Do Not Delete
If you’ve ever run an ad on Facebook or Instagram, you probably know how it goes. The second you stop the campaign, the results vanish. The likes, the clicks, the engagement, they all disappear like they were never there to begin with.
It can feel like pouring money into something with a really short fuse. A flash of visibility, followed by silence.
But Pinterest? Pinterest plays by a different set of rules. And that’s exactly why I love it so much.
Unlike most platforms, Pinterest ads don’t just stop working when your campaign ends. They keep showing up. They keep driving traffic. They keep bringing in sales. Even when your budget runs out.
That’s the magic of Pinterest. And it’s one of the biggest reasons why Pinterest ads work so well. Even after you stop paying.
So let’s talk about how that actually works and why it’s worth paying attention to.
Pinterest Isn’t Social Media. It’s a Search Engine.
This is the first mindset shift you need to make. (and the thing a lot of people get wrong).
Pinterest isn’t really social media. It’s a visual search engine. That means when someone types in “fall capsule wardrobe” or “things to do in NYC,” they’re searching with intention. They’re looking for something very specific.
And the best part? Your ad doesn’t vanish once it’s been seen. It stays on the platform. It keeps showing up in search results. People save it. Share it. Discover it months or even years after your campaign ends.
On most platforms, your ad’s lifespan is measured in hours. On Pinterest, it’s measured in months or more. This is why Pinterest ads work differently. They are actually built to last.
Your Ad Doesn’t Disappear. It Keeps Circulating.
On Pinterest, when someone sees an ad they love, they don’t just click. They save it to their board. That means they plan to come back to it. Or they want to revisit it when the timing feels right.
Once that pin is saved, it continues to circulate. It pops up in other people’s feeds. It reaches new users who are searching for similar things.
I’ve had promoted pins that I ran years ago still bringing in traffic today. Without spending another penny.
That is something I have never experienced with Instagram or Facebook ads. Pinterest has this built-in power of staying relevant long after the promotion ends.
Evergreen Ads Bring Evergreen Results
Let’s say you’re launching something new. Maybe it’s a course, a seasonal product, or a free download. You pour energy into creating beautiful visuals and smart copy. You launch the ad.
On other platforms, you have to keep reposting. You have to fight for visibility all over again every few days.
Pinterest doesn’t work that way.
If your ad is useful and visually appealing, Pinterest will keep it in circulation. People will continue to save it and search for it, even if you’re no longer actively promoting it.
That makes Pinterest the perfect place for evergreen content. Something you create once can keep serving you again and again. That’s a smart strategy. And it’s one of the biggest reasons why Pinterest ads work so well for long-term results.
You Don’t Need a Massive Budget
Another reason I always recommend Pinterest ads? They’re affordable.
You don’t need a massive budget to get started. You can test campaigns with five or ten dollars a day and still see traction.
Better yet, your money works harder for you. Because the content you promote continues to get seen and shared long after your budget is used up. You’re not paying just for a moment of attention. You’re investing in content that sticks around.
If you’ve ever felt nervous about running paid ads or worried you wouldn’t get a return, Pinterest is a great place to start. It’s low pressure, high potential, and very forgiving compared to other ad platforms.
Pinterest Is the Quiet Power Player in My Business
Over the years, I’ve seen platforms rise and fall. I’ve chased the algorithm. I’ve burned out trying to keep up with social media. And every time I step back, guess what continues to work quietly in the background?
Pinterest.
It’s not flashy. It doesn’t demand daily posting or dancing reels. But it works. Steadily. Consistently. Predictably.
Pinterest ads have helped me grow my email list, sell digital products, promote blog content, and increase traffic to my website. All with way less stress and far more staying power than anything else I’ve tried.
That’s why I always tell people Pinterest is worth learning. Once you understand the platform, it becomes a tool that works for you around the clock.
Even when you take a break.
Even when the campaign is over.
Monday, June 23rd, 2025
Thursday, June 12th, 2025
For the longest time, I believed running ads was something reserved for them. Big brands with even bigger budgets. Companies with full-blown marketing departments. People in fancy offices who had “strategist” in their job title and knew how to decode a spreadsheet like it was their second language. And then there was me. I assumed ads weren’t for someone like me. Someone who didn’t have thousands to throw at a campaign or hours to pour into learning a new platform.
