If you’ve ever felt exhausted trying to keep up with social media trends just to stay visible, let me introduce you to one of the BEST platform for passive sales: Pinterest. Unlike Instagram, where your posts disappear into the void within a day (or even hours), Pinterest works differently.

It’s not a social platform like most everything thinks—it’s a search engine. That means the content you post today has the power to bring in sales weeks, months, even years down the line.

And that, my friend, is the kind of marketing I can get behind.

How Pinterest Works Differently From Social Media

Most social media platforms are designed to keep people engaged on the platform itself—endless scrolling, short-lived posts, and constantly shifting algorithms. Pinterest, on the other hand, is designed to send people off the platform to find what they’re looking for.

Think of it like this:

• Instagram = Content disappears fast. You have to keep posting to stay relevant.
• Pinterest = Content builds over time. One pin can send traffic to your site for years.

Why Pinterest Is Perfect for Passive Sales

Here’s the magic of Pinterest—it connects buyers to your business at the exact moment they’re looking for a solution.

Think about how people use Pinterest. They’re searching for inspiration, ideas, and things to buy. Whether it’s a Lightroom preset, an online course, or a physical product, they’re already in the mindset to take action.

This is why Pinterest drives some of the highest-converting traffic compared to other platforms. People aren’t just scrolling mindlessly; they’re searching with intent—and when your product pops up as the solution? That’s when the magic happens.

How I Use Pinterest to Make Passive Sales

Step 1: Optimize Your Website for Pinterest Traffic

Before you even start pinning, make sure your website is ready to convert visitors into customers.

• Create clear landing pages for your products, services, or freebies.
• Have an email opt-in to capture leads from Pinterest traffic.
• Use strong CTAs (calls to action) that guide visitors toward making a purchase.

Step 2: Create Pins That Drive Clicks

Pinterest is a visual platform, so your pins need to be eye-catching and click-worthy.

Here’s what works for me:

• Bold, easy-to-read text overlays.
• Text heavy pins (My audience loves these kinds of pins!)
• High-quality images that stand out in the feed.
• Vertical (2:3 ratio) graphics for better visibility.
• Clear descriptions that include relevant keywords.

At the bottom of this blog post, you’ll see four Pinterest pins I designed for this article. I built this into my site using Showit, so I don’t have to waste time designing new graphics from scratch. I simply screenshot them and upload them to Pinterest!

Step 3: Pin Consistently

Unlike social media, where you have to post multiple times a day to stay relevant, Pinterest rewards consistency over time.

→ Pin 5-10 times per day (mixing your own content with curated content).
→ Work Pinterest into your workflow. With every article I write, it gets pinned to Pinterest. Since I publish multiple articles a week, I am constantly creating new pins.
→ Keep your boards organized and niche-specific. Content that’s not relevant to my work, I put into secret boards.

Step 4: Run Pinterest Ads for Passive Sales

This is where things get exciting. If you really want to scale your passive income, Pinterest ads are a game-changer.

I’ve personally scaled my business using Pinterest ads without relying on social media. My best-performing ads have been running for over two years with no changes—and they’re still bringing in daily sales.

If you’re curious about how to set up Pinterest ads the right way, I teach my exact system in my Pinterest Ad Strategy Course. It’s a 90-minute training that walks you through how to set up high-converting ads, target the right audience, and get sales on autopilot.

Check it out here: Pinterest Ad Strategy Course

Final Thoughts: Why Pinterest Should Be Part of Your Marketing Strategy

If you’re tired of constantly having to show up, create, and post on social media just to stay visible, Pinterest is your answer.

It’s a long-term marketing strategy that helps you attract customers without the burnout. Once your pins are out there, they keep working for you—bringing in traffic, leads, and passive sales without the constant effort.

Using Pinterest organically is a great start to get some traction, but if you’re ready to speed up the process even faster, my Pinterest Ad Strategy Course is here to show you exactly how to do it. I break down the entire system step-by-step so you can start running profitable ads with confidence.

If you had told me years ago that SEO would become one of my favorite parts of my marketing strategy, I probably wouldn’t have believed you. Like so many entrepreneurs, I thought social media was the way to grow. I spent hours creating content, chasing trends, and trying to keep up with ever-changing algorithms—all in the hopes that my next post would reach the right people.

But then I started paying attention to something different: search engines. I realized that while social media posts disappear within hours or days, a well-written blog post, optimized for SEO, could bring me consistent traffic for years.

Now? Thousands of people find my business every single month—without me having to post on social media every day. And I’m going to show you exactly how you can do the same.

Why SEO Works (Even If You Don’t Have a Big Audience)

One of the biggest myths I believed early on was that I needed a huge following to make an impact. But the truth is, SEO works for everyone, no matter the size of your audience. Why? Because when people search for something on Google or Pinterest, they’re already interested in that topic.

They’re looking for solutions—which means they’re way more likely to become your next customer.

Here’s the beauty of SEO:

• It’s not about being popular—it’s about being searchable.
• It works 24/7, even when you’re not online.
• You create content once, and it keeps bringing in leads for months (or even years).

Unlike social media, where your content disappears into the void, SEO helps people find you exactly when they need you.

How I Use SEO to Attract Thousands of Visitors Every Month

I didn’t wake up one day magically ranking on Google. I had to be intentional about my strategy. Here’s exactly what I did to make SEO work for me—and what you can do too.

Step 1: Create Content That Solves a Problem

Think about your ideal client or customer. What are they struggling with? What questions are they asking? What solutions are they looking for?

Before I write anything, I always start by brainstorming content ideas that directly help my audience. Some of my best-performing articles are based on real questions I’ve been asked over and over again.

💡 Action step: Make a list of 10–15 common questions or problems your audience has. These will become the foundation of your SEO strategy.

Step 2: Use the Right Keywords

Keywords are what help people find you on Google. They’re the words and phrases people type into search engines when looking for something specific.

