Content Prompt: Ever wonder what it’s really like to work with [your business]? Here’s what you can expect: [specific steps or benefits]. It’s all about making [specific goal] feel doable and exciting. Let’s get started!

Copywriting Formula: Clarity and Simplicity

You know that feeling when you want to invest in something that could make your life easier, but you’re stuck wondering if it’s really going to deliver? Your audience feels that too. That hesitation, that little bit of doubt—that’s what keeps people from taking action.

That’s why the Clarity and Simplicity formula is so powerful. It removes the uncertainty, gives potential clients a crystal-clear picture of what working with you looks like, and makes their decision effortless. No surprises, no confusion—just confidence that they’re making the right move.

Here’s how it works:

1. Set the stage. Start by calling out the uncertainty your audience might feel about working with you.
2. Break it down. Outline the key steps, benefits, or milestones they’ll experience.
3. Make it feel easy. Show them how your process makes achieving their goals simple and exciting.
4. Call to action. End with a clear, inviting next step.

Why it works: People are more likely to invest in something when they know exactly what to expect. This formula removes doubt and builds trust—making it easier for your audience to say yes with confidence.

Wordsmith Instructions

Write a [blog, newsletter, social media] post that outlines what clients can expect when they work with me. Break it down into clear steps or benefits, use a friendly tone, and end with a CTA that encourages readers to take the first step.

New to Wordsmith? Here’s the deal—Wordsmith helps you take content prompts like this one and turn them into polished, on-brand content in seconds. Whether you need a blog post, a newsletter, or social media captions, Wordsmith does the heavy lifting so you can focus on running your business.

How to Use This Prompt

Here’s how to make the “Here’s What to Expect” prompt work for you:

1. Think about your process. What happens from the moment a client reaches out to the final result?
2. Simplify it. Break it into 3-5 key steps or benefits that are easy to follow.
3. Make it feel exciting. Help your audience see themselves going through this journey and experiencing success.
4. Wrap it up with an invitation. Let them know exactly how they can take the next step.

Information Needed About Your Business

To make this prompt work, focus on these key details:

• What’s the first step when someone works with you?
• What milestones do they experience along the way?
• How does your process make things easier, faster, or more enjoyable for them?
• What’s the final transformation they walk away with?
• What’s their next step if they’re ready to start?

When you lay this out clearly, your audience will know what to expect—and they’ll be excited to take action.

Example Post Using This Prompt

Ever feel like content creation is just one big guessing game?
You’re not alone. One of the biggest struggles business owners face is knowing what to say and how to say it in a way that actually connects with their audience. That’s exactly why I created Wordsmith—to take those big ideas in your head and turn them into strategic, done-for-you content without the stress.

Instead of staring at a blank screen, wondering what to post, Wordsmith hands you a clear plan. It starts with a content prompt—something designed to spark ideas and help you create messaging that truly resonates. From there, you add in your business details, making the content feel completely you. Then, with a click, Wordsmith turns that one idea into a fully fleshed-out blog post, a compelling newsletter, and engaging social media captions—all aligned with your brand’s voice.

This isn’t just about saving time (although, let’s be real, that’s a huge perk). It’s about removing the stress of content creation entirely. No more second-guessing. No more wasted hours trying to come up with something clever to say. Just high-quality, strategic content that helps you show up confidently and consistently.

Because when you’re not stuck wondering what to say, you actually start enjoying the process. You show up more. You connect more. And your audience? They notice.

You don’t have to do content creation the hard way. Let Wordsmith help you show up consistently, strategically, and with ease. Sign up today and make content creation the easiest part of your business.

This is the moment we’ve been working toward for months—and it’s finally here! We’re beyond excited to introduce Wordsmith Version 3.0, the biggest and most exciting update we’ve ever launched. We’ve completely reimagined the dashboard, refined the user experience, and laid the foundation for even bigger things coming this year. Whether you’re a longtime Wordsmith user or just hearing about us for the first time, this is the best version of Wordsmith we’ve ever built—and we can’t wait for you to see it.

What’s New in Wordsmith 3.0?

A Complete Dashboard Redesign – A sleek, intuitive interface that makes content creation easier than ever. Say goodbye to clunky navigation and hello to a seamless, beautifully designed experience.

We also want to give a special shoutout to Caleb Porzio, who built an incredible UI component library that has truly changed the way we work. His work has made such an impact—not just on Wordsmith, but on how my husband (who’s the developer behind all these big projects) and I collaborate.

AI-Powered Personalized Content – You asked, and we delivered! Now, you can generate custom, on-brand content directly from your dashboard—whether you need short captions, medium-length posts, or full long-form content. It’s all possible.

Your Favorite Content Library—Still Here & Better Than Ever – Our massive library of grab-and-go captions is staying put because we know how much you love it. But now, Wordsmith is more than just a content bank—it’s your personal writing assistant.

More Features Coming Soon – This update isn’t just a glow-up—it’s the foundation for some game-changing new features we’ll be rolling out throughout the year. Trust us, you’re going to love what’s coming next!

Custom Writing Styles—Because Your Voice Matters

We knew when we made the big decision to go to the dark side (aka add AI into the mix) we would only do it if we could get it to generate authentic, real-sounding content. After a lot of trial and error, we finally did it. Not only do you get access to nine carefully crafted writing styles, but you can even take our quiz to create your very own custom writing style inside Wordsmith.

This means your content doesn’t just sound human—it sounds like you.

Whether you’re crafting social media posts, blog content, or email sequences, Wordsmith adapts to your brand’s unique voice and tone, making content creation feel effortless and aligned with your messaging.

If you’ve ever struggled with your content sounding robotic or generic when you use AI, we promise—this will blow you away.

A Special Thank You to Our Amazing Community

If you’ve ever sent us feedback, requested a feature, or shared your experience using Wordsmith—thank you. Your insights have helped shape this update, and we are so grateful to be building a tool that truly helps passionate entrepreneurs like you. This isn’t just our vision—it’s yours too.

Free Trials Are Back!

We heard you loud and clear: you wanted a chance to test out Wordsmith before committing, and we’re making that happen. Starting today, you can sign up for a 7-day free trial and get instant access to everything Wordsmith has to offer. Yep, all of it—AI content generation, the entire content library, and our brand-new dashboard.

No commitment—just a chance to dive into Wordsmith and see why over 11,000 passionate entrepreneurs have already made it their go-to content creation tool.

Sign up for your free trial now!

Important Pricing Update

With all these major improvements, Wordsmith is evolving—and so is our pricing. On March 9th, our subscription price will increase from $9.95 to $20/month. But here’s the good news: if you sign up now, you’ll be locked in at the current price forever. Yep, no matter how many new features we add, your price won’t change.

Version 3 is a huge milestone for us, but we’re just getting started. This year, we have even more updates, new tools, and exciting features planned to make Wordsmith the ultimate content creation platform for entrepreneurs.

So, what are you waiting for? Dive into Wordsmith 3.0, explore the new features, and experience content creation the way it should be—effortless, fun, and totally on-brand.

