As an entrepreneur, I know firsthand that running a business can feel like a never-ending marathon. We juggle tasks, manage projects, brainstorm strategies, and often, in the whirlwind of it all, our personal health takes a backseat. Mix that into being a mother of 4 who works from home full time and it’s so easy to push my own health to the side. But here’s a truth bomb for you: prioritizing your health is not just essential; it’s non-negotiable. Today, I want to talk about the art of balancing and prioritizing personal health while running a business. 

The Unseen Connection: Health and Business Success

Think about it: when you’re feeling your best, you perform your best. Your mind is sharper, your creativity soars, and your energy levels are high. This isn’t just feel-good talk; it’s backed by science. Studies show that regular physical activity boosts cognitive function, reduces stress, and enhances overall well-being. And let’s not forget, mental health is as crucial as physical health. A clear, focused mind is our most powerful tool in decision-making and problem-solving.

It’s a Choice: Choosing Your Hard

Here’s the thing: both neglecting your health and taking care of it are HARD. The difference? The hard of neglect leads to burnout, decreased productivity, and even health issues. The hard of self-care leads to longevity, resilience, and a thriving business. So, ask yourself, which hard are you choosing? 

Neglecting your health is an easy trap to fall into, especially when you’re caught up in the whirlwind of business. You might think skipping a meal, cutting down on sleep, or ignoring stress is a small price to pay for success. However, these small oversights accumulate, snowballing into significant health problems. This path, though it may seem easier in the short term, leads to a hard reality – burnout, decreased productivity, and a host of health issues ranging from chronic fatigue to serious diseases. 

This isn’t just about feeling tired or under the weather; it’s about compromising the very engine that drives your business and life forward.

On the other hand, the hard of self-care, though seemingly daunting at first, is an investment in your most valuable asset – yourself. This path requires discipline, commitment, and the willingness to put your well-being at the forefront. It means making time for regular exercise, ensuring you’re eating nutritious meals, getting enough sleep, and managing stress. It’s about listening to your body and responding to its needs. This might mean saying no to a late-night work session or delegating tasks to make time for a health check-up.

The rewards of this path are manifold. By taking care of your health, you’re building a foundation of longevity and resilience. You’re not just working towards a thriving business but also towards a thriving self. With good health, you bring your best self to your business, enhancing creativity, decision-making skills, and overall productivity. You’re able to lead by example, fostering a culture of wellness within your organization. This isn’t just about living longer; it’s about living better, with the vitality and energy to enjoy the success you’re working so hard to achieve.

So, the question remains, which hard are you choosing? Are you willing to endure the short-term discomfort of building and maintaining healthy habits for long-term benefits? Or will you choose the seemingly easy path of neglect, with its long-term consequences? The decision is yours, and it’s a critical one. Remember, in this journey of entrepreneurship, your health is the compass that guides you towards true success.

Practical Steps to Prioritize Health in the Hustle

Schedule It In: Treat your health like an important business meeting. Put it in your calendar. Whether it’s a 30-minute walk, a yoga session, or a mental health break, make it non-negotiable.

Nutrition Matters: Eating well is fueling your body for success. Plan your meals like you plan your business strategies. Quick, healthy meals can be just as convenient as fast food if you prepare in advance.

Mindfulness Practices: Whether it’s meditation, journaling, or simply practicing gratitude, mindfulness helps keep stress at bay and enhances focus.

Delegation is Key: You can’t do everything yourself. Delegate tasks in your business to make room for your health. It’s not just about freeing up time; it’s about mental space too. If social media captions is on that list, sign up for Wordsmith already!

Listen to Your Body: Tune into your body’s signals. Feeling drained or stressed is a sign to slow down and reassess your priorities.

The Ripple Effect of a Healthy Entrepreneur

When you’re healthy, the benefits ripple outwards. Your business thrives, and your personal life flourishes. It’s a holistic approach where every aspect of your life gets a piece of the wellness pie.

The Reality of Rough Days

Let’s be real: it’s not always smooth sailing. There will be days when everything feels overwhelming, and your health seems like the least of your concerns. It’s okay. The key is to not let these days become the norm. Acknowledge them, learn from them, and get back on track.

Your Health, Your Wealth

Remember, your health is your wealth. Without it, no amount of business success can compensate. It’s the foundation upon which everything else is built. When you’re healthy, you’re in a better position to make sound business decisions, lead effectively, and enjoy the life you’ve built.

Merging Movement and Work: The Walking Treadmill Desk

I want to share a personal experience that beautifully illustrates how we can combine self-care with our work. Recently, I invested in a walking treadmill desk for my office. Now, this might sound like a novelty to some, but let me tell you, it’s been a game-changer.

The Concept: Walk While You Work

The idea is simple yet revolutionary. With a walking treadmill desk, I can take my daily walk without stepping away from my desk. It’s an incredibly efficient way to rack up the miles each day, all while staying on top of my work. I love it so much that I even moved my iMac to it permanently because I realized how much I enjoy walking while working. 

Overcoming Initial Skepticism

Initially, I was skeptical. Typing and walking simultaneously seemed like a multitasking challenge that could end in more distraction than productivity. But, to my surprise, it turned out to be the perfect combination for someone like me – someone who loves to keep both body and mind active.

The Surprising Benefits

Here’s the crazy part: I can walk up to 5 miles a day while answering emails and working on projects. This isn’t just about physical health; it’s a mental boost too. Walking while working keeps my mind fresh and my body active, leading to clearer thinking and a more energetic workday.

Is It for You?

Now, a walking treadmill desk might not be for everyone, but it’s worth considering if you’re looking for innovative ways to integrate health into your busy schedule. It’s a testament to the fact that with a bit of creativity, we can find solutions that help us maintain our health without sacrificing productivity.

My experience with the walking treadmill desk underlines a crucial point: prioritizing health doesn’t have to come at the expense of work. In fact, when we find ways to merge the two, we create a sustainable lifestyle that supports both our business goals and our personal well-being. It’s a reminder that sometimes, the most effective solutions are those that address multiple aspects of our lives simultaneously.

I want you to remember that taking care of your health while running a business isn’t just a good idea; it’s essential for your success and well-being. You have the power to choose your hard. Choose the one that leads to a fulfilling, healthy, and successful life.

Now, I leave you with this thought: What small step can you take today to prioritize your health for a better tomorrow? How can you apply this lesson to not just transform your personal health, but also to elevate your business?

Take this moment to reflect. Your journey to a healthier, more balanced life as an entrepreneur starts with one choice, one step. Remember, in the dance of life and business, your health is the rhythm that keeps you moving gracefully.

I’ve been thinking a lot about goals lately. You know, those big, bold dreams we scribble in our journals at the start of the year, promising ourselves we’ll make them happen. 

So, let me ask you – what’s on your goal list for this year? If any of those aspirations are tied to growing your business (and I have a hunch they might be), then I’m super excited for you to keep reading this newsletter. 

