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Who Do You Think You Are? Overcoming Self-Doubt

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My name is Elena and I'm a Multi-passionate, writer, wife, and mama of four. These days, I'm all about putting pen to paper, sharing the wisdom and resources I've gathered so you, too, can create something unapologetically beautiful and authentically you.

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There’s a voice inside my head. Maybe you’ve heard it too. It whispers when I sit down to work, when I put myself out there, when I take on something new. Who do you think you are? It doesn’t come in screaming, doesn’t demand to be heard. Instead, it lingers—persistent, nagging, a quiet undercurrent beneath even my biggest moments. It asks if I’m capable, if I’m worthy, if I’m allowed to take up space in the world I’m building.

For a long time, I believed that voice. I thought success belonged to other people—the ones who had it all figured out, who stayed in their lane, who didn’t dare to want too much. And I wanted too much. I wanted to be a stay-at-home mom and a business owner. I wanted to homeschool my kids and build something of my own. I wanted the freedom to pivot, to create, to explore all the pieces of who I am. And for years, I fought the idea that I was asking for more than I deserved.

The Lie We’ve Been Told

From the moment we start dreaming, the world has opinions. We’re told to pick one thing. To stay focused. To specialize, niche down, master a single craft. To choose between motherhood and ambition, between creativity and structure, between dreaming and doing.

I was told, over and over again, that I had to choose. That doing too much would make me look scattered. That I’d never be taken seriously if I split my attention. That I couldn’t have the life I wanted because it simply wasn’t practical. And for a while, I let those voices win. I doubted myself. I played small. I kept parts of me hidden, convinced that if I let them all exist at once, I would be too much for people.

But here’s what I know now: That voice—the one that says we can’t do it all—is lying to us.

Owning Every Piece of Who I Am

My business is an extension of me. Every piece of it. From the Lightroom presets I’ve designed for photographers to the content creation tools I’ve built for entrepreneurs to the ad strategies I’ve taught to small business owners—every single thing I create holds a part of me. And the truth is, I couldn’t imagine doing just one thing for the rest of my life. The thought of choosing only one piece of me to bring to the world feels suffocating.

I thrive in the space between structure and spontaneity, between business and home life, between creativity and strategy. I love switching gears, embracing my multi-passionate heart, and giving myself permission to do what feels right rather than what’s expected.

But getting here took work. It required shifting my mindset from who do you think you are to do all of this? to I deserve to create a life that feels right for me.

Letting Go of Guilt

I had to let go of the guilt that came with loving my work. The guilt of wanting to create something for myself. The guilt of enjoying my kids and my career. The guilt of chasing big dreams while also holding space for my family.

I had to remind myself that it’s okay to want a full life. That I don’t have to shrink to make other people comfortable. That just because the world tells us to choose doesn’t mean we have to listen.

So, I made a choice. To embrace the both. To be an active, present mom and an ambitious, creative entrepreneur. To build sofa forts in the morning and write email sequences in the afternoon. To homeschool my kids and build a thriving business. To squeeze work into the pockets of my day and trust that even when it feels chaotic, I am exactly where I’m supposed to be.

What I Want You to Know

We live in a world where people will always tell you what you can’t do. That your dreams are too big, that your ambitions are too scattered, that your goals are unrealistic. That voice in your head—the one asking who do you think you are?—it’s only echoing what you’ve been told. But here’s what I want you to hear instead:

You are allowed to want what you want. You are allowed to build the life that feels right for you. You are allowed to be passionate, multi-passionate, ambitious, and deeply present all at once.

You do not need to choose between motherhood and entrepreneurship. Between passion and practicality. Between creativity and stability. You are allowed to have it all, in the way that makes sense for you.

So the next time that voice creeps in, telling you you’re not good enough, not capable enough, not allowed to do what you dream of—quiet it. Replace it with the truth: You are already enough. You always have been, even on the days when you doubt it, even in the moments when you question your path. Your worth isn’t tied to how much you accomplish or how seamlessly you juggle it all. It exists simply because you do. And because you are here, you owe it to yourself to go after the life you dream of. Not the life others expect of you, not the life that feels safest, but the one that makes you excited to wake up every morning. The one that fills your soul with purpose and possibility.

