A few weeks ago, I started working with a new client—someone who, like many of us, has been wearing all the hats in her business. She’s passionate about what she does, incredibly talented, and deeply committed to serving her people. But when we started talking about her marketing strategy, I heard it in the voice: that familiar sound of burnout.

She was tired.

Tired of trying to keep up with the trends. Tired of throwing content out into the void and hoping it landed somewhere meaningful. Tired of wondering if what she was doing was even working. And most of all? Tired of trying to do it all on her own without any real support.

She was at a point where the constant hustle had worn her down. She didn’t want to keep running in circles, working around the clock. What she wanted was to learn how to slow down, to build something that felt sustainable instead of stressful.

And honestly? I’ve been there, too.

There was a time when I thought marketing meant chasing whatever was trending that week, showing up daily on social media, and constantly spinning my wheels just to stay visible. I thought that if I wasn’t doing all the things, I was falling behind. And let me tell you: that approach doesn’t just lead to burnout—it leads to disconnection.

What I love about working with clients on their marketing strategy is getting to take a step back with them. Zooming out. Looking at the big picture. There’s something incredibly powerful about bringing in a fresh set of eyes—someone who isn’t deep in the day-to-day of your business. When you’ve been doing this work for so long, it’s easy to become blind to the parts that aren’t working as well as they could be.

But from the outside? Those gaps are often obvious. And with a little distance, clarity starts to form. We start to see where the energy is leaking, where the opportunities are waiting, and how to bring it all back into alignment.

Because the truth is, the most effective marketing doesn’t come from reacting. It comes from intention.

The Power of a Long-Term Marketing Strategy

When you build your business around a long-term marketing plan, you gain something most entrepreneurs are desperate for: clarity.

Instead of waking up every morning wondering what to post or scrambling to get content out the door, you know exactly what you’re working toward. You have a path. You’re not winging it—you’re following a plan that supports your vision and your life.

And the best part? You don’t have to rely on short-term bursts of energy or viral moments to keep your business going. You build momentum instead of burnout.

Where I Start With Every Strategy

Whether I’m working with a client or mapping out my own quarterly goals, I always start in the same place:

What are we actually trying to build here?

Are we trying to grow a community? Launch a new offer? Drive more email sign-ups? Book more high-ticket clients?

Once we know the goal, we reverse-engineer the strategy. We ask:

• What content supports this?
• What platforms are best suited for this message?
• Where does our ideal client hang out, and how can we meet them there?

Think Beyond Social Media

Let’s be honest. Social media can feel like a full-time job in itself. And while it has its place in a solid marketing strategy, it should never be the whole thing.

When you rely only on short-form content that disappears in 24 hours or gets lost in the algorithm, you’re constantly hustling to stay visible. But when you build your strategy around content that lasts—like blog posts, email marketing, and search-friendly platforms like Pinterest—your marketing works for you even when you’re not actively creating.

That’s what I mean by marketing for the long haul.

What a Sustainable Strategy Looks Like

Here’s a peek at the kind of strategy I help my clients build (and what I follow myself):

Start with a big picture business strategy.

• Think about your business goals, offers, and what you want to build over the next 3, 6, or 12 months.
• Create a few key business content categories (like content pillars) that align with these goals.

Brainstorm your content by category.

• For each category, make a running list of content ideas—these can be blog posts, newsletters, educational pieces, behind-the-scenes shares, or client success stories.

Create your content schedule.

• Plan out your content by month and week so you’re not scrambling to create on the fly.
• If you want to create two pieces a week, you’ll end up with around 104 strong pieces of content for the year—more than enough to stay consistent and visible.

Follow a content funnel that prioritizes long-term platforms.

• For me, that looks like this: Blog (for SEO and long-form evergreen content) → Pinterest (to generate consistent traffic) → Newsletter (to deepen connection and drive sales) → Social Media (as a repurposing tool).
• The key is to put the most effort into the content that lasts the longest and works the hardest for you over time.

Automate and repurpose.

• Use scheduling tools, batch your content, and set up email sequences that nurture your audience without needing to be online every day.
• Turn one piece of content into five with intention—just like that, your marketing becomes smarter and more sustainable.

Track results and refine.

• Review analytics monthly and take note of what’s working, but don’t get lost in the numbers. Let data guide you, not control you.

Make space for rest.

• When your content is working in the background, you get your time back. Take a break, go outside, spend time with family—your business will keep growing.

When the Plan Brings Peace

I’ll never forget the moment my client said, “I finally feel like I can breathe.”

We had just mapped out three months of content, aligned with her business goals, set to be repurposed across multiple platforms. No guessing. No scrambling.

Just clarity, and confidence.

And that is what a good marketing plan should give you.

Ready to Create a Strategy That Supports You?

You don’t need to be everywhere. You don’t need to do all the things. You just need a marketing plan that supports your vision and leaves room for your life.

If you’re tired of the hustle and ready to find more ease in your business, start by asking yourself:

• What do I actually want to build?
• Where does my audience actually find me?
• What kind of content do I enjoy creating?

Let those answers lead you.

Because the most sustainable marketing strategy isn’t the one that gets you quick likes. It’s the one that lets you build a business you actually love to show up for.

And that? That’s marketing for the long haul.

A few weeks ago, I started working with a new client—someone who, like many of us, has been wearing all the hats in her business. She’s passionate about what she does, incredibly talented, and deeply committed to serving her people. But when we started talking about her marketing strategy, I heard it in the voice: that familiar sound of burnout.

She was tired.

Tired of trying to keep up with the trends. Tired of throwing content out into the void and hoping it landed somewhere meaningful. Tired of wondering if what she was doing was even working. And most of all? Tired of trying to do it all on her own without any real support.

She was at a point where the constant hustle had worn her down. She didn’t want to keep running in circles, working around the clock. What she wanted was to learn how to slow down, to build something that felt sustainable instead of stressful.

And honestly? I’ve been there, too.

There was a time when I thought marketing meant chasing whatever was trending that week, showing up daily on social media, and constantly spinning my wheels just to stay visible. I thought that if I wasn’t doing all the things, I was falling behind. And let me tell you: that approach doesn’t just lead to burnout—it leads to disconnection.

What I love about working with clients on their marketing strategy is getting to take a step back with them. Zooming out. Looking at the big picture. There’s something incredibly powerful about bringing in a fresh set of eyes—someone who isn’t deep in the day-to-day of your business. When you’ve been doing this work for so long, it’s easy to become blind to the parts that aren’t working as well as they could be.

But from the outside? Those gaps are often obvious. And with a little distance, clarity starts to form. We start to see where the energy is leaking, where the opportunities are waiting, and how to bring it all back into alignment.