Now, let me tell you, I’ve walked down that road of trying to do it all alone, and let’s just say, it’s no walk in the park. That’s why I’m a firm believer in the power of partnership. It’s about keeping each other motivated, accountable, and on the path to smashing those goals.

So, here’s a little nudge from me: How about we team up and make magic happen together?

Through my journey, I’ve learned something vital – going solo is tough. But with a partner, it’s a whole different ball game. It’s about staying on track, being consistent, and truly achieving those goals for the year.

And oh, do I have something exciting for you! We’re shaking things up in the Wordsmith Membership in a BIG way, and trust me, you’ll want to be part of this.

NEW YEAR SALE ALERT! 

Wordsmith is usually $39, but let’s face it, so many entrepreneurs yearn to ace social media but struggle with consistency and content. For a limited time, I’m slashing the price to just $9.99! Lock in this rate and embrace a social media content strategy that provides you with captions for the entire year.

MARKETING STRATEGY BUNDLE

You’ll also gain access to my personal marketing strategy. This gem helps you connect with your dream clients without over-relying on social media. We’re all about outsmarting algorithms and empowering small business owners. Sign up, and you’ll find some helpful videos waiting to guide you through it all.

CONTENT GALORE 

No more waiting for monthly content drops. We’re unlocking the entire Wordsmith library! Now you can plan your content way ahead. Plus, my team of writers and I will keep adding fresh, engaging captions monthly. Think of it as an ever-expanding content universe!

YOUR PERSONAL WRITING ASSISTANT 

And here’s the cherry on top! We’ve been working tirelessly on a custom AI writing assistant. Imagine prompting Wordsmith with a simple idea, like “balancing work and family life,” and voila, you get a beautifully crafted caption in seconds. 

These aren’t your run-of-the-mill, easily recognizable AI captions you can spot from a mile away. We’re talking about heartfelt, genuine captions that will resonate deeply with you and your audience. 

And to make it just perfect, I’ve dedicated countless hours to studying AI and writing styles, ensuring that every piece of content it generates is nothing short of spectacular. This isn’t just technology; it’s a blend of art and science, fine-tuned to capture the essence of your unique voice.

Our goal is to help you create personalized content swiftly and effortlessly.

IMPORTANT: spots are limited as we launch these new features, so if this sounds like something you’d love to try out then sign up for the free trial today! 

CUSTOM WRITING STYLES 

Along with the traditional writing style, we’ve created a super fun writing style quiz. This will help you develop a unique tone for your content. I’ve poured my heart into it to make it sound authentic and real, and I can’t wait for you to try it out.

So, what do you say? Ready to dive into the world of instant, personalized captions, nail your unique writing style, and access a treasure trove of Wordsmith content? And all this for just $9.99! Let’s make this year count. Let’s do this together! 

CLICK HERE TO JOIN WORDSMITH

IMPORTANT: This price will only be here for a very short time!

Have you ever felt the tug between the joy of the holiday season and the demands of your entrepreneurial journey, pulling at the strings of your heart as you navigate the balance between personal joy and business growth?

The sparkle of twinkling lights, the sweet scent of homemade cookies filling the cozy corners of our homes, and the laughter that echoes through the chilly air as families gather… the holiday season has a magical way of sweeping us off our feet. 

Yet, in the whirlwind of this beautiful time, there’s a storm that brews for many of us entrepreneurs—the storm of sales, discounts, and the never-ending quest for the Black Friday bonanza. 

It’s a season where the clatter of keyboards preparing for the next sale often drowns the heartwarming family time with our loved ones. It’s a paradox, really. A time meant for togetherness often pulls us in a tug-of-war between business gains and heartstring moments.

Having worn the entrepreneur hat for over a decade, I too, was caught in this storm for years. 

Each year as the holiday season approached, no matter how much I tried to plan ahead, it brought along a flurry of to-dos. Prepping for sales, strategizing for the maximum reach, and tailoring the perfect pitch. The days leading to Thanksgiving all the way through the New Year became a marathon of managing business campaigns while trying to steal keepsake moments with my family. If you have a business, you know exactly how much time goes into your business this time of year.

As the holiday season rolls around, most of us think about a few special days scattered between October and December. But for small business owners, it’s a whole different experience. It’s not just about a few days; it’s about weeks, even months of prep work, sticking to timelines, and rolling out launches.

The holiday season practically morphs into a busy season.

Every day counts as we gear up for those key dates. It’s all about tapping into the holiday cheer to keep our business engines running smoothly, making the most of the holiday rush.

The allure of ringing cash registers (or should I say, the ‘ka-ching’ of the online cart) with each sale was exhilarating. Yet, amidst the chaos of sale signs and discount codes, my heart yearned for the simple joy of baking pies with my kids, crafting salt dough ornaments, and the laughter that filled the room as we’d all decorate the Christmas tree together without needing to also check my phone and make sure all the things for my business were running according to plan.

The businesswoman in me reveled in the success of thousand-dollar sale days, yet the mom in me craved the warmth of calm evenings spent as a family.

Over the years, the question that echoed through the silence of the night was;

“Is it truly worth it?”

The scale seemed to tip in favor of heartfelt moments over fleeting financial gains. And so, I decided to unwrap a different gift—the gift of presence.

My holidays have since taken a serene turn. The frenzy of sales has faded, making way for cherished moments that are priceless. Yes, the entrepreneur in me still nudges towards making a quaint offer or a modest discount, but without the clamor and clash of the big sale days. 

And guess what? 

This newfound calm has brought a clarity that resonated with my clientele too. 

Amidst the deafening noise of sales pitches that flood inboxes during the holidays, a gentle, heartfelt message stood out, creating a bond beyond just a seasonal sale.

As you gear up for the holiday hustle, maybe you’ve found yourself asking the same questions.

Perhaps you’re looking for a better way to spend the holidays. Reflecting on what the spirit of the season truly means to you. 

Ask yourself, does the temporary triumph of a sale outweigh the timeless treasure of togetherness?

Are the discounts you offer a true reflection of the value you provide?

Remember, your worth is not determined by a seasonal sale, and the relationships you build with your clients will outlast any fleeting discount.

Lastly, I’ll leave you with some ideas on better navigating this upcoming holiday season. To those who choose to slow down, and those getting ready to dive in the hustle of holiday sales, I hope you can do it in a way that allows you to enjoy both those simple moments in your personal life, and the exciting ones in your business.

Take Time to Reflect 

As you gear up for the holiday hustle, I invite you to pause and ponder. Reflect on what the spirit of the season truly means to you. Ask yourself, does the temporary triumph of a sale outweigh the timeless treasure of togetherness? 

Assess Your Value

Do the discounts you provide accurately represent the value you deliver? Keep in mind, a seasonal sale doesn’t define your worth, and the bonds you form with your clients are more enduring than any temporary discount. While big sale days are exhilarating, many business owners are on a quest for consistent, long-term growth.