For example, if someone is searching for “how to write better Instagram captions,” I want my content to include that exact phrase so Google knows my article is relevant.

💡 Action step: Use a free tool like Google’s Keyword Planner to find keywords your audience is searching for. Then, include those keywords naturally in your blog posts, headlines, and descriptions.

Step 3: Optimize Blog Posts for Search

It’s not just about writing a great blog post—you also need to format it in a way that Google loves. Here’s how I do it:

• Use clear, keyword-rich headlines (like the one at the top of this article!)
• Break up your content with subheadings and bullet points to make it easy to read
• Include internal links to other relevant blog posts or pages on your site
• Write a strong meta description (the short summary that appears in Google search results)

💡 Action step: Go back through your existing blog posts and optimize them using these tips.

Step 4: Use Pinterest for Extra SEO Power

A lot of people forget that Pinterest is a search engine too. It’s not just a social media platform—it’s a powerful way to get long-term traffic to your site.

Every time I publish a new blog post, I create 4 Pinterest pins for it. That means more chances for people to find my content and click through to my website. And the best part? Those pins can keep driving traffic for years.

💡 Action step: Start using Pinterest as part of your SEO strategy. Create multiple pins for your blog posts and link them back to your website. If you scroll all the way to the bottom of this article on my site, you’ll see the 4 pins I design for every article. I built this into my site using Showit, which means I don’t have to waste time designing pins—I just take a quick screenshot of these 4 images and use them as my Pinterest pins.

Step 5: Build an Email List from Your SEO Traffic

Getting traffic to your website is great—but what happens next? I use SEO not just to attract visitors, but to turn them into subscribers and customers.

Every blog post I write includes an invitation to join my email list, where I share exclusive tips, content, and offers. That way, when people find me through search, they don’t just leave—they become part of my community.

💡 Action step: Add a simple email opt-in to your blog posts. Offer a free resource (like a guide or checklist) in exchange for their email.

What SEO Has Done for My Business

Since focusing on SEO, here’s what’s changed:

→ I no longer stress about social media algorithms. SEO brings in consistent traffic, no matter what’s trending.

→ My website gets discovered by thousands of new people every month. And I don’t have to “go viral” to make it happen.

→ I get sales and email subscribers on autopilot. People find my content, read it, and sign up without me having to be online 24/7.

And the best part? SEO keeps working long after I hit publish.

If you’ve been relying only on social media to grow your business, let this be your reminder: there’s a better way. SEO allows you to create content once and reap the benefits for months or even years.

So if you’re tired of feeling like you have to hustle just to stay visible, start focusing on SEO. It’s one of the smartest investments you can make for your business.

There’s something about motherhood that rewires you. The moment you hold your child for the first time, a quiet shift happens—you stop being the center of your own world. Your needs become secondary. Your wants take a backseat. And somewhere in between the late-night feedings, the scraped knees, the bedtime stories, and the endless to-do lists, you forget that you, too, deserve care.

You, too, deserve joy.

It’s easy to put yourself last. It’s almost instinctive. You pour your energy into making sure everyone else is okay, often without pausing to ask if you are. You take care of their meals before your own, make sure they have time for hobbies while yours collect dust, encourage them to chase their dreams while yours sit on a shelf, waiting for a “someday” that never quite comes.

But what if you gave yourself permission to go after the things that make you happy?

What if you decided that your needs are just as important as everyone else’s?

The Beauty of Doing Something for Yourself

For me, running a business is one of those things. It’s something I do just for me—a space where I can pour my creativity, my ambition, and my passion into something that is mine. I get to build something that makes me feel accomplished, something that challenges me, something that reminds me I’m not just a mother, but a whole person with dreams, ideas, and goals outside of motherhood. Someone that my kids get to watch every day.

I get to move at my own pace. I get to decide how it fits into my life, not the other way around. And even though I still struggle with guilt from time to time—because, let’s be honest, the guilt never fully disappears—I’ve come to realize that honoring my own happiness makes me a better mom, a better wife, a better version of myself.

This year, I’ve been working on another thing just for me—working out consistently. And while yes, it’s about getting stronger and feeling healthier, it’s also about something deeper. It’s about making the conscious choice to take an hour or two for myself. It’s about proving to myself that I deserve to be a priority in my own life. It’s about reminding myself that I am worthy of the same energy, effort, and love that I pour into everyone else.

And I know I’m not alone in this.

The Guilt That Holds Us Back

Moms struggle with this. We know that taking time for ourselves—whether it’s exercising, reading, painting, or simply sitting in silence—makes us happier, more present, more patient.

We know that when we feel good, we show up better for our families.

And yet, the guilt still creeps in.

It whispers that we’re selfish for wanting time away. It tells us we should be doing something “more productive.” It convinces us that everyone else’s needs should always come first.

But here’s the thing: when we constantly ignore our own needs, we burn out. We become exhausted, resentful, and stretched too thin. And the very people we love the most end up feeling the weight of that.

The irony? Taking time for ourselves isn’t selfish—it’s one of the most selfless things we can do. When we take care of ourselves, we’re able to show up fully. With more joy. More patience. More love. Our kids don’t just need a mother who is present—they need a mother who is fulfilled.

You Deserve This, Too

So this is your reminder: You deserve to go after what makes you happy. You deserve to carve out time for the things that light you up. You deserve to invest in yourself, to dream boldly, to make space for what brings you joy.

It doesn’t have to be big. It doesn’t have to be grand. It just has to be yours.

Maybe it’s a business. Maybe it’s a new hobby. Maybe it’s making space in your day for movement, or creativity, or a quiet cup of coffee before the world wakes up. Whatever it is—let yourself have it. And let go of the guilt that tries to tell you that you don’t deserve it.

Because you do. You always have.

Prompt Text: You deserve to feel confident about [specific area your service improves]. With [your service], you’ll gain [specific benefit] and the tools to keep moving forward. Let’s make confidence your new superpower!