Because the truth is, the most effective marketing doesn’t come from reacting. It comes from intention.

The Power of a Long-Term Marketing Strategy

When you build your business around a long-term marketing plan, you gain something most entrepreneurs are desperate for: clarity.

Instead of waking up every morning wondering what to post or scrambling to get content out the door, you know exactly what you’re working toward. You have a path. You’re not winging it—you’re following a plan that supports your vision and your life.

And the best part? You don’t have to rely on short-term bursts of energy or viral moments to keep your business going. You build momentum instead of burnout.

Where I Start With Every Strategy

Whether I’m working with a client or mapping out my own quarterly goals, I always start in the same place:

What are we actually trying to build here?

Are we trying to grow a community? Launch a new offer? Drive more email sign-ups? Book more high-ticket clients?

Once we know the goal, we reverse-engineer the strategy. We ask:

• What content supports this?
• What platforms are best suited for this message?
• Where does our ideal client hang out, and how can we meet them there?

Think Beyond Social Media

Let’s be honest. Social media can feel like a full-time job in itself. And while it has its place in a solid marketing strategy, it should never be the whole thing.

When you rely only on short-form content that disappears in 24 hours or gets lost in the algorithm, you’re constantly hustling to stay visible. But when you build your strategy around content that lasts—like blog posts, email marketing, and search-friendly platforms like Pinterest—your marketing works for you even when you’re not actively creating.

That’s what I mean by marketing for the long haul.

What a Sustainable Strategy Looks Like

Here’s a peek at the kind of strategy I help my clients build (and what I follow myself):

Start with a big picture business strategy.

• Think about your business goals, offers, and what you want to build over the next 3, 6, or 12 months.
• Create a few key business content categories (like content pillars) that align with these goals.

Brainstorm your content by category.

• For each category, make a running list of content ideas—these can be blog posts, newsletters, educational pieces, behind-the-scenes shares, or client success stories.

Create your content schedule.

• Plan out your content by month and week so you’re not scrambling to create on the fly.
• If you want to create two pieces a week, you’ll end up with around 104 strong pieces of content for the year—more than enough to stay consistent and visible.

Follow a content funnel that prioritizes long-term platforms.

• For me, that looks like this: Blog (for SEO and long-form evergreen content) → Pinterest (to generate consistent traffic) → Newsletter (to deepen connection and drive sales) → Social Media (as a repurposing tool).
• The key is to put the most effort into the content that lasts the longest and works the hardest for you over time.

Automate and repurpose.

• Use scheduling tools, batch your content, and set up email sequences that nurture your audience without needing to be online every day.
• Turn one piece of content into five with intention—just like that, your marketing becomes smarter and more sustainable.

Track results and refine.

• Review analytics monthly and take note of what’s working, but don’t get lost in the numbers. Let data guide you, not control you.

Make space for rest.

• When your content is working in the background, you get your time back. Take a break, go outside, spend time with family—your business will keep growing.

When the Plan Brings Peace

I’ll never forget the moment my client said, “I finally feel like I can breathe.”

We had just mapped out three months of content, aligned with her business goals, set to be repurposed across multiple platforms. No guessing. No scrambling.

Just clarity, and confidence.

And that is what a good marketing plan should give you.

Ready to Create a Strategy That Supports You?

You don’t need to be everywhere. You don’t need to do all the things. You just need a marketing plan that supports your vision and leaves room for your life.

If you’re tired of the hustle and ready to find more ease in your business, start by asking yourself:

• What do I actually want to build?
• Where does my audience actually find me?
• What kind of content do I enjoy creating?

Let those answers lead you.

Because the most sustainable marketing strategy isn’t the one that gets you quick likes. It’s the one that lets you build a business you actually love to show up for.

And that? That’s marketing for the long haul.

If you’ve been relying solely on organic marketing—posting on social media, hoping for engagement, and waiting for website visitors to show up—you’ve likely felt the highs and lows of unpredictable traffic. One day, your content reaches hundreds (maybe thousands) of people; the next, it barely makes a ripple.

The reality? Organic traffic alone isn’t enough.

• The average organic reach for a Facebook post is just 6.4% of your total followers (Invoca).
• On Instagram, engagement rates have dropped significantly as competition for visibility increases (The Graygency).
• Pinterest, while still a strong organic traffic driver, requires consistent content creation to maintain visibility.

So what does this mean for your business? If you’re relying on organic marketing alone, you’re leaving potential customers on the table. That’s where paid advertising—especially on platforms like Facebook, Instagram, and Pinterest—fills in the gaps.

How Paid Ads Solve the Organic Reach Problem

1. They Guarantee Visibility

Instead of hoping your audience sees your posts, ads put your content directly in front of the right people. Whether it’s a warm audience (people who have engaged with your brand before) or a cold audience (new potential customers), ads ensure your content gets seen.

Think about it: social media algorithms are unpredictable, constantly changing, and making it harder for businesses to be seen. But when you run ads, you take control of who sees your message. No more hoping your post magically gets engagement—ads ensure that your best content lands in front of the exact audience you want to reach.

2. They Target Your Ideal Customers

Platforms like Facebook, Instagram, and Pinterest offer incredibly detailed targeting options. You’re not just randomly throwing content into the void and hoping it sticks—you’re strategically choosing who sees your ads based on:

• Demographics (age, gender, location, income level)
• Interests & behaviors (shopping habits, pages they follow, searches they make)
• Past interactions (people who have visited your site, engaged with your content, or even abandoned their cart!)

Instead of wasting money reaching people who have no interest in what you offer, you’re getting in front of the exact people who are already looking for a solution like yours. This means higher conversion rates, better engagement, and a more efficient ad spend.

3. They Create Consistent Traffic & Sales

One of the biggest struggles with organic marketing is inconsistency. Some weeks are booming, while others are painfully slow.

Paid ads remove that rollercoaster effect. When done right, they create a steady flow of high-quality traffic to your site. And the best part? That traffic is predictable.

Imagine waking up every morning to new leads, sales, and inquiries—without having to post, engage, or scramble to create last-minute content. That’s the power of paid advertising.

4. They Provide Measurable Results

With paid advertising, you’re not guessing what’s working. Every ad campaign comes with detailed analytics that allow you to track:

• Click-through rates (CTR) – How many people are actually engaging with your ad?
• Conversion rates – How many of those clicks turn into actual sales or sign-ups?
• Return on investment (ROI) – For every $1 you spend, how much are you making back?

This data means you can fine-tune your strategy, scaling what works and eliminating what doesn’t. Unlike organic content, where it’s hard to know exactly what’s driving conversions, ads make it crystal clear.

