February was an interesting month. Compared to January, which felt really steady and predictable, February came with its own set of challenges and triumphs. My goal for the month was to consistently run four miles while also focusing on increasing my speed. Some days, I felt strong—like I could push myself to a faster pace and even sprinkle in some sprint training. Other days, I felt exhausted, like my body was resisting every step, and finishing four miles felt nearly impossible.

One of the biggest mindset shifts I had this month was thinking more about marathon training. I started experimenting with a new running approach that seemed to work well for me: running 0.90 of a mile at a faster pace and then walking the last 0.10 to slow my heart rate before repeating the cycle. This gave me the confidence to push myself while still maintaining some level of control over my endurance. I found that I could sustain speeds between 6.5 and 7.5 MPH (about an 8:00-9:00 minute mile pace) for those bursts. It felt challenging but doable, and it gave me hope that I might be able to apply a similar strategy for longer runs.

But then, the last week of February hit, and my energy levels completely tanked. It was one of those weeks where everything felt harder—not just running, but balancing work, motherhood, and life in general.

Most of the time, I feel like I have a decent amount of energy, but I definitely had a few days where I was straight-up burned out. And I want to share that here because it’s easy to scroll through posts online and assume that everyone else has this magical, perfectly balanced life where everything just flows seamlessly. I promise mine is not that way. With four kids—three of them boys, one of them a younger (and more stubborn) version of myself—my hands are full. Really, really full.

So, instead of forcing myself to push through at the same speed, I decided to shift gears and embrace a slower pace. And to my surprise, it actually felt amazing. Running at 5 MPH (about a 12:00-minute mile pace) was something I could sustain without breathing heavily or sending my heart rate soaring. It felt natural, like something I could actually maintain over a long period of time.

That realization led me to an unexpected milestone.

On the last Friday of the month, I set out for a long run with one goal: to take it slow and steady and see how far I could go without stopping. And, to my surprise, I made it 7.5 miles—the farthest I’ve ever run.

There were a few hiccups along the way, like the treadmill automatically stopping my workout at the 5-mile mark (cue minor frustration), but I restarted, sipped some water, and kept going. My original goal was to hit 9 miles, and I honestly think I could have done it, but then the childcare staff at the gym called me because one of my little ones refused to clean up the toy blocks. So, I wrapped up at 7.5 miles and called it a win. Jumped in the pool to cool off and finished relaxing for a few min in the sauna.

And it really was a win. Not just because of the number, but because of how I felt. The run felt good. It felt sustainable. And for the first time, I felt like running a long distance wasn’t just something I was working toward—it was something I was capable of doing.

Looking back, I think all the faster running I did earlier in the month helped build my strength and endurance in ways I didn’t realize at the time. Those speed sessions—where I pushed myself past my comfort zone—made my slower-paced runs feel so much easier in comparison. And that’s something I’ll carry with me into March: the understanding that balance is everything. Some days will be about speed. Some days will be about endurance. Some days will just be about showing up, even when I don’t feel like it.

I’m still a long way from 26.2 miles, but this was a big step in the right direction.

If you’ve been searching for the perfect email marketing platform, chances are you’ve come across Flodesk. With its visually stunning email templates, intuitive design, and promise of a flat-rate pricing model, it’s easy to see why so many female entrepreneurs are making the switch. But is Flodesk really worth the investment? And how does it compare to other platforms, especially as your email list grows?

Let’s break down Flodesk’s pricing, what you get for your money, and whether it’s the right long-term choice for your business.

Flodesk’s Pricing Structure: A Flat Fee That Stands Out

One of the biggest selling points of Flodesk is its flat-rate pricing model. Unlike other email marketing platforms that charge based on the number of subscribers you have, Flodesk keeps it simple:

• $38 per month (or $35 per month when paid annually at $420/year)
• No price increases based on subscriber count
• Unlimited emails and workflows
• No additional charges for automation

I used to spend hours fighting with other email platforms just to get my emails looking halfway decent. I spent more time trying to set everything up and sending simple emails than actually growing my email list. Since switching to Flodesk, growing my list feels effortless and automated. With Flodesk, I can whip up a beautiful email in minutes. It’s the kind of tool that makes running your business fun instead of frustrating.

What You Get for the Price

→ Unlimited Subscribers – Whether you have 500 or 50,000 subscribers, you pay the same. (Spoiler: most platforms charge way more once you pass 10k subscribers.)

→ Drop-Dead Gorgeous Emails – Seriously, Flodesk makes your emails look so professional without needing a designer. And if you need some premade design with copy then I got you covered with these Flodesk Templates.

→ Simple, Effective Automation – Welcome sequences, sales funnels, launch emails—it’s all drag-and-drop easy.

→ No Tech Headaches – You don’t need to know HTML or coding. It’s all super intuitive.

→ Fully Branded Designs – Upload your own fonts, colors, and logos to make your emails 100% you.

I used to spend hours fighting with other email platforms just to get my emails looking halfway decent. With Flodesk, I can whip up a beautiful em

How Flodesk Compares to Other Platforms

If you’re thinking, “Okay, but is Flodesk really the best deal?”—let’s compare. Here’s what it costs to have a 50,000-person email list on some of the big-name platforms:

Platform	Monthly Cost for 50,000 Subscribers
Flodesk	$38 (flat rate)
ConvertKit	$519 (Creator Plan) – $799 (Pro Plan)
Mailchimp	$750 (Standard) – $1,000 (Premium)
ActiveCampaign	$599 (Professional) – Custom Pricing (Enterprise)

You read that right—Flodesk costs over $500 LESS per month than some of these platforms. That’s $6,000+ in savings per year that you could put into literally anything else—ads, product development, hiring help, or even a well-deserved vacation!

Why pay more for the same results? Start your free trial with 50% off.

I know if you’re just getting started with building your email list, 50,000 feels really far away. And often, other platforms give some kind of deal until your list reaches a certain size, which is something a lot of people are attracted to. But having used multiple other platforms and switching to Flodesk, I can tell you that once you get momentum in building your list, you’re going to be so happy knowing that no matter how big your email list is, you’ll never have to dish out thousands of dollars. I want you to think about what your email marketing is going to look like 2, 5, 10 years from now.

Is Flodesk Worth the Investment for Your Business?

It depends on your needs. Flodesk is perfect for:

Creative entrepreneurs who want beautiful emails without design headaches.

