmith turns that one idea into a fully fleshed-out blog post, a compelling newsletter, and engaging social media captions—all aligned with your brand’s voice.

This isn’t just about saving time (although, let’s be real, that’s a huge perk). It’s about removing the stress of content creation entirely. No more second-guessing. No more wasted hours trying to come up with something clever to say. Just high-quality, strategic content that helps you show up confidently and consistently.

Because when you’re not stuck wondering what to say, you actually start enjoying the process. You show up more. You connect more. And your audience? They notice.

You don’t have to do content creation the hard way. Let Wordsmith help you show up consistently, strategically, and with ease. Sign up today and make content creation the easiest part of your business.

Content Prompt: I know firsthand how tough it is to build [specific result] on your own—I’ve been in those shoes, trying to piece it all together. That’s exactly why I created [your service/product]—so you don’t have to go at it alone. Let’s make this easier, together.

Copywriting Formula: Relatable Empathy

This one? It’s personal. The Relatable Empathy formula is the one I keep coming back to, over and over again. Why? Because every product, every offer, every single thing I’ve ever created has come from a place of knowing the struggle firsthand.

I don’t have to sell what I create—I simply share the story behind why I built it. Because I get it. And I know you do, too.

Here’s how it works:

1. Share your experience. Open up about the challenges you faced before creating your service or product.
2. Offer the solution. Introduce your service as the thing that changed everything.
3. Make it about them. Show your audience how they can get the same transformation.
4. Call to action. Invite them to take the next step with you instead of trying to do it alone.

Why it works: When people see themselves in your story, they trust you. You’re not just another business owner trying to make a sale; you’re someone who understands and is here to help. And that? That’s everything.

Wordsmith Instructions

Write a [social media, blog, newsletter] that shares a personal story about why I created my service. Highlight the struggles I experienced, how my service solves those issues, and include a CTA inviting readers to partner with me.

New to Wordsmith? Here’s the deal—Wordsmith helps you take content prompts like this one and turn them into polished, on-brand content in seconds. Whether you need a blog post, a newsletter, or social media captions, Wordsmith does the heavy lifting so you can focus on running your business.

How to Use This Prompt

Here’s how to bring the “Stop Doing It Alone” prompt to life:

1. Be real. What was your biggest struggle before you created your service?
2. Show the turning point. What changed? What led you to create this solution?
3. Make it about them. How can your audience relate? What will this service change for them?
4. Invite them in. Let them know they don’t have to do it alone anymore.

Information Needed About Your Business

To make this prompt powerful, focus on these key details:

• What struggle led you to create your service?
• What was missing when you were figuring it out on your own?
• How does your service provide the solution you wish you had?
• How does it feel to finally have that problem solved?
• What’s the next step your audience should take?

Once you have these answers, your post will feel real, relatable, and genuine. And that’s the kind of content that builds trust and gets people saying yes.

Example Post Using This Prompt

I wish something like this had existed when I started.

I remember sitting at my desk, feeling completely overwhelmed. I knew I needed to show up online, market my business, and create content that actually connected with my audience. But where was I supposed to start? What was I even supposed to say?

So I did what most of us do—I tried to figure it out alone. I wasted hours second-guessing every post, staring at blank screens, and feeling like I was always behind. And let me tell you, that wasn’t working.

That’s why I created Wordsmith. Because I know what it’s like to feel stuck, and I never want another business owner to feel that way. When I built Wordsmith, I set out to create something that would help me with content creation—captions that were ready to go, ideas I could use so I never had to sit at my desk wondering what to say. But as I built it, I realized it was about so much more. I learned how to create a strategy that makes content creation easier for business owners, helping them show up with confidence instead of uncertainty.

Today, creating content is one of my favorite parts of my business. And the best part? I get to share that with others who feel stuck, who just need a little help, and who are so ready to show up for their audience in a way that finally feels easy and aligned.

I built this for me—but I also built it for you.

You don’t have to do it alone. I built Wordsmith for people just like you—so you can create with confidence and finally feel excited about showing up online. Sign up today and let’s make content creation feel effortless again.

Content Prompt: “Working with [your business] isn’t just about [surface-level benefit]—it’s about gaining [unexpected benefit or transformation]. If you’re ready for results that go deeper, let’s get started today!”

Copywriting Formula: Unexpected Benefits

Sometimes, the biggest game-changers are the ones we didn’t see coming. That’s why this formula works so well—it shifts the focus from the expected to the extraordinary. Instead of just talking about the obvious perks of working with you, this formula helps uncover the deeper, more meaningful transformations your clients experience.