How to Get Started with Ads (Without Wasting Money)

If you’re new to paid advertising, the key is to start strategically and avoid common pitfalls. Here’s a step-by-step approach:

Step 1: Set Clear Goals

Before running ads, ask yourself:

• Do I want more website traffic?
• Do I need to generate leads?
• Am I looking to increase direct sales?

Knowing your goal helps you create an effective ad strategy rather than throwing money at random campaigns.

Step 2: Choose the Right Platform

Each platform serves different audiences and purposes:

Facebook & Instagram Ads

Think of these as your go-to for precise targeting and immediate engagement. You can get really specific about who sees your ads—choosing things like age, location, interests, and even past interactions with your business. These ads are perfect when you want people to take action right away, whether that’s making a purchase, signing up for your email list, or engaging with your content.

Pinterest Ads

Pinterest works a little differently—and in the best way possible. Unlike Facebook and Instagram, where people scroll to be entertained, Pinterest users are actively searching for ideas, products, and solutions. That means when your ad appears, it’s not an interruption—it’s a helpful answer to what they were already looking for.

And here’s what makes it even better: your ad doesn’t just disappear after the campaign ends. Because Pinterest is a search engine, your promoted pins can continue working for months (even years) after you stop running them. If you’re brand new to ads, Pinterest is the easiest place to start because your ad is landing in front of people who are already interested in what you have to offer—no convincing required.

Step 3: Start Small and Test

You don’t need a huge budget to start seeing results. Begin with a low daily budget ($5-$10) and test different audiences, ad formats, and messaging. Monitor what works before scaling your budget.

Step 4: Optimize for Conversions

Once you have data, tweak your campaigns by:

• Refining your target audience.
• Testing different ad creatives (images, videos, or carousels).
• Adjusting your ad copy for clarity and urgency.

Step 5: Leverage Remarketing Ads

One of the most powerful strategies in paid ads is remarketing. These are ads targeted at people who have already engaged with your content or visited your site but didn’t convert. These audiences are warmer and much more likely to buy.

Example: The other day, I spent $11 on a remarketing ad and made $470 in return. This isn’t the case every single day, but it highlights how remarketing delivers the best ROI because you’re targeting people already interested in what you offer.

The Missing Piece in Your Marketing Strategy

If your business is experiencing inconsistent growth, it might be time to add paid advertising into your strategy. Ads provide a predictable way to drive traffic, generate leads, and increase revenue.

And if you’re ready to take it to the next level, my Pinterest Ad Strategy Course breaks down everything you need to know to run profitable ads without wasting money. It’s a 90-minute training that walks you through exactly how I set up, test, and optimize my campaigns. (Check it out here)

Paid advertising isn’t a magic solution, but it is a powerful tool when used strategically. The key is to test, refine, and stay consistent.

If you’ve been relying solely on organic marketing—posting on social media, hoping for engagement, and waiting for website visitors to show up—you’ve likely felt the highs and lows of unpredictable traffic. One day, your content reaches hundreds (maybe thousands) of people; the next, it barely makes a ripple.

The reality? Organic traffic alone isn’t enough.

• The average organic reach for a Facebook post is just 6.4% of your total followers (Invoca).
• On Instagram, engagement rates have dropped significantly as competition for visibility increases (The Graygency).
• Pinterest, while still a strong organic traffic driver, requires consistent content creation to maintain visibility.

So what does this mean for your business? If you’re relying on organic marketing alone, you’re leaving potential customers on the table. That’s where paid advertising—especially on platforms like Facebook, Instagram, and Pinterest—fills in the gaps.

How Paid Ads Solve the Organic Reach Problem

1. They Guarantee Visibility

Instead of hoping your audience sees your posts, ads put your content directly in front of the right people. Whether it’s a warm audience (people who have engaged with your brand before) or a cold audience (new potential customers), ads ensure your content gets seen.

Think about it: social media algorithms are unpredictable, constantly changing, and making it harder for businesses to be seen. But when you run ads, you take control of who sees your message. No more hoping your post magically gets engagement—ads ensure that your best content lands in front of the exact audience you want to reach.

2. They Target Your Ideal Customers

Platforms like Facebook, Instagram, and Pinterest offer incredibly detailed targeting options. You’re not just randomly throwing content into the void and hoping it sticks—you’re strategically choosing who sees your ads based on:

• Demographics (age, gender, location, income level)
• Interests & behaviors (shopping habits, pages they follow, searches they make)
• Past interactions (people who have visited your site, engaged with your content, or even abandoned their cart!)

Instead of wasting money reaching people who have no interest in what you offer, you’re getting in front of the exact people who are already looking for a solution like yours. This means higher conversion rates, better engagement, and a more efficient ad spend.

3. They Create Consistent Traffic & Sales

One of the biggest struggles with organic marketing is inconsistency. Some weeks are booming, while others are painfully slow.

Paid ads remove that rollercoaster effect. When done right, they create a steady flow of high-quality traffic to your site. And the best part? That traffic is predictable.

Imagine waking up every morning to new leads, sales, and inquiries—without having to post, engage, or scramble to create last-minute content. That’s the power of paid advertising.

4. They Provide Measurable Results

With paid advertising, you’re not guessing what’s working. Every ad campaign comes with detailed analytics that allow you to track:

• Click-through rates (CTR) – How many people are actually engaging with your ad?
• Conversion rates – How many of those clicks turn into actual sales or sign-ups?
• Return on investment (ROI) – For every $1 you spend, how much are you making back?

This data means you can fine-tune your strategy, scaling what works and eliminating what doesn’t. Unlike organic content, where it’s hard to know exactly what’s driving conversions, ads make it crystal clear.

How to Get Started with Ads (Without Wasting Money)

If you’re new to paid advertising, the key is to start strategically and avoid common pitfalls. Here’s a step-by-step approach:

Step 1: Set Clear Goals

Before running ads, ask yourself:

• Do I want more website traffic?
• Do I need to generate leads?
• Am I looking to increase direct sales?

Knowing your goal helps you create an effective ad strategy rather than throwing money at random campaigns.

Step 2: Choose the Right Platform

Each platform serves different audiences and purposes:

Facebook & Instagram Ads

Think of these as your go-to for precise targeting and immediate engagement. You can get really specific about who sees your ads—choosing things like age, location, interests, and even past interactions with your business. These ads are perfect when you want people to take action right away, whether that’s making a purchase, signing up for your email list, or engaging with your content.

Pinterest Ads

Pinterest works a little differently—and in the best way possible. Unlike Facebook and Instagram, where people scroll to be entertained, Pinterest users are actively searching for ideas, products, and solutions. That means when your ad appears, it’s not an interruption—it’s a helpful answer to what they were already looking for.