Copywriting Formula: Empowerment

Confidence changes everything. When your audience believes in themselves and the transformation you offer, they take action. The Empowerment formula works by shifting the focus from the problem to the possibility, making it clear that change isn’t just an option—it’s within reach.

This formula is powerful because it speaks directly to your audience’s emotions. Instead of focusing on what they lack, it highlights their potential. It positions your service as the key to unlocking that potential, creating a path that feels achievable rather than overwhelming.

When you empower your audience, you’re not just selling a service—you’re giving them permission to believe in themselves. You’re saying, I see you. I know you’re capable. And I have the tools to help you get there. That kind of messaging builds deep trust and fosters lasting relationships.

By using the Empowerment formula, you help your audience visualize the transformation they want and need. You show them that confidence isn’t something reserved for a select few—it’s something they can cultivate, starting now. And when they feel that shift? That’s when action happens.

Wordsmith Instructions

Write a [blog, social media,newsletter] post that shows how my service helps clients build confidence in a specific area of their life or business. Use encouraging language and include a CTA that invites readers to take the first step.

New to Wordsmith? Here’s the deal—Wordsmith helps you take content prompts like this one and turn them into polished, on-brand content in seconds. Whether you need a blog post, a newsletter, or social media captions, Wordsmith does the heavy lifting so you can focus on running your business. Over 11,000 business owners have signed up to try it and I hope you’ll give it a try too!

How to Use This Prompt

Here’s how to bring the “Step into Confidence” prompt to life:

• Identify the transformation. What specific area do your clients struggle with, and how does your service help?
• Show them what’s possible. Paint a picture of what life looks like after working with you.
• Make it feel real. Use storytelling, testimonials, or personal experience to connect with your audience.
• Invite them to take the leap. End with an empowering CTA that encourages them to take action.

Information Needed About Your Business

To make this prompt powerful, focus on these key details:

• What area do your clients lack confidence in?
• What specific benefit does your service provide to help them grow?
• How does this transformation impact their business or life?
• What’s the first step they should take to get started?

When you clarify these points, your audience will see themselves in your content and feel ready to step into confidence with you.

Example Post Using This Prompt

Imagine showing up for your business feeling completely confident in what to say, how to say it, and knowing your message truly resonates and drives results.

That’s the kind of transformation we’re talking about.

Confidence in marketing doesn’t just happen—it’s built. And if you’ve ever felt like you’re second-guessing your content, overthinking every post, or wondering if your message is actually landing with the right people, you’re not alone.

This is exactly why I created Wordsmith—to give you the tools, prompts, and strategy to show up consistently and powerfully. No more guesswork. No more hesitation. Just clear, on-brand content that makes you feel good about how you’re presenting your business to the world.

You don’t have to wait until you feel confident to start creating. Confidence grows when you take action. And Wordsmith? It’s here to help you take that step.

Ready to ditch the doubt and start showing up with confidence? Let’s do this together. Sign up today and step into your most confident, empowered self.

February was an interesting month. Compared to January, which felt really steady and predictable, February came with its own set of challenges and triumphs. My goal for the month was to consistently run four miles while also focusing on increasing my speed. Some days, I felt strong—like I could push myself to a faster pace and even sprinkle in some sprint training. Other days, I felt exhausted, like my body was resisting every step, and finishing four miles felt nearly impossible.

One of the biggest mindset shifts I had this month was thinking more about marathon training. I started experimenting with a new running approach that seemed to work well for me: running 0.90 of a mile at a faster pace and then walking the last 0.10 to slow my heart rate before repeating the cycle. This gave me the confidence to push myself while still maintaining some level of control over my endurance. I found that I could sustain speeds between 6.5 and 7.5 MPH (about an 8:00-9:00 minute mile pace) for those bursts. It felt challenging but doable, and it gave me hope that I might be able to apply a similar strategy for longer runs.

But then, the last week of February hit, and my energy levels completely tanked. It was one of those weeks where everything felt harder—not just running, but balancing work, motherhood, and life in general.

Most of the time, I feel like I have a decent amount of energy, but I definitely had a few days where I was straight-up burned out. And I want to share that here because it’s easy to scroll through posts online and assume that everyone else has this magical, perfectly balanced life where everything just flows seamlessly. I promise mine is not that way. With four kids—three of them boys, one of them a younger (and more stubborn) version of myself—my hands are full. Really, really full.

So, instead of forcing myself to push through at the same speed, I decided to shift gears and embrace a slower pace. And to my surprise, it actually felt amazing. Running at 5 MPH (about a 12:00-minute mile pace) was something I could sustain without breathing heavily or sending my heart rate soaring. It felt natural, like something I could actually maintain over a long period of time.

That realization led me to an unexpected milestone.

On the last Friday of the month, I set out for a long run with one goal: to take it slow and steady and see how far I could go without stopping. And, to my surprise, I made it 7.5 miles—the farthest I’ve ever run.

There were a few hiccups along the way, like the treadmill automatically stopping my workout at the 5-mile mark (cue minor frustration), but I restarted, sipped some water, and kept going. My original goal was to hit 9 miles, and I honestly think I could have done it, but then the childcare staff at the gym called me because one of my little ones refused to clean up the toy blocks. So, I wrapped up at 7.5 miles and called it a win. Jumped in the pool to cool off and finished relaxing for a few min in the sauna.

And it really was a win. Not just because of the number, but because of how I felt. The run felt good. It felt sustainable. And for the first time, I felt like running a long distance wasn’t just something I was working toward—it was something I was capable of doing.

Looking back, I think all the faster running I did earlier in the month helped build my strength and endurance in ways I didn’t realize at the time. Those speed sessions—where I pushed myself past my comfort zone—made my slower-paced runs feel so much easier in comparison. And that’s something I’ll carry with me into March: the understanding that balance is everything. Some days will be about speed. Some days will be about endurance. Some days will just be about showing up, even when I don’t feel like it.