Practice Mindfulness

In the midst of the hustle, take time each day for mindfulness. Whether it’s a quiet morning coffee before the day begins, a short walk, or a moment of gratitude— these small practices can help keep you grounded and remind you of the bigger picture beyond the sales and revenue.

Purposeful Planning

If you decide to partake in the sales season, ensure you plan ahead. Schedule all your posts, newsletters, and marketing materials well in advance. This foresight allows you to be truly present in cherished holiday moments without the worry of business tasks awaiting you. In the years when I hosted large (and very successful) sales, my preparation ahead of time was key. By pre-planning and pre-scheduling every detail, I could step into the holiday spirit wholeheartedly. It still requires a lot of time and dedication, but getting it done before the holidays did make it a little easier for me to enjoy family time without being pulled away. 

Delegate and Trust

You don’t have to carry the business burden alone. Delegate tasks to your team or consider outsourcing certain activities. Trusting others to handle aspects of your business not only eases your load but also empowers your team. It allows you to free up some time to enjoy the holiday season while ensuring your business continues to operate smoothly. 

The Wordsmith Membership comes with pre-written captions ready at your disposal, including hundreds of promotional and sales captions tailored for various holidays; a chunk of your marketing efforts is already sorted. The best part? You can use these captions for social media or use them in your email marketing. This not only alleviates the pressure but ensures that your business messaging stays sharp and engaging even amidst the holiday rush. My hope is that the content we create for you allows you to breathe a little easier and savor the holiday spirit while keeping the business wheels turning smoothly.

As I now soak in the joy of simply being — being a mom, a wife, a daughter, and a friend during the holidays, I leave you with this – How can you unwrap the gift of presence this holiday season in a way that honors both your personal happiness and your entrepreneurial goals?

As you think about this, remember the best gift you can give to your loved ones and to yourself is the essence of your undivided presence. And trust me, the magic that unfolds in those moments is the kind that no sale can ever match. 

What if I told you that the key to unlocking your business’s fullest potential isn’t in your town, but in the limitless expanse of the world? Curious? Let me explain…

Isn’t it just fascinating to think about how the entire world, with all its incredible diversity and opportunities, could actually fit right in the palm of your hand? And I mean this quite literally, especially when it comes to the realm of business. Oftentimes, in the initial stages of building our dreams, we limit ourselves to the familiar spaces around us.

But what if we allowed ourselves to dream a little bigger?

Let’s take a stroll down memory lane, back to the days when my universe was as small and charming as the quaint town I lived in. I found my joy in capturing the simple, heartfelt motherhood moments with my camera, soaking in the happiness it brought to my soul. Yet, I could sense the limitations of my small-town surroundings, as charming as they were. There’s something truly special about knowing your town like the back of your hand, but sometimes our dreams need a little more room to stretch and grow.

It wasn’t about feeling unappreciative; it was about giving myself permission to dream without limits.

My moment of clarity was simple and sweet: Why limit my dreams when the world is so vast and full of opportunities?

By extending my reach just a little—about a 4-hour radius, which was a step not many local photographers were taking—I opened up a world of new connections, stories, and adventures. I found people who valued my work, which in turn, allowed my business to blossom and thrive.

Yet, this was just the beginning of the journey.

Venturing into the digital and passive income world was like uncovering a hidden gem. All of a sudden, my little local business had the potential to reach every corner of the globe. And before I knew it, I had clients from all around the world.

This adventure was more than just a business expansion; it was a journey of personal growth and discovery. It was a realization that the only limits that existed were the ones I had set for myself.

I won’t pretend it was easy. It required diligence, a readiness to let go of old habits and learn new ones, and a whole lot of courage. But to see my business flourish without any geographical bounds and to connect with people from all walks of life? It was nothing short of magical.

This journey reshaped not just my business, but my life, and gave my family the freedom to choose our home out of love, not necessity, creating the life we always dreamed of. Some years that looked like living in Hawaii. Others it meant traveling full time as a family around the country in our RV. Today? It looks like slowing down and living in our beautiful 1780s New England home and enjoying all that comes with the seasons.

So, if you ever find yourself feeling boxed in by your surroundings, remember this: the world is a beautiful, vast place, full of endless possibilities. You deserve to dream big, beyond the limits of where you are now.

If you haven’t already, consider creating a digital product or service that can reach people all over the world. It has the potential to not only transform your income but also your life in the most beautiful ways.

It’s about so much more than the financial benefits (though, let’s be honest, earning passively from doing something you love is quite the dream). It’s about the freedom that comes with breaking free from limitations, the joy of connecting with people across the globe, and the beauty of living a life without borders.

And the rewards? They are truly priceless, woven from the lessons learned, the incredible experiences had, and the deep connections formed.

Most importantly, it’s about discovering the untapped potential that lies within you.

Your business and your dreams have the right to be boundless. Embrace the world of possibilities out there, and you might just find paths you never thought possible.

In a world that keeps on scrolling, we find ourselves on the edge, our hearts encompassing unsung dialogues aspiring to be heard. We’re the quiet ones, the thoughtful dwellers amidst the digital rush. The noise often rushes past us, as we cautiously curate our words to fit into bite-sized captions and short-lived stories. The essence of who we are, what we think, and what we feel, somehow gets lost amidst the hashtags and trending audios.

But have you ever paused and thought – what if we didn’t have to fit ourselves into these tiny, curated boxes? What if, instead of shouting amidst the noise, we chose a quieter, more authentic path?

Imagine a space, a humble abode online, where your thoughts could flow freely, unfazed by the character count or the algorithm’s changing tide. Your very own space, where your ideas could take their time to blossom, to resonate with souls who seek the deeper discourse, the authentic narrative.

Social media isn’t the villain in our story, but perhaps, we’ve been casting it in the wrong role. It’s merely a gateway, a small invite to the grander narrative awaiting in spaces we truly own. A blog, a newsletter, a podcast – a space online where our ideas can breathe, expand, and find the ones who’d cherish them.

Transitioning from the curated to the authentic is a humble journey. It’s about embracing the simplicity, the human touch, unpolished yet real. Each thought shared, each story told, unveils a layer of who we truly are, building connections rooted in the essence, not just the appearance.

Let’s not rush through our words to keep pace with the scrolls. Let’s instead, invite people to pause, to reflect, to connect. Through the small window of social media, let’s give a glimpse into the world where our ideas roam free, uncurtailed by the ‘trending’, unfazed by the ‘viral’.

Let’s start envisioning social media as merely the threshold to our digital dwelling, rather than its main gathering area. It’s the charming entryway where we welcome our visitors, offering a light, warm appetizer before leading them to the hearty, heartfelt feast awaiting in our own cozy domains, be they blogs, podcasts, or newsletters.

How can we morph these ephemeral exchanges into lasting relationships?

How might we offer an invitation that is both enticing and sincere?

How can we extend an invitation that’s both alluring and genuine?

Let’s start with the foundation.