And here’s what makes it even better: your ad doesn’t just disappear after the campaign ends. Because Pinterest is a search engine, your promoted pins can continue working for months (even years) after you stop running them. If you’re brand new to ads, Pinterest is the easiest place to start because your ad is landing in front of people who are already interested in what you have to offer—no convincing required.

Step 3: Start Small and Test

You don’t need a huge budget to start seeing results. Begin with a low daily budget ($5-$10) and test different audiences, ad formats, and messaging. Monitor what works before scaling your budget.

Step 4: Optimize for Conversions

Once you have data, tweak your campaigns by:

• Refining your target audience.
• Testing different ad creatives (images, videos, or carousels).
• Adjusting your ad copy for clarity and urgency.

Step 5: Leverage Remarketing Ads

One of the most powerful strategies in paid ads is remarketing. These are ads targeted at people who have already engaged with your content or visited your site but didn’t convert. These audiences are warmer and much more likely to buy.

Example: The other day, I spent $11 on a remarketing ad and made $470 in return. This isn’t the case every single day, but it highlights how remarketing delivers the best ROI because you’re targeting people already interested in what you offer.

The Missing Piece in Your Marketing Strategy

If your business is experiencing inconsistent growth, it might be time to add paid advertising into your strategy. Ads provide a predictable way to drive traffic, generate leads, and increase revenue.

And if you’re ready to take it to the next level, my Pinterest Ad Strategy Course breaks down everything you need to know to run profitable ads without wasting money. It’s a 90-minute training that walks you through exactly how I set up, test, and optimize my campaigns. (Check it out here)

Paid advertising isn’t a magic solution, but it is a powerful tool when used strategically. The key is to test, refine, and stay consistent.

I’ll be the first to admit—when I started my business, I thought I had to do everything myself. Every email, every blog post, every customer inquiry, every little task that came across my plate. After all, wasn’t that what running your own business meant? Hustling hard, wearing all the hats, and proving you could handle it all?

Turns out, that mindset didn’t just slow me down—it exhausted me.

And here’s the truth I wish I had embraced sooner: Success doesn’t come from doing everything yourself. It comes from doing the things you’re best at—and letting go of the rest.

Why Your Zone of Genius Is Your Superpower

We all have that thing—that one skill or area where we shine. The thing that feels almost effortless, that lights us up, that makes time fly because we’re so in the zone. Maybe for you, it’s designing, coaching, writing, photography, or product creation. Whatever it is, that’s where your energy belongs.

Your zone of genius is where you do your best work, where your creativity thrives, and where your business will grow the fastest. But if you’re stuck in the weeds—managing emails, figuring out tech, or struggling with tasks that drain you—you’re robbing yourself of time and energy that could be spent on the work that truly moves your business forward.

And the thing is? Your ideal clients aren’t looking for someone who can do everything. They’re looking for someone who is amazing at what they do best.

The Cost of Doing It All

If you’ve ever felt completely overwhelmed by your to-do list, nod along with me:

• You spend hours on tasks that aren’t in your skill set, just trying to figure things out.
• You fall behind on the work you actually love because you’re too busy putting out fires.
• You feel like you’re constantly working, but your business isn’t growing the way you want it to.
• You’ve thought about hiring help but keep telling yourself, I can’t afford that yet. I should be able to handle this myself.

I’ve been there, too. I spent years believing that in order to be “successful,” I had to do everything in my business. That outsourcing was a luxury reserved for entrepreneurs who had “made it.” But I was wrong.

Delegation isn’t an expense—it’s an investment in your business growth.

How to Start Delegating (Without Feeling Overwhelmed)

Okay, so you’re nodding along, realizing you need to step back from certain tasks, but you have no idea where to start? Here’s how to make it happen without the stress.

1. Identify What Drains You

Take an honest look at your daily workload. What are the tasks that feel heavy? The ones that leave you exhausted, frustrated, or stuck in analysis paralysis? Maybe it’s bookkeeping, answering emails, editing videos, or designing graphics.

Write them all down. This list? That’s where you need support.

2. Make a “Keep vs. Delegate” List

Now, divide those tasks into two columns:

✔ Things only YOU can do (Your zone of genius—what you love and what directly brings in revenue)
✘ Things someone else could do just as well—or even better

If something is in the second column, it’s time to delegate.

3. Start Small—But Start Now

You don’t have to hire a full-time team overnight. Start with one thing. Maybe it’s hiring a virtual assistant for five hours a week to handle admin work. Maybe it’s outsourcing your Pinterest management or finding someone to edit your podcast episodes.

The goal is to free up your time so you can focus on growth.

4. Automate Where You Can

Not everything needs a human touch. Look for ways to streamline your business with tools and systems that take repetitive work off your plate. Things like:

• Scheduling tools (Set up social media posts or emails in advance)
• Email templates (Stop writing the same responses over and over)
• AI-powered content tools like Wordsmith (Let tech handle content creation while you focus on strategy)

Automation doesn’t replace personal connection, but it does free you up to show up in the ways that matter most.

5. Shift Your Mindset Around Investing in Help

I know what you might be thinking: I’ll start outsourcing when my business makes more money.

But the irony? Your business makes more money when you free up your time.

Every successful entrepreneur you admire—whether it’s a six-figure coach, a thriving photographer, or a booming e-commerce owner—has learned this lesson. They focus on what they do best, and they don’t try to do it all alone.

The Freedom of Letting Go

When I finally started delegating and outsourcing, something magical happened.

• I stopped feeling buried under my to-do list.
• I got to spend more time on the work I love (and less on the stuff I dreaded).
• My business actually started growing faster—because I wasn’t stretched thin.
• I felt more creative, more energized, and way less stressed.

And here’s what I want you to hear loud and clear: you don’t have to earn the right to delegate.

You don’t need to hit some magic revenue number before you deserve support. You don’t need to wait until you feel “ready.” You just need to make the decision to stop doing everything yourself—and trust that your business (and your well-being) will be better for it.

Your Next Step: Lean Into Your Strengths and Let Go of the Rest

If you’ve been carrying your business on your back, wearing all the hats, and feeling like you have to do it all—this is your permission slip to let go.

Lean into what you’re best at. Focus on the work that lights you up. And start getting support for the things that slow you down.

You don’t have to do it alone. And you’ll be amazed at how much your business (and your life) changes when you stop trying to.

I’ll be the first to admit—when I started my business, I thought I had to do everything myself. Every email, every blog post, every customer inquiry, every little task that came across my plate. After all, wasn’t that what running your own business meant? Hustling hard, wearing all the hats, and proving you could handle it all?

