For years, I felt like I was doing it all wrong. Every business coach, every article, every well-meaning voice seemed to echo the same message: Pick one thing. Stick with it. Find your niche. Stay in your lane.
But that never felt right to me. I wasn’t made to stay in one lane.
I love having my hands in different things. I thrive on variety. I feel most alive when I’m creating, experimenting, building something new. And honestly, that’s never held me back—it’s what’s kept me going.
Even now, after all these years of working for myself, I’ve worn a dozen different hats: photographer, digital product creator, tech founder, CRM builder (that was acquired!), and now, the founder of a content creation platform that supports other business owners.
None of those things feel random to me.
They all feel connected, like threads woven into the same story.
There’s this myth that if you don’t choose one thing, you won’t be successful. That having multiple passions means you’re distracted, scattered, or unclear. But I’ve found the opposite to be true.
Having different passions has allowed me to stay connected to my business in a way that feels fresh and fulfilling. When one area starts to feel heavy or routine, I can switch gears and pour into something else that lights me up. I don’t box myself in—and because of that, I never feel stuck.
I didn’t build one business. I built a life that supports the work I love doing—even when that work changes.
If you’re someone who has a lot of interests, a lot of ideas, a lot of energy for different things, I want you to know there’s nothing wrong with you. You don’t have to shrink to fit into someone else’s business blueprint.
You don’t have to follow a rigid path to be successful. You don’t have to build a brand that only tells one story. You get to be all of who you are.
That doesn’t mean throwing spaghetti at the wall or chasing shiny things for the sake of it. It means giving yourself permission to explore the intersections of your talents. To follow your curiosity. To listen when your heart says, “this matters to me.”
Because when your business grows from that place—from passion, from purpose, from truth—it resonates. People feel it.
And they’re drawn to you not because you fit in a box, but because you don’t.
One of the best gifts of running your own business is the freedom to evolve. You don’t have to be who you were five years ago. You don’t have to keep offering something that no longer lights you up. You’re allowed to shift, pivot, grow, expand.
I don’t know exactly what I’ll be doing ten years from now. But I do know I’ll still be listening to that inner pull—the part of me that gets excited about new ideas and wants to build something meaningful.
Because this way of living and working—where I get to follow my passions, trust my instincts, and shape my business around the life I want—this is my dream.
And if that’s the wrong way to do business? Then I don’t want to be right.
So here’s your permission slip: You’re allowed to be multipassionate. You’re allowed to follow joy. You’re allowed to do business differently.
You’re not all over the place.
You’re building something beautiful.
Exactly the way you’re meant to.