But eventually, I got tired of waiting for organic reach to do the job. I wanted to grow faster, reach new people, and stop relying on the hope that an Instagram post might go viral.
So I dipped my toe in. Nervously. Imperfectly.
And what I discovered?
Ads aren’t just for big brands. They’re for real people building real businesses.
Just like you.
Feeling Like Ads Are Only for the “Big Players”? Let’s Talk.
Have you ever looked at an ad and thought, “That’s not for me. I can’t afford it, and I wouldn’t even know where to start”?
Do you assume that only people with teams, tech skills, and ten thousand followers can actually make ads work?
Have you been quietly wishing you could grow faster… but believing that ads are out of reach?
Friend, you’re not alone.
But here’s what I’ve learned—from actual experience, not theory:
Ads aren’t reserved for million-dollar marketing teams.
They’re a tool. And just like any tool, you can learn to use it.
Today, I want to walk you through the truth about running ads. What I wish I knew before I ever hit “launch,” and how you (yes, you) can use them to grow your business on your terms.
I Thought Ads Were for “Them” Until I Gave It a Shot
The first time I ever opened up an ad manager, I felt like I had entered a foreign country without a translator.
Pixels? Audiences? Conversions?
No one warned me I’d need a secret dictionary just to make sense of it.
I almost closed my laptop.
Because all I could think was: This is what real marketers do. This isn’t for me.
But something in me said to just try. Just test. Boost one tiny post to see if you can get a return. Just see.
So I set a tiny daily budget.
Picked one product I knew like the back of my hand.
And created a simple graphic and copy that came straight from my heart.
And then I clicked “publish.”
That tiny campaign led to clicks. The clicks led to sales. And the sales gave me proof:
Ads could work for me.
What If Ads Aren’t for “Big Brands” They’re Just for Brave Ones?
I spent years assuming ads were part of someone else’s playbook.
But here’s the shift that changed everything:
Ads are not about having a big budget. They’re about having a clear message and knowing how to target the right audience.
Big brands might have more dollars, but they don’t have your story.
They don’t have your passion, your scrappiness, or your people.
The moment I stopped thinking I had to be “ready” or “professional” to run ads—and just focused on sharing the heart of my offer with the right people, everything changed.
You don’t need a marketing agency.
You don’t need to be a tech genius.
You just need to believe in what you’re offering… and be willing to put it in front of the people who need it.
5 Truths That Made Ads Feel Possible (Even for Me)
1. You Don’t Need a Big Budget to Start Seeing Results
I started with $5 a day. That’s it.
Running Pinterest ads can feel like you’re playing a game where no one explained the rules. You log in, glance at all those numbers, and immediately ask yourself… “Is this working? Am I wasting money? What should I even be looking at?” I’m about to walk you through the exact metrics that actually matter, and how to use them to make smarter decisions (without needing a marketing degree or a Google rabbit hole).
First Things First: Let’s Break Down the Most Common Pinterest Ad Metrics
Here’s what you’ll see inside your dashboard, and what each metric is actually trying to tell you:
Impressions: How many times your ad showed up in someone’s feed. This tells you your targeting and keywords are being triggered — but impressions alone don’t mean it’s working.
Clicks: The number of times someone clicked on your ad to learn more. This is the first real sign of interest. It means your creative is catching attention. But it’s not the final word…
Outbound Clicks: These are the golden clicks — the ones that send people off Pinterest and onto your site. These clicks tell you your pin is doing its job: sending people into your world.
Saves: When someone saves your pin to a board. Saves are intent. It means they’re interested — maybe not ready to buy, but keeping it for later. If your saves are high, your ad might be too good for just one glance.
Conversions: When someone signs up, buys, or takes the action you asked for. This is what we’re here for, right? Conversions tell you if your whole ad + landing page combo is working.
So… Which Metrics Actually Matter Most?
If I had to pick the ones to watch like a hawk, it would be these:
Outbound Clicks
This is the biggest signal that your ad is truly working. Pinterest is a traffic platform, and if you’re not getting people to your site, we need to adjust your creative or targeting.