Here’s how it works:

1. Start with the expected. Identify a common, surface-level benefit that people associate with your service.
2. Reveal the deeper transformation. Share the unexpected ways your service changes lives—things clients didn’t even realize they needed.
3. Make it emotional. Connection is key, so dig into how these benefits feel and why they matter.
4. Call to action. Invite your audience to experience these transformations for themselves.

Why it works: People expect results, but when they discover that your service changes more than just the obvious, that’s when the magic happens. It builds trust, deepens connections, and turns customers into lifelong fans.

Wordsmith Instructions

Write a blog post that highlights the unexpected benefits of working with me. Share examples of how clients’ lives or businesses have transformed beyond what they anticipated, and end with a CTA encouraging action.

How to Use This Prompt

Here’s how to bring the “What You’ll Gain” prompt to life:

1. Start with the obvious. What’s a basic, expected benefit that people assume they’ll get from working with you?
2. Dig deeper. What’s an unexpected way your service truly transforms their business or life?
3. Make it personal. Share real examples, emotions, and client experiences to drive home the impact.
4. Wrap it up with an invitation. Encourage them to step into this transformation by working with you.

Information Needed About Your Business

To make this prompt powerful, focus on these key details:

• What’s a surface-level benefit that most clients expect?
• What’s the deeper transformation they experience?
• How does this unexpected benefit make a lasting impact?
• What’s the next step they should take?

Once you have these answers, your post will feel real, relatable, and compelling to your audience.

New to Wordsmith? Here’s the deal—Wordsmith helps you take content prompts like this one and turn them into polished, on-brand content in seconds. Whether you need a blog post, a newsletter, or social media captions, Wordsmith does the heavy lifting so you can focus on running your business.

Example Post Using This Prompt:

I usually keep these super short, more like a social media caption, but wanted to show you that you can easily use Wordsmith to write newsletters too. *I used my personal writing style which you can get right inside the Wordsmith dashboard when taking the personlized quiz. 🖤

Subject Line: No more 11 PM content panic posts

Preview Text: If you’ve ever scrambled for something to post at the last minute, this one’s for you.

Email Body: Be honest with me — how many times have you found yourself staring at your screen at 11 PM, knowing you should post something but having absolutely no idea what to say? Maybe you throw together a quick caption, maybe you skip posting altogether (again), and maybe—just maybe—you wonder if showing up online is supposed to feel this exhausting.

If that’s you, friend, you’re not alone.

For so many business owners, content creation feels like a never-ending game of catch-up. You know you need to post, but between client work, life, and, well… literally everything else, creating content often gets pushed to the bottom of the to-do list. And when you finally do sit down to write, the blank page stares back at you like a judgmental reminder of how long it’s been since your last post.

But what if it didn’t have to be that way?

Imagine this: Instead of scrambling for ideas at the last minute, you have a clear content plan mapped out for you. You know exactly what to post, when to post it, and how it fits into your bigger marketing strategy. No more guessing. No more throwing spaghetti at the wall. No more posting just to post.

With Wordsmith, content creation becomes easy. Like sit down with your coffee, pop in a prompt, and let the magic happen easy.

It’s about working smarter, not harder.

Instead of reinventing the wheel every single time you need a post, Wordsmith takes one idea and turns it into a blog post, a newsletter, and multiple social media captions—all in your brand voice, all designed to connect with your audience.

Suddenly, instead of frantically trying to come up with something clever at the last minute, you’re scheduling content in advance. You’re showing up consistently. You’re building relationships instead of playing the engagement game. And best of all? You’re marketing your business in a way that feels good.

Why This Matters…

Because let’s be honest—your audience can tell when you’re just posting for the sake of posting. And they can definitely tell when you’re showing up with intention, sharing content that actually speaks to them.

When you shift from scrambling to strategy, a few things start to happen:

✔️ You gain confidence—knowing your content is thoughtfully planned and aligns with your bigger business goals.
✔️ You create more impact—because you’re not just posting; you’re connecting, educating, and building trust.
✔️ You actually enjoy marketing—yes, it’s possible! When content creation stops feeling like a chore, you want to show up.

This is your sign to stop waiting until the last second and start creating content with ease. Wordsmith is here to help you go from scattered to strategic—without the stress, without the overwhelm, and without the late-night posting panic.

Let’s make content creation fun again. Sign up for Wordsmith today and start showing up like the confident CEO you are.