Business owners who value simplicity and ease of use.

Brands with large (or fast-growing) email lists that want to avoid tiered pricing.

Those who don’t need deep analytics or complex segmentation.

However, Flodesk may not be the best choice if:

✘ You require advanced automation features like conditional logic or CRM integration.

✘ You rely heavily on e-commerce email segmentation (Shopify users, for example, may find Klaviyo more robust).

✘ Deliverability is your top concern – Flodesk is newer, and while its deliverability is improving, platforms like ConvertKit and ActiveCampaign have been refining theirs for years.

The Long-Term Considerations

Choosing an email platform isn’t just about today’s price—it’s about where your business is headed. If you’re growing your list and want predictable, affordable pricing, Flodesk is an incredible investment. But if you need advanced marketing automation, complex audience segmentation, or integrations with tools like Shopify, another platform might be a better fit.

At the end of the day, the best email platform is the one that supports your growth and keeps you connected with your audience—without breaking the bank.

Final Thoughts: Should You Invest in Flodesk?

I’ll keep it simple—if you’re an entrepreneur looking for an email platform that’s affordable, stunning, and easy to use, Flodesk is hands-down one of the best investments you can make in your business.

The team behind Flodesk pours their hearts into creating a platform that doesn’t just work but feels like a creative extension of your brand. They’re constantly innovating, listening to their users, and ensuring that entrepreneurs like us have the tools we need to thrive. As a customer, I truly feel like I get to be part of something special—a community that values design, simplicity, and accessibility in email marketing.

And the best part? You don’t have to commit right away. Try it out for free, see how it works for your business, and decide for yourself. Use my referral link to get 50% off your first year.

Would love to hear from you—what email marketing platform are you using right now? Have you tried Flodesk? Let’s chat in the comments!

If you think the pros are doing it all alone… think again. Let’s talk about a little secret that no one tells you when you’re starting out: the most successful entrepreneurs are not writing every single caption, blog post, or email themselves. They’re not spending hours each day brainstorming content ideas, crafting perfect headlines, or staring at a blinking cursor, wondering what to post next.

Nope. They’ve built systems, assembled teams, and invested in the best tools that help them show up consistently, without the overwhelm. Their marketing looks effortless because, behind the scenes, they’ve structured it that way.

And that’s exactly what we’re diving into today—how the professionals actually do it, why you don’t need to be burning yourself out trying to keep up, and how you can create content like them (without hiring a full team).

The Illusion of Effortless Marketing

From the outside looking in, it’s easy to assume that some people have it all figured out. Their social media posts are perfectly polished, their newsletters arrive like clockwork, and their blog is full of valuable insights. They must have some kind of superhuman ability to create content so seamlessly, right?

Not exactly.

The truth? Their effortless marketing isn’t effortless at all—it’s strategic. The reason they show up so consistently is because they have systems that do the heavy lifting for them. They batch content. They use tools. They’ve got workflows in place to make sure their brand stays visible, even when they’re not actively working on content creation.

Meanwhile, so many entrepreneurs feel like they’re failing because they can’t keep up. They sit down to post on Instagram and feel like they’re starting from scratch every single time. They want to send emails consistently but don’t know what to write. They wish they had a clear strategy, but instead, they’re scrambling just to stay relevant.

If that sounds familiar, you’re not alone. And I promise you don’t have to keep doing it this way.

What If You Had That Same Support?

What if instead of feeling stuck in the cycle of “What should I post today?”—you had a system in place that made creating content easy?

That’s where Wordsmith comes in. Think of it as your behind-the-scenes content strategist, AI-powered writing assistant, and creative sidekick all rolled into one. It’s built for business owners like you—people who want to show up consistently, powerfully, and authentically without spending hours every week stressing over content.

How Wordsmith Helps You Show Up Like the Pros:

Pre-Written Captions & Prompts: So you never have to start from scratch. Just customize and post.
Strategic Content Planning: Get a bird’s-eye view of your content calendar so you’re never scrambling last minute.
Personalized AI Writing Support: Generate on-brand content in seconds—blog posts, emails, social captions, you name it.
Batch-Friendly Systems: Plan your content ahead of time so you can step away and let your marketing run itself.

The best part? You don’t need a huge team, a massive budget, or 10 extra hours in your week to do this. You just need a system that actually works.

You Don’t Have to Do It Alone

You are not required to do everything manually. You don’t have to spend hours each day keeping up with social media trends. You don’t have to be in content creation mode 24/7. And you certainly don’t have to do it all alone.

The smartest entrepreneurs leverage tools that help them stay visible without burnout. They choose to show up in ways that feel aligned and sustainable. And so can you.

Make Your Content Work for You—Not the Other Way Around

If you’re ready to ditch the content overwhelm and step into a marketing strategy that actually works, it’s time to try Wordsmith.

Here’s how I personally run my content strategy to give you a clear example of what works after years of doing this.

Step 1: The Master Content Planner

Once a year, I create my master content planner—a running list of all my ideas. This isn’t complicated or fancy—it’s just a quick title idea and a short note about what the content will cover. The key here? Getting every idea out of my head and onto paper.

Step 2: Mapping Out the Year

Next, I take those ideas and map them out for the whole year. Think of it this way: If you plan to write one solid piece of content per week, that’s 52 articles for the year. Want to do two? That’s 104. I personally plan for 2–3 long-form pieces per week, plus room for a spontaneous post if something timely or exciting comes up.

Step 3: The Content Funnel

My content funnel follows this order:

• Blog First (SEO for long-term traffic)
• Create 4 Pinterest Pins per blog post
• Schedule 2 posts for my email newsletter (like my weekly content prompt + my Sunday Series)
• Repurpose the best-performing content for social media

By structuring my content this way, I prioritize platforms I own (my blog and newsletter) before ever touching social media. This way, I know my content is working for me instead of disappearing into the algorithm.

Step 4: Automation & Implementation with Wordsmith

We’re working on implementing this exact system inside Wordsmith. Imagine prompting it to create one piece of content—and instantly receiving a long-form blog post, a heartfelt newsletter, and bite-sized social media posts. That’s what speeds up content creation for business owners and gives you an actual strategy to follow.

Because you deserve to show up like the pros do—without the stress, the guesswork, or the constant pressure to create.