I’m still a long way from 26.2 miles, but this was a big step in the right direction.

If you’ve been searching for the perfect email marketing platform, chances are you’ve come across Flodesk. With its visually stunning email templates, intuitive design, and promise of a flat-rate pricing model, it’s easy to see why so many female entrepreneurs are making the switch. But is Flodesk really worth the investment? And how does it compare to other platforms, especially as your email list grows?

Let’s break down Flodesk’s pricing, what you get for your money, and whether it’s the right long-term choice for your business.

Flodesk’s Pricing Structure: A Flat Fee That Stands Out

One of the biggest selling points of Flodesk is its flat-rate pricing model. Unlike other email marketing platforms that charge based on the number of subscribers you have, Flodesk keeps it simple:

• $38 per month (or $35 per month when paid annually at $420/year)
• No price increases based on subscriber count
• Unlimited emails and workflows
• No additional charges for automation

I used to spend hours fighting with other email platforms just to get my emails looking halfway decent. I spent more time trying to set everything up and sending simple emails than actually growing my email list. Since switching to Flodesk, growing my list feels effortless and automated. With Flodesk, I can whip up a beautiful email in minutes. It’s the kind of tool that makes running your business fun instead of frustrating.

What You Get for the Price

→ Unlimited Subscribers – Whether you have 500 or 50,000 subscribers, you pay the same. (Spoiler: most platforms charge way more once you pass 10k subscribers.)

→ Drop-Dead Gorgeous Emails – Seriously, Flodesk makes your emails look so professional without needing a designer. And if you need some premade design with copy then I got you covered with these Flodesk Templates.

→ Simple, Effective Automation – Welcome sequences, sales funnels, launch emails—it’s all drag-and-drop easy.

→ No Tech Headaches – You don’t need to know HTML or coding. It’s all super intuitive.

→ Fully Branded Designs – Upload your own fonts, colors, and logos to make your emails 100% you.

I used to spend hours fighting with other email platforms just to get my emails looking halfway decent. With Flodesk, I can whip up a beautiful em

How Flodesk Compares to Other Platforms

If you’re thinking, “Okay, but is Flodesk really the best deal?”—let’s compare. Here’s what it costs to have a 50,000-person email list on some of the big-name platforms:

Platform	Monthly Cost for 50,000 Subscribers
Flodesk	$38 (flat rate)
ConvertKit	$519 (Creator Plan) – $799 (Pro Plan)
Mailchimp	$750 (Standard) – $1,000 (Premium)
ActiveCampaign	$599 (Professional) – Custom Pricing (Enterprise)

You read that right—Flodesk costs over $500 LESS per month than some of these platforms. That’s $6,000+ in savings per year that you could put into literally anything else—ads, product development, hiring help, or even a well-deserved vacation!

Why pay more for the same results? Start your free trial with 50% off.

I know if you’re just getting started with building your email list, 50,000 feels really far away. And often, other platforms give some kind of deal until your list reaches a certain size, which is something a lot of people are attracted to. But having used multiple other platforms and switching to Flodesk, I can tell you that once you get momentum in building your list, you’re going to be so happy knowing that no matter how big your email list is, you’ll never have to dish out thousands of dollars. I want you to think about what your email marketing is going to look like 2, 5, 10 years from now.

Is Flodesk Worth the Investment for Your Business?

It depends on your needs. Flodesk is perfect for:

✔ Creative entrepreneurs who want beautiful emails without design headaches.

✔ Business owners who value simplicity and ease of use.

✔ Brands with large (or fast-growing) email lists that want to avoid tiered pricing.

✔ Those who don’t need deep analytics or complex segmentation.

However, Flodesk may not be the best choice if:

✘ You require advanced automation features like conditional logic or CRM integration.

✘ You rely heavily on e-commerce email segmentation (Shopify users, for example, may find Klaviyo more robust).

✘ Deliverability is your top concern – Flodesk is newer, and while its deliverability is improving, platforms like ConvertKit and ActiveCampaign have been refining theirs for years.

The Long-Term Considerations

Choosing an email platform isn’t just about today’s price—it’s about where your business is headed. If you’re growing your list and want predictable, affordable pricing, Flodesk is an incredible investment. But if you need advanced marketing automation, complex audience segmentation, or integrations with tools like Shopify, another platform might be a better fit.

At the end of the day, the best email platform is the one that supports your growth and keeps you connected with your audience—without breaking the bank.

Final Thoughts: Should You Invest in Flodesk?

I’ll keep it simple—if you’re an entrepreneur looking for an email platform that’s affordable, stunning, and easy to use, Flodesk is hands-down one of the best investments you can make in your business.

The team behind Flodesk pours their hearts into creating a platform that doesn’t just work but feels like a creative extension of your brand. They’re constantly innovating, listening to their users, and ensuring that entrepreneurs like us have the tools we need to thrive. As a customer, I truly feel like I get to be part of something special—a community that values design, simplicity, and accessibility in email marketing.

And the best part? You don’t have to commit right away. Try it out for free, see how it works for your business, and decide for yourself. Use my referral link to get 50% off your first year.

Would love to hear from you—what email marketing platform are you using right now? Have you tried Flodesk? Let’s chat in the comments!

If you think the pros are doing it all alone… think again. Let’s talk about a little secret that no one tells you when you’re starting out: the most successful entrepreneurs are not writing every single caption, blog post, or email themselves. They’re not spending hours each day brainstorming content ideas, crafting perfect headlines, or staring at a blinking cursor, wondering what to post next.

Nope. They’ve built systems, assembled teams, and invested in the best tools that help them show up consistently, without the overwhelm. Their marketing looks effortless because, behind the scenes, they’ve structured it that way.

And that’s exactly what we’re diving into today—how the professionals actually do it, why you don’t need to be burning yourself out trying to keep up, and how you can create content like them (without hiring a full team).