I’m Elena, your new CEO friend.

Multi-passionate, founder of multiple companies, mama of four, obsessed with all things business, marketing, and passive income. My goal is to give you the strategies and tools to grow your business so you can save time, get real results, and focus on what matters most.

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Who Do You Think You Are? Overcoming Self-Doubt

Who Do You Think You Are? Overcoming Self-Doubt

There’s a voice inside my head. Maybe you’ve heard it too. It whispers when I sit down to work, when I put myself out there, when I take on something new. Who do you think you are? It doesn’t come in screaming, doesn’t demand to be heard. Instead, it lingers—persistent, nagging, a quiet undercurrent beneath even my biggest moments. It asks if I’m capable, if I’m worthy, if I’m allowed to take up space in the world I’m building.

For a long time, I believed that voice. I thought success belonged to other people—the ones who had it all figured out, who stayed in their lane, who didn’t dare to want too much. And I wanted too much. I wanted to be a stay-at-home mom and a business owner. I wanted to homeschool my kids and build something of my own. I wanted the freedom to pivot, to create, to explore all the pieces of who I am. And for years, I fought the idea that I was asking for more than I deserved.

The Lie We’ve Been Told

From the moment we start dreaming, the world has opinions. We’re told to pick one thing. To stay focused. To specialize, niche down, master a single craft. To choose between motherhood and ambition, between creativity and structure, between dreaming and doing.

I was told, over and over again, that I had to choose. That doing too much would make me look scattered. That I’d never be taken seriously if I split my attention. That I couldn’t have the life I wanted because it simply wasn’t practical. And for a while, I let those voices win. I doubted myself. I played small. I kept parts of me hidden, convinced that if I let them all exist at once, I would be too much for people.

But here’s what I know now: That voice—the one that says we can’t do it all—is lying to us.

Owning Every Piece of Who I Am

My business is an extension of me. Every piece of it. From the Lightroom presets I’ve designed for photographers to the content creation tools I’ve built for entrepreneurs to the ad strategies I’ve taught to small business owners—every single thing I create holds a part of me. And the truth is, I couldn’t imagine doing just one thing for the rest of my life. The thought of choosing only one piece of me to bring to the world feels suffocating.

I thrive in the space between structure and spontaneity, between business and home life, between creativity and strategy. I love switching gears, embracing my multi-passionate heart, and giving myself permission to do what feels right rather than what’s expected.

But getting here took work. It required shifting my mindset from who do you think you are to do all of this? to I deserve to create a life that feels right for me.

Letting Go of Guilt

I had to let go of the guilt that came with loving my work. The guilt of wanting to create something for myself. The guilt of enjoying my kids and my career. The guilt of chasing big dreams while also holding space for my family.

I had to remind myself that it’s okay to want a full life. That I don’t have to shrink to make other people comfortable. That just because the world tells us to choose doesn’t mean we have to listen.

So, I made a choice. To embrace the both. To be an active, present mom and an ambitious, creative entrepreneur. To build sofa forts in the morning and write email sequences in the afternoon. To homeschool my kids and build a thriving business. To squeeze work into the pockets of my day and trust that even when it feels chaotic, I am exactly where I’m supposed to be.

There’s a voice inside my head. Maybe you’ve heard it too. It whispers when I sit down to work, when I put myself out there, when I take on something new. Who do you think you are? It doesn’t come in screaming, doesn’t demand to be heard. Instead, it lingers—persistent, nagging, a quiet undercurrent beneath even my biggest moments. It asks if I’m capable, if I’m worthy, if I’m allowed to take up space in the world I’m building.

For a long time, I believed that voice. I thought success belonged to other people—the ones who had it all figured out, who stayed in their lane, who didn’t dare to want too much. And I wanted too much. I wanted to be a stay-at-home mom and a business owner. I wanted to homeschool my kids and build something of my own. I wanted the freedom to pivot, to create, to explore all the pieces of who I am. And for years, I fought the idea that I was asking for more than I deserved.