Conversions
This is the actual number of people who took the action you wanted. Whether that’s signing up for your list, buying your product, or filling out a form. It’s easy to obsess over impressions or saves, but conversions are the real proof that your ad is doing its job. No fluff, just results. And tracking this number over time tells you exactly which offers are working.
Cost per Click (CPC)
This is how much you’re paying for every single click on your ad — and it’s where Pinterest really shines. Compared to platforms like Instagram or Facebook, Pinterest clicks are often way more affordable. That means you can get in front of more potential customers without blowing your ad budget. Low CPC with high outbound clicks? That’s a winning combo.
What You Can Worry Less About
Impressions are good for brand awareness, but they’re not what pays the bills.
Saves are a lovely compliment, but you can’t take them to the bank.
Clicks are a first step, but outbound clicks are the real MVP.
Think of impressions, saves, and clicks as breadcrumbs. They’re part of the journey — but not the destination.
If Your Metrics Aren’t Where You Want Them To Be… Don’t Panic
Wednesday, June 11th, 2025
Tuesday, May 6th, 2025
Whenever I talk about Pinterest ads, someone always asks: But how much do they actually cost? And it’s a fair question. If you’re running a small business—especially one that’s bootstrapped or run by one person wearing all the hats—every dollar counts. And when it comes to paid advertising, it can be hard to know what’s worth the spend… and what’s not.
So let’s break it down.
In this post, I’ll walk you through how Pinterest ad pricing works, what to expect in terms of budget and ROI, and how to get started without wasting your money.
How Pinterest Ad Costs Work
Pinterest uses a bidding system for ads, which means you can essentially choose how much you’re willing to pay to reach people. There are a few different objectives to choose from—like brand awareness, traffic, conversions—and the cost per result depends on which one you choose.
Here’s a general breakdown:
Traffic Campaigns: Expect to pay anywhere from $0.10 to $1.50 per click.
Conversion Campaigns: These vary more widely, often ranging from $0.75 to $5.00 per conversion (depending on your niche, landing page quality, and product).
Awareness Campaigns: You might pay around $2 to $5 per 1,000 impressions.
The good news? You can start with as little as $5 per day. And with the right strategy (more on that in a second), you can start seeing real results even at a small budget.
For example, my best-performing Pinterest ad cost me just $0.008 per click. That means if I spent $50, I’d reach over 6,000 people—6,250 to be exact.
But here’s the thing: it’s not just 6,250 random people scrolling social media and getting interrupted by an ad. These are 6,250 people actively searching for the exact thing I had to offer. That kind of marketing power—placing your product in front of someone who’s already looking for it—is what makes Pinterest so unique. That’s the kind of reach and efficiency that’s hard to beat on other platforms.
My Real Numbers (This Might Surprise You)
Want to know how much I’ve personally spent on Pinterest ads?
Over the last few years, I’ve spent just over $41,000 promoting one digital product. That’s not pocket change, but the return?
$684,000 in revenue.
That’s the kind of ROI that makes Pinterest ads not just worth it—but one of the smartest investments I’ve made in my business.
It’s not about dumping money into ads and hoping they work. It’s about strategy—knowing your produc
If you’re anything like me, you’ve probably asked yourself at some point: “Are Pinterest ads even worth it?” In a world that screams about Instagram trends and TikTok hacks every five seconds, Pinterest feels like this quiet, often-overlooked little corner of the internet.
But here’s the thing. That “quiet corner”?
It’s filled with buyers. Not just scrollers. Not just people looking for entertainment. People actively searching for ideas, products, and services—and making decisions.
And if you show up at the right time, in the right way?
Yes, you absolutely can make money with Pinterest ads.
I know because I’ve done it. And today, I’m pulling back the curtain to show you exactly how.
Why Pinterest Ads Are Different (And Why That Matters)
First, let’s clear something up: Pinterest is not a social media platform.
It’s a search engine—with pictures.
That means when people log onto Pinterest, they’re not looking to kill time like they might on Instagram or Facebook. They’re searching. They’re planning. They’re shopping.
Think about it:
Brides planning their weddings.
