Content Prompt: I know how it feels to [insert common objection or hesitation your audience has]. I’ve felt the same way before. But what I found is that when I [what you did or changed], everything started to shift. That’s exactly why I created [your service] – so you don’t have to stay stuck.
Copywriting Formula: Feel-Felt-Found
This week, we’re using a classic yet super effective formula: Feel-Felt-Found.
It goes like this:
- Feel: Empathize with what your audience is experiencing
- Felt: Share a personal story or experience that mirrors theirs
- Found: Show what changed, and how your service played a role
This is the formula for overcoming objections in a way that feels natural, personal, and totally relatable.
Why It Works:
Let’s be honest—trying something new can feel overwhelming. Whether it’s investing your time, your money, or your energy, there’s always that little voice asking, “But what if this doesn’t work for me?”
I’ve been there. That uncertainty? It’s real. And chances are, your audience has felt it too.
That’s why I love the Feel-Felt-Found formula. It doesn’t try to sell or convince—it connects. It gives you the space to say, “Hey, I see you. I’ve stood where you’re standing. And here’s what happened when I took the leap.”
It helps your audience feel seen and supported, and that shift—from doubt to trust—is where the real magic happens. Because once someone feels understood, they’re so much more open to the solution you offer.
Wordsmith Instructions:
Use this week’s content prompt to connect with your audience on a deeper level. Share a hesitation you’ve had (or one you hear from clients all the time), explain how you’ve felt the same way, and show what changed.
Using Wordsmith? Drop this prompt and a few details about your business into Wordsmith. We’ll generate a blog post, newsletter, and social captions that sound like you and speak directly to your ideal audience.
How to Use This Prompt:
- Start with a common fear, frustration, or hesitation your audience has
- Share a real, personal moment where you felt the same
- Show what shifted when you tried something new (aka, your service!)
- Wrap it up with a CTA that says, “You don’t have to stay stuck”
Example Post Using This Prompt:
I know how it feels to stare at a blank screen, wondering if anything you say online even matters.
I’ve felt that frustration too. I used to spend hours trying to write captions that never quite hit. I’d overthink every blog post, every email—only to post nothing at all. (Cue the silence and guilt.)
But what I found is that showing up online doesn’t have to feel so hard. Once I started using simple content prompts and batching my ideas, everything changed. I had structure, flow, and finally—momentum.
That’s exactly why I created Wordsmith. Each week, I share a content prompt just like this one—designed to help you show up with more confidence, strategy, and ease.
Whether you write it yourself or let Wordsmith do the heavy lifting, you’ll finally have content that sounds like you and actually works.
You don’t have to stay stuck. Let’s make content creation feel simple again. Join Wordsmith here
Information Needed About Your Business:
To make this prompt work for you, think about:
- What common objections or hesitations do your clients have?
- Have you personally felt the same way at some point?
- What did you discover or change that helped you move forward?
- How does your service help others experience that shift too?
This prompt is all about showing your audience that you get it. And once they know you understand where they are, they’ll trust you to help them take the next step.