Your words. Your voice. Just better.

Try Wordsmith 3 for free today!

Imagine waking up tomorrow morning with a sense of clarity and ease. Your content strategy for the week is already laid out for you—this week, next week, six months from now, even two years into the future. A real content strategy that you can follow, designed to take the stress out of planning and allow you to focus on what truly matters.

You know exactly what needs to be created, and instead of feeling overwhelmed, you dive right in, crafting each piece with intention. Your social media posts, your blog, your emails—strategically crafted, beautifully written, and ready to go. No more staring at a blank screen, no more scrambling at the last minute. Just seamless, stress-free content that feels perfectly you and connects with your audience in all the right ways.

Sounds like a dream, doesn’t it? But what if I told you this could be your reality with a tool like Wordsmith?

For so many entrepreneurs, content creation is a struggle. It’s that never-ending task that always seems to take way longer than it should. The pressure to constantly come up with fresh ideas, craft compelling captions, and show up consistently can be exhausting. And let’s not even start on the frustration of pouring your heart into a post only to hear crickets in response.

I get it—because I’ve been there too. But here’s the good news: It doesn’t have to be this way.

What If Content Creation Was the Easiest Part of Running Your Business?

Imagine logging into a dashboard that already knows your brand voice, your style, and the heart behind your business. A tool that delivers fresh, customized content ideas tailored to your business, complete with captions, blog posts, and newseltters—all designed to engage your audience and build real connections.

No more second-guessing what to post. No more wasting hours trying to write the perfect caption. No more feeling like you have to reinvent the wheel every time you create content.

This Is Exactly Why I Created Wordsmith

I’ve always been passionate about writing, but I struggled when it came to short-form social media content. I built Wordsmith to connect and tie together social media, blog content, and newsletters—creating a tool that brings strategy and creativity together seamlessly. I took my strategic planning mindset and paired it with my love for writing, developing a powerhouse tool designed to help entrepreneurs like you. Wordsmith takes the guesswork out of showing up online and replaces it with clarity, confidence, and ease.

Get Personalized Content – Wordsmith adapts to your business, so your content feels like you wrote it yourself—without spending hours behind the screen. It learns your brand voice, your style, and the nuances of your messaging so that everything you publish feels aligned and authentic. This isn’t cookie-cutter content—it’s your content, made effortless.

Never Wonder What to Post Again – The frustration of staring at a blank screen? Gone. Wordsmith provides you with fresh, relevant, and engaging ideas at the click of a button, so you always have something valuable to share. Whether you need a social post, an email, or a blog topic, it’s there waiting for you.

Write in Minutes, Not Hours – Imagine getting a full blog post, a week’s worth of Instagram captions, or a polished email sequence done in minutes. That’s what Wordsmith does. It streamlines the content creation process so you can focus on the parts of your business that truly need your attention.

Stay Consistent, Stress-Free – We all know consistency is key, but actually sticking to a content plan can be exhausting (especially when you don’t know what to talk about). Wordsmith ensures that your content is planned, structured, and aligned with your brand’s goals, so you can maintain consistency without the stress.

Feels Like Your Favorite Co-Worker – As entrepreneurs, we wear all the hats and get little help in running our businesses. Wordsmith is like the most amazing co-worker—one that understands what you do, supports you in creating, and makes sure your content reflects you. It’s the reliable content partner you didn’t know you needed, helping you to finally show up with confidence and ease.

Crafting Content That Sounds Like You

One of the biggest things we focused on perfecting? Making sure your content doesn’t sound like a robot, but actually sounds like you.

Because here’s the truth—your brand is unique. Your voice matters. And whether you’re writing for social media, your blog, or a newsletter, you should be able to create content that feels authentic to who you are.

That’s why Wordsmith’s writing styles were designed to help you mimic your personal content creation process. As someone who loves to write, I built Wordsmith to follow my own workflow—one that helps capture your personality, your message, and your passion, all while cutting the time it takes to create content in half.

Content Creation That Feels Effortless

Imagine waking up every day knowing that your content is already working for you. That instead of stressing about what to post, you can focus on what truly matters—serving your clients, growing your business, and creating the life you’ve been dreaming of.

Picture yourself confidently hitting “publish” on a post that sparks real engagement. Imagine your inbox filling up with responses to an email that truly resonates. Think about how freeing it would feel to know that your content strategy isn’t just working—it’s thriving.

That’s the kind of transformation Wordsmith makes possible. It’s not just about creating content—it’s about creating impact. It’s about reclaiming your time. It’s about showing up in a way that feels authentic, strategic, and totally effortless.

You don’t have to keep struggling with content creation. You don’t have to spend another week, another month, or another year stuck in the cycle of inconsistency and overwhelm.

This is your chance to change the way you create content forever.

And the best part? You can try it for free.

Sign up for Wordsmith today and experience effortless content creation for yourself.

Your future business—the one where content creation is simple, stress-free, and actually fun—is waiting. And it starts with this one simple step.

There was a time when my life was an open book. When every milestone, every messy, beautiful moment of motherhood, and every behind-the-scenes detail of my business felt like something I should be sharing online. After all, isn’t that how we connect? By letting people in, by showing them the real and the raw?

But over the years, I started questioning how much of my life I really wanted to put on display. What parts were mine to share, and what parts deserved to be kept sacred? More importantly, I began to feel the weight of an unspoken pressure—the pressure to share it all.

The Unspoken Expectation to Let People In

In the world of online business and social media, we’re told that transparency is key. That the more we share, the more relatable we become. And honestly? There’s a lot of truth to that. I’ve always been drawn to creators who share candidly, who make you feel like you’re sitting across from them with a warm cup of coffee, chatting about life and business.

But somewhere along the way, I started to wonder—where do we draw the line between connection and overexposure? At what point does sharing shift from feeling empowering to feeling like an invasion of our own privacy?

For me, that realization hit hardest when it came to my children. Especially as they grew older and more aware.

Why My Kids Aren’t Part of My Brand

Motherhood is a huge part of my life. It has shaped me in ways I never expected, and it influences how I run my business every single day. But when it comes to what I share online, I’ve made an intentional choice: my kids are not part of my content online.

Here’s why:

Their privacy comes first. They didn’t choose to have their lives shared online, and I want to give them the space to grow up without a digital footprint they had no say in creating.

Motherhood is part of me, but it’s not my whole business. I can share about my experiences as a mother without making my children the focus of my content.

I want to be present in real life, not just for the content. When I stopped documenting everything, I found myself actually living in the moment instead of thinking about how to share it.

My social presence is about my life and work. I try to make it a reflection of who I am as an individual rather than centering it around my children. If my kids grow up and choose to use social media, that will be their decision to make, not mine to impose upon them now.

My Journey from Photographer to Business Owner

Before I built this business, I was a photographer. My love for photography was deeply rooted in motherhood—it was how I documented the fleeting moments, the quiet details, and the stories I never wanted to forget. Becoming a mother made me want to hold onto everything, to freeze time in a way that felt permanent. It also made me want to share that beauty with others, which led me to photography as a profession.