Moms decorating nurseries.
Entrepreneurs looking for marketing strategies.
Homeowners searching for renovation ideas.
Business owners researching new tools.
When someone finds your product, service, or resource through a Pinterest ad, it doesn’t feel intrusive. It feels like they found exactly what they were looking for.
And that, my friend, is why Pinterest ads convert so beautifully when done right.
How I Started Making Money with Pinterest Ads
A few years ago, I made a decision: I wanted to grow my business without relying so heavily on social media. I didn’t want to be chained to my phone 24/7, chasing engagement and algorithms.
So I doubled down on long-form marketing (like my blog), SEO, and Pinterest.
At first, I was all about organic Pinterest traffic (which is amazing, by the way—and still a huge part of my strategy). But when I decided to test out Pinterest ads? Everything changed.
I started small—about $5 to $10 a day—testing simple campaigns promoting my best-selling products and services.
And what I found absolutely changed the way I think about marketing:
Over the last few years, I’ve spent $41,000 running Pinterest ads to promote a single digital product.
And from that one product?
I’ve generated over $684,000 in revenue.
Let’s break that down:
That’s a 1,568% return on ad spend (ROAS)
For every $1 I spent on Pinterest ads, I made $16.68 back
That’s the kind of performance most ad platforms DREAM about delivering
And it’s been almost entirely powered by Pinterest ads + my email list—no daily posting, no viral Reels, no constant burnout
This strategy didn’t just boost my revenue—it gave me my freedom back.
I built a system that quietly worked behind the scenes, allowing me to grow my business while being present with my family, without needing to hustle around the clock.
No massive ad agencies. No complex funnels.
Just a simple, sustainable strategy that kept working for me, month after month.
How to Actually Make Money with Pinterest Ads
Now, here’s where most people go wrong: They jump in without a plan. They run ads for the wrong products. Or they target the wrong audience. Or they create beautiful pins… but link them to confusing landing pages.
If you want your ads to actually make money (and not just rack up impressions), here’s what you need to know:
1. Start with Your Best-Seller
Don’t try to use Pinterest ads to “save” a product that isn’t selling organically. Promote your best-seller—the thing you know people already want.
Ask yourself:
What product or service has already proven itself?
What offer feels like a “no-brainer” for my ideal customer?
What solves a clear, urgent problem?
Start there.
Tuesday, April 29th, 2025
Saturday, April 12th, 2025
If you’re running a small business, you’ve probably felt the pressure to be everywhere—Instagram, TikTok, Facebook, Reels, Stories, emails, DMs… it’s a lot. Especially when all you really want is to grow your business, reach the right people, and not feel glued to your phone.
That’s why I love Pinterest.
Not as a place to post pretty things just for the sake of it—but as a quiet powerhouse that works in the background of my business. It brings in new people, helps me grow my email list, and drives actual sales… all without needing a huge budget or daily content creation.
If you’ve ever wondered if Pinterest ads could work for you, I want to show you exactly why I think this platform is so perfect for small businesses like ours.
Let’s start with something I want you to really think about…
What would your business feel like if your marketing didn’t need you every single day?
What would change if new people could discover what you do—without you constantly posting, replying, and showing up on camera?
What if your email list grew, your sales trickled in, and your content kept working for you… while you rested, created, or lived your life outside the screen?
If you’re a small business owner who’s tired of feeling like your growth depends on how much energy you have left that day, I want to introduce you to one of the most underrated platforms out there: Pinterest.
This isn’t about the pretty mood boards you used in 2012 or saving recipes you never make (though I still do that). I’m talking about Pinterest as a quiet workhorse—a tool that helps your business grow sustainably, affordably, and in a way that actually fits your life.
I’ve used Pinterest ads to grow my email list, increase sales, and bring in a steady stream of traffic to my site—all without spending thousands or being glued to my phone.
Here’s what we’re walking through today:
Why Pinterest isn’t social media—and why that matters
How Pinterest ads work (and why they don’t require a huge budget)
What makes Pinterest users different—and how that works in your favor
Why Pinterest is perfect for growing your email list
What you don’t need to make it work (hint: not a designer!)