Begin by carving out a sanctuary in the digital realm that resonates with your essence—a website, a blog, a podcast channel, or a newsletter platform. Maybe a combination of a few of these. Let this be the space where your thoughts are no longer confined by character counts, where the essence of your narrative flows organically, undiluted by the whims of algorithms.

Now, transform your social media platforms into inviting doorways rather than destinations.

Share snippets of your thoughts, teasers of your content, glimpses into your world that pique curiosity and beckon like-minded souls to explore further. The objective is to transform followers into readers, listeners, or viewers in a setting where the connection deepens and where the exchange of thoughts and ideas flourishes amidst a landscape of respect and receptivity.

Consistency is your companion on this journey. As you keep sharing, keep inviting, and keep expressing authentically, you’ll notice a community growing around your digital homestead. It’s not merely about gaining followers but about nurturing a fellowship bound by shared values, thoughts, and explorations.

In the process, fear not the pace of the digital scroll. Remember, the race is not to the swift but to those who keep running. And in a world driven by speed, perhaps the most radical thing we can do is slow down to seek understanding over likes, connections over clicks, and authenticity over applause.

Be patient. Authenticity, though a less traveled route, bears the potential for meaningful interactions and lasting bonds. With time, as your digital sanctuary brims with sincere dialogues and deep connections, you’ll discover that the core of your narrative has not only withstood the digital whirlwind but has expanded, matured, and thrived.

Let’s play a little game… Imagine a day, an ordinary day, where your to-do list has room for just three tasks. Only three, no more. Which would you choose?

Hold that thought.

Now, paint this picture a shade more real. These three tasks stand between you and:

• A laughter-filled family stroll
• Your cherished friend’s birthday joy
• The tender ritual of bedtime stories
• Or the pure joy of sinking into your favorite nook after a week’s hustle

Or maybe the most important thing for you to do today is to clearly list your most important tasks and finish them. 

When I wrote the first chapter of my entrepreneurial journey, it wasn’t to tether myself to a never-ending cycle of tasks. We crave success, but at the heart of it all, isn’t it about carving out moments of joy and freedom?

Whatever your motivation for starting your business, most of us didn’t begin so that we could become enslaved to our companies. 

So I want you to genuinely ask yourself, what do you ACTUALLY need to get done so that you can feel comfortable enough to enjoy your time outside of work? 

We often say, “Work hard, play hard,” but isn’t it all too tempting to blur those lines?

Your wealth isn’t merely a number, it’s the moments stitched in time. And without a little map of daily whispers, we risk trading life’s melodies for endless beats of business chores.

Entrepreneurship? It’s like a captivating book; each page beckons, but you’re the author, the master of where the story leads. So what are today’s headlines? Frame them, break them into heartfelt verses, and write them down.

When my home echoed with two more giggles, every moment felt richer. A day split between home-schooling lessons, stirring love into recipes, and weaving dreams into business threads. The late afternoon sun often finds me behind my desk – but it wasn’t always so. Time evolved, and I adjusted my sails.

Here are ways I’ve prioritized my business goals:

• Identify your most important business tasks and prioritize them.
• Make sure your goals align with your values and long-term vision.
• Consider delegating or outsourcing tasks.
• Seek support and guidance from others when needed.

The balance between dreams and daily duties is similar to a well-coordinated dance, full of intent, passion, and grace.

A notable step in my routine is the offering of my Wordsmith Membership. By crafting written content for my clients, I help ease their load, allowing them the freedom to focus on what they love.

 It’s about cherishing those “insignificant” moments. Those morning muffins, the steam off a coffee mug, or whispered stories under starry quilts. These are the melodies of my life. And ensuring my business thrums in harmony allows me to hold them close. 

It’s about clarity, priorities, and embracing those moments that truly craft our stories. And just as I navigate my chapters, so can you.

Your story, your song.

How does today’s verse go?

When you feel like you’ve hit a wall in your business, what do you do? As an entrepreneur, I understand the importance of staying true to yourself and building a business that you can be proud of. Sometimes, this means taking a leap of faith and pivoting your business in a completely new direction. The fear of making the wrong decision can be paralyzing, but successful business owners make mistakes all the time. Instead of letting that fear take over, they take action and learn from whatever results they get.

And that’s where the power of pivoting comes in.

You see, businesses that survive are those that adapt to change. If you box yourself (and your business) into this idea of what it “should be”, you might be missing incredible opportunities to grow and get the freedom you deserve.

I started my career as a photographer, capturing exquisite moments for others. But as my family grew, I craved flexibility and time freedom that I simply didn’t have. I was nervous about radically changing my career path, but I did it anyway – because it was the RIGHT step for me.

At first, there was a lot I had to learn and mistakes I needed to make as I started creating and selling digital products from my living room. The fear and doubt didn’t compare to the ease and joy I felt going to work each day, knowing that I was building a business I could be truly proud of. Working towards having the freedom to homeschool my kids, or take off for a spontaneous family vacation, or have more time for myself AND my family was worth the risk.

What makes the risk worth taking for you?

Whenever you feel anxious or worried about always making the “right” decision in your business, re-focus on why you’re creating a business. And allow yourself to be nervous, but take action anyway.

Pivoting your business is all about: freedom and flexibility like never before, increased income opportunities, and the chance to wholeheartedly pursue your passions.

Here’s how you start:

Get clear on what you want your life to look like. How do you want to spend your time? Embrace the art of taking calculated risks and exploring new territories. Who around you is already where you want your business to be? Seek advice from those who’ve walked before you.

Pivoting your business can be scary and uncertain, but sometimes the best decisions take us out of our comfort zones. By staying true to yourself and being willing to change, you can build a business aligned with your passions and goals. Looking back, I’m thrilled I had the courage to move in a new direction. I had no idea that in just a few years, I’d achieve my goal: making over a million in passive income.

With every passing year and each product launched, the process of pivoting felt less terrifying and more like stepping towards new horizons. The shift from photography to digital products, to creating Wordsmith, each move was about making a world I believed in. Wordsmith was about helping businesses be authentic online and eases articulating one’s brand message.

The venture into uncharted waters opened up opportunities I hadn’t imagined. Feedback was not just transactions; they were conversations, affirming that authentic communication is vital for a memorable online presence.

Over ten years have passed, and what once felt like risky changes have become achievements. The fear of big decisions has turned into excitement for the next change. Now, the thought of not growing is scarier than facing the unknown.

Each product and interaction is a reminder of the potential in embracing life’s pivots. As I start new projects, my goal remains: to create something meaningful for others and keep exploring new ideas.

Looking back, those big changes were paths leading to a meaningful destination. This journey is wonderful because it’s ever-evolving. I hope as you move on your entrepreneurial road, each change brings you closer to your true goals.

As you set your sights on the next goal or idea, think: What change is waiting for you? Are you ready to face it with courage and an open mind? You won’t know what’s on the other side unless you try.

