Content Prompt: “Working with [your business] isn’t just about [surface-level benefit]—it’s about gaining [unexpected benefit or transformation]. If you’re ready for results that go deeper, let’s get started today!”
Copywriting Formula: Unexpected Benefits
Sometimes, the biggest game-changers are the ones we didn’t see coming. That’s why this formula works so well—it shifts the focus from the expected to the extraordinary. Instead of just talking about the obvious perks of working with you, this formula helps uncover the deeper, more meaningful transformations your clients experience.
Here’s how it works:
- Start with the expected. Identify a common, surface-level benefit that people associate with your service.
- Reveal the deeper transformation. Share the unexpected ways your service changes lives—things clients didn’t even realize they needed.
- Make it emotional. Connection is key, so dig into how these benefits feel and why they matter.
- Call to action. Invite your audience to experience these transformations for themselves.
Why it works: People expect results, but when they discover that your service changes more than just the obvious, that’s when the magic happens. It builds trust, deepens connections, and turns customers into lifelong fans.
Wordsmith Instructions
Write a blog post that highlights the unexpected benefits of working with me. Share examples of how clients’ lives or businesses have transformed beyond what they anticipated, and end with a CTA encouraging action.
How to Use This Prompt
Here’s how to bring the “What You’ll Gain” prompt to life:
- Start with the obvious. What’s a basic, expected benefit that people assume they’ll get from working with you?
- Dig deeper. What’s an unexpected way your service truly transforms their business or life?
- Make it personal. Share real examples, emotions, and client experiences to drive home the impact.
- Wrap it up with an invitation. Encourage them to step into this transformation by working with you.
Information Needed About Your Business
To make this prompt powerful, focus on these key details:
- What’s a surface-level benefit that most clients expect?
- What’s the deeper transformation they experience?
- How does this unexpected benefit make a lasting impact?
- What’s the next step they should take?
Once you have these answers, your post will feel real, relatable, and compelling to your audience.
New to Wordsmith? Here’s the deal—Wordsmith helps you take content prompts like this one and turn them into polished, on-brand content in seconds. Whether you need a blog post, a newsletter, or social media captions, Wordsmith does the heavy lifting so you can focus on running your business.
Example Post Using This Prompt:
I usually keep these super short, more like a social media caption, but wanted to show you that you can easily use Wordsmith to write newsletters too. *I used my personal writing style which you can get right inside the Wordsmith dashboard when taking the personlized quiz. 🖤
Subject Line: No more 11 PM content panic posts
Preview Text: If you’ve ever scrambled for something to post at the last minute, this one’s for you.
Email Body: Be honest with me — how many times have you found yourself staring at your screen at 11 PM, knowing you should post something but having absolutely no idea what to say? Maybe you throw together a quick caption, maybe you skip posting altogether (again), and maybe—just maybe—you wonder if showing up online is supposed to feel this exhausting.
If that’s you, friend, you’re not alone.
For so many business owners, content creation feels like a never-ending game of catch-up. You know you need to post, but between client work, life, and, well… literally everything else, creating content often gets pushed to the bottom of the to-do list. And when you finally do sit down to write, the blank page stares back at you like a judgmental reminder of how long it’s been since your last post.
But what if it didn’t have to be that way?
Imagine this: Instead of scrambling for ideas at the last minute, you have a clear content plan mapped out for you. You know exactly what to post, when to post it, and how it fits into your bigger marketing strategy. No more guessing. No more throwing spaghetti at the wall. No more posting just to post.
With Wordsmith, content creation becomes easy. Like sit down with your coffee, pop in a prompt, and let the magic happen easy.
It’s about working smarter, not harder.
Instead of reinventing the wheel every single time you need a post, Wordsmith takes one idea and turns it into a blog post, a newsletter, and multiple social media captions—all in your brand voice, all designed to connect with your audience.
Suddenly, instead of frantically trying to come up with something clever at the last minute, you’re scheduling content in advance. You’re showing up consistently. You’re building relationships instead of playing the engagement game. And best of all? You’re marketing your business in a way that feels good.
Why This Matters…
Because let’s be honest—your audience can tell when you’re just posting for the sake of posting. And they can definitely tell when you’re showing up with intention, sharing content that actually speaks to them.
When you shift from scrambling to strategy, a few things start to happen:
✔️ You gain confidence—knowing your content is thoughtfully planned and aligns with your bigger business goals.
✔️ You create more impact—because you’re not just posting; you’re connecting, educating, and building trust.
✔️ You actually enjoy marketing—yes, it’s possible! When content creation stops feeling like a chore, you want to show up.
This is your sign to stop waiting until the last second and start creating content with ease. Wordsmith is here to help you go from scattered to strategic—without the stress, without the overwhelm, and without the late-night posting panic.
Let’s make content creation fun again. Sign up for Wordsmith today and start showing up like the confident CEO you are.