And my honest reflections on why Pinterest ads feel so aligned with the way I want to run my business
I know what it feels like to pour your heart into your business—sleeves rolled up, coffee in hand, dreaming big—but still wondering how you’re supposed to actually get eyes on your product or service. There are a million strategies out there. Everyone has their “secret formula.” And with so many voices telling you to do this or try that, it’s easy to feel like you’re spinning your wheels.
I’ve been there.
And that’s exactly why I want to talk to you about one platform that completely changed how I market my business—and brought in real results without eating up my entire week or sanity.
Yes, I’m talking about Pinterest ads.
And before you write them off as just pretty pictures or a DIY haven (though we do love a good farmhouse table makeover), let me tell you: Pinterest ads are one of the best-kept secrets in digital marketing.
Let’s unpack it.
So… Are Pinterest Ads Worth It?
Short answer: YES.
Long answer: Still yes, but let me show you why.
Unlike Facebook or Instagram—where your ad is trying to interrupt someone’s scroll—Pinterest is where people go when they’re actively searching for ideas, inspiration, or solutions. They’re already in decision-making mode. So instead of fighting for attention, your ad can show up exactly when someone is looking for what you offer.
It’s like having a storefront on Main Street and placing your best-selling product right in the window display—right when the perfect customer walks by.
Why Pinterest Ads Work (Even If You’re Brand New)
What makes Pinterest ads so powerful is how they act more like a search engine than a social feed.
Think about it: People come to Pinterest to plan weddings, design living rooms, start businesses, and yes—shop. They’re already dreaming, already visualizing, already saving ideas for what they want. That means when your ad pops up in a relevant search, you’re meeting your ideal client mid-dream. (Which, let’s be honest, is the best time to show up.)
You don’t need a massive following.
You don’t need to be an influencer.
You just need to have something helpful, beautiful, or inspiring—and a clear idea of who it’s for.
When I launched my content platform, Wordsmith, I wanted to do something different. I didn’t want to rely on reels or TikToks or fight an algorithm that changed every five seconds. I wanted a sustainable way to reach the right people—women like you who are growing businesses and need tools that actually help.
So, I ran Pinterest ads.
And friend, they worked.
Real Talk: The Results I’ve Seen
Let’s talk numbers for a second. I’ve used Pinterest ads to help scale one of my businesses (Wordsmith) to over $600,000 in revenue—without spending hours online every day.
The ROI from Pinterest ads has consistently outperformed other platforms for me, and the best part? The pins continue to work for you long after the ad ends. That’s evergreen visibility.
Sunday, April 6th, 2025
Sunday, April 6th, 2025
Let’s talk about Pinterest ads—the not-so-secret weapon I’ve used to quietly and consistently scale my business without relying on algorithms or going viral. I know paid ads can feel a little intimidating (or a lot), especially if you’ve never dipped your toes into that world before. I used to feel the same way. Ads felt like something reserved for “big” businesses with teams and fancy strategies… until I realized Pinterest was playing by completely different rules.
If you’re new to Pinterest ads—or maybe you’ve heard a whisper about them and want to see what the buzz is really about—this post is for you. I’m going to walk you through exactly how Pinterest ads work, why they’re different from social media ads, and how they could be the sustainable traffic-driving, sales-generating strategy you’ve been looking for.
Let’s dive in.
What Makes Pinterest Ads So Different?
Here’s the thing most people don’t realize: Pinterest isn’t a social media platform—it’s a search engine.
Let that sink in for a second.
While Instagram and Facebook are built for interaction and connection, Pinterest is built for discovery. People come to Pinterest not to scroll for entertainment, but to find things.
To plan. To dream. To search for inspiration or a solution.
And that mindset changes everything when it comes to advertising.
Think of it like this: Pinterest is where people go with intention.
They’re already searching for ideas—recipes, outfit inspiration, home design, content strategies, wedding decor, business tips… and yes, even the exact products and services you offer.
So when your ad shows up on Pinterest, it doesn’t interrupt someone’s day like an Instagram ad might. Instead, it joins the journey they’re already on. It becomes part of their vision board. And that’s powerful.
So… How Do Pinterest Ads Actually Work?
Let’s break it down in the simplest way possible.