Turns out, that mindset didn’t just slow me down—it exhausted me.

And here’s the truth I wish I had embraced sooner: Success doesn’t come from doing everything yourself. It comes from doing the things you’re best at—and letting go of the rest.

Why Your Zone of Genius Is Your Superpower

We all have that thing—that one skill or area where we shine. The thing that feels almost effortless, that lights us up, that makes time fly because we’re so in the zone. Maybe for you, it’s designing, coaching, writing, photography, or product creation. Whatever it is, that’s where your energy belongs.

Your zone of genius is where you do your best work, where your creativity thrives, and where your business will grow the fastest. But if you’re stuck in the weeds—managing emails, figuring out tech, or struggling with tasks that drain you—you’re robbing yourself of time and energy that could be spent on the work that truly moves your business forward.

And the thing is? Your ideal clients aren’t looking for someone who can do everything. They’re looking for someone who is amazing at what they do best.

The Cost of Doing It All

If you’ve ever felt completely overwhelmed by your to-do list, nod along with me:

• You spend hours on tasks that aren’t in your skill set, just trying to figure things out.
• You fall behind on the work you actually love because you’re too busy putting out fires.
• You feel like you’re constantly working, but your business isn’t growing the way you want it to.
• You’ve thought about hiring help but keep telling yourself, I can’t afford that yet. I should be able to handle this myself.

I’ve been there, too. I spent years believing that in order to be “successful,” I had to do everything in my business. That outsourcing was a luxury reserved for entrepreneurs who had “made it.” But I was wrong.

Delegation isn’t an expense—it’s an investment in your business growth.

How to Start Delegating (Without Feeling Overwhelmed)

Okay, so you’re nodding along, realizing you need to step back from certain tasks, but you have no idea where to start? Here’s how to make it happen without the stress.

1. Identify What Drains You

Take an honest look at your daily workload. What are the tasks that feel heavy? The ones that leave you exhausted, frustrated, or stuck in analysis paralysis? Maybe it’s bookkeeping, answering emails, editing videos, or designing graphics.

Write them all down. This list? That’s where you need support.

2. Make a “Keep vs. Delegate” List

Now, divide those tasks into two columns:

✔ Things only YOU can do (Your zone of genius—what you love and what directly brings in revenue)
✘ Things someone else could do just as well—or even better

If something is in the second column, it’s time to delegate.

3. Start Small—But Start Now

You don’t have to hire a full-time team overnight. Start with one thing. Maybe it’s hiring a virtual assistant for five hours a week to handle admin work. Maybe it’s outsourcing your Pinterest management or finding someone to edit your podcast episodes.

The goal is to free up your time so you can focus on growth.

4. Automate Where You Can

Not everything needs a human touch. Look for ways to streamline your business with tools and systems that take repetitive work off your plate. Things like:

• Scheduling tools (Set up social media posts or emails in advance)
• Email templates (Stop writing the same responses over and over)
• AI-powered content tools like Wordsmith (Let tech handle content creation while you focus on strategy)

Automation doesn’t replace personal connection, but it does free you up to show up in the ways that matter most.

5. Shift Your Mindset Around Investing in Help

I know what you might be thinking: I’ll start outsourcing when my business makes more money.

But the irony? Your business makes more money when you free up your time.

Every successful entrepreneur you admire—whether it’s a six-figure coach, a thriving photographer, or a booming e-commerce owner—has learned this lesson. They focus on what they do best, and they don’t try to do it all alone.

The Freedom of Letting Go

When I finally started delegating and outsourcing, something magical happened.

• I stopped feeling buried under my to-do list.
• I got to spend more time on the work I love (and less on the stuff I dreaded).
• My business actually started growing faster—because I wasn’t stretched thin.
• I felt more creative, more energized, and way less stressed.

And here’s what I want you to hear loud and clear: you don’t have to earn the right to delegate.

You don’t need to hit some magic revenue number before you deserve support. You don’t need to wait until you feel “ready.” You just need to make the decision to stop doing everything yourself—and trust that your business (and your well-being) will be better for it.

Your Next Step: Lean Into Your Strengths and Let Go of the Rest

If you’ve been carrying your business on your back, wearing all the hats, and feeling like you have to do it all—this is your permission slip to let go.

Lean into what you’re best at. Focus on the work that lights you up. And start getting support for the things that slow you down.

You don’t have to do it alone. And you’ll be amazed at how much your business (and your life) changes when you stop trying to.

You can have the most beautifully designed ad, the perfect copy, and an irresistible offer, but if it’s not reaching the right people, it won’t convert. That’s the hard truth about running ads.

When I first started running Facebook, Instagram, and Pinterest ads, I made the mistake so many business owners make—I cast my net too wide. I thought that if I reached more people, I’d get more sales. But what actually happened? I wasted money on people who weren’t interested, and my ad spend wasn’t giving me the return I wanted.

That’s when I learned the power of targeting the right audience. Once I dialed in my targeting strategy, everything changed. My ad costs dropped, my conversions skyrocketed, and I wasn’t just getting sales—I was getting sales from the exact people I wanted to attract.

So, let’s dive into how you can target the right audience on ads across Facebook, Instagram, and Pinterest to make sure your money is working for you, not against you.

How to Target the Right Audience on Ads

The key to successful ad targeting is understanding who your ideal customer is and how to put your ad in front of them. Here’s how to do it, step by step:

Step 1: Define Your Ideal Audience

Before you even open up Ads Manager, take a step back and think about your dream client or customer. Ask yourself:

→ Who is my product/service for?
→ What problem does it solve for them?
→ Where do they spend their time online?
→ What are their interests, habits, and pain points?
→ What type of content are they engaging with?

Knowing the answers to these questions will help you target your ads with intention instead of just guessing.

Step 2: Use Audience Targeting on Facebook & Instagram

Facebook and Instagram offer some of the most powerful audience targeting tools. Here’s how to use them:

• Custom Audiences – Target people who have already interacted with your business. This includes your email list, website visitors, and people who have engaged with your content. (This is gold for remarketing ads!)
• Lookalike Audiences – If you already have a strong customer base, Facebook can find similar people who are most likely to convert.
• Detailed Targeting – Choose specific demographics, interests, and behaviors. You can narrow it down to things like job titles, hobbies, shopping behaviors, and more.

👉 Pro Tip: Start small! Don’t target broad audiences right away. Instead, refine your targeting to people who are most likely to buy.

