Nobody talks about the middle. We hear the stories of people who hit rock bottom and built something beautiful from the ashes. And we hear about the moments of massive success—the six-figure launches, the bestselling product, the business going viral. But what about the space in between? The slow, stretching, quiet middle where you’re not where you started, but you’re also not quite where you want to be?
That middle part? It’s where I’ve spent a lot of time. And maybe you have too.
It’s the part of business that doesn’t get shared as often. Because it’s not flashy. It’s not dramatic. It’s the long nights spent refining. The moments of questioning. The seasons where things are working, but slowly. The little wins that don’t get likes or applause, but quietly stack into something meaningful.
The middle is where you learn how to hold both gratitude and desire. Where you appreciate how far you’ve come, while still feeling a little restless about what’s next. It’s where you start to trust yourself more—your voice, your ideas, your vision. Even when the evidence of “making it” hasn’t fully shown up yet.
I’ve learned that the in-between is not a pause. It’s not a waiting room. It’s a sacred, active part of the journey. It’s the quiet space where foundations are built and roots go deep. Where clarity comes in slowly, piece by piece. Where you start to create not just for outcomes, but from alignment.
This stage might not feel exciting, but it matters. Because this is where you become the person who can sustain success when it comes. Not just chase it, but hold it. Build on it. Grow with it.
So much of entrepreneurship is about momentum. But the truth is, most days aren’t about quantum leaps. Most days are about showing up. About doing the next right thing. About staying committed to the work, even when it’s not being seen or celebrated.
There’s something tender about the middle. It asks you to find joy in the process, not just the milestones. To notice the subtle shifts. To celebrate the steady clients, the kind words, the small improvements.
It’s in this place where I’ve felt the most growth as a person. Where I’ve learned that rest doesn’t mean failure. That quiet doesn’t mean irrelevant. That consistency is a form of courage.
And honestly? There’s something beautiful about knowing that you can keep showing up for your work even when it’s not glamorous. That your love for what you’re building doesn’t disappear just because the outside world hasn’t caught up yet.
No one talks about how long the middle can last. Or how normal it is to wonder if you’re doing enough. Or how easy it is to compare your quiet, consistent days to someone else’s highlight reel.
But I want you to know: the middle is not something to rush through. It’s something to honor. Because one day, you’ll look back and realize this is where the magic happened. This is where you figured out who you are. This is where the foundation was laid for everything that followed.
And when you get to the place you once dreamed about, you’ll know it wasn’t just a single moment that got you there. It was all the small, unseen moments in the middle that mattered most.
So if you’re there right now—in the in-between, the middle space—hold on. Keep going. You’re not lost. You’re not behind. You’re in the becoming. And that is a beautiful place to be.