The Illusion of Effortless Marketing

From the outside looking in, it’s easy to assume that some people have it all figured out. Their social media posts are perfectly polished, their newsletters arrive like clockwork, and their blog is full of valuable insights. They must have some kind of superhuman ability to create content so seamlessly, right?

Not exactly.

The truth? Their effortless marketing isn’t effortless at all—it’s strategic. The reason they show up so consistently is because they have systems that do the heavy lifting for them. They batch content. They use tools. They’ve got workflows in place to make sure their brand stays visible, even when they’re not actively working on content creation.

Meanwhile, so many entrepreneurs feel like they’re failing because they can’t keep up. They sit down to post on Instagram and feel like they’re starting from scratch every single time. They want to send emails consistently but don’t know what to write. They wish they had a clear strategy, but instead, they’re scrambling just to stay relevant.

If that sounds familiar, you’re not alone. And I promise you don’t have to keep doing it this way.

What If You Had That Same Support?

What if instead of feeling stuck in the cycle of “What should I post today?”—you had a system in place that made creating content easy?

That’s where Wordsmith comes in. Think of it as your behind-the-scenes content strategist, AI-powered writing assistant, and creative sidekick all rolled into one. It’s built for business owners like you—people who want to show up consistently, powerfully, and authentically without spending hours every week stressing over content.

How Wordsmith Helps You Show Up Like the Pros:

Pre-Written Captions & Prompts: So you never have to start from scratch. Just customize and post.
Strategic Content Planning: Get a bird’s-eye view of your content calendar so you’re never scrambling last minute.
Personalized AI Writing Support: Generate on-brand content in seconds—blog posts, emails, social captions, you name it.
Batch-Friendly Systems: Plan your content ahead of time so you can step away and let your marketing run itself.

The best part? You don’t need a huge team, a massive budget, or 10 extra hours in your week to do this. You just need a system that actually works.

You Don’t Have to Do It Alone

You are not required to do everything manually. You don’t have to spend hours each day keeping up with social media trends. You don’t have to be in content creation mode 24/7. And you certainly don’t have to do it all alone.

The smartest entrepreneurs leverage tools that help them stay visible without burnout. They choose to show up in ways that feel aligned and sustainable. And so can you.

Make Your Content Work for You—Not the Other Way Around

If you’re ready to ditch the content overwhelm and step into a marketing strategy that actually works, it’s time to try Wordsmith.

Here’s how I personally run my content strategy to give you a clear example of what works after years of doing this.

Step 1: The Master Content Planner

Once a year, I create my master content planner—a running list of all my ideas. This isn’t complicated or fancy—it’s just a quick title idea and a short note about what the content will cover. The key here? Getting every idea out of my head and onto paper.

Step 2: Mapping Out the Year

Next, I take those ideas and map them out for the whole year. Think of it this way: If you plan to write one solid piece of content per week, that’s 52 articles for the year. Want to do two? That’s 104. I personally plan for 2–3 long-form pieces per week, plus room for a spontaneous post if something timely or exciting comes up.

Step 3: The Content Funnel

My content funnel follows this order:

• Blog First (SEO for long-term traffic)
• Create 4 Pinterest Pins per blog post
• Schedule 2 posts for my email newsletter (like my weekly content prompt + my Sunday Series)
• Repurpose the best-performing content for social media

By structuring my content this way, I prioritize platforms I own (my blog and newsletter) before ever touching social media. This way, I know my content is working for me instead of disappearing into the algorithm.

Step 4: Automation & Implementation with Wordsmith

We’re working on implementing this exact system inside Wordsmith. Imagine prompting it to create one piece of content—and instantly receiving a long-form blog post, a heartfelt newsletter, and bite-sized social media posts. That’s what speeds up content creation for business owners and gives you an actual strategy to follow.

Because you deserve to show up like the pros do—without the stress, the guesswork, or the constant pressure to create.

Join Wordsmith today and start creating smarter, faster, and stress-free. Plus, with our free 7-day trial, you can test it all out and see for yourself just how much easier content creation can be.

Have you ever browsed a product online, only to see it pop up in an ad later that day—maybe while scrolling through Facebook, checking your email, or reading an article? That’s remarketing in action. And while it might feel like the internet is reading your mind, what’s actually happening is one of the smartest and most effective marketing strategies available to business owners today.

Remarketing ads focus on people who have already interacted with your brand—whether they visited your website, engaged with a social post, or even added something to their cart but didn’t check out. Unlike traditional ads that introduce your business to a cold audience, remarketing ads target warm leads—people who already know who you are and have shown interest in what you offer. And that’s why remarketing consistently delivers some of the highest ROI in digital advertising.

Why Remarketing Ads Work So Well

Think about it—most people don’t buy something the very first time they see it. Life gets busy, distractions happen, and sometimes they just need a little nudge. That’s where remarketing comes in.

By showing up again in front of someone who already browsed your site, engaged with your content, or considered making a purchase, you’re increasing the chances of turning that interest into a sale. Instead of spending ad dollars trying to convince new people that your offer is valuable, you’re investing in people who already believe in it—they just need a final nudge.

And the results? They speak for themselves. Just the other day, I spent $11 on a remarketing ad and made $470 in return. That’s not an everyday occurrence, but it perfectly illustrates why remarketing ads come with the best return on investment—because they focus on the people who have already taken a look at what you have to offer. Out of all the ads I’ve run over the years, remarketing has always come out on top.

How Remarketing Works

Remarketing ads work by tracking visitors to your website (or people who engage with your content) using a tracking pixel or code. When they leave your site without making a purchase, they get added to a custom audience list, and your ads start following them around the internet—on Facebook, Instagram, Pinterest, Google, and beyond.

Essentially, instead of showing ads to random people, you’re only targeting those who have already shown interest in your business. That means:

• They’re already somewhat familiar with you.
• They’ve already taken action, even if it was just browsing.
• They’re much more likely to convert than someone seeing you for the first time.