Join Wordsmith today and start creating smarter, faster, and stress-free. Plus, with our free 7-day trial, you can test it all out and see for yourself just how much easier content creation can be.

Have you ever browsed a product online, only to see it pop up in an ad later that day—maybe while scrolling through Facebook, checking your email, or reading an article? That’s remarketing in action. And while it might feel like the internet is reading your mind, what’s actually happening is one of the smartest and most effective marketing strategies available to business owners today.

Remarketing ads focus on people who have already interacted with your brand—whether they visited your website, engaged with a social post, or even added something to their cart but didn’t check out. Unlike traditional ads that introduce your business to a cold audience, remarketing ads target warm leads—people who already know who you are and have shown interest in what you offer. And that’s why remarketing consistently delivers some of the highest ROI in digital advertising.

Why Remarketing Ads Work So Well

Think about it—most people don’t buy something the very first time they see it. Life gets busy, distractions happen, and sometimes they just need a little nudge. That’s where remarketing comes in.

By showing up again in front of someone who already browsed your site, engaged with your content, or considered making a purchase, you’re increasing the chances of turning that interest into a sale. Instead of spending ad dollars trying to convince new people that your offer is valuable, you’re investing in people who already believe in it—they just need a final nudge.

And the results? They speak for themselves. Just the other day, I spent $11 on a remarketing ad and made $470 in return. That’s not an everyday occurrence, but it perfectly illustrates why remarketing ads come with the best return on investment—because they focus on the people who have already taken a look at what you have to offer. Out of all the ads I’ve run over the years, remarketing has always come out on top.

How Remarketing Works

Remarketing ads work by tracking visitors to your website (or people who engage with your content) using a tracking pixel or code. When they leave your site without making a purchase, they get added to a custom audience list, and your ads start following them around the internet—on Facebook, Instagram, Pinterest, Google, and beyond.

Essentially, instead of showing ads to random people, you’re only targeting those who have already shown interest in your business. That means:

• They’re already somewhat familiar with you.
• They’ve already taken action, even if it was just browsing.
• They’re much more likely to convert than someone seeing you for the first time.

That’s why remarketing ads don’t just increase conversions—they do so at a lower cost per conversion than cold audience ads.

Setting Up Your First Remarketing Ad

If you’re new to running ads, the thought of setting up remarketing might feel overwhelming, but I promise—it’s simpler than you think. Here’s a step-by-step breakdown to get started:

1. Install the Right Tracking Pixel

First things first, you need to install a tracking pixel (or tag) from the platform you’ll be running ads on. Facebook has the Meta Pixel, Google has Google Tag Manager, and Pinterest has its own Pinterest Tag. These tracking tools allow you to see who is visiting your site so you can retarget them with ads later.

2. Build a Custom Audience

Once your pixel is in place, it will start collecting data on visitors. Now, you can create custom audiences based on different interactions, such as:

• People who visited your website in the last 30, 60, or 90 days.
• People who added an item to their cart but didn’t check out.
• People who engaged with your content (liked, commented, or shared a post).
• People who watched a percentage of your video content.

3. Create a Compelling Ad

Remarketing ads don’t need to be flashy or complex—but they do need to be strategic. Since you’re targeting warm leads, your messaging should remind them why they were interested in the first place. Here are some approaches that work well:

• Reminder Ads: “Still thinking about [product name]? It’s waiting for you!”
• Incentive Ads: “Take 10% off your order—just for coming back!”
• Social Proof Ads: “See why thousands of happy customers love [product name].”
• Urgency Ads: “Limited stock left! Grab yours before it’s gone.”

4. Set a Budget and Run the Ad

One of the best things about remarketing ads? They don’t require a huge budget. Because you’re only targeting a smaller, high-intent audience, you can start with as little as $5–$10 a day and see results. Once you’ve tested your ad and know it’s working, you can scale your budget as needed.

Why Remarketing Should Be Part of Your Strategy

One of the biggest mistakes I see business owners make is focusing all their efforts on attracting new customers while forgetting about the ones who are already halfway through the door.

Remarketing ads change that. They ensure that when someone expresses interest in your offer, they don’t forget about it five minutes later. They bring back the people who almost bought, remind past customers why they love you, and—when done right—deliver some of the best ROI you’ll ever see in digital marketing.

So if you haven’t started using remarketing ads yet, now’s the time. Set up your tracking pixel, build your audience, and watch what happens when you stop chasing cold leads and start focusing on the warm ones already waiting for you.

And if you’re ready to take your ad strategy to the next level, I break down everything you need to know in my Pinterest Ad Strategy Course. In just 90 minutes, I’ll walk you through exactly how I set up ads that convert, giving you real examples you can apply to your own business, check it out here!

Marketing. Just the word alone can feel overwhelming, right? There’s always something new, always another trend to chase, another algorithm to figure out. And if you’re anything like me, you’ve probably wondered, Do I really need to do all of this?

Here’s the truth: It’s not about doing everything—it’s about doing the right things. And often, the right things aren’t flashy. They aren’t loud. They aren’t even the things you see plastered all over social media. The magic? It’s in the small, quiet actions that compound over time and create real, lasting results in your business.

The Power of Small, Quiet Actions

We’ve been conditioned to think that success comes from going big, working harder, hustling longer. But here’s what I’ve learned after over a decade in business: Sustainable growth comes from consistency, not chaos. It comes from intentional, quiet steps taken over time—steps that don’t burn you out but instead build a foundation for long-term success.

Think about some of the most powerful marketing strategies: word-of-mouth, strong client relationships, a clear brand message. These aren’t things you “launch” in one day. They grow from small, intentional actions—like sending a heartfelt email to your audience, responding personally to a DM, or simply showing up with valuable content week after week.

The question is: What small, quiet actions are you taking today that will lead to big results tomorrow?

Small Actions That Have a Big Impact

Now, let’s get practical. What are the small but mighty moves you can make in your marketing? Here are a few that I swear by:

1. Writing Personalized Emails

You don’t need a massive email list to make an impact. What you do need is connection. Instead of just blasting out promotional emails, try writing like you’re talking to a friend. Share a personal story, offer something valuable, and invite conversation. That one email could be the thing that turns a reader into a loyal customer.

Recently, I added a Sunday series to my newsletter workflow where I check in on Sunday mornings, sharing some personal thoughts with my list. No sales, no pitch—just a cozy way to show up, connect, and offer something real. It’s my way of building relationships that go beyond business, and the responses have been incredible. Sometimes, the smallest, most personal actions create the biggest impact.