But as the years passed, I became increasingly aware of the security concerns of sharing too much online. I saw stories of digital privacy breaches, of images being used without permission, of families unknowingly giving up control over their personal lives. And that awareness made me pause.

I realized that, as much as I loved documenting my life, the best parts of it were the ones I wanted to keep private. My marriage. My four children. The small, sacred moments that made up the heart of my world. These weren’t things I wanted to turn into content—they were things I wanted to cherish, away from the spotlight.

Finding Balance as a Business Owner and Mother

Now, as both a business owner and a mother, I am constantly trying to find that balance between sharing enough to connect with my audience and keeping the most precious parts of my life private. It’s not always easy. There are moments when I second-guess myself, wondering if I should be sharing more. If my audience needs to see more of my life to truly relate to me. But I also recognize that it’s not all black and white—what feels right today might evolve over time. The boundaries I have now may shift as my perspective changes, and that’s okay. It’s less about rigid rules and more about being aware of what I share online, particularly when it comes to my children. The more I navigate this space, the more I understand that balance isn’t about perfection, but about making intentional choices that align with my values.

I also recognize that my choice isn’t the right one for everyone. Some business owners feel comfortable sharing their families online, and that’s okay. We all get to decide what feels right for us. For me, it means showing up in my business while making an active choice to protect my children’s privacy.

How to Build an Authentic Brand Without Oversharing

If you’re a business owner struggling with how much to share online, know that you can build a strong, engaged brand without putting your entire life on display. Here’s what’s helped me:

Share your perspective, not your entire life. You can talk about your experiences, your lessons, and your journey without revealing deeply personal details.

Set boundaries that feel right for you. Maybe you’re comfortable sharing certain aspects of your life but not others. Define what’s off-limits and stick to it.

Lean into storytelling. You don’t have to share everything to create a real connection. It’s about how you tell your story, not how much of it you reveal. Getting creative with the type of photos you share can also make a difference. Faceless content, candid shots, and unique angles allow you to share visual moments without revealing too much. It’s possible to create meaningful imagery that represents your life and work while still maintaining boundaries that feel comfortable for you.

Focus on value-driven content. Your audience follows you for a reason—whether it’s insights, inspiration, or guidance. They don’t need to know every detail of your life to feel connected to you.

The Freedom of Choosing What Feels Right

I used to worry that I wasn’t sharing enough. Now, I know that I’m sharing what feels right. I show up in a way that aligns with my values, keeps my family safe, and still allows me to connect with my audience in a meaningful way.

The truth is, what feels right for me may not be what’s right for someone else—and that’s okay. We each get to make that choice. For me, that choice means being able to share my personal life without needing to post about my marriage or my children. The best parts of my life are kept just for us.

If you’ve ever struggled with the balance of sharing and privacy as an entrepreneur, just know—you don’t have to share it all to be authentic. You get to decide what feels good, what aligns with your values, and what works for you.

I used to believe that if I just followed the latest trends, my marketing would magically fall into place. That if I jumped on the latest viral sounds, participated in every trending challenge, and crafted my content to match what the algorithm wanted, I’d finally see the results I was chasing. But after years of playing that game—posting, adjusting, and constantly feeling behind—I realized something big:

Trends come and go. But your brand? It deserves a strategy that feels timeless.

Before I took a whole year off from social media, marketing felt like a never-ending to-do list. There was always something new to keep up with. A new format. A new platform. A new strategy that someone swore was the “game-changer.”

But when I stepped away, something beautiful happened—I realized that my business was going to be just fine without it.

That realization changed everything.

Why Chasing Trends Isn’t a Marketing Strategy

When I look back on my time before stepping away from social media, I see just how much I was creating for the platform instead of creating for my business. I wasn’t focusing on what actually worked for me—I was focusing on what was working for everyone else.

And that’s where so many entrepreneurs get stuck.

Trends give the illusion that if we just hop on board at the right time, our business will explode. But here’s the truth: chasing trends is like running on a treadmill—you’re constantly moving, but you’re not actually getting anywhere. Sure, you might get a quick spike in engagement, but what happens when that trend fades? You’re left scrambling to find the next big thing, repeating the cycle over and over again.

The biggest shift happened when I stopped looking at trends as a strategy and started looking at them as tools—things I could use occasionally, but not things I needed to depend on for success. And when I made that change, I found myself creating content that actually felt good, content that didn’t feel forced or rushed, but instead felt aligned with the vision I had for my business.

How I Built a Marketing Plan That Felt Like Me

When I took a full year off social media, I didn’t stop marketing—I just started doing it differently.

Instead of spending hours trying to craft posts that would perform well on social media, I asked myself a different question: What kind of marketing actually makes sense for me?

I thought about the parts of my business that were already working and leaned into them even harder. I wrote longer-form content because I love writing, and I knew that my best clients were the ones who took the time to read my words. I doubled down on my email list because I wanted a direct connection with my audience—one that didn’t disappear because of an algorithm change. I focused on SEO and Pinterest because I wanted my content to work for me for months, even years, instead of fading away in 24 hours.

And it worked. The more I leaned into the strategies that actually aligned with my strengths, the easier marketing became. I didn’t feel the pressure to keep up with trends because I was building something that would last beyond them.

How to Build an Authentic Marketing Plan That Works for YOU

If you’ve ever felt drained by trying to keep up with the latest marketing trends, I want you to know that you don’t have to. There’s another way. A way that feels lighter, more aligned, and most importantly—more sustainable.

1. Ask Yourself What You Actually Enjoy Creating

Marketing is only effective if you actually do it consistently. And consistency is impossible when you’re forcing yourself to create content you don’t enjoy.

So take a step back and think about what comes naturally to you. Do you love writing? Start a blog or a weekly newsletter. Do you enjoy talking? Maybe a podcast or video content is the way to go. Does storytelling excite you? Focus on platforms that allow for deep, meaningful connection, like long-form captions or email sequences.

Marketing doesn’t have to be about squeezing yourself into a box that doesn’t fit. It should feel like an extension of who you are.

2. Focus on Long-Term Visibility, Not Just Quick Wins

One of the biggest lessons I learned when I stepped away from social media was how much more powerful long-term visibility is compared to short-lived engagement. When you create content that is built to last—like SEO-optimized blog posts, evergreen email sequences, or Pinterest-friendly content—you’re setting yourself up for marketing that continues working for you long after you hit publish.

Instead of constantly feeling like you have to churn out more and more content just to stay relevant, imagine creating something once and having it bring in new leads for months or even years. That’s the power of long-term marketing.

3. Show Up for the People Already Here

One of the biggest marketing myths is that you always need to be chasing more—more followers, more engagement, more views. But here’s the thing: the people who are already following you? They are the ones who are most likely to buy from you.

