Content Prompt: You have options, but here’s why [your business/service] is different: [unique selling point]. It’s about more than just [common industry focus]—it’s about [specific benefit]. Let’s create something amazing together.
Copywriting Formula: FAB (Features, Advantages, Benefits)
This week’s content prompt is all about what sets you apart. The FAB formula stands for:
- Feature: The unique thing your service or product offers
- Advantage: Why that feature is valuable
- Benefit: The transformation or result your client experiences because of it
It’s simple, clear, and effective—and it helps you talk about your business in a way that isn’t just “here’s what I do,” but instead, “here’s what you’ll get from what I do.”
Why It Works:
You’re trying to explain (again) what makes your offer different—and feeling like you’re just blending into the noise. Like you’re writing the same sentence you’ve written a dozen times before.
You pour so much into your business. Your time, your energy, your heart. But when it comes to putting words around why it matters? Whew. That part can feel hard.
That’s why I love the FAB formula. It’s not fluff. It’s a way to cut through the overwhelm and speak directly to what your audience cares about. You’re not just listing off features like, “Look what I can do!” Instead, you’re guiding someone through why those features matter, what they unlock, and how they’ll feel on the other side.
Let’s say you offer a done-for-you service. The feature might be, “We handle it all for you.” The advantage? “You get your time back.” The benefit? “You feel lighter, freer, and more focused on what actually moves your business forward.”
FAB helps you connect the dots between what you do and what they get in a way that builds trust. Because here’s the truth: people don’t want more stuff. They want results. They want clarity. They want someone who sees the bigger picture and can help them get there.
When you use the FAB formula, you’re doing more than writing sales copy—you’re telling a story about what’s possible. And that? That’s what keeps your audience coming back for more.
Wordsmith Instructions:
This week, use the content prompt inside Wordsmith to highlight what makes you different. Start with one feature, explain why it matters, and then show the benefit it delivers to your client. Add your brand details, and Wordsmith will help you shape it into a polished blog, email, and social post that actually connects.
New to Wordsmith? Think of it as your personal copywriter. You bring the ideas, and it helps you turn them into scroll-stopping, inbox-opening, comment-worthy content in minutes.
How to Use This Prompt:
- Start with a feature that makes your business stand out
- Explain the unique advantage that feature gives your clients
- Show the benefit: the transformation, the ease, or the result they care about most
- End with a CTA that invites them to take that next step with you
Example Post Using This Prompt:
You have options when it comes to content tools. I know that.
But here’s what makes mine different: it doesn’t just help you write better content—it helps you actually understand your voice and share it with confidence.
Most tools focus on the “what to write.” This one? It focuses on who you are and why that matters.
So yes, you’ll get done-for-you blog posts and social captions that sound like you. But the real benefit? You start showing up online like the version of you who knows what she’s doing and isn’t afraid to say it.
If you’re tired of blending in and ready to create something that reflects the heart behind your brand, let’s do it together.
Your story, your style, your content. Let’s make it different—and make it matter.
Information Needed About Your Business:
To bring this prompt to life, take a moment to jot down:
- What’s one feature that makes your product or service stand out?
- Why does that feature matter to your client?
- What benefit does your client walk away with?
Once you have these, you’ll be able to write content that not only positions you as the expert—but helps your audience see the value in a way that feels clear, personal, and aligned.