When you run a Pinterest ad, you’re essentially paying for your pin (a visual post) to show up in front of people who are searching for content like yours. Here’s what that process looks like:
1. Create a Pin (Ad Image or Video)
This is the creative part! You’ll upload an image or video—ideally something that’s scroll-stopping, helpful, and aligned with your brand. You can add a short headline and a link to your website, product, service, or blog post.
2. Choose Your Audience (AKA Targeting)
Here’s where the magic happens. Pinterest allows you to target based on keywords—the search terms your dream customer is typing in. This is what sets it apart from most social platforms. You can also target people who have:
Interacted with your website
Engaged with your pins
Or fit certain interests, locations, or demographics
You’re putting your content exactly where people are looki
You can have the most beautifully designed ad, the perfect copy, and an irresistible offer, but if it’s not reaching the right people, it won’t convert. That’s the hard truth about running ads.
When I first started running Facebook, Instagram, and Pinterest ads, I made the mistake so many business owners make—I cast my net too wide. I thought that if I reached more people, I’d get more sales. But what actually happened? I wasted money on people who weren’t interested, and my ad spend wasn’t giving me the return I wanted.
That’s when I learned the power of targeting the right audience. Once I dialed in my targeting strategy, everything changed. My ad costs dropped, my conversions skyrocketed, and I wasn’t just getting sales—I was getting sales from the exact people I wanted to attract.
So, let’s dive into how you can target the right audience on ads across Facebook, Instagram, and Pinterest to make sure your money is working for you, not against you.
How to Target the Right Audience on Ads
The key to successful ad targeting is understanding who your ideal customer is and how to put your ad in front of them. Here’s how to do it, step by step:
Step 1: Define Your Ideal Audience
Before you even open up Ads Manager, take a step back and think about your dream client or customer. Ask yourself:
→ Who is my product/service for?
→ What problem does it solve for them?
→ Where do they spend their time online?
→ What are their interests, habits, and pain points?
→ What type of content are they engaging with?
Knowing the answers to these questions will help you target your ads with intention instead of just guessing.
Step 2: Use Audience Targeting on Facebook & Instagram
Facebook and Instagram offer some of the most powerful audience targeting tools. Here’s how to use them:
Saturday, March 15th, 2025
Tuesday, February 25th, 2025
Have you ever browsed a product online, only to see it pop up in an ad later that day—maybe while scrolling through Facebook, checking your email, or reading an article? That’s remarketing in action. And while it might feel like the internet is reading your mind, what’s actually happening is one of the smartest and most effective marketing strategies available to business owners today.
Remarketing ads focus on people who have already interacted with your brand—whether they visited your website, engaged with a social post, or even added something to their cart but didn’t check out. Unlike traditional ads that introduce your business to a cold audience, remarketing ads target warm leads—people who already know who you are and have shown interest in what you offer. And that’s why remarketing consistently delivers some of the highest ROI in digital advertising.
Why Remarketing Ads Work So Well
Think about it—most people don’t buy something the very first time they see it. Life gets busy, distractions happen, and sometimes they just need a little nudge. That’s where remarketing comes in.
By showing up again in front of someone who already browsed your site, engaged with your content, or considered making a purchase, you’re increasing the chances of turning that interest into a sale. Instead of spending ad dollars trying to convince new people that your offer is valuable, you’re investing in people who already believe in it—they just need a final nudge.
And the results? They speak for themselves. Just the other day, I spent $11 on a remarketing ad and made $470 in return. That’s not an everyday occurrence, but it perfectly illustrates why remarketing ads come with the best return on investment—because they focus on the people who have already taken a look at what you have to offer. Out of all the ads I’ve run over the years, remarketing has always come out on top.
How Remarketing Works
Remarketing ads work by tracking visitors to your website (or people who engage with your content) using a tracking pixel or code. When they leave your site without making a purchase, they get added to a custom audience list, and your ads start following them around the internet—on Facebook, Instagram, Pinterest, Google, and beyond.
Essentially, instead of showing ads to random people, you’re only targeting those who have already shown interest in your business. That means:
They’re already somewhat familiar with you.