Content Prompt: “Sometimes, it’s the small wins that lead to the biggest changes—like [specific example of a small success your clients achieve]. These moments matter, and I’m here to help you create even more of them. Let’s get started!”

Copywriting Formula: Small Wins to Big Wins

Ever heard the phrase progress, not perfection? That’s exactly what this formula is all about—showing your audience that even the smallest wins are worth celebrating because they lead to major transformations.

Here’s how it works:

1. Start with a small win. Identify a small but meaningful success your clients experience early on when working with you.
2. Connect it to a bigger transformation. Show how these smaller victories build momentum and contribute to their larger goals.
3. Make it relatable. People love success stories they can see themselves in, so keep it personal and inspiring.
4. Call to action. Invite them to take the next step so they can start stacking their own wins.

Why it works: Success isn’t always about overnight transformation. By highlighting small wins, you make your audience feel like they can do this, too. It builds confidence, excitement, and trust in what you offer.

Wordsmith Instructions

Write a [Newsletter, Social Media, Blog] post that celebrates the small wins clients achieve when working with me. Highlight how these victories build momentum toward bigger transformations, and end with a CTA inviting readers to start their journey.

New to Wordsmith? Here’s the deal—Wordsmith helps you take content prompts like this one and turn them into polished, on-brand content in seconds. Whether you need a blog post, a newsletter, or social media captions, Wordsmith does the heavy lifting so you can focus on running your business.

How to Use This Prompt

Here’s how to make the “Celebrate the Wins” prompt work for your brand:

1. Think about the small wins. What’s something simple yet impactful that your clients experience when working with you?
2. Share the ripple effect. Show how that small win leads to even greater results over time.
3. Make it feel real. Use personal language, client stories, or real-life examples to create connection.
4. End with an invitation. Encourage your audience to take that first step toward their own success.

Information Needed About Your Business

To make this prompt personal and powerful, get clear on:

• What’s a small win your clients typically experience early on?
• How does that small win contribute to their bigger success?
• What emotions do your clients feel after achieving that win?
• What’s the next step you want them to take?

Once you have these answers, your content will naturally resonate with your audience and inspire them to take action.

Example Post Using This Prompt

Let’s talk about small wins—the ones that make you feel like you’re actually getting somewhere. Like finally posting on social media without overthinking every word. Or opening your inbox to messages from people who actually want to work with you.

These tiny moments? They’re everything. They add up. They create momentum. They build the kind of confidence that turns into big wins over time.

With Wordsmith, you don’t have to wonder what to say next. You can create your own content from scratch or dive right into a ready-made content plan that’s designed to connect you with your ideal clients. No second-guessing. No staring at a blinking cursor. Just done-for-you content that makes showing up effortless.

Let’s celebrate this small win together. Sign up for Wordsmith and see just how easy content creation can be.

Content Prompt: “Here’s the deal: [common industry misconception] is keeping you stuck. The truth? [correct information]. With [your service], you’ll finally have the clarity you need to [specific benefit]. Let’s make things simple.”

Copywriting Formula: Myth-Busting

You know those myths that just won’t die? The ones that leave your audience spinning their wheels, stuck in the same place? This week’s prompt is all about clearing up the confusion. The Myth-Busting formula is your go-to for calling out those misconceptions, setting the record straight, and showing your audience how your service is the clarity they’ve been looking for.

Here’s the breakdown:

1. Myth: Call out the big misunderstanding. Don’t hold back—say it like it is.
2. Truth: Drop the knowledge. Replace the myth with facts that are clear, actionable, and empowering.
3. Solution: Now’s your moment to shine. Show how your service bridges the gap and brings clarity to their lives.
4. Call to Action: Wrap it up with an invitation to take action. Make it simple and irresistible.

Why it works: When you bust myths, you position yourself as a trusted guide. You’re not just offering a service—you’re providing clarity, building trust, and giving your audience a reason to say, “Finally, someone gets it!”

Wordsmith Instructions

Write a post that clears up a common misconception in your industry. Share the correct information, explain how your service provides clarity, and end with a CTA that invites readers to take action.

How to Use This Prompt

Here’s how to bring the “Let’s Clear the Confusion” prompt to life:

1. Start with the myth. Shine a light on the misconception that’s keeping your audience stuck. Be bold and straightforward.
2. Share the truth. Offer clear, easy-to-understand information that replaces the myth. Your audience should feel a sigh of relief reading this part.
3. Connect the dots. Explain how your service is the missing piece they’ve been searching for—the thing that finally makes it all make sense.
4. End with a CTA. Encourage them to take the next step. Make it sound simple and doable (because it is!).