Step 3: Master Pinterest Targeting

Pinterest works a little differently than Facebook and Instagram because it’s a search engine, not a social media platform. This means people are actively searching for things, which makes it an incredible platform for ads. Here’s how to use targeting effectively:

• Keyword Targeting – Use keywords related to what your audience is searching for. Pinterest will show your ad to people actively looking for similar content.
• Interest Targeting – You can target people based on their interests and past activity on Pinterest.
• Actalike Audiences (Similar to Lookalikes on Facebook) – Pinterest will find users who have similar behaviors to your existing audience.

👉 Pro Tip: Pinterest is perfect for business owners who don’t have an established audience yet! Unlike Facebook and Instagram, where targeting relies heavily on past interactions, Pinterest allows you to show up in front of people actively searching for what you offer.

Step 4: Start With Your Best-Selling Products or Services

If you’re unsure what to promote first in your ads, start with your best-sellers. These are the products or services that have already been proven to sell.

I see too many business owners get excited about ads and launch them for something new or something they’re excited about—without knowing if it will sell. The problem? You’re running an ad without proof of demand. Instead, focus on products/services that have already converted, and scale from there.

Look at past sales data – What’s consistently selling?
Check engagement – What do people ask about the most?
Think about your customers – What’s solving their biggest problem?

Running ads on something that already sells well increases your chances of success and makes your ad spend worth it.

Why Ads Are a Game-Changer for Your Business

I used to think that I just had to work more, put in longer hours, and constantly hustle to grow my business. But then I ran my first ad and realized something: for every dollar I spent, I was making $3 back.

Instead of relying solely on organic marketing, I was able to put my offer in front of the right people fast. No more waiting for SEO to kick in or hoping social media posts would gain traction. Ads allowed me to scale my business quickly and predictably.

Just the other day, I spent $11 on an ad and made $470 in return. Now, this doesn’t happen every single day, but it proves why ad targeting is so powerful. When you’re only paying to reach warm leads who have already shown interest in what you offer, the return on investment is huge.

Want to Learn How to Set Up Ads That Actually Convert?

If you’re ready to stop guessing and start running ads that actually bring in sales, my Pinterest Ad Strategy course walks you through exactly how I set up my ads—from targeting, to budgeting, to tracking conversions.

It’s a 90-minute training that shows you step by step how I use Pinterest ads to generate sales consistently.

Inside, you’ll learn:

• How to create high-converting Pinterest ads even if you’re new to paid ads.
• My exact ad setup process, including audience targeting, budget tips, and creative strategy.
• How to track and optimize your ad performance to make sure every dollar spent is working for you.

🎯 Join the course here: Pinterest Ad Strategy Course

Targeting the right audience on ads is the secret to running profitable ad campaigns. The better your targeting, the better your return on investment.

The best part? Once you have the right strategy in place, ads will do the heavy lifting for you—so you can grow your business without spending all your time marketing.

You can have the most beautifully designed ad, the perfect copy, and an irresistible offer, but if it’s not reaching the right people, it won’t convert. That’s the hard truth about running ads.

When I first started running Facebook, Instagram, and Pinterest ads, I made the mistake so many business owners make—I cast my net too wide. I thought that if I reached more people, I’d get more sales. But what actually happened? I wasted money on people who weren’t interested, and my ad spend wasn’t giving me the return I wanted.

That’s when I learned the power of targeting the right audience. Once I dialed in my targeting strategy, everything changed. My ad costs dropped, my conversions skyrocketed, and I wasn’t just getting sales—I was getting sales from the exact people I wanted to attract.

So, let’s dive into how you can target the right audience on ads across Facebook, Instagram, and Pinterest to make sure your money is working for you, not against you.

How to Target the Right Audience on Ads

The key to successful ad targeting is understanding who your ideal customer is and how to put your ad in front of them. Here’s how to do it, step by step:

Step 1: Define Your Ideal Audience

Before you even open up Ads Manager, take a step back and think about your dream client or customer. Ask yourself:

→ Who is my product/service for?
→ What problem does it solve for them?
→ Where do they spend their time online?
→ What are their interests, habits, and pain points?
→ What type of content are they engaging with?

Knowing the answers to these questions will help you target your ads with intention instead of just guessing.

Step 2: Use Audience Targeting on Facebook & Instagram

Facebook and Instagram offer some of the most powerful audience targeting tools. Here’s how to use them:

• Custom Audiences – Target people who have already interacted with your business. This includes your email list, website visitors, and people who have engaged with your content. (This is gold for remarketing ads!)
• Lookalike Audiences – If you already have a strong customer base, Facebook can find similar people who are most likely to convert.
• Detailed Targeting – Choose specific demographics, interests, and behaviors. You can narrow it down to things like job titles, hobbies, shopping behaviors, and more.

👉 Pro Tip: Start small! Don’t target broad audiences right away. Instead, refine your targeting to people who are most likely to buy.

Step 3: Master Pinterest Targeting

Pinterest works a little differently than Facebook and Instagram because it’s a search engine, not a social media platform. This means people are actively searching for things, which makes it an incredible platform for ads. Here’s how to use targeting effectively:

• Keyword Targeting – Use keywords related to what your audience is searching for. Pinterest will show your ad to people actively looking for similar content.
• Interest Targeting – You can target people based on their interests and past activity on Pinterest.
• Actalike Audiences (Similar to Lookalikes on Facebook) – Pinterest will find users who have similar behaviors to your existing audience.

👉 Pro Tip: Pinterest is perfect for business owners who don’t have an established audience yet! Unlike Facebook and Instagram, where targeting relies heavily on past interactions, Pinterest allows you to show up in front of people actively searching for what you offer.

Step 4: Start With Your Best-Selling Products or Services

If you’re unsure what to promote first in your ads, start with your best-sellers. These are the products or services that have already been proven to sell.

I see too many business owners get excited about ads and launch them for something new or something they’re excited about—without knowing if it will sell. The problem? You’re running an ad without proof of demand. Instead, focus on products/services that have already converted, and scale from there.

Look at past sales data – What’s consistently selling?
Check engagement – What do people ask about the most?
Think about your customers – What’s solving their biggest problem?

Running ads on something that already sells well increases your chances of success and makes your ad spend worth it.

Why Ads Are a Game-Changer for Your Business

I used to think that I just had to work more, put in longer hours, and constantly hustle to grow my business. But then I ran my first ad and realized something: for every dollar I spent, I was making $3 back.

Instead of relying solely on organic marketing, I was able to put my offer in front of the right people fast. No more waiting for SEO to kick in or hoping social media posts would gain traction. Ads allowed me to scale my business quickly and predictably.

Just the other day, I spent $11 on an ad and made $470 in return. Now, this doesn’t happen every single day, but it proves why ad targeting is so powerful. When you’re only paying to reach warm leads who have already shown interest in what you offer, the return on investment is huge.