The Lie We’ve Been Told

From the moment we start dreaming, the world has opinions. We’re told to pick one thing. To stay focused. To specialize, niche down, master a single craft. To choose between motherhood and ambition, between creativity and structure, between dreaming and doing.

I was told, over and over again, that I had to choose. That doing too much would make me look scattered. That I’d never be taken seriously if I split my attention. That I couldn’t have the life I wanted because it simply wasn’t practical. And for a while, I let those voices win. I doubted myself. I played small. I kept parts of me hidden, convinced that if I let them all exist at once, I would be too much for people.

But here’s what I know now: That voice—the one that says we can’t do it all—is lying to us.

Owning Every Piece of Who I Am

My business is an extension of me. Every piece of it. From the Lightroom presets I’ve designed for photographers to the content creation tools I’ve built for entrepreneurs to the ad strategies I’ve taught to small business owners—every single thing I create holds a part of me. And the truth is, I couldn’t imagine doing just one thing for the rest of my life. The thought of choosing only one piece of me to bring to the world feels suffocating.

I thrive in the space between structure and spontaneity, between business and home life, between creativity and strategy. I love switching gears, embracing my multi-passionate heart, and giving myself permission to do what feels right rather than what’s expected.

But getting here took work. It required shifting my mindset from who do you think you are to do all of this? to I deserve to create a life that feels right for me.

Letting Go of Guilt

I had to let go of the guilt that came with loving my work. The guilt of wanting to create something for myself. The guilt of enjoying my kids and my career. The guilt of chasing big dreams while also holding space for my family.

I had to remind myself that it’s okay to want a full life. That I don’t have to shrink to make other people comfortable. That just because the world tells us to choose doesn’t mean we have to listen.

So, I made a choice. To embrace the both. To be an active, present mom and an ambitious, creative entrepreneur. To build sofa forts in the morning and write email sequences in the afternoon. To homeschool my kids and build a thriving business. To squeeze work into the pockets of my day and trust that even when it feels chaotic, I am exactly where I’m supposed to be.

Who Do You Think You Are? Overcoming Self-Doubt

MODERN MARKET

Who Do You Think You Are? Overcoming Self-Doubt

MODERN MARKET

There’s a voice inside my head. Maybe you’ve heard it too. It whispers when I sit down to work, when I put myself out there, when I take on something new. Who do you think you are? It doesn’t come in screaming, doesn’t demand to be heard. Instead, it lingers—persistent, nagging, a quiet undercurrent beneath even my biggest moments. It asks if I’m capable, if I’m worthy, if I’m allowed to take up space in the world I’m building.

For a long time, I believed that voice. I thought success belonged to other people—the ones who had it all figured out, who stayed in their lane, who didn’t dare to want too much. And I wanted too much. I wanted to be a stay-at-home mom and a business owner. I wanted to homeschool my kids and build something of my own. I wanted the freedom to pivot, to create, to explore all the pieces of who I am. And for years, I fought the idea that I was asking for more than I deserved.

The Lie We’ve Been Told

From the moment we start dreaming, the world has opinions. We’re told to pick one thing. To stay focused. To specialize, niche down, master a single craft. To choose between motherhood and ambition, between creativity and structure, between dreaming and doing.

I was told, over and over again, that I had to choose. That doing too much would make me look scattered. That I’d never be taken seriously if I split my attention. That I couldn’t have the life I wanted because it simply wasn’t practical. And for a while, I let those voices win. I doubted myself. I played small. I kept parts of me hidden, convinced that if I let them all exist at once, I would be too much for people.

But here’s what I know now: That voice—the one that says we can’t do it all—is lying to us.