That’s why remarketing ads don’t just increase conversions—they do so at a lower cost per conversion than cold audience ads.

Setting Up Your First Remarketing Ad

If you’re new to running ads, the thought of setting up remarketing might feel overwhelming, but I promise—it’s simpler than you think. Here’s a step-by-step breakdown to get started:

1. Install the Right Tracking Pixel

First things first, you need to install a tracking pixel (or tag) from the platform you’ll be running ads on. Facebook has the Meta Pixel, Google has Google Tag Manager, and Pinterest has its own Pinterest Tag. These tracking tools allow you to see who is visiting your site so you can retarget them with ads later.

2. Build a Custom Audience

Once your pixel is in place, it will start collecting data on visitors. Now, you can create custom audiences based on different interactions, such as:

• People who visited your website in the last 30, 60, or 90 days.
• People who added an item to their cart but didn’t check out.
• People who engaged with your content (liked, commented, or shared a post).
• People who watched a percentage of your video content.

3. Create a Compelling Ad

Remarketing ads don’t need to be flashy or complex—but they do need to be strategic. Since you’re targeting warm leads, your messaging should remind them why they were interested in the first place. Here are some approaches that work well:

• Reminder Ads: “Still thinking about [product name]? It’s waiting for you!”
• Incentive Ads: “Take 10% off your order—just for coming back!”
• Social Proof Ads: “See why thousands of happy customers love [product name].”
• Urgency Ads: “Limited stock left! Grab yours before it’s gone.”

4. Set a Budget and Run the Ad

One of the best things about remarketing ads? They don’t require a huge budget. Because you’re only targeting a smaller, high-intent audience, you can start with as little as $5–$10 a day and see results. Once you’ve tested your ad and know it’s working, you can scale your budget as needed.

Why Remarketing Should Be Part of Your Strategy

One of the biggest mistakes I see business owners make is focusing all their efforts on attracting new customers while forgetting about the ones who are already halfway through the door.

Remarketing ads change that. They ensure that when someone expresses interest in your offer, they don’t forget about it five minutes later. They bring back the people who almost bought, remind past customers why they love you, and—when done right—deliver some of the best ROI you’ll ever see in digital marketing.

So if you haven’t started using remarketing ads yet, now’s the time. Set up your tracking pixel, build your audience, and watch what happens when you stop chasing cold leads and start focusing on the warm ones already waiting for you.

And if you’re ready to take your ad strategy to the next level, I break down everything you need to know in my Pinterest Ad Strategy Course. In just 90 minutes, I’ll walk you through exactly how I set up ads that convert, giving you real examples you can apply to your own business, check it out here!

Marketing. Just the word alone can feel overwhelming, right? There’s always something new, always another trend to chase, another algorithm to figure out. And if you’re anything like me, you’ve probably wondered, Do I really need to do all of this?

Here’s the truth: It’s not about doing everything—it’s about doing the right things. And often, the right things aren’t flashy. They aren’t loud. They aren’t even the things you see plastered all over social media. The magic? It’s in the small, quiet actions that compound over time and create real, lasting results in your business.

The Power of Small, Quiet Actions

We’ve been conditioned to think that success comes from going big, working harder, hustling longer. But here’s what I’ve learned after over a decade in business: Sustainable growth comes from consistency, not chaos. It comes from intentional, quiet steps taken over time—steps that don’t burn you out but instead build a foundation for long-term success.

Think about some of the most powerful marketing strategies: word-of-mouth, strong client relationships, a clear brand message. These aren’t things you “launch” in one day. They grow from small, intentional actions—like sending a heartfelt email to your audience, responding personally to a DM, or simply showing up with valuable content week after week.

The question is: What small, quiet actions are you taking today that will lead to big results tomorrow?

Small Actions That Have a Big Impact

Now, let’s get practical. What are the small but mighty moves you can make in your marketing? Here are a few that I swear by:

1. Writing Personalized Emails

You don’t need a massive email list to make an impact. What you do need is connection. Instead of just blasting out promotional emails, try writing like you’re talking to a friend. Share a personal story, offer something valuable, and invite conversation. That one email could be the thing that turns a reader into a loyal customer.

Recently, I added a Sunday series to my newsletter workflow where I check in on Sunday mornings, sharing some personal thoughts with my list. No sales, no pitch—just a cozy way to show up, connect, and offer something real. It’s my way of building relationships that go beyond business, and the responses have been incredible. Sometimes, the smallest, most personal actions create the biggest impact.

2. Engaging in One-on-One Conversations

In a world of automation and bots, personal connection is a marketing superpower. Reply to DMs. Send voice messages. Comment thoughtfully on someone’s post. These small actions make people feel seen, and that builds trust—the foundation of any great brand.

3. Creating Consistent, Valuable Content

Instead of trying to be everywhere all at once, focus on one platform and show up consistently. Maybe it’s a weekly blog, a short-form video series, or a podcast. When you commit to creating value in a way that feels natural to you, you attract the right audience without feeling like you’re constantly chasing visibility.

This year, I made it my focus to consistently blog, and it has transformed my content creation process. Having a structured space to share thoughts, insights, and experiences has made everything else—social media posts, emails, and marketing strategies—so much easier and more focused. Instead of scrambling for content ideas, I now have a steady flow of topics to pull from, reinforcing my brand message and deepening my connection with my audience.

4. Following Up With Past Clients or Customers

Most people focus on attracting new customers, but your best marketing strategy? Serving the people who have already said “yes” to you. A simple follow-up email to a past client can lead to a repeat booking, a referral, or a testimonial that brings in even more clients.

5. Refining Your Message

If you feel like your marketing isn’t landing, it’s not about doing more—it’s about getting clearer. Take time to refine your message so that when someone finds you, they instantly know what you do, who you help, and why it matters. Small tweaks in your messaging can lead to big shifts in how people perceive and connect with your brand.