Instead of focusing all your energy on trying to attract new people, what if you poured that same energy into nurturing the ones who are already here? Reply to their emails, engage with them in your DMs, send them valuable content that makes them feel seen. The strongest businesses aren’t built on a massive audience—they’re built on deep connections with the right people.

4. Ditch the Need for Virality

For years, I thought that if I could just create one viral post, everything in my business would change. But do you know what I realized? Virality isn’t a business strategy—it’s luck.

Going viral might get you a surge of new followers, but if those people aren’t your ideal clients, it won’t translate to actual business growth. Instead of chasing viral moments, focus on consistent, intentional growth—because that’s what leads to sustainable success.

Stop Playing a Game You Don’t Even Want to Win

Looking back, I realize how much time I wasted trying to “win” at social media when I didn’t even want to play the game.

Now? I create what I want, when I want, in a way that feels authentic and sustainable.

And that’s the secret—marketing doesn’t have to feel exhausting. You get to build a strategy that fits your business, not what’s trending. So let this be your permission slip to stop chasing every new thing and start creating a marketing plan that actually feels good.

Because at the end of the day? Trends fade. But your business is here to stay.

Content Prompt: I know firsthand how tough it is to build [specific result] on your own—I’ve been in those shoes, trying to piece it all together. That’s exactly why I created [your service/product]—so you don’t have to go at it alone. Let’s make this easier, together.

Copywriting Formula: Relatable Empathy

This one? It’s personal. The Relatable Empathy formula is the one I keep coming back to, over and over again. Why? Because every product, every offer, every single thing I’ve ever created has come from a place of knowing the struggle firsthand.

I don’t have to sell what I create—I simply share the story behind why I built it. Because I get it. And I know you do, too.

Here’s how it works:

1. Share your experience. Open up about the challenges you faced before creating your service or product.
2. Offer the solution. Introduce your service as the thing that changed everything.
3. Make it about them. Show your audience how they can get the same transformation.
4. Call to action. Invite them to take the next step with you instead of trying to do it alone.

Why it works: When people see themselves in your story, they trust you. You’re not just another business owner trying to make a sale; you’re someone who understands and is here to help. And that? That’s everything.

Wordsmith Instructions

Write a [social media, blog, newsletter] that shares a personal story about why I created my service. Highlight the struggles I experienced, how my service solves those issues, and include a CTA inviting readers to partner with me.

New to Wordsmith? Here’s the deal—Wordsmith helps you take content prompts like this one and turn them into polished, on-brand content in seconds. Whether you need a blog post, a newsletter, or social media captions, Wordsmith does the heavy lifting so you can focus on running your business.

How to Use This Prompt

Here’s how to bring the “Stop Doing It Alone” prompt to life:

1. Be real. What was your biggest struggle before you created your service?
2. Show the turning point. What changed? What led you to create this solution?
3. Make it about them. How can your audience relate? What will this service change for them?
4. Invite them in. Let them know they don’t have to do it alone anymore.

Information Needed About Your Business

To make this prompt powerful, focus on these key details:

• What struggle led you to create your service?
• What was missing when you were figuring it out on your own?
• How does your service provide the solution you wish you had?
• How does it feel to finally have that problem solved?
• What’s the next step your audience should take?

Once you have these answers, your post will feel real, relatable, and genuine. And that’s the kind of content that builds trust and gets people saying yes.

Example Post Using This Prompt

I wish something like this had existed when I started.

I remember sitting at my desk, feeling completely overwhelmed. I knew I needed to show up online, market my business, and create content that actually connected with my audience. But where was I supposed to start? What was I even supposed to say?

So I did what most of us do—I tried to figure it out alone. I wasted hours second-guessing every post, staring at blank screens, and feeling like I was always behind. And let me tell you, that wasn’t working.

That’s why I created Wordsmith. Because I know what it’s like to feel stuck, and I never want another business owner to feel that way. When I built Wordsmith, I set out to create something that would help me with content creation—captions that were ready to go, ideas I could use so I never had to sit at my desk wondering what to say. But as I built it, I realized it was about so much more. I learned how to create a strategy that makes content creation easier for business owners, helping them show up with confidence instead of uncertainty.

Today, creating content is one of my favorite parts of my business. And the best part? I get to share that with others who feel stuck, who just need a little help, and who are so ready to show up for their audience in a way that finally feels easy and aligned.

I built this for me—but I also built it for you.

You don’t have to do it alone. I built Wordsmith for people just like you—so you can create with confidence and finally feel excited about showing up online. Sign up today and let’s make content creation feel effortless again.

Running ads can feel a little like gambling. You set a budget, launch a campaign, cross your fingers, and hope something good comes out of it. And when the results don’t come? That sinking feeling starts to creep in.

Where is my money going?
Why isn’t this working?
Should I just give up on ads altogether?

I get it because I’ve been there. I’ve run ads that flopped, watched my budget disappear into thin air, and spent way too much time trying to figure out where I went wrong. But once I cracked the code on what actually makes ads work, everything changed. My ads started converting, my budget stretched further, and I built a sales funnel that generated over $600K for just one of my products.

The truth is, ads can be wildly profitable—but only when you know what you’re doing. So today, I’m breaking down the three most costly ad mistakes entrepreneurs make—and exactly how to fix them.

Mistake #1: Running Ads Without a Clear Strategy

Too many business owners throw money at ads without a plan. They boost a post or run a campaign without thinking about why they’re doing it or what they want to achieve. But ads aren’t magic—you can’t just put money in and expect sales to roll out the other side.

What Happens When You Don’t Have a Strategy?

• You waste money on ads that don’t convert.
• You get random traffic that doesn’t actually buy.
• You feel frustrated and convinced that ads “don’t work.”

The problem isn’t the ads themselves—it’s the lack of a clear strategy behind them. Ads should fit into a bigger marketing funnel that guides people from discovery to purchase.

What to Do Instead:

Define Your Goal – Before running an ad, ask yourself: What is the ONE thing I want this ad to accomplish? Are you trying to grow your email list? Sell a product? Get more traffic? Your ad should have a single, clear objective.

Know Your Customer Journey – Your ad should lead somewhere—whether it’s a high-converting landing page, an irresistible freebie, or a sales page designed to convert. A cold audience rarely buys immediately, so think about how your ad fits into their journey with your brand.

Use Targeting to Reach the Right People – The key to successful ads isn’t just getting in front of more people—it’s getting in front of the right people. Use interest-based and behavior-based targeting to reach those who are most likely to buy from you.

Mistake #2: Ignoring the Power of Creative & Copy

Even if you have the best strategy in the world, your ad won’t work if your creative and copy aren’t compelling. Your ad needs to stop the scroll and make people care. If your image is bland, your video is boring, or your copy doesn’t speak directly to your audience’s pain points, they’re going to scroll right past it.

Why Creative & Copy Matter

• First impressions count. People decide within seconds whether they care about your ad or not.
• Pinterest, Facebook, and Instagram are VISUAL platforms. Your ad has to stand out.
• Good copy sells. If your words don’t connect with your audience, they won’t take action.