Think about the companies that you truly enjoy shopping from. How do they make you FEEL?  I know we can all immediately remember a store that treated us badly and made us feel horrible. That’s why in a world where businesses prioritize profits over people, caring deeply has the potential to create real change and truly set you apart. 

When you care deeply about your customers, you create a culture of trust and loyalty that can change the game for your business.

It’s not a short-sighted hyper fixation on profits that helps you win long-term customers. 

Sure, some businesses can make money with that model because what they sell is something that people use and will always need more of. 

But they don’t have raving fans.

And if you build a business where your customers feel valued and heard, they’ll come to buy from you over and over again. 

They’ll be excited to buy from you and feel good about every purchase they make. They geniuenly want to support your business and will take it one step farther and become brand advocates that will continue to bring you more business. They truly believe in who you are and what you’re creating.

So how does this look in practice? 

• Make caring a core value. Rather than just paying lip service to the idea of caring for your customers, make it a fundamental part of your company’s mission and culture. This means prioritizing quality, responsiveness, and personalized attention in all of your interactions. And this carries over to how you treat your employees. Employees who feel taken care of will happily go above and beyond for their customers and employers.

• Go above and beyond. It’s not enough to just meet your customers’ expectations – you need to exceed them. This might mean offering additional services or support, following up proactively, or simply taking the time to listen and understand their needs.

• Build a community. When you care deeply about your customers, you’ll naturally build a loyal following of people who are excited to support your business and spread the word. Encourage this community by offering opportunities for engagement, feedback, and collaboration.

Ultimately, the key is to care more than anyone else in your industry. 

By prioritizing quality, personalized attention, and building a community of loyal supporters, you’ll create a business that stands out and inspires others to follow your lead. Most importantly, you’ll foster a culture that resonates with authenticity and genuine care, which, in the long run, is the most sustainable way to build and grow a business.

Now, speaking from a chapter of our own narrative, when we embarked on the journey to build a CRM for creative entrepreneurs, our compass was distinctly set towards crafting something that our clients would not just use, but love to use. A platform that would reflect their creative ethos while simplifying the operational maze they often found themselves entangled in. We were fully tuned into the symphony of needs, expectations, and aspirations that our clients carried within them. But instead of assuming we knew the rhythm, we reached out, we communicated, we collaborated.

We invited insights, concerns, and suggestions from our clients, making them an integral part of the creation process. The result? A CRM that was built with as much care, love, and attention to detail as the creative projects it was meant to manage.

Support didn’t end with the launch. It was, and continues to be, an ongoing dialogue. I recall the countless tales we’ve heard about horrendous customer service experiences from larger, faceless corporations. My husband, being the beacon of conscientious service he is, made it his quest to ensure that our support was nothing short of extraordinary. Our clients weren’t just a ticket number in a queue, they were, and are, the lifeblood of what we do.

Every concern addressed, every issue resolved, was a testament to our unwavering commitment to go above and beyond. Unlike the cold, impersonal edifice of larger corporations, we chose to build a warm, welcoming abode where our clients could knock on our virtual door at any time, assured that they’d be greeted with attentiveness, understanding, and a genuine desire to help.

Our journey reflects that profound truth: when you value people, when you take the time to listen, to understand, to respond with care and authenticity, you do more than just build a robust, reliable product. You cultivate relationships, nurture a community, and pave the way for a business ethos that’s not about transactions but about meaningful interactions.

The CRM we built isn’t just a tool; it’s a manifestation of a culture that cherishes every individual it serves, ensuring that their creative ventures thrive, while their operational hassles dissolve.

Now, as we take a moment to look back, we realize a simple but powerful truth – in business and in other areas of life, being real, connecting with others, and truly caring are not just nice thoughts. They are the real roots of lasting success and making a positive difference. The message here seems so simple: just care more. But in a world that often values profits over people, this one simple act can make a big, transformative difference.

Since I want to share the whole process, I’ve decided to include the newsletters I sent out. This initial email was simply for me to get a feel for if there was any interest in doing this from my audience. It’s really easy to jump into new ideas, but if you already have an established audience, it’s so incredibly helpful to simply ask, “Is THIS something that would be interesting to you?”.

By opening the conversation about your new ideas, you’re not only letting them be part of the process, but you’re getting valuable information back from them.

If you’re just jumping in, you can find all the content on this under the Passive Income on my blog.

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SUBJECT LINE:

Can you take a moment to email me back? (Open rate = 57.3%)

I’m currently sitting in my new office (yessss…we just moved again), and although this little office space is far from done, I’m already dreaming up all the things I want to create here.

Since the move, we’ve been in a bit of limbo, waiting to close on our new home and for all our belongings to get shipped from Hawaii.

It’s nice to take time off when I need to, but it can feel like a new start when I sit back down, which can be a little tricky. It’s like trying to find my old momentum again.

Only this time felt different.

Something within me changed over the past few years.

I learned to let go of the idea of always having to work to feel successful. I cut ties with todays hustle culture. And although I have days where I feel like I’m doing things completely the WRONG WAY. I remind myself that this new way of running a business is pretty wonderful in it’s own way.

This time I didn’t sit down at my desk and jumped straight into one of my many projects like I typically would. 

Instead, I sat there reflecting on the time I took off and really thought about how I wanted to spend my time.

Most people (even close friends and family) don’t know how my business works. And how I’m even able to take time off for sometimes weeks or months and have my business continue producing an income for me while I’m technically not even at “work”.

And how I can have a business that continuously pulls in $20,000+ every month…all while getting to live my version of success.

You see First name , my version of success never looked like sitting in an office all day long working. 

I debated charing this but for the sake of transparency…at the moment, I spend maaaaybe an hour in the office every day. (Someday I wish it was more) BUT I’m lucky to have a business that’s doing great even while I focus on raising these four kids. 

My version of success looked like having the freedom and time to wake up in the mornings and have a cup of coffee with my husband without anyone rushing out of the house.

To enjoy every single day with my kids while we play, learn and homeschool together. (Or in our current case, enjoy this amazing weather while we’re all on summer break). 

Bake fresh bread and make homemade butter simply because I love doing it.

Enjoy my simple life.

Of course, that also includes working for myself and doing what I felt passionate about, but my job and career has never come at the cost of giving up all the things that truly matter to me.

I started my business because I wanted the freedom.

Now here’s where it gets interesting. As someone who loves to help others, I’ve always felt strange asking if people would be more interested in learning from me about generating passive income.

Why?

Because it’s such a different way of running a business. (And I truly don’t know if people are even interested in learning more about it).

I guess what I am getting at with this email is to see/ask if there are people who love the idea of learning more about building a sustainable business that generates passive income.

Not so they can spend more time working and sitting in their office, but so they can have the freedom to do what they love. 

Because I promise it’s all possible no matter the kind of business you currently have. You can do the exact same thing I did and start making passive income (even while you’re out enjoying your life).

If you’ve made it this far, I’d love to know if this sounds like something you’re interested in. There’s no button to click or poll to take. I just want to hear from YOU.