2. Engaging in One-on-One Conversations

In a world of automation and bots, personal connection is a marketing superpower. Reply to DMs. Send voice messages. Comment thoughtfully on someone’s post. These small actions make people feel seen, and that builds trust—the foundation of any great brand.

3. Creating Consistent, Valuable Content

Instead of trying to be everywhere all at once, focus on one platform and show up consistently. Maybe it’s a weekly blog, a short-form video series, or a podcast. When you commit to creating value in a way that feels natural to you, you attract the right audience without feeling like you’re constantly chasing visibility.

This year, I made it my focus to consistently blog, and it has transformed my content creation process. Having a structured space to share thoughts, insights, and experiences has made everything else—social media posts, emails, and marketing strategies—so much easier and more focused. Instead of scrambling for content ideas, I now have a steady flow of topics to pull from, reinforcing my brand message and deepening my connection with my audience.

4. Following Up With Past Clients or Customers

Most people focus on attracting new customers, but your best marketing strategy? Serving the people who have already said “yes” to you. A simple follow-up email to a past client can lead to a repeat booking, a referral, or a testimonial that brings in even more clients.

5. Refining Your Message

If you feel like your marketing isn’t landing, it’s not about doing more—it’s about getting clearer. Take time to refine your message so that when someone finds you, they instantly know what you do, who you help, and why it matters. Small tweaks in your messaging can lead to big shifts in how people perceive and connect with your brand.

The Mindset Shift: Less Hustle, More Impact

Here’s the thing: Marketing isn’t about volume—it’s about impact. You don’t have to be the loudest voice in the room to make an impression. You don’t need to do all the things, post all the time, or be everywhere at once. What you do need is to focus on the actions that truly move the needle.

So, instead of asking, What else should I be doing? try asking:

• What small action can I take today that will build long-term trust?
• How can I connect with one person in a meaningful way?
• What message do I need to clarify to make my marketing more effective?

Marketing isn’t about the rush—it’s about the ripple effect. Small, quiet actions create movements.

Now, I want to hear from you: What’s one small, quiet action you can take today that will set your marketing in motion? Maybe it’s sending an email, replying to a comment, or brainstorming a content series that excites you. Whatever it is, start there.

Because the real secret to big marketing results? It’s not the loudest strategy. It’s the most consistent one.

There’s a voice inside my head. Maybe you’ve heard it too. It whispers when I sit down to work, when I put myself out there, when I take on something new. Who do you think you are? It doesn’t come in screaming, doesn’t demand to be heard. Instead, it lingers—persistent, nagging, a quiet undercurrent beneath even my biggest moments. It asks if I’m capable, if I’m worthy, if I’m allowed to take up space in the world I’m building.

For a long time, I believed that voice. I thought success belonged to other people—the ones who had it all figured out, who stayed in their lane, who didn’t dare to want too much. And I wanted too much. I wanted to be a stay-at-home mom and a business owner. I wanted to homeschool my kids and build something of my own. I wanted the freedom to pivot, to create, to explore all the pieces of who I am. And for years, I fought the idea that I was asking for more than I deserved.

The Lie We’ve Been Told

From the moment we start dreaming, the world has opinions. We’re told to pick one thing. To stay focused. To specialize, niche down, master a single craft. To choose between motherhood and ambition, between creativity and structure, between dreaming and doing.

I was told, over and over again, that I had to choose. That doing too much would make me look scattered. That I’d never be taken seriously if I split my attention. That I couldn’t have the life I wanted because it simply wasn’t practical. And for a while, I let those voices win. I doubted myself. I played small. I kept parts of me hidden, convinced that if I let them all exist at once, I would be too much for people.

But here’s what I know now: That voice—the one that says we can’t do it all—is lying to us.

Owning Every Piece of Who I Am

My business is an extension of me. Every piece of it. From the Lightroom presets I’ve designed for photographers to the content creation tools I’ve built for entrepreneurs to the ad strategies I’ve taught to small business owners—every single thing I create holds a part of me. And the truth is, I couldn’t imagine doing just one thing for the rest of my life. The thought of choosing only one piece of me to bring to the world feels suffocating.

I thrive in the space between structure and spontaneity, between business and home life, between creativity and strategy. I love switching gears, embracing my multi-passionate heart, and giving myself permission to do what feels right rather than what’s expected.

But getting here took work. It required shifting my mindset from who do you think you are to do all of this? to I deserve to create a life that feels right for me.

Letting Go of Guilt

I had to let go of the guilt that came with loving my work. The guilt of wanting to create something for myself. The guilt of enjoying my kids and my career. The guilt of chasing big dreams while also holding space for my family.

I had to remind myself that it’s okay to want a full life. That I don’t have to shrink to make other people comfortable. That just because the world tells us to choose doesn’t mean we have to listen.

So, I made a choice. To embrace the both. To be an active, present mom and an ambitious, creative entrepreneur. To build sofa forts in the morning and write email sequences in the afternoon. To homeschool my kids and build a thriving business. To squeeze work into the pockets of my day and trust that even when it feels chaotic, I am exactly where I’m supposed to be.

What I Want You to Know

We live in a world where people will always tell you what you can’t do. That your dreams are too big, that your ambitions are too scattered, that your goals are unrealistic. That voice in your head—the one asking who do you think you are?—it’s only echoing what you’ve been told. But here’s what I want you to hear instead:

You are allowed to want what you want. You are allowed to build the life that feels right for you. You are allowed to be passionate, multi-passionate, ambitious, and deeply present all at once.

You do not need to choose between motherhood and entrepreneurship. Between passion and practicality. Between creativity and stability. You are allowed to have it all, in the way that makes sense for you.

So the next time that voice creeps in, telling you you’re not good enough, not capable enough, not allowed to do what you dream of—quiet it. Replace it with the truth: You are already enough. You always have been, even on the days when you doubt it, even in the moments when you question your path. Your worth isn’t tied to how much you accomplish or how seamlessly you juggle it all. It exists simply because you do. And because you are here, you owe it to yourself to go after the life you dream of. Not the life others expect of you, not the life that feels safest, but the one that makes you excited to wake up every morning. The one that fills your soul with purpose and possibility.