What to Do Instead:

Use High-Quality, Eye-Catching Visuals – If you’re using Pinterest ads, remember that Pinterest is a search engine for inspiration. Your visuals should be bright, clear, and engaging. Show a transformation or make it clear why your product or service is valuable.

Write Copy That Speaks Directly to Your Audience – Instead of saying “Check out my new course!”, say “Tired of throwing money at ads that don’t work? Here’s how to fix it.” See the difference? Your copy should address your audience’s pain points and position your offer as the solution.

Test Different Versions – Small tweaks can make a huge difference in performance. Try different images, headlines, and calls to action to see what resonates most with your audience.

Mistake #3: Not Tracking & Tweaking Your Ads

Would you ever invest in something without checking to see if it’s working? Probably not. But that’s exactly what a lot of entrepreneurs do with ads. They set an ad live and then never check the data to see what’s working and what’s not.

What Happens When You Don’t Track Your Ads?

• You waste money on underperforming ads.
• You have no idea why an ad isn’t working.
• You miss out on opportunities to optimize and scale.

The beauty of digital ads is that they give you data. But that data is useless if you’re not using it.

What to Do Instead:

Check Your Metrics – Keep an eye on your click-through rates (CTR), cost per click (CPC), and return on ad spend (ROAS). If people aren’t clicking, your creative might need work. If they’re clicking but not converting, your landing page might need optimization.

Adjust as Needed – If an ad isn’t performing well, don’t panic—optimize that ad creative! Try tweaking your audience targeting, switching out your creative, or adjusting your copy. Small changes can make a big impact.

Double Down on What Works – If you find a winning ad, don’t just let it run—scale it! Increase your budget and keep testing small tweaks to make it even more profitable. And TURN OFF ads that are not performing so you can invest more of your budget on ads that are bringing in the best return.

The Bottom Line: Profitable Ads Are Possible

Running ads doesn’t have to feel like throwing money into a black hole. When you avoid these costly mistakes and focus on strategy, creative, and tracking, your ads become a powerful tool for growth.

If you’re tired of guessing and want a proven system to run ads that actually get results, I’ve got you covered.

Learn My Exact Pinterest Ad Strategy

Inside my Pinterest Ad Strategy Course, I’ll show you exactly how I used Pinterest ads to generate over $600K. This isn’t just another course—it’s a step-by-step guide to:

Setting up ads the right way so you don’t waste money
Creating high-converting visuals and copy
Targeting the right audience (so you’re not shouting into the void)
Tracking and tweaking ads for real results

Ready to stop throwing money at ads that don’t work and start running ads that actually make you money?

👉 Check it out here: Pinterest Ad Strategy Course

Because running ads should feel empowering—not stressful. Let’s make your ads work for you, not against you. I’ll teach you everything you need to know in under 90 minutes!

If you’ve ever opened Instagram, stared at the blank caption box, and thought, What do I even say today?—you’re not alone. Social media is supposed to help grow your business, but when you don’t have a clear plan, it quickly turns into another overwhelming task on your to-do list.

I get it. You’re not just running a business—you’re wearing all the hats. You’re serving clients, answering emails, managing finances, and somewhere in the middle of all that, you’re expected to show up online, create engaging content, and keep your brand fresh and visible. But without a plan, posting becomes inconsistent, and before you know it, weeks go by, and your audience starts to forget about you.

The #1 Struggle: Not Knowing What to Say

Here’s the truth: Most entrepreneurs don’t struggle with social media because they don’t want to show up—they struggle because they don’t know how. They don’t know what to post, how to keep it engaging, or how to create a content strategy that actually works.

Does this sound familiar?

You sit down to write a post, and suddenly your brain is blank. What do people even want to hear from you? What if it doesn’t resonate? What if no one cares?

You’re stuck in a cycle of inconsistency. Some weeks you post daily, other times you disappear for days (or weeks) because you just don’t have the bandwidth.

You feel like you’re just throwing content into the void. You spend time creating posts, but the engagement is low, and it feels like no one is really listening.

You want to sound like YOU but aren’t sure how. Other people seem to have a polished, natural brand voice, but every time you try, it feels forced or awkward.

You don’t have time to figure out a strategy. You’re busy actually running your business—social media shouldn’t be a full-time job.

What If Social Media Didn’t Feel So Hard?

What if, instead of scrambling to come up with ideas on the spot, you had a proven plan? What if you could sit down, batch your content in one go, and feel completely confident that your posts were strategic, engaging, and designed to actually grow your business?

That’s exactly why I built Wordsmith—because I know that having a plan changes everything.

Wordsmith Takes the Guesswork Out of Social Media

Wordsmith isn’t just another tool—it’s a complete strategy, designed for entrepreneurs who want to show up consistently without spending hours creating content.Know Exactly What to Post
No more second-guessing or wasting time brainstorming ideas. I built Wordsmith because I know that content creation shouldn’t feel like an uphill battle. With curated prompts, templates, and AI-generated captions that truly sound like you, you’ll never wonder what to post again. Instead of struggling to find the right words, you’ll have a steady flow of ideas at your fingertips.

Stay Consistent Without the Stress: Social media isn’t effective if you show up inconsistently. But let’s be real—staying consistent is hard when you’re running a business. Wordsmith makes it effortless by helping you batch-create content in advance, so even on your busiest days, your brand is still visible and engaging with your audience. Imagine the relief of knowing your content is ready to go while you focus on what matters most.

Write in a Way That Feels Authentic: You don’t want to sound like a robot. You don’t want to use cookie-cutter captions that feel generic. I built Wordsmith to ensure your content feels like you—personal, real, and aligned with your brand voice. Whether you’re witty, professional, heartfelt, or conversational, Wordsmith adapts, so your audience feels a genuine connection every time you post.

Repurpose Like a Pro: Why create content from scratch every single time when you can make one idea work across multiple platforms? Wordsmith helps you transform one post into an Instagram caption, Facebook update, newsletter, or blog, ensuring your message reaches the widest audience possible—without additional effort. More impact, less stress.

Save Time & Reduce Burnout: Your time is valuable, and content creation shouldn’t take over your life. Wordsmith cuts down the time you spend brainstorming, writing, and second-guessing so you can focus on growing your business. Instead of feeling drained by social media, you’ll feel empowered by it. Imagine having a system that works for you, not against you. That’s exactly what Wordsmith was designed to do.

Your Business Deserves a Social Media Strategy That Works

The truth is, social media doesn’t have to feel overwhelming. When you have a clear plan and the right tools to support you, you’ll feel confident, in control, and excited to show up online.

And that’s what Wordsmith gives you—a real plan. A step-by-step strategy that takes the mystery out of content creation and makes it simple. No more guessing. No more scrambling last minute. Just a proven system designed to help you show up with confidence, connect with your audience, and grow your business.

So if you’re tired of struggling with what to post, if you’re ready to finally have a strategy instead of winging it, if you just want content creation to be easier—this is your moment.