The Mindset Shift: Less Hustle, More Impact

Here’s the thing: Marketing isn’t about volume—it’s about impact. You don’t have to be the loudest voice in the room to make an impression. You don’t need to do all the things, post all the time, or be everywhere at once. What you do need is to focus on the actions that truly move the needle.

So, instead of asking, What else should I be doing? try asking:

• What small action can I take today that will build long-term trust?
• How can I connect with one person in a meaningful way?
• What message do I need to clarify to make my marketing more effective?

Marketing isn’t about the rush—it’s about the ripple effect. Small, quiet actions create movements.

Now, I want to hear from you: What’s one small, quiet action you can take today that will set your marketing in motion? Maybe it’s sending an email, replying to a comment, or brainstorming a content series that excites you. Whatever it is, start there.

Because the real secret to big marketing results? It’s not the loudest strategy. It’s the most consistent one.

There’s a voice inside my head. Maybe you’ve heard it too. It whispers when I sit down to work, when I put myself out there, when I take on something new. Who do you think you are? It doesn’t come in screaming, doesn’t demand to be heard. Instead, it lingers—persistent, nagging, a quiet undercurrent beneath even my biggest moments. It asks if I’m capable, if I’m worthy, if I’m allowed to take up space in the world I’m building.

For a long time, I believed that voice. I thought success belonged to other people—the ones who had it all figured out, who stayed in their lane, who didn’t dare to want too much. And I wanted too much. I wanted to be a stay-at-home mom and a business owner. I wanted to homeschool my kids and build something of my own. I wanted the freedom to pivot, to create, to explore all the pieces of who I am. And for years, I fought the idea that I was asking for more than I deserved.

The Lie We’ve Been Told

From the moment we start dreaming, the world has opinions. We’re told to pick one thing. To stay focused. To specialize, niche down, master a single craft. To choose between motherhood and ambition, between creativity and structure, between dreaming and doing.

I was told, over and over again, that I had to choose. That doing too much would make me look scattered. That I’d never be taken seriously if I split my attention. That I couldn’t have the life I wanted because it simply wasn’t practical. And for a while, I let those voices win. I doubted myself. I played small. I kept parts of me hidden, convinced that if I let them all exist at once, I would be too much for people.

But here’s what I know now: That voice—the one that says we can’t do it all—is lying to us.

Owning Every Piece of Who I Am

My business is an extension of me. Every piece of it. From the Lightroom presets I’ve designed for photographers to the content creation tools I’ve built for entrepreneurs to the ad strategies I’ve taught to small business owners—every single thing I create holds a part of me. And the truth is, I couldn’t imagine doing just one thing for the rest of my life. The thought of choosing only one piece of me to bring to the world feels suffocating.

I thrive in the space between structure and spontaneity, between business and home life, between creativity and strategy. I love switching gears, embracing my multi-passionate heart, and giving myself permission to do what feels right rather than what’s expected.

But getting here took work. It required shifting my mindset from who do you think you are to do all of this? to I deserve to create a life that feels right for me.

Letting Go of Guilt

I had to let go of the guilt that came with loving my work. The guilt of wanting to create something for myself. The guilt of enjoying my kids and my career. The guilt of chasing big dreams while also holding space for my family.

I had to remind myself that it’s okay to want a full life. That I don’t have to shrink to make other people comfortable. That just because the world tells us to choose doesn’t mean we have to listen.

So, I made a choice. To embrace the both. To be an active, present mom and an ambitious, creative entrepreneur. To build sofa forts in the morning and write email sequences in the afternoon. To homeschool my kids and build a thriving business. To squeeze work into the pockets of my day and trust that even when it feels chaotic, I am exactly where I’m supposed to be.

What I Want You to Know

We live in a world where people will always tell you what you can’t do. That your dreams are too big, that your ambitions are too scattered, that your goals are unrealistic. That voice in your head—the one asking who do you think you are?—it’s only echoing what you’ve been told. But here’s what I want you to hear instead:

You are allowed to want what you want. You are allowed to build the life that feels right for you. You are allowed to be passionate, multi-passionate, ambitious, and deeply present all at once.

You do not need to choose between motherhood and entrepreneurship. Between passion and practicality. Between creativity and stability. You are allowed to have it all, in the way that makes sense for you.

So the next time that voice creeps in, telling you you’re not good enough, not capable enough, not allowed to do what you dream of—quiet it. Replace it with the truth: You are already enough. You always have been, even on the days when you doubt it, even in the moments when you question your path. Your worth isn’t tied to how much you accomplish or how seamlessly you juggle it all. It exists simply because you do. And because you are here, you owe it to yourself to go after the life you dream of. Not the life others expect of you, not the life that feels safest, but the one that makes you excited to wake up every morning. The one that fills your soul with purpose and possibility.

Content Prompt: Ever wonder what it’s really like to work with [your business]? Here’s what you can expect: [specific steps or benefits]. It’s all about making [specific goal] feel doable and exciting. Let’s get started!

Copywriting Formula: Clarity and Simplicity

You know that feeling when you want to invest in something that could make your life easier, but you’re stuck wondering if it’s really going to deliver? Your audience feels that too. That hesitation, that little bit of doubt—that’s what keeps people from taking action.

That’s why the Clarity and Simplicity formula is so powerful. It removes the uncertainty, gives potential clients a crystal-clear picture of what working with you looks like, and makes their decision effortless. No surprises, no confusion—just confidence that they’re making the right move.

Here’s how it works:

1. Set the stage. Start by calling out the uncertainty your audience might feel about working with you.
2. Break it down. Outline the key steps, benefits, or milestones they’ll experience.
3. Make it feel easy. Show them how your process makes achieving their goals simple and exciting.
4. Call to action. End with a clear, inviting next step.

Why it works: People are more likely to invest in something when they know exactly what to expect. This formula removes doubt and builds trust—making it easier for your audience to say yes with confidence.

