We’re driving aimlessly, no real destination in mind, just soaking in the silence and the hum of the tires on the pavement. It’s one of those rare in-between moments where the day slows down just enough for us to talk.

These are my favorite drives.

With the noise of the day behind us and the little voices quiet for a while, we finally have space to catch up. No interruptions. No dishes in the sink or emails pinging. Just him and me, and the winding roads stretching out in front of us, and a conversation that feels like we’re finally picking up a thread we’ve been dropping all week.

We talk about the usual stuff, our day, the kids, what we forgot at the store, whether we’re ever going to catch up on laundry. But we also talk about work. The good, the frustrating, the what-ifs. And more and more lately, we’ve been talking about Billi. Our latest project. Our maybe-it’s-something-big idea.

Sometimes we’re brainstorming features. Other times we’re venting about the growing pains of starting something new. But more often than not, we’re just solving problems out loud, one at a time. In that quiet car, with the world on pause, we do some of our best thinking.

The Truth About Being an Entrepreneur

Have you ever scrolled through Instagram and felt like everyone else has this whole business thing figured out?

Like their launches always go perfectly, their ads convert on the first try, and somehow their to-do list is magically completed by 3 p.m.? Same.

But lately, in those conversations, we’ve been talking about what it really means to be an entrepreneur. And I’ll be honest: it’s not all perfectly filtered highlight reels.

So here’s the question I want to ask you:

• What if the real work of being an entrepreneur isn’t creating the perfect product—but solving all the tiny problems that stand in the way of it?
• What if it’s not that others have it easier, but that they’ve just gotten better at pushing through?
• And what if 70% of the job isn’t celebrating the win—but figuring out how to get there in the first place?

If you’re building something, dreaming big, or just trying to stay in the game, you’re in the right place.

Our Current Startup Season

Right now, we’re in that golden hour of startup life with a brand new idea, when you’re full of optimism and haven’t yet hit the walls you know are coming. We’re building Billi with fresh eyes, but we’re also not new here. Between past launches, failed features, and hard-won lessons, we’re bringing a notebook full of “what not to do.” We have built multiple companies together, and have learned so much from each one.

And that’s a gift.

Because now, when a roadblock pops up, it doesn’t send me into a spiral. It just sends me into problem-solving mode.

In fact, most days as an entrepreneur, I feel like I’m wearing a detective’s hat:

• “Why isn’t this converting?”
• “Why did traffic dip?”
• “Why aren’t people finishing this workflow?”
• “What’s making this experience feel clunky?”

And then comes the real work. Testing, tweaking, adjusting, observing. Rinse and repeat.

It’s not glamorous. No one claps for it. But it’s everything.

What I Finally Realized

I used to think I wasn’t doing it right.

That if I was a better marketer or strategist or CEO, I wouldn’t run into so many issues.

But now I know the truth.

Being an entrepreneur means solving problems. Over and over again.

The better you get at it, the less emotional it feels.

You stop seeing every hiccup as a failure and start seeing it as a puzzle. A challenge. A chance to make something even better.

And honestly? I think that’s the superpower we don’t talk about enough.

Yes, you need vision and creativity and a splash of bravery. But what separates a business that lasts from one that fizzles is this:

Can you stay curious long enough to solve the next problem?

5 Things That Help Me Keep Going

Here’s what I remind myself of every time I’m knee-deep in a problem I didn’t see coming. If you’re in the trenches too, I hope these help:

1. Zoom Out Before You Zoom In

When something breaks (or isn’t working the way I hoped), my first instinct is to dive into fixing it. But I’ve learned to pause and step back. What am I actually trying to accomplish? Sometimes the issue I think is the problem is just a symptom of something else.

2. Track What You Try

I keep a simple doc open where I write down what I tested, what changed, and what I noticed. It sounds basic, but this habit has saved me from repeating the same mistake five times in a row.

3. Solve the Right Problem

This one took me years to learn. If something isn’t working, don’t just fix the surface-level thing. Ask yourself: “What is this really about?” Is it the offer? The messaging? The funnel? The pricing? You have to be brave enough to dig into the real root.

4. Let It Be Messy

Every time I feel stuck, I remind myself that most wins are built on a pile of “almosts,” “not yets,” and “try agains.” It’s okay to feel like you’re fumbling through. That’s not a sign of failure. That’s the middle.

5. Celebrate Tiny Fixes

You don’t need to wait for a six-figure launch or a viral moment to celebrate. Did you make your onboarding easier? Clarify your homepage? Fix a checkout bug? That’s worth a cheer. Those tiny tweaks add up to big results.

The Work You Don’t See

Those long conversations with my husband? It’s precious. But it’s also a reminder that even in the quiet moments, we’re still thinking, dreaming, adjusting, refining.

Not because we’re obsessed with being productive…

But because we care.

We care about what we’re building. We care about who we’re building it for. And we care enough to solve the problems standing in our way.

So yes, you’ll see me post about the wins. I’ll celebrate the milestones and launch days and exciting announcements.

But behind every single one of those?

There were 100 little problems I had to work through to make it happen.

And I want you to know, that’s not a sign you’re doing it wrong.

That’s a sign you’re doing the work.

What’s the Problem You’re Solving Right Now?

If you’re building something, anything, I’d love to know:
What’s the problem you’re solving right now in your business?

And if you’re curious about how we’re building Billi, or want to join us behind-the-scenes as we grow come take a look at hellobilli.com

We’re Building Billi Together

Here’s what I want you to know: we didn’t build Billi just for us. We built it for you. For the business owner trying to do it all, for the one who’s juggling invoices, clients, tasks, and late-night ideas. We built it for the dreamers, the doers, and everyone in between who just needs a tool that finally fits.

Billi is free to use. We don’t charge a monthly fee or lock features behind a paywall. Instead, we take a 1% fee from the money you actually make through Billi. Because if you’re not getting paid, we don’t believe you should be paying us. It’s our way of growing with you, from the very first sale to the big, exciting milestones.

And the best part? You’re not just a user. You’re part of this. We want your feedback, your ideas, your voice. We’re building this together. The tools, the updates, the way it works, it’s all shaped by real business owners who are in it, just like you.

So I’ll keep sharing the real story here. The wins and the messy middles. The parts that go right and the parts we have to build better. Because that’s the heart of entrepreneurship: showing up, solving the next problem, and not doing it alone.

If you’re curious about how we’re building Billi or ready to start using it in your business, come take a look: hellobilli.com. We’d love to have you as part of the Billi team.