This isn’t just another tool; it’s the clarity and direction you’ve been looking for. Try Wordsmith today and take back your time!

👉 Try Wordsmith today and take back your time!

You have something incredible to share. Let’s make sure your message gets heard—without all the stress.

For years, I believed that the only way to grow my business was through working longer hours, posting more content, showing up every single day, hoping that organic marketing alone would bring in enough leads and sales. I thought if I just worked harder, the results would come.

And while organic marketing absolutely has its place, it wasn’t until I ran my first ad that I realized something that changed everything: I didn’t have to work more to grow. I just had to work smarter.

I went from feeling like I constantly had to grind for every single sale to seeing my business scale in a way that felt… dare I say, effortless? That’s when I knew: ads were the missing piece.

And I’ll never go back.

How Running Ads Changed Everything for Me

I’ll never forget the moment I launched my first paid ad. I had poured so much time into growing my business organically, yet it still felt like I was stuck in a cycle of needing to work around the clock. When I stopped working, the sales stopped coming.

I figured I had nothing to lose, so I took the leap. I started with a small budget, testing out just $5 a day. And then something wild happened—

For every dollar I spent, I was making three dollars back.

I watched as people who had never heard of me before started clicking, signing up, and buying. I could see exactly what I was spending and exactly what I was earning in return. For the first time, I wasn’t just hoping my marketing efforts would work—I had actual numbers to prove it.

I wasn’t just throwing content into the void and waiting for engagement. I was actively bringing in leads and customers on autopilot.

That one ad completely shifted how I looked at my business. It’s been over 10 years now, and I’m still running ads today.

Why I’ll Never Rely on Organic Marketing Alone Again

Don’t get me wrong—organic marketing is incredibly valuable. SEO, email marketing, and social media all play a role in growing a sustainable business.

But organic marketing alone has its limitations:

• It’s unpredictable. You can create amazing content, but you have no control over how many people see it or when it gains traction.
• It takes time. Building an audience through organic content is a long game, and while that’s great, it doesn’t always help when you need to drive sales now.
• It’s exhausting. If you’re solely relying on organic marketing, you’re constantly on the content hamster wheel, trying to get enough visibility to make sales.

With paid ads, you control your reach. You’re no longer at the mercy of algorithms. You can take your best offer, put it in front of the right audience, and see results without waiting months (or years) for organic marketing to work.

Why I Use Facebook, Instagram, and Pinterest Ads

Each platform has its strengths, and depending on your business, one might work better than another. Here’s how I use each:

Facebook & Instagram Ads

• Best for retargeting and getting in front of warm audiences.
• Great for brand awareness and engagement-based campaigns.
• Allows for highly detailed targeting based on demographics and behavior.
• Best for running ads to freebie opt-ins, webinars, and digital product sales.

Pinterest Ads (My Favorite Strategy!)

• Pinterest is a search engine, not a social media platform, meaning your ads have a longer shelf life.
• Best for getting in front of people actively searching for solutions.
• Great for evergreen promotion, where your pins continue working long after your campaign ends.
• I scaled ONE of my offerings to over $600K using Pinterest Ads alone—you can read about my strategy here.

Out of all these platforms, Pinterest has been my best-performing ad platform in the most recent years, which is why I created an entire class breaking down exactly how I run my Pinterest ads for maximum ROI. If you want to learn how to use Pinterest ads to scale your business, you can check out my Pinterest Ad Strategy Course!

Pinterest is also a wonderful platform for anyone who might not yet have an established audience to market to. Unlike Facebook and Instagram, where ads are often shown to people based on their past engagement or behaviors, Pinterest users are actively searching for solutions, ideas, and products. This means you don’t need a massive following or an email list to start seeing results. Your ads will reach people who are already looking for what you offer, giving you a direct path to potential customers without spending years building an audience first. That’s the power of Pinterest—it connects you with warm, ready-to-buy leads, even if you’re just getting started.

How I Make Ads Work for My Business

If there’s one thing I’ve studied and tested more than anything else in my years of business, it’s how to set up ads that actually convert. Because while ads can be powerful, running them the wrong way can feel like throwing money into a black hole.

So here’s the simplified version of how I make ads work:

Step 1: Get Clear on Your Offer

Before running ads, you need a clear, irresistible offer. Whether it’s a digital product, a course, or a service, you need to be able to answer these questions:

✔ Who is this for?
✔ What problem does it solve?
✔ Why would someone choose this over a competitor’s offer?

Ads won’t magically fix a weak offer. But when you have an offer that works? Ads amplify it. And if you’re not quite sure what to try and promote in a paid ad first, just look at your best sellers and start there—those have already been proven to sell to your audience.

All too often, I see people getting excited about jumping into paid ads and creating something new just for it, or trying to promote the thing they are most excited about. But here’s the truth: the best-performing ads come from promoting what’s already working. If you have a product or service that has sold well organically, start there.

A good way to guarantee your ad performs? Go with the product that has the best chance. Let the data guide you, and build from that success.

Step 2: Start Small and Test Everything

The biggest mistake I see people make with ads? Going all in too fast.

Instead of dumping a huge budget into an ad right away, start small—$5 to $10 a day. Run a few different versions of your ad, testing different images, headlines, and copy to see what resonates most with your audience.

Let the data guide you. The numbers will tell you what’s working. Once you have an ad that’s converting well, then you scale.

Step 3: Focus on the Right Metrics

Not all metrics matter. Forget vanity metrics like likes and comments—when running ads, here’s what you should focus on:

Click-through rate (CTR) – Are people actually clicking on your ad?
Cost per lead (CPL) – How much are you spending to acquire a new lead or customer?
Return on ad spend (ROAS) – Are you making more than you’re spending?

When you know these numbers, running ads becomes a simple math equation—if you’re making $3 for every $1 spent, why wouldn’t you keep going?!

The Marketing Shift That Changed My Life

Running ads was the best decision I ever made for my business because it freed me from the constant grind of having to show up every single day just to make sales.

If you’re ready to get serious about ads—especially Pinterest Ads, which have been a huge part of my success—be sure to check out my Pinterest Ad Strategy Course. If you’re ready to get serious about ads—especially Pinterest Ads, which have been a huge part of my success—be sure to check out my Pinterest Ad Strategy Course. I break down everything you need to know so you can get started with confidence. I show you exactly how I go about setting up my own ads, and give you unique examples that you can apply to your business. All under 90 minutes.

Because once you get ads working for you, there’s no turning back.

Content Prompt: “Working with [your business] isn’t just about [surface-level benefit]—it’s about gaining [unexpected benefit or transformation]. If you’re ready for results that go deeper, let’s get started today!”

Copywriting Formula: Unexpected Benefits

Sometimes, the biggest game-changers are the ones we didn’t see coming. That’s why this formula works so well—it shifts the focus from the expected to the extraordinary. Instead of just talking about the obvious perks of working with you, this formula helps uncover the deeper, more meaningful transformations your clients experience.