Information Needed About Your Business

To make this prompt shine, you’ll need to get clear on a few things:

• What’s the big misconception in your industry? Think about the myths that leave your audience confused or stuck.
• What’s the truth? What’s the real story? Share facts that feel empowering and actionable.
• How does your service provide clarity? Highlight the ways your service clears up confusion and makes life easier for your audience.
• What’s the benefit of that clarity? Paint a picture of the transformation they’ll experience once they see the truth.
• What’s their next step? Spell it out—what action should they take right now?

When you have these answers ready, your post will hit home and inspire your audience to take action.

Example Post Using This Prompt

Let’s get one thing straight: You don’t have to figure out what to post on social media all by yourself. The misconception? That as a business owner, you need to start from scratch and create brand-new content ideas every single day. The truth? There are pre-made content plans that take the guesswork out of the process—and Wordsmith is here to make it happen.

With Wordsmith, you’ll see exactly what a whole year of content can look like. It’s like having a roadmap that turns your ideas into scroll-stopping posts, engaging newsletters, and blog-worthy articles—all designed to sound just like you. No more sitting at your desk wondering what to say next. Just clarity, consistency, and content that works.

If you’re ready to stop guessing and start showing up with content that feels so you, let’s make it happen together. Wordsmith is here to take the weight off your shoulders. Sign up today and let’s create something amazing, one post at a time.

Content Prompt: “Feeling stuck trying to figure out [specific problem]? With [your service], you can skip the guesswork and start seeing results. I’ll show you exactly how to [specific solution]. Let’s get started!”

Copywriting Formula: Problem-Solution

Let’s be honest—there’s nothing more frustrating than feeling stuck, spinning your wheels, and getting nowhere. The Problem-Solution formula gets straight to the heart of that frustration. It starts by saying, “Hey, I see you. I get it.” Then it offers a way forward—a clear, actionable solution that makes everything feel possible again.

Here’s how it works:

1. Problem: Start by naming the struggle your audience is facing. Show them you understand their challenges and how hard it’s been.
2. Solution: Now, here’s where you bring the light! Show them how your service solves that problem. Make it clear, simple, and doable.
3. Call to Action: Finish by inviting them to take action—whether it’s signing up, booking a call, or trying your product. Let them know you’re ready to help them move forward.

Why it works: When your audience sees that you understand their struggle and have the solution, you build trust. And trust? It’s the secret sauce that makes them say, “Yes, I’m ready to do this.”

Wordsmith Instructions

Write a [blog post, social media caption, newsletter etc.] that highlights a specific problem your audience faces and shows how your service solves it. Use clear, actionable language and end with a CTA that invites them to stop guessing and start making progress. [Then enter the content prompt from above].

How to Use This Prompt

Here’s how to make the “No More Guesswork” prompt your own:

1. Start with empathy. Begin your post by naming the frustration your audience feels. Let them know you understand what they’re going through.
2. Present the solution. Show them how your service is the answer they’ve been looking for. Use clear, relatable language that makes it easy to see the value.
3. Make it actionable. Give them a step to take right now—whether it’s clicking a link, signing up, or booking a call. Keep it simple and inviting.
4. End with encouragement. Remind them that progress is possible and that you’re here to help every step of the way.

Information Needed About Your Business

To make this prompt work like magic, get clear on these details:

• What specific problem does your audience struggle with? Think about the challenges that keep them up at night.
• How does your service solve that problem? Highlight what makes your approach unique and effective.
• What transformation can they expect? Paint a picture of what life looks like after working with you.
• What’s the next step they should take? Be clear and direct about how they can get started.

When you know these answers, your post will resonate on a deeper level and inspire action.

Example Post Using This Prompt

Ever feel like showing up online is harder than it should be? With Wordsmith, the struggle ends here. We’ve built a tool that takes one idea and transforms it into a polished blog post, a must-read newsletter, and scroll-stopping social media captions—all written in your unique voice and done in minutes.

No more blank screens. No more guessing games. Just clear, organized, on-brand content that connects with your audience and helps you stand out.

If you’re ready to stop overthinking and start creating with ease, Wordsmith is here to make it happen. Sign up today and let’s get started!

All About These Weekly Content Prompts

Let me guess—you’ve stared at your screen more times than you can count, trying to think of something fresh to share about your business. Been there, done that. That’s why I’m introducing something new to help: Weekly Content Prompts.

