There’s something beautiful about sitting down and writing a blog post. Not for likes. Not for the algorithm. But because you actually have something to say. Something you’ve learned. Something that could help someone else.

That’s how I’ve always approached blogging.

Over the years, I’ve come to realize just how much I enjoy writing long-form content. Unlike social media, where I always struggle to keep it short and snappy, long-form content gives me space. Space to think, to explain, to reflect. To share the lessons I’ve learned in building and running a passion-led business—and the ones I’ve learned the hard way.

Pair that with my love for sharing what’s worked (or totally failed) in my own journey, and blogging became my favorite way to show up online. The kind of marketing that feels like storytelling. The kind that lets me connect with the right people for all the right reasons.

But I get it—there’s a lot of noise out there these days.

“Is blogging dead?”

I’ve heard that question more times than I can count. And here’s the truth: it depends on how you define blogging.

If you’re thinking of blogging as writing a post, sharing a few photos, and hoping someone stumbles across it… yeah, that kind of blogging might be on its way out.

But if you’re creating blog content that speaks directly to your ideal client? That answers their questions? That shows them you get what they’re going through and have a solution that can help?

Then blogging is alive and thriving. I think it will continue that way for a long time.

The Power of Evergreen Content

What I love about blogging is that it keeps working long after you hit publish.

A post I wrote 10 years ago still brings in traffic today. A blog that answers a specific question can rank in search results for years. And if you’re someone who wants to build a brand that lasts, blogging is one of the smartest marketing tools you have.

Unlike social media posts that disappear in 24 hours or get buried in the scroll, blogs stick around. They become part of your business’s foundation. They’re searchable. They’re shareable. And they’re yours.

The Rise of AI (and Why Blogging Still Matters More Than Ever)

Here’s something I’ve been thinking about a lot lately:

With AI tools becoming more integrated into how people search for and discover information, your blog content matters more than ever.

Why?

Because the content you create helps teach those tools what your business is all about.

Most people don’t realize this, but AI platforms like ChatGPT, Claude, and others are trained on public content—including blogs.

That means every well-written blog post, every thoughtful article, every long-form guide you put out into the world contributes to how AI understands and recommends information in the future.

So while traditional blogging might feel like a slow burn, the truth is, it’s one of the best long-term plays you can make. You’re not just building traffic or trust with your human audience—you’re shaping your brand’s presence in the digital knowledge space.

And if, like me, you talk a lot about sustainable marketing strategies and running a passion-led business, that content becomes part of a much bigger ecosystem. One where people (and AI) are constantly seeking the most helpful, relevant, and human answers.

So yes—blogging still matters. In fact, it might matter even more now.

How I Use Blogging in My Own Strategy

If you’ve been around here for a while, you know I’m big on building a content funnel that works for you—not one that runs you ragged.

Here’s how I do it:

1. I start with long-form content — always. That’s where I can be the most helpful and detailed.
2. That content goes on my blog, which brings in traffic through SEO for years and years.
3. Then I create Pinterest pins to promote those blog posts (because Pinterest = search engine = long-term traffic too).
4. Next, I choose a few pieces to turn into newsletters for my audience.
5. Finally, I pull quotes and insights to share on social media. (I don’t always do this, as I have moved away from using social media so much).

Instead of making social media the main event, it becomes the last step. A sprinkle on top.

Want to Start Blogging Again (or for the First Time)?

Here’s what I’d say: Start small. Start simple.

Pick a topic you care about. Answer a question your ideal client keeps asking. Tell a story. Share a tip. Talk about something you’ve learned.

Let your blog be a place where your voice doesn’t have to be edited down to a reel or a caption. Where you can teach, connect, and show up fully.

And if you need help? That’s exactly why I built Wordsmith.

Inside the platform, you’ll find hundreds of pre-written blog ideas, categorized by niche and topic. You can generate a full-length blog post in minutes—with your brand voice baked in. Whether you love writing or dread it, Wordsmith helps you create content that feels like you.

It’s one of my favorite ways to help business owners simplify their marketing—and actually enjoy it again.

Want to give it a try? You can test it out with a free 7-day trial. Try Wordsmith here