Content Prompt: Ever wonder what it’s really like to work with [your business]? Here’s what you can expect: [specific steps or benefits]. It’s all about making [specific goal] feel doable and exciting. Let’s get started!

Copywriting Formula: Clarity and Simplicity

You know that feeling when you want to invest in something that could make your life easier, but you’re stuck wondering if it’s really going to deliver? Your audience feels that too. That hesitation, that little bit of doubt—that’s what keeps people from taking action.

That’s why the Clarity and Simplicity formula is so powerful. It removes the uncertainty, gives potential clients a crystal-clear picture of what working with you looks like, and makes their decision effortless. No surprises, no confusion—just confidence that they’re making the right move.

Here’s how it works:

1. Set the stage. Start by calling out the uncertainty your audience might feel about working with you.
2. Break it down. Outline the key steps, benefits, or milestones they’ll experience.
3. Make it feel easy. Show them how your process makes achieving their goals simple and exciting.
4. Call to action. End with a clear, inviting next step.

Why it works: People are more likely to invest in something when they know exactly what to expect. This formula removes doubt and builds trust—making it easier for your audience to say yes with confidence.

Wordsmith Instructions

Write a [blog, newsletter, social media] post that outlines what clients can expect when they work with me. Break it down into clear steps or benefits, use a friendly tone, and end with a CTA that encourages readers to take the first step.

New to Wordsmith? Here’s the deal—Wordsmith helps you take content prompts like this one and turn them into polished, on-brand content in seconds. Whether you need a blog post, a newsletter, or social media captions, Wordsmith does the heavy lifting so you can focus on running your business.

How to Use This Prompt

Here’s how to make the “Here’s What to Expect” prompt work for you:

1. Think about your process. What happens from the moment a client reaches out to the final result?
2. Simplify it. Break it into 3-5 key steps or benefits that are easy to follow.
3. Make it feel exciting. Help your audience see themselves going through this journey and experiencing success.
4. Wrap it up with an invitation. Let them know exactly how they can take the next step.

Information Needed About Your Business

To make this prompt work, focus on these key details:

• What’s the first step when someone works with you?
• What milestones do they experience along the way?
• How does your process make things easier, faster, or more enjoyable for them?
• What’s the final transformation they walk away with?
• What’s their next step if they’re ready to start?

When you lay this out clearly, your audience will know what to expect—and they’ll be excited to take action.

Example Post Using This Prompt

Ever feel like content creation is just one big guessing game?
You’re not alone. One of the biggest struggles business owners face is knowing what to say and how to say it in a way that actually connects with their audience. That’s exactly why I created Wordsmith—to take those big ideas in your head and turn them into strategic, done-for-you content without the stress.

Instead of staring at a blank screen, wondering what to post, Wordsmith hands you a clear plan. It starts with a content prompt—something designed to spark ideas and help you create messaging that truly resonates. From there, you add in your business details, making the content feel completely you. Then, with a click, Wordsmith turns that one idea into a fully fleshed-out blog post, a compelling newsletter, and engaging social media captions—all aligned with your brand’s voice.

This isn’t just about saving time (although, let’s be real, that’s a huge perk). It’s about removing the stress of content creation entirely. No more second-guessing. No more wasted hours trying to come up with something clever to say. Just high-quality, strategic content that helps you show up confidently and consistently.

Because when you’re not stuck wondering what to say, you actually start enjoying the process. You show up more. You connect more. And your audience? They notice.

You don’t have to do content creation the hard way. Let Wordsmith help you show up consistently, strategically, and with ease. Sign up today and make content creation the easiest part of your business.

This is the moment we’ve been working toward for months—and it’s finally here! We’re beyond excited to introduce Wordsmith Version 3.0, the biggest and most exciting update we’ve ever launched. We’ve completely reimagined the dashboard, refined the user experience, and laid the foundation for even bigger things coming this year. Whether you’re a longtime Wordsmith user or just hearing about us for the first time, this is the best version of Wordsmith we’ve ever built—and we can’t wait for you to see it.

What’s New in Wordsmith 3.0?

A Complete Dashboard Redesign – A sleek, intuitive interface that makes content creation easier than ever. Say goodbye to clunky navigation and hello to a seamless, beautifully designed experience.

We also want to give a special shoutout to Caleb Porzio, who built an incredible UI component library that has truly changed the way we work. His work has made such an impact—not just on Wordsmith, but on how my husband (who’s the developer behind all these big projects) and I collaborate.

AI-Powered Personalized Content – You asked, and we delivered! Now, you can generate custom, on-brand content directly from your dashboard—whether you need short captions, medium-length posts, or full long-form content. It’s all possible.

Your Favorite Content Library—Still Here & Better Than Ever – Our massive library of grab-and-go captions is staying put because we know how much you love it. But now, Wordsmith is more than just a content bank—it’s your personal writing assistant.

More Features Coming Soon – This update isn’t just a glow-up—it’s the foundation for some game-changing new features we’ll be rolling out throughout the year. Trust us, you’re going to love what’s coming next!

Custom Writing Styles—Because Your Voice Matters

We knew when we made the big decision to go to the dark side (aka add AI into the mix) we would only do it if we could get it to generate authentic, real-sounding content. After a lot of trial and error, we finally did it. Not only do you get access to nine carefully crafted writing styles, but you can even take our quiz to create your very own custom writing style inside Wordsmith.

This means your content doesn’t just sound human—it sounds like you.

Whether you’re crafting social media posts, blog content, or email sequences, Wordsmith adapts to your brand’s unique voice and tone, making content creation feel effortless and aligned with your messaging.

If you’ve ever struggled with your content sounding robotic or generic when you use AI, we promise—this will blow you away.

A Special Thank You to Our Amazing Community

If you’ve ever sent us feedback, requested a feature, or shared your experience using Wordsmith—thank you. Your insights have helped shape this update, and we are so grateful to be building a tool that truly helps passionate entrepreneurs like you. This isn’t just our vision—it’s yours too.

Free Trials Are Back!

We heard you loud and clear: you wanted a chance to test out Wordsmith before committing, and we’re making that happen. Starting today, you can sign up for a 7-day free trial and get instant access to everything Wordsmith has to offer. Yep, all of it—AI content generation, the entire content library, and our brand-new dashboard.

No commitment—just a chance to dive into Wordsmith and see why over 11,000 passionate entrepreneurs have already made it their go-to content creation tool.