They’ve already taken action, even if it was just browsing.
They’re much more likely to convert than someone seeing you for the first time.
That’s why remarketing ads don’t just increase conversions—they do so at a lower cost per conversion than cold audience ads.
Setting Up Your First Remarketing Ad
If you’re new to running ads, the thought of setting up remarketing might feel overwhelming, but I promise—it’s simpler than you think. Here’s a step-by-step breakdown to get started:
1. Install the Right Tracking Pixel
First things first, you need to install a tracking pixel (or tag) from the platform you’ll be running ads on. Facebook has the Meta Pixel, Google has Google Tag Manager, and Pinterest has its own Pinterest Tag. These tracking tools allow you to see who is visiting your site so you can retarget them with ads later.
2. Build a Custom Audience
Once your pixel is in place, it will start collecting data on visitors. Now, you can create custom audiences based on different interactions, such as:
People who visited your website in the last 30, 60, or 90 days.
People who added an item to their cart but didn’t check out.
People who engaged with your content (liked, commented, or shared a post).
People who watched a percentage of your video content.
3. Create a Compelling Ad
Remarketing ads don’t need to be flashy or complex—but they do need to be strategic. Since you’re targeting warm leads, your messaging should remind them why they were interested in the first place. Here are some approaches that work well:
For years, I believed that the only way to grow my business was through working longer hours, posting more content, showing up every single day, hoping that organic marketing alone would bring in enough leads and sales. I thought if I just worked harder, the results would come.
And while organic marketing absolutely has its place, it wasn’t until I ran my first ad that I realized something that changed everything: I didn’t have to work more to grow. I just had to work smarter.
I went from feeling like I constantly had to grind for every single sale to seeing my business scale in a way that felt… dare I say, effortless? That’s when I knew: ads were the missing piece.
And I’ll never go back.
How Running Ads Changed Everything for Me
I’ll never forget the moment I launched my first paid ad. I had poured so much time into growing my business organically, yet it still felt like I was stuck in a cycle of needing to work around the clock. When I stopped working, the sales stopped coming.
I figured I had nothing to lose, so I took the leap. I started with a small budget, testing out just $5 a day. And then something wild happened—
For every dollar I spent, I was making three dollars back.
I watched as people who had never heard of me before started clicking, signing up, and buying. I could see exactly what I was spending and exactly what I was earning in return. For the first time, I wasn’t just hoping my marketing efforts would work—I had actual numbers to prove it.
I wasn’t just throwing content into the void and waiting for engagement. I was actively bringing in leads and customers on autopilot.
That one ad completely shifted how I looked at my business. It’s been over 10 years now, and I’m still running ads today.
Tuesday, February 11th, 2025
Friday, October 25th, 2024
Are you ready to leverage the internet’s favorite search engine to generate an extra $10K+ in monthly revenue? In just 90 minutes, I’ll teach you the key strategies for setting up successful Pinterest ads and targeting your audience effectively. Connect with buyers who are looking for what you have to offer, and let’s 10X your traffic and sales!
CLICK HERE TO LEARN HOW TO SET UP PINTEREST ADS
I spent over 6 months without posting a single thing on social media—no Instagram reels, no Facebook updates, nothing. Just pure, unfiltered freedom and a whole lot of beautiful traffic and sales to show for it. 🎉
This wasn’t just a wild experiment; it was a game-changer for my business. I wanted to see if my business could thrive without the constant stress of social media algorithms. Spoiler alert: it’s still going great.
Here’s the powerhouse strategy: Pinterest Ads, my email list, and organic traffic.With Pinterest Ads, I drive targeted traffic straight to my site. My email list helps me build relationships and make sales without the algorithm stress. And organic traffic is the icing on the cake, thanks to smart SEO strategies.
Ready to learn how to set up your very own Pinterest Ads?I’ve put together a 90-minute video tutorial on setting up Pinterest ads. This course will walk you through the entire process, showing you how to leverage Pinterest to generate an extra $10K+ in monthly revenue—all without the need for social media posts.With the right strategy, you can place your business right in front of people actively searching for what you offer.
Don’t wait – take control of your traffic and sales with Pinterest Ads. Let’s do this together!
my story