Want to Learn How to Set Up Ads That Actually Convert?

If you’re ready to stop guessing and start running ads that actually bring in sales, my Pinterest Ad Strategy course walks you through exactly how I set up my ads—from targeting, to budgeting, to tracking conversions.

It’s a 90-minute training that shows you step by step how I use Pinterest ads to generate sales consistently.

Inside, you’ll learn:

• How to create high-converting Pinterest ads even if you’re new to paid ads.
• My exact ad setup process, including audience targeting, budget tips, and creative strategy.
• How to track and optimize your ad performance to make sure every dollar spent is working for you.

🎯 Join the course here: Pinterest Ad Strategy Course

Targeting the right audience on ads is the secret to running profitable ad campaigns. The better your targeting, the better your return on investment.

The best part? Once you have the right strategy in place, ads will do the heavy lifting for you—so you can grow your business without spending all your time marketing.

Content Prompt: Sometimes the thing we want the most feels out of reach. But here’s the truth: [specific transformation] is possible. Let me show you how we can make it happen, together.

Copywriting Formula: Future Pacing

One of the biggest barriers to action? Doubt. When your audience isn’t sure they can achieve the transformation they want, they hesitate. That’s where Future Pacing comes in. This formula works by painting a vivid picture of their success, helping them see what’s possible when they take the leap.

This formula works because:

• It builds excitement by making success feel tangible.
• It removes doubt by showing them the path forward.
• It creates emotional connection by helping them imagine their future self.

By guiding your audience through a vision of what’s possible, you’re not just selling a service—you’re giving them hope and momentum. You’re helping them believe that their transformation isn’t just a dream—it’s within reach.

Wordsmith Instructions

Write a [blog, caption, newsletter] post that paints a detailed picture of the transformation clients can achieve through my service. Use vivid language and emotional storytelling to bring the vision to life, and end with an encouraging CTA.

New to Wordsmith? Here’s the deal—Wordsmith isn’t just about writing content; it’s about crafting a message that resonates. If you’ve ever struggled with getting your audience to see the results you offer, this prompt will help you create content that bridges that gap. Wordsmith takes your ideas and turns them into on-brand, compelling content that makes your audience believe in what’s possible.

How to Use This Prompt

Here’s how to bring the “It’s Possible” prompt to life:

• Start with the dream. What is the transformation your audience craves?
• Show them the path. How does your service help them achieve it?
• Make it real. Use storytelling, client success stories, or vivid examples to paint the picture.
• Invite them to step in. End with a CTA that makes action feel natural and exciting.

Information Needed About Your Business

To make this prompt powerful, focus on these key details:

• What transformation does your service provide?
• What’s holding your audience back from achieving this on their own?
• How does your process make it easier or more achievable for them?
• What’s the first step they need to take to make this a reality?

When you clearly define these elements, your content won’t just inform—it will inspire action.

Example Post Using This Prompt

What if creating content for your business actually felt easy?
Imagine waking up, sipping your coffee, and knowing exactly what to post that day. No scrambling for ideas, no second-guessing your words—just confidence that your content is working for you, connecting with your audience, and bringing in the right people.

Sounds like a dream, right? But here’s the thing: It’s possible.

For so many entrepreneurs, content creation feels like an uphill battle. You know showing up online matters, but figuring out what to say (and how to say it) is overwhelming. That’s why I created Wordsmith—to give you the structure, the strategy, and the confidence to create content that works without the stress.

With Wordsmith, you’ll have done-for-you content prompts, strategic guidance, and a seamless way to turn ideas into action. No more staring at a blank screen, no more guessing—just powerful messaging that helps you grow.

The future where content feels effortless? It’s closer than you think. Let’s make it happen. Sign up today and start creating with confidence.

Content Prompt: Sometimes the thing we want the most feels out of reach. But here’s the truth: [specific transformation] is possible. Let me show you how we can make it happen, together.

Copywriting Formula: Future Pacing

One of the biggest barriers to action? Doubt. When your audience isn’t sure they can achieve the transformation they want, they hesitate. That’s where Future Pacing comes in. This formula works by painting a vivid picture of their success, helping them see what’s possible when they take the leap.

This formula works because:

• It builds excitement by making success feel tangible.
• It removes doubt by showing them the path forward.
• It creates emotional connection by helping them imagine their future self.

By guiding your audience through a vision of what’s possible, you’re not just selling a service—you’re giving them hope and momentum. You’re helping them believe that their transformation isn’t just a dream—it’s within reach.

Wordsmith Instructions

Write a [blog, caption, newsletter] post that paints a detailed picture of the transformation clients can achieve through my service. Use vivid language and emotional storytelling to bring the vision to life, and end with an encouraging CTA.

New to Wordsmith? Here’s the deal—Wordsmith isn’t just about writing content; it’s about crafting a message that resonates. If you’ve ever struggled with getting your audience to see the results you offer, this prompt will help you create content that bridges that gap. Wordsmith takes your ideas and turns them into on-brand, compelling content that makes your audience believe in what’s possible.

How to Use This Prompt

Here’s how to bring the “It’s Possible” prompt to life:

• Start with the dream. What is the transformation your audience craves?
• Show them the path. How does your service help them achieve it?
• Make it real. Use storytelling, client success stories, or vivid examples to paint the picture.
• Invite them to step in. End with a CTA that makes action feel natural and exciting.

Information Needed About Your Business

To make this prompt powerful, focus on these key details:

• What transformation does your service provide?
• What’s holding your audience back from achieving this on their own?
• How does your process make it easier or more achievable for them?
• What’s the first step they need to take to make this a reality?

When you clearly define these elements, your content won’t just inform—it will inspire action.

Example Post Using This Prompt

What if creating content for your business actually felt easy?
Imagine waking up, sipping your coffee, and knowing exactly what to post that day. No scrambling for ideas, no second-guessing your words—just confidence that your content is working for you, connecting with your audience, and bringing in the right people.

Sounds like a dream, right? But here’s the thing: It’s possible.

For so many entrepreneurs, content creation feels like an uphill battle. You know showing up online matters, but figuring out what to say (and how to say it) is overwhelming. That’s why I created Wordsmith—to give you the structure, the strategy, and the confidence to create content that works without the stress.

With Wordsmith, you’ll have done-for-you content prompts, strategic guidance, and a seamless way to turn ideas into action. No more staring at a blank screen, no more guessing—just powerful messaging that helps you grow.

The future where content feels effortless? It’s closer than you think. Let’s make it happen. Sign up today and start creating with confidence.