Here’s how it works:

1. Start with the expected. Identify a common, surface-level benefit that people associate with your service.
2. Reveal the deeper transformation. Share the unexpected ways your service changes lives—things clients didn’t even realize they needed.
3. Make it emotional. Connection is key, so dig into how these benefits feel and why they matter.
4. Call to action. Invite your audience to experience these transformations for themselves.

Why it works: People expect results, but when they discover that your service changes more than just the obvious, that’s when the magic happens. It builds trust, deepens connections, and turns customers into lifelong fans.

Wordsmith Instructions

Write a blog post that highlights the unexpected benefits of working with me. Share examples of how clients’ lives or businesses have transformed beyond what they anticipated, and end with a CTA encouraging action.

How to Use This Prompt

Here’s how to bring the “What You’ll Gain” prompt to life:

1. Start with the obvious. What’s a basic, expected benefit that people assume they’ll get from working with you?
2. Dig deeper. What’s an unexpected way your service truly transforms their business or life?
3. Make it personal. Share real examples, emotions, and client experiences to drive home the impact.
4. Wrap it up with an invitation. Encourage them to step into this transformation by working with you.

Information Needed About Your Business

To make this prompt powerful, focus on these key details:

• What’s a surface-level benefit that most clients expect?
• What’s the deeper transformation they experience?
• How does this unexpected benefit make a lasting impact?
• What’s the next step they should take?

Once you have these answers, your post will feel real, relatable, and compelling to your audience.

New to Wordsmith? Here’s the deal—Wordsmith helps you take content prompts like this one and turn them into polished, on-brand content in seconds. Whether you need a blog post, a newsletter, or social media captions, Wordsmith does the heavy lifting so you can focus on running your business.

Example Post Using This Prompt:

I usually keep these super short, more like a social media caption, but wanted to show you that you can easily use Wordsmith to write newsletters too. *I used my personal writing style which you can get right inside the Wordsmith dashboard when taking the personlized quiz. 🖤

Subject Line: No more 11 PM content panic posts

Preview Text: If you’ve ever scrambled for something to post at the last minute, this one’s for you.

Email Body: Be honest with me — how many times have you found yourself staring at your screen at 11 PM, knowing you should post something but having absolutely no idea what to say? Maybe you throw together a quick caption, maybe you skip posting altogether (again), and maybe—just maybe—you wonder if showing up online is supposed to feel this exhausting.

If that’s you, friend, you’re not alone.

For so many business owners, content creation feels like a never-ending game of catch-up. You know you need to post, but between client work, life, and, well… literally everything else, creating content often gets pushed to the bottom of the to-do list. And when you finally do sit down to write, the blank page stares back at you like a judgmental reminder of how long it’s been since your last post.

But what if it didn’t have to be that way?

Imagine this: Instead of scrambling for ideas at the last minute, you have a clear content plan mapped out for you. You know exactly what to post, when to post it, and how it fits into your bigger marketing strategy. No more guessing. No more throwing spaghetti at the wall. No more posting just to post.

With Wordsmith, content creation becomes easy. Like sit down with your coffee, pop in a prompt, and let the magic happen easy.

It’s about working smarter, not harder.

Instead of reinventing the wheel every single time you need a post, Wordsmith takes one idea and turns it into a blog post, a newsletter, and multiple social media captions—all in your brand voice, all designed to connect with your audience.

Suddenly, instead of frantically trying to come up with something clever at the last minute, you’re scheduling content in advance. You’re showing up consistently. You’re building relationships instead of playing the engagement game. And best of all? You’re marketing your business in a way that feels good.

Why This Matters…

Because let’s be honest—your audience can tell when you’re just posting for the sake of posting. And they can definitely tell when you’re showing up with intention, sharing content that actually speaks to them.

When you shift from scrambling to strategy, a few things start to happen:

✔️ You gain confidence—knowing your content is thoughtfully planned and aligns with your bigger business goals.
✔️ You create more impact—because you’re not just posting; you’re connecting, educating, and building trust.
✔️ You actually enjoy marketing—yes, it’s possible! When content creation stops feeling like a chore, you want to show up.

This is your sign to stop waiting until the last second and start creating content with ease. Wordsmith is here to help you go from scattered to strategic—without the stress, without the overwhelm, and without the late-night posting panic.

Let’s make content creation fun again. Sign up for Wordsmith today and start showing up like the confident CEO you are.

For years, I let social media dictate my content strategy. I would wake up, figure out what to post that day, and spend way too much time scrolling, getting sidetracked by what everyone else was doing. My focus was on what would perform well on social media—not what would actually move my business forward.

Then, I took a full year off social media (you can read about that here), and suddenly, everything changed. Without the constant pressure to create for Instagram, I was able to take a step back and ask myself: What kind of content actually supports my business? What type of content attracts my ideal customers? What helps me grow in a way that feels aligned and sustainable? What kind of content will feel authentic to who I am?

And that’s when I realized: I had my content strategy completely backwards.

The Mistake: Letting Social Media Lead the Way

For the longest time, I believed that social media was the foundation of my marketing. If I could just create the right posts, go viral, or keep up with trends, then everything else would fall into place.

But here’s the problem: social media is fleeting. Posts disappear in hours. Engagement doesn’t always lead to conversions. And constantly trying to figure out “what works” on social media meant I was chasing algorithms instead of building a real strategy.

Social media isn’t bad—but when it becomes the primary driver of your content strategy, it leads to burnout, frustration, and a whole lot of wasted time. I spent years stuck in this cycle, constantly tweaking my content to fit what I thought the algorithm wanted, instead of focusing on the long-term success of my business.

The truth? I was creating content for an audience that wasn’t even mine.

Every time I posted, I hoped for engagement, for validation, for a sign that I was “doing it right.” But I wasn’t building a sustainable marketing strategy—I was just feeding a system that rewarded short-term visibility over long-term growth. And today, I see so many business owners falling into the same trap, feeling beyond frustrated with their marketing strategy.

The Shift: Prioritizing SEO, My Blog, and My Email List

When I stepped away from social media, I had to rethink everything. Without it, where was my audience coming from? How was I reaching new customers?

That’s when I started focusing on:

SEO – Writing blog posts optimized for search so people could find me long after I published.
My Newsletter – Growing and nurturing my email list because it’s the only platform I own.
Long-Form Content – Creating high-value articles, guides, and resources that answer the questions my ideal customers are already searching for.
Creating Pinterest Pins – Turning my long-form content into searchable, evergreen pins because Pinterest is a search engine, not a social media platform.

Instead of creating for social media, I started creating for my business. I built my content strategy around what actually drives traffic, generates leads, and converts into sales.

And the best part? My content started working for me—even when I wasn’t online.

A blog post I wrote months ago continues to bring in new leads every single day. An email I sent weeks ago still generates sales. I stopped chasing likes and started building a content system that worked on autopilot. Am I going viral on social media? No. But is my content strategy growing my business like never before? Oh yes.

The Benefits of Flipping Your Content Strategy

When I made this shift, I saw immediate changes—not just in my business, but in my mindset.