Sign up for your free trial now!

Important Pricing Update

With all these major improvements, Wordsmith is evolving—and so is our pricing. On March 9th, our subscription price will increase from $9.95 to $20/month. But here’s the good news: if you sign up now, you’ll be locked in at the current price forever. Yep, no matter how many new features we add, your price won’t change.

Version 3 is a huge milestone for us, but we’re just getting started. This year, we have even more updates, new tools, and exciting features planned to make Wordsmith the ultimate content creation platform for entrepreneurs.

So, what are you waiting for? Dive into Wordsmith 3.0, explore the new features, and experience content creation the way it should be—effortless, fun, and totally on-brand.

Your words. Your voice. Just better.

Try Wordsmith 3 for free today!

Imagine waking up tomorrow morning with a sense of clarity and ease. Your content strategy for the week is already laid out for you—this week, next week, six months from now, even two years into the future. A real content strategy that you can follow, designed to take the stress out of planning and allow you to focus on what truly matters.

You know exactly what needs to be created, and instead of feeling overwhelmed, you dive right in, crafting each piece with intention. Your social media posts, your blog, your emails—strategically crafted, beautifully written, and ready to go. No more staring at a blank screen, no more scrambling at the last minute. Just seamless, stress-free content that feels perfectly you and connects with your audience in all the right ways.

Sounds like a dream, doesn’t it? But what if I told you this could be your reality with a tool like Wordsmith?

For so many entrepreneurs, content creation is a struggle. It’s that never-ending task that always seems to take way longer than it should. The pressure to constantly come up with fresh ideas, craft compelling captions, and show up consistently can be exhausting. And let’s not even start on the frustration of pouring your heart into a post only to hear crickets in response.

I get it—because I’ve been there too. But here’s the good news: It doesn’t have to be this way.

What If Content Creation Was the Easiest Part of Running Your Business?

Imagine logging into a dashboard that already knows your brand voice, your style, and the heart behind your business. A tool that delivers fresh, customized content ideas tailored to your business, complete with captions, blog posts, and newseltters—all designed to engage your audience and build real connections.

No more second-guessing what to post. No more wasting hours trying to write the perfect caption. No more feeling like you have to reinvent the wheel every time you create content.

This Is Exactly Why I Created Wordsmith

I’ve always been passionate about writing, but I struggled when it came to short-form social media content. I built Wordsmith to connect and tie together social media, blog content, and newsletters—creating a tool that brings strategy and creativity together seamlessly. I took my strategic planning mindset and paired it with my love for writing, developing a powerhouse tool designed to help entrepreneurs like you. Wordsmith takes the guesswork out of showing up online and replaces it with clarity, confidence, and ease.

Get Personalized Content – Wordsmith adapts to your business, so your content feels like you wrote it yourself—without spending hours behind the screen. It learns your brand voice, your style, and the nuances of your messaging so that everything you publish feels aligned and authentic. This isn’t cookie-cutter content—it’s your content, made effortless.

Never Wonder What to Post Again – The frustration of staring at a blank screen? Gone. Wordsmith provides you with fresh, relevant, and engaging ideas at the click of a button, so you always have something valuable to share. Whether you need a social post, an email, or a blog topic, it’s there waiting for you.

Write in Minutes, Not Hours – Imagine getting a full blog post, a week’s worth of Instagram captions, or a polished email sequence done in minutes. That’s what Wordsmith does. It streamlines the content creation process so you can focus on the parts of your business that truly need your attention.

Stay Consistent, Stress-Free – We all know consistency is key, but actually sticking to a content plan can be exhausting (especially when you don’t know what to talk about). Wordsmith ensures that your content is planned, structured, and aligned with your brand’s goals, so you can maintain consistency without the stress.

Feels Like Your Favorite Co-Worker – As entrepreneurs, we wear all the hats and get little help in running our businesses. Wordsmith is like the most amazing co-worker—one that understands what you do, supports you in creating, and makes sure your content reflects you. It’s the reliable content partner you didn’t know you needed, helping you to finally show up with confidence and ease.

Crafting Content That Sounds Like You

One of the biggest things we focused on perfecting? Making sure your content doesn’t sound like a robot, but actually sounds like you.

Because here’s the truth—your brand is unique. Your voice matters. And whether you’re writing for social media, your blog, or a newsletter, you should be able to create content that feels authentic to who you are.

That’s why Wordsmith’s writing styles were designed to help you mimic your personal content creation process. As someone who loves to write, I built Wordsmith to follow my own workflow—one that helps capture your personality, your message, and your passion, all while cutting the time it takes to create content in half.

Content Creation That Feels Effortless

Imagine waking up every day knowing that your content is already working for you. That instead of stressing about what to post, you can focus on what truly matters—serving your clients, growing your business, and creating the life you’ve been dreaming of.

Picture yourself confidently hitting “publish” on a post that sparks real engagement. Imagine your inbox filling up with responses to an email that truly resonates. Think about how freeing it would feel to know that your content strategy isn’t just working—it’s thriving.

That’s the kind of transformation Wordsmith makes possible. It’s not just about creating content—it’s about creating impact. It’s about reclaiming your time. It’s about showing up in a way that feels authentic, strategic, and totally effortless.

You don’t have to keep struggling with content creation. You don’t have to spend another week, another month, or another year stuck in the cycle of inconsistency and overwhelm.

This is your chance to change the way you create content forever.

And the best part? You can try it for free.

Sign up for Wordsmith today and experience effortless content creation for yourself.

Your future business—the one where content creation is simple, stress-free, and actually fun—is waiting. And it starts with this one simple step.

There was a time when my life was an open book. When every milestone, every messy, beautiful moment of motherhood, and every behind-the-scenes detail of my business felt like something I should be sharing online. After all, isn’t that how we connect? By letting people in, by showing them the real and the raw?

But over the years, I started questioning how much of my life I really wanted to put on display. What parts were mine to share, and what parts deserved to be kept sacred? More importantly, I began to feel the weight of an unspoken pressure—the pressure to share it all.

The Unspoken Expectation to Let People In

In the world of online business and social media, we’re told that transparency is key. That the more we share, the more relatable we become. And honestly? There’s a lot of truth to that. I’ve always been drawn to creators who share candidly, who make you feel like you’re sitting across from them with a warm cup of coffee, chatting about life and business.