If you have a moment, can you reply to my email and let me know if this sounds like something you’d be interested in learning more about?

P.S. Adding this here because I think it’s important to mention. This passive income would be made by selling digital products or services online that you create. You would literally need nothing more than a plan and a good wifi connection to get started. Something that can be seamlessly woven into the business you already have. That’s the beauty of digital passive income.

I felt it was important to add because I noticed that 99.9% of the passive income strategies online require massive $$$ investments to get startedl. My strategies would focus on digital passive income that can be scaled to millions. 

I hope you hit that reply button!

Alright, beautiful soul, let’s dive deep into some updates about my newest venture, and oh, it’s all about passive income. But to truly paint the picture, I’m rewinding the tapes and letting you in on some personal I wasn’t entirely sure I’d ever share online.

The love and warmth I felt from your responses about diving deep into passive income while still in your cozy pajamas was so overwhelming! Picture this as the first episode of our “Passive Income Chronicles” that’ll land directly in your inbox (or in this case, on the blog).

The past few weeks have been a whirlwind of brainstorming sessions. How do I serve you best? The answer felt clear as day – give you an unfiltered, VIP access into the process. It’s like baking a cake. You could tell someone the recipe, or you could invite them into your kitchen and bake it together.

So here’s my puzzle: What magic can I craft that not only gifts me with passive income but also takes you on the entire rollercoaster from the first brainstorm to the final result?

Here’s a confession: When I pressed ‘send’ on that first email, it was like jumping off a cliff not knowing if I’d fly or fall. But isn’t the thrill of creation so much more electric when you’re not alone? 

And that’s why I wanted to start this journey with YOU.

With a head bursting with ideas, it felt like picking a flavor at an ice cream parlor. 

The real challenge? 

Deciding which idea gets the golden star. Whether you’re a dreamer like me with a myriad of thoughts, or you’re at a crossroads, I suggest this: jot down your thoughts, let them simmer, and then pick what feels right in your gut. The most important piece to choosing the *right* thing is choosing something you’re excited about. It doesn’t matter what your best friend, sister, mom or anyone thinks about the idea. If YOU have a vision for this idea and are excited about it that’s the thing you gotta go for. 

When I dream of crafting something that trickles in passive income, here’s my checklist:

• Does it solve a problem for my ideal customer/client? 
• Can this be scaled?
• Can it help them save time? 
• Can this help them get a positive result? 
• Is this something that my already established audience could use?
• How difficult will this thing be to create? (Depending on you’re strengths you might be able to get it done quickly, or you’ll have to give yourself more time to get it all done). 
• And most importantly, how can this produce passive income for me? 

I had that ‘aha’ moment when one idea, shining brighter than the rest, called out to me. But before I unveil, let’s take a quick detour.

Remember The Essential Studio Manager? Our labor of love that we poured our hearts and souls into and then, with mixed emotions, handed its reins over, hoping it would soar to greater heights? Well, life threw a curveball.

Instead of the anticipated growth, the new owners not only let it slide but went MIA on our beloved community. This heart-wrenching turn from a glittering accomplishment to a bittersweet memory was tough. After an intensive 6-month handover, seeing our creation wither was a pill hard to swallow.

Plot twist: The company was sold again. Our hopes? CRUSHED.

My husband, Jon – the genius who dived headfirst into the world of coding to build the ESM – and I often talked about how to salvage this one day. We knew we could craft a better CRM system, but going up against industry mammoths felt like David against Goliath. Honeybook who’s latest funding round of $250 million, led by investment giant Tiger Global Management, had valued it at $2.4 billion. And being in the same industry is TOUGH when you’re just a one or two person team.

We’ve had countless late nights talking about what this CRM would look like and the features it would have, how we’d build it and make it easier to use than so many other tools out there. Having stepped into the world of CRMs we also know what a huge, long-term project this would be. As the weeks went by I asked myself if there was not something a little more simple I could build that focused on something specific. (Tip: Sometimes, when you have a BIG idea, there are a few smaller, simpler ideas you can get started with first and a great way to get something good going.) It’s always a good idea to try and build something simple to prove it’s something that’s a good fit before investing so much time and energy.

You see, with a CRM (the big project idea) you have a whole lot of different aspects to it. Customer communication, contracts, questionnaires, invoicing, finances, etc. All these pieces to a larger CRM could also be great stand-alone products.

So that’s what really got my wheels turning. The more I thought about it the more I loved the idea of focusing on the invoicing and financing aspect of a CRM. But take it one step further and build something to help with selling not just services but also digital products. The more I thought about it, the more perfect it got. Sharing the process of how to generate passive income while at the same time building a tool to make it possible for others to jump into creating and selling products and generating passive income.

But, here’s a thought: What if I take you on this exhilarating ride of crafting passive income, and in the process, together, we create this tool together?

Hold onto your seats because here’s the twist – I want this tool to be freely accessible. No monthly subscription tags. While I’ll need to put on my thinking cap to weave in the passive income magic, the core idea is clear: serve our community and reveal the magic behind the scenes while building a tool that makes generating passive income a breeze.

Having built a similar tool once that not only ensured a monthly passive income but also led to a $90,000 acquisition would be the perfect way to teach more about passive income. If I could do it, so can you for any digital product or service.

So, beautiful soul, strap in. This is our journey to crafting passive income.

The blueprint is ready, and my heart is set on it. Prepare to be taken on a behind-the-scenes journey of every intricate detail that breathes life into a passive income avenue.

Stay tuned for more updates to land in your inbox. I’ll also publish everything to the blog so you can easily find the information there and cover it as many times as you need. 

I’ll be sharing the good, the bad and everything in between. You’ll continue to get emails about the process and I’ll publish all the content over on the blog so it’s easy to find. The content will be free for you to view and will remain on the blog as free content. 

Ready to keep reading? Continue reading and find out what we’re calling this new tool, what inspired me, and what I’m doing first to get the ball rolling. 

If you’re feeling stuck on an idea, head on over to THIS blog post to get your creativity flowing. I listed out all the ways I’ve generated passive income (and even gave some insight on how much $$$ I’ve earned from some of these ideas). 

At times, life feels like being on one of those never-ending treadmills, doesn’t it? Like you’re moving with all your might, but somehow, the scenery doesn’t change, and the destination feels miles away.

I’ve felt this tug-of-war in my heart many times amidst the hustle and dreams of everyday life. And trust me when I say, it’s a sensation that can keep you up at night. You see, our world is full of shiny new goals and dreams, much like stars in the night sky. And I’ve always been the kind of person who’s enchanted by them.

Always reaching, always dreaming.

But there was an evening, not so long ago, when a simple thought gently knocked on my mind’s door: “Is this really where I want my path to lead?”. A decade back, my feet were set on a different path, dancing to a different tune. Back then, my dreams were like fresh paint on a canvas – vibrant, clear, and full of hope.