Owning Every Piece of Who I Am

My business is an extension of me. Every piece of it. From the Lightroom presets I’ve designed for photographers to the content creation tools I’ve built for entrepreneurs to the ad strategies I’ve taught to small business owners—every single thing I create holds a part of me. And the truth is, I couldn’t imagine doing just one thing for the rest of my life. The thought of choosing only one piece of me to bring to the world feels suffocating.

I thrive in the space between structure and spontaneity, between business and home life, between creativity and strategy. I love switching gears, embracing my multi-passionate heart, and giving myself permission to do what feels right rather than what’s expected.

But getting here took work. It required shifting my mindset from who do you think you are to do all of this? to I deserve to create a life that feels right for me.

Letting Go of Guilt

I had to let go of the guilt that came with loving my work. The guilt of wanting to create something for myself. The guilt of enjoying my kids and my career. The guilt of chasing big dreams while also holding space for my family.

I had to remind myself that it’s okay to want a full life. That I don’t have to shrink to make other people comfortable. That just because the world tells us to choose doesn’t mean we have to listen.

So, I made a choice. To embrace the both. To be an active, present mom and an ambitious, creative entrepreneur. To build sofa forts in the morning and write email sequences in the afternoon. To homeschool my kids and build a thriving business. To squeeze work into the pockets of my day and trust that even when it feels chaotic, I am exactly where I’m supposed to be.

There’s a voice inside my head. Maybe you’ve heard it too. It whispers when I sit down to work, when I put myself out there, when I take on something new. Who do you think you are? It doesn’t come in screaming, doesn’t demand to be heard. Instead, it lingers—persistent, nagging, a quiet undercurrent beneath even my biggest moments. It asks if I’m capable, if I’m worthy, if I’m allowed to take up space in the world I’m building.

For a long time, I believed that voice. I thought success belonged to other people—the ones who had it all figured out, who stayed in their lane, who didn’t dare to want too much. And I wanted too much. I wanted to be a stay-at-home mom and a business owner. I wanted to homeschool my kids and build something of my own. I wanted the freedom to pivot, to create, to explore all the pieces of who I am. And for years, I fought the idea that I was asking for more than I deserved.

The Lie We’ve Been Told

From the moment we start dreaming, the world has opinions. We’re told to pick one thing. To stay focused. To specialize, niche down, master a single craft. To choose between motherhood and ambition, between creativity and structure, between dreaming and doing.

I was told, over and over again, that I had to choose. That doing too much would make me look scattered. That I’d never be taken seriously if I split my attention. That I couldn’t have the life I wanted because it simply wasn’t practical. And for a while, I let those voices win. I doubted myself. I played small. I kept parts of me hidden, convinced that if I let them all exist at once, I would be too much for people.

But here’s what I know now: That voice—the one that says we can’t do it all—is lying to us.

Owning Every Piece of Who I Am

My business is an extension of me. Every piece of it. From the Lightroom presets I’ve designed for photographers to the content creation tools I’ve built for entrepreneurs to the ad strategies I’ve taught to small business owners—every single thing I create holds a part of me. And the truth is, I couldn’t imagine doing just one thing for the rest of my life. The thought of choosing only one piece of me to bring to the world feels suffocating.

I thrive in the space between structure and spontaneity, between business and home life, between creativity and strategy. I love switching gears, embracing my multi-passionate heart, and giving myself permission to do what feels right rather than what’s expected.

But getting here took work. It required shifting my mindset from who do you think you are to do all of this? to I deserve to create a life that feels right for me.

Letting Go of Guilt

I had to let go of the guilt that came with loving my work. The guilt of wanting to create something for myself. The guilt of enjoying my kids and my career. The guilt of chasing big dreams while also holding space for my family.

I had to remind myself that it’s okay to want a full life. That I don’t have to shrink to make other people comfortable. That just because the world tells us to choose doesn’t mean we have to listen.

So, I made a choice. To embrace the both. To be an active, present mom and an ambitious, creative entrepreneur. To build sofa forts in the morning and write email sequences in the afternoon. To homeschool my kids and build a thriving business. To squeeze work into the pockets of my day and trust that even when it feels chaotic, I am exactly where I’m supposed to be.

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