These prompts are here to take the guesswork out of showing up online. They’re designed to help you:

• Tell your story authentically.
• Highlight the passion behind what you do.
• Connect with your audience on a deeper level.

Each week, I’ll share a prompt to spark inspiration and make it easier for you to talk about your business. Whether you want to craft a blog post, whip up a newsletter, or create a scroll-stopping social media caption, these prompts will have you covered.

Here’s a little secret you’re not alone in: coming up with content is hard. You’re not the only one staring at a blank screen wondering what to say. In fact, a recent study found that 60% of marketers struggle to come up with fresh content ideas. Yup, even the pros hit roadblocks.

That’s where a content prompt can change the game. Instead of wasting time second-guessing yourself, you’ve got a starting point—a nudge in the right direction that makes showing up feel a whole lot easier.

(Source: Ziflow’s content creation challenges report)

Why Wordsmith Makes It Even Easier

If you’re already using Wordsmith, creating content just got even simpler. Add the prompt and some info about your business, and let Wordsmith do its thing—turning your ideas into beautifully written, on-brand content in seconds. Think of it as your personal copywriter in a box.

Not using Wordsmith yet? No worries! You can still use these prompts with tools like ChatGPT. But here’s the truth: Wordsmith takes it to the next level, automating the process and ensuring your content reflects your unique voice every time. (Psst… You can sign up for Wordsmith here!)

Content Prompt: “Let’s cut to the chase: [your service] works because it’s [specific unique feature]. While others focus on [common approach], I make sure [specific differentiator]. This means you get [specific benefit]. Let’s make it happen!”

Wordsmith Prompt:
Write a blog post that explains why my service works better than other options. Focus on the specific features and benefits that make it stand out, and end with a CTA encouraging readers to experience it for themselves. [Add Content Prompt From Above].

How to Use This Prompt

Here’s how to make the “Here’s Why It Works” prompt your own:

1. Start with empathy. Address your audience’s pain point. Show them you understand their struggles and are here to help.
2. Explain your unique approach. Highlight the specific features of your service and how they’re different from what’s out there.
3. Show the benefits. Connect those features to tangible outcomes that your audience will experience.
4. Wrap it up with a CTA. Invite your audience to take the next step and experience the transformation for themselves.

Copywriting Formula 👉 FAB (Features, Advantages, Benefits)

This formula is a classic for a reason. It’s all about building trust and showing your audience exactly why your service is different and better. By focusing on the specific features of what you offer, their unique advantages, and the real-world benefits they provide, you can clearly communicate why your business is the best choice.

• Feature: The unique thing your service does.
• Advantage: Why that feature is valuable.
• Benefit: The outcome your audience will experience.

Why it works: FAB helps you cut through the noise and get straight to the point. It highlights what makes your service stand out, giving your audience the clarity they need to trust you and take action.

All About These Weekly Content Prompts

Let me guess—you’ve stared at your screen more times than you can count, trying to think of something fresh to share about your business. Been there, done that. That’s why I’m introducing something new to help: Weekly Content Prompts.

These prompts are here to take the guesswork out of showing up online. They’re designed to help you:

• Tell your story authentically.
• Highlight the passion behind what you do.
• Connect with your audience on a deeper level.

Each week, I’ll share a prompt to spark inspiration and make it easier for you to talk about your business. Whether you want to craft a blog post, whip up a newsletter, or create a scroll-stopping social media caption, these prompts will have you covered.

Here’s a little secret you’re not alone in: coming up with content is hard. You’re not the only one staring at a blank screen wondering what to say. In fact, a recent study found that 60% of marketers struggle to come up with fresh content ideas. Yup, even the pros hit roadblocks.

That’s where a content prompt can change the game. Instead of wasting time second-guessing yourself, you’ve got a starting point—a nudge in the right direction that makes showing up feel a whole lot easier.

(Source: Ziflow’s content creation challenges report)

Why Wordsmith Makes It Even Easier

If you’re already using Wordsmith, creating content just got even simpler. Add the prompt and some info about your business, and let Wordsmith do its thing—turning your ideas into beautifully written, on-brand content in seconds. Think of it as your personal copywriter in a box.

Not using Wordsmith yet? No worries! You can still use these prompts with tools like ChatGPT. But here’s the truth: Wordsmith takes it to the next level, automating the process and ensuring your content reflects your unique voice every time. (Psst… You can sign up for Wordsmith here!)