But you see, dreams are alive. They’re not static paintings hung on a wall. They evolve, much like the seasons, taking different colors and forms as time whirls by.

There’s this tendency we all have, almost instinctual, to look at another’s journey and think, “That’s what I want.” The light of someone else’s achievement can sometimes blind us to our own truths. We see the shine but not the struggles. The success but not the sacrifices. And in those moments, it’s so vital to hit the pause button, to sit with our feelings and understand what we truly desire from deep within.

There’s beauty in simplicity and clarity. There’s strength in taking a moment, breathing deeply, and understanding the core of our wants. Our journeys aren’t meant to be straight highways leading to a predictable destination. They’re winding paths, sometimes going uphill, other times descending into valleys, and at times, leading us to beautiful viewpoints we hadn’t even imagined.

If there’s one gentle whisper of truth I want to share with you today, it’s this: It’s perfectly okay if who you are now has dreams different from the person you were all those years ago. Change isn’t a sign of indecision; it’s a sign of growth. It’s a testament to the ever-evolving nature of life and the beauty of human adaptability.

And here’s another thing: Our world might tell us that it’s all about the hustle, the race, the constant chasing. But there’s profound wisdom in stillness. In those silent moments, when we shut out the world’s noise and tune into our inner symphony, we often find the answers we’ve been searching for. I’ve had my moments of doubt, believe me. Times when the dreams I once held dear felt distant, almost foreign. And in those times, I’ve realized the importance of introspection. Of understanding that life isn’t always about moving forward at breakneck speed; sometimes, it’s about slowing down, recalibrating, and understanding the essence of our desires.

It’s easy to get swept away in the currents of societal expectations and norms. To lose oneself in the maze of popular opinions and external validations. But every now and then, it’s crucial to anchor oneself, to touch base with the soul’s desires, and to remember that it’s okay to carve out a path that’s uniquely ours.

Dreams are personal. They are intimate whispers from our hearts, echoes of our deepest desires and aspirations. We shouldn’t chase dreams that don’t fit our soul’s yearning. As our days blend into nights and seasons change, it’s essential to remember that we are not bound by past choices. Every sunrise brings with it a fresh slate, a new opportunity to chase dreams that resonate with who we are at this very moment.

So, if you ever find yourself at a crossroads, unsure of which path to take, remember to listen to that inner voice. Grant yourself the grace to evolve, to change, and to chase dreams that fill your heart with genuine joy.

In the tapestry of life, it’s not just about the dreams we chase, but the memories we create, the lessons we learn, and the joy we find in the journey. And always, always remember: it’s never too late to redefine your dreams.

So, as the sun sets and you prepare to close this chapter, I’ll leave you with this: Are the dreams you’re chasing truly yours? Or are they borrowed from another’s story? How will you make sure that your journey, with all its twists and turns, remains authentic to you?

Email marketing has been around for a long time. It’s a fantastic way to reach a large group of people in a short period of time. The idea is that you send marketing information to your subscribers, typically via email. Many companies use email marketing to promote their products and services. Some of the advantages to email marketing are that it is a one-way conversation, so you can control the conversation. You can also use it to measure how successful your marketing campaign is.

Email marketing has been around for a long time. It’s a fantastic way of reaching a large group of people in a short period of time. The idea is that you send marketing information to your subscribers, typically via email.

Which is Better – Social Media Marketing or Email Marketing?

Email marketing and social media marketing are both effective ways to reach out to customers and promote your business. So which is better for your business?

Email marketing is more personal and can be more targeted than social media marketing. With email marketing, you can reach out to customers with specific messages that are relevant to their interests. Email marketing is also more affordable than social media marketing.

Social media marketing is more immediate and can reach a larger audience than email marketing. With social media marketing, you can post updates and messages that customers will see right away. Social media marketing is also more interactive than email marketing, so you can engage with customers and get feedback in real-time.

So which is better for your business – email marketing or social media marketing? It depends on your goals and your budget. If you want to reach out to customers with specific, targeted messages, then email marketing is a good choice. If you want to reach a larger audience more quickly and interact with them in real-time, then social media marketing is a better choice.

Unlike social media, you own your list

This means that you can contact them at any time, without needing permission, and without worrying about being blocked or shadow banned. Email marketing also allows you to build deeper relationships with your audience, because you can segment your list to send more personalized emails.

With social media, you’re at the mercy of the algorithm. Your post might be shown to a small percentage of your followers, and then only if they’re online at the same time you are. You can boost your posts or run ads, but you’re still playing by the rules of the platform.

Email marketing gives you more control and allows you to build a relationship with your audience that goes beyond the occasional like, share, or comment.

Which channel can generate the most leads?

Email marketing and social media marketing are both excellent lead generation channels. However, email marketing tends to generate more leads than social media marketing. This is because email marketing allows you to directly contact your leads and build a relationship with them, whereas social media marketing is more of a indirect way to generate leads.

Use social media as an introduction to new customers

Email is perfect for delivering personalized content, coupons, and updates on new product launches.

Email marketing and social media marketing are both important tools for businesses. They both have their own strengths and weaknesses. Email marketing is good for delivering personalized content, coupons, and updates on new product launches. Social media is good for introductions to new customers and staying in touch with current ones.

Serve your audience with great content that speaks to them

Email marketing has been around for many years, and it’s still one of the best ways to market your business. It’s important to have a solid marketing strategy in place that includes email marketing. The difference between social media marketing and email marketing is that you can use email even if your business doesn’t have an online presence. 

However, with social media, you’ll need to be on sites like Facebook, Twitter and Instagram in order to reach a larger audience. (and you’re typically only going to reach a small perentage of your audience every time you post). If your goal is to grow your brand through content creation, then you’ll want to create the right type of content that speaks directly to your audience on those sites. That way they’ll be more likely to follow you and engage with what you’re saying on those networks.

Move your social media audience to your list

Regardless of how big or small your social media following is today, you’re goal should always be to move that audience over to your email list by using opt-ins.  You may not need an email list right away if you have an already thriving social media following, but even then it’s never too early to start building out this important channel. 

The beauty of an email list is that they allow you to communicate directly with your followers at any time and provide them with valuable information based on their interests. If someone signs up for your email newsletter, they’re giving you permission to reach out to them again in the future with content they’ll find interesting.

If you’re already seeing success on social media, consider which of your posts are performing well and test email opt-ins on those to determine what works best. Keep track of all your results in a spreadsheet so that you can constantly improve and see growth over time and really understand what opt-ins are growing your list the fastest. 

Best opt-ins to grow your email list

Here are the most successful opt-ins to grow your email list: 

· Free trial of your product or service. 

· Exclusive content that can only be accessed via email. 

· Freebies, discounts, and other incentives. 

· Prize in exchange for an email address. 

· Inviting readers to subscribe to a newsletter by offering valuable tips delivered directly to their inbox. 

· Giving your visitors the opportunity to enter a contest for something valuable.