1. Less Stress, More Freedom – No more feeling like I had to post daily to stay relevant. Instead, I could focus on creating meaningful content that lasted longer than 24 hours.
2. Higher Quality Leads – The people finding me through my blog and email list were already interested in what I offered—not just casual scrollers.
3. Consistent Growth – Unlike social media, where reach is unpredictable, my blog and SEO efforts provided steady traffic and new subscribers every month.

Instead of creating endless posts hoping for engagement, I was creating with purpose—and it made all the difference.

Why Social Media Should Be the Last Step (Not the First)

Now, social media is just a small part of my overall marketing plan. It’s a way to repurpose and share content—not the thing that drives my entire business.

Too often, entrepreneurs start with social media and try to build a business around it. But that’s backward.

Here’s what works better:

Start with your core content – Blog posts, podcast episodes, YouTube videos—something that has longevity and value.

Use SEO to drive traffic – Make sure your content is optimized so new people can find you through search.

Build your email list – Because an email list is the only audience you own and control.

Then, repurpose for social media – Take pieces of your content and share them on Instagram, Pinterest, and beyond.

This way, your content is working for you long before it ever gets shared on social media.

Ready to Flip Your Content Strategy?

A Step-by-Step Plan to Build Sustainable Growth

If you’ve been feeling stuck in the endless loop of social media, this is your reminder: it’s time to flip your content strategy.

For too long, social media has been the starting point for content creation. But what if I told you that flipping your strategy—putting long-form, evergreen content first—could be the key to attracting the right customers, growing your business sustainably, and breaking free from the burnout cycle?

Let’s walk through exactly how you can do this, step by step.

Step 1: Get Clear on Your Content Goals

Before you dive into creating content, take a step back and ask yourself:

• What do I want my content to do for my business?
• Am I creating content just to stay visible, or to drive actual leads and sales?
• What are the pain points my ideal customer has, and how can I solve them?

The key takeaway? Your content should work for your business, not just for social media engagement. If your strategy isn’t leading to real business growth, it’s time to rethink it.

Step 2: Brainstorm Content That Attracts Your Ideal Customer

Instead of asking, “What should I post today?”, start asking, “What does my ideal customer need help with?”

Grab a notebook, open a doc, or start a mind map. Jot down every single topic that could educate, inspire, or solve a problem for your audience.

Step 3: Create Long-Form Content That Works for You

Now that you have content ideas, it’s time to build a strong foundation with long-form, evergreen content that will drive leads for months (or even years).

Your best content should live where it can be easily found and revisited—on your blog, YouTube, or podcast.

For each topic from your brainstorming session, choose one of these formats:

A blog post (great for SEO, discoverability, and repurposing later)
A YouTube video (high engagement and long shelf life)
A podcast episode (perfect for in-depth conversations and audience connection)

• Then, optimize it for SEO by making sure:
• It answers a question people are searching for
• It includes relevant keywords naturally throughout
• It has a strong headline that grabs attention
• It provides real value (not just surface-level advice)

Step 4: Build an Email List That Converts

Your email list is the most valuable asset in your business because you own it (unlike social media followers).

Step 5: Use Pinterest to Drive Traffic (Without the Social Media Burnout)

Unlike Instagram and TikTok, Pinterest isn’t about being “active” all the time—it’s a search engine that brings visitors to your content on autopilot.

To get started:

✔ Create 5-10 Pinterest Pins for every blog post, freebie, or product page
✔ Use keyword-rich titles and descriptions (Pinterest works like Google!)
✔ Pin consistently (Tailwind is a great tool for automating this)
✔ Track analytics to see which pins bring the most traffic

Pinterest is one of the best ways to flip your content strategy because it ensures your content keeps working for you long after you hit publish.

Step 6: Repurpose for Social Media (Instead of Creating from Scratch)

Now that you have SEO-friendly, evergreen content, it’s time to repurpose it for social media without starting from scratch.

The key? Social media should be the LAST STEP—not the first.

When you start with long-form content and then repurpose it, you get more visibility with less effort.

When you start putting your business first (instead of social media), everything shifts. You’ll feel more in control of your marketing, less stressed about posting daily, and more connected to the people who actually need what you offer.

And trust me—that is a game-changer.

For the longest time, I thought perfection was the goal. That if I could just get things right—the perfect caption, the perfect website, the perfect offer—then everything else would fall into place. But you know what I’ve learned? Perfection is a trap. It keeps us from starting, from growing, and from fully enjoying the process of building something we love.

I know I’m not alone in this. So many entrepreneurs get stuck in the loop of tweaking, refining, and second-guessing—so much so that they never actually show up. And I get it. It’s scary to put yourself out there when it’s not just right. But here’s the truth: your audience isn’t looking for perfection. They’re looking for you—the real, messy, behind-the-scenes version of you.

And that’s exactly why this year, I’m choosing to embrace progress over perfection. Here’s why you should too.

Perfectionism Holds You Back More Than It Moves You Forward

How many times have you stopped yourself from posting, launching, or sharing something because it wasn’t ready? Because you weren’t sure if it was polished enough, if it would resonate, if it would be good enough?

Perfectionism tricks us into believing that we need to wait until we have it all figured out before we take action. But the reality? Nothing gets better without action.

Think about your favorite brands, the people you admire, or the businesses you support. Are they perfect? No. But they’re consistent. They show up, they keep going, and they build trust because they don’t let perfection keep them on the sidelines.

Your Audience Wants the Real You

A while back, I ran a poll asking my audience what they preferred to see from me—polished, curated content or raw, behind-the-scenes moments. And you know what? The overwhelming majority wanted the real stuff. The messy middle. The work in progress. The honest moments.

Because that’s what makes us relatable.

We don’t connect with perfection; we connect with real people. And as much as we like to believe that showing up “perfectly” will make us more successful, it’s actually the opposite. People want to see the process, the struggles, the journey—because it makes them feel like they’re not alone in theirs.

This Year, I’m Showing Up More (Even When It Feels Vulnerable)

One of my biggest goals this year is to share more of the in-between moments—the unpolished, unfiltered parts of my journey. Not because I have it all figured out, but because I don’t. And I want to remind myself (and you) that that’s okay.

My real life is far from perfect. I’m balancing motherhood, homeschooling four kids, running a business, and helping other entrepreneurs build theirs. Some days, it feels like a lot. And if I let perfection get in the way, I’d probably never post again.

But I started this business because I love what I do. And I refuse to let the need to get it just right take away from the joy of sharing, creating, and connecting.

So, let this be your reminder: Your audience isn’t waiting for you to be perfect. They’re just waiting for you to show up.

Let’s Ditch Perfection Together

If you’ve been holding yourself back, waiting for the right moment, the perfect design, the flawless version of what you want to create—I want you to let that go. Because done is better than perfect. And showing up will always matter more than waiting for the stars to align.

This is your permission slip to start now, share now, and trust that you’ll get better as you go. Because you will.