But somewhere along the way, I started to wonder—where do we draw the line between connection and overexposure? At what point does sharing shift from feeling empowering to feeling like an invasion of our own privacy?

For me, that realization hit hardest when it came to my children. Especially as they grew older and more aware.

Why My Kids Aren’t Part of My Brand

Motherhood is a huge part of my life. It has shaped me in ways I never expected, and it influences how I run my business every single day. But when it comes to what I share online, I’ve made an intentional choice: my kids are not part of my content online.

Here’s why:

Their privacy comes first. They didn’t choose to have their lives shared online, and I want to give them the space to grow up without a digital footprint they had no say in creating.

Motherhood is part of me, but it’s not my whole business. I can share about my experiences as a mother without making my children the focus of my content.

I want to be present in real life, not just for the content. When I stopped documenting everything, I found myself actually living in the moment instead of thinking about how to share it.

My social presence is about my life and work. I try to make it a reflection of who I am as an individual rather than centering it around my children. If my kids grow up and choose to use social media, that will be their decision to make, not mine to impose upon them now.

My Journey from Photographer to Business Owner

Before I built this business, I was a photographer. My love for photography was deeply rooted in motherhood—it was how I documented the fleeting moments, the quiet details, and the stories I never wanted to forget. Becoming a mother made me want to hold onto everything, to freeze time in a way that felt permanent. It also made me want to share that beauty with others, which led me to photography as a profession.

But as the years passed, I became increasingly aware of the security concerns of sharing too much online. I saw stories of digital privacy breaches, of images being used without permission, of families unknowingly giving up control over their personal lives. And that awareness made me pause.

I realized that, as much as I loved documenting my life, the best parts of it were the ones I wanted to keep private. My marriage. My four children. The small, sacred moments that made up the heart of my world. These weren’t things I wanted to turn into content—they were things I wanted to cherish, away from the spotlight.

Finding Balance as a Business Owner and Mother

Now, as both a business owner and a mother, I am constantly trying to find that balance between sharing enough to connect with my audience and keeping the most precious parts of my life private. It’s not always easy. There are moments when I second-guess myself, wondering if I should be sharing more. If my audience needs to see more of my life to truly relate to me. But I also recognize that it’s not all black and white—what feels right today might evolve over time. The boundaries I have now may shift as my perspective changes, and that’s okay. It’s less about rigid rules and more about being aware of what I share online, particularly when it comes to my children. The more I navigate this space, the more I understand that balance isn’t about perfection, but about making intentional choices that align with my values.

I also recognize that my choice isn’t the right one for everyone. Some business owners feel comfortable sharing their families online, and that’s okay. We all get to decide what feels right for us. For me, it means showing up in my business while making an active choice to protect my children’s privacy.

How to Build an Authentic Brand Without Oversharing

If you’re a business owner struggling with how much to share online, know that you can build a strong, engaged brand without putting your entire life on display. Here’s what’s helped me:

Share your perspective, not your entire life. You can talk about your experiences, your lessons, and your journey without revealing deeply personal details.

Set boundaries that feel right for you. Maybe you’re comfortable sharing certain aspects of your life but not others. Define what’s off-limits and stick to it.

Lean into storytelling. You don’t have to share everything to create a real connection. It’s about how you tell your story, not how much of it you reveal. Getting creative with the type of photos you share can also make a difference. Faceless content, candid shots, and unique angles allow you to share visual moments without revealing too much. It’s possible to create meaningful imagery that represents your life and work while still maintaining boundaries that feel comfortable for you.

Focus on value-driven content. Your audience follows you for a reason—whether it’s insights, inspiration, or guidance. They don’t need to know every detail of your life to feel connected to you.

The Freedom of Choosing What Feels Right

I used to worry that I wasn’t sharing enough. Now, I know that I’m sharing what feels right. I show up in a way that aligns with my values, keeps my family safe, and still allows me to connect with my audience in a meaningful way.

The truth is, what feels right for me may not be what’s right for someone else—and that’s okay. We each get to make that choice. For me, that choice means being able to share my personal life without needing to post about my marriage or my children. The best parts of my life are kept just for us.

If you’ve ever struggled with the balance of sharing and privacy as an entrepreneur, just know—you don’t have to share it all to be authentic. You get to decide what feels good, what aligns with your values, and what works for you.

I used to believe that if I just followed the latest trends, my marketing would magically fall into place. That if I jumped on the latest viral sounds, participated in every trending challenge, and crafted my content to match what the algorithm wanted, I’d finally see the results I was chasing. But after years of playing that game—posting, adjusting, and constantly feeling behind—I realized something big:

Trends come and go. But your brand? It deserves a strategy that feels timeless.

Before I took a whole year off from social media, marketing felt like a never-ending to-do list. There was always something new to keep up with. A new format. A new platform. A new strategy that someone swore was the “game-changer.”

But when I stepped away, something beautiful happened—I realized that my business was going to be just fine without it.

That realization changed everything.

Why Chasing Trends Isn’t a Marketing Strategy

When I look back on my time before stepping away from social media, I see just how much I was creating for the platform instead of creating for my business. I wasn’t focusing on what actually worked for me—I was focusing on what was working for everyone else.

And that’s where so many entrepreneurs get stuck.

Trends give the illusion that if we just hop on board at the right time, our business will explode. But here’s the truth: chasing trends is like running on a treadmill—you’re constantly moving, but you’re not actually getting anywhere. Sure, you might get a quick spike in engagement, but what happens when that trend fades? You’re left scrambling to find the next big thing, repeating the cycle over and over again.

The biggest shift happened when I stopped looking at trends as a strategy and started looking at them as tools—things I could use occasionally, but not things I needed to depend on for success. And when I made that change, I found myself creating content that actually felt good, content that didn’t feel forced or rushed, but instead felt aligned with the vision I had for my business.

How I Built a Marketing Plan That Felt Like Me

When I took a full year off social media, I didn’t stop marketing—I just started doing it differently.

Instead of spending hours trying to craft posts that would perform well on social media, I asked myself a different question: What kind of marketing actually makes sense for me?

I thought about the parts of my business that were already working and leaned into them even harder. I wrote longer-form content because I love writing, and I knew that my best clients were the ones who took the time to read my words. I doubled down on my email list because I wanted a direct connection with my audience—one that didn’t disappear because of an algorithm change. I focused on SEO and Pinterest because I wanted my content to work for me for months, even years, instead of fading away in 24 hours.