Wordsmith Instructions

Write a [blog, newsletter, social media] post that outlines what clients can expect when they work with me. Break it down into clear steps or benefits, use a friendly tone, and end with a CTA that encourages readers to take the first step.

New to Wordsmith? Here’s the deal—Wordsmith helps you take content prompts like this one and turn them into polished, on-brand content in seconds. Whether you need a blog post, a newsletter, or social media captions, Wordsmith does the heavy lifting so you can focus on running your business.

How to Use This Prompt

Here’s how to make the “Here’s What to Expect” prompt work for you:

1. Think about your process. What happens from the moment a client reaches out to the final result?
2. Simplify it. Break it into 3-5 key steps or benefits that are easy to follow.
3. Make it feel exciting. Help your audience see themselves going through this journey and experiencing success.
4. Wrap it up with an invitation. Let them know exactly how they can take the next step.

Information Needed About Your Business

To make this prompt work, focus on these key details:

• What’s the first step when someone works with you?
• What milestones do they experience along the way?
• How does your process make things easier, faster, or more enjoyable for them?
• What’s the final transformation they walk away with?
• What’s their next step if they’re ready to start?

When you lay this out clearly, your audience will know what to expect—and they’ll be excited to take action.

Example Post Using This Prompt

Ever feel like content creation is just one big guessing game?
You’re not alone. One of the biggest struggles business owners face is knowing what to say and how to say it in a way that actually connects with their audience. That’s exactly why I created Wordsmith—to take those big ideas in your head and turn them into strategic, done-for-you content without the stress.

Instead of staring at a blank screen, wondering what to post, Wordsmith hands you a clear plan. It starts with a content prompt—something designed to spark ideas and help you create messaging that truly resonates. From there, you add in your business details, making the content feel completely you. Then, with a click, Wordsmith turns that one idea into a fully fleshed-out blog post, a compelling newsletter, and engaging social media captions—all aligned with your brand’s voice.

This isn’t just about saving time (although, let’s be real, that’s a huge perk). It’s about removing the stress of content creation entirely. No more second-guessing. No more wasted hours trying to come up with something clever to say. Just high-quality, strategic content that helps you show up confidently and consistently.

Because when you’re not stuck wondering what to say, you actually start enjoying the process. You show up more. You connect more. And your audience? They notice.

You don’t have to do content creation the hard way. Let Wordsmith help you show up consistently, strategically, and with ease. Sign up today and make content creation the easiest part of your business.

This is the moment we’ve been working toward for months—and it’s finally here! We’re beyond excited to introduce Wordsmith Version 3.0, the biggest and most exciting update we’ve ever launched. We’ve completely reimagined the dashboard, refined the user experience, and laid the foundation for even bigger things coming this year. Whether you’re a longtime Wordsmith user or just hearing about us for the first time, this is the best version of Wordsmith we’ve ever built—and we can’t wait for you to see it.

What’s New in Wordsmith 3.0?

A Complete Dashboard Redesign – A sleek, intuitive interface that makes content creation easier than ever. Say goodbye to clunky navigation and hello to a seamless, beautifully designed experience.

We also want to give a special shoutout to Caleb Porzio, who built an incredible UI component library that has truly changed the way we work. His work has made such an impact—not just on Wordsmith, but on how my husband (who’s the developer behind all these big projects) and I collaborate.

AI-Powered Personalized Content – You asked, and we delivered! Now, you can generate custom, on-brand content directly from your dashboard—whether you need short captions, medium-length posts, or full long-form content. It’s all possible.

Your Favorite Content Library—Still Here & Better Than Ever – Our massive library of grab-and-go captions is staying put because we know how much you love it. But now, Wordsmith is more than just a content bank—it’s your personal writing assistant.

More Features Coming Soon – This update isn’t just a glow-up—it’s the foundation for some game-changing new features we’ll be rolling out throughout the year. Trust us, you’re going to love what’s coming next!

Custom Writing Styles—Because Your Voice Matters

We knew when we made the big decision to go to the dark side (aka add AI into the mix) we would only do it if we could get it to generate authentic, real-sounding content. After a lot of trial and error, we finally did it. Not only do you get access to nine carefully crafted writing styles, but you can even take our quiz to create your very own custom writing style inside Wordsmith.

This means your content doesn’t just sound human—it sounds like you.

Whether you’re crafting social media posts, blog content, or email sequences, Wordsmith adapts to your brand’s unique voice and tone, making content creation feel effortless and aligned with your messaging.

If you’ve ever struggled with your content sounding robotic or generic when you use AI, we promise—this will blow you away.

A Special Thank You to Our Amazing Community

If you’ve ever sent us feedback, requested a feature, or shared your experience using Wordsmith—thank you. Your insights have helped shape this update, and we are so grateful to be building a tool that truly helps passionate entrepreneurs like you. This isn’t just our vision—it’s yours too.

Free Trials Are Back!

We heard you loud and clear: you wanted a chance to test out Wordsmith before committing, and we’re making that happen. Starting today, you can sign up for a 7-day free trial and get instant access to everything Wordsmith has to offer. Yep, all of it—AI content generation, the entire content library, and our brand-new dashboard.

No commitment—just a chance to dive into Wordsmith and see why over 11,000 passionate entrepreneurs have already made it their go-to content creation tool.

Sign up for your free trial now!

Important Pricing Update

With all these major improvements, Wordsmith is evolving—and so is our pricing. On March 9th, our subscription price will increase from $9.95 to $20/month. But here’s the good news: if you sign up now, you’ll be locked in at the current price forever. Yep, no matter how many new features we add, your price won’t change.

Version 3 is a huge milestone for us, but we’re just getting started. This year, we have even more updates, new tools, and exciting features planned to make Wordsmith the ultimate content creation platform for entrepreneurs.

So, what are you waiting for? Dive into Wordsmith 3.0, explore the new features, and experience content creation the way it should be—effortless, fun, and totally on-brand.

Your words. Your voice. Just better.

Try Wordsmith 3 for free today!