For Entrepreneurs

Why I Went with Showit + Tonic for My Site

I'm Elena!

The founder and dreamer behind Modern Market, Just because you started a business doesn't mean you have to do it all alone. I believe that purpose fuels passion & help creative entrepreneurs with ready-to-go resources that lead to more profitable, sustainable business growth.

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Since the new website launch, I’ve had a few people ask why I decided to go with Showit, over any of the other options out there. Before I dive into why, I’ll start with what I was using prior, and the reason it was no longer the right fit for my business.

Since the very beginning I’ve have used Shopify as my website platform. As an e-commerce shop, Shopify was always the best option, but over the years of growing my business, it became more difficult to build a space that really showcased everything I had to offer.

For years now, I’ve been making Shopify work, and for years I’ve felt held back as a creative. I’ve had to piece together apps in hopes of creating a space online I loved only to become frustrated with it a site that wasn’t a true reflection of my style and vision.

Fast forward to this year. I knew it was time to make a big change. I knew I would still keep Shopify for the shop side of Modern Market, but wanted to find the right kind of platform that would make it easier for me to style and customize my site. After months of research and comparing different platforms I decided that Showit would be the best fit.

At the time, I was incredibly nervous about moving everything over. Especially since I had just invested over ten years into building my business on one platform, I knew that in order to grow with my business, I needed more, and now that the switch has been made to Showit, I couldn’t be happier.

The number one reason I was so drawn to Showit was the company TONIC, which creates the most incredible pre-made Showit Themes you’ll find online. After they launched their Paper Plane theme, I instantly knew it would be the perfect theme for what I had in mind for Modern Market. It’s literally like they knew exactly what I wanted and needed and somehow designed a site that was made just for me.

They have so many beautiful themes to choose from, which you can see HERE. If you see something you love, you can even use the code MODERNMARKET to get yourself 10% off!

Below I’ll share the top reasons I decided to go with Showit.

As I said above, the top reason I ended up going with Showit was because of the design company Tonic. Their website designs are so much more than just a pretty-looking site design. Now don’t get me wrong, of course, I wanted my site to look beautiful, BUT as a business, I needed something that helped me put my best foot forward as a creative entrepreneur and made it easy to showcase everything I have to offer. If you’re looking for incredibly beautiful + functional themes, look no further. I bet you’ll find your dream theme over at Tonic.

Next on my list was that I needed something that would easily allow me to integrate within my Shopify store. This is where I host ALL my digital products, and it was an absolute MUST on my list. To my surprise, Showit makes this super easy. I love that I can have my main site, which is finally 100% designed the way I want, while still selling through Shopify. I’ve been creating specially designed pages for each of my preset collections to really showcase the collections available, and so happy with how it all looks.


  • THIS is what my old product listing looked like.
  • And THIS is the same collection designed on Showit.

My favorite part? I can finally show off those pretty before and afters!

One of the main things I was concerned about was being able to actually customize the site and make it look the way I want. Have you ever bought something and then just get so frustrated with trying to use it? Yeah, you won’t feel this way using a Tonic Theme + Showit platform. Within two days of getting started with my theme, I was getting the hang of it, and I have to say, the whole process was incredibly fun. If you’re worried about making the switch over to Showit, and worried about not being techy enough to actually figure out how to do it, I highly recommend using a Tonic theme . Pretty much everything is ready to go and all you have to do is customize it to your liking. Showit support is also top-notch, and the few times I couldn’t figure something out, they were super quick to jump in and help.

For those who have been following my business over the years, know Modern Market has A LOT to offer. Like a lot, a lot.

  • We have beautiful presets.
  • We have launched over 700 digital products.
  • We have a membership for social media captions.
  • We have software to help entrepreneurs manage their clients and business.

With offering so many different kinds of products and services, I needed something that would make it easy for me to design and create custom pages. This way, I could create an unlimited amount of special pages while still keeping everything on ONE site.

Before switching over to Showit, the second someone wanted to view our Social Media Captions Membership, they would get bounced off our main site onto another (that style-wise didn’t really match). And then if they wanted to learn more about our software, again they would get bumped of our main site and to a new one.

Since moving to Showit, I can finally create pages specifically for different products and services. No matter where someone goes on our site, they will get the same style.

The biggest takeaway from making the switch over to Showit and using a Tonic theme is that I finally feel like the website I have, is a reflection of my style, dreams, and vision.

I couldn’t be more in love with this beautiful site we created with Tonic & Showit!


Tonic Site Shop offers beautiful, customizable website designs for entrepreneurs & creatives.

Paper Plane is the theme designed by Tonic that I used for our website.

Showit is a drag-and-drop website platform that provides total creative freedom over the layout and design of your website, all without a single line of code.

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I'm Elena
the founder & dreamer behind Modern Market

Just because you started a business doesn't mean you have to do it all alone. I believe that purpose fuels passion & help creative entrepreneurs with ready-to-go resources that lead to more profitable, sustainable business growth.

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