And it worked. The more I leaned into the strategies that actually aligned with my strengths, the easier marketing became. I didn’t feel the pressure to keep up with trends because I was building something that would last beyond them.

How to Build an Authentic Marketing Plan That Works for YOU

If you’ve ever felt drained by trying to keep up with the latest marketing trends, I want you to know that you don’t have to. There’s another way. A way that feels lighter, more aligned, and most importantly—more sustainable.

1. Ask Yourself What You Actually Enjoy Creating

Marketing is only effective if you actually do it consistently. And consistency is impossible when you’re forcing yourself to create content you don’t enjoy.

So take a step back and think about what comes naturally to you. Do you love writing? Start a blog or a weekly newsletter. Do you enjoy talking? Maybe a podcast or video content is the way to go. Does storytelling excite you? Focus on platforms that allow for deep, meaningful connection, like long-form captions or email sequences.

Marketing doesn’t have to be about squeezing yourself into a box that doesn’t fit. It should feel like an extension of who you are.

2. Focus on Long-Term Visibility, Not Just Quick Wins

One of the biggest lessons I learned when I stepped away from social media was how much more powerful long-term visibility is compared to short-lived engagement. When you create content that is built to last—like SEO-optimized blog posts, evergreen email sequences, or Pinterest-friendly content—you’re setting yourself up for marketing that continues working for you long after you hit publish.

Instead of constantly feeling like you have to churn out more and more content just to stay relevant, imagine creating something once and having it bring in new leads for months or even years. That’s the power of long-term marketing.

3. Show Up for the People Already Here

One of the biggest marketing myths is that you always need to be chasing more—more followers, more engagement, more views. But here’s the thing: the people who are already following you? They are the ones who are most likely to buy from you.

Instead of focusing all your energy on trying to attract new people, what if you poured that same energy into nurturing the ones who are already here? Reply to their emails, engage with them in your DMs, send them valuable content that makes them feel seen. The strongest businesses aren’t built on a massive audience—they’re built on deep connections with the right people.

4. Ditch the Need for Virality

For years, I thought that if I could just create one viral post, everything in my business would change. But do you know what I realized? Virality isn’t a business strategy—it’s luck.

Going viral might get you a surge of new followers, but if those people aren’t your ideal clients, it won’t translate to actual business growth. Instead of chasing viral moments, focus on consistent, intentional growth—because that’s what leads to sustainable success.

Stop Playing a Game You Don’t Even Want to Win

Looking back, I realize how much time I wasted trying to “win” at social media when I didn’t even want to play the game.

Now? I create what I want, when I want, in a way that feels authentic and sustainable.

And that’s the secret—marketing doesn’t have to feel exhausting. You get to build a strategy that fits your business, not what’s trending. So let this be your permission slip to stop chasing every new thing and start creating a marketing plan that actually feels good.

Because at the end of the day? Trends fade. But your business is here to stay.

Content Prompt: I know firsthand how tough it is to build [specific result] on your own—I’ve been in those shoes, trying to piece it all together. That’s exactly why I created [your service/product]—so you don’t have to go at it alone. Let’s make this easier, together.

Copywriting Formula: Relatable Empathy

This one? It’s personal. The Relatable Empathy formula is the one I keep coming back to, over and over again. Why? Because every product, every offer, every single thing I’ve ever created has come from a place of knowing the struggle firsthand.

I don’t have to sell what I create—I simply share the story behind why I built it. Because I get it. And I know you do, too.

Here’s how it works:

1. Share your experience. Open up about the challenges you faced before creating your service or product.
2. Offer the solution. Introduce your service as the thing that changed everything.
3. Make it about them. Show your audience how they can get the same transformation.
4. Call to action. Invite them to take the next step with you instead of trying to do it alone.

Why it works: When people see themselves in your story, they trust you. You’re not just another business owner trying to make a sale; you’re someone who understands and is here to help. And that? That’s everything.

Wordsmith Instructions

Write a [social media, blog, newsletter] that shares a personal story about why I created my service. Highlight the struggles I experienced, how my service solves those issues, and include a CTA inviting readers to partner with me.

New to Wordsmith? Here’s the deal—Wordsmith helps you take content prompts like this one and turn them into polished, on-brand content in seconds. Whether you need a blog post, a newsletter, or social media captions, Wordsmith does the heavy lifting so you can focus on running your business.

How to Use This Prompt

Here’s how to bring the “Stop Doing It Alone” prompt to life:

1. Be real. What was your biggest struggle before you created your service?
2. Show the turning point. What changed? What led you to create this solution?
3. Make it about them. How can your audience relate? What will this service change for them?
4. Invite them in. Let them know they don’t have to do it alone anymore.

Information Needed About Your Business

To make this prompt powerful, focus on these key details:

• What struggle led you to create your service?
• What was missing when you were figuring it out on your own?
• How does your service provide the solution you wish you had?
• How does it feel to finally have that problem solved?
• What’s the next step your audience should take?

Once you have these answers, your post will feel real, relatable, and genuine. And that’s the kind of content that builds trust and gets people saying yes.

Example Post Using This Prompt

I wish something like this had existed when I started.

I remember sitting at my desk, feeling completely overwhelmed. I knew I needed to show up online, market my business, and create content that actually connected with my audience. But where was I supposed to start? What was I even supposed to say?

So I did what most of us do—I tried to figure it out alone. I wasted hours second-guessing every post, staring at blank screens, and feeling like I was always behind. And let me tell you, that wasn’t working.

That’s why I created Wordsmith. Because I know what it’s like to feel stuck, and I never want another business owner to feel that way. When I built Wordsmith, I set out to create something that would help me with content creation—captions that were ready to go, ideas I could use so I never had to sit at my desk wondering what to say. But as I built it, I realized it was about so much more. I learned how to create a strategy that makes content creation easier for business owners, helping them show up with confidence instead of uncertainty.

Today, creating content is one of my favorite parts of my business. And the best part? I get to share that with others who feel stuck, who just need a little help, and who are so ready to show up for their audience in a way that finally feels easy and aligned.

I built this for me—but I also built it for you.

You don’t have to do it alone. I built Wordsmith for people just like you—so you can create with confidence and finally feel excited about showing up online. Sign up today and let’s make content creation feel effortless again.