Easy and simple opt-in ideas for your business

Don’t have an opt-in form on your website yet? No problem! Here are a few easy ways to get started and start growing your list with very little effort. 

· Requiring email opt-in to view certain pages on your website (like pricing pages)

· Popup opt-in with a discount code

· Simple header or footer opt-in to get on your list

These simple ways of setting up on opt-in have proven to be really successful and don’t require much work to set up. 

Segment your email list subscribers 

One thing I love about having a large email list is making it possible to have my subscribers opt-in for specific segments within my list. If someone only wants to be notified on upcoming sales, I have a segmentation for that. Maybe they want to be the first to know about upcoming resources and freebies, they get added to a new segment. Allowing self-segmentation allows my audience to opt-in to get specific emails and only receive the content they want. 

And always, always include a compelling reason to sign up. Make it clear to your visitors what they’re going to get by subscribing. If you plan on sending out a regular newsletter, state how often that newsletter will arrive and offer a few examples of what it will contain.

Top platforms for email marketing

Email marketing is still one of the most effective ways to reach your customers but it can be overwhelming to find a platform that fits your needs. There’s a lot of different options out there ranging from Mailchimp, Convertkit, Mailerlite, Activecampaign and my personal favorite Flodesk. 

With so many options, it can be hard to decide which platform will work best for your business. While some are simple drag-and-drop email campaigns, others have a lot more features that allow you to do things like create landing pages and track sales funnels.

I’ve used Flodesk for years and absolutely love it for my business. 

Many businesses are now trying to use email marketing as a way to grow their audience, rather than relying solely on social media. After all, social media can only get you so far. But when it comes down to it, which marketing strategy will work better for your business: social media or email marketing? The answer really depends on what kind of business you’re running and the goals that you have in mind.

Email marketing has been around much longer than social media marketing, and while it may not be as flashy, it’s still one of the most effective ways to promote your business. You need to devote a lot of time and resources to social media marketing, but you can get started right away with email marketing. 

Email marketing will allow you to reach customers who are already interested in your product or service. You’re also able to keep track of which emails work best so that you can send more like them in the future. With social media, on the other hand, there’s no way of knowing if people are seeing your posts unless they interact with them.

In the end, what’s most important is that you focus on creating a well-rounded marketing strategy. Email marketing and social media marketing are two of the most popular ways of reaching out to customers online. It’s important to have a well-rounded marketing strategy so that you can reach your audience in different ways.  That’s why it’s not an either/or situation when it comes to email marketing vs social media marketing – they should both be part of any comprehensive digital marketing campaign. 

Overview: Performance Statistics

It’s no secret that social media has taken over as the number one platform for marketing. In fact, according to Statista, social media platforms have 2.46 billion active users worldwide.

Email marketing, on the other hand, is still going strong. In 2017, there were 3.7 billion email users worldwide. By 2020, that number is expected to grow to 4.1 billion.

So, which one should you use for your business? The answer, of course, is both.

Here’s a look at some email marketing vs social media performance statistics for 2018.

Email Marketing

• Open rate: 20.81%

• Click-through rate: 2.78%

Social Media

• Engagement rate: 1.73%

As you can see, email marketing has a higher open rate and click-through rate than social media. However, social media has a higher engagement rate.

Both email marketing and social media are important for your business. Email marketing is a great way to reach your customers directly, while social media is a great way to engage with your customers.

One Area Where Social Does Come Ahead

Social media platforms allow you to easily interact with your customers in a way that email simply cannot match. Customers can like, share, comment, and even direct message you on social media, which helps to create a more personal connection.

Email marketing still has its place in a solid marketing strategy, but it should be used in tandem with social media for the best results. Both email and social media allow you to reach a wide audience with your marketing message, but social media offers the added benefit of engagement. If you can get customers interacting with your brand on social media, you’re more likely to create a lasting relationship that will lead to continued business.

Social Media Marketing Vs. Email Marketing: Pros & Cons

Email marketing and social media marketing are two very different beasts. As a business owner, you need to decide which one is right for you and your products or services. Here are some pros and cons of each to help you make your decision.

Email marketing is great for building relationships with your customers. You can send out regular updates, special offers, and coupons to keep them coming back. It’s also fairly easy to set up and track results.

Social media marketing is a great way to reach a large audience with little effort. You can post updates, special offers, and coupons on your social media pages and watch as your followers share them with their friends.

However, social media marketing can be very unpredictable. It’s hard to know when your posts will take off and when they will flop. And, if you don’t have a large following to begin with, it can be difficult to get your social media marketing campaign off the ground.

Final Conclusion on Social Media Marketing vs Email Marketing

In general, email marketing is more effective than social media marketing because it allows you to directly target your audience with a personalized message. With social media marketing, your message is more likely to get lost in the noise. For me theres a clear winner based on the points listed below.

1. You Own Your List of Subscribers

Email marketing is permission-based, meaning that people have given you permission to email them by opting in to your list. This makes it much harder for social media platforms to shut you down or for competitors to swoop in and poach your list. You also have more control over how you communicate with your subscribers. Email marketing allows you to build a relationship with your list, segment your list, and personalize your communications.

Social media platforms, on the other hand, do not give you ownership of your followers. The platform can shut down your account at any time, or a competitor can come in and try to poach your followers. You also have less control over how you communicate with your followers on social media. With email marketing, you can segment your list and send highly targeted, personalized communications.

2. You Get a Higher ROI with email marketing

Email marketing has a higher return on investment (ROI) than any other form of marketing—3800% on average, according to Campaign Monitor. That’s because it’s easy to set up, track, and test different email campaigns, and email is still the preferred method of communication for most people. You’re In Control of the message with email marketing, you own the list of subscribers, and you control the content of the messages you send them.

That’s not the case with social media. The platforms may change the way they display your content, or they may delete it altogether if they don’t like what you’ve posted. You don’t need to spend as much time on email marketing. Email marketing is a relatively passive form of marketing. You can automate a lot of the work, and once you have a system in place, it doesn’t take a lot of time to maintain. You can set up automated messages to go out to new subscribers, and you can also send out regular newsletters and other email content without having to create each message from scratch every time. Social media, on the other hand, is much more time-consuming.

Source

3. You Don’t Have to Compete with Algorithms

Another big advantage that email has over social media is that you don’t have to compete with algorithms. When you post something on social media, it’s not guaranteed that your followers will see it. In fact, unless you pay to promote your post, there’s a good chance that only a small percentage of your followers will see it. On the other hand, when you send an email, it will go directly to your subscribers’ inboxes. You don’t have to worry about whether or not your message will be seen.

4. Organic reach is far better with email marketing

You’re able to segment your email list to send highly relevant, targeted content to a specific group of people, which leads to higher engagement and conversion rates.

The Takeaway

In the world of digital marketing, there is a lot of debate about which platform is better for promoting your business: email marketing or social media marketing. Both have their pros and cons, but in general, email marketing is more effective for building relationships with customers, while social media marketing is better for promoting your brand and reaching new customers.