Some seasons feel slow, quiet, and still—like winter. Others are bursting with energy, full of ideas and movement, like spring. I’ve come to see both motherhood and running a business in the same way. Neither is meant to be lived at full speed all the time. Just like nature, we go through cycles. There are seasons of building, seasons of waiting, seasons of growth, and seasons of rest.

For years, I fought against this. I thought success meant always moving forward, always producing, always keeping up. But motherhood has a way of shifting your perspective. Some seasons, my kids need me more, and my business slows. Other times, they’re happily lost in their own world, and I get to dive into my work. I no longer expect myself to always be at 100%—because nobody can be. Instead, I’ve learned to embrace the ebb and flow of both roles, allowing them to shape each other in ways that feel natural, not forced.

Rather than chasing an impossible idea of balance, I focus on rhythm. In our home, our days follow a gentle flow—one that holds space for homeschooling, family time, and my work. It’s not about strict schedules or perfectly planned days. It’s about knowing the small things that keep us grounded. That doesn’t mean my house is always calm—I promise it’s far from it.

With three wild boys, it’s often loud and chaotic. My oldest, my daughter, is more calm and collected, often by my side, helping me navigate the whirlwind of energy that fills our home.

I’ve found that when we have a rhythm, everything feels a little smoother. It helps me prioritize, knowing that my time is limited. Instead of stressing over all the things I could be doing, I focus on what has to get done.

Over the years, I’ve become really clear about what matters most in my business. My long-form content comes first, then emails, then social media. Showing up behind the scenes on Instagram is something I enjoy, but I no longer pressure myself to be constantly visible. Because even when I’m not posting, my business is still moving forward.

And here’s the truth: I don’t have to keep up with business owners who have more time to devote to their work. My path looks different because my priorities are different. And that’s okay.

Motherhood has always come first for me. The small moments, the everyday rituals—these are the things I know I’ll never get back. I have my whole life to work on my business, but I only get to raise my kids once. This chapter of their childhood is fleeting, and I want to be present for it. Not just physically, but fully—soaking in the messy, beautiful moments that fill our days.

And yet, that doesn’t mean I don’t care about my business. It just means I no longer see productivity as my measure of success. Some weeks I get a lot done. Some weeks, I don’t. But I remind myself: just because I’m not moving fast doesn’t mean I’m not moving forward.

One of the biggest changes I’ve made is in the way I talk about my life. I stopped saying, I have to do this and started saying, I get to do this.

I get to wake up in a house filled with four energetic, healthy kids. I get to homeschool them and witness their curiosity unfold. I get to carve out time for myself—to move my body, to run, to sit with my coffee in a quiet corner of my home and write. I get to build a business that fits into my life, not the other way around.

It’s easy to take these things for granted. But when I shift my language, I shift my perspective. The little things—the tasks that once felt like obligations—become privileges. And suddenly, my days feel lighter.

So if you’re in a season where things feel slow, where you’re questioning if you’re doing enough—know this: You are. You’re allowed to move at your own pace. You’re allowed to honor the season you’re in without guilt. You don’t have to keep up with anyone else.

There will be seasons of growth, seasons of waiting, seasons of work, and seasons of stillness. Embrace them all. Trust that just because you’re not where you want to be yet doesn’t mean you won’t get there.

Your business will be there. Your dreams will be there. But your babies won’t be little forever. And if slowing down means you get to savor these moments a little longer—then that is a season worth embracing.

Some seasons feel slow, quiet, and still—like winter. Others are bursting with energy, full of ideas and movement, like spring. I’ve come to see both motherhood and running a business in the same way. Neither is meant to be lived at full speed all the time. Just like nature, we go through cycles. There are seasons of building, seasons of waiting, seasons of growth, and seasons of rest.

For years, I fought against this. I thought success meant always moving forward, always producing, always keeping up. But motherhood has a way of shifting your perspective. Some seasons, my kids need me more, and my business slows. Other times, they’re happily lost in their own world, and I get to dive into my work. I no longer expect myself to always be at 100%—because nobody can be. Instead, I’ve learned to embrace the ebb and flow of both roles, allowing them to shape each other in ways that feel natural, not forced.

Rather than chasing an impossible idea of balance, I focus on rhythm. In our home, our days follow a gentle flow—one that holds space for homeschooling, family time, and my work. It’s not about strict schedules or perfectly planned days. It’s about knowing the small things that keep us grounded. That doesn’t mean my house is always calm—I promise it’s far from it.

With three wild boys, it’s often loud and chaotic. My oldest, my daughter, is more calm and collected, often by my side, helping me navigate the whirlwind of energy that fills our home.

I’ve found that when we have a rhythm, everything feels a little smoother. It helps me prioritize, knowing that my time is limited. Instead of stressing over all the things I could be doing, I focus on what has to get done.

Over the years, I’ve become really clear about what matters most in my business. My long-form content comes first, then emails, then social media. Showing up behind the scenes on Instagram is something I enjoy, but I no longer pressure myself to be constantly visible. Because even when I’m not posting, my business is still moving forward.

And here’s the truth: I don’t have to keep up with business owners who have more time to devote to their work. My path looks different because my priorities are different. And that’s okay.

Motherhood has always come first for me. The small moments, the everyday rituals—these are the things I know I’ll never get back. I have my whole life to work on my business, but I only get to raise my kids once. This chapter of their childhood is fleeting, and I want to be present for it. Not just physically, but fully—soaking in the messy, beautiful moments that fill our days.

And yet, that doesn’t mean I don’t care about my business. It just means I no longer see productivity as my measure of success. Some weeks I get a lot done. Some weeks, I don’t. But I remind myself: just because I’m not moving fast doesn’t mean I’m not moving forward.

One of the biggest changes I’ve made is in the way I talk about my life. I stopped saying, I have to do this and started saying, I get to do this.

I get to wake up in a house filled with four energetic, healthy kids. I get to homeschool them and witness their curiosity unfold. I get to carve out time for myself—to move my body, to run, to sit with my coffee in a quiet corner of my home and write. I get to build a business that fits into my life, not the other way around.

It’s easy to take these things for granted. But when I shift my language, I shift my perspective. The little things—the tasks that once felt like obligations—become privileges. And suddenly, my days feel lighter.

So if you’re in a season where things feel slow, where you’re questioning if you’re doing enough—know this: You are. You’re allowed to move at your own pace. You’re allowed to honor the season you’re in without guilt. You don’t have to keep up with anyone else.

There will be seasons of growth, seasons of waiting, seasons of work, and seasons of stillness. Embrace them all. Trust that just because you’re not where you want to be yet doesn’t mean you won’t get there.

Your business will be there. Your dreams will be there. But your babies won’t be little forever. And if slowing down means you get to savor these moments a little longer—then that is a season worth embracing.