For the last several years, I’ve had the incredible privilege of helping over 12,000 passionate business owners with their content—whether through one-on-one client work or through Wordsmith, the platform I built from the ground up to help entrepreneurs like you show up and share what they do in a way that actually connects.
And here’s the truth: you can learn a lot when you’ve been behind the curtain that many times.
Whether it’s writing a single Instagram post or mapping out a full-blown yearly strategy, you start to see patterns. You start to see what works and what doesn’t. You start to see the difference between content that fills space and content that moves people.
You also start to see where entrepreneurs get stuck—and friend, it’s usually not because they don’t care enough. It’s usually because they’re wearing too many hats and trying to juggle everything on their own.
So today, I want to share a few lessons I’ve learned from writing content for hundreds (okay, thousands) of businesses—big and small, scrappy and seasoned, across nearly every industry you can imagine.
And more importantly, I want to tell you how all of that wisdom has been poured into Wordsmith—so that you can finally create content like a pro, even if you’re doing it all yourself.
Lesson #1: Great Content Isn’t Just Pretty Words
You’d be surprised how many people think great content means perfect grammar, the right buzzwords, or some clever hook.
But the best-performing content I’ve ever written? It’s not the one that sounds the fanciest. It’s the one that sounds like you.
Real connection comes from storytelling. From owning your voice and speaking directly to the person you want to help.
When I’m writing content—whether it’s for one of my premium clients (those are my full-service, high-touch marketing strategy clients)—or whether I’m crafting content for Wordsmith, I’m not trying to write like a copywriting robot.
I’m writing like a real person who understands the brand, the voice, the mission, and the heart behind it.
Because that’s what converts. Not the flash, but the feeling.
Lesson #2: The Most Ignored Content Is Often the Most Important
Want to know what type of content gets skipped the most?
It’s not the reels or the captions or the carousels. It’s the emails. The blog posts. The long-form content that feels like “too much work.”
But that’s also the content that does the heavy lifting in the long run.
Blog posts bring in organic traffic. Newsletters build real relationships. Strategic content that lives beyond 24 hours? That’s the stuff that creates sustainability.
I’ve seen it over and over again—people pour all their energy into social media, only to feel like they’re on a content treadmill. The real magic happens when you create content that lasts.
Which is why Wordsmith was built to support more than just social media captions. It’s built to help you plan out your blog, your email list, your SEO content, and your long-term strategy—so you’re not just showing up, you’re showing up smart.
Lesson #3: People Click (and Buy) When They Feel Understood
You want the secret to content that converts?
It’s empathy.
When people feel seen, they trust you. When they trust you, they listen. And when they listen? That’s when the magic happens. That’s when they buy.
The most successful content I’ve written hasn’t been the boldest, trendiest, or most “viral-worthy.” It’s been the content that reflects someone’s inner thoughts back to them in a way that feels safe and honest and hopeful.
So when I created Wordsmith, I didn’t want it to sound like AI wrote it. I wanted it to sound like you. Like someone who knows exactly what their audience is going through and can meet them there with the right words.
Because when your content feels personal, it is powerful.
Lesson #4: You Don’t Have to Do It All Alone
Let me be honest for a second: most of the people I work with—especially my premium clients—are really good at what they do.
They’re photographers, coaches, wellness practitioners, designers, artists, and educators. They’ve built businesses that are so aligned with their purpose…
But almost every single one of them has told me some version of this:
“I just don’t know what to say online.”
“I want to show up more, but content takes so much energy.”
“I don’t have the time to write something meaningful every single day.”
“I just want to focus on the thing I love, and let you handle all the content.”
And that’s where I get to come in. That’s where Wordsmith comes in.
Because you don’t need to outsource your entire brand voice to a copywriter. And you don’t need to keep guessing what to post each week.
You just need a clear strategy, a little support, and a tool that helps you put your ideas into words that actually work.
What Makes Wordsmith Different?
It’s not just a tool—it’s a system, built from the heart.
Wordsmith is where all these lessons I’ve learned over years of writing and refining and testing content strategies come to life. It’s filled with real prompts, real examples, and done-for-you content that feels like you wrote it on your best day.
And the best part? It works for any kind of business because it focuses on connection first.
You don’t need to sound like everyone else. You just need to sound like you, consistently.
If you’ve ever wished someone could just swoop in, read your mind, and write the words you meant to say… that’s what Wordsmith is for.
We’ve had over 12,000 business owners sign up so far—and I built it for people just like you.
You can test it all out with a free 7-day trial, and see exactly how easy it is to create content that feels aligned, strategic, and true to you.
You’ve got something amazing to share. Let’s help you say it—beautifully.
Want Me to Handle It For You?
If you’re feeling overwhelmed, stretched thin, or simply ready to hand over your content and marketing strategy to someone who gets it—I’ve got you.
Every year, I take on a very small number of private clients for full-service content and marketing support. Think: your content planned, written, and executed by someone who’s not only a writer and strategist, but a business owner who’s walked this road herself—multiple times.
You wouldn’t just be hiring someone who knows how to write content or build a plan… you’d be hiring someone who’s built and grown her own businesses from the ground up. Someone who understands the demands, the decisions, the juggling act—because she’s living it too.
I’ll bring the exact strategies, proven workflows, and sustainable systems I’ve used to grow my own brands (including Wordsmith) to your business. You’ll get content rooted in SEO, a long-form-first approach, and a plan that makes marketing feel manageable again.
If that kind of partnership sounds like what you need, reach out. I only take on a few of these projects each year—and only when it feels like the right fit on both sides.
